Credits: Advertising Agency: Biscuit Filmworks Chief Creative Officer: Steve Red Executive Creative Director: Steve O’Connell Creative Directors: Bryon Lomas, Todd Taylor, Joey Crawford ACD: Clarence Bradley Art Director: Bryon Lomas, Todd Taylor Copywriter: Joey Crawford, Clarence Bradley Producer: Joe Mosca Account Executive(s): Perry Morris, Elizabeth Latham Production Company: Biscuit Filmworks LA Director: Mike Maguire Director of Photography: Neil Shapiro Executive producer: Colleen O'Donnell Line Producer Scott Kaplan Editing House: Red Tettemer + Partners Editor: Vic Carreno Producer Joe Mosca Colorist: Janet Falcon, Shooters Post and Transfer Audio Engineer: Bob Schachner, Shooters Post and Transfer Music House: Milkboy Recording Composer: Tommy Joyner Producer: Cody Cichowski
Watch Hyundai Canada's official 2013 Big Game Day Commercial, titled "GASPOCALYPSE" starring the Sonata Hybrid, four 'weekend warriors', and a very generous Hyundai driver.
Last year, the Super Bowl was watched by over 111 million people worldwide with over 16 million Canadians viewing some or all of it. And, every year, the commercials generate almost as much interest as the game itself. Unlike the their American counterparts, very few Canadian companies create original ads to take advantage of these huge numbers.
Hyundai Auto Canada Corp (HACC) has done just that for a second year a row with a 60-second epic called “Gaspocalypse”. The commercial tips its hat to the post-apocalyptic film genre and punctuates the fuel efficiency of the Sonata Hybrid.
“We wanted to create a spot that truly measured up on the Super Bowl stage,” said Gary Westgate, Senior VP and ECD at Innocean Canada. “And the production company pulled out all the stops to make sure it felt like you’re watching a blockbuster movie.”
Adds John Vernile, Vice President Marketing, Hyundai Auto Canada Corp, “We are thrilled to be one of the few Canadian companies committed to creating a unique commercial for the 2013 Super Bowl. People across North America tune-in to the game as much for the commercials as for the action on the field, so there is no bigger stage than the Super Bowl to make a statement about our hybrid’s world class performance.”
Credits: Creative Agency: Innocean Worldwide Canada Executive Creative Director: Gary Westgate Creative Directors: Gary Westgate, Nelson Quintal Art Director: Simon Duffy Writer: Gary Watson Agency Producer: Alina Prussky VP, Group Account Director: Daniel Buckley Account Director: Shannon Beaver Agency Planner: Paul Kron Production Company: Steam Films/Tool of North America Director: Benjamin Weinstein Line Producer: Jason Manz Executive Producers: Krista Marshall, Jennifer Syces Director of Photography: Amira Mokri Editor: Brian Wells Editorial Company: School Editing Colorist/Transfer: Sean Coleman, CO3 Music and Sound Design: RMW Music Producer/Sound Design: Steven MacKinnon, Ted Rosnick via: Glossy
Don't let Uncle Bob ruin that passionate kiss with you're cousin, either hide the picture before bringing home that guy or lady you just met on QuestChat or at the very least ask a few more questions. That message is expressed brilliantly in the ad entitled "Uncle Bob" created by Blammo, Toronto.
Oh dating. It can be awesome and it can be awkward. The latter is brought to life in this steamy yet comically cringeworthy spot for QuestChat, North America's busiest chatline. Yes, it's best to chat first.
Credits: Title: "Uncle Bob" Client: QuestChat Agency: Blammo Worldwide, Toronto ECD: Andrew Simon Writer: Vinay Parmar Art Director: Grant Cleland Broadcast Producer: Gord Cathmoir Production Company: Untitled Films Director: Curtis Wehrfritz Executive Producer: James Davis / Lexy Kavluk Line Producer: Amanda Campbell DP: James Gardner Post Production: Rooster Post Production Editor: Chris Parkins Assistant: Nick Martin Transfer: Alter Ego Colourist: Wade Odlum Online: Track & Field Artist: Andrew Rolfe Audio Production: Pirate Producer: Taissa Callaghan Audio Director/Music: Chris Tait Engineer: Jarred Kaemper Casting: Jigsaw Casting via: Glossy
For all you multi talented foot lovers here's a foot filled spot for Potato Thins created by Toronto's UNION. The ad entitled "Handsfree" is...well it's self-explanatory, the girl seems impressed as well.
