WGBH's Emmy® Award-winning Design Squad Nation is introducing a revamped website to inspire the next generation of engineers. The online community is fueling kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you. Full press release below.

PBS KIDS' Design Squad Nation® Introduces Revamped Site To Inspire Community of Creative Kids
-- Emmy® Award-winning Team behind Design Squad Launches Extensive Updates and New Features to Inspire Next Generation of Engineers --
(Boston, MA, Tuesday, October 2, 2012) — WGBH announced the official launch of the revamped Design Squad Nation®, an online community that provides kids with a forum to express their adventurous, do-it-yourself spirit and share their creative ideas with other like-minded kids. Hot on the heels of a renewed DIY movement, the PBS KIDS Design Squad Nation website is the latest iteration of a franchise that includes a four-season run of the Emmy® and Peabody Award-winning TV shows Design Squad and Design Squad Nation. Design Squad Nation can be found at http://pbskids.org/designsquad/.

Why it's important

By nature, every young kid is a budding engineer: building contraptions with glue and Popsicle sticks or sketching an idea for an automatic pet feeder. But as kids get older, they have fewer moments in their daily lives where they can develop those critical thinking skills. Design Squad Nation fuels kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you.

How it works

Kids can join Design Squad Nation for free; earn points by contributing ideas, sketches, and photos of the projects they dream up; and keep track of all the things they have made in their own profile pages. As users contribute more to the site, they earn more points and move up in rank from "Newbie" to "Phenom." The goal is to frame the design process as a game, encouraging a virtuous cycle that gets kids to continue sharing their own ideas while cheering on others to do the same.

Kids ask great questions that deserve great answers! On Design Squad Nation, engineer-hosts Nate Ball and Deysi Melgar respond to questions in a series of short videos posted online. One week, Nate will add his own ideas to kids' sketches of waterpark rides. The next, Deysi will share what's so amazing about NASA's Curiosity Mars rover. As mentors and guides, Nate and Deysi show kids how engineers see things through a creative lens, inspiring kids to do the same.

Video made for the YouTube Generation

Into fashion? We've got a video about how engineering connects to it. How about cooking, sports, camping, or dancing? We've got those, too, and we're rolling out more videos all the time-from cool stunts to how-tos. We know that kids have many interests, and that their favorites shift from one thing to the next. No matter what they are into, Design Squad Nation has a video, project, or inspiring example of how engineering can further their interests.

The team behind the site

A passionate team of educators, Emmy® Award-winning producers, and website engineers at WGBH created Design Squad (the TV show) and Design Squad Nation. And that team is constantly looking for new ways to share the power of engineering and inspire kids to dream big. Their efforts are garnering wide acclaim. Design Squad Nation just earned a 2012 Emmy Award in the category of New Approaches-Daytime Children's.

"More than a website, Design Squad Nation is a growing community built around the belief that through creative problem-solving and engineering, any kid can make a difference," says executive producer Marisa Wolsky. "We currently are hard at work to make this community bigger and stronger, inspiring a new generation of engineers to dream big and change the world."

Design Squad Nation invites the next generation of great thinkers to get involved at pbskids.org/designsquadnation. Viewers also can follow Design Squad Nation on Facebook and on Twitter.

OK love birds, Trojan Condoms is at again, this time they are taking to the streets with a fleet of Pleasure Carts to promote Trojan Vibrations.

Americans are getting ready to experience a pleasure revolution as the makers of Trojan™ Vibrations shake up the nation with a multi-city vibrator giveaway. Kicking off in Washington, D.C. on Tuesday, November 13th, Trojan™ Vibrations will be touring the U.S. to serve up their latest line of Trojan™ Vibrations products via specially-designed Trojan™ Vibrations Pleasure Carts modeled after traditional hot dog carts.

This holiday season, the Trojan™ Vibrations Pleasure Carts will be satisfying pleasure cravings in multiple cities across the nation, where pleasure-seekers can swing by to receive a free Trojan™ Tri-Phoria™ Vibrator or Trojan™ Pulse Vibrator, while supplies last. The giveaway comes on the heels of this summer's buzz-worthy New York City sampling effort, where the Trojan™ Vibrations Pleasure Carts were greeted by thousands.

