I just love this new commercial for McDonald's entitled "Package", created by DDB Germany. This little guy smartens up after having all his McDonald's lunch eaten up by bullies in the park by disguising his cherished McD's with a Burger King bag...cute. Credits: Advertising Agency: DDB, Berlin, Germany Advertising Agency: Heye & Partner, Berlin, Germany Chief Creative Officer: Eric Schoeffler, Mathias Jahn Executive Creative Director: Bastian Meneses von Arnim, Markus Lange Copywriter: Res Matthys Production Company: Hager Moss, München Film Director: Sven Lützenkirchen Production Company Producer: Frances Rehn, Steff Schröder Agency Producer: Sascha Driesang Account Manager: André Musalf Planning: Thilo Ritz Cameraman: Sven Lützenkirchen Cameraman, Assistance: Nicole Müller Post Production: Philipp Bartel, Julia Eberl, Julia Dobler Sound Design: Stephan Moritz, Robert Dreiseitl Light Design: Tim Harlinghausen Media: Björn Deuter, Mareen Naupert Project Manager: Tina Bockeloh Editor: Sven Lützenkirchen
In honor of Universal Children's Day, this beautiful ad comes to us from ad agency Grey (Germany) entitled "Lost Choir" for the International Children's Fund.
Every 3 seconds the world loses a child due to hunger, disease and contaminated water. To highlight this fact on Universal Children's Day, the Wuppertaler Kurrende Boy's Choir performed Mad World in front of an unsuspecting audience. During the performance a singer left the stage every 3 seconds until only one boy was left to deliver the message to a stunned audience. Credits: Brand: International Children's Fund Title: Lost Choir Agency: Grey Worldwide Düsseldprf, Germany CCO: Roland Vanoni CD: Mark Hendy & Neil Elliot Creative: Dominik Janning Art Director: Michael Kucharski Producer: Anne Parlesch Account Manager: Anna-Christin Saric Production Company: Parasol Island Producer: Kim Düsselberg DoP: Tim Neiser 2nd Unit: Lukas Remie Sound: Class Berger Post production: Dennis Guth Mastering: Marco Manzo, Studio Funk, Düsseldorf.
Models Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang strut their stuff in a new TV and online ad campaign for German Retailer Redcoon.
The companies press: Redcoon starts with a large TV and online campaign into the Christmas shopping season with a wide-reaching TV and online ad campaign. The online retailer of electronics and books, into the Christmas shopping. Testimonials include Germany's well-known It Girls Gina-Lisa Lohfink and Micaela Schäfer. The aim of the campaign is to increase the brand awareness of redcoon.de prevail.
With a lot of humor and a large dose of self-mockery to show the It Girls Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang that redcoon.de is the online store of their choice, when it comes to electronics. Why? Because it redcoon.de at a "huge electronics selection in the network" is, namely "super cheap". For the spots the girls live together in a luxury villa, handle by the pool with tablets and smartphones and outdo each other in different spots in an effort to act as "cheap as possible", loosely based on the campaign slogan: "So much cheap There has never been, "The girls who have become famous for her curves and revealing appearances in public, take in the sites themselves and their image charming for a ride to redcoon to establish itself as the cheap electronics store on the net. "I look forward to the campaign, because it marks a new milestone in the history redcoon "says founder and CEO redcoon Reiner Heckel. "Redcoon is a pioneer in online retailing, and is among the, heavy online users' long been known as a reliable, fast, competent and effective senders of electronic goods and household appliances. Now it's time redcoon.de "to a wider audience, explains Reiner Heckel.
Broad spread on TV and online portals
The campaign seeks to brand redcoon.de be made known in Germany, according to the wide variation in TV channels and high-reach online portals. "As an Internet pure player redcoon was over a year ago a member of the Media-Saturn Group. We support redcoon you increase brand awareness. For the Christmas season starts to fight with the media coverage, as the public has come to expect from a Media-Saturn company, "says Pieter Haas, COO of Media-Saturn-Holding. planned over 2000 TV commercials are on major channels like Pro7, RTL, VOX, RTL2 and N-TV. The online marketing plan includes a mix of range and special-interest portals. Large-format advertising and website events include booked on bild.de youtube, GMX, CHIP Online or mirror online — over 90% of placements are working here with video productions. Besides television and online advertising are also social media channels such as Facebook, Twitter Youtube and very intensely involved in the media mix. Even before the filming was for a great casting action of partners bild.de Sandra Lang brought redcoon as another girl in the house. for creation and implementation of the campaign, the Serviceplan Group is responsible: the lead agency is the Service Plan Campaign. Together with plan.net and Media Plus, the agency group was convinced in the late summer and made it through a multi-stage pitch against the competition.
