Jay-Z shares why it is important to exercise your right to vote and how President Obama represents the power of our voice in a new TV ad/commercial from the Obama presidential election campaign entitled "The Power Of Our Voice". As Jay-Z shares: "For so long, there was this voice that was silenced out there as far as exercising your right to vote. I think it was a voice that was silent because people had lost hope. They didn't believe that their voice mattered or counted." "Now people are exercising their right, and you are starting to see the power of our vote. He made it mean something for the first time for a lot of people. "
11 Excellent Reasons Not to Vote is a Film by Errol Morris and contrary to the title it is actually the complete opposite thanks to Our Time.org. Credits:Created by ad agency: CHI & Partners, NY for non-profit OurTime.org and directed by Academy Award-winner Errol Morris. For those of you who have already decided where their vote is going perhaps some humor on the topic of politics and voting care of funny man George Carlin to help you pass the time.
One Nation of Complainers, Founded by Malcontents, Indivisible, with Bitching and Bellyaching for All. Strong words from improv comedian T.J. Miller who narrated the ad for Real Complainers Vote. The posters for the campaign are pretty cool too, check them out below.
Credits: Creative Advertising Agency: Third Street, Chicago, USA Chief Creative Officer: David T. Jones Associate Creative Director: Max Mearsheimer Director of Relationship Marketing: Phil Robinson Foundation Content Production Credits: Executive Producer: Samantha Hart Creative Director/Motion Designer: Kyle Shoup Artist: Ray Noland Editor: Steve Morrison Mixer: Dave Kresl Associate Producer: Lily Tomczak
Poster Design by: "If you aren't complaining about something then you're not paying attention to anything" designed by Adam Bluming. "Real Complainers Vote: Close the curtain before you open your mouth" poster designed by Blaise Vincz. "Give a f*ck then give 'em sh*t" and my personal favorite was designed by Danielle Riendeau.
Victoria's Secret has just been nominated as one of the top 10 brands on CBS's Greatest Super Bowl Commercials, so they've created this short teaser spot to get you to vote for them. You can make your vote for Victoria's Secrets or any one of the other front runners at cbs.com/superbowl by January 31st. The results will air February 1st for Best Brand. The other brands nominated are: Bud Light, Budweiser, Careerbuilder.com, Coke, Doritos, E-Trade, FedEx, GoDaddy, and Pepsi.
Smart ad campaign encouraging people to get out and vote. Retour de Ben Ali à La Goulette by Engagement Citoyen: Ben Ali reminds their people to beware dictatorship can return so vote.
The Global Impact Challenge supports British non-profits using tech to tackle the world's toughest problems. The 10 finalists are in—help decide who wins at g.co/impactchallenge.
Cast your vote by May 31 for the £500,000 fan favourite Global Impact Award. On June 3, a panel of judges will unveil the public vote, and select three additional non-profits as winners of the Global Impact Challenge.
Credits: Ad Agency: Adam & Eve/DDB Creative directors: Aidan McClure, Laurent Simon Production: Across the Pond, Psycle Production company producers: Karen Crookes, Greg Lepski Agency producers: Sophie Smith, Budr Elnusairi
If vodka brand Svedka was noted by the participation in presidential elections of the USA at a stage of rivalry Obama and Clinton Jack Daniel’s did not begin to spend gunpowder for pre-election debate and has presented the political views just now.
Political Whisky
Agency Arnold from Boston, the USA, has developed the whole series of "political" posters Jack Daniel’s which, in their opinion, reflect outlooks on life of the Jasper Newton Daniel, the brand founder.
1. Drinking champagne is a perfectly acceptable way to celebrate being elected president. Of France.
2. Jack supports all parties.
3. Vote responsibly. Drink responsibly.
Paxo has cherished Christmas for over 100 years, and is looking forward to helping everyone celebrate this festive season yet again. The advert features one Thomas Vasey of the Vasey Turkey Farm, who takes advantage of the genuine phenomenon that when you shout at a flock of turkeys they answer you.
So, with the help of McCann London, they’ve created a darkly funny online commercial where even turkeys can’t wait to be stuffed with Paxo at Christmas. The film, directed by Steve Reeves at Another Film Company, was shot for real on a genuine free range turkey farm and uses the hilarious phenomenon where if you shout at a flock of turkeys, they will answer you in a volley of gobbles. In the ad, a Paxo representative disguised as a turkey stands up in front of a barn full of the birds and addresses them like a political leader at a rally. And with his masterful oration skills, he manages to convince them to vote for Christmas. Everyone’s looking forward to a Paxo Christmas. Everyone.
