You know that feeling when you go to work and accidentally become a Bonds underwear model? (Don't we all?!) Check out Pat Rafter and the crew in their undies in this sexy new ad. The reluctant 40 year old tennis star and father has one demand before agreeing to appear in his Bonds Flexits underwear, his agent and the entire crew filming the commercial have to be in their boxers too.

This isn't the first time we've seen a crew bare it all for a shoot, the crew of Euro RSCG 360 went down to nada for the French underwear brand Athena, it's worth the view [link]

Credits:
Creative Agency: Banjo Advertising, Australia
Executive Creative Director: Georgia Arnott
Group Creative Head: Dean Hamilton
Senior Art Director: Seamus Higgins
Production Company: Finch
Director: Nick Ball
Executive Producer: Karen Bryson

Use the Wonderbra Decoder to uncover Adriana's secrets, that's right kids QR Codes put to great use thanks to this creative use of Ms. Cernanova's assets. With the app You simply point your smartphone at Wonderbra ads, which include print, outdoor, video, and it lets you see beneath model Adriana Cernanova's clothing to her underwear. Considering the fact she's a professional underwear model, you're going to see sexy underwear. If your a fan of the model, you can see her giant sized WonderBra Ultimate Plunge billboard HERE.

Other than the use of the lovely Adriana there is nothing new here, it's very similar to what clothing retailer "MooseJaw" did last year with their X-Ray App. An augmented reality experience designed to work with the Moosejaw Winter Catalog, see it in action below.

Christy Turlington looks fabulous in new Calvin Klein underwear ads, but not everyone in the ad biz thinks so. Business Insiders Jim Edwards believes the ad is so heavily photoshopped that Christy is unrecognizable (full article below, via) what do you think?

Calvin Klein has begun a new round of advertising for its underwear line, and this ad — like almost all CK advertising — looks fantastic.

But can you guess who the new face of Calvin Klein Underwear is? Here's a clue: She replaced 29-year-old Lara Stone in the role.

In fact that image is Christy Turlington, 44-year-old mother of two, who makes a return to the CK brand 25 years after she first started modeling for the company in 1988.

Unfortunately, the ad is so heavily art directed, Photoshopped and airbrushed that she's barely recognizable.

Don't get us wrong, Turlington remains one of the world's great beauties, even in middle-age. You can see a recent video of her below. But Turlington is famous for her large eyes, sweeping oval features, and her super-straight nose. In this ad, her nose appears to have been largely removed."

A recent interview with Turlington and Harper's Bazaar Executive Editor Laura Brown as they revisit the supermodel's most memorable magazine covers.

Creative Credits:
Advertising Agency: Droga5, New York, USA

Fresh from his sperm-filled music video for Tensnake, director Remy Cayuela has moved his attention from men's undies to ladies' in this rather joyful ad for Hanes. And this time round it's all good clean fun as a bunch of women muck about in their beautifully lit apartments, enjoying their silly time.

The creative is from agency 360i New York and the spot was produced by Ninja.

  Creative Credits:  
Director: Remy Cayuela
Producer: Kimberly Stuckwisch
Executive producer: Danielle Hinde
Executive producer: Jamie Miller
Production sales manager: Daniel Kent
Production company: Ninja
Production supervisor: Randy Donaldson
Assistant production Supervisor: Kristin Guinn
1st AD: Jesse Fleece
2nd AD Mike Hart
DoP. Pat Scola
1st AC: Jake Bianco
2nd AC: Elver Hernandez
DIT: Ed Voccola
Gaffer: Ranjeet Rajan
BB Electric: Jeff Siljenberg
Electric: V Chenoweth
Key grip: Eddie Apodaca
Grip: Andy Murillo
Stylist: Elise Velasco
Stylist assistant: Chris Velasco
Make up/hair: Erika Melody Frank
Manicurist: Destiny Handlee
Production designer: Susie Francis
Lead man: Jared Kowalczyk
Set decorator: Jason Bushey
Set decorator: Justin Gaar
Playback: Jacob Baas
Location manager: Christian Fechser
Editor: Jacquelyne London
Colourist: Guillaume Faure
Agency: 360i new-york
Creative: Michele Jaret
Creation director: Aaron Mosher
Agency producer: Sarah Kapoor
via: LLBonline

The lovely and very sexy Bar Refaeli takes a stroll in a Santa Claus suit through New York City in a new Christmas commercial for underwear maker under.me.
More images of Rafaeli in UnderMe underwear below.

"Twas weeks before Christmas and all through the City
A Supermodel Santa wandered, looking quite pretty.

After a long day of spreading comfort and joy,
She opened a box from her favorite boy.

To her surprise it filled her with glee,
The box was filled with her favorite things from under.me"

The erotic protest

via: Heidi Zak, ThirdLove YouTube Channel
Earlier this month, popular apparel line Calvin Klein put up a new billboard advertisement in Soho, New York City for its Spring 2016 #MyCalvins campaign.

We are asking that Calvin Klein do the right thing and remove this offensive billboard IMMEDIATELY!

The advertisement shows actress Klara Kristin in her Calvins with the text “I seduce in #mycalvins”, directly alongside male rapper Fetty Wap with the text “I make money in #mycalvins”.

The billboard propagates an archaic and offensive gender stereotype that women are nothing more than sexual objects, while men are the breadwinners. Calvin Klein has a vast assortment of content for this campaign, so we find it appalling that the company chose to put these two images side by side in one of the most highly visible intersections in the country.

2011 Dolce&Gabbana Collection

Dolce&Gabbana continues to build Italian traditions into own adv campaigns. The cult fashion brand has presented a new series of prints which pick up a rhythm of the previous photo-sets (so, in last year are created posters with the Madonna in an image of the Sicilian housewife, also hot photos of the men, into styles of ancient Roman demigods). This time for advancement of a collection Spring/Summer 2011 brand has decided to remain within the limits of the traditional concept, having emphasized rough hot Italian emotions.

On prints the macho photo-models: Noah Mills, David Gandy, Adam Senn, Tony Ward, Sam Webb, Travis and Sam Whitman play roles as strict fathers, the Italian peasants and fishermen. Photos are literally impregnated by the hot southern sun, salty water, slightly audible smell of man's sweat and a fresh sea breeze. Men really enjoy heavy physical work...

The Real Italian Machos

For Woman's D&G Collections Spring/Summer are selected graceful Izabel Goulart, Isabeli Fontana, Alessandra Ambrosio, and Maryna Linchuck. While their men work under the destructive sun, beautiful women are doing the house duties with not smaller pride, than the queen manages state affairs. Despite external pride and coldness, they a spirit of passions — if they laugh, all around rejoices together with them but if they cry it is the most bitter tears. The charming ladies dressed into elegant dresses, fine underwear and may break any men's heart.

Photo courtesy H&M

Steve Lubomski, Director of Marketing for H&M North America, said in a statement..."We're thrilled with this campaign and excited to captivate viewers' attention during the Super Bowl, the biggest stage in the world to unveil our ad campaign."

"The underwear is totally my designs, and are things that I like to wear," Beckham told U.K. newspaper The Sun. "I sometimes wear them to go to sleep — they're very cool," he explained. Is it just me or does that quote just sound strange?