Acer unveils an Experiential Campaign across Europe to encourage shoppers to ‘Explore beyond limits’
Shopping centres across 25 different locations in Europe will play host to a series of interactive experiential stands where Acer will showcase its comprehensive range of Touch-and-Type products with Windows 8.
The stands, which have been created by Mother, are an extension of the current Acer Aspire S7 campaign in which Megan Fox explores her hidden passion for marine biology and uses her Acer Aspire S7 to develop software that allows her to talk to dolphins.
From the front, the stand looks just like a real dolphin tank and it contains a photo realistic dolphin animation running across a bank of up to 12 screens. The dolphin shows off and chats to consumers through Acer’s Aspire S7 and Megan’s software, encouraging them to explore more. At the rear of the stand, is Acer’s latest range of Touch-and-Type products using Windows 8, including tablets, UltrabookTM, notebooks and All-in-One desktops. Customers are free to explore the products and there is also a team of experts, dressed as scientists on hand to guide people around the new products.
“We are really proud of Acer latest range of Touch-and-Type products using Windows 8 and we wanted our customers to be able to experience them in an engaging yet comfortable environment,” emphasises Oliver Ahrens, Acer EMEA President. “Seeing Acer’s latest Windows 8 touch-and-type products from a distance isn’t enough, we wanted customers to be able to experience them first hand and explore what this new technology can offer. Our experts will guide customers through this journey.”
Kieran Bradshaw, strategist from Mother said, “We wanted to use Megan Fox's co-star from the Acer S7 TV spot, Zenya the Dolphin, again—this time to help support the Windows 8 launch and the new Acer touch-type range. Zenya will draw in the crowds at over 20 different locations across Europe and bring the audience witty dolphin banter and an all-new product range”.
The installations will be situated in shopping centres across Europe until December, and can be found in the UK in the Westfield (Shepherd’s Bush) until 4 December and then in Bluewater, the Trafford Centre and the Bullring from 6 until 24 December.
The Rome based Latte Creative Ad Agency recently created a 2 minute PSA promo spot for Solidar entitled "Rights First".
Solidar is a European network of NGOs working to advance social justice in Europe and worldwide. The 59 member organisations in 25 countries which include national NGOs in Europe, as well as some non-EU and EU-wide organisations, brought together by its shared values of solidarity, equality and participation.
SOLIDAR voices the concerns of its member organisations to the EU and international institutions by carrying out active lobbying, project management and coordination, policy monitoring and awareness-raising across its different policy areas.
All around the hull of the longest Viking warship ever found there are swords and battle axes, many bearing the scars of long and bloody use, in an exhibition opening in Copenhagen that will smash decades of good public relations for the Vikings as mild-mannered traders and farmers.
A violent animated backdrop to a reconstructed Viking warship [Credit: Guardian]"Some of my colleagues thought surely one sword is enough," archaeologist and co-curator Anne Pedersen said, "but I said no, one can never have too many swords."
The exhibition, simply called Viking, which will be opened at the National Museum by Queen Margrethe of Denmark on Thursday, and to the public on Saturday, will sail on to to London next year to launch the British Museum's new exhibition space.
In contrast to recent exhibitions, which have concentrated on the Vikings as brilliant seafarers, highly gifted wood- and metal-workers, and builders of towns including York and Dublin, this returns to the more traditional image of ferocious raiders, spreading terror wherever the shallow keels of the best and fastest ships in Europe could reach, armed with magnificent swords, spears, battleaxes and lozenge-shaped arrows. "The arrow shape did more damage," Pedersen explained, "the wounds were bigger and more difficult to heal than a straight-edged slit."
Other powers employed the fearless warriors as mercenaries, including Byzantium and Jerusalem, but some were anxious to keep weapons of mass destruction out of their hands: a Frankish law forbade selling swords to Vikings. They got them anyway, as the exhibits prove.
A skull from a grave in Gotland bears the marks of many healed sword cuts, but also decorative parallel lines filed into the warrior's teeth, like those recently found on teeth from a pit of decapitated bodies in Dorset, in what must have been an excruciating display of macho bravado.
