Update: The billboard has been removed.
In a statement to The Hollywood Reporter on Friday afternoon, Calvin Klein confirmed that the ad has since been taken down, though not in response to Zak's request. "This billboard was taken down overnight as part of the planned rotation of our spring 2016 advertising campaign," read the statement. "We take all of our consumers' concerns seriously, and as a global brand, we promote gender equality and the breakdown of gender stereotypes across the world. Our global advertising campaign images feature many different musicians, artists and models wearing all of our product categories, including our underwear products, sharing how they feel about and live in their Calvins."
via: Heidi Zak, ThirdLove YouTube Channel
Earlier this month, popular apparel line Calvin Klein put up a new billboard advertisement in Soho, New York City for its Spring 2016 #MyCalvins campaign.
We are asking that Calvin Klein do the right thing and remove this offensive billboard IMMEDIATELY!
The advertisement shows actress Klara Kristin in her Calvins with the text “I seduce in #mycalvins”, directly alongside male rapper Fetty Wap with the text “I make money in #mycalvins”.
The billboard propagates an archaic and offensive gender stereotype that women are nothing more than sexual objects, while men are the breadwinners. Calvin Klein has a vast assortment of content for this campaign, so we find it appalling that the company chose to put these two images side by side in one of the most highly visible intersections in the country.