"With the success of the Trojan™ vibrator giveaway in New York City, it is evident that Americans understand that pleasure is a normal part of sexually healthy lives," said Bruce Weiss, Vice President of Marketing, Trojan™ Sexual Health. "By innovating high quality vibrators and making them easily accessible on drugstore, mass merchandiser and grocery store shelves, Trojan™ remains dedicated to taking pleasure out of the bedroom and into the mainstream."

Vibrators, Get Your Vibrators Here!

As temperatures outside start to drop, the makers of Trojan™ Vibrations will help heat things up by deploying a fleet of Trojan™ Vibrations Pleasure Carts over the coming weeks. The tour kicks off in our nation's capital and moves on to other cities, where brand ambassadors will be on hand to distribute free Trojan™ vibrators. People can track the tour and uncover upcoming stops by visiting Facebook.com/TrojanVibrations.

First stop? Washington, D.C., Location:The Park at Fourteenth 920 14th St., NW Washington, D.C. 20005. When: Tuesday, Nov 13th from 12:00 PM — 4:00 PM.

Join the Pleasure Party: Trojan™ Vibrations unites the country with a platform that aims to bring pleasure to the people. Visit the Trojan™ Vibrations Pleasure Carts for some post-election fun.

If you can't swing by the Trojan™ Vibrations Pleasure Carts, visit Facebook.com/TrojanVibrations for a chance to win a free Trojan™ vibrator.

What's the Buzz All About?

American couples are embracing vibrators more than ever before.[i] In fact, research from The Center for Sexual Health Promotion at Indiana University found that more than one in two American women (53 percent) and close to half of all American men (45 percent) have used a vibrator in their lifetime.[ii]

The makers of Trojan™ Brand Products are helping to lead the mainstreaming of the category by making high-quality vibrators accessible across a multitude of channels—at drugstores, grocery stores, mass merchandisers, online and in select adult stores—making it easier for couples to bring a higher level of fun and intimacy into their relationships. From vibrators to a wide variety of condoms, for over 90 years, the makers of Trojan™ Brand Products have remained dedicated to providing people with the tools they need to increase the heat index in the bedroom.

Trojan™ Pulse Vibrator delivers precise stimulation and boasts six vibration modes—three speeds and three pulse patterns, and is discreet and portable.

Trojan™ Tri-Phoria™ Vibrator provides 24 unique pleasure combinations via three interchangeable tips and eight vibration modes.

Trojan™ Twister™ Vibrator offers a unique twisting handle, allowing for multiple positions and options, including four unique twistable positions and eight vibration modes of five speeds and three pulse patterns. While Twister™ will not be featured as a giveaway at the Trojan™ Vibrations Pleasure Carts, you can find it at your local drugstore.*

For more information, visit Facebook.com/TrojanVibrations or TrojanVibrations.com.

About TROJAN™ VIBRATIONS

TROJAN™ VIBRATIONS is a line of high-quality vibrators and vibrating rings that help users enhance their sexual pleasure. This premium line of products offers unique features including multiple speeds and pleasurable pulse patterns in a variety of sizes and sensual designs to accommodate an individual's personal preferences. For more information, visit www.TrojanVibrations.com.

SOURCE Trojan(TM) VibrationsFrom PR Newswire

The Diesel Island

Diesel has started new adv campaign «Diesel Island» within the limits of strategy «Be Stupid».
If you do not manage to advance the outlooks on life in an old society, it's necessary — to keep away from those who does not accept innovative principles, and to organize the own state. Diesel continues to throw brushwood in a movement fire «Be Stupid», starting new advertising campaign «Diesel Island».

Freedom Island for Free People

Is a story of desperate young people which were tired of a boring society with all its interdiction dictated by «big brother's mind». The young people has landed on paradise islands to create the new nation to take all best principles of the device of the existing countries and forever to eliminate social injustice.

People on a photos, it «the pioneers, which profits on Diesel Island in search of rescue from tyranny, an economic crisis, political corruption and reality shows», begin new life in which there is no place for silly restrictions of the usual world.

The army of these people consists of pair-three the person, armed with soft pillows, inhabitants of this kingdom of rest project ecological means of transportation (for example, the car which copes from a strength of wind), and also gradually steal Wi-Fi from neighboring countries. Being children of a wind, the sun and freedom, they do not accept all totalitarian powers.

