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  • British Museum acquires Trust for African Rock Art collection

    British Museum acquires Trust for African Rock Art collection

    The British Museum has acquired a digital copy of the Trust for African Rock Art (TARA) photographic archive to ensure that this important collection is preserved and made widely available, thanks to generous support from the Arcadia Fund. The 25,000 digital photographs of rock art sites from across Africa will be catalogued and made accessible through the British Museum’s online collection catalogue, drawing on documentation from TARA staff and archaeological and anthropological research. The Museum will digitise its own African pictorial collection of 19th and 20th century photographs alongside the TARA images to support the integration of this archive.

    British Museum acquires Trust for African Rock Art collection
    Engraving of two cat-like creatures sparring in Libya's Messak Sattafet (Fezzan). c. 7000 BC [Credit: British Museum]
    The Museum’s African pictorial collection contains nearly 15,000 photographs that range from negatives, gel photos, glass plates, prints, and most recently, digital photographs. These are used for research, exhibitions, training, community outreach, museum partnership programmes and publications. Pictures in this collection are from throughout the African continent and embody the early stages of the medium up to the present day. Subjects include daily life, art, portraiture, official government photographs, natural landscapes and pictures from pre-colonial, colonial and independent Africa. The collection also holds film, video and audio recordings from various time periods and regions.

    The TARA collection will be presented through the British Museum’s Collection Online and will form one of the most complete searchable databases on African rock art worldwide. Africa’s rock painting tradition is believed to date back at least 50,000 years while abstract engravings in the Cape, South Africa have been dated to 77,000 years of age.

    Today only a handful of isolated cultures still engage in rock art and a few sites are still used for rituals, such as fertility and rainmaking, showing that it is still a living form of expression. TARA’s work over the last 30 years has created one of the best and most extensive photographic surveys of African rock art. Highlights from this collection include images of sites across the Fezzan of Southwest Libya, with dates ranging from 10,000 BC to 100 AD. These include sites in the Messak Sattafet as well as in the Acacus Mountains, (part of the Tadrart-Acacus trans-frontier UNESCO World Heritage site) and depict a wide range of subjects, such as hippopotami, men in chariots and hunting scenes.
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    There is a survey of South African sites showing the different styles and subject matters of the Khoi, San and other groups from thousands of years ago to the recent past day. The collection also includes engravings and graffiti by European settlers in the late 19th and early 20th centuries. In east Africa, the TARA archive contains geometric paintings and engravings by Twa forager-hunters as well as paintings of livestock, shields and clan markings made by Maasai and Samburu pastoralists in rock shelters. In addition to these depictions there are images of rock gongs, rocks with natural resonance once used for communication and divination.

    As rock art can be susceptible to destruction by natural and man-made events, and, in most cases, is fairly inaccessible geographically, this project will allow a greater access to rock art images and research for both academic and general audiences. By integrating these images with existing African collections, the British Museum is able to offer new insights into the techniques and tools used, the subjects represented and the people that made them.

    The project will take five years and involve research by Museum staff and on-going collaboration with TARA, as well as involving African communities. Through the incorporation of this collection into the British Museum’s online database, people across the world will be able to both use and contribute to the archive and its documentation. Partnership between TARA and the Museum will help preserve and disseminate this important collection and establish it as a major academic resource. By combining a wide range of research from the Museum, TARA’s international network and colleagues in Africa, the archive will capture and preserve knowledge about rock art for future generations.

    Source: The British Museum [February 18, 2013]

  • New Guiness Africa Ad, "Made of Black"

    New Guiness Africa Ad, "Made of Black"

    This new Guinness Africa ad celebrates ‘Black’. Black is not a colour. Black is an attitude. It’s a mindset, it’s a way of life. Black represents the best of Africa. It features real people with real talent from Lagos, Accra and Cape Town to Nairobi, Gaborone and Johannesburg. People who are Made of Black are people who are Made of More.