At last, a cracker chip that gives you all the crispy, crunchy, flavourful satisfaction you've been waiting for. It's the first cracker chip that will make you want to Eat It Up.
Credits: Advertising Agency: UNION, Toronto Executive Creative Director, Partner: Lance Martin Senior Art Director: Glen D’Souza Senior Writer: Mike Takasaki Producer: Alina Prussky Group Account Director: Cheryl McKenzie Account Director: Megan Van Vugt Account Manager: Raluca Gheorghe Planners: Andrew Carty, Heather Black Director: Zach Math Production Company: Sons and Daughters Director Of Photography: Chris Mably Editing Company: School Editing Editor: Aaron Dark Sound Design/Music: TA2 Sound & Music, Steve Gadsden Post Production: Fort York VFX, Mike Bishop Transfer: Alter Ego, Wade Odium
Earlier this year, via Blammo Worldwide, Holiday Films’ director Steven Tsuchida shot a broadcast campaign for the Fallsview Casino Resort. “Coconut”, the final spot in the four-spot campaign, aired yesterday.
The four comedic spots, “Coconut”, ““Wrong Masseuse”, “Impression” and “Lucky Dog” all deal with getting a lucky break.
“Comedy isn’t easy. But thanks to Steven and Holiday Films as well as Griff at Posterboy, we were able to find all those little magical moments that make the campaign come to life,” says Andrew Simon, Partner/Chief Creative Officer, Blammo Worldwide.
Credits: Client: Fallsview Casino Resort Creative Agency: Blammo Worldwide, Toronto Chief Creative Officer: Andrew Simon Copywriter: Craig Burt Art Directors: Jesse Senko, Chris Duchaine Agency Producer: Allana Lytle Account: Joyce Ho, Dan Giusti, Hillary Poste
Production Company: Holiday Films Director: Steven Tsuchida Executive Producers: Josefina Nadurata, Derek Sewell Line Producer: Chris Palladino Director of Photography: James Gardner
Editorial: Posterboy Edit Editor: Griff Henderson Sound Design: Chris Tait, Pirate Online: Crush Online Artist: Julia Deakin Transfer: Eric Whipp, Alter Ego
Here is a new entertaining spot for GotStyle entitled "Naked Man" featuring a man buying from Gotstyle over his mobile device. Created by the ad agency Dorsey/Holme Experience, the spot promotes the retailer's new shopping service where customers can build their wardrobe in collaboration with a company representative via Skype or FaceTime.
Gotstyle is one of Canada's top menswear stores located in Toronto and if shopping from home in the nude makes you happy then click your way over to http://gotstyle.ca and shop away.
Credits: Spot Title: Naked Man Client: Gotstyle Menswear Ad Agency: Dorsey/Holme Experience Creative Director: Gary Holme Strategist: Stephen Dorsey Art Directors: Gary Holme, Jay Melnychuk Writers: Gary Holme, Jay Melnychuk, Joseph Nanni Account Management: Michele Manila Director: Joseph Nanni Production Company: FRANK Executive Producers: Danielle Kappy, Michael Schwartz Director of Photography: Alan Lukatela Production Manager: Jeremy Sager Editorial Company: School Editing Offline Editor: Jon DeVries Offline Editorial Assistant: Lauren Horn Online Artist: Paul Binney Online Assistant: James Marin Executive Producer: Sarah Brooks Colour Transfer: Tricia Hagoriles, Alter Ego Sound/Music: Silent Joe/Orange Studio Music Producers: Marco DiFelice, Tom Thorney, Christine Leslie
Tennis Canada launch a national public service ad campaign promoting tennis participation for children across the country and the “Let’s Make Tennis Matter for Kids” fundraising initiative. The campaign includes three ads that highlight the fact that maybe, just maybe not every kid in Canada wants to play hockey and to give tennis a shot. Above, "Goaltending" and below "Penalty Box".
“We know that hockey in Canada is like a religion,” said Michael S. Downey, president and CEO, Tennis Canada. “But the truth of the matter is that not all kids are interested in lacing up their skates and hitting the ice for the first time. We want to ensure our sport is an option for those kids and their parents by increasing awareness and accessibility to Kids Tennis. This campaign and the resulting money raised will help us in achieving our mission of growing the sport of tennis across Canada.”
The campaign is the work of Toronto based Bensimon Byrne, Canada's largest independent agency. That sounds so good considering the recent mega Publicis/Omnicom merger.
