Girl Scouts of the USA (GSUSA) today released a public service announcement that features the two winners of its "Girl Scouts Speak Out: Dear Mr. President" contest, in which girls across the country were invited to make PSAs addressed to the presidential candidates telling them how they can support girls.

The professionally produced 60-second video, which was filmed in Washington, D.C., is narrated by the two Girl Scouts who submitted the winning entries: Amanda, 15, from Girl Scouts of Central Illinois, and Hareem, 14, from Girl Scouts of the Nation's Capitol. The PSA is aspirational, as the girls look to a world "that supports girls so that they reach places where big decisions are made; where one of us gets to sit where you do now."

"Girls are not hearing all the right messages. When I hear 'You're just a girl' it makes me sad," says Amanda. "'Girl Scouts Speak Out' is a really good program because girls can give their ideas and show their opinions. I think it's important for women to be in leadership positions because we need to recognize that both genders can do something to change the world. I want the President to address the diversity issue, how people aren't always accepting of race, gender, and religion. Girl Scouts has taught me a lot about accepting people."

"It (Girl Scouts Speak Out) is addressing presidential candidates," says Hareem. "The problems that are happening to girls and women today, they are not an easy topic to talk about, but they are really the moral challenge of the century. They are not unsolvable, but it takes political will—and that's what the President can do. I want to be a marine biologist as well as a female leader. Girl Scouts helps me to do that through the skills I develop in scouting. It's helped a lot in my everyday life."

The "Girl Scouts Speak Out: Dear Mr. President" contest was designed to provide a national platform for girls to engage with the presidential election. As part of the contest, girls could submit ideas and concepts for PSAs addressed to the presidential candidates telling them how to support girls and the next generation of leaders.

Girls submitted videos, slide shows, and other material that drew more than 10,000 votes. The "Dear Mr. President" contest is part of the "Girl Scouts Speak Out" series, in which GSUSA asks girls to submit PSAs on key national or global issues. The program provides girls with a dynamic platform for their voices to be heard and recognized on issues that are important to them, inviting them to engage in the elements of leadership and their own ability to influence their future.

"We're proud to have girls' voices on important issues such as how to help build female leaders produced into a video that shares their thoughts with a larger audience," says Eileen Doyle, Vice President for Program. "Through the 'Girl Scouts Speak Out' PSA initiative, we are inviting girls to participate in the leadership discussion on a national platform and know that their voices will be heard."
via: PR Newswire (http://s.tt/1yDq2)

Online retailer RedCoon launches yet another racy TV spot featuring the sexy It Girls. The ad, entitled "Quality" features celebrity chef Alfons Beck attempting to cook up a meal for the RedCoon girls but finds it somewhat distracting with all the models.

It Girls are: Micaela Schäfer, Jordan Carver, "bild.de advertising star 2013" Sandra Lang, Gina-Lisa Lohfink and Youtuberin "Sexy Julia".

See more ridiculously stupid yet surprisingly sexy Redcoon spots HERE.

Fashion brand Bebe’s “The Best Part of the Day is the Night” ads rolling out now nationwide in print and online, add to a high-energy, multiple touchpoint marketing campaign introducing consumers to a new Bebe.

Created by New York City – based advertising agency JWalk (www.jwalkny.com), this newest national creative campaign will be seen in fashion books including Glamour, Elle and Cosmopolitan; online, with high-impact digital homepage roadblocks on sites including Instyle.com. Other components include mobile ads, video ads in taxis – even branded t-shirts, printed with campaign slogans (“good girls go to heaven, bad girls go everywhere”).

The branded rollout follows a month-long, unbranded mystery hash tag teaser campaign, #be9to5, that introduced girls to the idea of the real 9 to 5 – 9 p.m. to 5 a.m. – and got people talking about who or what was behind it. Unbranded ads on billboards, bus stops and beer coasters with provocative lines like, “he was a good idea at the time” generated excitement; copy directed viewers to an unbranded microsite, http://www.be9to5.com/. As buzz built around the hashtag, among fashion bloggers and followers, and speculation grew about who or what was behind it, Bebe earned some much needed 9 million impressions, 120 percent above projections, a renewed cultural cachet and a ton of social engagement.

