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The Sevens, launched today on Secret Location’s website, is a multi-layered narrative experience will also live online at www.whatarethesevens.com and can be enjoyed on a number of levels: as a short film, an interactive game or a fully immersive mystery in which users can participate.

“The interactive film is the start of a larger narrative that we’ll continue to build on over the next year and beyond,” explains company founder James Milward. “A lot of the time the most experimental ideas we have aren’t appropriate or are too risky to hinge the success of our clients on. As a result, we built this experience as a sandbox for us to play in and experiment with ideas, techniques and technology in a way that will prove concept with real users.”

For the past four years, Secret Location has produced several experimental interactive experiences, including Rookie Blue: Interrogation Room, Stanfield’s Guy At Home and Endgame Interactive, which won an International Digital Emmy® in 2012. The Sevens begins with a phone call and contains three puzzles for viewers to solve. In a suburban home, a young girl named Julie is confronted with a series of mysterious symbols that, once arranged in a particular order, unlock a phone number and passcode. If users solve the puzzles and dial the number, they are taken deeper into the story’s narrative by being given a chance to solve one final puzzle in order to reveal an alternative ending.

“The nature of the story is that it keeps drawing you in further and further, making you more vulnerable. It’s the classic Alice In Wonderland rabbit hole scenario,” says Pietro Gagliano, creative director and partner at Secret Location. “We want people to feel shaken up by how deeply immersive the experience feels at the end.” The idea evolved from Secret Location’s portfolio launch four years ago. Set up as a Choose Your Own Adventure-type narrative, the site drove 120,000 people through the portfolio in the first three months. Incidentally, the designers posted a phone number on the bottom of the site for potential clients to call but visitors assumed it was part of the game. “We received nearly 100,000 phone calls in the first six months,” says Gagliano. “Suffice it to say, it was annoying but it did give us an idea and proved that people would call if we asked them to – or even if we didn’t ask them to.”

The team began brainstorming and writing The Sevens in November 2011 with writer/filmmaker José Avelino Gilles Corbett Lourenço and production began in February 2012. Now that it’s live, the creative team intends to grow the story, add new characters and create related content that can live on other sites, such as YouTube. Secret Location has already rolled out several real world elements connected to The Sevens. In tandem with the site launch, cryptic posters featuring characters from the film and chalk stencils of the mysterious symbols and the URL have begun appearing in select cities across North America, including Toronto, New York and Los Angeles. “We’d love to keep adding elements to this narrative,” says Gagliano. “That’s why we created an open invitation at the end of the experience for the user to contribute ideas.” “This is really not the end,” adds Milward. “It’s just the beginning of a growing story eco-system and mythology that we’re creating around The Sevens.”

About Secret Location: Secret Location is an Emmy® Award-winning interactive agency that launches products and solves problems through storytelling for brands, broadcasters and producers. Just four years old, the company is a three-time Webby Awards honoree, was shortlisted for a 2011 Cannes Lion and is a Gemini, AToMiC, Creativity International, CASSIES and Marketing Awards winner. Secret Location is based in Toronto, Canada, and is led by President/Executive Producer James Milward. http://www.thesecretlocation.com/

Credits:
Created by Secret Location
Executive Producer: James Milward
Creative Director & Lead Designer: Pietro Gagliano
Technical Director: Ryan Andal
Project Manager: Ashlee Lougheed
Art Director: Stefan Grambart
Graphic Designer: Kai Salminen
Editing & Motion Graphics: Steve Miller
Assistant Editor: Michael Kazanowski
Web Developers: Gino Fazari, Michael Phan, Paul Stodolak
Music & Sound Design: Lodewijk Vos & Joseph Murray
Cast– In Order of Appearance
Dad: David Straus
Julie: Elle McFeeters
Dog: Pearl
Mom: Jennifer Fullerton
Written By: José Avelino Gilles Corbett Lourenço & Secret Location
Directed By: José Avelino Gilles Corbett Lourenço
Director of Photography: Henry Less
Assistant Director: Billy Shand
Line Producer: Luke Bryant
Assistant Camera: Nick Giordano
Gaffer: Dave Lewis
Art Director: Michael Leach
Set DResser: Dylan Jackson
Sound Recordist: Edward Senkowski
Hair & Makeup: Margot Keith
Wardrobe Stylist: Sarah Millman
Production Assistant: Derek Modesto
Contributors:
Adam Drake
Adam Park
Ann Marie Donnelly
CJ Hervey
Graham Budd
Jenn Hartnoll
Jory Krüspe
Josh Manricks
Kathryn Rawson
Noora Abu Eitah
Sabrina Saccoccio

See how the Abominable Snow Monster of the North Pole (he prefers Bumble) uses Live Tiles to get the information he wants on his new Windows Phone in this commercial, oh and he's big on speed dating.

