ShowBusinessMan [Search results for twitter

  • Sony Playstation’s MLB 13 The Show Creates First Twitter Vine Ad Campaign

    Sony Playstation’s MLB 13 The Show Creates First Twitter Vine Ad Campaign

    Sony Playstation’s MLB 13 The Show launches a Twitter/Vine campaign, a first using the new feature. MLB The Show has begun releasing video baseball cards utilizing Vine, which is the first of its kind.

    They surprised a number of individuals on Twitter with their own custom created baseball card, which features a game version of themselves sporting their favorite team. The list included a wide range of gaming and baseball influencers as well as huge advocates of MLB The Show.

    The creation of these intricate cards included an artist who designed the player, based off the likeness of their Twitter profile picture, and a gamer who played his way to their favorite Major League team.

    Vine’s amazing ability to pair sharable six-second video clips with in-game audio is a natural way for the baseball community on Twitter to get excited for Opening Day next week!

    Credits:
    Creative Agency: BLITZ.

  • Super Bowl Ad Watch: Budweiser Tweets For The First Time — Name The New Clydesdale Foal

    Super Bowl Ad Watch: Budweiser Tweets For The First Time — Name The New Clydesdale Foal

    Budweiser has launched its first-ever Twitter account – www.twitter.com/budweiser. The account went live last night.

    The iconic brand marked the occasion with another "first" involving the Budweiser Clydesdales – tweeting the first photo of a member of the elite "Budweiser Clydesdales Class of 2013," a beautiful 150-pound baby born the morning of Jan. 16. It was the brand's first-ever Tweet.

    Using #clydesdales, Budweiser also is asking Twitter followers of @Budweiser and Facebook friends to help name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during Super Bowl XLVII.

    "This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed," said Jeff Knapper, general manager of Clydesdale operations. "A star was truly born on Jan. 16."
    More than 30 baby Clydesdales are expected to be born this year at the 300-acre Warm Springs Ranch, the state-of-the-art breeding facility for the Budweiser Clydesdales in Boonville, Mo.

    On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales will appear in a new 60-second spot, "Brotherhood," which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, "Brotherhood" will take the Clydesdales advertising into new territory by providing a new level of access to their early years.

    This is the Clydesdale's 23rd Super Bowl spot since first appearing in a big game spot in 1986.

    In addition to the baby foal born this month that will appear in the spot, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses.
    Budweiser's Twitter channel debuts after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 and older.

    2013 A MILESTONE YEAR
    The Clydesdales celebrate a major milestone in 2013 – the 80th anniversary of their association with Anheuser-Busch. The Budweiser Clydesdales have been an integral part of Anheuser-Busch's heritage since April 7, 1933, and their strength and majesty symbolize Budweiser quality as well as integrity, achievement, success, perfection and team spirit. They were formally introduced to celebrate the repeal of Prohibition for beer.
    "The symbol has become synonymous with Budweiser — the quality that goes into the beer, as well as the time, energy and passion we put into taking care of the horses," Knapper said.

    How is the baby Clydesdale featured in the commercial doing? Both mother, 7-year-old Darla, and baby are doing well, reports John Soto, supervisor of the breeding operations at Warm Springs Ranch in mid-Missouri.
    "We have had two foals born so far this year and they're both doing very well," Soto said.

    "We take great pride in each and every one of our horses, and Warm Springs Ranch is a great home," Knapper said. "The Budweiser Clydesdales are the envy of the equine world. We treat them like royalty, and they are among the best-cared-for animals in the world."

    Anheuser-Busch has about 200 Clydesdales in its herd, with about half of them at Warm Springs Ranch in Cooper County.

    via: PR Newswire

  • Funny Banned iPhone 5 Spoof Commercial

    Funny Banned iPhone 5 Spoof Commercial

    We are going to have some fun with this new iPhone 5, here is another ad, actually it's the "Banned iPhone 5 Promo Spoof.

    In other Apple related news: Apple has filed yet another lawsuit this morning; they sued themselves for copying iPhone 4 to iPhone 5.

    Starring:
    John Elerick — Jonny Five http://twitter.com/johnelerick
    Will Stephens — Greg Joswack http://twitter.com/UUJS
    Travon Free — Darnell Johnson http://twitter.com/Travon
    Roger Roth — Rob Mansfeld http://twitter.com/rabberjabber

  • Samsung Super Bowl Ad with Seth Rogen and Paul Rudd | El Plato Supreme

    Samsung Super Bowl Ad with Seth Rogen and Paul Rudd | El Plato Supreme

    Seth Rogen and Paul Rudd are called in to pitch their ideas for Samsung's Super Bowl XLVII ad for The Next Big Thing. The pair run into some issues with using the words: Super and Bowl and settle on "El Plato Supreme" and hashtags.

