P & G continues their success with another heartfelt ad from the "Thanks Mom" campaign, this tear jerker entitled "Kids 2012" is equally as powerful as the Best Job commercial. To us they're Olympians. But to their moms, they'll always be kids. In this Procter & Gamble commercial, we see the world through the eyes of the moms of London 2012 Olympians.
Credits: Ad Agency: Wieden + Kennedy, Portland Director: Daniel Kleinman of Epoch Films (Kids spot) Director: Alejandro González Iñárritu (Best Job spot) Music: Divenire by Ludovico Einaudi
Just in case you missed the first ad, "Best Job" is below.
Looking for an ingenious way to build their online presence, the Johannesburg Zoo has decided to hand over all their Social Media management to ‘someone’ who knows the zoo inside out. BG the Badger! The Johannesburg Zoo’s much-loved resident honey badger and the official JHB Zoo mascot. How is this even possible? Well, it’s largely due to BG’s new high-tech animal enclosure, cleverly devised by award-winning digital agency Hellocomputer, of the Draftfcb group. Creatives on the job include Candice Hellens (copywriter), Eras Gous (art-director) Moira-Gene Sephton Gous (art-director) and Rory MacRobert (copywriter), and the technology was implemented by tech wizard Tom van den Bon (at BinarySpace) along with Johan Pieterse, Nathan O' Gates and Ben Fourie of Hellocomputer. Selected because of his cheeky-yet-lovable personality, love of people and his very active nature, BG began tweeting on June 14 this year. You can follow him at @zootweetslive. The Technology: BG’s high-tech badger enclosure is rigged with wireless infrared motion sensors, which are divided into six zones. The animal-friendly sensors talk to a server that holds a database of hundreds of pre-written BG tweets. As BG moves from zone to zone, the motion sensors pick up on his location and automatically trigger tweets from his Twitter account, in real-time. The built-from-scratch coding ensures that all the tweets are relevant to what BG is doing at that moment e.g. if BG is at the front section of his enclosure he will trigger people-related tweets, when he is near the sides he will trigger neighbour-related tweets and so on. “The techno-wizards from Hellocomputer are thrilled by the project and the team at the JHB Zoo are amped to have turned BG into – in record time – what they believe is the world’s first LIVE tweeting zoo ‘spokesanimal’”, said Kerry Friend, executive creative director of Hellocomputer. “The Joburg Zoo does a wonderful job connecting with animal fans using many different traditional media, but it has steered away from the digital realm until now. Having acknowledged the many benefits of engaging with its target base using social media, it wanted an especially appealing way of doing so.” “Hellocomputer’s logic was that, since the thing that people really love about the Zoo is its animals, it makes sense for an animal to be their spokesperson”. “The job has fallen on BG’s shoulders right now but there are plenty of interesting candidates, ones who are on the extinction list and who could become ‘spokesanimals’ for their species as well. Who knows what the future will bring,” she said. “Critical to the zoo’s acceptance of the concept and the system is BG’s safety”, said Johannesburg Zoo’s Brand & Communications Manager, Letta Madlala. “While we were immediately enchanted by Hellocomputer’s innovative proposal to turn one of our most social animals into a social media spokesperson, we stressed that we could not put BG at risk at all”. “The system designed by Hellocomputer utilises wireless sensors, so there’s nothing for BG to chew on, choke on or entangle himself in. They are also small and unobtrusive, and have been attached at the highest points of the enclosure, while the base station and its solar power source, which are more difficult to ruggedise, have been placed outside the enclosure. “The sensors are also enclosed in hard-to-penetrate Perspex so, if BG does manage to get his claws on one – and let’s face it, honey badgers are resourceful and very strong creatures – he will not be able to penetrate it in the short term and it can be retrieved by zoo staff”. “While several of BG’s tweets will address his daily activities – such as his walks around the zoo (which he adorably takes on a lead), his mealtimes and playtimes, comments on his human visitors and animal neighbours and badger philosophies–he will obviously also be able to promote special events at the zoo and, when relevant, comment on current events”.
“We are thrilled with the results and look forward to many of our supporters and the public engaging with BG on a regular basis,” she said. “He’s a very friendly badger, we’re sure he’ll be very popular on twitter.” While Hellocomputer has written several rules to govern BG’s tweets limiting the number of tweets a day and an hour or the number of tweets triggered from one station, its server will log BG’s exact movements as they trigger the sensors. Additionally, all this valuable data will be retained and made available to the zoo should it have a need to research or contribute to research being done on badger habit studies and/or studies on animals in captivity. “Not only does this system provide the Joburg Zoo with an exciting and totally apt way of communicating with its target audiences through social media, it has the potential to contribute to mankind’s understanding of animal behaviour and — by extrapolation — animal well-being in the future. We couldn’t be prouder,” concluded Kerry Friend.
The agency on employment Monster continues to develop a theme "wrong job".