Microsoft is pumping out a few Windows 8-powered SmartPhone TV ads featuring celebrities Gwen Stefani and Jessica Alba, all part of the Microsoft's "Meet the new Windows Phone, Reinvented Around You" ad campaign (spots below).

Comedian Andy Samberg is the newest celebrity to star in a Microsoft Windows Phone ad. The spot, "Meet Andy" is Samberg telling us how he loves the cinema as the funny shots a film from his living that stars his feet.

It's easy to see how much Andy Samberg loves movies when you look at his Windows Phone. The live tiles he's pinned to his start screen make it easy for him to write scripts, make a soundtrack or find the latest movies playing in theaters.

Steve Hall over at Adrants brought this beauty of a commercial to light...

This is like tobacco companies spending all kinds of money telling people smoking is bad for them and then at the same time doing everything they can to get people to buy as many packs of cigarettes as possible. While like the message in the Thailand-based dtac commercial which shows what life would be like if all you had was your phone, we question the duplicity of it all.

Yea, people are way to obsessed with their phones these day, present company included but does a phone company really want people to use their phones less?

via: Adrants

MICROSOFT UNVEILS FIRST EVER MULTI-PRODUCT CHRISTMAS CAMPAIGN
18 October 2011: Last night Microsoft launched its first ever global, multi-product advertising campaign designed to showcase the unique everyday experiences that can be realised through its latest products and services. With an investment of over £5.5 million, it encompasses Windows, Windows Phone, Xbox for Kinect and Office to demonstrate an interconnected family scenario. The first in a series of 30-second TV ads aired at 20:15 during The Gadget Show on Channel Five and will run until the end of January.

The campaign, led by US ad agency Crispin Porter + Bogusky, includes activity across TV, digital and search and will roll out globally across 35 countries including UK, France, Germany, Italy and Spain.

Over the last year Microsoft has launched some of the industry’s most innovative and compelling products, such as Windows Phone and Kinect. These, combined with Windows and Office, provide a unique experience for the consumer. The campaign showcases the interconnected story through visual and relatable moments in everyday life for families around the world. It will provide a deeper understanding of how the products work together and inspire audiences to stay connected this Christmas.

The inaugural advert shows a family witnessing some embarrassing ‘dad dancing’ to Dance Central 2 on Xbox 360 Kinect which is unknowingly captured on his daughter’s Windows Phone. She shares the footage with her brother who edits and remixes it in Windows Live Movie Maker on his Windows PC, before uploading it to SkyDrive – where it is beamed to friends and family around the world. The living-room scenario showcases the connectivity of Microsoft’s suite of products and their integration on consumers’ everyday lives.

Paul Davies, Director of Marketing Communications at Microsoft UK commented: “In the run up to the festive season our thoughts turn to keeping in touch with loved ones. The great technology from Microsoft enables people to do this in new and exciting ways. Our latest campaign demonstrates just some of the things that that families can do using Windows PCs, Windows Phones, Kinect for Xbox, and Office to communicate with each other. Not only is it simple and easy, but the technology can enable them to stay connected, often in entertaining and surprising ways.”

In Egypt mobile phone owners are destroying their handsets all in anticipation of the cell phone company, Etisalat's first release of a fully loaded Android smartphone.

The commercial features the music by Demis Roussos and the song Goodbye My Love Goodbye. Beautiful.

Credits:
Etisalat- Dump your phone
Client — Etisalat
Agency — Strategies
Director Omar Hilal
DOP — Quim Miquel
Production House — ECU Productions
Art Director — Ali Hossam Ali
Post Production — G lounge
Stylist — Dina Nossier

Accidents happen. But when they lead to you getting a new Virgin Mobile phone we call them "Happy Accidents". Get the best phones on the best plans only with Virgin Mobile. A Higher Calling.

A commercial/web film features people intentionally losing and destroying their old cell phones so they can get themselves a new mobile phone. Come on you know you've thought about giving yourself an excuse too now haven't you?

Credits:
Happy Accidents was created by the ad agency: Mother, New York.

More mobile phone's being destroyed here.

