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In an artistic twist on recycling, Lexus challenged four of today's most exciting designers to create innovative fashion items using parts from the Lexus CT 200h (a car that is 90 percent recyclable). The designers created jewelry, clothing, shoes and a very dramatic and Gaga-esque headpiece from gaskets, floor mats and hose clamps.

The Lexus Fashion Workshop will appear in the January 2012 issue of Vogue, on newsstands this week.

Elevating the notion of recycling to an art form, Lexus challenged four of fashion’s most inventive designers to rethink their notions of automotive design for an advertising campaign to appear in Vogue. Using some of the more than 2,000 individual parts of a completely dismantled Lexus CT hybrid, a vehicle that is 90 percent recyclable*, the designers created fashionable works of art as part of The Lexus Fashion Workshop.

From crank bearings to exhaust gaskets, the designers took on the challenge with verve, turning some of the best engineered auto parts into innovative fashion accessories – all while driving home the beauty of recycling.

·“Environmental Crown of Virtue”—A truly head-turning piece designed by Moss Lipow using a transmission starter and exhaust manifold gasket.
·“The Valve Collection”—Designed by jewelry creator Eddie Borgo using valve lifters, crank bearings and hose clamps.
·“Nomadic Sanctuary”—A sleek trench coat, shorts and clutch designed by John Patrick, featuring floor mats made from plant-based plastic, sustainable sound-dampening material, wire harness, leather seat covers and cargo covers
· “The Luna Shoe”—Created by Alejandro Ingelmo using armrest leather trim and clear plastic tubing.

“Merging the worlds of luxury automobiles, art and fashion is another example of how Lexus is 'Engineering Amazing' or maybe more appropriately, 'Engineering Unexpected',” said Brian Smith, vice president of marketing for Lexus. “We were able to challenge four designers to turn one of our most progressive hybrid vehicles into innovative fashion pieces, inspiring the designers, and the world, to see things differently.”

The four pieces will be highlighted in a six-page advertisement in the January 2012 issue of Vogue.Behind-the-scenes videos of the Lexus CT hybrid being dismantled piece-by-piece are available at Vogue.com/Promotions/Lexus. Additionally, a series of exclusive interviews with the four designers will be posted throughout December.
More here.

Lexus and ad agency Team One develop "CinePrint" technology and bring print ads to new level by merging print and digital media. A print ad that ran in the Oct. 15 Sports Illustrated magazine for the 2013 Lexus ES roars to life when you place it over an iPad that has the Web page Lexus.com/stunning loaded. The video above demonstrates just how impressive this is as the engine revs, the headlights flash, the wheels spin and the background pulses with color, while to listen to a rockin musical soundtrack.

Credits:
Ad Agency: Team One
CinePrint™ technology developed by Lexus.

A new TV ad for Lexus entitled "Walk The Walk", not sure whats better the music (song title is "Snowflake" from the Bristol, England duo Malachai) or the blonde starring down the sexy brunette, ok maybe she's not but it sure would have made for a better ad if she did. The spot is promoting the Lexus All-Weather Drive and never sacrifice style, even if your get frost bite on your feet ladies!

Credits:
Client/Spot Title: Lexus “Walk the Walk”
Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Jason Stinsmuehlen
Associate Creative Director: Andrew Smart
Senior Art Director: Ryan DiDonato
Executive Producer: Sam Walsh
Producer: Jenny Valladares
Production Company: Serial Pictures
Director: Jonas Akerlund

Executive Producer: Violaine Etienne
Line Producer: Leslie Vaughn
Editorial Company: JumP
Editor: Richard Cooperman
Asst. Editor: Dustin LaForce
Producer: Gavin Carroll
Executive Editorial Producer: Betsy Beale
Post/Effects Company: A52
Producer: Scott Boyajan
Executive Producer: Jennifer Sofio Hall, Megan Meloth
Audio: Juice Studios
Mixer: Bob Gremore
Music: “Snowflake” by Malachai
Color: Company 3
Colorist: David Hussey

Recent jumP LA addition Richard Cooperman is off to a great start with his new studio by cutting a high-energy spot for Lexus. Teaming up with Serial Pictures Director Jonas Ackerlund via Team One, Cooperman wove together a powerful combination of images, music and typography.