‘The Turkey Whisperer’ will run online and though social media channels from December 3rd.
Javier Gomez, Art Director at McCann London, said: “I have been fascinated by turkeys and their gobbling for years.”
Credits: Creative Ad Agency — McCann, London Copywriter – Mike Oughton Art Director – Javier Gomez Agency Producer – Claire Amos Director – Steve Reeves Producer – Tim Marshall DOP – Oliver Schofield Editor – Scott Crane @ The Quarry Sound – Tim Sutton, Craft Post Production — Craft
Ceres is quite a strong beer and in Italy it is a brand for a young target audience. Politicians also aim for a young audience, but Italian youth consider them the most aged, corrupted and incapable in Europe. The challenge: Prove that the young Italians, even if they love a strong beer, are more responsible than those who represent them. The opportunity: Elections are getting close and everybody feels that the tables are going to turn. But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting. The goal: Ceres Beer will bring the students' problem to the attention of everyone.The strategy: The young Italians abroad are the real heroes, and the will vote anyway. Execution: We organize symbolic elections in major European cities. Outcome: The cause of the students achieves unprecedented visibility across all media. Ceres gains invaluable awareness and becomes the most cited brand during the election weekend. Results: Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days. For the brand: Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000. Credits: Advertising Agency: Bcube, Milan, Italy Executive Creative Director: Francesco Bozza Creative Director: Sergio Spaccavento, Andrea Stanich Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia Edit: Danilo Carlani, Alessio Dogana
Nicole Kidman, Gabrielle Union, Julianne Moore, baseball legend Willie Mays and more of Hollywood’s brightest are lending their voice to Futures Without Violence’s new Respect Challenge in a new PSA ad campaign. Press:
Nicole Kidman credits her parents. America Ferrera thanks her fifth grade teacher. And Willie Mays recognizes the impact of his father. To kick-off an online campaign and contest called The Respect Challenge, the national nonprofit Futures Without Violence has produced a PSA that features top celebrities expressing their gratitude to a person who taught them a valuable life lesson — a lesson in Respect. The PSA, a key ingredient in the national Facebook campaign which launches on Monday, September 10, features responses from such VIP talent as Nicole Kidman, Ed Harris, Julianne Moore, Gabrielle Union, America Ferrera, Joe Torre, and Willie Mays. Aretha Franklin’s iconic song, “Respect,” provides the soundtrack for the video. The PSA will also be available on Facebook, futureswithoutviolence.org, giverespect.org. and YouTube. “There’s never been a better time for a national conversation about Respect,” says Esta Soler founder and president of Futures Without Violence. “Whether you’re on the political campaign trail, or just headed back to middle school, let’s stand up to bullies and remind them about Respect.” The interactive Facebook campaign, designed to celebrate everyday role models and heroes, provides an opportunity for the public to write an online thank you note, or post a thank you video about the person who taught them Respect. Two lucky entrants will earn a donation of $10,000 to a school or nonprofit organization of their choice, as well as a VIP trip to New York City to attend the Macy’s Thanksgiving Day Parade. After the initial entry period (September 10 – October 12), fans will be invited to vote on 10 finalists who have submitted a compelling written note or a video. Scheduled for an online launch on Monday, September 10, The Respect Challenge was introduced at the San Francisco Giants vs. Los Angeles Dodgers game on Sunday, September 9, when the Giants hosted their annual program, Strike Out Violence Day. Baseball legend Willie Mays, featured in the PSA, made a special appearance during the festivities. Futures Without Violence, a national nonprofit and social change organization with offices in San Francisco, Washington DC and Boston, created the campaign with the generous help of AKQA, one of the most-respected ideas and innovation agencies in the world. AKQA’s San Francisco Media team not only provided strategic consultation but secured more than $400,000 in donated online advertising space for the campaign and contest. Wildfire, a division of Google, and a leading social media marketing software provider, also volunteered their services to design and implement the Facebook application, and America Online’s in-house creative team offered their services to create compelling online banners and advertising units. Macy’s, the founding partner of the RESPECT! campaign, has a strong history of support for education and awareness programs that promote positive solutions for healthy relationships. “We hope that the positive stories generated through this campaign will remind us of the life-changing role that parents, teachers, coaches, and so many other mentors can have on shaping young lives,” said Martine Reardon, Macy’s Chief Marketing Officer.