Early stages of the branded phase are showing similar momentum. The campaign has generated over 6 million impressions on Twitter and Instagram. Moreover social engagement is translating into sales increases. One example: over 1,000 t-shirts, carrying the messages "Good Girls Go to Heaven" in white and "The Best Part of the Day Is the Night" in black, sold out in one week — a 250% increase over typical t-shirt sales of 200 in a week.

Having grown up around women, Kyle Humphrey and Graydon Sheppard have a keen ear for the things that only girls say. One day, after throwing around a few of these phrases, the pair decided to start a Twitter account documenting them.
The tweets come from the girls in their life and on the street, overheard on the subway or at the mall. When the twitter account started gaining a loyal following of girls and the guys that admire them, it seemed only natural to turn the tweets into short videos.

Juliette Lewis was an early supporter of the site and often Tweeted and retweeted the feed, and since she is in Toronto shooting a television series, it seemed like a perfect opportunity to approach her to be a part of it, and the pair were thrilled when she agreed to come out for the videos. In the coming weeks you can expect to see more episodes and more Juliette Lewis. @shitgirlssay has been live since April 2011 and has more than 50,000 followers to date. http://twitter.com/shitgirlssay

Credits:
Director: Graydon Sheppard
Producer: Nick Sorbara
Executive Producer: Jacinte Faria at Hard Citizen
Cast: Juliette Lewis, Graydon Sheppard
Director of Photography: Jonathon Cliff
Assistant Director: Aleysa Young
Assistant Camera: Jonathan Staav
Sound Recordists: Scott Tremblay, Jeff Scheven
Music: "And The Bells They Rang" by Find The Others

The Onde Nostre Crew opens the new year with two episodes dedicated to women!
Luca Merli, Gio Barberis and Matteo Ferrari film an on the road documentary in the female universe, together with Amanda Chinchelli, Betta Dal Bello and Natalia Resmini — Three friends with creative careers and a passion for surfing.

The episodes tell the story of a fashion designer, a stylist, and an illustrator, each bound by the surfing sisterhood and a deep friendship. They show us the many faceted ways that women confront the sea, and the energy with which they live.If there's anyone out there who still thinks surfing is just for guys, here's proof that will make you think twice! Onde Nostre's girls shine under an Italian September sun: Three different styles, perfectly blended, traveling between waves with thoughts on friendship, freedom, and future.
RITRATTI DI SURF is a series of short videos about surfers, shapers, artists and other characters somehow connected to Onde Nostre and the italian surf culture.
Credits:
Directed by Luca Merli
Edited by Giovanni "Sbrokked" Barberis and Luca Merli
Photography by Luca Merli, Giovanni "Sbrokked" Barberis, Matteo Ferrari.
Lettering by Luca Barcellona
Music Consultant & Marketing: Gabriele "Gabro" Minelli

Music (In order of appearaces):
Le Man Avec Les Lunettes '4 Notes'
Guts 'Mi Isla Tropical'
Karibean 'Rainbow Girl '
Garden of Alibi 'Herman'
Karibean 'God Bless The Summer'

Models Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang strut their stuff in a new TV and online ad campaign for German Retailer Redcoon.

The companies press:
Redcoon starts with a large TV and online campaign into the Christmas shopping season
with a wide-reaching TV and online ad campaign. The online retailer of electronics and books, into the Christmas shopping. Testimonials include Germany's well-known It Girls Gina-Lisa Lohfink and Micaela Schäfer. The aim of the campaign is to increase the brand awareness of redcoon.de prevail.

With a lot of humor and a large dose of self-mockery to show the It Girls Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang that redcoon.de is the online store of their choice, when it comes to electronics. Why? Because it redcoon.de at a "huge electronics selection in the network" is, namely "super cheap". For the spots the girls live together in a luxury villa, handle by the pool with tablets and smartphones and outdo each other in different spots in an effort to act as "cheap as possible", loosely based on the campaign slogan: "So much cheap There has never been, "The girls who have become famous for her curves and revealing appearances in public, take in the sites themselves and their image charming for a ride to redcoon to establish itself as the cheap electronics store on the net. "I look forward to the campaign, because it marks a new milestone in the history redcoon "says founder and CEO redcoon Reiner Heckel. "Redcoon is a pioneer in online retailing, and is among the, heavy online users' long been known as a reliable, fast, competent and effective senders of electronic goods and household appliances. Now it's time redcoon.de "to a wider audience, explains Reiner Heckel.