For last two years, Chrysler has created quite a buzz with their Super Bowl advertisements. In 2011, their “Made in Detroit” commercial featuring Eminem was particularly well received, as was their 2012 Clint Eastwood-narrated “Halftime in America” spot. As a result, many were anxiously waiting to see what the automaker had up its sleeves for this year’s game. Predictably, Chrysler continued the tradition of tugging on the heartstrings of the American public with their fan favorite “Farmer” and “Whole Again” commercials.

Featuring the narration of Oprah Winfrey and opening with her words, “We wait. We hope. We Pray. Until You’re Home Again,” on the screen, Chrysler’s “Whole Again” commercial is an advertisement for their Jeep brand—more specifically—for the partnership between Jeep and the United Service Organizations (USO). Throughout the two minute spot, the commercial depicts military families going about their lives while missing their loved ones who are overseas on active duty. The message Oprah relays is that like military families, the United States, as a nation, will not be whole again until all of our service men and women return home. Until then, however, Jeep—through its partnership with the USO—proudly supports “our nation’s heroes.”

As Chrysler well knows, patriotism is the one emotion that unites like nothing else. In fact, it’s hard to resist a commercial like this—one that celebrates the sacrifices that service families make—especially when those sacrifices are so clearly depicted on screen. The question remains, however, as to whether it’s right to capitalize on these sacrifices. Though it’s easy to forget, Chrysler’s main purpose behind the “Whole Again” commercial is to sell more Jeeps. And while their secondary purpose may very well be to advertise their partnership with the USO or even to give the USO some free publicity, presumably, they’re only doing this to sell more Jeeps as well.

Regardless of Chrysler’s true motivation, for a brief moment, the “Whole Again” commercial brought our attention back to America’s real heroes and away from the athletes who are too often idolized as such. For doing that, and for not featuring a Jeep until at least midway through the ad, we’re thankful and are already looking forward to next year’s Chrysler commercials.

This post was contributed by Brittany Cermak, senior editor at MotorCar.com —the World’s Largest Luxury Car Marketplace.

To begin with I suggest to look at a picture in the big permission.

For understanding of a plot of a picture, it is necessary to mean, that it is written in the beginning of 2009 when the world crisis generated by the USA, has captured a planet.

The broken egg too is simple so, it symbolises the broken financial system of America.

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When Droga5 got in touch with New York to ask if they wanted to pitch on a commercial to launch the new hydrogen powered Toyota they jumped at the chance to be involved in such a pioneering point in the history of motoring. Droga5 then received a truly brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels.
Brief
The brief called for simplicity, elegance, and sophistication in the film, whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car and was something we were thrilled to be a part of. The sensibilities of the project were completely aligned with our creative approach and working methods as a studio.
Approach
Working closely with the creative team at Droga5, our winning response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic.
The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it’ is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion.
Post production and animation was expertly handled by the talented team at Analog.

Creative Credits:
Production Company: ATYP
Directors: Merlin Nation, Chris Angelkov
Executive Producer: Debbie Crosscup
Client: Toyota
Campaign: The Turning Point
Agency: Droga5 NY
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Executive Creative Director: Neil Heymann
Creative Director: David Gibson
Creative Director: Nathan Lennon
Copywriter: Johan Gerdin
Digital Designer: Devin Croda
Chief Creation Officer: Sally-Ann Dale
Head of Broadcast Production: Ben Davies
Broadcast Producer: David Fisher
Group Brand Strategy Director: David Gonzales
Communications Strategist: Elsa Stahura
Junior Brand Strategist: Emily Mulvey
Group Account Director: Steven Panariello
Account Director: Bola Adekoya
Account Manager: Dave Murphy
Director of Digital & Integrated Marketing Strategy: Kimberley Gardiner
Post Production/Animation: Analog
Grade: The Mill
Producer: Heath Raymond
Telecine: Matt Osborne/Mikey Rossiter
Music: Rob Burger Music
Composer: Robert Burger
Sound: Heard City
Mixer: Phil Loeb
Voiceover: Brian Bascale

The trail is based around the concept of 'Stadium UK' — bringing the nation together in a huge Olympic Stadium to enjoy the BBC's comprehensive coverage of the London 2012 Games. Designed to be used across all the BBC's television, radio and digital Olympic content, it features the specially commissioned music First Steps by Elbow.