Misoperation
Prints develop subjects "wrong job". On posters the hairdresser and the stomatologist which talents have found not quite true application are represented. To the stomatologist the trade of the assembler is would obviously more, and the hairdresser should search for a vacant place of the butcher urgently.
New York-based advertising upstart Interplanetary recently tapped Table of Content and Hooligan to help create two spots for the Leukemia & Lymphoma Society (LLS). "Today” (:60) and “Soccer” (:30) were directed by Rick Knief and edited by Eric Carlson.
The brand image campaign serves as a call to action with the promising hope of a cancer cure — thanks to treatments advanced by LLS. The spots will broadcast on network and cable stations across the nation on donated airtime. Actor Michael C. Hall (Dexter), a Hodgkin's lymphoma survivor himself, narrated the spots.
“The creatives (Bruce Lee, Jill Mcclabb, and Chris Parker) and agency producer Terry Debonis were all open and collaborative throughout the process and a joy to work with,” remarks Rick Knief, director, Table of Content. “And by teaming up with Hooligan, and having TANQ handle all the graphics and visual effects, it was one-stop shopping for Interplanetary.”
"Interplanetary has a lot of great editors and directors in their rolodex, so we were honored that they turned to us for such an inspiring campaign,” adds Eric Carlson, senior editor/partner, Hooligan.
“Today” imagines a day everyone hopes to remember: the day cancer is cured. Big news (not yet revealed to the viewer) sweeps across the city, halting everyday moments in homes, laundromats, diners, offices, gyms and train stations. Crowds gravitate towards TVs, computers and cell phones before the spot’s big reveal: a newspaper headline reading, “CANCER CURED!” The news culminates on a Times Square billboard before the closing montage shows various characters celebrating and embracing with loved ones afflicted by cancer.
Filming “Today,” Knief aspired to capture emotions of an ordinary day becoming extraordinary.
“The vignettes needed to tell the back story of an average day, while at the same time, intrigue viewers leading up to the big news,” he explains. “I shot at 40 frames per second to give the piece a heightened reality. We all want to imagine a day when cancer is cured, what it would be like, and how it will affect us emotionally.”
“Some of these moments could have played out the whole 60 seconds,” Carlson expounds on editing the spot. “I just tried to find little eye movements, or maybe a hand gesture to best capture each emotion. The big-picture goal was communicating the weight of the coming news through all the various reactions before revealing what it actually was. We held it as late as possible to let the quietness of the imagery develop and draw the viewer in.”
"Eric’s knack for finding the best moments and organizing them in a way that allowed us to experiment and explore was critical to making these spots shine,” adds Knief. “It also made for a smooth collaboration bringing Interplanetary into the editing process.”
“It was a fun day for the crew and all of the kids,” Knief recalls. “We shot at 270 frames per second to capture and emphasize the intensity of the kids playing. The languid feeling of the images really allowed for the message, delivered through graphics and voiceover, to come through loud and clear.”
Reflecting on directing a positive campaign for such an important cause, Knief describes it as an experience he and his production team will always remember:
“This job was profoundly close to me both professionally and personally,” concludes Knief. “With myself, and many others involved with this campaign, having lost loved ones to cancer, we all came out of the job inspired with the promising hope for a cure one day.”
Credits: Client: Leukemia & Lymphoma Society SVP, Marketing Lisa Stockmon Sr Creative Director: Robert Santangelo VP, Marketing & Creative Services: Martanne Kaczmarkiewicz
Ad Agency: Interplanetary Sr Producer: Terry DeBonis Partner, Creative Director: Bruce Lee Partner, Creative Director: Jill McClabb Art Director: Chris Parker Managing Director: Joe Dessi Production Co: Table Of Content Director: Rick Knief Producer: Michelle Towse
The Epic Split still echoes – and now Volvo Trucks and director Henry Alex Rubin are out with something new. 'The Casino' starring an adorable Casino valet on his first day on the job – and a heavy duty Volvo FH truck.
Volvo Trucks, together with Forsmann & Bodenfors, takes us to the illusive Italian Riviera, with high-heeled models, flashy cars and glamour – but The Casino is not what it appears to be.
Coming off a series of remarkable video releases in 2014, Volvo Trucks now debuts its latest product feature in the “The Casino’. The video is set on the Italian Riviera sporting flashy cars, well-dressed actors and a parking valet on his first day on the job – the natural habitat for a heavy-duty truck.
For Ambrogio Adani his first day working as a parking valet at the Casino San Remo, Italy, took an unexpected turn to say the least. In Volvo Trucks’ new video, The Casino, we see him park one luxury sports car after another, when suddenly a new Volvo FH –famous for its starring role in the film The Ballerina Stunt – drives up to the red carpet.
“When I realised that I was expected to park a truck, my heart just stopped. I thought: How can I park it there?” says Ambrogio Adani. In fact, it was all a set-up, and it was all being secretly filmed.
