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  • Kellogg's Rice Krispies "Day Out"Advert via Leo Burnett

    Kellogg's Rice Krispies "Day Out"Advert via Leo Burnett

    Kellogg's latest commercial for Rice Krispies titled “Day’s Out” brings to life the cereal giant’s latest on-pack promotion in partnership with the Merlin Entertainments Group — home to some of the nation’s top visitor attractions such as; Alton Towers Resort, Sea Life, and Legoland Windsor.

    Kellogg’s is offering kids the opportunity to take a grown-up to many of Merlin’s attractions for free. Our commercial brings this twist on a great value family promotion to life in the enchanting manner we’ve come to expect from Rice Krispies.

    As the story starts to unfold we see a young girl enthusiastically smothering an unidentifiable gift in wrapping paper and ribbon, which she presents to her Mum at the first opportunity. As Mum unwraps the gift we realise, to everyone’s surprise, the present is a box of Kellogg’s Rice Krispies. Confused, Mum continues to unwrap the present revealing the promotional Merlin offer. A free day out is the little girl’s gift to her Mum.

    Credits:
    Creative agency: Leo Burnett, London
    Creative Director: Don Bowen
    Executive Creative Director: Justin Tindall
    Copywriter Steve Robertson & Laurie Smith
    Art director: Steve Robertson & Laurie Smith
    Planner (creative agency): Josh Bullmore
    Media agency: Carat
    Planner (media agency): Nadia Lavelle
    Production Company: Bare Films
    Director: Joanna Bailey
    Prod co Producer: Helen Hatfield
    Editor: Sam Sneade @ Speade Editors
    Music & Sound Design: Mike Connaris @ Mcasso Music
    Post Production: MPC
    Post Producer: Dionne Archibald
    Agency Producer: Katie Spong

  • Kellogg's "Swimmer" London 2012 Olympic Commercial featuring Rebecca Soni

    Kellogg's "Swimmer" London 2012 Olympic Commercial featuring Rebecca Soni

    As the world gathers to honor the glory of winning Gold at the 2012 Olympics, Kellogg's wants us to take a moment and celebrate the promise of the start. The commercial features Olympic Swimmer Rebecca Soni and this heartfelt narration as Soni swims backwards in time, into her mothers arms:

    Why does the finish get all the glory?
    Is the win all that matters?
    Is it in our human nature?
    Is it our survival instinct?
    Is that how we get ahead in life?
    Is the end the most rewarding part of the journey?
    Is it?
    The truth is that there's no destination without a beginning.
    No good-bye without hello.
    No dream without closing your eyes.
    No "happily ever after" without "Once upon a time".
    For us, there's no finish...without the most important part of the day...
    The Start.
    Kellogg's...See you at breakfast

    Credits:
    Client: Kellogg’s

    Campaign: 2012 Olympics “From Great Starts Come Great Things”
    Agency: Leo Burnett
    Chief Creative Officer: Susan Credle
    Global Creative Director: Graham Woodall
    Creative Director: Eduardo Tua (Lapiz)
    Senior Art Director: Bruno Pieroni (Lapiz)
    Executive Producer: Mary Cheney
    Production Company: Rattling Stick
    Director: Ivan Bird
    VFX/SPX: The Moving Picture Company
    Editorial: Beast Editorial
    Editor: Paul Norling
    Music Company: Slogan Music
    Director of Photography: Ivan Bird/Don King (underwater DP)
    Sound Design/Mix: John Binder, Another Country

  • Kellogg's Crunchy Nut — New Aliens Advert It's Granola

    Kellogg's Crunchy Nut — New Aliens Advert It's Granola

    Leo Burnett London has created the latest ad for Kellogg’s Crunchy Nut in the revitalised ‘The trouble is they taste too good’ campaign. The new "Aliens" advert, launches a new variant for the celebrated breakfast cereal, Kellogg’s Crunchy Nut Granola.

    Like the previous ads, ‘Dinosaur’ and ‘Snake’ (view below), ‘Aliens’ shows the trouble that ensues as a result of Crunchy Nut’s irresistible taste. This commercial takes place in an Area 51 setting, where a group of alien spotters is on the verge of a momentous sighting. Just as aliens step out from a cornfield, one of our heroes warns his colleagues: “Whatever you do, don't make a sound” — after all, this is a life-changing moment for these devoted alien hunters. But Crunchy Nut Granola proves too irresistible, and the same guy that served up himself and his friend as dinosaur fodder in the previous ad cannot resist Crunchy Nut granola — once again spoiling the day.