BBC comes under fire recently for their animated ad promoting the 2012 Olympics for copying the Lloyds TSB ad. Ironically both promotional spots were created by the ad agency Rainey Kelly Campbell Roalfe Y&R. The BBC’s trailer features the UK as a huge stadium with athletes preparing and competing for the Games which start on July 27.

Lloyds TSB’s ‘For the Journey’ adverts are known for their animated characters and utopian landscapes set to the classical piece Eliza's Aria by Elena Kats-Chernin.

The BBC advert featured cartoon swimmers in lanes created by buoys cast out by a fisherman, a BMX rider on a cliff edge and track cyclists racing around quarries.

Here's our new London 2012 TV ad (above). The ad brings together some of the favourite characters from previous Lloyds TSB adverts and shows how we're bringing London 2012 closer to communities all across the UK.

And, the ad features a new version of Eliza Aria, the great piece of music that's become as synonymous with Lloyds TSB TV adverts as the familiar voice of Julie Walters.

BBC 2012 marketing head Louisa Fyans said: ‘Animation enabled us to deliver to this brief and helped us create something really special for the BBC's London 2012 campaign.’

It was seen by millions – as Gary Lineker and his cohorts pulled in a peak of 15.5 million, averaging 13 million for the game.

The advert — which uses the tagline ‘wherever you are, never miss a moment with the BBC’ — will be used in the title sequence for the BBC’s Olympics TV coverage.

A Rainey Kelly spokesman said: ‘It is the culmination of a lot of hard work and we are very excited to feel part of the inspiration that this summer will bring.’

First official movie trailer/teaser for the movie "Lincoln", actually lets try that again this a Google Play Presents — "An Exclusive First Look At Lincoln" preety cool huh, I know I'm looking forward to seeing it.

Steven Spielberg directs two-time Academy Award® winner Daniel Day-Lewis in "Lincoln," a revealing drama that focuses on the 16th President's tumultuous final months in office. In a nation divided by war and the strong winds of change, Lincoln pursues a course of action designed to end the war, unite the country and abolish slavery. With the moral courage and fierce determination to succeed, his choices during this critical moment will change the fate of generations to come. The world trailer premiere will be released this Thursday followed by a Live Google Hangout with Spielberg and Joseph Gordon-Levitt.
www.lincolnmoviehangout.com

The official movie poster for the film was released last month, check it out HERE.

Fast football currently dominates the beautiful game with the likes of Lionel Messi, Ashley Young, and David Silva controlling matches across the world. Now, with the launch of the groundbreaking adidas F50 powered by miCoach, adidas is giving UK footballers the chance to prove they’re fast too with their ‘The Hunt For Fast’ campaign.

adidas is scouring the nation for the fastest 11 amateur footballers in the land. After playing in a match or training session wearing a new pair of f50 boots powered by miCoach, you’ll be able to view your performance data including: average speed, top speed, distance covered and more. Then, you can upload the stats directly onto miCoach and compare them to other players across the country. The players who with fastest times each week will be rewarded with a place in the fastest team ever assembled.

The adizero F50 miCoach players who make it into the team will be given ultimate recognition for their efforts with personal advertisements appearing in press, online or pitch side hoardings at football matches across the country. Additionally, select winners will get the chance to put their speed to the ultimate test by meeting and competing against some of the fastest professional players in the premier league.

Thanks to the miCoach chip in the boot, players are able to track their performance as the devise measures 360 degree movement, the number of sprints, and distance covered in the game.
The chip wirelessly connects to your smart phone, iPad, PC or Mac and uploads your statistics which you can then share via social media channels.

The British Museum will open a major exhibition presenting a history of Indigenous Australia, supported by BP. This exhibition will be the first in the UK devoted to the history and culture of Indigenous Australians: both Aboriginal peoples and Torres Strait Islanders. Drawing on objects from the British Museum’s collection, accompanied by important loans from British and Australian collections, the show will present Indigenous Australia as a living culture, with a continuous history dating back over 60,000 years.

The objects displayed in this exhibition are immensely important. The British Museum’s collection contains some of the earliest objects collected from Aboriginal people and Torres Strait Islanders through early naval voyages, colonists, and missionaries dating as far back as 1770. Many were collected at a time before museums were established in Australia and they represent tangible evidence of some of the earliest moments of contact between Aboriginal people, Torres Strait Islanders and the British. Many of these encounters occurred in or near places that are now major Australian cities such as Sydney, Melbourne, Adelaide, and Perth. As a result of collecting made in the early 1800s, many objects originate from coastal locations rather than the arid inland areas that are often associated with Indigenous Australia in the popular imagination.