"Probably only a small percentage of the Vikings ever went to sea on raiding parties, but I think those who stayed home would have told stories of great warriors, great ships and great swords they had known," Pedersen said. "It was very much part of the culture."
Some of the objects assembled from collections in 12 countries, such as a heap of walnut-sized pieces of amber, or jewellery made to incorporate Islamic and Byzantine coins, probably did come through trade. Others, such as a pair of brooches from the grave of a Viking woman made from gold intricately twisted into tiny animals, originally panels chopped up from a shrine made in Ireland to hold the relics of a saint, certainly were not.
One magnificent silver collar found in Norway has an inscription in runes saying the Vikings came to Frisia and "exchanged war garments with them" – but that may be a black joke. Iron slave collars from Dublin confirm that the wealth they sought wasn't always gold and silver.
This is the largest Viking exhibition in more than 20 years, bringing together loans from across Europe, including hoards from Yorkshire, Norway and Russia, a silver cross and a diminutive figure of a Valkyrie, a mythological battlefield figure, both found in Denmark only a few months ago. Loans from Britain include some of the famous Lewis chessmen carved as fierce Viking warriors, biting on the edge of their shields in an ecstasy of rage.
The most spectacular object, fitting into the gallery with just 1.7 metres (5ft6in) to spare – the new space in Bloomsbury has already been measured carefully – is the sleek, narrow hull of the longest Viking warship ever found, specially conserved for the exhibition and on display for the first time. Just over 36m in length, it was built to hold at least 100 men on 39 pairs of oars.
The ship was found by accident at Roskilde, home of the famous Viking ship museum. The museum was built 50 years ago to hold a small fleet of Viking boats that were deliberately sunk 1,000 years ago to narrow and protect the approach to the harbour. In the 1990s, workers building an extension chopped through the massive timbers of what turned out to be nine more ships, including the awesome length of the warship, estimated to have taken around 30,000 hours of skilled labour to build: only a king could have afforded such a vessel.
Recent scientific tests show it was built from oak felled in 1025 near Oslo, probably for King Cnut the Great – the sea-defying Canute to the English – who conquered England in 1016, and Norway in 1028. Only a quarter of the timbers survived, but they included the entire length of the keel.
Although the exhibition includes sections on Viking politics, strategic alliances through marriage and trade, and beliefs including the contents of the grave of a sorceress with her iron magic wand and little pots of narcotic drugs, the warlike tone was dictated by the ship, which was itself a weapon of war. Vikings sang about ships – one refers to a new ship as "a dragon" – played as children with toy ships and, if rich enough, were eventually buried in ships.
The displays and some of the contents will change in London, but in Copenhagen the ship is spectacularly displayed against an animated backdrop of stormy seas and a ferocious raid that leaves the target settlement in flames.
The animation was made in the United States and the Danish team was initially dismayed as it appeared to show raiders attacking a much later medieval walled town. Eventually, curator Peter Pentz said, a Hampshire site saved the film: they agreed it was plausible that the towers and curtain walls could represent the ruins of a Roman shoreline fort, such as Portchester castle near Portsmouth.
As well as the swords, some bent like a folded belt to destroy their earthly use as they went into a warrior's grave, there is one unique weapon, a battleaxe with an intricately decorated golden shaft. Such golden axes are described in the sagas, but this, from a settlement in Norway, is the only real example ever found.
"I think the main point was to impress, not to kill somebody," Pedersen said, adding with satisfaction: "but you can kill somebody with it if you want.
Viking, National Museum of Denmark, Copenhagen, until November 17 2013
Author: Maev Kennedy | Source: The Guardian [June 19, 2013]
Diageo's new "Think How You Drink" online ad campaign debuts in Western Europe that features some embarrassing drunken walks. "With this video we are deliberately using humor to catch people's attention," Malcolm D'Sa, Diageo's marketing innovation director for Western Europe, said in a statement. "Responsible drinking campaigns in the past have tended either to preach or to scare" he added. "We know that drinking to excess is a serious issue — but our primary concern is to be effective. The message, that drinking can have harmful consequences, is still in there and it is a strong message. We've just approached it in a different way."