“We wanted to see the parking valet’s reaction when he’s asked to park a large truck. What will he do? Will he try to park it?” says Henry Alex Rubin, director.
The film is part of the launch of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars, but Volvo Trucks is the first manufacturer in the world to develop this type of gearbox for series-produced heavy vehicles.
The new film follows on from other successful productions including The Epic Split, The Hamster Stunt and The Hook.
“We’re really pleased that so many people are taking note of our products. With our latest film about Volvo Trucks’ new transmission, I-Shift Dual Clutch, we are continuing to communicate our technological innovations in a way that is not only relevant to people interested in trucks but also to a wider public,” says Claes Nilsson, President of Volvo Trucks.
Credits: Creative Agency: Forsman & Bodenfors Director: Henry Alex Rubin Art Director: Anders Eklind and Sophia Lindholm Copywriter: Martin Ringqvist, Björn Engström Post Production: Absolute Post, London Executive Producers: Chris Barett and Fergus Brown Music: “Tighten Up”, Al Escobar and His Orchestra Courtesy of Fania Records D.O.P: Matthew Woolf Editor: Spencer Ferszt, Marshall Street Editors
Supply&Demand’s David Holm returns to direct his second global campaign for Marriott Hotels & Resorts through agency of record Grey, New York.
After success branding the hotelier last year, Grey re-approached Holm to direct its latest campaign, this time shooting in Istanbul. Supply&Demand flew Holm over early to allow an extra week of scouting before the job awarded. That gamble paid off:
“David’s earlier work ended up becoming our style guide for the shoot,” acknowledges creative director Denise O’Bleness on Holm’s eagerness to continually shape ideas. “His images, ideas and research went as far as Marriott’s global print campaign that also uses his beautifully composed shots.”
Holm, a director of photography himself, directed for five days, shooting footage alongside cinematographer Justin Henning, visiting multiple locations to attain the right feel for the brand – the allure of travel, the need for comfort and the security of trusting in Marriott Hotels & Resorts no matter your destination or itinerary.
“It’s great to have an agency like Grey trust us and hire David on a project of this magnitude,” explains Tim Case, Supply&Demand’s Founder / Managing Partner. “We were excited to direct, shoot and also have the opportunity to bring design and animation to the campaign. Trust with an agency is always critical, in this instance to create a world of beautiful destinations for Marriott International's flagship brand.”
Editing was handled by Marco Perez at Union, NY, while Design and Animation took place at ODD (Office of Development and Design) with Holm acting as Creative Director – effects neatly tying in Marriott’s branding iconography, as designed by Grey after winning the account from mcgarrybowen:
“We’ve been working with Marriott to update elements such as the company logo and brand voice,” O’Bleness explains. “David used topographical lines, lens flair and various graphics elements that were taken directly from our designs.”
As for re-hiring Holm for the second campaign, O’Bleness admits there’s plenty of directorial talent out there – but why bother when Holm continues to deliver:
“Lots of good directors to choose from with incredible talent,” she explains, noting how Holm won the work over other heavy hitters. “You never go back to a director unless there are compelling reasons. David is incredibly gifted, quick on his feet and works with what he’s given. He went above and beyond our expectations, as he did in the first campaign. We couldn’t have asked for more.”
Holm continues focusing on new work, currently in the midst of shooting another global campaign for a large multinational brand soon to be announced – all projects allowing him to continually push boundaries as a director:
“I need to take chances, to diversify my work,” says Holm. “It’s about growing as a director – finding the story, setting the bar higher each time I go out there and making it happen the best that I can. Grey really trusted in me on this job, and because of that it really shows in the final product.”
Creative Credits: Director / Cameraman David Holm Executive Producers / Managing Partners: Tim Case & Charles Salice Executive Producer / Managing Director: Jeff Scruton Producer: Ari Hakim Cinematographer: Justin Henning Head of Production: Nathan de la Rionda
Agency // Grey Group CCO: Tor Myhren ECDs: Jan Egan & Ron Castillo CD: Denise O'Bleness Copywriter Emily Goldenberg Director, Broadcast Production Bennett McCarroll VP / EP: Kim Kietz AP: Sophia Pellicoro Casting Director: Nina Pratt Senior Music Director: Zack Pollakoff EVP: Chris Hinkaty VP: Hope St. Clair AE: Ben Krame AAE: Joe Colandrea
Post Production // ODD, NY Creative Director: David Holm Executive Producer(s): Tim Case & Charles Salice Head of Production: Matthew Turke
Editorial // Union Editor: Marco Perez Senior Producer: Sara Mills
By now we've all read the story behind the Innocean created Hyundai Suicide Pipe Job ad so I wont bother repeating what we already know. Hyundai has been working hard on having it removed from YouTube just as quickly as it's uploaded, Business Insider has uploaded a version for those who need to see it.