    Credits:
    Creative Ad Agency: 72andSunny

    For our fellow Canadian Super Bowl Fans, we will have some exclusive content available to Canadian fans prior to the Big Game.
    Let the game begin! As the official HDTV sponsor of the NFL and Super Bowl XLVII, Samsung Canada has something special for those eagerly anticipating The Next Big Thing in Super Bowl ads. Today, Samsung Canada has released a 60-second teaser ad, entitled "El Plato Supreme", on Samsung social channels as a lead up to the 2-minute ad for the big game on February 3, 2013.
    For the second year running, Canadian-based fans will be able to share in the excitement of the Super Bowl ad north of the boarder, with the full 2-minute ad "The Big Pitch," and an extended cut version with never-been-seen footage set to be released later this week. Consumers will have the opportunity to weigh in on their favorite moments using the hashtag #TheNextBigThing. This spot is in addition to two 15 second spots featuring Samsung SMART TV technology in the 2nd and 3rd quarter of the game.
    Additional unreleased content, including an exclusive teaser, will be posted later in the week via Samsung social media channels in North America. The full 2-minute ad will be released on game day followed by an extended cut version with never-been-seen footage through Samsung Canada social media channel links: www.facebook.com/SamsungCanada www.youtube.com/SamsungCanada www.twitter.com/SamsungCanada

    The Super Bowl is a global spectacle that millions of people crowd in front of their televisions for every year and with an estimated 7.3 million Canadian viewers taking in last year's Big Game, it's inevitable that social commentary takes place off the field. During the 2012 Super Bowl, a record 15 million tweets were tracked over the course of the game, with over 12 thousand per second. To ensure Canadians don't miss a minute, Samsung's SMART TVs feature on-screen connectivity to Twitter and Facebook applications via Social TV, allowing audiences to keep up with the action digitally and socially.

    In 2012, Samsung Electronics aired its first Super Bowl ad launching a new category of smartphones with the Galaxy Note. The ad, which was developed by 72 and Sunny, and LA-based agency won the Twitter Ad Scrimmage that included 30 brands and 42 spots. The Galaxy Note went on to sell 10 million devices globally in 9 months followed by the Note II which sold 5 million devices globally in 2 months.

  • Volvo XC60 — Twitter Ad Campaign "FollowedByVolvo"

    Volvo XC60 — Twitter Ad Campaign "FollowedByVolvo"

    A Twitter ad campaign, developed by BBDO Belgium, to invite people to discover the new Volvo-model XC60 which is characterized with a revolutionary braking system.

    View the case study video of how Volvo invited tweeps to discover the new XC60, see how @FollowedByVolvo was able to get some of the most influential Belgium Twitter's to follow them.

    Credits:
    Client: Volvo Cars BeLux
    Sebastien De Valck: Creative Director
    Frédéric Zouag: Art Director
    Nicolas Gaspart: Copywriter
    Wouter Has: Digital Project Leader
    Tom Verdeyen: Account Manager
    Inge Wertelaers: Account Executive
    Bart Muskala: Head of Digital
    Jelle Willaert: Social Writer & Publisher
    Ellen Pottoms: Social Writer & Publisher

  • Episode 1 of The @&!% Girls Say

    Episode 1 of The @&!% Girls Say

    Having grown up around women, Kyle Humphrey and Graydon Sheppard have a keen ear for the things that only girls say. One day, after throwing around a few of these phrases, the pair decided to start a Twitter account documenting them.
    The tweets come from the girls in their life and on the street, overheard on the subway or at the mall. When the twitter account started gaining a loyal following of girls and the guys that admire them, it seemed only natural to turn the tweets into short videos.

    Juliette Lewis was an early supporter of the site and often Tweeted and retweeted the feed, and since she is in Toronto shooting a television series, it seemed like a perfect opportunity to approach her to be a part of it, and the pair were thrilled when she agreed to come out for the videos. In the coming weeks you can expect to see more episodes and more Juliette Lewis. @shitgirlssay has been live since April 2011 and has more than 50,000 followers to date. http://twitter.com/shitgirlssay

    Credits:
    Director: Graydon Sheppard
    Producer: Nick Sorbara
    Executive Producer: Jacinte Faria at Hard Citizen
    Cast: Juliette Lewis, Graydon Sheppard
    Director of Photography: Jonathon Cliff
    Assistant Director: Aleysa Young
    Assistant Camera: Jonathan Staav
    Sound Recordists: Scott Tremblay, Jeff Scheven
    Music: "And The Bells They Rang" by Find The Others

  • Ashton Kutcher and His 12 Million Twitter Followers Wake Up A Forest for Nikon D3200 Ad

    Ashton Kutcher and His 12 Million Twitter Followers Wake Up A Forest for Nikon D3200 Ad

    Ashton Kutcher, the face of the new ad for the Nikon D3200 camera, entitled "Tree" seems have brought along all of his Twitter followers for a relaxing day of nature shots in a picturesque serene forest.

