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Kellogg's latest commercial for Rice Krispies titled “Day’s Out” brings to life the cereal giant’s latest on-pack promotion in partnership with the Merlin Entertainments Group — home to some of the nation’s top visitor attractions such as; Alton Towers Resort, Sea Life, and Legoland Windsor.

Kellogg’s is offering kids the opportunity to take a grown-up to many of Merlin’s attractions for free. Our commercial brings this twist on a great value family promotion to life in the enchanting manner we’ve come to expect from Rice Krispies.

As the story starts to unfold we see a young girl enthusiastically smothering an unidentifiable gift in wrapping paper and ribbon, which she presents to her Mum at the first opportunity. As Mum unwraps the gift we realise, to everyone’s surprise, the present is a box of Kellogg’s Rice Krispies. Confused, Mum continues to unwrap the present revealing the promotional Merlin offer. A free day out is the little girl’s gift to her Mum.

Credits:
Creative agency: Leo Burnett, London
Creative Director: Don Bowen
Executive Creative Director: Justin Tindall
Copywriter Steve Robertson & Laurie Smith
Art director: Steve Robertson & Laurie Smith
Planner (creative agency): Josh Bullmore
Media agency: Carat
Planner (media agency): Nadia Lavelle
Production Company: Bare Films
Director: Joanna Bailey
Prod co Producer: Helen Hatfield
Editor: Sam Sneade @ Speade Editors
Music & Sound Design: Mike Connaris @ Mcasso Music
Post Production: MPC
Post Producer: Dionne Archibald
Agency Producer: Katie Spong

As the world gathers to honor the glory of winning Gold at the 2012 Olympics, Kellogg's wants us to take a moment and celebrate the promise of the start. The commercial features Olympic Swimmer Rebecca Soni and this heartfelt narration as Soni swims backwards in time, into her mothers arms:

Why does the finish get all the glory?
Is the win all that matters?
Is it in our human nature?
Is it our survival instinct?
Is that how we get ahead in life?
Is the end the most rewarding part of the journey?
Is it?
The truth is that there's no destination without a beginning.
No good-bye without hello.
No dream without closing your eyes.
No "happily ever after" without "Once upon a time".
For us, there's no finish...without the most important part of the day...
The Start.
Kellogg's...See you at breakfast

Credits:
Client: Kellogg’s

Campaign: 2012 Olympics “From Great Starts Come Great Things”
Agency: Leo Burnett
Chief Creative Officer: Susan Credle
Global Creative Director: Graham Woodall
Creative Director: Eduardo Tua (Lapiz)
Senior Art Director: Bruno Pieroni (Lapiz)
Executive Producer: Mary Cheney
Production Company: Rattling Stick
Director: Ivan Bird
VFX/SPX: The Moving Picture Company
Editorial: Beast Editorial
Editor: Paul Norling
Music Company: Slogan Music
Director of Photography: Ivan Bird/Don King (underwater DP)
Sound Design/Mix: John Binder, Another Country

Leo Burnett London has created the latest ad for Kellogg’s Crunchy Nut in the revitalised ‘The trouble is they taste too good’ campaign. The new "Aliens" advert, launches a new variant for the celebrated breakfast cereal, Kellogg’s Crunchy Nut Granola.

Like the previous ads, ‘Dinosaur’ and ‘Snake’ (view below), ‘Aliens’ shows the trouble that ensues as a result of Crunchy Nut’s irresistible taste. This commercial takes place in an Area 51 setting, where a group of alien spotters is on the verge of a momentous sighting. Just as aliens step out from a cornfield, one of our heroes warns his colleagues: “Whatever you do, don't make a sound” — after all, this is a life-changing moment for these devoted alien hunters. But Crunchy Nut Granola proves too irresistible, and the same guy that served up himself and his friend as dinosaur fodder in the previous ad cannot resist Crunchy Nut granola — once again spoiling the day.

