Bentley company plans to start in the near future a batch production of a four-door coupe. The novelty will be constructed on platform by Audi A7 Sportback.
The new model of Bentley makes a competition to cars of Aston Martin Rapide and Porsche Panamera. According to preliminary data, the prices for a novelty in Great Britain will begin from 85,000 pounds sterling that is almost twice cheaper than Aston Martin Rapide.
The Luxury Bentley
Let's notice that in the near future, company also intends to exhaust on the car market some more luxury novelties, for example: open versions of sedan Mulsanne and coupe Continental GT, and also restyling version of Flying Spur.
The UK based Co-Operative Food launches a new Christmas advert campaign directed by Peter Cattaneo entitled "Here For You For Life". The ads are heart warming and food-a-licious focusing on typical family scenarios. Full press below.
The Co-operative Food is launching its Christmas offering in a new multi-million pound festive campaign. Unveiled today (1 November), the campaign, created by Leo Burnett, marks a change in direction for the community retailer and highlights how the Co-operative is helping families keep the show on the road this Christmas.
In a series of television ads, many of them to be screened at prime time over the next eight weeks, The Co-operative Food will focus on the quality and availability of its products in moments of family need during the festive season, using a new strapline “Here For You For Life”.
The first 30-second brand commercial, directed by Oscar-nominated Peter Cattaneo of Full Monty fame, will appear on advertising breaks tonight. The ads will set key seasonal products against a backdrop of family situations at Christmas – for example, an unexpected guest arriving for Christmas dinner or the sudden need for a forgotten present – providing viewers with instantly recognisable scenarios and highlighting the retailer’s breadth of range and convenience.
There are 27 different executions of the commercial in all and the campaign will also be backed by national print advertising.
Steve Murrells, Chief Executive of The Co-operative Food, explained: “This Christmas, more than ever, people will be looking for real value close to home and, with a food store in every UK postal area, The Co-operative is perfectly placed to deliver.”
“However, rather than simply concentrating on price and product, this campaign will bring home the essential part The Co-operative Food can play in fulfilling those needs we all have in everyday life and especially at Christmas. It also has the added benefit of stressing the longevity of, and trust in, The Co-operative.”
The campaign, represents the first fruits of the partnership between The Co-operative Group and Leo Burnett, which was appointed as lead advertising agency earlier this year.
Justin Tindall, Executive Creative Director of Leo Burnett commented: "This new campaign is all about looking through the window of British life at Christmas. Real life, relatable situations in which The Co-operative can always be depended upon to have the right product at a fair price."
Peter Cattaneo has a wide range of ad credits to his name including work for Audi, KitKat, Volkswagen, Camelot and McDonald’s. He is also the director of the award-winning BBC 2 comedy ‘Rev’ about the tribulations of a vicar running an inner city parish.
Katherine Kelly, known to Coronation Street fans as Rovers Return barmaid Becky, has done the voice over for the campaign. Kelly has also recently won rave reviews for her performance in “She Stoops to Conquer” at the National Theatre.
Project name: The Co-operative Food Christmas 2012 campaign Client: Steve Murrells, Chief Executive The Co-operative Food Brief: The campaign positions The Co-operative Food as helping people keep the show on the road this Christmas. Creative agency: Leo Burnett http://www.leoburnett.co.uk/ Creative Director: Justin Tindall Copywriter: Phillip Meyler/Darren Keff Art director: Darren Keff/Phillip Meyler Planner: Tom Roach Media agency: Rocket Media planner: Ben Harrison Production company: Academy Director: Peter Cattaneo Director of Photography: Stuart Bentley Editor: Scot Crane — The Quarry Post-production: MPC Music: Juri Seppa Exposure: National television
Four Swiss construction workers star in the latest advert for the new Alpen Muesli cereal.
The Full Alpen created by the creative team at BBH gives us four attractive, well groomed and very well spoken Swiss men who even wipe their boots as they enter the restaurant...crazy I know.
Credits: Creative Advertising Agency: BBH Creative Team: Rob Ellis and Alex Ball Creative Director: Nick Kidney and Kevin Stark Producer: Peter Montgomery Strategic Business Lead: Fleur Holcroft Strategy Director: Jonathan Bottomley Strategist: Carl Mueller Team Director: Victoria Berthinussen Team Manager: Amy Forster
Production Company: Academy Director: Peter Cattaneo Executive Producer: Producer: Juliette Harris DoP: Stu Bentley Post Production: The Mill Editor/Editing House: The Quarry Sound: 750mph Sound Engineer: Sam Ashwell Music: Jonathan Goldstein