    Credits:
    Ad Agency: McCann Worldgroup, New York
    Chief Creative Officers: Sean Bryan and Tom Murphy
    Copywriter: Larry Platt
    Art director: Tom Sullivan
    Creative director/copywriter: Alon Seifert
    Art director: Tracey Smith
    Executive producer: Kathy Love
    Producer: Alexis Mead

  • Roxy Goes Social with Global User-Generated “Dare Yourself” Campaign

     Roxy Goes Social with Global User-Generated “Dare Yourself” Campaign

    Roxy, the world’s leading women’s lifestyle company, partnered with Digital Brand Architects and ClickFire Media to ask girls around the world: are you living life to the fullest? To extend this question to Roxy’s worldwide fan base, the boutique agency and digital design studio combined their expertise to create “Dare Yourself,” a social media campaign that challenged women to push their limits and empower themselves.

    The “Dare Yourself” initiative challenged customers and fans of the Roxy brand to measure their exciting lifestyles against other women across a range of social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube. Contestants participated by submitting a 150-word response along with three photos or a one-minute video demonstrating how they “Dare Themselves” every day. By entering, five women between the ages of 18-28 got a chance to win a trip of a lifetime. Additionally, contestants continue to interact with the brand via the #ROXYDARES Photo Challenge, an Instagram based gallery that invites women to submit photos of themselves completing weekly challenges.

    To all the ROXY girls who Dare Themselves. This is for YOU!

    The global campaign, which went live simultaneously in over 40 countries and 11 different languages, received 2,500 entries and collected some 245,887 “Likes” on Facebook, bringing the total to more than 2,879,000 to date. On Twitter, the #DAREYOURSELF hashtag earned an impressive 1.6M impressions while over 6,357 users shared their submissions via the #ROXYDARES Photo Challenge on Instagram, generating over 686,000 impressions.

    As part of a growing trend of user-generated campaigns, “Dare Yourself” succeeded largely through the collaboration between DBA, ClickFire Media and the Roxy brand, which generated an online strategy that engaged fans with a positive message. Digital Brand Architects collaborated closely with Roxy on the aggressive influencer outreach effort, brokering partnerships with targeted media and bloggers – including Wavelength Surf Magazine, The Contrast Magazine, among many others – to secure exposure and engagement for the campaign among targeted audiences. This strategic prowess is matched only by the campaign’s technical underpinnings. ClickFire Media’s team of technologists and developers constructed a multi-lingual Facebook experience that coordinates user uploads, submissions, and voting through a custom-made content-management system. The Facebook experience also featured a dynamic photo gallery that pulls from the ever-growing collection of #ROXYDARES-tagged photos on Instagram, and an interactive map that used Google API to track submissions from Roxy girls across the world.

    The new campaign is a logical follow-up to Roxy’s wildly successful 2012 ‘Let the Sea Set You Free’ campaign. “‘Let The Sea Set You Free’ campaign proved Roxy’s fans are not only fun-loving, adventurous, and epitomizing everything the brand stands for, but were also eager to engage and share their own content with the Roxy community,” explained Digital Brand Architect’s Annabelle Smith.

    Credits:
    Client: Roxy
    Campaign: “Dare Yourself”

    Social Media Agency: Digital Brand Architects
    Digital Design/Development: ClickFire Media

    via: Trust Collective

  • BlackBerry 10 Launch: BlackBerry Z10 Hub In Action Promo Spot

    BlackBerry 10 Launch: BlackBerry Z10 Hub In Action Promo Spot

    With the new BlackBerry® it's even easier to stay close to what's important to you. Peek into the BlackBerry Hub from any app or screen with a swipe to effortlessly flow in and out of your messages and conversations.

    Notifications such as wall posts, friend requests, Twitter mentions, new followers, and connection requests are integrated and organized in the BlackBerry Hub. With BlackBerry, you have total control. Choose to reply, or let the screen snap back if your messages can wait. You can even respond or post to LinkedIn®, Twitter®, foursquare, BBM™ and Facebook®, without leaving BlackBerry Hub. Only on the new BlackBerry® Z10, powered by BlackBerry 10. Keep moving.

  • Some Cool Looking Social Media Sneakers Keds®

    Ready to get yourself a pair of sneakers touting your favorite social media logo? Graphic designer Lumen Bigott creates a line of sneakers (Keds Social Media Shoes)) with the colors and logo for FaceBook, Twitter, Google Buzz, Flickr, YouTube, and even WikiPedia.

    Open publication — Free publishing — More twitter

  • Surrender Your Say On Twitter For One Day In Support Of Tourette Syndrome Foundation of Canada

    Surrender Your Say On Twitter For One Day In Support Of Tourette Syndrome Foundation of Canada

    The Tourette Syndrome Foundation of Canada (TSFC) presents Surrender Your Say. Starting June 19th 2013, experience Tourette Syndrome on Twitter.