Happy Day, everyone! If it's raining as much near all of you as it is over here in New York, I sincerely hope you're all staying dry! What's the best thing to do on a rainy day, in my opinion? Online (window) shop! I love learning about new and up-and-coming stores, as well as checking in with my favorite websites to see what was recently added to the inventory (or what's on sale!).
The store where this beautiful dress came from is certainly not unknown - this is the Glacier dress from the super-popular, super-lovely website Shabby Apple! This dress is part of their Berkshire line. I love what they have to say about this line of beautiful dresses:
"Made for the last breaths of summer, this line embraces the Woman-in-the-wild--with basic,feminine silhouettes in easy-to-wear fabrics that provide you the ease and comfort you need for a weekend getaway, a last summer barbecue, or even a long day at the office. Slip into one and feel the joy of the evanescent summer - you'll be glad you did."
I'm sold! As I sit in my apartment shivering and watching the students battle with umbrellas in the storm-like conditions, I could certainly go for a sweet, lingering summer day! Even though this line is inspired by the end of summer, I think this dress is totally a fall piece. It's made from the "sturdiest, no-fuss poly blend," and has the sweetest pinstripe detailing. I love the pleats in the skirt. I think this dress has an incredibly-flattering shape that anyone can wear! Look at those details! So pretty and graceful. Thank you, Shabby Apple, for making such a wonderful dress.
Suiting Up at Express
I've always loved the chic styles in the windows of Express! Whenever I need something classic and pretty for an event or a night out, I'm eager to check out what's new in the store. Right now I'm crazy about the women's suits that can be found in store or online. These tailored pieces are so flattering and would definitely make a statement.
I mean, look at how cute the Rouched Sleeve Jacket and Wide Leg Editor Pant Suit is! I think the silhouette is modern and just so classy. I could totally see myself wearing this to a job interview. Look at the Luster Tweed Jacket and Editor Pant Suit. The details on the jacket are lovely. I love the pockets. I think this suit can easily go from work to play with the addition of some fun accessories (a pretty necklace or a cute clutch).
Guess what, readers! Right now there's an Express sweepstakes taking place on their Facebook page! The Work It Sweepstakes is offering one winner a $500 Express Suiting Makeover! How great is that? Wouldn't you like the opportunity to add one of these cute suits to your wardrobe?
What Express suit do you like best? Where would you like to wear one of their suits, and how would you make it uniquely you?
Gumtree launches its new television and radio ads this week, celebrating the thousands of success stories shared every day by its 8.6 million buyers and sellers. Featuring comedian Sanderson Jones, the executions focus on three of the site’s top categories: Motors, Jobs and Goods.
Conceived by Fold7, the campaign launches on TV on 25 March, alongside radio in London, YouTube advertising, online display and mobile ads.
The campaign, titled ‘Success!’ aims to demonstrate the joy of doing a deal on Gumtree, with the strapline, ‘Millions of sellers, millions of buyers. Gumtree. Success!’ Jones plays a brand advocate who delights in seeing others get the car, job or item they want on the UK’s number one classifieds website.
The first advert will champion Gumtree’s Motors category, where Gumtree has the highest number of privately listed cars in the UK, and will air in 30” and 10” versions. The ads for Jobs and Goods will also run in 10” versions. All the ads from the campaign can be seen on Gumtree's YouTube channel.
Hamish Stone, Head of Marketing at Gumtree.com, said: “We wanted to create a campaign that celebrates the wonderful success stories experienced by our 8.6m users on a daily basis. The site is going from strength-to-strength and with our Motors category growing quickly, it’s the perfect time to launch our latest ads. We’re hoping they’ll be just as successful!”
Ryan Newey, Creative Director at Fold7, added, “This is our first work for the brand since we were appointed in January. The campaign focuses on the key take out that we want people to remember about Gumtree; whatever you’re looking to buy or sell, Gumtree = Success!” Press via: 3Monkeys
RONA Canada celebrates the return of spring and warmer weather with it's latest TV commercial that features men coming out of hibernation and flocking to their local RONA store. Created by the creative team at Sid Lee who also did one of our favorite ads for RONA, the Olympic Relay.
RONA is heralding the return of warmer weather with the Rona Spring Savings Event. Rona understands that Canadian do-it-yourselfers can't wait to get back outside, so the hardware chain is coming up with a saving event to help all Canadian's get the job done. The Spring Savings Event will last four weeks supported by a campaign that celebrates the migration of renovators big and small back outdoors.
The national campaign created by Sid Lee includes television, billboard, radio, digital and print. The creative taps into a visceral truth that all Canadian renovators experience this time of year. After spending all winter couped up inside, we are instinctively drawn back outside. Being such a universal Canadian experience, renovators across the country should easily identify and see themselves in the humorous executions.
UPDATE: Monday April 15, 2013 Just a quick response to the bombardment of emails we have received regarding RONA only using men in their ads...save it please, one of my personal favorites below.