Credits
Project: Crunchy Nut Granola
Creative agency: Leo Burnett London
Copywriters: Ed Morris & Andy Drugan
Art Directors: Ed Morris & Andy Drugan
Creative Directors: Guy Moore & Tony Malcolm
Executive Creative Director: Justin Tindall
Planner (Creative Agency): Josh Bullmore
Media agency: Carat
Planner (Media Agency): Nick Harper
Production Company: RSA
Director: David Lodge
Production Company Producer: Garfield Kempton
Editor: Colin Sumsion
Music & Sound Design: Aaron at Wave studios
Post Production: Big Buoy
Post Producer: Ian Harland
Agency Producer: Alessia Small
Visual effects: Jim Allen

Kellogg’s Special K is launching a new advertising campaign to mark its first recipe change in over 30 years. Created by Leo Burnett, the stop-frame animation showcases the iconic Special K box transforming into beautiful origami shapes. ‘The Box’ campaign will break in the UK on June 3rd and then roll out across European markets, including Spain, Italy and France. It includes 20” and 30” TV adverts and press, radio, VOD and digital.
The new campaign will show the Special K box created out of origami, folding and unfolding to create elegant butterflies, birds and the famous Special K girl.
The origami is a metaphor for the transformation of Special K, and a nod to the brand’s evolution. Special K has added an extra grain to all of its cereals and evolved from a two to a three-grain recipe, with all of its products now including wholegrain. Media for the campaign is handled by Carat.

Credits:
Advertising Agency: Leo Burnett
Creative Director: Karen Reed and Natasha Ali
Executive Creative Director: Mylene Pollock
Copywriter: Liam Bushby and Alison Stevens
Art director: Liam Bushby and Alison Stevens
Account team: Carly Pritchard, Dominique Gomes, Sofia Sarkar
Project Manager: Gaynor Goldring
Planner (creative agency): Olivia Heywood and Charlie Kirkbride
Agency Producer: Serena Schellenberg
Production Company: Hornet
Director: Peter Sluszka
Photographer: Dan Tobin Smith
Prod co Producer: Zack Korteight
Music & Sound Design: Regina Spektor
Post Production: Hornet inc.
Making of: Copper pot pictures

Leo Burnett launches a beautiful new ad campaign for Kellogg’s Rice Krispies, "Togetherness Time". The advert features a mother and her son simply enjoying their time together.

The 30 second ad (entitled “Still”) depicts the relationship between a young boy and his mother and is based on the childhood truth that little boys never remain still.

The little boy speeds through the film, fueled by his genuine hunger and curiosity about the world. His Mum is never too far behind and it's a constant struggle between his desire to explore and her desire to just keep an eye on him. The only time he runs towards his Mum and they actually share a moment together, is when she pours milk onto the bowl of Rice Krispies, sparking the distinct sound of snap, crackle and pop — creating a window of togetherness for mum and her child. Then finally, briefly, he is still.

Credits:
Project Name: Rice Krispies ‘Still’
Brief: To encourage Mum's who are not currently buying Rice Krispies to reappraise how they think and feel about the brand.
Client: Kellogg
Creative Agency: Leo Burnett London
Creative Director: Don Bowen
Art Director: Philip Meyler and Darren Keff
Copywriter: Philip Meyler and Darren Keff
Director: Joanna Bailey
TV Producer: Annabel Crilley
Production Company: Bare Films
Post-production: MPC
Grade: MPC
Producer: Helen Hadfield

Here's the new ad for the latest Kellogg's Crunchy Nut cereal variation — Crunchy Nut Chocolate. Created by Leo Burnett and directed by famed director, Daniel Kleinman, the campaign is the fourth instalment of the brand's 'The trouble is they taste too good' campaign.

Like the commercials that have recently preceded it, 'Revolutionary Chocolatier' tells the story of the trouble that can occur as a consequence of Crunchy Nut's irresistible allure which, in this case, is Crunchy Nut Chocolate.

