Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.
The giant paddle wheel-tire in Hamburg was created by German advertising agency Leo Burnett.

Since 1999 the luxury liner is one of the major attractions in the Port of Hamburg. To the huge number of visitors, its paddlewheel communicates instantly that the Efficient Grip Performance offers the perfect grip when wet. The printed air duct sheet, which is mounted on the paddle wheel, is car-wash-resistant. It covers 100 m2 of Alucobond-panels. The whole construction design weighs 400 kg. Its surface has a diameter of nearly seven meters, which means it has the height of a multi-story house.

The giant paddle wheel-tire in Hamburg was created by German advertising agency Leo Burnett. The Frankfurt based agency also developed the new Goodyear campaign. The claim "Made to feel good" addresses the consumer in a more emotional way. "This
unusual advertising platform complements our classic print campaign we designed for the new product," says Fabian Schreiber, Marketing Manager at Goodyear.

During this weekend, the Goodyear paddle wheel steamer will be — as usual — available for round trips on the inland waters of Hamburg.

Responsible for this campaign at Goodyear is Fabian Schreiber (Marketing Manager Goodyear).

Credits: at Leo Burnett are Andreas Pauli (Chief Creative Officer), Daniela Ewald (Creative Director), Jörg Hoffmann (Creative Director), Benjamin Merkel (Senior Copywriter), Helge Kniess (Senior Art Director), Sabrina Lienig (Layouter), Philipp Müller-Scheessel (Account Supervisor), Leonie Schüssler (Junior Account Manager), Christiane Simshäuser (Projektmanagement), Netti Weber (Senior Print Production Manager), Katrin Kester (Head of Public Relations).

Known artists and designers have participated in advertising campaign creation «Rare prints» for exclusive series of sun glasses «Ray-Ban Wayfarer».

Traditionally colorful and bright summer collection of a brand was updated by an author's adv prints from artists and designers: Vahalla, Matt W. Moore, Aesthetic Apparatus, and Ames Bros.

The Well-known Illustrators for the Well-known Brand

Short 15-second video-clips are logic continuation of prints and show unusual characters from a collection of «Rare images».

The creative belongs to agency Cutwater (San Francisco), production by One Small Step, director Tomorrows Brightest Minds.

Ice Cream Wayfarer

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Can't get enough crazy cat videos? Friskies has a purrrfect new web series for you (pardon the pun). From crumbled paper to bottle caps, cats find the most unusual things entertaining — leaving you to wonder, "what won't this cat play with?" Friskies new game show, "Will Kitty Play With It?" will answer this very question!

Friskies releases new episodes of “Will Kitty Play With It?” during February on the Friskies Facebook page. Each episode of the game show focuses on one specific item, hidden under a cardboard box, to be revealed to a curious cat. Once the box has been lifted, suspense builds as the item is revealed and described in detail before the big question, and moment of truth: “Will Kitty Play With It?”

Fans also have opportunities to request their very own home versions of the game – complete with cardboard reveal box, string and a few items to get started. Friskies wants to see the fun cats and owners create. Fans are encouraged to film the fun and post their home videos on the Friskies Facebook page to see if cats everywhere play with the same items as the cats on the game show – or not. Fans can tag their videos and comments with #willkittyplay and upload to Twitter @Friskies, or Friskies Facebook.

Big Jesus watches for you!

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The Saks Fifth Avenue Snowflake & the Bubble projection show is bigger and even more spectacular for 2011. The 3D Projection mapping show runs every night for 5 hours, from Nov 21st till Jan 6th. Making it the longest outdoor Video mapping experience in the world.

This year, the activity was quite unique in that shoppers could scan QR codes on the windows of Saks which saw them redirected to a mobile site where they could watch the projection and find out about Saks. Our team worked very closely with the visual display team at Saks who worked on the windows to incorporate characters/elements of the windows into the projection, such as the yetti on the top of the building and the pipes that come out of the windows. The giant clock is a permanent feature – unusual for a video-mapping projection – counting down the time until the next projection. The projection runs from November 21st until January 6th, 5pm to 10pm.
Credits:
Advertising Agency: Iris, USA

The erotic protest

The movie Alma (in English, “Soul”) – made by Brazilian production company Sentimental Filme – has just won two awards at the prestigious D&AD competition, in London. This brings the tally of international prizes to 12 for this short film conceived by advertising agency F/Nazca Saatchi & Saatchi.

The first Leica brand campaign in Brazil, the film is part of the launch activities for the German camera maker’s unique concept store in the country – in São Paulo – and features the new M Monochrom digital camera designed to produce stunning photos in black and white.