The Flower Council of Holland, working with their creative agency Kingsday, has released ‘The Flower Effect’ a new online film to show the effect flowers have on people. The film is an initiative to promote fresh flowers from Holland in the UK, France, Germany and the Netherlands.
‘The Flower Effect’ is filmed by young Dutch talent Basha de Bruyn and evokes an archaic and romantic style of cinema. The film shows that walking around with a bunch of flowers provokes reactions from strangers, and effects people’s emotions. And ultimately how flowers can spread happiness. Only the two main characters, Sophie en Paul are acting, everyone else in the film are real people, their reactions are genuine.
“Switch on the news and you’ll agree it’s a pretty scary world that we live in today. With this film we wanted to return to a kinder, more naïve place with hints of French romantic cinema. ‘The Flower Effect’ is a fairy tale with a modern twist: all the reactions to the flowers in this film are real.” says Kingsday Creative Director Bram de Rooij,
The Netherlands is the world’s leading supplier of flowers; flowers from Holland make up over 50% of all sales of flowers in the UK, and 60% in Germany.
Credits Client: Flower Council of Holland Agency: Kingsday Media Agency: Universal Media Production Company: WeFilm Director: Basha de Bruijn Music: Helge Slikker
Coca-Cola as sponsor of the Olympic games 2012 in London shows its passion about the Olympic spirit in a typical Coca-Cola way of style: within a strong, simple and colourful symbolic Coca-Cola integrates its brand icon "the logo" as the sporty challenge – in every poster in a new way.
Using one of their latest features, automaker Seat Germany saved taxi passengers money every time the driver used the brakes. The “Brake Energy Recovery System” is one of Seat’s most innovative technologies. It collects energy usually lost when a car brakes and then uses this energy when it accelerates again. So instead of being wasted, this energy creates significant fuel savings.
In order to promote this technology the agency Grey Worldwide Düsseldorf created “The Seat Taxi Fare”. The “Brake Energy Recovery System” was connected to the taximeter of the Seat Alhambra so every time the driver used the brakes the taximeter would run backwards.
Cameras were hidden inside the car and random people were picked up around Düsseldorf, Germany. The stunt shows once more how Seat is all about Enjoyneering.
Credits Creative Ad Agency: GREY, Düsseldorf Chief Creative Officer: Roland Vanoni Executive Creative Director: Mark Hendy, Neil Elliot Copywriter: Fabio Montero Art Director: John-John Skoog Kundenberatung: Sven Schiefer, Linda Koenen. Producer: Anne Palesch Production Company: Parasol Island
The Scent of Time is a Fragrance Calendar created by Kim Weisswange of Capital Cosmetics. To celebrate the fact that she has been creating some of the worlds most unique fragrances for 25 years, Kim wanted to give something back to her loyal customers. As one of the world's most famous Perfumers (yes that is a real title and the correct term, Le Nez for our French visitors) Kim began wondering if it was possible to express time with a scent. The result of her curiosity is "The Scent of Time" and it's really just a calender.....sorry if you came looking for something earth shattering. Darling, is that Tuesday March 12th your wearing?
Credits: Advertising Agency: Kolle Rebbe, Germany Executive Creative Director: Sascha Hanke Creative Directors: Thomas Knüwer, Rolf Leger, Tom Schoeps Art Direction / Design: Rolf Leger, Thomas Knüwer via:
The Maya are one of the oldest cultures in the world. This exhibition is all about the magnificent artistic forms of expression of the Maya. With a collection of around 300 works of art, including many Mexican national treasures, it displays the fundamental aspects of pre-Hispanic art: the body and the physique are central to this exhibition.