Broad spread on TV and online portals

The campaign seeks to brand redcoon.de be made ​​known in Germany, according to the wide variation in TV channels and high-reach online portals. "As an Internet pure player redcoon was over a year ago a member of the Media-Saturn Group. We support redcoon you increase brand awareness. For the Christmas season starts to fight with the media coverage, as the public has come to expect from a Media-Saturn company, "says Pieter Haas, COO of Media-Saturn-Holding. planned over 2000 TV commercials are on major channels like Pro7, RTL, VOX, RTL2 and N-TV. The online marketing plan includes a mix of range and special-interest portals. Large-format advertising and website events include booked on bild.de youtube, GMX, CHIP Online or mirror online — over 90% of placements are working here with video productions. Besides television and online advertising are also social media channels such as Facebook, Twitter Youtube and very intensely involved in the media mix. Even before the filming was for a great casting action of partners bild.de Sandra Lang brought redcoon as another girl in the house. for creation and implementation of the campaign, the Serviceplan Group is responsible: the lead agency is the Service Plan Campaign. Together with plan.net and Media Plus, the agency group was convinced in the late summer and made ​​it through a multi-stage pitch against the competition.

Roxy, the world’s leading women’s lifestyle company, partnered with Digital Brand Architects and ClickFire Media to ask girls around the world: are you living life to the fullest? To extend this question to Roxy’s worldwide fan base, the boutique agency and digital design studio combined their expertise to create “Dare Yourself,” a social media campaign that challenged women to push their limits and empower themselves.

The “Dare Yourself” initiative challenged customers and fans of the Roxy brand to measure their exciting lifestyles against other women across a range of social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube. Contestants participated by submitting a 150-word response along with three photos or a one-minute video demonstrating how they “Dare Themselves” every day. By entering, five women between the ages of 18-28 got a chance to win a trip of a lifetime. Additionally, contestants continue to interact with the brand via the #ROXYDARES Photo Challenge, an Instagram based gallery that invites women to submit photos of themselves completing weekly challenges.

To all the ROXY girls who Dare Themselves. This is for YOU!

The global campaign, which went live simultaneously in over 40 countries and 11 different languages, received 2,500 entries and collected some 245,887 “Likes” on Facebook, bringing the total to more than 2,879,000 to date. On Twitter, the #DAREYOURSELF hashtag earned an impressive 1.6M impressions while over 6,357 users shared their submissions via the #ROXYDARES Photo Challenge on Instagram, generating over 686,000 impressions.

As part of a growing trend of user-generated campaigns, “Dare Yourself” succeeded largely through the collaboration between DBA, ClickFire Media and the Roxy brand, which generated an online strategy that engaged fans with a positive message. Digital Brand Architects collaborated closely with Roxy on the aggressive influencer outreach effort, brokering partnerships with targeted media and bloggers – including Wavelength Surf Magazine, The Contrast Magazine, among many others – to secure exposure and engagement for the campaign among targeted audiences. This strategic prowess is matched only by the campaign’s technical underpinnings. ClickFire Media’s team of technologists and developers constructed a multi-lingual Facebook experience that coordinates user uploads, submissions, and voting through a custom-made content-management system. The Facebook experience also featured a dynamic photo gallery that pulls from the ever-growing collection of #ROXYDARES-tagged photos on Instagram, and an interactive map that used Google API to track submissions from Roxy girls across the world.

The new campaign is a logical follow-up to Roxy’s wildly successful 2012 ‘Let the Sea Set You Free’ campaign. “‘Let The Sea Set You Free’ campaign proved Roxy’s fans are not only fun-loving, adventurous, and epitomizing everything the brand stands for, but were also eager to engage and share their own content with the Roxy community,” explained Digital Brand Architect’s Annabelle Smith.

Credits:
Client: Roxy
Campaign: “Dare Yourself”

Social Media Agency: Digital Brand Architects
Digital Design/Development: ClickFire Media

via: Trust Collective

All-Girl Rock Band the Runaways

Kristen Stewart and Dakota Fanning prove they are the Queens Of Noise in a biopic about 70s all-girl rock band The Runaways. The career of The Runaways was short lived, spanning only five years, but the impact they had on the music industry was immense. The all-girl teenage rock band helmed six albums and several hit singles such as Cherry Bomb, Queens Of Noise and Born To Be Bad, and helped shape female rock icon Joan Jett. Yet it was a dirty, tumultuous ride as shown in The Runaways, the directorial debut from Floria Sigismondi.