Alma won for Best Direction and for Cinematography in the Film Advertising Crafts' category with accolades for Vellas and André Faccioli respectively. "The D&AD is possibly one of the hardest prizes to win. The level is very high and the festival showcases many films from all around the world made by influential production companies and filmed by top directors. Just being nominated for a D&AD was something incredible for us, but to win two golden pencils [the statues based on the British awards symbol] was really beyond our expectations and very gratifying. Really amazing", said the director Vellas. This year Brazilian productions bagged four of the coveted D&AD pencil trophies.

Between wars and loves, this is an engaging story of a photographer narrated from the unusual point of view of his own camera. In black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the actual hand or slung round the neck of the photographer himself.

Hopes are now high that following the film’s success at D&AD Alma will be in the running at the prestigious Cannes Lions 2013, which take place from 16 to 22 June.

The production company...
In 11 years of creative activity, Sentimental Filme has become one of the most important advertising film producers from Brazil. Winner of several national and international awards, including a Bronze Lion at Cannes, three Clio Awards, and two One Show prizes, the company also has a division that produces content for TV, internet, entertainment, interactive advertising, corporate communications and new media. Its major clients include Fiat, Ford, Panasonic, Volkswagen, Visa, Procter & Gamble and AB Imbev.

Credits:
Production company: Sentimental Filme
Director: Vellas
Director of Photography: André Faccioli
Executive Producers: Marcos Araújo, Marcelo Altschuler
Production Director: Eduardo Venturi
Editing: Talles Martins
Sound: Satélite Áudio
Voiceover: Christine Behm
Post-production: Sindicato VFX
Agency: F/Nazca Saatchi & Saatchi
Creative Directors: Fabio Fernandes | Eduardo Lima
Art Director: João Linneu
Creative team: Bruno Oppido | Thiago Carvalho | João Linneu
RTVC: Victor Alloza
Accounts: Marcello Penna | Melanie Zmetek
Planning: José Porto | Rafael Paes
Approval | Client: Luiz Marinho

NBA star Kevin Durant has issues with his pj's in a new ad for Sprint Mobile entitled "Pajamas".

Unlimited NBA from Sprint changes everything. NBA fans who have Truly Unlimited Data from Sprint can watch so much NBA coverage, they might experience some unusual changes.

Sol brings ‘Espiritu Libre’ to the streets of London. The original Mexican beer films office workers as they ‘lose the tie’ and live a free-spirited life.

Sol, the original Mexican beer born in 1899, has revealed the hidden ‘free spiritedness’ of London’s desk-bound, 9-to-5ers in a film that sees them ‘Lose the tie, gain some Espiritu Libre’.

The campaign was created for the HEINEKEN-owned premium packaged lager by The Marketing Store, and captures the reactions of a host of city workers as they answer the call to break free and ‘recycle’ their ties.

It’s early evening at Canary Wharf and, after a long day at work, city workers are commuting home at Canary Wharf Underground station. At the station, standing next to the standard recycling bins, many are intrigued to see a tie recycling bin, with the words ‘Espiritu Libre’ printed on it.

We see lots of male city types strip off their ties and drop them into the recycling bin. The intrigue continues when the bin makes an unusual whirring noise as if it’s processing something and, much to the amusement of the men and passers by who have gathered around, we see the severed ends of their ties appear at the flap below. A note is attached to it by a Sol bottle top, bent into a clasp.

The note reads “Free Beer for a Free Spirit…” and offers a complimentary bottle of Sol at The Ledger Building Bar that evening.

The film ends by showing one of the men handing over his severed tie at the bar in exchange for a Sol. The barman pins it up on a board next to lots of other chopped-up ties.

The video is part of Sol’s ‘Espiritu Libre’ experiential activity, which saw the tie recycling bin appear at Jubilee Plaza, Canary Wharf on 21st February.

Vicente Cortina, Sol Global Manager says: “Sol’s ‘Free Beer for Free Spirits’ movement brings Espiritu Libre to the streets of London. The video shows the magic that can happen when you help city workers declare their independence and enjoy a Sol with friends.”

Graham Wall, Executive Creative Director at The Marketing Store, says: “The tie can be a symbol of power and success, but it can also be seen as a shackle, part of the daily grind. We wanted to give office workers back a sense of their true selves – to make bold choices and be rewarded for it. The ‘Espiritu Libre’ activity brings out that free-spirited sense of liberation that every bogged-down city worker has in his heart.”

Credits:
Director, Phil Hawkins
Production, Little Fish Films
Executive Creative Director, Graham Wall, The Marketing Store

These unusual buildings have been constructed in the middle of the XX-th century. Look more.

