ShowBusinessMan [Search results for leo

  • Leo Messi Is The New Speed Of Light in Iris Created Work for the Adidas adizero F50 boot

    Leo Messi Is The New Speed Of Light in Iris Created Work for the Adidas adizero F50 boot

    Adidas and creative Adam Fish of Iris capture the genius of FC Barcelona star Lionel Messi by dressing him in a bespoke LED suit and capturing his skills at 1,000 frames per second.

    The New Speed of Light captures the footballing genius of Leo Messi like you've never seen before. Exploring the moves that make him the best in the world in intricate detail through the use of light.

    The film captures and analyzes Leo's movement, to reveal the secret of his movement on the pitch as well as highlight the light in motion design of the new adizero F50 Messi boot he'll wear for the first part of the season. To do this, Leo wore a custom-made LED suit and hood, with hundreds of individual LED's sewn by hand in to adidas TechFit gear. As well as 'hacked' adizero F50 Messi boots rigged with the three stripes in LED and a bespoke, moulded LED football. He was then filmed at 1000 frames per second using a Phantom camera and the resulting footage treated using a specially developed visual effects technique — creating a beautiful echo effect and a concert visual aesthetic set to a fitting electro/dance track by Congorock.

    Credits:
    Developed by Iris and ML Studio
    Director: Marcus Lyall
    Creative: Adam Fish
    Shot on location in Barcelona, Spain.

  • How To Tastefully Advertise A Funeral Home | Leo Burnett for Co-Operative Funeralcare

    How To Tastefully Advertise A Funeral Home | Leo Burnett for Co-Operative Funeralcare

    The Co-operative Funeralcare, part of The Co-operative Group, unveils a new integrated advertising campaign today.

    The campaign, which includes TV, press, radio, outdoor and digital activity, has been devised by Leo Burnett – lead advertising agency for The Co-operative. It is the agency's first output for The Co-operative Funeralcare, and has been developed following extensive consumer research.

    The TV commercial was directed by Peter Cattaneo, Oscar-nominated director of The Full Monty, who has also directed ads for brands including Volkswagen, McDonald’s and The National Lottery.

    In the ad, a bereaved wife is taken on a detour on the way to her husband's funeral, passing along a bridge that looks down over his favourite fishing spot, where fellow fisherman bow to pay their respects. The narrator tells us “a funeral is more than just flowers, cars and music”, and at Funeralcare it's about “finding those personal touches”, such as changing the route to prompt a happy memory.

    Actress Katherine Kelly provides the voiceover and real-life Funeral Director, Lynsey Ward, from Funeralcare’s Bolton funeral home also stars. The first 40-second commercial will air on ITV and a shorter 30-second execution will also be circulated.

    Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare said: “The advert focuses on personalisation and The Co-operative Funeralcare's ability to deliver personal touches to make a funeral more memorable and respectful. The business has been a pioneer in TV advertising in the funeral industry and the new advert highlights how, as the UK's leading Funeral Director, we ensure that every funeral we arrange is completely personal and unique.”

    Credits:
    Project name: The Co-operative Funeralcare: ‘Smile’
    Client: Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare
    Brief: Co-operative Funeralcare wanted to show that the tiniest touches are important to their business of helping their clients as much as possible. This has been achieved in this script by diverting the hearse to show fishermen standing to show their respect to our heroine's husband.
    Creative agency: Leo Burnett
    Copywriter: Graham Lakeland
    Art Director: Richard Robinson
    Creative Directors: Tony Malcolm and Guy Moore
    Executive Creative Director: Justin Tindall
    Planner (Leo Burnett): Ian Hilton
    Media agency: Rocket
    Media Planner (Rocket): Faye Turner
    Production Company: Academy Films
    Director: Peter Cattaneo
    Editor: Scot Crane, Quarry
    Post-production: MPC
    Audio post-production: 750MPH
    Exposure: National television; Press, Outdoor, online
    Press/Poster Credits:
    Designer: Tim Fletcher

  • Co-Operative Food "Here For You For Life" Christmas Advert

    Co-Operative Food "Here For You For Life" Christmas Advert

    The UK based Co-Operative Food launches a new Christmas advert campaign directed by Peter Cattaneo entitled "Here For You For Life". The ads are heart warming and food-a-licious focusing on typical family scenarios. Full press below.