    Credits
    Project: Crunchy Nut Granola
    Creative agency: Leo Burnett London
    Copywriters: Ed Morris & Andy Drugan
    Art Directors: Ed Morris & Andy Drugan
    Creative Directors: Guy Moore & Tony Malcolm
    Executive Creative Director: Justin Tindall
    Planner (Creative Agency): Josh Bullmore
    Media agency: Carat
    Planner (Media Agency): Nick Harper
    Production Company: RSA
    Director: David Lodge
    Production Company Producer: Garfield Kempton
    Editor: Colin Sumsion
    Music & Sound Design: Aaron at Wave studios
    Post Production: Big Buoy
    Post Producer: Ian Harland
    Agency Producer: Alessia Small
    Visual effects: Jim Allen

  • Kellogg's Special K — "The Box"

    Kellogg's Special K — "The Box"

    Kellogg’s Special K is launching a new advertising campaign to mark its first recipe change in over 30 years. Created by Leo Burnett, the stop-frame animation showcases the iconic Special K box transforming into beautiful origami shapes. ‘The Box’ campaign will break in the UK on June 3rd and then roll out across European markets, including Spain, Italy and France. It includes 20” and 30” TV adverts and press, radio, VOD and digital.
    The new campaign will show the Special K box created out of origami, folding and unfolding to create elegant butterflies, birds and the famous Special K girl.
    The origami is a metaphor for the transformation of Special K, and a nod to the brand’s evolution. Special K has added an extra grain to all of its cereals and evolved from a two to a three-grain recipe, with all of its products now including wholegrain. Media for the campaign is handled by Carat.

    Credits:
    Advertising Agency: Leo Burnett
    Creative Director: Karen Reed and Natasha Ali
    Executive Creative Director: Mylene Pollock
    Copywriter: Liam Bushby and Alison Stevens
    Art director: Liam Bushby and Alison Stevens
    Account team: Carly Pritchard, Dominique Gomes, Sofia Sarkar
    Project Manager: Gaynor Goldring
    Planner (creative agency): Olivia Heywood and Charlie Kirkbride
    Agency Producer: Serena Schellenberg
    Production Company: Hornet
    Director: Peter Sluszka
    Photographer: Dan Tobin Smith
    Prod co Producer: Zack Korteight
    Music & Sound Design: Regina Spektor
    Post Production: Hornet inc.
    Making of: Copper pot pictures

  • Kellogg's Rice Krispies "Togetherness Time" Advert is Beautiful

    Kellogg's Rice Krispies "Togetherness Time" Advert is Beautiful

    Leo Burnett launches a beautiful new ad campaign for Kellogg’s Rice Krispies, "Togetherness Time". The advert features a mother and her son simply enjoying their time together.

    The 30 second ad (entitled “Still”) depicts the relationship between a young boy and his mother and is based on the childhood truth that little boys never remain still.

    The little boy speeds through the film, fueled by his genuine hunger and curiosity about the world. His Mum is never too far behind and it's a constant struggle between his desire to explore and her desire to just keep an eye on him. The only time he runs towards his Mum and they actually share a moment together, is when she pours milk onto the bowl of Rice Krispies, sparking the distinct sound of snap, crackle and pop — creating a window of togetherness for mum and her child. Then finally, briefly, he is still.

    Credits:
    Project Name: Rice Krispies ‘Still’
    Brief: To encourage Mum's who are not currently buying Rice Krispies to reappraise how they think and feel about the brand.
    Client: Kellogg
    Creative Agency: Leo Burnett London
    Creative Director: Don Bowen
    Art Director: Philip Meyler and Darren Keff
    Copywriter: Philip Meyler and Darren Keff
    Director: Joanna Bailey
    TV Producer: Annabel Crilley
    Production Company: Bare Films
    Post-production: MPC
    Grade: MPC
    Producer: Helen Hadfield

  • The Revolutionary Chocolatier Advert via Leo Burnett for Kellogg's Crunchy Nut Chocolate

    The Revolutionary Chocolatier Advert via Leo Burnett for Kellogg's Crunchy Nut Chocolate

    Here's the new ad for the latest Kellogg's Crunchy Nut cereal variation — Crunchy Nut Chocolate. Created by Leo Burnett and directed by famed director, Daniel Kleinman, the campaign is the fourth instalment of the brand's 'The trouble is they taste too good' campaign.

    Like the commercials that have recently preceded it, 'Revolutionary Chocolatier' tells the story of the trouble that can occur as a consequence of Crunchy Nut's irresistible allure which, in this case, is Crunchy Nut Chocolate.

    This episode of the campaign finds our now familiar duo hiding beneath the floorboards of a luxury chocolate shop in Paris during the height of the revolt against the decadent aristocracy. The fearsome leader of the Sans Culottes stands above them interrogating the shop's chocolatier on their whereabouts. He has no regard for her obvious fragility as he senses that his 'prey' is near. Absolute silence is critical for our fearful, hiding pair, their lives depend on it. But Crunchy Nut Chocolate proves more irresistible than ever before, and the unmistakable crunch again puts them in jeopardy.