Translation has unveiled the second chapter of its ongoing brand campaign for Champs Sports with “Game Loves an Audience,” a dynamic new marketing program for the back-to-school season. Seizing on the pins-and-needles feeling of anticipation that comes along with every new school year, “Game Loves an Audience” is all about looking good, and wanting everyone to see it. The campaign reinforces Champs’ well-established “We Know Game” tagline with three :30 spots, daily content for Champs Sports’ social media channels, digital banners, and a custom digital hub.
“The first day back to school is more than just a day,” notes Translation CCO John Norman, “it’s the red carpet moment of the school year. It’s a reunion, a chance to try something new, and a special moment to stand out. It’s the perfect time for a brand like Champs Sports to help you show off your game with new kicks, stylish tees, and a fresh look.”
“Game Loves an Audience” is the follow-up to “Game Never Sleeps,” Translation’s summer campaign for the athletic footwear and apparel retailer. Each element of the new campaign – from the music, to the fashion, to the storylines of the individual films – is rooted in a commitment to cultural relevancy, continuing Translation’s overarching strategy of appealing to both the on- and off-field passions of the modern day student athlete. The new digital hub, allows users to rank the most #FirstDayWorthy gear in Champs’ colossal inventory of new styles with a contemporary “swipe-to-like” design.
“Translation, through its new brand work, has done an exemplary job of expanding on the idea of ‘We Know Game’,” explains Champs Sports Director of Marketing Scott Burton. “We’re showing that ‘Game’ is as much about athletic skill as it is about swagger and confidence in all other arenas. Moreover, the work is done through the lens of a high school athlete, making the impact and its meaning to our consumers relevant during this time of year when students are going back-to-school.”
Creative Credits: Brand/Client: Champs Sports Campaign Title: Champs Sports Back to School Campaign Spot Title: “Joy Ride,” “First Period,” “Practice” Launch Date: August 2014
Agency: Translation Chief Executive Officer: Steve Stoute Chief Creative Officer: John Norman President: Nils Peyron Executive Creative Director: Jay Berry Executive Creative Director: Marc d’Avignon Creative Director: Mat Jerrett Associate Creative Director, Copywriter: Matt Herman Associate Creative Director, Art Director: Matthew McFerrin Art Director: Adam Chang Copywriter: Greg Dyer Art Director: Allison Bulow Copywriter: Jameson Rossi Director of Content Production: Miriam Franklin Producer: Carole McCarty Assistant Producer: Monica Johnson Head of Brand Strategy: Tim Flood Strategist: Shon Mogharabi Music Supervision: Nick Pacelli VP Account Director: Daniel Mize Account Supervisor: Patrice Caracci Account Executive: Steven Molinari Asst. Account Executive: Jackson Brodie
Production Company: @radical.media, Los Angeles Director: Michael Lawrence Director of Photography: Alex Disenhof Executive Producer: Donna Portaro Line Producer: Scott Cunningham
Editorial Company: Cut + Run NYC Editor: Dayn Williams Assistant Editor: Katie Pehowski Post Executive Producer: Rana Martin Post Producer (“Joy Ride,” “First Period”): Olivia Chiu Post Producer (“Practice”): Ellen Lavery
Telecine Company: CO3 NYC Colorist: Damien Vandercruyssen Producer: Katie Andrews Assistant Colorist: Matt Paul
On line: Cut + Run Flame Artist: Joseph Grosso Assistant: Matt Dolven Producer: Julia Williams
Good Hope FM’s new brand ad, shot by Slim from Egg Films, comes with one, unmistakable message: if you don’t have Good Hope FM, you have no hope.
The deliciously tongue-in-cheek spot makes a great meal of a simple truth: Capetonians live in one of South Africa’s greatest cities; and boy do they know it. It is exactly this wry humour that attracted Slim to the job in the first place: “I really digged the exaggeration and comedy; it gave us a chance to completely take the mickey out of ourselves as both Capetonians and non-Capetonians,” says Slim, ironically a non-Capetonian himself.
Letting the comedy speak for itself, Slim purposely chose to avoid too many tricksy morphs and let editor Ricky Boyd work his magic, allowing the cut to reveal the change from cool Cape-Town-land to uncool-place-of-no-return, after our guy mistakenly strays beyond the signal of Good Hope.
The concept, dreamed up by 140BBDO creatives Ivan, Alexis, Gareth and Alex, proves that those wine-guzzling rascals can laugh at themselves after all. We didn't actually get to interview any of them but we'd imagine that if we did, they'd say something like, "It's, like, the truth. And if you don't, like, find it funny, you're probs from, like, Jo'burg. Eeuw."