    The Co-operative Food is launching its Christmas offering in a new multi-million pound festive campaign. Unveiled today (1 November), the campaign, created by Leo Burnett, marks a change in direction for the community retailer and highlights how the Co-operative is helping families keep the show on the road this Christmas.

    In a series of television ads, many of them to be screened at prime time over the next eight weeks, The Co-operative Food will focus on the quality and availability of its products in moments of family need during the festive season, using a new strapline “Here For You For Life”.

    The first 30-second brand commercial, directed by Oscar-nominated Peter Cattaneo of Full Monty fame, will appear on advertising breaks tonight. The ads will set key seasonal products against a backdrop of family situations at Christmas – for example, an unexpected guest arriving for Christmas dinner or the sudden need for a forgotten present – providing viewers with instantly recognisable scenarios and highlighting the retailer’s breadth of range and convenience.

    There are 27 different executions of the commercial in all and the campaign will also be backed by national print advertising.

    Steve Murrells, Chief Executive of The Co-operative Food, explained: “This Christmas, more than ever, people will be looking for real value close to home and, with a food store in every UK postal area, The Co-operative is perfectly placed to deliver.”

    “However, rather than simply concentrating on price and product, this campaign will bring home the essential part The Co-operative Food can play in fulfilling those needs we all have in everyday life and especially at Christmas. It also has the added benefit of stressing the longevity of, and trust in, The Co-operative.”

    The campaign, represents the first fruits of the partnership between The Co-operative Group and Leo Burnett, which was appointed as lead advertising agency earlier this year.

    Justin Tindall, Executive Creative Director of Leo Burnett commented: "This new campaign is all about looking through the window of British life at Christmas. Real life, relatable situations in which The Co-operative can always be depended upon to have the right product at a fair price."

    Peter Cattaneo has a wide range of ad credits to his name including work for Audi, KitKat, Volkswagen, Camelot and McDonald’s. He is also the director of the award-winning BBC 2 comedy ‘Rev’ about the tribulations of a vicar running an inner city parish.

    Katherine Kelly, known to Coronation Street fans as Rovers Return barmaid Becky, has done the voice over for the campaign. Kelly has also recently won rave reviews for her performance in “She Stoops to Conquer” at the National Theatre.

    Project name: The Co-operative Food Christmas 2012 campaign
    Client: Steve Murrells, Chief Executive The Co-operative Food
    Brief: The campaign positions The Co-operative Food as helping people keep the show on the road this Christmas.
    Creative agency: Leo Burnett http://www.leoburnett.co.uk/
    Creative Director: Justin Tindall
    Copywriter: Phillip Meyler/Darren Keff
    Art director: Darren Keff/Phillip Meyler
    Planner: Tom Roach
    Media agency: Rocket
    Media planner: Ben Harrison
    Production company: Academy
    Director: Peter Cattaneo
    Director of Photography: Stuart Bentley
    Editor: Scot Crane — The Quarry
    Post-production: MPC
    Music: Juri Seppa
    Exposure: National television

  • Goodyear — Tires "The Wet Grip Experience"

    Goodyear — Tires "The Wet Grip Experience"

    Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe.
    The giant paddle wheel-tire in Hamburg was created by German advertising agency Leo Burnett.

    Since 1999 the luxury liner is one of the major attractions in the Port of Hamburg. To the huge number of visitors, its paddlewheel communicates instantly that the Efficient Grip Performance offers the perfect grip when wet. The printed air duct sheet, which is mounted on the paddle wheel, is car-wash-resistant. It covers 100 m2 of Alucobond-panels. The whole construction design weighs 400 kg. Its surface has a diameter of nearly seven meters, which means it has the height of a multi-story house.