The exhibition will not only present Indigenous ways of understanding the land and sea but also the significant challenges faced by Indigenous Australians from the colonial period until to the present day. In 1770 Captain Cook landed on the east coast of Australia, a continent larger than Europe. In this land there were hundreds of different Aboriginal groups, each inhabiting a particular area, and each having its own languages, laws and traditions. This land became a part of the British Empire and remained so until the various colonies joined together in 1901 to become the nation of Australia we know today. In this respect, the social history of 19th century Australia and the place of Indigenous people within this is very much a British story. This history continues into the twenty first century. With changing policies towards Indigenous Australians and their struggle for recognition of civil rights, this exhibition shows why issues about Indigenous Australians are still often so highly debated in Australia today.

The exhibition brings together loans of special works from institutions in the United Kingdom, including the British Library, the Pitt Rivers Museum and the Cambridge Museum of Archaeology and Anthropology. A number of works from the collection of the National Museum of Australia will be shown, including the masterpiece ‘Yumari’ by Uta Uta Tjangala. Tjangala was one of the artists who initiated the translation of traditions of sand sculptures and body painting onto canvas in 1971 at Papunya, a government settlement 240km northwest of Alice Springs in the Northern Territory. Tjangala was also an inspirational leader who developed a plan for the Pintupi community to return to their homelands after decades of living at Papunya. A design from ‘Yumari’ forms a watermark on current Australian passports.

This exhibition has been developed in consultation with many Aboriginal and Torres Strait Islander individuals, Indigenous art and cultural centres across Australia, and has been organised with the National Museum of Australia. The broader project is a collaboration with the National Museum of Australia. It draws on a joint research project, funded by the Australian Research Council, undertaken by the British Museum, the National Museum of Australia and the Australian National University. Titled ‘Engaging Objects: Indigenous communities, museum collections and the representation of Indigenous histories’, the research project began in 2011 and involved staff from the National Museum of Australia and the British Museum visiting communities to discuss objects from the British Museum’s collections. The research undertaken revealed information about the circumstances of collecting and significance of the objects, many of which previously lacked good documentation. The project also brought contemporary Indigenous artists to London to view and respond to the Australian collections at the British Museum.

Neil MacGregor, Director of the British Museum said, “The history of Australia and its people is an incredible, continuous story that spans over 60,000 years. This story is also an important part of more recent British history and so it is of great significance that audiences in London will see these unique and powerful objects exploring this narrative. Temporary exhibitions of this nature are only possible thanks to external support so I am hugely grateful to BP for their longstanding and on-going commitment to the British Museum. I would also like to express my gratitude to our logistics partner IAG Cargo and the Australian High Commission who are supporting the exhibition’s public programme.”

Source: The British Museum [April 23, 2015]

According to BizJournals, Toyota is now the "exclusive auto partner" of the Niners as part of a multimillion dollar deal. Part of the agreement is that Toyota will sponsor the red zone — the area between the 20-yard line and the end zone — at San Francisco's brand new Levi's Stadium, meaning a massive, distracting graphic will appear on the screen any time a team reaches that section of the field.

Luckily, Toyota's red-zone advertising will show up only on the local, KPIX broadcast of preseason games; it is not a national deal. Still, you have to imagine that this is a glimpse of the future, and one that NFL fans aren't going to be particularly pleased about.

Here are two screengrabs, via SB Nation:

Heineken introduces new limited edition star bottles, the first time they've redesigned it's packaging since 1946.

The new "Star Bottle" design (above) is for U.S. consumers and scheduled to be on shelves nation wide by March of next year. The James Bond Skyfall limited editions bottles are below.

"The newly designed Star Bottle allows Heineken to take a huge step forward in the globalization of the brand, which started with our 'Open Your World' marketing campaign and our more recent draught program," says Colin Westcott-Pitt, VP of Marketing, Heineken USA. "The Heineken bottle has gone through a number of progressions but has always maintained its core iconography that has become a symbol of upscale premium beer, and this philosophy will remain the same with the new Star Bottle design."