Credits: Creative Advertising Agency: Bensimon Byrne, Toronto, Canada Creative Director: Joseph Bonnici Associate Creative Director / Art Director: Dan Strasser Associate Creative Director/ Copywriter: David Mueller Account Director: Mark Hewitt Producers: Christine Pacheco, Michelle Pilling French Producer: Claudia Theriault Film Production: OPC Director: Chris Woods Executive Producer: Harland Weiss Editing: Married to Giants Editor: Graham Chisolm Audio: Pirate Director: Vanya Drakul Transfer: Alter Ego Online: Alter Edo Online Editor: Darren Archim
McCann London has created a new TV and print campaign for Sony’s Xperia smartphone which can transfer music to a speaker or pictures to another phone with a single touch.
Through a series of vibrant, distinctive images, McCann demonstrates the possibilities of creating, sharing or listening to content via the product.
The two separate ads – one for music and one for pictures — features a cast of over a 100 people and was shot over seven days in Barcelona.
The soundtrack on the TV ads is “Follow” by UK band, the Crystal Fighters, who have built up a strong and active fan base. In addition, one of the campaigns features a special remix of the track by dubstep producer Benga.
Rachel Emms, Managing Director of McCann London says: “It was a very complex campaign to shoot and we recreated an entire around-the-world experience in Barcelona in the course of a week. It demonstrates really effectively how you can unleash music and photos and share them instantly.”
Steve Walker, Chief Marketing Officer at Sony Mobile says: “Xperia smartphones open the door to a world of imagination and we have created a vibrant campaign to show the possibilities of One-touch function, whether creating, sharing or listening to content.”
The latest ad from 180LA for Adidas is crazy quick, pay attention as this quick ain't fair, features the song "Goldie" by A$AP Rocky.
When you're Quicker than your opponents, it ain't fair. It ain't fair that Quick goes number 1, makes All-Star teams and wins Rookie of the Year. It ain't fair that the Crazyquick has the innovation and technology to make you Quicker. A$AP Rocky tells the story of #QuickAintFair featuring John Wall, Damian Lillard and Jrue Holiday.
Credits: Ad Agency: 180LA, USA Executive Creative Director: William Gelner Creative Director: Amir Farhang Head of Production: Natasha Wellesley Agency Producer: Colleen Wellman Art Director: Marcus Cross Copywriter: Kevin Steele Head of Account Management: Chad Bettor Account Manager: Lauren Wax Global Group Communications Director: Ryan Morlan Global Communications Manager: Lorrin Pascoe Track: “Goldie” Artist: A$AP Rocky Production Company: Reset Director: Andre Stringer Executive Producer: Jeff McDougal Line Producer: Adam Cramer Editorial Company: Rock Paper Scissors Editor: Stewart Reeves Managing Director: Linda Carlson Executive Producer: Carol Lynn Weaver Transfer Company: MPC Colorist: Mark Gethin Executive Producer: Asher Edwards Color Producer: Amanda Ornelas Special effects/VFX Company: MPC Creative Director: Jake Montgomery Flame Lead: Jake Montgomery 3D Lead: Daniel Marsh Flame: Jake Montgomery,Andy Edwards Nuke: Will Voss, Lisa Ryan CG/FX: Erik Borzi,Maxx Burman, Christian Sanchez, Michael Wynd Executive Producer: Asher Edwards Producer: Nicole Fina Mix Company: Beacon Street Mixer: Mike Franklin credits via: AdsoftheWorld
So Samsung pokes fun of Apple and the iPhone 5 with "The Next Big Thing is Already Here" commercial, and yes it's pretty much the same ad as the one they did last year. It's actually pretty darn funny, the commercial for the SII attacks the iPhone 4 and now it's the S3 going after the Iphone 5...blah blah blah, see it here "The Next Big Thing" was already done. But they are good!