Set in Southern California in the mid-70s, Joan Jett (Kristen Stewart) is a shy and sulky glue-sniffer who dreams of becoming a rock star like Suzi Quatro. She takes that burning ambition to music promoter Kim Fowley (Michael Shannon) and after pitching him the idea of starting an all-girl rock band, he starts to recruit teenage girls for The Runaways. He and Jett find their front woman in the stylish and dreamy Cherie Currie (Dakota Fanning) and the young women are soon subjected to a rigorous training regimen where Fowley teaches them how to handle rowdy crowds, deal with hecklers and howl, wail and strut in a passionate brand of macho feminism.

Despite their musical talent, they all play their own instruments and write their own songs, Fowler sees an opportunity and promotes The Runaways as a cocktail of empowerment and exploitation. Dressed in hot pants, heels, jumpsuits and lingerie, the teenage girls become both a fetish and a rebellious rock `n' roll band, and subsequently take off. From homegrown success to global domination, including a huge fan base in Japan, the girls begin to struggle with their meteoric rise to fame, the easy availability of drugs, predatory men, lack of supervision and group dynamics.

The focus of the film is the individual stories of Jett and Currie, who are key members of the group and share an intimate relationship as friends and sometime lovers (which cumulates in a pash between Stewart and Fanning). Coming from a background as a photographer and music video director, Sigismondi has an eye for visuals and her competency in creating this grungy 70s world is similar to Catehrine Harwicke's effort in The Lords Of Dogtown. Her direction of the music scenes, which are all sung and performed by the actors, really captures the electricity of the band and their music. However, that is also her downfall because The Runaways retains a glossy sheen that seems out of place given the events unfolding on screen. The story too has been trimmed and moulded from Currie's autobiography, so that it is just rebellious enough, while skipping over some of the more confronting and compelling issues.

But the crux of The Runaways is the performances, with Shannon delivering a suitably sociopathic turn as Fowley and Alia Shawkat makes the most of her small supporting role. Yet it is Stewart and Fanning who steal the show. In case you did not know already, they make this film their declaration that they are no longer child stars, but rather young-adult actresses who deliver tour de force performances. Fanning's David Bowie-esque Currie is as beautiful contradiction, a vulnerable and undecided teenager off stage and a fierey sex kitten on it. Besides her uncanny resemblance to Jett, Stewart ozzes the rock `n' roll mentality and her brooding, attitude-filled performance is reminiscent of a young James Dean.

Flashy and feisty, The Runaways is an entertaining piece of pop art, but it fails to delve deeper into the real story. For an accurate account see former bassist Victory Tischler-Blue's documentary Edgeplay: A Film About The Runaways. Sure, from a technical perspective it may be one of the worst documentaries I’ve seen, but she captures the band’s truly amazing story in interviews and mind blowing revelations. Watch it. In other news, I interviewed her a few weeks ago and she describes Jett as a “fucking c#nt” so she deserves your props for that.

espnW debuts it's first ever commercial entitled "Girls Like Us".

The spot features highlights of Shannon Boxx, Brittney Griner, Abby Wambach, Alex Morgan, Serena Williams, Heather O’Reilly, Elena Delle Donne and Sara Errani with an original soundtrack by Greta Gaines.

Credits:
Creative Ad Agency: 77 Ventures
Director: Raama Mosley
Editing: Kristin McCasey via Therapy Studio's
Music: written and performed by Greta Gaines

To raise awareness on the important issue of girls’ low body image, Dove had this huge folded billboard erected in Tel Aviv’s biggest square inviting mothers and daughters to join the conversation.

Six out of ten girls are ashamed of their bodies. Mom, join the conversation about the ideals of beauty.