Credits: Creative Ad Agency: 140BBDO Title: Beyond The Fence Client: SABC / Good Hope FM City: Cape Town, South Africa Agency producer: Sarah Southey / Jo Weiss / Megan Sturgess Executive creative director: Ivan Johnson Creative director: Alexis Beckett Copywriter: Alex Goldberg Art director: Gareth Cohen Production company: Egg Johannesburg Director: Slim Director of photography: Willie Nel Production co-producer: Nicci Cox Executive producer: Colin Howard / Nicci Cox Post production: Deliverance Editing: Deliverance Editor: Ricky Boyd Audio: Milestone Studios
An interesting take on cigarettes showcased here in a new commercial for the "DNA Project" entitled The Cigarette That Saved Lives. The DNA Project had the following to say about the ad campaign: Egg Films’ Bruno Bossi recently directed The Cigarette That Saved Lives, a controversial commercial for The DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science with the invaluable support of The Change a Life Trust.“It came as a surprise, as it does to most people, that we do not have the legislative framework in place to more fully use DNA profiling for crime scene investigation in our country,” says Bruno.In South Africa, the National DNA Database only has about 133 000 DNA profiles and there are only two South African Police Services labs that can perform DNA profiling on forensic samples. Conceptualised by Fox P2, The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict.The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies. “The wonderful thing about this ad is that it creates conversation,” says The DNA Project founder Vanessa Lynch. “Egg and Fox P2 have done a brilliant job.”Everyone involved with the shoot worked pro bono, from the crew to the rental houses. “This project struck me as one of the more worthwhile causes in our country,” says Bruno. The DNA Project would also like to thank the Change A Life Trust for helping by sponsoring this advert. Vanessa set up The DNA Project after her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected.“There was only one chance to collect and preserve that evidence, and it was lost,” says Vanessa. “We can never go back, so that crucial link to my father’s killers was lost with it.” The Cigarette That Saved Lives is currently screening on local broadcasters as part of the 16 Days of Activism for No Violence Against Women and Children between 25 November (International Day for the Elimination of Violence Against Women) and 10 December 2011 (International Human Rights Day).“Awareness is one of our biggest problems,” says Vanessa. “You can have the laws and systems in place but you only have once chance to gather the evidence before it’s lost forever.” Credits: Advertising Agency: FoxP2, Cape Town, South Africa Agency Producer: Katherine Tripp Executive Creative Director: Justin Gomes Copywriter: Gavin Williams Art Director: Michael Lees-Rolfe Director: Bruno Bossi Director of Photography: Paul Gilpin Producer: Kirsten Clarence Post Production Company: Black Ginger Editing Company: Priest Editor: Matthew Swanepoel Music: Marc Algranti Music Publisher: Pulse Music NY
Bum cleavage is the subject of a humorous new campaign by 18 Feet & Rising to launch Polycell Quick Drying Polyfilla Spray, a new product by Polycell. The campaign, which launches next week online, uses wit and irreverence to show how the spray makes it easy to cover up unsightly cracks around the home. It is the first work by 18 Feet & Rising for the brand since picking up the business last year. The 30-second ad, called "No More Unsightly Cracks", reveals a man's bum crack as he bends over to do some DIY. His son, who is helping him, is asked to cover a wall crack using the new Polyfilla Spray. The film cuts to a close up shot of the dad's bum crack as he gets up, and it becomes apparent all is not what it seems. Samantha Balloch, Senior Brand Manager for Polycell, said: “We are delighted to launch this integrated campaign to support the launch of new Polycell Quick Drying Polyfilla Spray. Many consumers perceive the job of preparing surfaces prior to decorating as a chore. With this campaign we want to demonstrate how easy it is to fill cracks around the home, whilst bringing some humour and fun into this generally quite functional arena by using a topic that almost every person can relate to.”
Credits: Ad Agency: 18 Feet & Rising Creative Director: Stephen de Wolf Creatives: Alex Delaney & Oli O'Neill Agency Producer: Emily Hodgson Julia Methold Account Director: Adrienne Little Strategic Business Lead: Rob Ward Director: Simon Willows Production Company: Blink Production Company Producer: Tiernan Hanby Executive Production Company Producer: James Bretton Editor: Mark Aarons Post Production Company: The Electric Theatre Company Post Production Company Producer: Helen Sutermeister VFX Supervisor: Andrew Stewart Colourist: Steffan Perry @ Framestore Sound Engineer: Tony @ Wave Studios
M&M's newest commercial gets a little dangerous as Ms. Brown introduces Red to a chocolate loving beauty, things quickly get ugly as the red headed woman wants to "Devour" our little funny loving red M&M as she drives off with him.
Credits: Ad Agency: BBDO, New York.
M&M's 2013 Super Bowl Ad Watch News:
Today Mars Chocolate North America introduced M&M'S® Brand's new integrated marketing campaign called 'Better With M™,' which includes a new 30 second television commercial that will air during the first quarter of Super Bowl XLVII.
