ShowBusinessMan + sports ads

The Bridgestone Bike Booth #Passion4Performance

Creative agency tinMan created a rather interesting social media activation in the middle of the bush during a MTB race at the Bridgestone Route 66 MTB Experience, at the Cradle of Humankind, Muldersdrift, south Africa.

When our client asked us to create some excitement around the Bridgestone Route 66 MTB Experience – we came up with the world's first MTB-activated photo booth.
600 riders, 210 kms, 3 days, 1 goal – to get the perfect shot! 233 photos were uploaded to Facebook with a voting competition generating engagement, growth and of course, lot of excitement!

Agency: tinMan Digital, Centurion, South Africa — Agency website:
Directors: Ruan Strydom, Johan Oosthuizen, Riaan Nel
Client Director: Mike Eksteen (Amnicomm)
Strategist/Producer: Charl Diener
Technician: Roelf Daling
Photographer: Jurgens Johannes Burger
Videographer: Adam Heyns
Production Company:
In partnership with:

advert, Social Media Advertising, and more:

The Bridgestone Bike Booth #Passion4Performance + sports ads