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No Child Should Ever Be For Sale TV Ad — World Vision Canada

Durable, strong and adaptable. For $65 you can own a 9-year-old that can work up to 18 hours a day. Some things should never be for sale, but every year over 1.2 million children are sold into slavery. This is the daunting statistic behind the latest ad campaign for World Vision Canada created by ad agency KBS+P and directed by Ben Gregor, OPC FS/ Knucklehead.

The campaign is is supported by Print and OOH created by KBS+P in conjunction with Real Interactive, who managed the website, digital and social elements.

Take a look behind the scenes of World Vision Canada's No Child For Sale campaign below.

Client: World Vision Canada
Creative Agency: KBS+P
Associate Creative Director: Mark Lewis
Associate Creative Director: Nicole Ellerton
Agency Producer: Alina Prussky
Production Company: OPC FS / Knucklehead
Director: Ben Gregor
Executive Producers: Donovan Boden, Harland Weiss
Line Producer: Dwight Phipps
Director of Photography: Doug Kogh
Digital Production Company: Real Interactive
Editorial: School Editing
Editor: Brian Wells
Transfer: Technicolor
Colourist: Randy Perry

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No Child Should Ever Be For Sale TV Ad — World Vision Canada + Public Awareness