    Featuring: Phyno, Octopizzo, Bez, Ajuma, Cyrus Kabiru, Lakin Ogunbanwo, Chude Jideonwo and Peter James Obon

    Creative Credits:  
    Brief:  Diageo unveiled a bold new Pan African campaign, #madeofblack, via a four hour take over on MTV Base. Over a year in development, #madeofblack, part of the global GUINNESS® Made of More™ platform, shines a light on a movement being created by a new generation of Africans whose boldness cannot be contained and who are fuelling a new, progressive spirit of Africa. A first for GUINNESS and MTV Base, the four-hour takeover featured #madeofblack stunts, guest appearances from Fuse ODG and Phyno amongst others, and the premier of the new GUINNESS #madeofblack commercial. The #madeofblack campaign was conceived by AMVBBDO in London with BBDO offices in Africa.

    Advertising Agency: AMV BBDO, London, UK
    Creative Director: Mike Schalit
    Copywriter: Mike Sutherland
    Art Director: Antony Nelson
    Agency Planners: Alex Lewis, Tim Whirledge
    Agency Account Man: Michael Pring, Gau Narayanan, Jonny White, Rob Ronayne, Harriet Pinnington
    Agency Producers: Nick Godden, Holly Pienaar
    Media Agency: Carat
    Production Company: Rogue Films
    Director: Sam Brown
    Production Co. Producer: James Howland
    Post-production Company: The Mill
    Audio Post-production: Wave

  • Outdoor Lions

    Outdoor Lions

    Wallpaper

    Outdoor Lions became the first of traditional nominations in whom have handed over awards on Cannes Lions 2009.

    The Grand prix for the best outdoor advertising were received by agency TBWA\HUNT\LASCARIS (Johannesburg, the republic of South Africa) for campaign «Billion dollars» for newspaper The Zimbabwean. In campaign the inflation topic of the day is involved in the republic of South Africa which has led to full economic crash of the country. Newspaper The Zimbabvean is published in the republic of South Africa as all edition has been sent by Robert Mugabe for oppositional sights.

    Billboard

    This work became brightest of 4498 demands sent in nomination Outdoor. From this number of the sent works, the jury headed Akira Kagami, Executive Officer and Global Executive Creative Director agencies Dentsu, has chosen 512 finalists and has handed over then 69 awards. 11 gold, 21 silver and 35 bronze.

    Agencies from 24 countries have received awards for a creative in the outdoor advertising, the obvious leader among them — France. 9 awards, from which three gold, one silver and 5 bronze lions. At the USA and India on 6 awards, at the republic of South Africa and Germany on 5.

    Regime

  • Honda Ballad "The Car-iest Car Ad" Tony Baggott (Frieze Films)

    Honda Ballad "The Car-iest Car Ad" Tony Baggott (Frieze Films)

    DDB’s The Car-iest Car Ad for the new Honda Ballade is a parody that looks like a billion dollars.

    Using an operatic narration, the spot sends up the traditional car commercial formula, from the moody car intro shot to the closing slow-motion beauty shot. There’s even a panther.

    “It’s an excuse to see all the features of the new Honda Ballade, with a smile,” says Frieze Films director Tony Baggott.

    One of South Africa’s most experienced car directors, Tony knows the formula backwards, having shot commercials for everyone from Mercedes to Mazda.

    While the ad’s tone is humorous, the execution is anything but slapstick, earning Tony and DOP Peter Tischhauser a special mention in Ididthatad’s Monthly Ereel for July. “The lighting on the Honda spot shows real skill; it’s not small thing to light a car, let alone a moving car,” said guest judge and Net#work BBDO executive creative director Jenny Glover.