Credits:
Advertising Agency: Mccann Erickson, Tel Aviv, Israel
Executive Creative Director: Nir Levi
Copywriter: Lior Shoham
Art Director: Sarit Rotman
Photographer: Ohad Romano
Illustrator: Eli Azarzar
Producer: Inbal Fanan
Account Supervisor: Adi Oren, Dikla Pinhasi
Account Manager: Daniella Shlomo-Spiegel, Alona Zaharenko
Planner: Ravid Tiber, Alon Roded

Watch as every little thing that keeps your home together comes apart piece by piece and then back to together in the newest commercial for Lowes entitled "Exploded"

Lowe's keeps their ad campaign rolling with another nice spot created by BBDO, NY. This one entitled "Exploded" features the music of "Girls Love Shoes" and the song title is "Home".
Credits:
Agency: BBDO New York
Chief Creative Officer: David Lubars
Client: Lowes
Executive Creative Director: Wil Boudreau
Creative Director: Joe Volpicelli
Copywriter: Colin Ilsley
Art Director: Jake Blumenau
Executive Agency Producer: Kevin Wilson
Assistant Producer: Zubin Simpson
Executive Music Producer: Loren Parkins
Production Company: @radical.media
Executive Producer: Jim Bouvet
Producer: Steve Fredriksz
Director: Dave Meyers
Director of Photography: Marcelo Durst
Production Designer: Deborah Evans
Editorial Company: Cutting Room
Assistant Editor: Sebastian Fidler
Producer: Eytan Guttman
Executive Producer: Melissa Lubin
Post Production Company: MassMarket
Executive Producer: Nancy Nina Hwang
VFX Producer: Mitch Stockwell
VFX Supervisor: Todd Sarsfield
Lead Compositor: Todd Sarsfield
Lead 3D Artist: Christopher Bonnstetter
3D Artist: Russ Wootton
3D Artist: Andy Gilbert
3D Artist: Todd Daniele
3D Artist: Yuichiro Yamashita
3D Artist: Eric Chou
3D Artist: Stephanie Russell
3D Artist: Jordan Harvey
Compositor: John Gray
Flame Artist: Jaime Scott
Flame Artist: Jeen Lee
Sound Design: Stimmung
Audio Production Company: Soundlounge
Mixer: Tom Jocarone

Go Daddy is one of the first 2012 Super Bowl advertisers to give us a sneak peak at what they are up too. Go Daddy's Super Bowl commercials include two spots this year, "The Cloud" features Danica Patrick and The PussyCat Dolls and what seems to be some short of heavenly angel thing, which reminds me of the Axe Fallen Angel ads.

The official press release:
SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Super Bowl 2012 will mark a product milestone for Go Daddy. The world’s largest provider of Web hosting, domain name registrations and net-new SSL Certificates is known for its edgy ads with smokin’ hot Go Daddy Girls, but for the first time ever, Go Daddy is using one of its two edgy new Super Bowl commercials to specifically reference its cloud-based offerings.

Go Daddy has long delivered services “in the cloud” – providing individuals and businesses more efficient and less expensive online options. Now, it’s taking its product marketing to Super Bowl viewers with fun references to Go Daddy’s innovative offerings such as 4th Generation Hosting, known as 4GH.

The 30-second ad is called The Cloud. It features Go Daddy Girl Danica Patrick and the new Pussycat Dolls, along with several core product references in a “divine” setting. The Cloud is also Go Daddy’s most ambitious production in the company’s eight-year Super Bowl history. The storyline includes a revealing moment and an extravagant set design.

“How can we produce a Super Bowl ad that’s fun, edgy, slightly inappropriate and also speak to cloud-based products?” asked Go Daddy CEO and Founder Bob Parsons. “Like only Go Daddy can … trust me, it’ll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!”

Danica recently ranked the Internet’s Most Searched Athlete and she’s also a sort of Super Bowl staple. By most observers’ count, Danica has been in more Super Bowl ads than any other celebrity, and with this year’s campaign, she will have 11 big game ads on her resume, all with Go Daddy Productions.

“Doing Go Daddy’s Super Bowl commercials is always interesting, but this year’s are epic,” Danica said. “The commercials are very funny – there’s physical humor, and in The Cloud there’s a big-time dance routine. Yes, I dance. And I’ll say this, the dance sequence is as GoDaddy-esque as it gets!”

Go Daddy’s other 2012 Super Bowl ad also features Danica, along with her Go Daddy Girl colleague and fitness guru Jillian Michaels. Like Danica, Jillian is a strong woman and successful entrepreneur.

“I like the way Bob and Go Daddy portray women as strong and successful,” Jillian said. “Yes, the commercials are edgy and hot … but the Go Daddy Girls always have the last laugh, they are the ones in control. A lot of people don’t realize this, but Bob’s executive staff is made up of more women than men.”