    Help make Tourette Syndrome understood by everyone. For 24 hours, show your support by giving up control of your Tweets, and experiencing what it’s like to have Tourette Syndrome. Surrender Your Say and take part www.surrenderyoursay.com

    Credits:
    Client: TSFC (Tourrette Syndrome Foundation of Canada)
    Creative Ad Agency: Saatchi & Saatchi, Toronto
    Development from The Development Factory

  • Greatest Unplanned Reality Seat Belt PSA Ad We've Seen

    Greatest Unplanned Reality Seat Belt PSA Ad We've Seen

    Komen Eten is the Flemish version of Come Dine With Me, a format that is broadcast throughout the world. Everyone knows that at the end of the evening contestants give points in the back of the car that drives them home. This particular situation was used to create a surprising online commercial for the BIVV, the Belgian Institute for Road Safety. Ad agency, Proximity launched the movie with the title “The first zero in Komen Eten” and had it posted on the YouTube channel of Vier, the network that broadcasts the program. This way the surprise was complete for unsuspecting viewers. Now discover it for yourself.

    He gave the restaurant a 7 and we give him a 0 for safety.

    All the national media, online and offline, picked up the movie immediately. Facebook and Twitter joined in. Even the federal police tweeted the video. Two days after the launch it was still the top video on Twitter and YouTube.

    Credits:
    Advertised brand: Online
    Advert title(s): The first zero in Komen Eten
    Advertiser: BIVV
    Advertising Agency: Proximity BBDO Belgium
    Creative Director: Chris Goossens
    Art Director: Thierry Wiebking
    Copywriter: Bart Van Goethem, Robbie Cap
    Managing Director Client Service: Isabel Peeters
    Marketing Manager: Jochen Lysebettens
    Online editor: Robbie Bardijn
    BIVV contact: Tom Dedecker

  • Budweiser's Baby Clydesdale — Famous Foul Has A Name

    Budweiser's Baby Clydesdale — Famous Foul Has A Name

    Jeff Knapper, general manager of Budweiser Clydesdale operations, shows the baby foal the USA Today headline announcing that "Brotherhood" won the Super Bowl XLVII Ad Meter competition. Fans submitted more than 60,000 ideas via social media for naming the now-21-day-old Clydesdale, who Budweiser announced will be called "Hope." (image via: PRNewsFoto/Anheuser-Busch)

    Hope just 21 days old, weighs 200 pounds and starred in an award-winning Super Bowl XLVII commercial for Budweiser seen by more than 108 million people during the broadcast and millions more online.

    Last week Budweiser asked its Facebook fans and Twitter followers to send along naming suggestions. The iconic brand was awash in ideas – more than 60,000 tweets, Facebook comments, calls and direct messages. "Hope" was one of the more popular female names generated through the social media crowd-sourcing.
    "We were overwhelmed with the response we got," said Lori Shambro, brand director for Budweiser. "Budweiser fans suggested a lot of great names, and it was a tough decision, but we landed on Hope as the perfect name for this friendly, slightly feisty and just perfect Budweiser Clydesdale mare. Many of our fans wanted a name to reflect their optimism and spirit, which the name Hope encapsulates beautifully."
    Other popular names submitted included Landslide (after the Fleetwood Mac song in the commercial), Buddy, Star, Raven, Spirit and Stevie.
    On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales appeared in a new 60-second spot, "Brotherhood," which chronicled the bond a Clydesdale foal shares with his trainer. Brotherhood ranked No. 1 on USA Today's Ad Meter, which was based on fan voting on the USA Today website via Facebook and Twitter.
    Budweiser also has just released an extended version of "Brotherhood," with a running time of just under two minutes, see it below.

    The commercial is the work of creative advertising agency Anomaly, USA. As powerful as the spot is, it doesn't make me want a Bud, it does however make me want a horse!