    Credits:
    Agency: DDB, South Africa
    City & Country: Johannesburg, South Africa
    Agency Producer: Rachel Andreotti
    Creative Team: Simon Keeling and Emile Spies
    Director: Tony Baggott
    Production Co & City: Frieze Films, Johannesburg
    Producer: Saskia Rosenberg
    Director of Photography: Peter Tischhauser
    Editor & Company: Saki Bergh, Left Post Production

  • "Beyond The Fence" Good Hope FM TV Spot

    "Beyond The Fence" Good Hope FM TV Spot

    Good Hope FM’s new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don’t have Good Hope FM, you have no hope.

    The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa’s greatest cities; and boy do they know it.
    It is exactly this wry humour that attracted Slim to the job in the first place: “I really digged the exaggeration and comedy; it gave us a chance to completely take the mickey out of ourselves as both Capetonians and non-Capetonians,” says Slim, ironically a non-Capetonian himself.

    Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope.

    The concept, dreamed up by 140BBDO creatives Ivan, Alexis, Gareth and Alex, proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw."

    Credits:
    Creative Ad Agency: 140BBDO
    Title: Beyond The Fence
    Client: SABC / Good Hope FM
    City: Cape Town, South Africa
    Agency producer: Sarah Southey / Jo Weiss / Megan Sturgess
    Executive creative director: Ivan Johnson
    Creative director: Alexis Beckett
    Copywriter: Alex Goldberg
    Art director: Gareth Cohen
    Production company: Egg Johannesburg
    Director: Slim
    Director of photography: Willie Nel
    Production co-producer: Nicci Cox
    Executive producer: Colin Howard / Nicci Cox
    Post production: Deliverance
    Editing: Deliverance
    Editor: Ricky Boyd
    Audio: Milestone Studios

  • The Cigarette That Saved Lives — The DNA Project

    The Cigarette That Saved Lives — The DNA Project

    An interesting take on cigarettes showcased here in a new commercial for the "DNA Project" entitled The Cigarette That Saved Lives.
    The DNA Project had the following to say about the ad campaign:
    Egg Films’ Bruno Bossi recently directed The Cigarette That Saved Lives, a controversial commercial for The DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science with the invaluable support of The Change a Life Trust. “It came as a surprise, as it does to most people, that we do not have the legislative framework in place to more fully use DNA profiling for crime scene investigation in our country,” says Bruno. In South Africa, the National DNA Database only has about 133 000 DNA profiles and there are only two South African Police Services labs that can perform DNA profiling on forensic samples.
    Conceptualised by Fox P2, The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict. The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies. “The wonderful thing about this ad is that it creates conversation,” says The DNA Project founder Vanessa Lynch. “Egg and Fox P2 have done a brilliant job.” Everyone involved with the shoot worked pro bono, from the crew to the rental houses. “This project struck me as one of the more worthwhile causes in our country,” says Bruno. The DNA Project would also like to thank the Change A Life Trust for helping by sponsoring this advert.
    Vanessa set up The DNA Project after her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected. “There was only one chance to collect and preserve that evidence, and it was lost,” says Vanessa. “We can never go back, so that crucial link to my father’s killers was lost with it.”
    The Cigarette That Saved Lives is currently screening on local broadcasters as part of the 16 Days of Activism for No Violence Against Women and Children between 25 November (International Day for the Elimination of Violence Against Women) and 10 December 2011 (International Human Rights Day). “Awareness is one of our biggest problems,” says Vanessa. “You can have the laws and systems in place but you only have once chance to gather the evidence before it’s lost forever.”
    Credits:
    Advertising Agency: FoxP2, Cape Town, South Africa
    Agency Producer: Katherine Tripp
    Executive Creative Director: Justin Gomes
    Copywriter: Gavin Williams
    Art Director: Michael Lees-Rolfe
    Director: Bruno Bossi
    Director of Photography: Paul Gilpin
    Producer: Kirsten Clarence
    Post Production Company: Black Ginger
    Editing Company: Priest
    Editor: Matthew Swanepoel
    Music: Marc Algranti
    Music Publisher: Pulse Music NY

  • HP LIFE- A new Photography Business in South Africa

    HP LIFE- A new Photography Business in South Africa

    Sinethemba Mafukula, a photgrapher from South Africa shares his experience with the HP LIFE program and how it enabled him to market his passion for photography and develop it into a business.