This episode of the campaign finds our now familiar duo hiding beneath the floorboards of a luxury chocolate shop in Paris during the height of the revolt against the decadent aristocracy. The fearsome leader of the Sans Culottes stands above them interrogating the shop's chocolatier on their whereabouts. He has no regard for her obvious fragility as he senses that his 'prey' is near. Absolute silence is critical for our fearful, hiding pair, their lives depend on it. But Crunchy Nut Chocolate proves more irresistible than ever before, and the unmistakable crunch again puts them in jeopardy.

Credits:
Project: Crunchy Nut Chocolate
Client: Will Brockbank, Area Brand Director, Kellogg Company
Creative agency: Leo Burnett London
Executive Creative Director: Justin Tindall
Creative Director(s): Tony Malcolm & Guy Moore
Copywriter: Ed Morris & Andy Drugan
Art director: Ed Morris & Andy Drugan
Agency Planners: Josh Bullmore & Ian Hilton
Account Handlers: Alice Hooper & Richard Henderson
Media agency: Carat
Agency Producer: Javré Dow
Production Company: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
D.O.P.: Franz Lustig
Editor: Julian Tranquille at Cut & Run
Music & Sound Design: Jungle Sound
Post Production: Framestore London
Producer: Helen Hughes

Leo Burnett returns Kellogg’s Rice Krispies Squares to the spotlight with a new ad in the “It’s all lies, they’re not even square” campaign. Breaking on April 8th, “Window Display” supports Rice Krispies Squares Totally Chocolatey.

This story, the third in the “It’s all lies — they’re not even square” campaign, tells the fictional tale of shopkeeper Ali from Doncaster, who unveils a sculpture he has lovingly built entirely from Rice Krispies Squares. We see tourists revel in the window display and a voiceover declares: ‘It’s become the 11th most popular tourist attraction in the UK, overtaking Stonehenge, Cheddar Gorge…’ before the ‘lie’ is revealed, and viewers are reminded that Rice Krispies Squares are not even square.

Credits:
Project name: Rice Krispies Squares: ‘It’s all lies. They’re not even square’.
Client: Kellogg
Creative agency: Leo Burnett London
Creative Director: Don Bowen
Art Director: Alex Moore/Lewis Beaton
Copywriter: Alex Moore/Lewis Beaton
Planner (creative agency): Olivia Heywood
Media agency: Carat
Planner (media agency): Clare Fraser
Production company: Coy! Communications
Director: Mark Denton
Editor: Chris McKay
Post Production: MPC
Agency TV Producer: Shaun O’Dwyer
Exposure: Nationwide TV

Creative Credits:
Agency: Traffik
Creative Direction: Troy McGuinness, Cam Boyd
Art Direction: Andrei Sherwin
Copywriting: Lino DiNallo
Filmed and Edited by: Gavin Peacock
Online & Transfer: Alter Ego
Mix: Boombox

Leo Burnett London latest commercial for Kellogg’s Rice Krispies Multi-grain Shapes, titled ‘What’s it like to be a fish’.
The ad follows a young child through a journey of exploration and wonderment as she indulges her natural curiosity, wondering indeed what it’s like to take the form of the interesting shaped cereal she enjoyed at breakfast. With Mum on hand to offer encouragement, we watch a young girl create and adorn herself in a home-made fish costume, fin and all. The rather charming action is accompanied by ‘The Beautiful Briny Sea’ from Disney’s Bedknobs & Broomstics.

Credits:
Project: Rice Krispies ‘What’s it like to be a fish’
Client: Ted Linehan, VP Marketing — Europe, Kellogg Company
Creative agency: Leo Burnett London
Creative Director: Don Bowen
Executive Creative Director: Justin Tindall
Copywriter: Philip Deacon & Sabina Kelly
Art director: Philip Deacon & Sabina Kelly
Planner (creative agency): Josh Bullmore
Media agency: Carat
Production Company: Bare Films
Director: Joanna Bailey
Director of Photography: Ben Smithard
Prod co Producer: Helen Hadfield
Editor: Joe Guest/ FINAL CUT
Music & Sound Design: WAVE/Tony Rapaccioli
Post Production: MPC
Post Producer: Dionne Archibald/MPC
Agency Producer: Katie Spong