Miles is a winding adventure passing through day and night, remote desert scenery and lively cities, twisting mountain roads and pick-up lanes at train stations. It is populated by the young, urbane and fashionable, who pile in for long road trips and gather around pools for raging late-night parties. Cooperman perfectly blends this dynamic world with upbeat music and shots of a Lexus powering down the road.

"Jonas gave me so much unbelievable footage to work with," noted Cooperman. "The tough part was winnowing it down to the very best and building something that matched his and Team One's vision for the spot."

"We are thrilled to have such a beautiful spot be Richard's first project with us," noted jumP EP Betsy Beale. "It was a great collaboration between Jonas, the agency and Richard".

Credits:
Client: Lexus
Spot Title(s): "Miles"
Air Date: June 2012

Agency: Team One
CCO: Chris Graves
GCD: Jason Stinsmuehlen
SR.AD: Ryan DiDonato
ACD/Copy: Andrew Smart
Senior Producer: Beth Hagen

Prod Co: Serial Pictures
Director(s): Jonas Ackerlund
DP: Par Ekburg
EP: Violaine Etienne
Producer: Alec Sash

Editorial Co: Jump LA
Editor: Richard Cooperman
EP: Betsy Beale
Producer: Gavin Carroll

Post/Effects Co: A52
Lead VFX/Inferno Artist: Paul Yacono
EP: Jen Sofio Hall

Telecine Co: CO3
Colorist(s): Dave Hussey
Producer: Denise Brown

Audio Post Co: Juice
Mixer(s): Bob Gremore

via: http://www.trustcollective.com/portfolio/content/jump_lexus.php#ixzz1yqvDGM94
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

From my friends over at Saatchi & Saatchi, Italy comes a great new ad for the new Lexus GS Hybrid entitled "120 Heartbeats." What starts off as beautiful tranquil moment turns into a heart pounding trill ride on a test track in the Lexus GS. You'll love the lady at about the 2 minute mark...she looks angry but I think she may had one heck of an orgasmic ride.

Lexus GS Hybrid "Heartbeats" Spot Credits:

Ad Agency: Saatchi & Saatchi Italy Executive Creative Director: Agostino Toscana. Creative Directors: Luca Lorenzini, Luca Pannese. Copywriters: Marco Dispenza, Massimo Paternoster. Art Directors: Davide Vismara, Giulio Frittaion. Account Director: Camilla Pollice, Lorenzo Foffani. Account Manager: Ilaria Lorenzetti. Head of TV: Raffaella Scarpetti. Producers: Ella Elliott, Manuela Fidenzi. Directors: The Saatchi & Saatchi Creative Team. DoP: Alessandro Bolzoni. Original Music: Stabbiolo Records. Editor: Vilma Conte. Production House: H Films. Sound Design: Top Digital. Post Production: Bloompix.

"Blend Out" for the new 2014 Lexus IS is more than a print ad appearing in this years Sports Illustrated Swimsuit Issue...gentlemen start your scanners. To create it, they cast three swimsuit models to pose with the Lexus IS and camouflaged the models within the scene—actually making them part of the set design. In order to reveal the models readers are asked to scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits.

Credits:
Creative Ad Agency: Team One
Chief Creative Officer: Chris Graves
Group Creative Director: Craig Crawford
Art Director: Dustin Arnold
Associate Creative Director: Eric Arnold
Senior Art Producer: Jason Lau
Account Director: Kelly Stevens
Director of Technology: Eddie Stover
Senior interactive Producer: Chad Bauer
Technologist: Rob Edwards
Photographer, Director: Carlos Serrao
Executive Producer: Kim Johnson
Layering and Compositing: Terry Silberman, ArsenalFX

Lexus will have an ad in the 2012 Super Bowl XLVI for the first time ever. It features the all-new GS, and they have started promoting it with a 15 second teaser ad.