Kids say the funniest things. For those tricky moments, there's Kid's Corner, only on Windows Phone. Now you can hand over your phone without fear, because Kid's Corner gives your little ones access only to the apps, games, videos and music you choose for them, so you can relax and let them play, knowing little fingers can't get into your address book, apps

Credits:
Ad Agency: Jam, London, UK
Creative Director: Wayne Deakin
Creatives: Luke Norton, Drew Wolf
Agency Producer: Veronica Saez
Copywriter: Luke Norton
Production Company: Agile Films

Samsung and wireless provider Swisscom created this charming "stare down" contest in the railroad station at Zurich.

To promote the Galaxy S4's eye-tracking feature — you can scroll on the phone without touching it — the company installed a booth on a busy platform and offered any passenger a free Galaxy S4 if they could stare at it for a full hour without the phone detecting they'd looked away.

Sounds simple enough... until the challenge begins. At which point Samsung's stooges begin distracting the contenders with hot dog carts, barking German shepherds, and a stunt motorcyclist. One guy does, eventually, make it through the hour:

It's not clear which ad agency created the spot, but it bears all the hallmarks of a Duval Guillaume Modem stunt (contact us if you know who the agency is).

Story scooped via: Jim Edwards @ Business Insider

This Matrix inspired video was created by building a 'Vega City' with hundreds of Vega No 6 smartphones used to create the backdrop for the animation — everything from the buildings to the sky were represented on the HD screens. The animation required three weeks of preparation to create 1600 paper characters which then took over 170 hours to animate into the final film.

Pantech's Android-powered Vega No 6 is the biggest smartphone to date to offer full HD with a 13-megapixel rear camera capable of 1080p video recording and a 2-megapixel front-facer. The phone also features something called V Touch technology that uses a touchpad on the rear of the device allowing users to operate the phone with one hand without blocking the screen.

Credits:
Advertising Agency: Mr.Romance Seoul, Korea
Executive Producer: Park Myeong hwan
Creative Director: Ok hyung Kim
Animation Director: Won ki. Hong
Art Director: Won ki. Hong
Illustrator: Yeheum Joo
Photographer: Jung ho Goh

Every year IBM makes predictions about 5 technology innovations that stand to change the way we live within the next 5 years, (above) IBM introduces us to Cognitive Computing. Thought your smartphone was smart? In five years our computers just might be: Tasting, Smelling, Hearing, Seeing, and Touching everything for us. (5 senses videos below).

The goal of cognitive computing is to get a computer to behave, think and interact the way humans do. In 5 years, machines will emulate human senses, each in their own special way.

“With all due respect to current technology, our computers today are just large calculators,” said Paul Bloom, the CTO of Telecom Research at IBM. “They calculate very fast and lots of data, but they really don’t think.”

"This is really an assistive technology," commented Dr. Bernard Meyerson, IBM's VP of research. "It can't go off on its own. It's not designed to do that. What it's designed to do, in fact, is respond to a human in an assistive manner. But by providing a human-style of input, it's freed us from the task of programming and moved to the task of training. It simply has — not more intelligence — but more bandwidth, and there's a huge difference between the two."

Smell:

In 5 years, computers will have a sense of smell. We will see vast advances where sensors will be equipped to smell potential diseases that feed back into a cognitive system to tell us if they suspect a possible health issue. Your phone will detect if you're coming down with a cold or illness before you do.

Taste:

In 5 years, a computer system will know what you like to eat better than you do. A machine that experiences flavor will determine the precise chemical structure of food and why people like it. Not only will it get you to eat healthier, but it will also surprise us with unusual pairings of foods that are designed to maximize our experience of taste and flavor. Digital taste buds will help you to eat smarter.

Sight:

In 5 years, computers will not only be able to look at images, but understand them. Computers will be trained to turn pictures and videos into features, identifying things like color distribution, texture patterns, edge information and motion information. A pixel will be worth a thousand words.

Touch:

In 5 years, you will be able to touch through your phone. IBM is working on bringing a sense of touch to mobile devices, and bringing together virtual and real world experiences for a number of industries including retail. Shoppers will be able to "feel" the texture and weave of a fabric or product by brushing their finger over the item's image on a device's screen.

Hearing:

In 5 years, computers will hear what matters. Hearing systems of the future will be trained by 'listening' to sounds and will use this input to start detecting patterns and building models to decompose sounds. Machines will be used to predict when a tree might fall or to translate "baby talk" so parents understand if a baby's fussing indicates hunger, tiredness or pain.