    Credits:
    Project: Crunchy Nut Chocolate
    Client: Will Brockbank, Area Brand Director, Kellogg Company
    Creative agency: Leo Burnett London
    Executive Creative Director: Justin Tindall
    Creative Director(s): Tony Malcolm & Guy Moore
    Copywriter: Ed Morris & Andy Drugan
    Art director: Ed Morris & Andy Drugan
    Agency Planners: Josh Bullmore & Ian Hilton
    Account Handlers: Alice Hooper & Richard Henderson
    Media agency: Carat
    Agency Producer: Javré Dow
    Production Company: Rattling Stick
    Director: Daniel Kleinman
    Producer: Johnnie Frankel
    D.O.P.: Franz Lustig
    Editor: Julian Tranquille at Cut & Run
    Music & Sound Design: Jungle Sound
    Post Production: Framestore London
    Producer: Helen Hughes

  • Rice Krispies Squares — Window Display

    Rice Krispies Squares — Window Display

    Leo Burnett returns Kellogg’s Rice Krispies Squares to the spotlight with a new ad in the “It’s all lies, they’re not even square” campaign. Breaking on April 8th, “Window Display” supports Rice Krispies Squares Totally Chocolatey.

    This story, the third in the “It’s all lies — they’re not even square” campaign, tells the fictional tale of shopkeeper Ali from Doncaster, who unveils a sculpture he has lovingly built entirely from Rice Krispies Squares. We see tourists revel in the window display and a voiceover declares: ‘It’s become the 11th most popular tourist attraction in the UK, overtaking Stonehenge, Cheddar Gorge…’ before the ‘lie’ is revealed, and viewers are reminded that Rice Krispies Squares are not even square.

    Credits:
    Project name: Rice Krispies Squares: ‘It’s all lies. They’re not even square’.
    Client: Kellogg
    Creative agency: Leo Burnett London
    Creative Director: Don Bowen
    Art Director: Alex Moore/Lewis Beaton
    Copywriter: Alex Moore/Lewis Beaton
    Planner (creative agency): Olivia Heywood
    Media agency: Carat
    Planner (media agency): Clare Fraser
    Production company: Coy! Communications
    Director: Mark Denton
    Editor: Chris McKay
    Post Production: MPC
    Agency TV Producer: Shaun O’Dwyer
    Exposure: Nationwide TV

  • What is Vectory*? - Gavin Peacock for Vector Cereal

    What is Vectory*? - Gavin Peacock for Vector Cereal

    To showcase how Kellogg’s Vector Cereal & Bars are the fuel of the ambitious and active everyday athlete, Traffik collaborated with Gavin Peacock, a Canadian extreme sports and freestyle fitness fanatic, and the man behind the epic, viral, 365 Days of Awesome videos. Along with being featured prominently in the video, Gavin helped produce, film, direct and edit the video, which highlights everyday athletes as they push through the trials of training and competing to conquer a variety of athletic activities, and ultimately ‘Taste Vectory’.

    Creative Credits:
    Agency: Traffik
    Creative Direction: Troy McGuinness, Cam Boyd
    Art Direction: Andrei Sherwin
    Copywriting: Lino DiNallo
    Filmed and Edited by: Gavin Peacock
    Online & Transfer: Alter Ego
    Mix: Boombox

  • Rice Krispies — What's It Like To Be A Fish

    Rice Krispies — What's It Like To Be A Fish

    Leo Burnett London latest commercial for Kellogg’s Rice Krispies Multi-grain Shapes, titled ‘What’s it like to be a fish’.
    The ad follows a young child through a journey of exploration and wonderment as she indulges her natural curiosity, wondering indeed what it’s like to take the form of the interesting shaped cereal she enjoyed at breakfast. With Mum on hand to offer encouragement, we watch a young girl create and adorn herself in a home-made fish costume, fin and all. The rather charming action is accompanied by ‘The Beautiful Briny Sea’ from Disney’s Bedknobs & Broomstics.

    Credits:
    Project: Rice Krispies ‘What’s it like to be a fish’
    Client: Ted Linehan, VP Marketing — Europe, Kellogg Company
    Creative agency: Leo Burnett London
    Creative Director: Don Bowen
    Executive Creative Director: Justin Tindall
    Copywriter: Philip Deacon & Sabina Kelly
    Art director: Philip Deacon & Sabina Kelly
    Planner (creative agency): Josh Bullmore
    Media agency: Carat
    Production Company: Bare Films
    Director: Joanna Bailey
    Director of Photography: Ben Smithard
    Prod co Producer: Helen Hadfield
    Editor: Joe Guest/ FINAL CUT
    Music & Sound Design: WAVE/Tony Rapaccioli
    Post Production: MPC
    Post Producer: Dionne Archibald/MPC
    Agency Producer: Katie Spong