Credits:
Ad Agency: ATTIK in association with Lexus

Roadside Entertainment recently turned to MindSmack’s editing and post talent for the inspiring digital campaign “The Next Level” for Lexus. Working in close collaboration with Roadside Entertainment, MindSmack Editor Paul DiNatale helped shape short documentary vignettes that showcase the entrepreneurial spirit of eight celebrity business owners from a variety of industries. The films feature luminaries Russell Simmons, Grant Achatz, Padma Lakshmi, Steve Stoute, Rachel Roy, Jessica Alba, Alexandra Wilkis Wilson, and Adam Rapoport. These entrepreneurs elevate industry standards as they each strive to achieve “the pursuit of perfection.” Being fearless, bold and forging new roads to success is the ‘through-line’ with each filmed portrait, and this sentiment dominates this compelling campaign.

See more of the campaign here.
"Lexus wanted to do a series of short films about pioneers in all walks of life and how they approach the challenge of reaching the next level,” notes Director Ron Yassen. “We needed to book, shoot, and edit eight high-profile pieces in three months in order to launch the campaign, so our production timeline was quite difficult. MindSmack's team of editors and artists helped us realize our creative vision, kept us on track and on budget, and made the campaign a huge success.”

“These spots were a fun challenge to work on, getting the messaging just right in a fairly short segment can be tricky; but working with EP John Hirsch and his crew made our job here at MindSmack a breeze,” comments Editor Paul DiNatale, who has edited acclaimed work for ESPN, CBS, ABC, HBO, USA Nickelodeon, TruTV, VH1, Showtime and more.

Credits:
Production Company: Roadside Entertainment
Director: Ron Yassen
Executive Producers: John Hirsch, Cash Warren
Post-Production Company: MindSmack
Creative Editor: Paul DiNatale
Colorist: Dario Bigi
Sound Mixer: Brian Rund

Shooting a film with a one of a kind concept car for her Lexus Short Film "A Better Tomorrow" thrilled and challenged director Mitsuyo Miyazaki. In this behind the scenes piece, Miyazaki and producers reveal how they overcame the obstacles and imbued even more Japanese authenticity into the story-with the help of world-renowned animator Koji Morimoto.

Below, directors and producers share the end of their journey, as well as the end of the adventure for the young lead actors as they return to their home.

Lexus brings Amazing in Motion to life. "Steps" tells the story of an 11-foot tall figure, brought to life by puppeteers, as it moves through the city in search of something.

Credits:
Creative Advertising Agency: Team One

The world's largest 3-D interactive projection billboard was created to promote the Chevy Sonic on the Roosevelt Hotel in Las Vegas.

Hollywood Boulevard was taken over last week, where they re-created the giant-sized, 3D version of the old-school claw game in front of the famous Roosevelt Hotel. Passers-by were given a chance to use a human-sized joystick to direct the claw which was projected onto the side of a building and had a chance to win an array of prizes including a $4,000 vacation, a Burton snowboard, and one for lucky person, a 2012 Chevy Sonic.

The project was the work of Goodby Silverstein & Partners and Pearl Media. "With Pearl's innovative approach to experiential advertising and Sonic's willingness to try 'firsts,' we at Chevy wanted to take the partnership into groundbreaking territory. So we added the real-time experiential claw-game piece," said Kevin Mayer, Chevrolet's director-advertising and sales promotion. "Sonic is up for any challenge, and Pearl's Claw Game pushed the Sonic into a new gaming realm that combined old-school fun with cutting-edge technology."

The famous Roosevelt Hotel is no stranger to being used for 3-D projections, Lexus put a twist on traditional Earth Day activities when it brought Earth Night to Hollywood as part of the launch of the all new CT 200h. Lexus transformed The Roosevelt Hotel with a 3D projection featuring architectural light mapping technology. Using state-of-the-art projection, lighting, shadows and 3D animation, the imagery popped from the walls and windows of the hotel to animate the landmark.

Pearl also did one for the release of the X-Men film on the Roosevelt.