  • My Juice

    My Juice

    Burger King

    Media: Outdoor;
    Geo: South Africa;
    Category: Professional services;
    Agency: Draftfcb;
    Brand: Pendoring;
    Advertising Agency: DraftFCB, South Africa.
  • The Mozzies

    The Mozzies
    Rat
    Geo: South Africa;
    Category: House, Garden & Pets;
    Brand: Mortein;
    Advertising Agency: 4D Euro RSCG, South Africa;
    Creative Directors: Jonathan Deeb, Laura May Vale;
    Art Director: Laura May Vale;
    Copywriter: Lisa Bayliss;
    Illustrator: Carmen Zieruogel.
  • HP Presents "Ghost Wave" The Movie

    HP Presents "Ghost Wave" The Movie

    After scouring the planet for an undiscovered big wave, Ian Walsh and crew make a last minute call to chase a monster swell to a remote part of Western South Africa. Watch Ian as he attempts to make history on the other side of the world with South African surf legend Grant “Twiggy” Baker and next gen charger Frank Solomon.



    Brandon Porter of Whitehouse Post cuts “Ghost Wave,” HP’s latest short film starring extreme surfer Ian Walsh via 180LA. Captured by famed surf cinematographer and director Taylor Steele, the short follows Walsh and his crew as they scour the globe in search of an unknown surf break.

    The crew eventually lands in a remote fishing village on the Pacific coast of South Africa. Armed with the powerful HP Pavilion x360 for monitoring winds, swells, and tides, Walsh and his team quickly determine it to be the ideal location to scout for waves and immediately get to work chasing the elusive “Ghost Wave.”

    Porter’s deft cuts allow us to experience the adventure and thrill as the crew scrambles to catch the swell. “It was great to team up with 180LA again for this project,” says Porter. “Ian is an incredible athlete and Taylor is a fantastic director. Watching Ian drop into waves of that size without hesitation was a mind blowing experience. It was exciting to showcase his skills as a surfer and adventurer, as well as the efficiencies technology brings to finding waves like these.”

    Creative Credits:
    Advertising Agency: 180LA
    Global CEO: Michael Allen
    Executive Creative Director: William Gelner
    Creative Directors: Adam Groves, Zac Ryder
    Copywriter: Mike Van Linda
    Art Director: Brandon Sides
    Head of Production: Natasha Wellesley
    Senior Producer: David Emery
    Associate Account Director: Mike Slatkin
    Account Manager: Jamie Friedman
    Account Coordinator: Allison Landrum

    Production Company: Bully Pictures
    Director: Taylor Steele
    Camera: Starr Whitesides
    Producer: Jeff Tannebring

    Editorial Company: Whitehouse Post
    Editor: Brandon Porter
    Producer: Evan Cunningham
    Executive Producer: Joni Williamson

    Finishing Company: Carbon VFX
    Lead Flame: Pete Mayer
    Executive Producer: Marlo Baird Kinsey
    Associate Producer: Nick Vassil

    Recording Studio: TBD
    via: Trust Collective

  • Land Rover — Award Winning Beetle and Croc Ads

    Land Rover — Award Winning Beetle and Croc Ads

    Frieze Films' Tony Baggott directed these Y&R Land Rover spots, which came second at The Creative Circle Ad of the Month Awards in South Africa.

    The two ads entitled "Beetle" and "Croc" feature dueling beetles and a crocodile that apparently can be enjoyed with the Land Rovers 360° Surround Camera System.