    The giant paddle wheel-tire in Hamburg was created by German advertising agency Leo Burnett. The Frankfurt based agency also developed the new Goodyear campaign. The claim "Made to feel good" addresses the consumer in a more emotional way. "This
    unusual advertising platform complements our classic print campaign we designed for the new product," says Fabian Schreiber, Marketing Manager at Goodyear.

    During this weekend, the Goodyear paddle wheel steamer will be — as usual — available for round trips on the inland waters of Hamburg.

    Responsible for this campaign at Goodyear is Fabian Schreiber (Marketing Manager Goodyear).

    Credits: at Leo Burnett are Andreas Pauli (Chief Creative Officer), Daniela Ewald (Creative Director), Jörg Hoffmann (Creative Director), Benjamin Merkel (Senior Copywriter), Helge Kniess (Senior Art Director), Sabrina Lienig (Layouter), Philipp Müller-Scheessel (Account Supervisor), Leonie Schüssler (Junior Account Manager), Christiane Simshäuser (Projektmanagement), Netti Weber (Senior Print Production Manager), Katrin Kester (Head of Public Relations).

  • The Revolutionary Chocolatier Advert via Leo Burnett for Kellogg's Crunchy Nut Chocolate

    The Revolutionary Chocolatier Advert via Leo Burnett for Kellogg's Crunchy Nut Chocolate

    Here's the new ad for the latest Kellogg's Crunchy Nut cereal variation — Crunchy Nut Chocolate. Created by Leo Burnett and directed by famed director, Daniel Kleinman, the campaign is the fourth instalment of the brand's 'The trouble is they taste too good' campaign.

    Like the commercials that have recently preceded it, 'Revolutionary Chocolatier' tells the story of the trouble that can occur as a consequence of Crunchy Nut's irresistible allure which, in this case, is Crunchy Nut Chocolate.

    This episode of the campaign finds our now familiar duo hiding beneath the floorboards of a luxury chocolate shop in Paris during the height of the revolt against the decadent aristocracy. The fearsome leader of the Sans Culottes stands above them interrogating the shop's chocolatier on their whereabouts. He has no regard for her obvious fragility as he senses that his 'prey' is near. Absolute silence is critical for our fearful, hiding pair, their lives depend on it. But Crunchy Nut Chocolate proves more irresistible than ever before, and the unmistakable crunch again puts them in jeopardy.

    Credits:
    Project: Crunchy Nut Chocolate
    Client: Will Brockbank, Area Brand Director, Kellogg Company
    Creative agency: Leo Burnett London
    Executive Creative Director: Justin Tindall
    Creative Director(s): Tony Malcolm & Guy Moore
    Copywriter: Ed Morris & Andy Drugan
    Art director: Ed Morris & Andy Drugan
    Agency Planners: Josh Bullmore & Ian Hilton
    Account Handlers: Alice Hooper & Richard Henderson
    Media agency: Carat
    Agency Producer: Javré Dow
    Production Company: Rattling Stick
    Director: Daniel Kleinman
    Producer: Johnnie Frankel
    D.O.P.: Franz Lustig
    Editor: Julian Tranquille at Cut & Run
    Music & Sound Design: Jungle Sound
    Post Production: Framestore London
    Producer: Helen Hughes

  • The Debate Between Paper or Digital Is Finally Settled In This Brilliant Toilet Paper Ad

    The Debate Between Paper or Digital Is Finally Settled In This Brilliant Toilet Paper Ad

    Leo Burnett's TV ad for the French toilet-paper Le Trefle entitled "Emma" is a happy families ongoing battle between going digital or staying true to paper. Our hero husband determined to convert his wife and daughter to a paperless world in various ways, but sadly in the end our true hero, the patient Emma reminds him that no matter what there is at the very least one thing we will always need paper for. The tagline translates in English to "Paper has a big future", get it? Big...man...sitting on the toilet...ah forget it. Speaking of big things "Midtrafik — The Bus" is still one greatest ads ever created, see the epic-a-licious spot HERE.