"The Star Bottle will be available in 12 oz. and 22 oz. sizes and features a taller, thinner shape giving it a more modern and premium look. The bottle also features an embossed thumb groove that improves grip and encourages people to hold the bottle at a lower point, keeping the beer colder. While the bottle is changing, consumers can still expect the same smooth, full-bodied beer with a complexity that balances fruity notes with mild bitterness that has been synonymous with Heineken for more than 100 years."

What do you think about the new bottles?

New York-based advertising upstart Interplanetary recently tapped Table of Content and Hooligan to help create two spots for the Leukemia & Lymphoma Society (LLS). "Today” (:60) and “Soccer” (:30) were directed by Rick Knief and edited by Eric Carlson.

The brand image campaign serves as a call to action with the promising hope of a cancer cure — thanks to treatments advanced by LLS. The spots will broadcast on network and cable stations across the nation on donated airtime. Actor Michael C. Hall (Dexter), a Hodgkin's lymphoma survivor himself, narrated the spots.

“The creatives (Bruce Lee, Jill Mcclabb, and Chris Parker) and agency producer Terry Debonis were all open and collaborative throughout the process and a joy to work with,” remarks Rick Knief, director, Table of Content. “And by teaming up with Hooligan, and having TANQ handle all the graphics and visual effects, it was one-stop shopping for Interplanetary.”

"Interplanetary has a lot of great editors and directors in their rolodex, so we were honored that they turned to us for such an inspiring campaign,” adds Eric Carlson, senior editor/partner, Hooligan.

“Today” imagines a day everyone hopes to remember: the day cancer is cured. Big news (not yet revealed to the viewer) sweeps across the city, halting everyday moments in homes, laundromats, diners, offices, gyms and train stations. Crowds gravitate towards TVs, computers and cell phones before the spot’s big reveal: a newspaper headline reading, “CANCER CURED!” The news culminates on a Times Square billboard before the closing montage shows various characters celebrating and embracing with loved ones afflicted by cancer.

Filming “Today,” Knief aspired to capture emotions of an ordinary day becoming extraordinary.

“The vignettes needed to tell the back story of an average day, while at the same time, intrigue viewers leading up to the big news,” he explains. “I shot at 40 frames per second to give the piece a heightened reality. We all want to imagine a day when cancer is cured, what it would be like, and how it will affect us emotionally.”

“Some of these moments could have played out the whole 60 seconds,” Carlson expounds on editing the spot. “I just tried to find little eye movements, or maybe a hand gesture to best capture each emotion. The big-picture goal was communicating the weight of the coming news through all the various reactions before revealing what it actually was. We held it as late as possible to let the quietness of the imagery develop and draw the viewer in.”

"Eric’s knack for finding the best moments and organizing them in a way that allowed us to experiment and explore was critical to making these spots shine,” adds Knief. “It also made for a smooth collaboration bringing Interplanetary into the editing process.”

“It was a fun day for the crew and all of the kids,” Knief recalls. “We shot at 270 frames per second to capture and emphasize the intensity of the kids playing. The languid feeling of the images really allowed for the message, delivered through graphics and voiceover, to come through loud and clear.”

Reflecting on directing a positive campaign for such an important cause, Knief describes it as an experience he and his production team will always remember:

“This job was profoundly close to me both professionally and personally,” concludes Knief. “With myself, and many others involved with this campaign, having lost loved ones to cancer, we all came out of the job inspired with the promising hope for a cure one day.”

Credits:
Client: Leukemia & Lymphoma Society
SVP, Marketing Lisa Stockmon
Sr Creative Director: Robert Santangelo
VP, Marketing & Creative Services: Martanne Kaczmarkiewicz

Ad Agency: Interplanetary
Sr Producer: Terry DeBonis
Partner, Creative Director: Bruce Lee
Partner, Creative Director: Jill McClabb
Art Director: Chris Parker
Managing Director: Joe Dessi
Production Co: Table Of Content
Director: Rick Knief
Producer: Michelle Towse

Today sees the launch of a new ad campaign for garden wood care brand Cuprinol. The repositioning kicks off with a charming and surreal campaign by 18 Feet & Rising, which champions their Garden Shades range, urging people to cheer up their gardens.

The first push is 'Whimpering Garden', a 30” TV ad in which an unloved garden shed is cheered up with a lick of Cuprinol.