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This new Wilkinson Sword campaign from Hamburg agency Labamba and production company Cobblestone capitalises on the historically fraught relationship between babies and beards in a new campaign designed to persuade dads to ditch their whiskers.
Director Robert Nylund takes us from shaggy caveman to hairy hipster in an amusing spot that takes an unusual approach to advertising men’s razors. Rather than appealing to vanity or using an aspirational strategy (sports stars, models), the campaign is more down to earth and focuses on men’s real relationships with their families.

Credits:
AGENCY
CREATIVE DIRECTOR: Felix Schulz
ACCOUNT DIRECTOR: Katharina Braun
OFFLINE
EDITOR: Alex Kutka
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: Cobblestone Filmproduktion
PRODUCTION COMPANY
PRODUCTION COMPANY: Cobblestone Producktion
EXECUTIVE PRODUCER: Pieter Lony
DOP: Peter Matjasko
DIRECTOR: Robert Nylund
Original Story via: LBB

Every year IBM makes predictions about 5 technology innovations that stand to change the way we live within the next 5 years, (above) IBM introduces us to Cognitive Computing. Thought your smartphone was smart? In five years our computers just might be: Tasting, Smelling, Hearing, Seeing, and Touching everything for us. (5 senses videos below).

The goal of cognitive computing is to get a computer to behave, think and interact the way humans do. In 5 years, machines will emulate human senses, each in their own special way.

“With all due respect to current technology, our computers today are just large calculators,” said Paul Bloom, the CTO of Telecom Research at IBM. “They calculate very fast and lots of data, but they really don’t think.”

"This is really an assistive technology," commented Dr. Bernard Meyerson, IBM's VP of research. "It can't go off on its own. It's not designed to do that. What it's designed to do, in fact, is respond to a human in an assistive manner. But by providing a human-style of input, it's freed us from the task of programming and moved to the task of training. It simply has — not more intelligence — but more bandwidth, and there's a huge difference between the two."

Smell:

In 5 years, computers will have a sense of smell. We will see vast advances where sensors will be equipped to smell potential diseases that feed back into a cognitive system to tell us if they suspect a possible health issue. Your phone will detect if you're coming down with a cold or illness before you do.

Taste:

In 5 years, a computer system will know what you like to eat better than you do. A machine that experiences flavor will determine the precise chemical structure of food and why people like it. Not only will it get you to eat healthier, but it will also surprise us with unusual pairings of foods that are designed to maximize our experience of taste and flavor. Digital taste buds will help you to eat smarter.

Sight:

In 5 years, computers will not only be able to look at images, but understand them. Computers will be trained to turn pictures and videos into features, identifying things like color distribution, texture patterns, edge information and motion information. A pixel will be worth a thousand words.

Touch:

In 5 years, you will be able to touch through your phone. IBM is working on bringing a sense of touch to mobile devices, and bringing together virtual and real world experiences for a number of industries including retail. Shoppers will be able to "feel" the texture and weave of a fabric or product by brushing their finger over the item's image on a device's screen.

Hearing:

In 5 years, computers will hear what matters. Hearing systems of the future will be trained by 'listening' to sounds and will use this input to start detecting patterns and building models to decompose sounds. Machines will be used to predict when a tree might fall or to translate "baby talk" so parents understand if a baby's fussing indicates hunger, tiredness or pain.

Lucy Pinder and the Lynx Dry ad campaign gets banned by the UK's Advertising Standards Authority because they are said to be sexually suggestive, indecent, provocative, glamorize casual sex and objectify women, so there ya go.

Here's a behind the scenes look into all three commercials in the campaign.

Lynx said the campaign is simply what the target, young men "come to expect, and were comfortable with the typical narrative, tone and content seen in advertising for the brand" and in relation to beach-based ads, "she [the model in the ad] was not undressed to an extent that would be in any way unusual in that location."

Whilst the British & Irish Lions and the Qantas Wallabies compete to see who is best at rugby, "The Mane Event" provides the definitive answer to who is best at everything else.
The series follows four die hard Lions fans and an Englishman, a Scot, a Welshman and an Irishman as they travel around Australia taking on local Wallabies fans in a series of somewhat unusual challenges that test their skill, determination and above all, their pride.