    Credits:
    Client: Le Trèfle
    Agency: Leo Burnett France
    Director: Bart Timmer
    Executive Creative Director: Xavier Beauregard
    Creative Director: Xavier Beauregard
    Art Director: Jérôme Gonfond
    Copywriter: Hadi Hassan-Helou
    Agency Producer: Elisabeth Boitte

  • Amazing blow of chilli-sauce

    Amazing blow of chilli-sauce
    Leo Burnett Singapore has shown shock power of Tower Mas Extra Hot Chilli Sauce.

    Brings down on the spot

    Blow in a jaw

    Crushing blow

    Twine

    Powered blow

    Singapore Leo Burnett has shown amazing blow of imaginary sauce.
  • Delta Faucet “HappiMess” Campaign Embraces Life’s Messy Moments

    Delta Faucet “HappiMess” Campaign Embraces Life’s Messy Moments

    The new Delta Faucet “HappiMess” campaign embraces life’s messy moments. When Delta innovations make getting clean just as beautiful as getting dirty, that’s “HappiMess.” Created by Leo Burnett Chicago, “HappiMess” is about living every day to its messiest. It allows people to see the beauty in the mess and remember that with messes come accomplishments, memories and fun. As a kid, there’s nothing better than digging around the backyard or making a mess in the kitchen getting covered with flour. Or as an adult, getting sweaty after a good run or muddy hike in the woods.

    Consumers will have the opportunity to share their own messy moments through a Delta #HappiMess social media sweepstakes, which was kicked off August 11. The user-generated content will be aggregated and showcased at delta.com/happimess. The contest will also be supported in a dedicated digital campaign, featuring banners that will play :15 second “HappiMess” vignettes lifted from the main TV spot.

    Credits
    Client: Delta Faucet
    Agency: Leo Burnett Chicago
    Campaign: HappiMess
    TV Spot: HappiMess Anthem
    Chief Creative Officer: Susan Credle
    Executive Creative Director: Charley Wickman
    VP Creative Director: Jo Shoesmith
    Associate Creative Director: Greg Nobles
    Associate Creative Director: Brooke Anderson
    Executive Producer: Tom Kerimidas
    Producer: Rena Dusenbury
    Production Company: Furlined
    Director: Yael Staav
    VFX/SPX: The Mill
    Editorial: White House Post
    Editor: David Cea
    Music Track – ‘We Belong’ performed by RAC featuring Katie Herzig
    Music Editorial – Yessian Music
    Director of Photography: Max Goldman

  • McDonald’s — ‘Great Tastes of America’

    McDonald’s — ‘Great Tastes of America’

    McDonald’s has launched a new campaign to promote their American-themed food event, the Great Tastes of America. The five week promotion, which starts on 1st May, offers a new burger a week, each one featuring a flavour combination that depicts a different American location.
    Created by Leo Burnett, the TV and national press campaign, centres around the premise that the ‘Great Tastes of America’ promotion brings a little taste of America to the UK. The campaign focuses on American quirks appearing in our day to day lives. The 30 second TV ad shows some typically American people and icons, contrasted against some typically British backdrops. The ad shows a London cabbie looking bemused as he sees a sea of New York style yellow cabs around him, a fisherman somewhat confused by an airboatpulling out of a quiet canal lock and a team of cheerleaders performing an energetic routine at a cricket game, much to the bewilderment of on-lookers.
    Each week the new burger on offer features at the end of the commercial, with an American idiosyncrasy unique to that burger’s theme unfolding inside a McDonald’s restaurant as bemused UK customers tuck into their food.
    The TV is supported by a press campaign inspired by the American tradition of specially designed number plates featuring model making by Paul Baker and photography by Richard Maxted.
    Credits:
    Creative agency Leo Burnett
    Copywriter Ed Tillbrook
    Art director Richard Ince
    Creative Directors Tony Malcolm & Guy Moore
    Planner (creative agency) Livia Stefanini
    Media agency OMD UK
    Planner (media agency) Lucinda Allen
    Production Company Smuggler
    Director Neil Harris
    Editor John Mayes @ Marshall Street Editor
    Post-production MPC
    Audio post-production Grand Central
    Exposure National television & Republic of Ireland

  • The Barcode — Happy 40th

    The Barcode — Happy 40th

    April 3, 2013 marked the 40th aniiversary of the bar code. The first product ever scanned using a UPC back in 1974 was a 10-pack of Wrigley's Juicy Fruit Gum at the Marsh Supermarket in Troy, Ohio. In honor of the 40th we thought it might be fun to compose a list of some creative bar codes in advertising.