The Maya present their vision of life using various materials and techniques from their daily life, splendid buildings and works of art. They describe their relationship with gods, their everyday existence, their literature, their astronomy, their music and their dances. What often dominates these works is an idealised notion of humanity, which the Maya retained not only in their conception of humans and the ideal of beauty, but also in the location of mankind in the cosmos.
Audi company expanded scale of versions of crossover Q7 at the expense of the new diesel 6-cylinder engine. The car with such unit becomes the most accessible in scale of Audi Q7. In Germany the prices for such car will begin from 51,800 euros. The motor volume 3-litres, capacity is equal to 204HP, and the maximum twisting moment in 450Nm is accessible in a range from 1250 to 2750rpm. The unit also will be equipped by system Start/Stop and can work together with an 8-step automatic transmission.
2011 Audi Q7
According to the German manufacturer, from 0 to 100 km/h the crossover equipped with such power-plant make for 9,1 sec, and its maximum speed reaches 205 km/h. Average fuel consumption of such car makes 7,2 liters on 100 km of run, and level of blowouts CO2 — 198 g/km. I notice that in the European car market this model also is offered with 240, 340 and 500-strong diesel engines in volume 3,0, 4,2 and 6,0 liters. The crossover Audi Q7 can be ordered and with 3-litre gasoline engines capacity of 272 and 333HP.
Introducing "PEE-LOSOPHY" In a new prank film for Toyota AYGO, Saatchi & Saatchi shows the car’s playful side by launching ‘Aygo Crazy’ to appeal to young people who meet the little imperfections of life with humour. The main character of the prank is an extensively remodelled AYGO-Low-Rider, which cruises through the streets of Berlin and draws attention to itself by humorously marking it’s territory. Part of the ‘Go Fun Yourself’ campaign.
"The specific challenge for us concerning this film was to capture real emotions," says Alexander Reiss, ECD of Saatchi & Saatchi Dusseldorf. "Due to the spontaneous and all around positive reactions of passers-by during the shoot, we knew we made the right decisions about the concept.”
Sevilay Gökkaya, General Manager of Marketing at Toyota Germany also added, "With this prank we are continuing our AYGO-brand strategy very successfully. Together with Saatchi & Saatchi we have managed to re-position the AYGO with younger buyers and are also on track concerning our strategic business goals. And we are also happy with the sales figures of our important mass model – they are significantly above the expected."
Earlier work from the Go Fun Yourself campaign...
Creative Credits: Advertising Agency: Saatchi & Saatchi, Dusseldorf Alexander Reiss, ECD Claus Lieck, CD Nathaly Neusser, AD Tanja Dringenberg, Copywriter Director: Lewi Production: Lovestone Film
New print ads for Mercedes-Benz uses the colors of the USA, the UK and South Africa to illustrate their tag line...Navigating through the U.S. just became easier. COMMAND APS. The 3D navigation system from Mercedes-Benz.
Credits: Advertising Agency: Jung von Matt AG, Stuttgart, Germany Creative Directors: Michael Ohanian, Jacques Pense Art Directors: Andreas Jeutter, Benjamin Beck, Jochen Patrick Winker Account Executives: Verena Vogt, Sven Doerrenbaecher Copywriters: Tassilo Gutscher, Lennart Frank Illustrator: The Scope
High in the Italian Alps, thousands of stick-like images of people and animals, carved into rock surfaces, offer a tantalising window into the past. Archaeologists believe that the earliest of these 150,000 images date from the Neolithic but that most originate from the Iron Age. The UNESCO-protected ‘Pitoti’ (little puppets) of the Valcamonica valley extend over an area of some three square kilometres and have been described as one of the world’s largest pieces of anonymous art.
An event taking place next Monday (18 January 2016) at Downing College, Cambridge, will give the public an opportunity to learn more about a fascinating project to explore and re-animate the Pitoti of Valcamonica. Displays and hands-on activities staged by seven of the institutions involved in the EU/European Research Council-funded ‘3D Pitoti’ digital heritage project will show visitors how archaeologists and film-makers have used the latest digital technology to explore an art form often portrayed as simplistic or primitive.
The exhibitors from Austria, Italy, Germany and the UK will show that the thousands of Pitoti can be seen as “one big picture” as dozens of artists, over a period of some 4,000 years, added narratives to the giant ‘canvases’ formed by sandstone rocks scraped clean by the movement of glaciers across the landscape. The images are etched into the rock surfaces so that, as the sun rises and then falls in the sky, the figures can be seen to gain a sense of movement.
