BrainBricks is a LEGO product that merges psychical and digital play.
The LEGO BrainBricks include tiny sensors, which enable the bricks to
sense their configuration with one another and communicate it wirelessly
to any mobile device. This allows you to bring your actual LEGO creations
to life within a digital gaming experience. So, the better you build the
better they perform within the game.
Credits:
Advertising Agency: Wonder Years, Netherlands
Art Director: Bas van de Poel, Daan van Dam
Copywriter: Bas van de Poel, Daan van Dam