Not to worry if you don't remember last night, the people in the video are all actor's.
Credits: Creative Ad Agency: Marmalade Film and Media, Soho, London http://www.marmaladefilmandmedia.com/
Nissan created the first in the auto category a technology called the Self Healing Paint. It basically makes your car scratch proof. It's a special feature only available on very select models targeted at the affluent, tech seeker. TBWA\G1 Paris in partnership with DAN Paris and OMD Europe, created this special iPad ad that runs in The Economist. It's simple, unassuming but very highly disruptive and efficient communication piece.
Credits: Agency: TBWA\G1 Paris Executive Creative Director: Rudi Anggono Art Director: Matthieu Darasse Copywriter: Alban Gallee Content Manager: Nicolas Rocca-Serra Web Developer: DAN Paris Digital Innovative Media: Benjamin Levy Nissan Europe Advertising Director: Arnaud Charpentier
The British Museum will open a major exhibition presenting a history of Indigenous Australia, supported by BP. This exhibition will be the first in the UK devoted to the history and culture of Indigenous Australians: both Aboriginal peoples and Torres Strait Islanders. Drawing on objects from the British Museum’s collection, accompanied by important loans from British and Australian collections, the show will present Indigenous Australia as a living culture, with a continuous history dating back over 60,000 years.
The objects displayed in this exhibition are immensely important. The British Museum’s collection contains some of the earliest objects collected from Aboriginal people and Torres Strait Islanders through early naval voyages, colonists, and missionaries dating as far back as 1770. Many were collected at a time before museums were established in Australia and they represent tangible evidence of some of the earliest moments of contact between Aboriginal people, Torres Strait Islanders and the British. Many of these encounters occurred in or near places that are now major Australian cities such as Sydney, Melbourne, Adelaide, and Perth. As a result of collecting made in the early 1800s, many objects originate from coastal locations rather than the arid inland areas that are often associated with Indigenous Australia in the popular imagination.
The exhibition will not only present Indigenous ways of understanding the land and sea but also the significant challenges faced by Indigenous Australians from the colonial period until to the present day. In 1770 Captain Cook landed on the east coast of Australia, a continent larger than Europe. In this land there were hundreds of different Aboriginal groups, each inhabiting a particular area, and each having its own languages, laws and traditions. This land became a part of the British Empire and remained so until the various colonies joined together in 1901 to become the nation of Australia we know today. In this respect, the social history of 19th century Australia and the place of Indigenous people within this is very much a British story. This history continues into the twenty first century. With changing policies towards Indigenous Australians and their struggle for recognition of civil rights, this exhibition shows why issues about Indigenous Australians are still often so highly debated in Australia today.
The exhibition brings together loans of special works from institutions in the United Kingdom, including the British Library, the Pitt Rivers Museum and the Cambridge Museum of Archaeology and Anthropology. A number of works from the collection of the National Museum of Australia will be shown, including the masterpiece ‘Yumari’ by Uta Uta Tjangala. Tjangala was one of the artists who initiated the translation of traditions of sand sculptures and body painting onto canvas in 1971 at Papunya, a government settlement 240km northwest of Alice Springs in the Northern Territory. Tjangala was also an inspirational leader who developed a plan for the Pintupi community to return to their homelands after decades of living at Papunya. A design from ‘Yumari’ forms a watermark on current Australian passports.
This exhibition has been developed in consultation with many Aboriginal and Torres Strait Islander individuals, Indigenous art and cultural centres across Australia, and has been organised with the National Museum of Australia. The broader project is a collaboration with the National Museum of Australia. It draws on a joint research project, funded by the Australian Research Council, undertaken by the British Museum, the National Museum of Australia and the Australian National University. Titled ‘Engaging Objects: Indigenous communities, museum collections and the representation of Indigenous histories’, the research project began in 2011 and involved staff from the National Museum of Australia and the British Museum visiting communities to discuss objects from the British Museum’s collections. The research undertaken revealed information about the circumstances of collecting and significance of the objects, many of which previously lacked good documentation. The project also brought contemporary Indigenous artists to London to view and respond to the Australian collections at the British Museum.