Displays will introduce visitors to the scanning, machine learning and interactive 3D-visualisation technologies used by Bauhaus Weimar, Technical University Graz, and St Pölten University of Applied Sciences to record, analyse and breathe life into the Pitoti. Cambridge archaeologists Craig Alexander, Giovanna Bellandi and Christopher Chippindale have worked with Alberto Marretta and Markus Seidl to create Pitoti databases using Arctron’s Aspect 3D system.
The scanned images of the Pitoti are stored in the rock-art research institute in Valcamonica, Centro Camuno di Studi Preistorici, and have given the project’s team an unprecedentedly rich resource to play with in exploring the power of graphic art in combination with other media.
The 3D Pitoti team members attending next week’s event will engage with visitors who will be given the chance to experience the scanner, UAV (unmanned aerial vehicle), computer sectioning, and the Pitoti ‘oculus rift’ virtual reality experience, made possible by using advanced imaging systems which are creating a new generation of ‘real’ images. The live demonstration of the interactive 3D Pitoti children’s app, developed by Archeocammuni and Nottingham University, is likely to prove popular with younger visitors who will have the chance to handle the technology and ask questions. Also taking part in the event will be the renowned craftsperson Lida Cardozo Kindersley who will demonstrate the art of letter cutting as an intensely physical process.
Eleanora Montinari [Credit: CCSP/3-D Pitoti with permission of Marc Steinmetz/VISUM]Archaeologists increasingly believe that the Valcamonica images may have been one element in a kind of ‘proto-cinema’ that might have involved other ‘special effects’. “When I first saw the Pitoti, my immediate thought was that these are frames for a film. Initially I envisaged an animated film but over time I’ve come to realise that the quality of colour, the play of light and shadow, and the texture of the rocks, make the Pitoti much more sophisticated than 2D animated graphics. That’s why we need to work in 3D,” says Cambridge archaeologist and film-maker Dr Frederick Baker, one of the founding participants in the project.
“Many of the images at Valcamonica are contemporary with classical Greek art but are an under appreciated form of art. I believe that the Pitoti are an example of minimalism, an early precursor to work by Alberto Giacometti and Pablo Picasso. They can be just as powerful as the classical art of Athens and Rome in their own way. By showcasing our project in the neo-classical setting of Downing College, we are highlighting this clash of visual cultures and using the digital to raise the appreciation of what has been seen as ‘barbarian’ or ‘tribal’ art.”
Members of the 3D Pitoti team captured thousands of images of people, sheep, deer, horses and dogs found on the Valamonica rocks. The digitised images gave the project a ‘casting directory’ of thousands of ‘characters’ in order to create imagined narratives. The creation of moving images using pixels, or dots, echoes the making of the Pitoti which were pecked out of the rock by people striking the surface with repeated blows to produce lines and shapes.
Dr Sue Cobb, from the University of Nottingham, who led the international team of scientists, said: “Thanks to the 3D Pitoti project, archaeological sites and artefacts can be rendered in stunningly realistic computer-generated models and even 3D printed for posterity. Our tools will give more people online access to culturally-important heritage sites and negate the need to travel to the locations, which can be inaccessible or vulnerable to damage.
“We overcame a number of technical challenges to innovate the technology, including developing weatherproof, portable laser scanner to take detailed images of the Pitoti in situ in harsh, rugged terrain; using both a UAV and glider to take aerial shots of the valley for the computer model and processing huge masses of data to recreate an immersive, film-quality version of the site in 3D.
Michael Holzapfel (left) and Martin Schaich (right) [Credit: ArcTron/3-D Pitoti with permission of Marc Steinmetz/VISUM)]“With our new story-telling app, users can scan and animate 3D Pitoti images to construct their own rock art stories from the thousands of fascinating human and animal figures discovered so far. The aim is to show to public audiences that with archaeology there isn’t a single answer to the art’s meaning –there are theories and interpretations — and to teach the importance of the rock art as a biographical record of European history.”