    For the UK's TigerTrust preservation charity a tigers stripes are made to look like a bar code. Created by ad agency Leo Burnett, Copywriter, Nick Bell and Art Director Mark Tutssel. I believe from back in 1998.

    In France a Renault burns out a few barcodes in this print ad from Publicis Conseil, copywriter Serge Ficard and art direction by Pascal Midavaine.

    Coca-Cola has a history of cute bottled shaped bar codes, this one from ad agency Chaitra Leo Burnett, India.

    Soul Tattoo & Piercing in Brazil ran this IRA Communication created tramp stamp print campaign back in 2008.

    The Belgian Federation of Food Banks asked us to donate a barcode and feed the hungry.

    Some where in Russia.

    For those of us old enough to remember Mad Magazine, they weren't too pleased back in '78 so they ran this cover hoping to jam every computer in the country...Sorry Mad Mag, you're plan didn't work.

  • McDonald's Breaks The Lunchtime Habit In New TV Spot

    McDonald's Breaks The Lunchtime Habit In New TV Spot

    McDonald’s launch's its latest Deli Choices ad campaign with "Break The Habit of Lunchtime". Created by Leo Burnett, the TV commercial encourages people to break their old boring habits by ditching their typically bland lunchtime food, and the tedious routines that come along with it. Instead, with the launch of the new Cajun Crispy Chicken wrap, McDonald’s urges people to try something new and enjoy that precious lunch hour.

    Credits:
    Client: McDonald’s
    Creative Ad Agency: Leo Burnett
    Creatives: Nick Bonner & Sam Simmonds
    Creative Directors Tony Malcolm & Guy Moore
    Agency Producer: Hannah Boase
    Media Agency: OMD
    Production Company: Smuggler / Steam
    Director: Janie Rafn / Charlie Stebbings
    Editor: Mark Edinoff @ Work Post / Toby Conway-Hughes @ Marshall Street
    Post-production: Moving Picture Company (MPC)
    Audio post-production: Wave

  • Kellogg's Special K — "The Box"

    Kellogg's Special K — "The Box"

    Kellogg’s Special K is launching a new advertising campaign to mark its first recipe change in over 30 years. Created by Leo Burnett, the stop-frame animation showcases the iconic Special K box transforming into beautiful origami shapes. ‘The Box’ campaign will break in the UK on June 3rd and then roll out across European markets, including Spain, Italy and France. It includes 20” and 30” TV adverts and press, radio, VOD and digital.
    The new campaign will show the Special K box created out of origami, folding and unfolding to create elegant butterflies, birds and the famous Special K girl.
    The origami is a metaphor for the transformation of Special K, and a nod to the brand’s evolution. Special K has added an extra grain to all of its cereals and evolved from a two to a three-grain recipe, with all of its products now including wholegrain. Media for the campaign is handled by Carat.

    Credits:
    Advertising Agency: Leo Burnett
    Creative Director: Karen Reed and Natasha Ali
    Executive Creative Director: Mylene Pollock
    Copywriter: Liam Bushby and Alison Stevens
    Art director: Liam Bushby and Alison Stevens
    Account team: Carly Pritchard, Dominique Gomes, Sofia Sarkar
    Project Manager: Gaynor Goldring
    Planner (creative agency): Olivia Heywood and Charlie Kirkbride
    Agency Producer: Serena Schellenberg
    Production Company: Hornet
    Director: Peter Sluszka
    Photographer: Dan Tobin Smith
    Prod co Producer: Zack Korteight
    Music & Sound Design: Regina Spektor
    Post Production: Hornet inc.
    Making of: Copper pot pictures

  • Co-Operative Foods "Summer" Advert

    Co-Operative Foods "Summer" Advert

    Summer, “it’s the most wonderful time of the year” says Leo Burnett’s seasonal film for The Co-operative Food, launching on 26th June.