Neil MacGregor, Director of the British Museum said, “The history of Australia and its people is an incredible, continuous story that spans over 60,000 years. This story is also an important part of more recent British history and so it is of great significance that audiences in London will see these unique and powerful objects exploring this narrative. Temporary exhibitions of this nature are only possible thanks to external support so I am hugely grateful to BP for their longstanding and on-going commitment to the British Museum. I would also like to express my gratitude to our logistics partner IAG Cargo and the Australian High Commission who are supporting the exhibition’s public programme.”
Ceres is quite a strong beer and in Italy it is a brand for a young target audience. Politicians also aim for a young audience, but Italian youth consider them the most aged, corrupted and incapable in Europe. The challenge: Prove that the young Italians, even if they love a strong beer, are more responsible than those who represent them. The opportunity: Elections are getting close and everybody feels that the tables are going to turn. But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting. The goal: Ceres Beer will bring the students' problem to the attention of everyone.The strategy: The young Italians abroad are the real heroes, and the will vote anyway. Execution: We organize symbolic elections in major European cities. Outcome: The cause of the students achieves unprecedented visibility across all media. Ceres gains invaluable awareness and becomes the most cited brand during the election weekend. Results: Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days. For the brand: Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000. Credits: Advertising Agency: Bcube, Milan, Italy Executive Creative Director: Francesco Bozza Creative Director: Sergio Spaccavento, Andrea Stanich Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia Edit: Danilo Carlani, Alessio Dogana
According to the Canadian airline Air Canada, "Canadians need to get away more", and that's why they are introducing the new leisure airline "rouge". The affordable new rouge, according to the airline will allow you to travel in style for less. "Edinburgh to Cuba, Athens to Costa Rica, Venice to Jamaica, we're making it possible for you to see more of the world more often".
Introducing Air Canada’s new leisure airline with stylishly affordable service to holiday spots in Europe and the Caribbean. Benefit from Air Canada’s extensive network for smooth connections to flights departing daily from Toronto and Montreal. Service begins July 1, 2013. It’s time to go more. Where will your next holiday take you?
The "Rouge" commercial not only introduces Canada to the new airline, but reminds us how much we all need to get away....Thanks! Let's just hope that rouge does not end up like Air Canada's previous attempts at a low cost airline, whatever happened to Tango and Zip?
One of the biggest environmental battles Australia has ever seen is unfolding. The problem is, few are aware of it.
"Welcome to Coal World" is the animation every Australian and anyone who cares about the future of the planet must watch. This creative masterpiece manages the perfect balance of entertainment and education.
It could also mean the world of difference for our national treasure, the Great Barrier Reef, which is under threat from an unprecedented expansion of coal mining and exports.
This newly-released animation is produced by award-winning film maker, Daniel Bird. Daniel won Best Animated Short at Slamdance in 2010 and a prestigious Golden Drum award in 2011. Based in the Czech Republic, he has carved up the scene in Europe and now lends his talents Downunder.
Category: Public interest;
Client: Greenpeace Australia Pacific;
Agency: Daniel Bird;
Production: Daniel Bird;
Country: Australia;
Director: Daniel Bird;
Copywriter: Daniel Bird;
Production company: Savage;
Designer: Jaroslav Mrazek;
Illustrator: Jaroslav Mrazek.
Rolls-Royce Motor Car’s lead creative and strategic agency Partners Andrews Aldridge has developed a global launch campaign for the Rolls-Royce Wraith. This new addition to the super luxury marque’s product line up will be revealed at the Geneva Motor Show on 5th March 2013.
Wraith is the most powerful Rolls-Royce to be built in the brand’s illustrious history. It boasts a dramatic fastback shape and technological firsts from Rolls-Royce.