The 30-second ad featuring Jillian and Danica is designed to bring massive consumer attention to the.CO domain, the Internet’s most popular new domain name extension. While Go Daddy is working to keep the specifics of the storyline under wraps for now, it has said the ad features a stunning international supermodel whose world-class body drew this comment from Jillian on-set: “If I made a DVD about how to get a body like hers, I’d be a gazillionaire.”

.CO Internet S.A.S. CEO Juan Diego Calle makes a cameo appearance in the Internet-only version of the commercial, along with Bob Parsons. “Not only was filming the Super Bowl ad a fun way to spend a work day, we know it will help take dot-CO to the next level – driving more business and boosting brand awareness,” said Calle. “Last year’s Super Bowl ad helped us to finish our first year with more than one million dot-CO domain names registered by people in more than 200 countries – and made dot-CO the hottest new Web address in the world!”

Go Daddy partnered with.CO Internet for the first time in the 2011 Super Bowl with great success. As for its cloud-based products and services, Go Daddy has been in the cloud since before the term was coined. Not surprisingly though, most people have more awareness of Go Daddy’s commercial campaigns … that may change with this year’s advertising leap into the cloud.

For the Pussycat Dolls, featured prominently in The Cloud’s outrageous dance scene, 2012 marks their first-ever Super Bowl commercial and serves as the unofficial launch of the new Pussycat Dolls.

In typical Axe fashion, a woman's torso is the star in the newest commercial for Axe Hair entitled "Office Love." I hate to admit it but I like it. Axe claims, "it's not our fault we're visual creatures....Hair. It's What Girls See First."

Credits:
Ad Agency: BBH, New York

Its only been out for 6 hours and I'm already sick to death of hearing about The Twilight Saga: New Moon. Don't get me wrong, I'm excited to actually be alive and old enough to experience a full-blown movie phenomenon as I missed the boat with Star Wars and Indiana Jones. At least I understood the frenzy behind The Lord Of The Rings and Harry Potter movies and didn't want to light myself on fire every time it came on the news. But this... this has got even the most hardcore fan inside of me screaming "that's freakin' enough Twihards, settle the frak down!"

Sigh. At least the guys over at Film Drunk feel my pain and have put together a brilliant piece on the absurdness of Twilight fans and their signs at the New Moon premiere. I strongly recommend you read the whole thing in its entirety here. Otherwise, the best bits are below:

"I’m only picking a few of my favorites, but clearly this represented a cross section of America’s finest. Like this guy. He likes America, sleeveless shirts, and vampires that sparkle. I think that was a Bob Seger song. Or this girl, the one behind the girl in the front. She wants to be “a stupid lamb.” Or possibly a stupid lamp, it isn’t entirely clear. Regardless, it’s good to have ambitions. Then there’s these girls,who support the Cullen diet, while standing behind a lady who doesn’t seem to support any diets. Diversity is beautiful. Meanwhile, the girl in the front right is enjoying her one day of the month outside. Anyway, I just thought you guys should enjoy some of these photos, because a lot of good cats went hungry for this."

Well said.

In other vampire news, the poster art for Daybreakers hit the net today and it looks siiiiiiick. And how's the quote from Variety; "Take The Matrix and 28 Days Later and you've got Daybreakers". That's a bloody brilliant line about the film and the poster art looks very slick. Very awesome. Very promising and hopefully a far cry from the romantic notion of vampires, I want to see more bloodsuckers darn it. Daybreakers is an Australian film shot in Queensland earlier this year on a budget of $25 million and stars Ethan Hawke, William Dafoe, Isabel Lucas and Sam Neil. Set in the not too distant future (2019 to be exact), a plague has turned most humans in to vampires who are now faced with a dwindling blood supply. Shot by the Spierig Brothers, I really hope this is a successful attempt by them to cross over in to Hollywood mainstream. If the trailer is anything to go by...

Retailer jcpenny launches the Great Futures Start Here ad campaign in support of the Boys and Girls Club featuring 21 prominent Club alumni including co-spokespersons Denzel Washington and Jennifer Lopez. Directed by Ron Howard with the video soundtrack from Beyonce's "I Was Here", written by Diane Warren.

As London hosts the 30th modern edition of the Olympic Games, Dr Craig Barker from the University's Nicholson Museum and Michelle Kiss, a Year 10 work experience student from William Carey Christian School, evoke the ancient Olympic spirit with a look at the origins of the world's oldest sporting festival that may provide parallels for the next three weeks of competition in London.