    Focusing on those timely get-togethers between friends and families, Andy Williams’ unexpected lyrics describe and celebrate Christmas happenings, whilst the moving image teases with scenes of Christmas-like merriment and feasting played out in summer.

    The film, titled ‘Wonderful’, concludes with the reassurance that ‘We’ve everything you need for the most wonderful time of the year. We’re here for you this summer. The Co-operative’.

    This longer length film will be supported with twelve 10” product and price spots, which also use Andy Williams' Christmas classic. These shorter ads demonstrate and further substantiate that The Co-operative can be depended upon to have the right product at a fair price this summer.

    The lead film was directed by Joshua Neale at Smuggler and the supporting spots by Richard Tindall at Tantrum.

    Credits:
    Project name: The Co-operative Food Summer Campaign
    Client: Helen Nunn, Head of Marketing, The Co-operative Food
    Brief: Acknowledge the change in customer behaviour over the summer period and showcase the role The Co-operative Food can play.
    Creative agency: Leo Burnett
    Executive Creative Director: Justin Tindall
    Creative Director: Hugh Todd
    Copywriter: Graham Lakeland / Richard Robinson
    Art director: Richard Robinson / Graham Lakeland
    Planner: Max Keane
    Media agency: Rocket
    Media planner: Ben Harrison
    Production company: Smuggler
    Director: Joshua Neale
    Director of Photography: Martin Hill
    Editor: Tim Hardy @ Stitch
    Post-production: MPC
    Audio post-production: 750MPH

  • Rice Krispies Squares — Window Display

    Rice Krispies Squares — Window Display

    Leo Burnett returns Kellogg’s Rice Krispies Squares to the spotlight with a new ad in the “It’s all lies, they’re not even square” campaign. Breaking on April 8th, “Window Display” supports Rice Krispies Squares Totally Chocolatey.

    This story, the third in the “It’s all lies — they’re not even square” campaign, tells the fictional tale of shopkeeper Ali from Doncaster, who unveils a sculpture he has lovingly built entirely from Rice Krispies Squares. We see tourists revel in the window display and a voiceover declares: ‘It’s become the 11th most popular tourist attraction in the UK, overtaking Stonehenge, Cheddar Gorge…’ before the ‘lie’ is revealed, and viewers are reminded that Rice Krispies Squares are not even square.

    Credits:
    Project name: Rice Krispies Squares: ‘It’s all lies. They’re not even square’.
    Client: Kellogg
    Creative agency: Leo Burnett London
    Creative Director: Don Bowen
    Art Director: Alex Moore/Lewis Beaton
    Copywriter: Alex Moore/Lewis Beaton
    Planner (creative agency): Olivia Heywood
    Media agency: Carat
    Planner (media agency): Clare Fraser
    Production company: Coy! Communications
    Director: Mark Denton
    Editor: Chris McKay
    Post Production: MPC
    Agency TV Producer: Shaun O’Dwyer
    Exposure: Nationwide TV

  • Kellogg's Crunchy Nut — New Aliens Advert It's Granola

    Kellogg's Crunchy Nut — New Aliens Advert It's Granola

    Leo Burnett London has created the latest ad for Kellogg’s Crunchy Nut in the revitalised ‘The trouble is they taste too good’ campaign. The new "Aliens" advert, launches a new variant for the celebrated breakfast cereal, Kellogg’s Crunchy Nut Granola.