  • Johannesburg Zoo’s Tweeting Honey Badger A World First

    Johannesburg Zoo’s Tweeting Honey Badger A World First

    Looking for an ingenious way to build their online presence, the Johannesburg Zoo has decided to hand over all their Social Media management to ‘someone’ who knows the zoo inside out. BG the Badger! The Johannesburg Zoo’s much-loved resident honey badger and the official JHB Zoo mascot.
    How is this even possible? Well, it’s largely due to BG’s new high-tech animal enclosure, cleverly devised by award-winning digital agency Hellocomputer, of the Draftfcb group. Creatives on the job include Candice Hellens (copywriter), Eras Gous (art-director) Moira-Gene Sephton Gous (art-director) and Rory MacRobert (copywriter), and the technology was implemented by tech wizard Tom van den Bon (at BinarySpace) along with Johan Pieterse, Nathan O' Gates and Ben Fourie of Hellocomputer.
    Selected because of his cheeky-yet-lovable personality, love of people and his very active nature, BG began tweeting on June 14 this year. You can follow him at @zootweetslive.
    The Technology: BG’s high-tech badger enclosure is rigged with wireless infrared motion sensors, which are divided into six zones. The animal-friendly sensors talk to a server that holds a database of hundreds of pre-written BG tweets. As BG moves from zone to zone, the motion sensors pick up on his location and automatically trigger tweets from his Twitter account, in real-time. The built-from-scratch coding ensures that all the tweets are relevant to what BG is doing at that moment e.g. if BG is at the front section of his enclosure he will trigger people-related tweets, when he is near the sides he will trigger neighbour-related tweets and so on.
    “The techno-wizards from Hellocomputer are thrilled by the project and the team at the JHB Zoo are amped to have turned BG into – in record time – what they believe is the world’s first LIVE tweeting zoo ‘spokesanimal’”, said Kerry Friend, executive creative director of Hellocomputer.
    “The Joburg Zoo does a wonderful job connecting with animal fans using many different traditional media, but it has steered away from the digital realm until now. Having acknowledged the many benefits of engaging with its target base using social media, it wanted an especially appealing way of doing so.”
    “Hellocomputer’s logic was that, since the thing that people really love about the Zoo is its animals, it makes sense for an animal to be their spokesperson”.
    “The job has fallen on BG’s shoulders right now but there are plenty of interesting candidates, ones who are on the extinction list and who could become ‘spokesanimals’ for their species as well. Who knows what the future will bring,” she said.
    “Critical to the zoo’s acceptance of the concept and the system is BG’s safety”, said Johannesburg Zoo’s Brand & Communications Manager, Letta Madlala.
    “While we were immediately enchanted by Hellocomputer’s innovative proposal to turn one of our most social animals into a social media spokesperson, we stressed that we could not put BG at risk at all”.
    “The system designed by Hellocomputer utilises wireless sensors, so there’s nothing for BG to chew on, choke on or entangle himself in. They are also small and unobtrusive, and have been attached at the highest points of the enclosure, while the base station and its solar power source, which are more difficult to ruggedise, have been placed outside the enclosure.
    “The sensors are also enclosed in hard-to-penetrate Perspex so, if BG does manage to get his claws on one – and let’s face it, honey badgers are resourceful and very strong creatures – he will not be able to penetrate it in the short term and it can be retrieved by zoo staff”.
    “While several of BG’s tweets will address his daily activities – such as his walks around the zoo (which he adorably takes on a lead), his mealtimes and playtimes, comments on his human visitors and animal neighbours and badger philosophies–he will obviously also be able to promote special events at the zoo and, when relevant, comment on current events”.

    “We are thrilled with the results and look forward to many of our supporters and the public engaging with BG on a regular basis,” she said. “He’s a very friendly badger, we’re sure he’ll be very popular on twitter.”
    While Hellocomputer has written several rules to govern BG’s tweets limiting the number of tweets a day and an hour or the number of tweets triggered from one station, its server will log BG’s exact movements as they trigger the sensors.
    Additionally, all this valuable data will be retained and made available to the zoo should it have a need to research or contribute to research being done on badger habit studies and/or studies on animals in captivity.
    “Not only does this system provide the Joburg Zoo with an exciting and totally apt way of communicating with its target audiences through social media, it has the potential to contribute to mankind’s understanding of animal behaviour and — by extrapolation — animal well-being in the future. We couldn’t be prouder,” concluded Kerry Friend.

  • Saatchi & Saatchi and CoorDown Turn Up The Voices of People With Down Syndrome

    Saatchi & Saatchi and CoorDown Turn Up The Voices of People With Down Syndrome

    Today, 21 March is World Down Syndrome Day and the new project launched by Saatchi & Saatchi and CoorDown 10 days ago entitled #DammiPiùVoce (Turn up my voice), has been a huge success with 40 celebrities answering the call and donating their voice.

    As of this morning 40 celebrity videos have been donated. Amongst them Sharon Stone, Jose Mourinho, and numerous Italian Stars Including Chef Carlo Cracco, Singer Jovanotti, who also created a special song for Spartaco, Actress Asia Argento and Football players Francesco Totti and Antonio Cassano.

    You can follow the campaign on twitter.com/coordown and facebook.com/coordown. #DammiPiùVoce is the official hashtag on Twitter.

    “This year — says Sergio Silvestre, the National Coordinator of CoorDown — we have dedicated our energy to the main goal: defending and promoting the rights of people with Down Syndrome, who are too often overcome by prejudices and the lack of application of existing laws, especially those concerning inclusion in the job market. We are not asking for more rights for our guys, just the same opportunities as everyone else. We are proud to collaborate with Saatchi & Saatchi again on this occasion after the success of the last campaign which has succeeded in communicating, with courage and brilliant ideas, the need to turn up the voice of people with Down Syndrome. This is the most important theme of the World Day of Down Syndrome 2013.”

    "We are very pleased to work again with CoorDown — said Giuseppe Caiazza, CEO of Saatchi & Saatchi in Italy and Head of Automotive Business for Saatchi & Saatchi EMEA. Following the success of last year's campaign, we decided to do something unique together, and just as we did last year, we feel enriched professionally, but also personally."