Next Monday’s event will include a test screening of a 15-minute 3D generated film called ‘Pitoti Prometheus’ which reimagines the story of Prometheus (who, according to legend, created men from clay) by animating digital images captured in Valcamonica. The fully finished film will be launched later in the year.
The film’s 3D engineer Marcel Karnapke and film-maker Fred Baker (contributing via Skype) will take part in a discussion at the end of the day, enabling the audience to ask questions about the film and the unfolding of an ambitious project which breaks new boundaries in terms of European cross-disciplinary collaboration.
“We use the word ‘pipeline’ to describe the process by which we’ve scanned and channelled the rock art images through time and space to bring them to mass audiences,” says Baker. “It’s a pipeline which stretches well beyond what we’ve produced and future technologies will undoubtedly open up new understandings of art forms that communicate so much about humanity and our relationships with each other, with the environment, and with imagined worlds.”
Next Tuesday morning (19 January 2016), a series of talks and workshops, aimed primarily at academics, will take place at the McDonald Institute for Archaeological Research. The two days of events are the official culmination of the 3D Pitoti project. For details of Monday’s event, which is free of charge, go to http://3d-pitoti.eu/
Source: University of Cambridge [January 14, 2016]
Feeling adventurous? Well now you can let Virgin pick your next vacation destination. Instead of booking a trip, you can book a weather. Yes, a weather, because that's what more often than not can ruin even the most well-though-out perfect vacation. Weather you're going somewhere windsurfing and you're in need of wind, a skiing holiday and you need snow (obviously) and minus degrees or a beach bum looking for sun — this is what you need. Although, this would appeal to the more adventurous traveler or the one that doesn't really have a specific destination in mind. Technically it's very simple. Virgin would scan the weather forecasts right up until your departure date and take you as far as your money stretches in order to also provide you with the perfect weather to match your soon-to-be perfect vacation.
Credits: Advertising School: Miami Ad School, Hamburg, Germany Instructors: Tara Lawall Art Director: Glen Hansen Copywriter: Otilia Dobrea
The white house is not intended to interfere with process of decision-making by a management of American autoconcern General Motors about sale of European branch Adam Opel GmbH, reports Reuters.
Board of directors General Motors once again could not choose on August, 22nd the buyer from the Canadian manufacturer of autoaccessories Magna, the consortium with which includes the Russian Savings Bank, and Belgian investment company RHJ International. According to the assistant to the press-secretary of the White house Bill Burton, the government of the USA not begins to influence choice process in spite of the fact that 60% of actives GM own somehow.
"According to the president, decisions on current operations should be accepted by workers General Motors. He (the US president Barack Obama) never wished to be engaged in this business, and the president is happy, that they make the decision and again rise on feet", — Burton at a briefing in the State of Massachusetts where spends holiday the US president has told.
In turn press-secretary German chancellor Angela Merkel on Monday has confirmed, that the German government still wants, that concern Magna became buyer Opel, and undertakes necessary measures to promote. According to the press-secretary of the chancellor, the next session of management General Motors of a choice of the buyer will take place on September, 8th or 9.
Board of directors GM gives only "recommendation" about the buyer. The definitive decision accepts appointed after the beginning of procedure of bankruptcy Opel "tutorial structure" in which enter on two representatives from GM and the federal government, and also a "neutral" member — the president of the Chamber of commerce of the USA into Germany Fred Irwin.
Discover the new Porsche Cayman in the latest web film/ad and convince yourself that the world really is a curve. The ad showcases the new Porsche Cayman doing what it does best in a visually and technologically unique way highlighting the car's superb driving performance. See if you can find the famous "relative" of the new Porsche Cayman hidden in one of the film's frames.
Credits: Creative Advertising Agency: Katapult Kommunikation, Germany Chief Creative Officer: Jörg Sachtleben, Christoph Tratberger Creative Director: Faris Aadam Copywriters: Konrad Ahlmeyer, Christoph Tratberger Art Director: Sebastian Lachermeier Account Supervisors: Marius Darschin, Carsten Menge Producer: Pascal Tonecker Cinematographer: Pascal Tonecker Editor: Alex Duesterberg Director: Pascal Tonecker Special Effects: Tobias Gruenberger Post Production: Pixomondo Studios Sound Studio: Loft Tonstudios Sound Engineer: Andreas Ried Music: Artist/Title: Ken/ Get a life
Adv agency Jung von Matt (Alster, Germany) has embodied the Brazilian motives in advertising of alcoholic cocktails «Bit Copa». The idea shows a drink "a Bit more exciting", than other drinks, because a drink — "REFRESHINGLY BRAZILIAN".