• The first Olympic Games took place in 776 BC at Olympia in Greece, a sanctuary site devoted to the Greek god Zeus. The ancient Olympics were held every four years, a tradition that remains today. However, whereas cities around the world compete to host the modern games, ancient-world athletes always competed in Olympia.

• Olympia boomed as the games increased in importance — a statue of Zeus was one of the Seven Wonders of the ancient world — before the games were eventually abolished by the Roman emperor Theodosius I in 394 AD, supposedly because they were reminiscent of paganism. While there is much talk of the legacy of London 2012, Olympia and its athletic stadium is an important historical and archaeological site.

• In 2012, news surfaced that Australia's men's basketball team travelled to London in business class while their female equivalents languished in economy. However, during the first ancient games, gender equality in sport was even worse: women couldn't compete. Competitors were split into two groups, boys (12-18 years) and men (18+ years). Horses were also split into colts and fully grown age groups.

• While the composition of the crowds of spectators is less well understood, it's likely that only males and young girls were allowed to watch.

• In antiquity, a lit flame was tended throughout the celebration of the Olympics, and the idea of the fire was reintroduced in 1928 in Amsterdam. Every four years the Olympic flame is lit in front of the Temple of Hera then carried by torch to the host city. The torch relay was not an ancient practice and was introduced at the controversial 1936 Berlin Olympics.

• Judges were handpicked from people living in Elis, the area surrounding Olympia. The 'Elean Judges' enforced strict rules on the competitors: fines were issued for failing to arrive on time for the training period, cheating and for cowardice.

• Events in the ancient Olympics included foot races, discus, jump, javelin, boxing, pentathlon, pankration (a blend of boxing and wrestling) and chariot races. Most events, including the races, discus and javelin, took place in the Stadium of Olympia with other events taking place in the surrounding area.

• Before the start of any Olympic Games a truce would be announced, proclaiming that all wars, disputes and death penalties be put on hold until the end of the games. This truce also guaranteed athletes a safe journey to Olympia in the month leading up to the games. The truce was written on a bronze discus and placed in Olympia. The modern International Olympic Committee has revived the tradition of the truce, and all 193 United Nations member states have, for the first time, united to co-sponsor the Olympic Truce Resolution for the 2012 London Olympics.

• the sixth-century BC wrestler Milo of Croton, who was said to have died when he was wedged against a tree during a display of strength gone wrong and subsequently devoured by wolves

• Astylos, also of Croton, who competed at Olympic Games between 488 and 480 BC, but was expelled from his home city when he agreed to compete for Syracuse, and so can lay claim to being the first free-agent in sporting history

• Roman emperor Nero, who despite being thrown from his chariot in the 10-horse race at the 67 AD games, was still proclaimed the winner on the grounds that he would have won had he been able to complete the race

The Body-art

Adv agency Jung von Matt (Alster, Germany) has embodied the Brazilian motives in advertising of alcoholic cocktails «Bit Copa». The idea shows a drink "a Bit more exciting", than other drinks, because a drink — "REFRESHINGLY BRAZILIAN".

The Brazilian Freshness

In the visual plan the agency has shown the "revived" drawings on a skin of girls which hold cocktails.

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In typical GoDaddy style they have released the first of two Super Bowl ads early and there are no hot girls, which actually a pleasant surprise. The commercial, "Your Big Idea" features a few people who have the next "Big Idea" but fall short of living the dream.

If you were expecting Danica Patrick or model Bar Refaeli in something sexy, not to worry you can view other racy GoDaddy ads here until then.

Creative Credits
Ad Agency: Deutsch, New York
Production Company: Biscuit Filmworks
Editorial/Post Production: The Cutting Room
VFX: The Mill

Ad agency Deutsch New York, is filming the one of 2 GoDaddy 2013 Super Bowl ads this week, GoDaddy also announced that one spot will feature supermodel Bar Refaeli with return GoDaddy girl, Danica Patrick, ironically in a spot entitled "Perfect Match".
Story via USA Today: Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels.

Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.

She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.

Both models are former Sports Illustrated swimsuit issue cover girls.

But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.

"It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."

For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.

This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.

Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.

"I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."

The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.

Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.

While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."

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