ABOUT FUTURES WITHOUT VIOLENCE:For more than thirty years, Futures Without Violence has been working to promote healthy relationships and safe communities that are rooted in respect. Our educational programs, leadership training and public action campaigns reach parents, teachers, coaches and mentors, as well as legislators, physicians, judges and service providers who are influential in shaping the lives of young people.To learn more, please visit us at Futures Without Violence.org. ABOUT THE RESPECT CAMPAIGN:RESPECT! is a social action campaign to raise awareness and engage individuals from all walks of life in positive solutions to end and prevent violence. The RESPECT! Campaign is an initiative of Futures Without Violence, and Macy’s is the Founding National Partner.
For all the Britney Spears fans still around, did you know there is a little award show that celebrates individuals who create Britney videos? Too late to submit your video to the 2012 BVA's but you can still vote here: britneyvideoawards2012. Categories range from best editing, best promo etc. to best remix, color, and even a best lip synched video category. Personally I just liked the promo video above.
From their YouTube channel...... "Britney Video Awards" is an internet voting award show, and its ALL ABOUT BRITNEY! For all fans of Britney Spears and a lot of YouTube users that are making some really amazing videos.And this is a way they get awarded for their amazing videos!
This is the 2nd annual BVAs show.And there will be a lot more in the upcoming years.Last year was a great success and I'm very thankful for everyone who worked with me on the last ones and there was about 100+ nominations,2200+ votes,and 10000 views on all the vids which is absolutely amazing!!!
The show is based on internet voting.Theres about 30 categories,and nominations for each category. First you submit your videos(YOU SUBMIT VIDEOS BY FILLING OUT THE FORM,Theres a desc of the full process below this text) later the submissions are viewed by a jury consistent of 5 judges that choose nominations for every one of the categories.Nominations are announced in a video uploaded on New Years Eve.
The submitting starts December 2nd and ends December 25th.Until then you can submit your videos for each category(or someone elses video).When voting ends,the winners will be announced a week later and awarded for their work(15 subscribers and regocnition.If you win it would be a great promo for you channel and your videos!
The winners will be announced in a show(just like VMAs but much smaller,and not so popular) !
Moms Demand Action has launched a new ad campaign to drive support for new and stronger gun laws in America in the aftermath of the massacre at Sandy Hook Elementary School in 2012. The video, "How many more rounds?," is an emotive depiction of the damage caused by gun violence. An AR-15 assault weapon is fired in slow motion with each discharged shell casing representing a major shooting in America. The video ends with the message, "How many more rounds are we going to let this go on for?" along with a phone number to the Congress switchboard. Story via: SUSAN KRASHINSKY | The Globe and Mail — Shell casings from a black AR-15 rifle spin in slow-motion flight. Each one is labelled with the name of a school or a city where a mass shooting has taken place: Columbine; Carson City; Virginia Tech; Aurora and Minneapolis and Brookfield and Newtown. This new television ad wades into the debate over gun legislation in the United States at a crucial time, as the Senate prepares to vote Thursday on President Barack Obama’s proposals to stem gun violence. But the agency behind it is located in Canada.
Grey Canada has been working with a newly formed group seeking to brand itself as the Mothers Against Drunk Driving of the gun debate: Moms Demand Action for Gun Sense in America. The partnership came about after chief creative officer Patrick Scissons, on vacation south of the border over Christmas, saw a news segment with Shannon Watts, the founder of the group that at the time was called One Million Moms for Gun Control. Mr. Scissons was moved to reach out to Ms. Watts and ask whether she needed help with the cause. From that conversation, Grey landed on the pitch list for agencies and then secured the account to do pro bono advertising work – something nearly every agency does for a select portfolio of causes. The group’s first television campaign will launch on networks such as CNN and MSNBC and in smaller markets as the group’s members lobby for time on local stations. Ms. Watts says she was inspired by the MADD brand. “It really changed the culture and the perceptions around driving while intoxicated,” she said. “There’s an important role moms play in touching the emotions of America.” As the group gained traction, Grey did a number of smaller promotions, including one involving a typically Canadian perspective. Noting that the popular candy Kinder Surprise Eggs are banned in the U.S. – because of the alleged choking hazard – the Canadian advertising team worked up an Easter campaign sending eggs to Anderson Cooper and other news personalities. The point was that there are more limits on Kinder eggs in the U.S. than there are on the purchase of assault rifles. The group’s influence has been growing, which Ms. Watts attributes to the power of social media. Since it was launched in December, it now has roughly 90,000 members in 90 chapters across the U.S. On March 28, some members were invited to the White House to stand on stage while the President spoke about gun legislation. The new ad is darker than the Easter campaign – the images of shell casings are accompanied by audio of 9-1-1 calls, news reports and solemn presidential addresses about shooting incidents, and the voices of parents whose children have been killed. The organization’s goals include background checks for gun purchases, a ban on assault weapons, and the tracking and regulation of ammunition sales in large quantities. It is funded by the members and by online donations. The gun debate is not only a focus for the Canadian office of Grey Group, which is a multinational firm; in a meeting last fall, Mr. Scissons and Tor Myhren, chief creative officer and president of Grey New York, discussed it as an issue deserving consideration. For agencies, these types of free public service announcements are a creative opportunity as well. “You talk about agencies really wanting to do breakthrough work, work that strikes a chord emotionally and really motivates public opinion, the public service space is obviously the greatest area for that,” Mr. Scissons said. “Any profile it brings the agency based on the success of that work is great. But on a personal standpoint, feeling a connection and being passionate about the cause, it’s infectious within a shop.”
