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New Hanes Underwear Ad Proves That Silly Can Be Sexy

360i teams up with director Remy Cayuela for some fun-filled frolicking in the new Hanes Underwear Ad that proves silly can be sexy.

Fresh from his sperm-filled music video for Tensnake, director Remy Cayuela has moved his attention from men's undies to ladies' in this rather joyful ad for Hanes. And this time round it's all good clean fun as a bunch of women muck about in their beautifully lit apartments, enjoying their silly time.

The creative is from agency 360i New York and the spot was produced by Ninja.

  Creative Credits:  
Director: Remy Cayuela
Producer: Kimberly Stuckwisch
Executive producer: Danielle Hinde
Executive producer: Jamie Miller
Production sales manager: Daniel Kent
Production company: Ninja
Production supervisor: Randy Donaldson
Assistant production Supervisor: Kristin Guinn
1st AD: Jesse Fleece
2nd AD Mike Hart
DoP. Pat Scola
1st AC: Jake Bianco
2nd AC: Elver Hernandez
DIT: Ed Voccola
Gaffer: Ranjeet Rajan
BB Electric: Jeff Siljenberg
Electric: V Chenoweth
Key grip: Eddie Apodaca
Grip: Andy Murillo
Stylist: Elise Velasco
Stylist assistant: Chris Velasco
Make up/hair: Erika Melody Frank
Manicurist: Destiny Handlee
Production designer: Susie Francis
Lead man: Jared Kowalczyk
Set decorator: Jason Bushey
Set decorator: Justin Gaar
Playback: Jacob Baas
Location manager: Christian Fechser
Editor: Jacquelyne London
Colourist: Guillaume Faure
Agency: 360i new-york
Creative: Michele Jaret
Creation director: Aaron Mosher
Agency producer: Sarah Kapoor
via: LLBonline

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New Hanes Underwear Ad Proves That Silly Can Be Sexy + sexy ads