Credits: AGENCY: 72andSunny CEO, PARTNER: JOHN BOILER EXEC CREATIVE DIRECTOR: JASON NORCROSS CREATIVE DIRECTOR, WRITER: BARTON CORLEY LEAD DESIGNER: TIM SEMPLE SENIOR DESIGNER: JAKE KAHANA SENIOR WRITER: JEFF GONICK DIR OF FILM AGENCY: SAM BAERWALD SENIOR FILM PRODUCER: NICOLE HAASE SENIOR FILM PRODUCER: ANGELO MAZZAMUTO GROUP BRAND DIRECTOR: JAMES TOWNSEND BRAND DIRECTOR: GO WAKIMOTO BRAND COORDINATOR: NADIA ECONOMIDES BUSINESS AFFAIRS: CHRISTINE CLAUSSEN, SAEYOUNG KIM, MICHAEL MORONEZ CASTING: ROSS LACY CASTING MIXER: JOHN BOLEN @ PLAY MUSIC: DAN PRITIKIN/SOUTH SOUND DESIGN: BARKING OWL TRANSFER: THE MILL (COLORIST: ADAM SCOTT)
You don't have to be good to be healthy is the Canadian Breast Cancer Foundation new print ad campaign tag. More info from CBCF at www.reduceyourrisk.ca
A web film was released earlier in January encouraging individuals to share their #OneNewThing by getting out of their comfort zone and trying new things, healthy, active things to help reduce the risk of breast cancer.
Advertising Agency: Idea Studio Creative Director: Bruce Sinclair Production company: The Film Group Director: Michael Haldane Editor: Ross Birchall / Bijou Editorial Online editing: Track & Field Transfer: Alter Ego Music: Vapor Music Media: Twenty6Two International
To showcase how Kellogg’s Vector Cereal & Bars are the fuel of the ambitious and active everyday athlete, Traffik collaborated with Gavin Peacock, a Canadian extreme sports and freestyle fitness fanatic, and the man behind the epic, viral, 365 Days of Awesome videos. Along with being featured prominently in the video, Gavin helped produce, film, direct and edit the video, which highlights everyday athletes as they push through the trials of training and competing to conquer a variety of athletic activities, and ultimately ‘Taste Vectory’.
Creative Credits: Agency: Traffik Creative Direction: Troy McGuinness, Cam Boyd Art Direction: Andrei Sherwin Copywriting: Lino DiNallo Filmed and Edited by: Gavin Peacock Online & Transfer: Alter Ego Mix: Boombox
With the goal of increased acceptance for the Down syndrome community, this film was created to challenge the associated stigmas. People with Down syndrome can, and do, lead meaningful, happy lives.
Circle 21 is non-profit organization, established in 2012, which provides support and resources, for the global Down syndrome community.
Credits: Advertising Agency: Juniper Park, Toronto, Canada Executive Creative Directors, Partners: Terry Drummond, Alan Madill, Barry Quinn Copywriter: Matt Hubbard Art Director: Mike Schonberger Designer: Ryan Teixeira Agency Producer: Wendi Hamilton Account Executive: Deniz Melen Production House: Sons and Daughters Director: David Quinn Line Producer: Scott Houghton Director of Photography: Chris Muir Executive Producers: Dan Ford, Jeff Darragh Editing House: Panic and Bob Editor: Mariam Fahmy Transfer Facility: Notch Colourist: Jason Zukowski Online Facility: Panic and Bob Online Artist: Andrew Hobbs, Barry Potter Audio House: Pirate Toronto Audio Director: Chris Tait Audio Producer: Tyna Maerzke Original Music: Pirate Toronto Engineer: Ian Boddy
Director Charles Wahl creates a truly authentic spot for Toronto's HoopDome. The film entitled "Bring Your Game" was shot in the west end of downtown Toronto, North York and the HoopDome multi-court basketball facility itself. Charles explains his inspiration behind the spot, "I used to play for the founder of HoopDome and he gave me the opportunity to create a spot that represents the escape from everyday life that Basketball and a place like HoopDome can be to a player. Shooting this really allowed me to express how the basketball court has been a refuge for me my entire life, and to highlight the gritty beauty of the city." See more of Wahl's work here.
Credits: HoopDome “Bring Your Game” Director/Producer: Charles Wahl @ The Corner Store Director Of Photography: Rion Gonzales Post Production: Relish Editor: Chris Murphy Transfer: Alter Ego Colorist: Wade Odlum Audio Post Production: SNDWRX Producer: Didier Tovel Online & VFX: 567 VFX
New multimillion-dollar ad campaign for Kaiser Permanente comes to us from the agency Lowe Campbell Ewald – the 10th season of the “Thrive” campaign – consists of TV, radio, print, outdoor and online banners. The new ads highlight the expertise of Kaiser Permanente physicians, emphasize the choice consumers have when selecting a personal physician and demonstrate the ease of accessing care.
