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  • Ray-Ban: the Ball with a surprise

    Ray-Ban: the Ball with a surprise

    Cult brand Ray Ban

    Ray-Ban And agency Cutwater San Francisco continue summer campaign "Colorize".

    The basic offer of a cult brand of sun glasses in this season are multi-coloured versions of the most known sun glasses Ray-Ban Wayfarer. Colour palettes in a collection infinite set which Cutwater and Ray-Ban have tried to show at the first stages of campaign. In the end of March on YouTube there was a roller about improbable abilities of a chameleon to change colour under colours of frame Wayfarer.

    Mockery at a chameleon

    In new virus preview trailer Cutwater has concentrated on one colour of sun glasses — on red.
    Two guys have thrown off a huge ball of red threads from the pickup. The ball has started to be unwound, going down on abrupt descents of streets San Franciscos and as a result has untangled the guy in red sun glasses Ray-Ban.

    Red ball of threads

    Related Posts: Brand

  • Ray-Ban Collection

    Ray-Ban Collection

    Never Hide

    Known artists and designers have participated in advertising campaign creation «Rare prints» for exclusive series of sun glasses «Ray-Ban Wayfarer».

    Traditionally colorful and bright summer collection of a brand was updated by an author's adv prints from artists and designers: Vahalla, Matt W. Moore, Aesthetic Apparatus, and Ames Bros.

    The Well-known Illustrators for the Well-known Brand

    Rare girl
    Ray-Ban
    Ray-Ban Wayfarer
    Sun glasses

    Short 15-second video-clips are logic continuation of prints and show unusual characters from a collection of «Rare images».

    The creative belongs to agency Cutwater (San Francisco), production by One Small Step, director Tomorrows Brightest Minds.

    Ice Cream Wayfarer

    Related Posts: Art