Credits:
Advertising Agency: The Hallway Sydney
Production: The Hallway Sydney
Country: Australia
Director: Simon Lee
Director: Alex Weinress
Creative Director/ writer: Simon Lee
Senior Art Director: Dave Lidster
Senior Copywriter: Josh Aitken
DoP: Nino Tamburri
Group Account Director: Vicky Munro
Account Director: Astrid Noble
Agency Producer: Mandy Payne
Editor: Adrian Barac
Actor: Rob Carlton
Production Manager: Tanya Andrews

Sam Rockwell | MOON

I'm constantly altering the order of the entrants in my hypothetical `favourite actor's list'.However, one permanent feature has been the always awesome and versatile Sam Rockwell. Since his debut in the teen-horror Clownhouse, the 40-year-old has gone on to become a one-man gallery of crooks, rogues and oddballs. Critics adore him. Cinephiles applaud him. Yet still he manages to tread comfortably on the line between stardom and obscurity. Touted as `the next big thing’ for over a decade, Rockwell has made a career of playing the anti-hero. He shifts between supporting roles and leading parts as if they were gears in a car and is widely considered one of the finest actors working today. With a name like a character from an Austin Powers movie, Rockwell is the go-to man for directors with controversial or challenging parts. Thus, when Duncan Jones, son of David Bowie, entered into a career as a filmmaker it’s no wonder he wrote his debut feature Moon as a vehicle for Sam Rockwell. As audiences worldwide prepare to see him in the biggest the role of his career, I thought I'd put together this piece to look back at some of the his most memorable performances.

His breakthrough performance was in 1997 as a lovable oddity in Tom DiCillo’s Box of Moonlight. He went on to star in a number indie drama’s and had his first foray in to studio pictures as a child murderer in The Green Mile (below). Despite only having a small amount of screen time, Rockwell left a lasting impression as the charismatic killer.

Charisma was again a major feature in his role as Eric Knox in Charlie’s Angels. One of his most well-known parts, Rockwell was unforgettable as the quirky and deranged super-villain who was just as comfortable moon-walking to Pharaoh Monche as he was shooting missiles from his helicopter. However, it was his leading turn in George Clooney’s directorial debut Confessions of a Dangerous Mind that certified Rockwell as a rising talent. He won the Silver Berlin Bear for best actor at the Berlin International Film Festival for playing game show impresario Chuck Barris, who claimed to have been a CIA hitman.

With a growing reputation as a diverse character actor, Rockwell went on to star in several large supporting roles in films such as Matchstick Men, A Hitchhiker’s Guide to the Galaxy, Snow Angels and The Assassination of Jesse James by the Coward Robert Ford. Perhaps his most controversial role was as a sex-addicted con-man in last year’s Choke which is based on a book by Fight Club author Chuck Palahniuk. As a serious actor it would be difficult to find a juicer part than that of a man who pays for his mothers hospital bills by playing on the sympathies of those who save him from choking to death. On the surface it’s the kind of character that audiences should have loathed but Rockwell threw himself in to the part making him poignant and hilarious. He followed Choke with the Oscar nominated Frost/Nixon where he played passionate political writer James Preston Jr.

Although he has spent much of his career playing second fiddle, in his latest film Rockwell is back at leading-man. In fact, he is the only actor in Moon. He plays astronaut Sam Bell (below) who is wrapping up a three-year stint on the moon where he has been overseeing the mining interests of the Lunar Corporation. With the exception of recorded messages from his family and bosses back on Earth, his only company is the base’s computer Gerty (voiced by Kevin Spacey). That is until he meets a younger, angrier version of himself who claims to be there to fulfil the same three-year contract. Engaging the eye as much as the mind, Moon draws from classic science-fiction films and is propelled by an intense performance from Rockwell. Taking out the best British film award at the Edinburgh film festival earlier this year, it has been hailed as a remarkable debut from Duncan Jones who wrote the film to lure Rockwell in to working with him.

Made on a budget of $5 million and shot in 33 days, Moon has been hailed as an intelligent, intriguing and unique film held together by Rockwell’s performance. Critics have tipped this as the film to finally elevate the American actor to A-List, leading man status. Whether this will actually come to fruition remains to be seen, however Rockwell seems content with his position in modern day cinema. If nothing else the role will be another display of brilliance from the actor and can be added to his repertoire of unusual characters. In the mean time, his next move is away from the indie-circuit and back in to blockbuster mode as he stars alongside Robert Downey Jr, Scarlett Johansson, Gwyneth Paltrow and Mickey Rourke in Iron Man 2.

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Toyota's "The Station Wagon" ad takes us on wild journey of encounters with whales to dancing guru's, created by Saatchi & Saatchi Italy.

- Curiosity leads you to unusual meetings. It inspires you with new questions. It drives you to new discoveries. Come on a fantastic journey with the new Toyota Auris Hybrid Touring Sports.

Credits:
Advertising Agency: Saatchi & Saatchi, Italy
Executive Creative Directors: Jason Romeyko, Agostino Toscana
Creative Directors: Luca Lorenzini, Luca Pannese
Art Director: Luca Pannese
Copywriter: Luca Lorenzini
Head of tv: Raffaella Scarpetti
Producer: Erica Lora Lamia
Director: Steve Ayson
DOP: Glynn Speekaert
Editor: Vilma Conte
Post Production: Xchanges
Music: Sing Sing
Sound: Top Digital