    Agostino Toscana, Executive Creative Director of Saatchi & Saatchi Italy, said: "After having “ecologically recycled” the TV commercials and print ads last year, making it a major integration campaign, this year we decided to get the most out of another "old trick" of making advertising: the use of a celebrity. The fact that the entire campaign is developed on a digital platform, live and fully transparent, is another piece of this project that we are carrying on together with our CoorDown friends. In 2012 the companies donated their commercials for Integration Day, in 2013 celebrities donated their voice. Both times in a way never seen before."

    After the results of the “Integration Day” campaign, which won 7 Gold Lions and one Bronze Lion at the 2012 Cannes International Festival of Creativity, Saatchi & Saatchi and CoorDown Onlus worked together again to safeguard the rights of people with Down syndrome.

    In Italy, due to prejudice, the basic rights of people with Down syndrome are still too often denied. Rights like proper academic support, rehabilitation treatments, the opportunity to do beneficial work or even just the possibility to have fun like their peers.

    With more funds available it would be possible to defend their rights through protective measures, projects that stimulate their engagement and autonomy, and through better information activities. That’s the reason behind the launch of the #DammiPiùVoce (Turn up my voice) campaign.

    On www.coordown.it, 50 people with Down syndrome asked 50 celebrities for a particular donation. Not money: they asked for a video. A video in which those celebrities ask the public to support the rights of people with Down Syndrome through a donation, thus amplifying their voices. A video that, if shared by the celebrities on their social networks, would have more chance of being listened to.

  • PBS KIDS GO's Design Squad Nation Inspiring Community of Creative Kids

    PBS KIDS GO's Design Squad Nation Inspiring Community of Creative Kids

    WGBH's Emmy® Award-winning Design Squad Nation is introducing a revamped website to inspire the next generation of engineers. The online community is fueling kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you. Full press release below.

    PBS KIDS' Design Squad Nation® Introduces Revamped Site To Inspire Community of Creative Kids
    -- Emmy® Award-winning Team behind Design Squad Launches Extensive Updates and New Features to Inspire Next Generation of Engineers --
    (Boston, MA, Tuesday, October 2, 2012) — WGBH announced the official launch of the revamped Design Squad Nation®, an online community that provides kids with a forum to express their adventurous, do-it-yourself spirit and share their creative ideas with other like-minded kids. Hot on the heels of a renewed DIY movement, the PBS KIDS Design Squad Nation website is the latest iteration of a franchise that includes a four-season run of the Emmy® and Peabody Award-winning TV shows Design Squad and Design Squad Nation. Design Squad Nation can be found at http://pbskids.org/designsquad/.

    Why it's important

    By nature, every young kid is a budding engineer: building contraptions with glue and Popsicle sticks or sketching an idea for an automatic pet feeder. But as kids get older, they have fewer moments in their daily lives where they can develop those critical thinking skills. Design Squad Nation fuels kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you.

    How it works

    Kids can join Design Squad Nation for free; earn points by contributing ideas, sketches, and photos of the projects they dream up; and keep track of all the things they have made in their own profile pages. As users contribute more to the site, they earn more points and move up in rank from "Newbie" to "Phenom." The goal is to frame the design process as a game, encouraging a virtuous cycle that gets kids to continue sharing their own ideas while cheering on others to do the same.

    Kids ask great questions that deserve great answers! On Design Squad Nation, engineer-hosts Nate Ball and Deysi Melgar respond to questions in a series of short videos posted online. One week, Nate will add his own ideas to kids' sketches of waterpark rides. The next, Deysi will share what's so amazing about NASA's Curiosity Mars rover. As mentors and guides, Nate and Deysi show kids how engineers see things through a creative lens, inspiring kids to do the same.

    Video made for the YouTube Generation

    Into fashion? We've got a video about how engineering connects to it. How about cooking, sports, camping, or dancing? We've got those, too, and we're rolling out more videos all the time-from cool stunts to how-tos. We know that kids have many interests, and that their favorites shift from one thing to the next. No matter what they are into, Design Squad Nation has a video, project, or inspiring example of how engineering can further their interests.

    The team behind the site

    A passionate team of educators, Emmy® Award-winning producers, and website engineers at WGBH created Design Squad (the TV show) and Design Squad Nation. And that team is constantly looking for new ways to share the power of engineering and inspire kids to dream big. Their efforts are garnering wide acclaim. Design Squad Nation just earned a 2012 Emmy Award in the category of New Approaches-Daytime Children's.

    "More than a website, Design Squad Nation is a growing community built around the belief that through creative problem-solving and engineering, any kid can make a difference," says executive producer Marisa Wolsky. "We currently are hard at work to make this community bigger and stronger, inspiring a new generation of engineers to dream big and change the world."

    Design Squad Nation invites the next generation of great thinkers to get involved at pbskids.org/designsquadnation. Viewers also can follow Design Squad Nation on Facebook and on Twitter.