The two spots (“Hands ” and “What I Want”) are noteworthy, having been directed by husband and wife team Jonathan Dayton and Valerie Faris, who are known for directing the critically-acclaimed indie films “Little Miss Sunshine” and “Ruby Sparks.” The duo is also well known for directing commercials for big brands including VW, HP, Sony, GAP, Target, IKEA, Apple and ESPN.
As the title suggests, the first spot focuses on something that’s simple and ordinary: “Hands.” Unless, of course, they’re the hands of Kaiser Permanente doctors. Then these hands become extraordinary tools that can heal, discover new ways to fight disease and, ultimately, save lives.
"What I Want" (below) explores the different options people want in a doctor, and explains that at Kaiser Permanente, members are free to choose the doctor that’s right for them.
Credits: Creative Ad Agency: Lowe Campbell Ewald Chief Creative Officer: Mark Simon Executive Creative Director: Jim DiPiazza Art Director: Chip Kettering, Keith McLenon, Robin Todd, Meggie McArthur, Michael McCallum, Susie Campo Copywriter: Mike Rushing, David Bierman, Michael Zadoorian, Pattie Breen, Jason Danielewicz, Jeff Perreca, Becca Loose Designers: Eric Dominguez Broadcast Producers: John Haggerty, Chris Robertson Broadcast Business Mgmt/Talent: Kelly Maines, Susan Keeler-Perkins Print Production/Art Buying: Renee O’Brien, Susan Osterrout, Tat Luneva-Evenchik Digital: Amy Ruud, Gonzalo Enriquez Solutions Planning: Jamie Lewis, Chris Marchegiani, Suzy Ghov
Media: Tom Talbert Karen Campbell Jennifer Accad Lee Gallagher Jon Perez Derek Padilla-Ravega Jamie Snider Amanda Goetz
President/Managing Director: Angela Zepeda Account Director: Doug Ryan Account Supervisors: Matt Clark, Tara Hitlin Account Executives: MoShai Gibbs, Adam Wagner, Alyssa Tigue
TV PRODUCTION (CREDITS) Production Company: Bob Industries Director: Jonathan Dayton & Valerie Faris Director of Photography: Linus Sandgren Executive producer: Bart Lipton, TK Knowles, John O’Grady, Chuck Ryant Editorial/Post FX House: Union Editorial Editor: Jim Haywood Executive Producer: Megan Dahlman Transfer/Color: Co3 Editor: Dave Hussi Audio Mix: Union Editorial Mixer: Milos Zivkovic
To promote the 2013 Canadian Film Fest ad agency JWT, Toronto created three ads that put a fun twist on some classic films by parodying Goodfellas with the "Mafia" ad, James Bond and Sin City with "CSIS Seduction" and "Sin Cinema".
Credits: Advertising Agency: JWT, Toronto CCO: Brent Choi Client: Canadian Film Fest Creative Chairman: Martin Shewchuk ACD: Jim Wortley ACD: Colin Winn Designer/Art Director: Craig Markou Agency Producer: Shelby Spigelman Prod. Co.: Industry Films Director: Jonathan Bensimon Producer: David Cranor DOP: Jonathan Bensimon Editing: Married To Giants Editor: Graham Chisholm Post Prod: Alter Ego EP: Greg Edgar Transfer: Trisha Hagoriles Flame Artist: Darren Achim Casting: Mann Casting Music and Sound Design: Tom Westin Music and Sound Design: Dave Sorbara Music and Sound Design: Grayson Matthews
Durable, strong and adaptable. For $65 you can own a 9-year-old that can work up to 18 hours a day. Some things should never be for sale, but every year over 1.2 million children are sold into slavery. This is the daunting statistic behind the latest ad campaign for World Vision Canada created by ad agency KBS+P and directed by Ben Gregor, OPC FS/ Knucklehead.
The campaign is is supported by Print and OOH created by KBS+P in conjunction with Real Interactive, who managed the website, digital and social elements.
Take a look behind the scenes of World Vision Canada's No Child For Sale campaign below.
Credits: Client: World Vision Canada http://www.nochildforsale.ca Creative Agency: KBS+P Associate Creative Director: Mark Lewis Associate Creative Director: Nicole Ellerton Agency Producer: Alina Prussky Production Company: OPC FS / Knucklehead Director: Ben Gregor Executive Producers: Donovan Boden, Harland Weiss Line Producer: Dwight Phipps Director of Photography: Doug Kogh Digital Production Company: Real Interactive Editorial: School Editing Editor: Brian Wells Transfer: Technicolor Colourist: Randy Perry