This could very well be the greatest advertising moment of the decade, I don't think anyone was expecting this from footballs Manning brothers Peyton and Eli for DirecTV.

We can't stop laughing either, awesome work created by Grey, New York.

Credits:
Client: DirecTV
Spot Title: "Football on Your Phone"
Air Date: August 6, 2013

Agency: Grey Group
CCO: Tor Myhren
ECD: Dan Kelleher
VP Creative Director(s): Doug Fallon, Steven Fogel
EP: Andrew Chinich
Associate Producer: Lindsay Myers

Production Co.: Hungry Man
Director: Bryan Buckley
EP(s): Kevin Byrne, Dan Duffy, Mino Jajoura
Producer: Jay Shapiro

Edit Co.: Cosmo Street Editorial
Editor: Tom Scherma
Producer: Heather Richardson

Music: Butter Music & Sound
EP: Ian Jeffreys
CD: Andrew Sherman

The Nokia Windows Phone has some fun with iPhone and Samsung smartphone owners in their newest ad entitled "The Wedding" where an all out brawl breaks out between everyone.

Credits:
Client: Microsoft Windows Phone
Spot Title: "The Wedding"
Agency: Crispin Porter + Bogusky
Worldwide Chief Creative Officer: Rob Reilly
Executive Creative Director: Dan Donovan
Creative Directors: Dave Swartz, Dave Steinke, Bill Roden
Art Director: Robbin Ingvarsson
Copywriter: Waldemar Wegelin
Executive Integrated Producer: Aaron Kovan
Senior Integrated Producer: Laura Keseric
Jr. Integrated Producer: Mike Borell
Production Company: Directors Bureau
Director: Roman Coppola
Executive Producers (Production Co): Lisa Margulis, Elizabeth Minzes
Producer (Production Co): Mary Livingston
Post Production: Method
Editorial Company: NO6LA
Executive Producer/Design: Crissy DeSimone
Producer: Leslie Tabor
Editor: Kevin Zimmerman
Jr. Music Producer: Chip Herter

Director Seth Epstein of Stardust recently finished an incredibly moving and inspirational brand film for Ahnu, the Bay Area-based providers of originally engineered performance shoes. The three-minute short film entitled “Walk New Ground” follows ultra-endurance hiker Trevor Thomas on one of his challenging, long-distance hikes — revealing his unique story along the way.

“Stardust was chosen for one simple reason, their unique ability to capture a true and authentic moment and translate it into inspiring digital content,” says Anders Bergstrom, Marketing Manager for Deckers, Ahnu’s parent company, and Co-Creative Director on the film. “The Ahnu brand had been working with Trevor Thomas for some time, but had not yet captured the emotional essence and impact that an incredible person like Trevor can have on a brand and its core business. Seth, Dex, and their team [at Stardust] saw the potential and brought out what is true and inspiring in Trevor's story – all the while delivering on the Ahnu brand's promise to ‘walk new ground.’"

According to Stardust Director and company partner, Seth Epstein, the idea for the film came from a two-hour phone conversation and pre-interview he had with the film’s subject, Trevor. “His story was amazing on it’s own, so I asked him every question you could imagine,” he explains. “It was during that phone call, that I realized how I wanted to approach the story. I knew where I wanted to go, and needed to figure out how to do it as efficiently as possible.”

Utilizing “lean filmmaking techniques,” Epstein shot the film on DSLR on-location in Northern California’s Redwoods, not far from Ahnu’s headquarters, which was important to the company’s co-founders. “We used a lot of in-camera film techniques, and played with light and focus as much as we could, in order to create the film’s story which is a metaphor. Every filmic technique is an ingredient in the visual aesthetic of the film, and that was our intention going into the shoot.”

For Stardust Executive Producer and company partner Dexton Deboree, this Ahnu brand film represents a new direction the company is taking in terms of storytelling. “By focusing on Trevor’s story, Seth was able to create a film that truly celebrates the Ahnu brand and everything it represents as a conscious, sustainable company, which puts its success back into the community by sponsoring someone like Trevor. For us at Stardust, it was an opportunity to further express our new voice by creatively investing in a project with a lot of heart, which is important to Seth and I as creatives, but also as business people.”