  • This Is Why The ALS Bucket Challenge Is So Important

    This Is Why The ALS Bucket Challenge Is So Important

    For all the negative feedback the ALC Bucket Challenge is starting to receive maybe this one will make you think twice. BE SURE TO WATCH THE ENTIRE VIDEO.

    Via: Anthony Carbajal's YouTube page:
    My family's donation page: http://www.youcaring.com/AnthonysArmy
    Donate for research at ALS TDI: www.ALS.net
    Let's make a difference together! Please share, like, favorite & subscribe!
    Footage of my mother and I was filmed by the Amazing Avni Nijhawan, original footage taken directly from this awesome few minute film: http://vimeo.com/88504479
    Find me on twitter and instagram at: carbajalphoto
    #ALSicebucketchallenge is to raise awareness for ALS / MND / Lou Gehrig's Disease.
    My personal website: anthonycarbajal.com/2014/05/i-have-als/

  • "cärpe-díem mañana -The Hilfigers" | Tommy Hilfiger Multi-Media Ad Campaign

    "cärpe-díem mañana -The Hilfigers" | Tommy Hilfiger Multi-Media Ad Campaign

    The Tommy Hilfiger Group, which is wholly owned by PVH Corp. (NYSE: PVH), announces its Fall 2013 global advertising campaign, cärpe-díem mañana, featuring The Hilfigers – the beloved all-American family at the heart of the brand’s marketing strategy. The new campaign finds Chloe setting off for college, and when one of the The Hilfigers’ youngest moves on campus to start her first year, the whole group of eclectic characters tags along to help her settle in. The campus is teeming with new faces as several new characters join the family shenanigans.

    Now in its seventh season, The Hilfigers campaign remains the ultimate personification of the preppy heritage and irreverent spirit of the Tommy Hilfiger brand. The campaign is photographed by Craig McDean, styled by Karl Templer and creatively directed by Trey Laird of Laird + Partners.

    “Collegiate traditions and the preppy, Ivy League look were some of my earliest design inspirations and the starting point for our signature style,” said Tommy Hilfiger. “It was exciting to shoot this campaign at a location that embodies our brand heritage. There’s no better setting to highlight the collegiate prep inspirations, British sartorial influences and rich Anglo fabrics of the Fall 2013 runway collections.”

    For Fall 2013, a select group of bloggers were invited to the campaign shoot where they were given behind the scenes access to the collection and Fall 2013 shoot. The bloggers were styled in looks from the collection before they were photographed alongside The Hilfigers, integrating these bloggers into the campaign experience and allowing them to develop exclusive content for their websites and social media channels. The bloggers announced the campaign to their global audiences just days before the images broke in September books.

    Adding a new layer to the seasonal campaign, Lisa Birnbach, author of the The Official Preppy Handbook, created spirited, individualized head-to-toe descriptions for each character’s unique style that play on brand’s preppy-with-a-twist heritage. The quintessential cast of college characters includes the “Natty Professor,” the “A-Student,” the “Bookworm,” the “Ice Queen,” the “Après Dude,” the “Professional Student,” the “Social Chair,” the “Field Tripper,” the “Alum Prez,” the “Teacher’s Pet” and the “All American.” The head-to-toe images, accompanied by Lisa’s playful depictions, will be included in multi-page inserts in select September books, outdoor advertising and on tommy.com.

    “Lisa Birnbach is a true prep connoisseur and the perfect person to characterize The Hilfigers’ unique prep style,” said Tommy Hilfiger. “I’ve loved working with Lisa throughout the years and we are excited to have her prep expertise included in this campaign season.”

    “The Hilfigers continue to personify the global creative vision for the brand,” said Avery Baker, Chief Marketing Officer for The Tommy Hilfiger Group. “This season we’re incorporating new content elements that celebrate the brand’s history of infusing an unexpected twist to preppy tradition. Lisa Birnbach’s playful depictions of the family’s iconic prep style add further emphasis to the youthful irreverence that has long been at the heart of the Tommy Hilfiger brand, while our global blogger partnerships celebrate the increasingly international outlook of preppy style in a way only Tommy Hilfiger has achieved. The Hilfigers campaign resonates globally with our consumers now more than ever and we are excited to continue bringing fans of the brand engaging, shoppable content each season.”

    Photographed in a preppy, collegiate setting with hair by Eugene Souleiman, and makeup by Mark Carrasquillo, the campaign features a similar cast of eclectic characters from past campaigns: Jacquelyn Jablonski, Bernard Fouquet, Chloe Blackshire, Arthur Kulkov, Julia Hafstrom, Lea Sorensen, Toni Garrn, Thomas Gledhill, Kim D, Sacha M'Baye, Tidiou M'Baye, Viggo Jonasson, Jourdan Dunn, Tian Yi and two Basset Hounds named Morgan IV and V. New additions to the family this season include Sasha Luss, Cora Emmanuel, Katya Riabinkina, Benjamin Eidem, RJ King and Marlon Teixeira.