PayPal's latest ad entitled "Voices" is a dizzy disaster that should have been called 1 Million Faces.
We Are The People, who have built a whole new place to live, dream and be. We employ ourselves, and vote with our money. Our phone is our wallet. We can spend Bitcoin with a tap, without a pocket We can buy and sell and rent and send And lend a twenty to a friend from the coffee bar and share-car, We Are unstoppable, with our thumbs. Just One Touch to buy just about anything. No need for filling billing info time-after-time or remember password rhymes to get that dress, a cabin, a concert ticket. We live on all devices, and are as mobile as nature intended. No need to send any details or data, Not even when we pay each other. We have magical money, not bound by bank or bill It’s instant, simple, and secure enough, to get out of the way. Consider yourself invited to 'The People Economy'
The Doritos Crash The Super Bowl XLVII ad contest is back for 2013 (early I know...) here is a preview of what the contest is all about this year. The preview highlights past entries and winners plus a taste of what's to come with Michael Bay and the Transformers 4 movie.
The great Super Bowl ad-venture is back. This year, if you make a DORITOS ad you might see it air on the Super Bowl and win not just $1 Million but a prize that's twice as explosive: a gig with high-octane Hollywood hit-maker Michael Bay on Transformers 4.
Five finalist ads will be announced in January 2013. Then it will be up to fans to vote for their favorite consumer-created ad. Each of the five finalists will win $25,000 and a trip to New Orleans to attend Super Bowl XLVII in a private luxury suite at the game, where they will tune in to learn for the first time which consumer ads will compete for the top spot in the USA TODAY Ad Meter before a worldwide audience. Bonus prizing will be awarded, based on how each ad ranks on the USA TODAY Ad Meter:
$1 million will be awarded for an ad that scores the No. 1 spot on the USA TODAY Ad Meter
$600,000 will be awarded for an ad that scores the No. 2 two spot on the USA TODAY Ad Meter
$400,000 will be awarded for an ad that scores the No. 3 spot on the USA TODAY Ad Meter
Legendary astronaut Buzz Aldrin announces the creation of the AXE Apollo Space Academy. No joke.
Now, the Unilever brand is pushing the envelope just a bit more in two ways: entering the Super Bowl advertising derby, and launching a Red Bull-esque promotion in which it promises to send 22 people just to the edge of space, with the tagline: "Leave a man, come back a hero."
The Super Bowl ad doesn't seem like such a big deal in comparison, but it will be for Axe. The brand will be airing a 30-second TV ad during the Super Bowl titled "Lifeguard" which, according to a press release, "includes a twist at the end" that aligns with a larger creative campaign scheduled for launch this month.
That other creative campaign — which Gaston Vaneri, Axe brand director, promised would take the brand "to new heights" — involves what it's calling the Axe Apollo Space Academy. The brand's new online contest promises to send winners to the edge of space and back aboard a private craft: a Lynx space plane built by the U.S. company XCOR Aerospace and operated by the tourism firm Space Expedition Curacao.
At a normal ticket price of $95,000, the plane is set to begin passenger flights in 2014. Winners of the Axe contest must write about why they should be chosen to fly, while others online will vote on the entries, and must attend a three-day training course. The deadline is Super Bowl Sunday, February 3.
"Space travel for everyone is the next frontier in the human experience," Buzz Aldrin, member of the 1969 Apollo 11 mission to the moon and the world's second moonwalker, after the late Neil Armstrong, said in a statement, according to Axe. "I'm thrilled that Axe is giving the young people of today such an extraordinary opportunity to experience some of what I've encountered in space." via: Dale Buss @ BrandChannel