    Credits:
    Client: Landrover
    Agency: Y&R
    City & Country: Johannesburg South Africa
    Agency Producer: Lesley Wyldbore
    ECD: Rui Alves
    Creative Director: Bibi Lotter
    Copywriter: Dhasagan Pillay
    Art Director: Andre Vrdoljak
    Director: Tony Baggott
    Production Co & City: Frieze Films, Johannesburg
    Producer: Lindsay Barnard
    Director of Photography: Dave Pienaar
    Editor & Company: Deep End

  • The Boy

    The Boy

    Girls

    Geo: South Africa;
    Advertising Agency: Euro RSCG, South Africa;
    Executive Creative Director: Jonathan Deeb;
    Creative Directors: Fiona O'Connor, Laura May Vale;
    Art Director: Alex Christoudolou;
    Copywriter: Paul Frade.
  • The Bridgestone Bike Booth #Passion4Performance

    The Bridgestone Bike Booth #Passion4Performance

    Creative agency tinMan created a rather interesting social media activation in the middle of the bush during a MTB race at the Bridgestone Route 66 MTB Experience, at the Cradle of Humankind, Muldersdrift, south Africa.

    Credits:
    When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we came up with the world's first MTB-activated photo booth.
    600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, growth and of course, lot of excitement!

    Agency: tinMan Digital, Centurion, South Africa — Agency website: http://www.tinmandigital.co.za
    Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
    Client Director: Mike Eksteen (Amnicomm)
    Strategist/Producer: Charl Diener
    Technician: Roelf Daling
    Photographer: Jurgens Johannes Burger
    Videographer: Adam Heyns
    Production Company: http://www.contentmintcrew.com
    In partnership with: http://www.dwf.co.za

  • New Nando's Last Dictator Standing Commercial

    New Nando's Last Dictator Standing Commercial

    A new ad for Nando's, "Last Dictator Standing". Who ever would of thought anything with Robert Mugabe, Muammar Gaddafi, Saddam Hussein, Nicolae Ceausescu and Idi Amin could be so funny. The music is the Mary Hopkin song, "Those were the Days".
    Credits:
    Advertising Agency: Black River F.C, Johannesburg, South Africa
    Production Company: Bouffant
    Executive Creative Director: Ahmed Tilly
    Director: Dean Blumberg
    Creative Director: Suhana Gordhan
    Art Director: Monde Siphamla
    Copywriter: Nhlanhla Ngcobo
    TV producer: Iolanthe Grobler
    Producers: Melina McDonald, Chanelle Critchfield

  • Mercedes Benz — Hair/Bruno Bossi Commercial

    Mercedes Benz — Hair/Bruno Bossi Commercial

    Egg Films’ Bruno Bossi recently directed two spots for Mercedes-Benz. Hair and Colleague are follow-ons to Net#work BBDO’s award-winning radio campaign for Mercedes’ Attention Assist.

    “Mercedes-Benz seldom makes TV ads for the South African market,” says Bruno, “so it was a great opportunity to work on an iconic brand. The subtle tone of the humour in these savvy scripts was also really appealing.”

    Speaking about executive creative directors Jenny Glover and Brent Singer, he says, “It was great to work with a team who were really collaborative and I enjoyed bringing their scripts to life for them.”

    Paul Gilpin shot the commercials, which were edited by Matthew Swanepoel at Priest.

    Credits:
    Title: Hair
    Client: Mercedes-Benz
    Length in seconds: 30
    First flight date: 25 April 2013
    Advertising agency: Net#work BBDO
    Agency producer: Caroline Switala
    Exec creative director: Jenny Glover
    Exec creative director: Brent Singer
    Production co: Egg Films
    City & country: Cape Town, South Africa
    Director: Bruno Bossi
    Director of photography: Paul Gilpin
    Production producer: Kirsten Clarence
    Executive producer: Colin Howard
    Post production co: Black Ginger
    Editing company & city: Priest Cape Town
    Editor: Matthew Swanepoel
    Music Company: Pulse Music
    Composer: Doug Katsaros
    Exec Producer: Marc Algranti

  • The Secrets Out "The Canadians" Have Been Discovered Molson Canadian Ad

    The Secrets Out "The Canadians" Have Been Discovered Molson Canadian Ad

    Molson Canadian and "The Canadians" new ad created by the creative folks at Rethink is something for all us wild and fun Canadians to be proud of. In it, people from South Africa, Australia, Japan, German and Ireland share stories of entertaining experiences they've shared with us Canucks. They end the ad by asking "So, what happens when Canadians get together?"....well you are just going to have find out for yourself.
    The spot features the song "Where I'm From", it was made specifically for the ad.