Partners Andrews Aldridge have worked with the brand management and their various specialist agencies to create a stunning integrated campaign that celebrates the most dramatic and powerful Rolls-Royce ever produced. The car will be launched at Geneva with a film featuring the largest Timeslice sequence ever seen on a commercial project in Europe. Online the film is interactive and in effect becomes a micro site featuring film content and interviews. Follow up communications include direct mail, email, new brochures and staged web updates. The film was directed by Gary Holder at Tangerine Films.
The campaign began with glimpses of the car revealed within a binaural experience that was hosted on the Rolls-Royce website. The application was developed in conjunction with leading digital agency Somethin’ Else and BAFTA award winning sound director Nick Ryan, the team behind the NightJar app.
Steve Aldridge, Creative Partner & Chairman at Partners Andrews Aldridge, comments: "This is a truly innovative launch campaign for what is undoubtedly the best car in the world. This launch works seamlessly from offline to online from film to print engaging at every touch point.”
Assassin's Creed III TV commercial the music and song "Coming Home" by Skylar Grey and Diddy. The ad premiered September 5th in the opener of the NFL Season during a game between Super Bowl Champion NY Giants and the Dallas Cowboys Assassin's Creed 3 is set be released on October 30 for the Xbox 360 and PS3 (October 31 in Europe), while the PC version will be released on November 20 for the United States and November 23 for the UK. Credits: Trailer and it copyrights/trademarks belong to Ubisoft. Audio track: "Coming Home" Diddy ft. Skylar Grey.
The latest ad from Pampers entitled "Love Sleep Play". There are a million ways to love, a million ways to sleep, and a million ways to play. The differences don't matter. What matters is that every baby has the freedom to love, sleep & play their way.
Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign. Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive 'Love, Sleep & Play' video, which brings to life Pampers’ philosophy for bringing up babies. The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.
Agency: Publicis;
Brand: Renault;
Geo: Europe, Portugal;
Advertising Agency: Publicis, Lisboa, Portugal;
Creative Director: João Braga;
Art Director: Ricardo Ferreira;
Copywriters: Leo Gomez, Ivo Machado, Roberta Batista;
Photographer: Miguel Angelo/White Lab/Corbis/Getty Images/Shutterstock;
Agency Producer: Antonio Jr.
Renault Visio System, 7 out of 10 [based on 653 votes]
A new online ad campaign entitled "Invisible Parents" for the organisation All Out, a global movement fighting for LGBT equality. Invisible Parents was created to raise awareness that same sex families are not legally recognized in Europe.
Viewers are encouraged to support the campaign by sharing the video on Facebook and on Twitter with the hashtag #InvisibleParents and visiting www.invisibleparents.eu to sign a petition to address this situation and ensure mutual recognition of same-sex families, wherever they are.
Credits: Directed by Mike Buonaiuto Music: 'In Your Arms' by Craig Sutherland Voiceover: Kate Hollowood of Sound Disposition Cast: Garry Mannion, Jessica Hopes, James McGregor Editor/Director of Photography: Arthur Lewin Executive Producers: Amber Christina Phillips, Gregor Schmidinger Behind The Scenes: Sam Milletti and Michael Sweeney Web Design and Development: Bradley Hall Online Marketing: ViralSeeding
Nissan company presented the competitor for electro-car Renault Twizy which has been shown for the 1st time in October of current year on motor show in Paris. The Japanese car received name New Mobility Concept and, according to representatives of the manufacturer, electrocar is the prototype created for studying of possible use variants in the future. Thus, unlike Renault, Nissan does not declare possibility of start of the similar car in mass manufacture.
The New Mobility Concept by Nissan
Nissan novelty is equipped by the same electric power-plant, as Renault Twizy. Renault Twizy sales begin in the European car market in the end of next year, and representatives of the company promise that such car will cost not more expensively the usual scooter. At Nissan mark the 1st serial electro-car is model Leaf, whose manufacture in Japan began in the end of October. The cruising range of such car makes 160 kilometers, and charging of batteries occupy 8 hours. In Europe Leaf will cost about 30,000 euros.