In the ad, a couple is woken up by what sounds like a crying baby, but actually turns out to be their distraught shed. After the husband tries, and fails, to pacify the weeping shed with a giant bottle of milk, the wife produces a tin of Cuprinol which works a treat. The spot’s strapline is: “For protecting and brightening your garden. Cuprinol. Cheer it up.”

The ad, directed by Thai star Suthon Petchsuwan, highlights the emotional pull of the AkzoNobel-owned brand, which boasts a 94-strong colour range, as well as a rich heritage in practical wood protection. The spot will be on air in the lead up to the Easter and May bank holiday weekends, and will be available online.

18 Feet & Rising developed the idea behind the 'Cheer It Up' positioning, as well as the TVC and its digital amplification.

The brand re-launch also includes a new logo and new packaging across all its products, designed by Brand design consultancy Springetts, and the launch of a new website on 27 March developed by AnalogFolk.

Along with its new brand identity, Cuprinol is launching new products this year, including ‘Less Mess Fence Care’ and next generation garden shades, with four-year weather protection. In addition to the 34 existing shades, the brand is also launching 60 new colours for the Garden Shades range.

Kathryn Ledson, Senior Marketing Manager AkzoNobel, said: “Cuprinol has always been passionate about protecting garden wood and enhancing outdoor spaces. We want our new campaign to show people how simple it can be to add personality and colour to outside spaces and inspire people to ‘Cheer It Up’! With the new range of Garden Shades, it’s the perfect time to brighten up Britain’s gardens!”

Rob Ward, Head of Strategy at 18 Feet & Rising, said: “Cheer it up' repositions the category from a boring, brown chore to a colourful, emotional reward that encourages the nation to bring out the best in their gardens.”

Credits:
Client: Kathryn Ledson, Senior Marketing Manager
Creative Director: Anna Carpen
Creatives: Anna Carpen, Stephen de Wolf & Behrad Taherparvar
Account Director: Adrienne Little
Strategy: Rob Ward
Agency Producers: Emily Hodgson & Julia Methol
Director: Suthon Petchsuwan
Producer: Hugh Bacher
Post Production: Mum Films
Media Planning/Buying: Mediacom
Production: TWC Films

M&M's newest commercial gets a little dangerous as Ms. Brown introduces Red to a chocolate loving beauty, things quickly get ugly as the red headed woman wants to "Devour" our little funny loving red M&M as she drives off with him.

Credits:
Ad Agency: BBDO, New York.

M&M's 2013 Super Bowl Ad Watch News:

Today Mars Chocolate North America introduced M&M'S® Brand's new integrated marketing campaign called 'Better With M™,' which includes a new 30 second television commercial that will air during the first quarter of Super Bowl XLVII.

"'Better With M' showcases how M&M'S irresistible chocolate makes moments more fun and delicious," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "The 'Better With M' story is delivered through our colorful spokescandies, whose irresistible chocolate always makes moments even better – be they watching the Super Bowl, baking cookies, gathering the family together for a movie or even tailgating."
In addition to the Super Bowl ad, which was created by BBDO New York, highlights of the year-long 'Better With M' campaign include multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions and multiple social initiatives focused on Facebook and the hashtag, #betterwithmms. The first television ad from the new campaign – starring Ms. Brown – will being airing today.

A cornerstone of the campaign is a new cause-related marketing effort designed to make 'America Better With M' by funding the construction of Habitat for Humanity homes across the nation. As part of the initiative, M&M'S is also encouraging, as well as incentivizing fans to help 'M-Prove America' by volunteering at Habitat job sites nationwide.
"'Better With M' represents one of the largest marketing efforts in M&M'S history," added Benin. "We're confident our full range of communications and activities will excite consumers from the Super Bowl all the way through next winter's holiday season."
via: PR Newswire (http://s.tt/1ypL6)

A new ad campaign from BP that will begin airing today, "BP Gulf Coast Update — Our Ongoing Commitment," is the first commercial we've seen from BP since 2010. Their newest spot is a progress report of the cleanup in the Gulf Coast region after the Deepwater Horizon disaster in the spring of 2010.

The first in a series of TV spots features Iris Cross from New Orleans, a 29-year veteran of BP who, among other things, reports that all Gulf beaches and waters are open.

As BP shifts it's efforts from clean up into into an environmental-restoration and research phase Geoff Morrell, BP America's VP-communications said: "We made a commitment not only to restore the Gulf but also to keep the American people informed of that effort. We've made significant strides over the past year and believe it's a good time to provide a progress report to the nation."