    Like the previous ads, ‘Dinosaur’ and ‘Snake’ (view below), ‘Aliens’ shows the trouble that ensues as a result of Crunchy Nut’s irresistible taste. This commercial takes place in an Area 51 setting, where a group of alien spotters is on the verge of a momentous sighting. Just as aliens step out from a cornfield, one of our heroes warns his colleagues: “Whatever you do, don't make a sound” — after all, this is a life-changing moment for these devoted alien hunters. But Crunchy Nut Granola proves too irresistible, and the same guy that served up himself and his friend as dinosaur fodder in the previous ad cannot resist Crunchy Nut granola — once again spoiling the day.

    Credits
    Project: Crunchy Nut Granola
    Creative agency: Leo Burnett London
    Copywriters: Ed Morris & Andy Drugan
    Art Directors: Ed Morris & Andy Drugan
    Creative Directors: Guy Moore & Tony Malcolm
    Executive Creative Director: Justin Tindall
    Planner (Creative Agency): Josh Bullmore
    Media agency: Carat
    Planner (Media Agency): Nick Harper
    Production Company: RSA
    Director: David Lodge
    Production Company Producer: Garfield Kempton
    Editor: Colin Sumsion
    Music & Sound Design: Aaron at Wave studios
    Post Production: Big Buoy
    Post Producer: Ian Harland
    Agency Producer: Alessia Small
    Visual effects: Jim Allen

  • Kellogg's Rice Krispies "Togetherness Time" Advert is Beautiful

    Kellogg's Rice Krispies "Togetherness Time" Advert is Beautiful

    Leo Burnett launches a beautiful new ad campaign for Kellogg’s Rice Krispies, "Togetherness Time". The advert features a mother and her son simply enjoying their time together.

    The 30 second ad (entitled “Still”) depicts the relationship between a young boy and his mother and is based on the childhood truth that little boys never remain still.

    The little boy speeds through the film, fueled by his genuine hunger and curiosity about the world. His Mum is never too far behind and it's a constant struggle between his desire to explore and her desire to just keep an eye on him. The only time he runs towards his Mum and they actually share a moment together, is when she pours milk onto the bowl of Rice Krispies, sparking the distinct sound of snap, crackle and pop — creating a window of togetherness for mum and her child. Then finally, briefly, he is still.

    Credits:
    Project Name: Rice Krispies ‘Still’
    Brief: To encourage Mum's who are not currently buying Rice Krispies to reappraise how they think and feel about the brand.
    Client: Kellogg
    Creative Agency: Leo Burnett London
    Creative Director: Don Bowen
    Art Director: Philip Meyler and Darren Keff
    Copywriter: Philip Meyler and Darren Keff
    Director: Joanna Bailey
    TV Producer: Annabel Crilley
    Production Company: Bare Films
    Post-production: MPC
    Grade: MPC
    Producer: Helen Hadfield

  • Kellogg's Rice Krispies "Day Out"Advert via Leo Burnett

    Kellogg's Rice Krispies "Day Out"Advert via Leo Burnett

    Kellogg's latest commercial for Rice Krispies titled “Day’s Out” brings to life the cereal giant’s latest on-pack promotion in partnership with the Merlin Entertainments Group — home to some of the nation’s top visitor attractions such as; Alton Towers Resort, Sea Life, and Legoland Windsor.

    Kellogg’s is offering kids the opportunity to take a grown-up to many of Merlin’s attractions for free. Our commercial brings this twist on a great value family promotion to life in the enchanting manner we’ve come to expect from Rice Krispies.

    As the story starts to unfold we see a young girl enthusiastically smothering an unidentifiable gift in wrapping paper and ribbon, which she presents to her Mum at the first opportunity. As Mum unwraps the gift we realise, to everyone’s surprise, the present is a box of Kellogg’s Rice Krispies. Confused, Mum continues to unwrap the present revealing the promotional Merlin offer. A free day out is the little girl’s gift to her Mum.