    Credits:
    Creative Agency: Rethink, Canada
    Production: Industry Films / Egg Films
    Country: Canada
    Director: Kim Geldenhuys
    Creative Director: Aaron Starkman
    Creative Director: Dre Labre
    Creative Director: Chris Staples
    Art Director: Vince Tassone
    Art Director: Christian Buer
    Art Director: Joel Holtby
    Executive Producer: David Cranor
    Executive Producer: Kerry Hosford
    DoP: Paul Gilpin
    Agency Producer: Dave Medlock
    Editor: Marc Langley

  • Print Ad For Luxury Airline Actually Takes Flight

    Print Ad For Luxury Airline Actually Takes Flight

    To promote the Embraer Lineage 1000 Airplane, creatives created this floating catalog and sent it to potential high end clients.

    Credits:
    Advertising Agency: Agencia Africa, Brazil
    Executive Creative Director: Sergio Gordilho
    Creative Directors: Sergio Gordilho, Aricio Fortes, Paulo Coelho
    Copywriters: Aricio Fortes, Rodrigo da Matta
    Art Directors: Paulo Coelho, Rafael Gil, Iron Brito
    Planning: Ana Cortat
    Client Service: Marcio Santoro, Celina Esteves, Cecilia Cilento
    Media: Luiz Fernando Vieira, Francisco Custodio
    Print Production: Carla Lustosa, Edson Harada

  • Make Your Dog's Day — Jungle-Fetch Ad

    Make Your Dog's Day — Jungle-Fetch Ad

    New Jungle — Fetch ad, South African commercials director Rob Malpage shows you how to make your dog's day by creating the ultimate game of fetch.

    Credits:
    Title: Jungle Energy Bars “Fetch”
    Client: Tiger Brands — Jungle
    Agency: TBWA\Hunt\Lascaris
    City & Country: Johannesburg, South Africa
    Agency Producer: Lebo Mokwena
    Executive Creative Directors: Matthew Brink & Adam Levine
    Group Creative Head: Kamogelo Sesing
    Creative Director: Mike Groenewald
    Director: Rob Malpage
    Production Co & City: Frieze Films Johannesburg
    Producer: Cat Lindsay
    Director of Photography: Rob Malpage
    Editor & Company: James Hosking, Left Post Production

  • Mercedes-Benz "The Best or Nothing" Print Ads

    Mercedes-Benz "The Best or Nothing" Print Ads

    New print ads for Mercedes-Benz uses the colors of the USA, the UK and South Africa to illustrate their tag line...Navigating through the U.S. just became easier. COMMAND APS. The 3D navigation system from Mercedes-Benz.

    Credits:
    Advertising Agency: Jung von Matt AG, Stuttgart, Germany
    Creative Directors: Michael Ohanian, Jacques Pense
    Art Directors: Andreas Jeutter, Benjamin Beck, Jochen Patrick Winker
    Account Executives: Verena Vogt, Sven Doerrenbaecher
    Copywriters: Tassilo Gutscher, Lennart Frank
    Illustrator: The Scope

  • Beyond El Dorado: Power and gold in ancient Colombia

    Beyond El Dorado: Power and gold in ancient Colombia

    More than 300 astonishing objects made from gold and other precious materials are presented in the major exhibition “Beyond El Dorado. Power and gold in ancient Colombia”, held by the British Museum in conjunction with the Museo del Oro, Bogotá. The exhibition opens on October 17, 2013 and will run through March 23, 2014.