"'Better With M' showcases how M&M'S irresistible chocolate makes moments more fun and delicious," said Roy Benin, Chief Consumer Officer, Mars Chocolate North America. "The 'Better With M' story is delivered through our colorful spokescandies, whose irresistible chocolate always makes moments even better – be they watching the Super Bowl, baking cookies, gathering the family together for a movie or even tailgating." In addition to the Super Bowl ad, which was created by BBDO New York, highlights of the year-long 'Better With M' campaign include multiple English and Spanish television, print and digital ads, in-store displays, consumer promotions and multiple social initiatives focused on Facebook and the hashtag, #betterwithmms. The first television ad from the new campaign – starring Ms. Brown – will being airing today.
A cornerstone of the campaign is a new cause-related marketing effort designed to make 'America Better With M' by funding the construction of Habitat for Humanity homes across the nation. As part of the initiative, M&M'S is also encouraging, as well as incentivizing fans to help 'M-Prove America' by volunteering at Habitat job sites nationwide. "'Better With M' represents one of the largest marketing efforts in M&M'S history," added Benin. "We're confident our full range of communications and activities will excite consumers from the Super Bowl all the way through next winter's holiday season." via: PR Newswire (http://s.tt/1ypL6)
The latest ad for Amstel Lager, The Chef is the story of a young man who takes up a job as a dishwasher so he can learn from the chefs around him and, over time, gain the experience he needs to realise his dream of becoming a chef and opening his own restaurant.
By taking his time, he not only achieves success but enjoys himself every step of the way.
Credits: Production Company: Velocity Films Director: Greg Gray DoP: Paul Gilpin
Windstream Communications' Locally Crafted campaign continues with the release of this new video that will surely make any cheese lovers mouth water. Locally Crafted is a content series – hosted by Tumblr and curated by Windstream – dedicated to highlighting unique entrepreneurs, sharing their stories, and giving them a grander stage which may help in driving more business for them. The campaign and its series of eight videos is built around a strategy of commitment to Windstream’s markets, many of which are small rural communities that other providers won’t service.
The fourth video of the series has just launched. It profiles artisan cheese maker Ed Puterbaugh of Lexington, Kentucky, the brainchild of Boone Creek Creamery. With a unique background in both microbiology as well as desktop publishing, Ed was poised with a scientific understanding of bacteria and a creative flair for design to turn his hobby of making cheese into his full-time job.
Creative Credits: Agency: KBS Co-Chief Creative Officer/President: Ed Brojerdi Group Creative Director: Marc Hartzman Associate Creative Director: Andreas Baumert Art Director: John Malone: Jr Art Director: Tim Austin Head of Production: Jenny Read Agency Producer: Carlie Naftolin Account Director: David Schneider Account Executive: Stephie Coplan Strategy Director: Sam Chotiner Content & Social Senior Strategist: Jason Flynn Content & Social Strategist: Christina Batalkina Production Company: Armoury (A Production Division of KBS) Director of Armoury: Christopher Masters Directors : Kevin Osgood and Cody Stokes Editors: Kevin Osgood and Cody Stokes Director of Photography: Dan Gartner Line Producer: Kerry Taylor
Taking the bus has never been cooler than in this funny Danish TV commercial for Midttrafik. The idea behind the campaign by Danish agency M2Film was to make public transportation more attractive, fun and exciting. We think they did an excellent job, not only is this coolest bus ever but this could very be the greatest commercial ever created. English subtitles added for educational and entertainment purposes.
Credits: Created by the ad agency M2Film Kudos to the Copyranter for finding this gem.
Everyone loves a good biff, especially when it has absolutely nothing to do with The Footy Show. Here, I’m speaking about the one and only Brisbane International Film Festival also known as BIFF. The Gold Coast, being the cultural vacuum that it is, us film geeks eagerly await the annual BIFF where a selection of films from around the world are screened over the course of one and a bit weeks. This year I’ve been lucky enough to work with some of the BIFF crew by putting together articles on various films for the website and daily newsletter. With dozens of movies crammed into the 11-day event it would be easy to miss some of the real gems. The good news is I’ve taken a look at the complete line-up of films screening at this year's festival and even watched some of them early. So, the following is my list of the films you MUST SEE or die at this year's BIFF.
For you international readers this can be a handy guide of limited release films you should keep an eye out for in the coming weeks/months.
An Education — the opening night film starring Peter Sarsgaard and set in the 60s. The Sars-man in a film with romance, drama and intrigue sounds like too rare an opportunity to miss.
BALIBO — the notorious tale of five young, Australian journalists who were executed while reporting on Indonesia’s invasion of East Timor in 75. An impressive Aussie cast including Gyton Grantley, Nathan Phillips and Anthony LaPaglia expose the Australian and Indonesian governments shameless efforts to cover-up this important story.
Coraline — has been covered extensively on this blog given its beautiful visuals and dark storyline. Directed by Henry Selick, director of the classic Nightmare Before Christmas, Coraline follows the adventures of a young girl who discovers a secret door leading to an alternative reality.