    Credits:
    Creative agency: Leo Burnett, London
    Creative Director: Don Bowen
    Executive Creative Director: Justin Tindall
    Copywriter Steve Robertson & Laurie Smith
    Art director: Steve Robertson & Laurie Smith
    Planner (creative agency): Josh Bullmore
    Media agency: Carat
    Planner (media agency): Nadia Lavelle
    Production Company: Bare Films
    Director: Joanna Bailey
    Prod co Producer: Helen Hatfield
    Editor: Sam Sneade @ Speade Editors
    Music & Sound Design: Mike Connaris @ Mcasso Music
    Post Production: MPC
    Post Producer: Dionne Archibald
    Agency Producer: Katie Spong

  • Rice Krispies — What's It Like To Be A Fish

    Rice Krispies — What's It Like To Be A Fish

    Leo Burnett London latest commercial for Kellogg’s Rice Krispies Multi-grain Shapes, titled ‘What’s it like to be a fish’.
    The ad follows a young child through a journey of exploration and wonderment as she indulges her natural curiosity, wondering indeed what it’s like to take the form of the interesting shaped cereal she enjoyed at breakfast. With Mum on hand to offer encouragement, we watch a young girl create and adorn herself in a home-made fish costume, fin and all. The rather charming action is accompanied by ‘The Beautiful Briny Sea’ from Disney’s Bedknobs & Broomstics.

    Credits:
    Project: Rice Krispies ‘What’s it like to be a fish’
    Client: Ted Linehan, VP Marketing — Europe, Kellogg Company
    Creative agency: Leo Burnett London
    Creative Director: Don Bowen
    Executive Creative Director: Justin Tindall
    Copywriter: Philip Deacon & Sabina Kelly
    Art director: Philip Deacon & Sabina Kelly
    Planner (creative agency): Josh Bullmore
    Media agency: Carat
    Production Company: Bare Films
    Director: Joanna Bailey
    Director of Photography: Ben Smithard
    Prod co Producer: Helen Hadfield
    Editor: Joe Guest/ FINAL CUT
    Music & Sound Design: WAVE/Tony Rapaccioli
    Post Production: MPC
    Post Producer: Dionne Archibald/MPC
    Agency Producer: Katie Spong

  • Esurance Star Trek — Space Fender Bender Ad

    Esurance Star Trek — Space Fender Bender Ad

    Esurance teamed up with the Star Trek franchise to sponsor the latest film Star Trek Into Darkness, which hits theaters May 17th. The fully integrated campaign is part of the brand's "Insurance for a Modern World" mantra and follows the misadventures of the ship forever in the shadows and lovingly referred to as "Not the Enterprise."

    Credits:
    Advertising Agency: Leo Burnett
    CMO: John Swigart
    VP Advertising: Nancy Abraham
    Advertising/Comms Manager: Michelle Meier
    Agency: Leo Burnett
    Creative Director: Desmond LaVelle
    Creative Director: Jo Shoesmith
    Writer: Jesse Dillow
    Art Director: Travis Lampe
    Executive Producer: Matt Blitz
    Account Director: Josh Raper
    Production Company: Kelvin Optical & Bad Robot
    Director: Seth Worley (C/O KELVIN OPTICAL)
    Producer: Ben Rosenblatt (BAD ROBOT)
    Producer: Michelle Rejwan (BAD ROBOT)

  • McDonald's Postman Christmas Advert

    McDonald's Postman Christmas Advert

    Leo Burnett's new ad for McDonald's this Christmas is the charming story of a postman — in many ways the modern Santa Claus — who braves the elements to deliver festive joy to the British public. After a tough day's work, he rewards himself for his efforts with a delicious Winter Warmer and some banter with his workmates.

    Credits:
    Client McDonald’s
    Creative agency Leo Burnett
    Copywriter Alison Steven
    Art director Liam Bushby
    Creative Directors Tony Malcolm & Guy Moore
    Planner (creative agency) Livia Stefanini
    Media agency OMD UK
    Planner (media agency) Grace Cowey
    Production Company MJZ
    Director Jim Gilchrist
    Editor Ben Campbell, Cut and Run
    Post-production MPC
    Audio post-production Soho Sound Studios, Simon Capes
    Exposure National television, outdoor