The Brazilian Freshness
In the visual plan the agency has shown the "revived" drawings on a skin of girls which hold cocktails.
Sony Walkman, "Silent Party", and ya this would have been terribly annoying to watch if I was in that movie theater.
Credits: Advertising Agency: OC7, Germany Creative Director: Alexander Schönburg Art Director: FungWei Pai Copywriter: André Huber, Michael Sekera Film Production: Kaiserschnitt FILM Film Director: Markus Gasser
Kabuto Noodles, a food brand launching its first marketing activity this week, has bravely staged the world’s first live improvised ad break to get the cut-through required to succeed in a competitive market.
Kabuto Noodles is an upmarket noodle snack bridging the gap between good quality, healthy Asian food and instant noodles found in supermarkets. The brand was founded by Crispin Busk in 2011.
Kabuto Noodles partnered with Viacom Media to secure ad space on Comedy Central to air the live improvised ad and worked with 18 Feet & Rising to create a unique and exciting concept for a TV ad that would make its launch memorable and create a buzz for the brand.
Yesterday (Monday, June 17th), live on prime time Comedy Central to 1 million viewers, four comedians were presented with a pot of Kabuto Noodles, and given an entire ad break to improvise comedy skits, using the pot as a prop.
With comedian host Rob Carter hosting the proceedings, the comedians, from improv group Mischief Theatre, improvised comedy skits live on television and in front of a studio audience.
The live three-minute TV ad, directed by live broadcast director James Russell, aired at 9.10pm on Monday night on Comedy Central. It will be followed by 30-second cut-downs of the ad featuring individual skits.
Crispin Busk, Founder Kabuto Noodles said: “We took a risk leaving our jobs to create something new and now we're taking a risk with our first TV ad. We always wanted to do things that were fun and different so we're really excited."
Jonathan Trimble, CEO of 18 Feet & Rising, said: “Kabuto are about the tastiest noodles you can make in a moment — so trying to make an advert happen live in the same amount of time has proved hair-raising with all credit to the team at Kabuto for having the balls to go for it.”
Peter Dale, Business Development Manager for BeViacom and Comedy Central said: “More so now than ever, it’s essential for a brand’s message to stand out from the crowd. This idea brings together a daring brand alongside Comedy Central’s heritage in stand-up, to create an innovative partnership for the live advert and beyond”.
Kabuto Noodles is stocked in Waitrose, Sainsbury's, Ocado and independents across the UK. In addition Kabuto exports its products to Ireland, Holland, Germany & Russia.
It has grown from 100K in the first year to 750K in 2012, and is set to continue its growth with the introduction of marketing support throughout 2013.
Credits: Improvisation group: Mischief Theatre featuring Henry Lewis, Jonathan Burke, Dave Hearn & Nancy Wallinger Host: Rob Carter Live Broadcast Director: James Russell Creatives: Anna Carpen & Alex Delaney Concept Director: Jake Mavity for Tantrum Producer: Emily Hodgson Account Director: Adrienne Little Production Company Producer: Vicki Betihavas (Live producer @ Nineteen Fifteen) and Jeannine Mansell (Producer @ Tantrum) Production Company: Nineteen Fifteen & Tantrum Composer/Music Supervisor: Sie Medway-Smith @ The Sound Works DOP: Nick Wheeler
Do you really notice 0.05%? Clearly not. However, what the financial world will do in order to avoid paying the 0.05% financial transaction tax is horrendous. Although small, this tiny tax could do so much good. With the support of famous German actress Heike Makatsch, Oxfam Germany underlines the importance of the tax and the stinginess of the bankers through M&C Saatchi, Berlin.
Credits: Agency: M&C Saatchi Berlin Director: Maximilian Erlenwein Executive Creative Director: bjoern bremer Art Director: Franziska Ersil Copywriter: Philipp Siegert Production company: Czar Films Executive Producer: Jan Fincke Client Team Director: Gesa Lueddeke