    “The heart of The Hilfigers campaigns is all about storytelling, and this season we really tried to take it to the next level,” said Trey Laird, Laird + Partners Chief Executive and Creative Officer. “With Chloe headed off to college, the whole clan descended on campus en masse! The university setting provided the ideal backdrop for not only that perfect fall collegiate feeling, but also new characters to bring it all to life.”

    Cärpe-díem mañana will break worldwide Fall 2013 as a multi-media program with an online, print, outdoor and social media presence. The advertising campaign will break in September 2013 issues starting July 23 with full print ads running globally in key fashion publications such as Vanity Fair, Vogue, InStyle, ELLE, Glamour, GQ, Men’s Health and Esquire; multi-page inserts will be featured in select issues. New York City; key European cities such as London, Paris and Milan; and top districts in Hong Kong will have outdoor campaigns. Tommy.com and the brand’s Facebook, Twitter, Instagram and YouTube channels will feature the campaign images and video. For European consumers, a new feature on tommy.com will allow fans of the brand to seamlessly shop and discover the iconic Tommy Hilfiger products, collaborations and new collections.

  • Digger + Spork — Will Kitty Play With It? — Friskies Web Campaign

    Digger + Spork — Will Kitty Play With It? — Friskies Web Campaign

    Can't get enough crazy cat videos? Friskies has a purrrfect new web series for you (pardon the pun). From crumbled paper to bottle caps, cats find the most unusual things entertaining — leaving you to wonder, "what won't this cat play with?" Friskies new game show, "Will Kitty Play With It?" will answer this very question!

    Friskies releases new episodes of “Will Kitty Play With It?” during February on the Friskies Facebook page. Each episode of the game show focuses on one specific item, hidden under a cardboard box, to be revealed to a curious cat. Once the box has been lifted, suspense builds as the item is revealed and described in detail before the big question, and moment of truth: “Will Kitty Play With It?”

    Fans also have opportunities to request their very own home versions of the game – complete with cardboard reveal box, string and a few items to get started. Friskies wants to see the fun cats and owners create. Fans are encouraged to film the fun and post their home videos on the Friskies Facebook page to see if cats everywhere play with the same items as the cats on the game show – or not. Fans can tag their videos and comments with #willkittyplay and upload to Twitter @Friskies, or Friskies Facebook.

  • Live Mas Fina Corona — Canada: 60 TV Version

    Live Mas Fina Corona — Canada: 60 TV Version

    After 25 successful years in Canada, Corona Extra is proud to launch their new brand campaign encouraging consumers to step outside of their comfort zone, lead an extraordinary life and ‘Live Mas Fina’.

    Created by Toronto based agency of record Zulu Alpha Kilo, the new positioning reaches out to attract new Corona drinkers with a rallying cry of Live Mas Fina (Live the Finer Life). The new tagline is inspired by the heritage and message emblazoned on the beer’s iconic ceramic label since 1925, La Cerveza Mas Fina.

    “The campaign is a challenge to live life on your own terms and never accept ordinary.” says Drew Munro, President & CEO at Modelo Molson Imports L.P, “Corona Extra is no ordinary beer, it is the original Cerveza with the unique lime ritual, sold in over 180 countries around the world — it’s time for everyone to get out there and experience it.”

    “You can live on the sidelines, be beige, boring and never take any risks. Or you can choose to Live Mas Fina and live in an extraordinary way,” explains Zak Mroueh, Chief Creative Officer and President at Zulu Alpha Kilo. “You can choose to be interesting, inspired and follow your own path, not someone else’s.”

    The campaign launched online last week with a 60-second commercial that was previewed to the brands Facebook community, asking consumers to reflect on how they’ve been living. Phase 1 of the brand’s new website went live simultaneously at www.LiveMasFina.com along with Twitter #LiveMasFina and YouTube channels. National broadcast support began on Monday, March 18th.

    Credits:
    Spot Title: Live Mas Fina
    Client: Modelo Molson Imports L.P.
    Clients: Drew Munroe, Stewart Priddle, Lindsay Wilson
    Product: Corona Extra
    Agency: Zulu Alpha Kilo
    Creative Director: Zak Mroueh
    Creative Director: Shane Ogilvie
    Art Director: Mooren Bofill
    Writer: Erin Beaupre
    Agency Producer: Melanie Lambertsen
    Group Account Director: Kate Torrance
    Account Director: Dic Dickerson
    Strategic Planner: Shari Walczak
    Production Company: Boxer Films / Frank Content
    Director: Jonathan Hyde
    Executive Producers: Beth George, Danielle Kappy
    Line Producer: Maeliosa Tiernan
    Director of Photography: Jonathan Hyde
    Post Production: The Vanity
    Music & Sound Design: Pirate
    Music Director: Chris Tait
    Sound Engineer: Keith Ohman
    Producer: Kate Freed
    Song: Lightning Tent
    Artist: Wildlife