    Beyond El Dorado: Power and gold in ancient Colombia
    Anthropomorphic pectoral, Colombia, Tairona, AD 900–1600
    [Credit © Museo del Oro–Banco de la República, Colombia]
    For centuries Europeans were dazzled by the legend of a lost city of gold in South America. The truth behind this myth is even more fascinating. El Dorado – literally “the golden one” – actually refers to the ritual that took place at Lake Guatavita, near modern Bogotá. The newly elected leader, covered in powdered gold, dived into the lake and emerged as the new chief of the Muisca people who lived in the central highlands of present-day Colombia's Eastern Range. This stunning exhibition, sponsored by Julius Baer, will display some of the fascinating objects excavated from the lake in the early 20th century including ceramics and stone necklaces.

    In ancient Colombia gold was used to fashion some of the most visually dramatic and sophisticated works of art found anywhere in the Americas before European contact. This exhibition will feature over 300 exquisite objects drawn from the Museo del Oro in Bogotá, one of the best and most extensive collections of Pre-Hispanic gold in the world, as well as from the British Museum’s own unique collections. Through these exceptional objects the exhibition will explore the complex network of societies in ancient Colombia – a hidden world of distinct and vibrant cultures spanning 1600 BC to AD 1700 – with particular focus on the Muisca, Quimbaya, Calima, Tairona, Tolima and Zenú chiefdoms. This important but little understood subject will be explored in this unique exhibition following on from shows in Room 35 such as Ice Age art: arrival of the modern mind, Grayson Perry: Tomb of the Unknown Craftsman, Afghanistan: Crossroads of the Ancient World and Kingdom of Ife: sculptures from West Africa in shining a light on world cultures through their craftsmanship.

    Although gold was not valued as currency in pre-Hispanic Colombia, it had great symbolic meaning. It was one way the elite could publicly assert their rank and semi-divine status, both in life and in death. The remarkable objects displayed across the exhibition reveal glimpses of these cultures’ spiritual lives including engagement with animal spirits though the use of gold objects, music, dancing, sunlight and hallucinogenic substances that all lead to a physical and spiritual transformation enabling communication with the supernatural. Animal iconography is used to express this transformation in powerful pieces demonstrating a wide range of imaginative works of art, showcasing avian pectorals, necklaces with feline claws or representations of men transforming into spectacular bats though the use of profuse body adornment.

    The exhibition will further explore the sophisticated gold working techniques, including the use of tumbaga, an alloy composed of gold and copper, used in the crafting the most spectacular masterworks of ancient Colombia. Extraordinary poporos (lime powder containers) showcase the technical skills achieved both in the casting and hammering techniques of metals by ancient Colombian artists. Other fascinating objects will include an exceptional painted Muisca textile and one of the few San Agustín stone sculptures held outside Colombia. Those, together with spectacular large scale gold masks and other materials were part of the objects that accompanied funerary rituals in ancient Colombia.

    Neil MacGregor, director of the British Museum said “Ancient Colombia has long represented a great fascination to the outside world and yet there is very little understood about these unique and varied cultures. As part of the Museum’s series of exhibitions that shine a light on little known and complex ancient societies this exhibition will give our visitors a glimpse into these fascinating cultures of pre-hispanic South America and a chance to explore the legend of El Dorado through these stunning objects.”

    “American Airlines and American Airlines Cargo are thrilled to be partnering with the British Museum on Beyond El Dorado: power and gold in ancient Colombia.” said Tristan Koch, Managing Director of Cargo Sales for EMEA – American Airlines. “American Airlines is a supporter of the arts in many cities that we serve around the world and it’s exciting to be linking the two destinations of Bogotá, Colombia and London by transporting precious passengers and cargo between them.”

    Source: The British Museum [August 04, 2013]