What do you think of the new ad from BP?

Amazing moments and the "Hello" effect for AT&T latest ad campaign. "Hello" demonstrates an amazing moment being shared across the country on the nation's largest 4G network, AT&T. It starts as an amazing football play seen by a few people. But once posted, it becomes a moment the entire country can enjoy, and something that builds to an introduction our hero will never forget.

Credits:
Advertising Agency: BBDO, New York, USA
Chief Creative Officer: David Lubars
Executive Creative Directors: Heather Gorman / Jeff Spillane
Creative Director / Copywriter: Alex Russell
Creative Director / Art Director: Stephen McMennamy
Producer: Cheryl Gackstetter
Executive Music Producer: Melissa Chester
Production Company: Smuggler
Director: Henry-Alex Rubin
Director of Photography: Ken Seng
Editing Company: P.S. 260
Editor: JJ Lask
Visual Effects: Spontaneous

Google embraces the film "The Internship" starring Vince Vaughan and Owen Wilson with a Google+ Hangout today hosted by Conan and the comedic actors. Above, the first official trailer for the film was released shortly after.

The movie...
Billy (Vince Vaughn) and Nick (Owen Wilson) are salesmen whose careers have been torpedoed by the digital world. Trying to prove they are not obsolete, they defy the odds by talking their way into a coveted internship at Google, along with a battalion of brilliant college students. But, gaining entrance to this utopia is only half the battle. Now they must compete with a group of the nation's most elite, tech-savvy geniuses to prove that necessity really is the mother of re-invention. | The Internship opens in theaters June 7, 2013.

As part of a brand re-launch, Lil-Lets has created a new campaign aimed at encouraging women to embrace their femininity.

Women’s bodies work in amazing ways and Lil-Lets knows why women feel the way they do during their cycle. The new campaign positively embraces this knowledge and shares it with an unexpected edge that may surprise women themselves.

Using striking headlines and intriguing insights including ‘HORNY’ which reveals that “if your period makes you feel a bit horny, it’s because your body knows an orgasm is one of the best, natural ways to ease the discomfort of cramps”, the campaign hopes to connect with today’s woman and recruit a new younger generation to the brand, as well as appealing to loyalists.

The press campaign will appear in women’s monthlies and weeklies. The digital campaign features True and False questions linking to an interactive Body iQ quiz that tests the nation’s knowledge of how the body works, including everything from orgasms to the shopping gene.

Clodagh Ward, Director of Marketing at Lil-Lets, said; “At Lil-Lets we are passionate about celebrating femininity and all there is to love about being a woman. The campaign devised by Leagas Delaney brings this vision to life and underpins what we are all about – we know that periods are a natural part of a woman’s life and we are in tune with how it makes you feel.”

Nigel Roberts, Creative Director at Leagas Delaney, said; “We wanted to create a campaign that was different to the category. Candid references to why your body works the way it does during your period has grown-up honesty to it.”

The press ads will feature new packaging and highlight key products outside of their heritage in tampons, including applicator tampons and towels.

Credits:
Creative Director: Nigel Roberts
Associate Creative Director: Timo Klaarenbeek
Art Director: Chris Felstead
Copywriter: Adam Arber
Digital Art Director: Kalle Everland
Digital Copywriter: Will Pike
Account Director: Layla Potter
Agency Producer: Alexa Easterby/Ben McMullen/Amy Chalkley
Photographer: Jo Metson Scott

Yesterday's gone and tomorrow will be, so life is all about enjoying the moment you're in. Magners' latest ad, featuring an ode to the 'here and now', and inspiring the nation's cider lovers to meet for a Good Time with Magners.

Credits:
Advertising Agency: The Red Brick Road, London
Production: Sonny London
Country: United Kingdom
Director: Steve Rogers
Creative Director: Matt Davis
Creative Director: Richard Megson
Art Director: Marcus Smith
Copywriter: Tom Hopkins
Producer: Charles Crisp — TAG Worldwide
Business Director: Kate Modeland
Sound: Factory — Tom Joyce
Sound: Factory — Sam Robson
Post production: Big Buoy — Flame — Mark Robinson
Post production: Smoke and Mirrors — Grade — Mark Horrobin
Editing Company: Speade
Post production: Big Buoy — Producer — Barny Wright
Editor: Sam Sneade