After production was wrapped, the short film was edited by Neil Meiklejohn at Rock Paper Scissors with color completed by Company 3’s Siggy Ferstl. Stardust contributed motion graphics to the film, which according to Dexton required a “tender hand.” The film was unveiled at a large trade show event earlier this year. It is posted to the Ahnu web site, and will be used for branding, marketing and Social Media initiatives this year.

Credits:
Client: Ahnu
Brand Director: Jacqueline Van Dine
Marketing Manager, Ahnu: Michelle Erbs
Marketing Manager, Deckers (Ahnu Parent Company): Anders Bergstrom
Production/Postproduction Company: Stardust
Director: Seth Epstein
Co-Creative Director: Anders Bergstrom (Marketing Manager, Deckers)
Executive Producer: Dexton Deboree
DP: Patrick Notaro
Producer: James Taylor
Design/Effects Producer: Melina Osornio
Line Producer: Sean Cope
Design Director, Animator: Piero Desopo
Editorial Company: Rock Paper Scissors
Editor: Neil Meiklejohn
Executive Producer: Carol Lynn Weaver
Postproduction Company: Company 3
Colorist: Siggy Ferstl
Musical score by Jesse Mattson

Fast football currently dominates the beautiful game with the likes of Lionel Messi, Ashley Young, and David Silva controlling matches across the world. Now, with the launch of the groundbreaking adidas F50 powered by miCoach, adidas is giving UK footballers the chance to prove they’re fast too with their ‘The Hunt For Fast’ campaign.

adidas is scouring the nation for the fastest 11 amateur footballers in the land. After playing in a match or training session wearing a new pair of f50 boots powered by miCoach, you’ll be able to view your performance data including: average speed, top speed, distance covered and more. Then, you can upload the stats directly onto miCoach and compare them to other players across the country. The players who with fastest times each week will be rewarded with a place in the fastest team ever assembled.

The adizero F50 miCoach players who make it into the team will be given ultimate recognition for their efforts with personal advertisements appearing in press, online or pitch side hoardings at football matches across the country. Additionally, select winners will get the chance to put their speed to the ultimate test by meeting and competing against some of the fastest professional players in the premier league.

Thanks to the miCoach chip in the boot, players are able to track their performance as the devise measures 360 degree movement, the number of sprints, and distance covered in the game.
The chip wirelessly connects to your smart phone, iPad, PC or Mac and uploads your statistics which you can then share via social media channels.

Samsung's newest ad for the Galaxy Note 2 entitled "Social Network" features a brief appearance by Rosie Huntington-Whiteley.

With innovative features and applications such as Multi Window and Paper Artist, you can create, edit and share instantly to brighten up someones day.

Meet the new Samsung GALAXY Note II, which enables unique experiences in personalized and expressive content creation, making it the ultimate smart phone for on-the-go creativity.

Credits:
Agency: Samsung

Kyrie Irving (aka Uncle Drew) joins Team Approved in the latest commercial from Foot Locker with some serious hang time.
Irving hates these cinematic dunks, but it gives him time to clip his nails, eat take-out, admire a Koala, read a book, make a phone call and even change his clothes twice before just lobbing the ball to the hoop.

Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Senior Creative Director: Chris Beresford-Hill, Dan Lucey
Associate Creative Director: Alex Taylor, Jason Stefanik
Production Company: O Positive

Carlsberg beer puts these friendships to the ultimate test. A phone call in the middle of the night: your best friend is in trouble. Would you go out and help him? I'm hoping this is genuine because the girl is my new hero, she fearlessly presses on through the seedy underworld to help her friend.

Credits:
Imagine this: it’s the middle of the night and your best friend calls for help. How far would you go to get him off the hook? A new social video provides a comical twist to the well-known tag line ‘That calls for a Carlsberg’ through a series of real life set-ups caught on cameras.
Created by the Belgium creative ad agency DGM, Duval Guillaume Modem.

Nokia introduces us to the Lumia 920 and what they claim is the World's most Innovative Smartphone powered by Windows Phone 8 with this promo commercial. The ad features the music and song Creep — You, featuring Nina Sky and remixed by Robert Koch.
Simply for our amusement, here is the rest of the list that Nokia's Lumia 920 claims to be the World's Best at:

• offers the world's best smartphone experience
• best video and pictures with PureView camera, even with shaky hands or at night
• brightest, fastest and most responsive touchscreen — even if you are wearing gloves or have long fingernails
• first smartphone with built-in wireless charging in your country
• best smartphone for business with built-in Microsoft Office
• most unique and iconic smartphone design