500 Days of Summer — a last minute addition to the festival line-up, this quirky, nontraditional love story deserves to be seen purely because it features the talents of my favourite Joseph Gordon Levitt. It also stars everyone’s favourite indie film star Zoey Deschanel.
CHE: Parts One & Two — director Steven Soderbergh’s stunning two-part opus based on the life Che Guevara and starring Benicio Del Toro in the title role. You’ll be hard pressed to catch this screened back to back anywhere else in Queensland.
Away We Go — highly peculiar, yet, interesting film which looks at the journey of two thirtsomethings who discover they’re going to have a baby. Instead of settling down and preparing, the couple take to the road to visit old friends. This is the latest thing from the amicable Sam Mendes and marks a return to his off-beat indie roots.
The September Issue — one of the most anticipated documentaries of the year, this film delves into the life of legendary Vogue editor-in-chief Anna Wintour in the lead-up to the massive September issue.
Jules And Jim — this French film from the 60s is a classic love-triangle with arguably the most recognisable face in French cinema — Jeanne Moreau.
Moon — one of the films I’m most looking forward to, this sci-fi thriller i
s the debut feature from David Bowie’s son Duncan Jones and stars Sam Rockwell in what is said to be the performance of his career.
The Missing Person — a private detective is hired to follow a missing person but what started as a simple job rapidly develops into a complex mystery. Full of double-crosses and classic noir moments, this is a film not to be missed by lovers of all things noir.
The Strength of Water (below) — having Maori parentage, I like to pay special attention to films from indigenous New Zealand filmmakers. The Strength of Water is definitely worth the gaze. A unique look at the complexity of grief through the eyes of a 10-year-old living in an isolated Maori community. Beautiful, naturalistic, creative and moving. A must-see.
Van Dieman’s Land — the infamous tale of Australia’s very own Hannibal Lecter gets the big screen treatment from a filmmaker heading for the stratosphere.Subdivison — Brisbanite Ash Bradman (from Nova radio fame) wrote and stars in this appealing comedy set in semirural Hervey Bay. Fans of Aussie films like Crackerjack, The Castle and Kenny are likely to enjoy this.
The Cove — along with Cathy Henkel’s The Burning Season, this has to be one of the most important documentaries of the year and looks at the culling of dolphins in the picturesque town of Tokyo, Japan. Part horror film, part espionage thriller and part environmental documentary, The Cove is all part's essential viewing.
It Might Get Loud — there’s no time for air guitar in this documentary which takes the audience on a candid trip into the world of three of rock’s most iconic electric guitarists; Jimmy Page (Led Zepplin), the Edge (U2), and Jack White (The White Stripes).
Black Dynamite — if I even have to explain to you the plot of this film, given the sheer volume of posts about it on this blog, then you deserve to be pimp-slapped into a China cabinet. Here’s your chance to see what all the fuss is about.
Dead Snow — Tarantino and Rodriguez fans, like myself, are likely to adore the work of the Norwegian lads behind this low-budget, horror slapstick about Nazi zombies. Writer/director Tommy Wirkola and writer/star Stig Frode Henriksen have been pipped for big things since their debut short Kill Buljo and their first feature doesn’t disappoint. Catch their work before it explodes as their next film Hansel and Gretel: Witch Hunters has been picked up by The Weinstein Company (bada-boom).
Storage — a tense, edge-of-your-seat psychological thriller from Brisbane filmmaker Michael Craft and starring Gold Coast actor Matt Scully in the lead role. An impressively clever debut from Craft who shot the film in storage facilities in and around Brisvegas. Creepy.
The Horsemen — containing what is said to be one of the `most amazing fight scenes captured’ is there really any other reason to see this?
Ticket prices are cheap as chips compared to a normal outing at the movies and BIFF is running a series of workshops where you can meet the director, producer, writer and/or stars of some of the films.
To promote Eurobest 2012 (the European Advertising Festival) MOP (multimedia outdoor Portugal) had this rather seductive hot tub promo spot created for the young creatives. The dialogue of 3 nude women, entertaining a client, drinking champagne and dipping strawberries in chocolate... Do you want to be a creative and work in advertising? To have creative and original ideas. That will be a huge success. Award winning ideas. And still make the client happy. Being a creative is a tough job, but someone's got to do it. Starting here: Eurobest 2012 Young creatives Portugal integrated competition. Let's file this under the "garbage" section shall we.
Credits: Advertising Agency: Fuel, Lisbon, Portugal Creative Director: Marcelo Lourenço, Pedro Bexiga Copywriter: Marcelo Lourenço Art Director: Pedro Bexiga Tv Producer: Pedro Silva, Rita Santos Production Company: Show Off Director: Alexandre Montenegro DoP: Vitor Rebelo Set Design: Nelso Coelho Sound: Dizplay