“The archaeologist,” said Sir Mortimer Wheeler, one of the grand old men of archaeology, “is digging up, not things, but people.” The point about sites of antiquity is that, often surviving in a fragmented state, their meaning doesn’t immediately rear up and hit you between the eyes. It can be hard on a 21st century holiday to see a temple and imagine the priests and priestesses, the colours, the crowds, the ceremony and the sacrifices.
Selinunte – ancient Greek archaeological site in Sicily, Italy [Credit: Chiara Marra]But tours with the specialist company Andante are led by archaeologists who understand how to translate the remains left by real people into the story of ancient lives, lived thousands of years ago.
Sicily’s archaeology is extremely high calibre. The island was at the centre of trade routes in the days when travel was often easiest via sea. Ancient empires, from the Greeks and Romans to the Moors and the Normans, cast covetous eyes upon Sicily and left an enduring imprint with a great many magnificent buildings.
When the Greeks arrived here shortly after the turn of the first millennium BC, they quickly settled and started building their magnificent stone temples on an enormous scale. At Agrigento, they were erected along a ridge to create an intimidating line of massive architecture visible from the sea, which remains visually arresting today.
At Syracuse — once occupied by the Corinthians and over which the Greeks and Romans waged a drawn-out war – much of the story is told by remaining monuments: temples, fortifications and the famous stone quarries which doubled as the final prison of thousands of enemy soldiers used as slaves, most of whom died.
All of ancient life is here; religious, military, those of vast fortune with their showy villas, as well as the gifted craftsmen and artists who made them.
In some places in Sicily, the archaeologist’s trained eye helps put together the less obvious clues to bring the place vividly back to life.
The 12th century cathedral at Monreale is one of Sicily's most impressive sights [Credit: Telegraph]At others, such as the grand 12th-century Norman cathedral of Monreale, or in the private chapel of Roger of Sicily at the palace in Palermo — both decorated with glittering swathes of Byzantine mosaics — you put the brain on hold and simply succumb to the pulse-quickening visuals.
The Graeco-Roman theatre at Taormina, set against the formidable backdrop of Mount Etna, also takes some beating for sheer emotional impact.
Andante stresses the “knowledge worn lightly” aspect of these comprehensive tours of the island, and also offers a Relaxed Break here – seven days based in one lovely hotel on the island of Ortygia with your own archaeologist, as well as Andante With Independence, for those who want the archaeologist and the specialist arrangements, but less of the “group” aspect.
Sir Mortimer would have been proud — on every tour it is not the monuments that are the focus, but the people who made them.
Author: Jack Wilkinson | Source: The Telegraph/UK [February 03, 2012]
European politicians are debating if they should make cars more efficient in the latest ad campaign for Greenpeace UK. Creative ad agency Man+Hatchet delivers this 8bit film and a one page website inspiring people to activate their politician and beat car CO2 emissions… with a Street Fighter inspired twist.
Credits: Client: Greenpeace UK Advert Title: Europe VS CO2 Advertising Agency: Man+Hatchet Producer: Simon Sanderson Director:Will Tribble Creative Director: Henry Cowling Creative Team:Rob Wakefield,Will Tribble Animators:Chris Ollis, Once Were Farmers Character Design: Rob Cheetham, Chris Ollis Sound Design and Music: Blurred Edge (Chris Green) Seeding: Never Say Media
Following BlackBerry's Super Bowl Commercial our first look at BlackBerry's Keep Moving ad campaign.
The Keep Moving spots will focus on BlackBerry 10, and Z10 features. the global campaign will start here in Canada, then Europe and the US should follow.
The new devices are already destroying relationships as we've seen in the Bell Mobility commercial for the BB10.
Jennifer Lopez is the new spokes woman for Harmon Kardon Europe, the commercial: Beautiful Sound was directed by Martin Campbell who directed the James Bond film, Casino Royale.
Harman Kardon President and CEO Dinesh C. Paliwal said, "We have found a perfect fit in megastar Jennifer Lopez to be a global ambassador for Harman Kardon's 'Beautiful Sound' message. She personifies beauty, elegance, and style, and consistently delivers outstanding musical performances."
Credits: Created by the ad agency Doner Directed by filmmaker Martin Campbell
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