Girl Scouts of the USA (GSUSA) today released a public service announcement that features the two winners of its "Girl Scouts Speak Out: Dear Mr. President" contest, in which girls across the country were invited to make PSAs addressed to the presidential candidates telling them how they can support girls.

The professionally produced 60-second video, which was filmed in Washington, D.C., is narrated by the two Girl Scouts who submitted the winning entries: Amanda, 15, from Girl Scouts of Central Illinois, and Hareem, 14, from Girl Scouts of the Nation's Capitol. The PSA is aspirational, as the girls look to a world "that supports girls so that they reach places where big decisions are made; where one of us gets to sit where you do now."

"Girls are not hearing all the right messages. When I hear 'You're just a girl' it makes me sad," says Amanda. "'Girl Scouts Speak Out' is a really good program because girls can give their ideas and show their opinions. I think it's important for women to be in leadership positions because we need to recognize that both genders can do something to change the world. I want the President to address the diversity issue, how people aren't always accepting of race, gender, and religion. Girl Scouts has taught me a lot about accepting people."

"It (Girl Scouts Speak Out) is addressing presidential candidates," says Hareem. "The problems that are happening to girls and women today, they are not an easy topic to talk about, but they are really the moral challenge of the century. They are not unsolvable, but it takes political will—and that's what the President can do. I want to be a marine biologist as well as a female leader. Girl Scouts helps me to do that through the skills I develop in scouting. It's helped a lot in my everyday life."

The "Girl Scouts Speak Out: Dear Mr. President" contest was designed to provide a national platform for girls to engage with the presidential election. As part of the contest, girls could submit ideas and concepts for PSAs addressed to the presidential candidates telling them how to support girls and the next generation of leaders.

Girls submitted videos, slide shows, and other material that drew more than 10,000 votes. The "Dear Mr. President" contest is part of the "Girl Scouts Speak Out" series, in which GSUSA asks girls to submit PSAs on key national or global issues. The program provides girls with a dynamic platform for their voices to be heard and recognized on issues that are important to them, inviting them to engage in the elements of leadership and their own ability to influence their future.

"We're proud to have girls' voices on important issues such as how to help build female leaders produced into a video that shares their thoughts with a larger audience," says Eileen Doyle, Vice President for Program. "Through the 'Girl Scouts Speak Out' PSA initiative, we are inviting girls to participate in the leadership discussion on a national platform and know that their voices will be heard."
via: PR Newswire (http://s.tt/1yDq2)

The new Reebok commercial “"Girl Inspired"” is bold & beautiful, striking a chord and with a rhythmic intensity that is the fusion of music video and an all-out powerful brand spot for agency mcgarrybowen. Reebok and Alicia Keys have a new and exciting partnership and design collaboration. Alicia's first project with Reebok is the launch of her own signature collection, which includes a new take on the Freestyle Hi (also known as the 5411), Freestyle Double Bubble, Classic Nylon Slim and Princess.

To support the launch of her new Reebok Classics signature collection, Alicia Keys is featured in this TV commercial directed by Samuel Bayer. Set to an exclusive version of her upcoming new single, Girl on Fire, the story showcases how Alicia inspires and empowers women through her soul-searching journey to the top. The story takes place in the world's greatest canvas and Alicia' hometown — New York City.

Credits:
Title: “Girl Inspired”: 30
Advertising Agency: mcgarrybowen, New York, NY
Executive Creative Director: Mark Koelfgen
Associate Creative Director: Jamie Massam
Associate Creative Director: Cooper Smith
Account Director: Alison Stratten
Account Supervisor: Heather Livengood
Executive Producer: Steve Ford
Assistant Producer: Nick Bourne
Production Company: Serial Pictures NY & Serial Pictures CA
Director: Samuel Bayer
Executive Producer: Violaine Etienne
Head of Production: Peter Fitzgerald
Producer: Richard Berman
Editorial Company: Cut + Run
Editor: Gary Knight
Assistant Editor: Zach Patten
Producer: Melati Pohan
Executive Producer: Rana Martin
Telecine: Company 3, New York, NY
Colorist: Tom Poole
Visual Effects: Smoke & Mirrors, New York, NY
Artist: Sam Caine
Assistant Artist: Dan Bowhers
Audio Post: Plush, New York, NY
Mixer: Rob Fielack

All-Girl Rock Band the Runaways

Kristen Stewart and Dakota Fanning prove they are the Queens Of Noise in a biopic about 70s all-girl rock band The Runaways. The career of The Runaways was short lived, spanning only five years, but the impact they had on the music industry was immense. The all-girl teenage rock band helmed six albums and several hit singles such as Cherry Bomb, Queens Of Noise and Born To Be Bad, and helped shape female rock icon Joan Jett. Yet it was a dirty, tumultuous ride as shown in The Runaways, the directorial debut from Floria Sigismondi.

Set in Southern California in the mid-70s, Joan Jett (Kristen Stewart) is a shy and sulky glue-sniffer who dreams of becoming a rock star like Suzi Quatro. She takes that burning ambition to music promoter Kim Fowley (Michael Shannon) and after pitching him the idea of starting an all-girl rock band, he starts to recruit teenage girls for The Runaways. He and Jett find their front woman in the stylish and dreamy Cherie Currie (Dakota Fanning) and the young women are soon subjected to a rigorous training regimen where Fowley teaches them how to handle rowdy crowds, deal with hecklers and howl, wail and strut in a passionate brand of macho feminism.

Despite their musical talent, they all play their own instruments and write their own songs, Fowler sees an opportunity and promotes The Runaways as a cocktail of empowerment and exploitation. Dressed in hot pants, heels, jumpsuits and lingerie, the teenage girls become both a fetish and a rebellious rock `n' roll band, and subsequently take off. From homegrown success to global domination, including a huge fan base in Japan, the girls begin to struggle with their meteoric rise to fame, the easy availability of drugs, predatory men, lack of supervision and group dynamics.

The focus of the film is the individual stories of Jett and Currie, who are key members of the group and share an intimate relationship as friends and sometime lovers (which cumulates in a pash between Stewart and Fanning). Coming from a background as a photographer and music video director, Sigismondi has an eye for visuals and her competency in creating this grungy 70s world is similar to Catehrine Harwicke's effort in The Lords Of Dogtown. Her direction of the music scenes, which are all sung and performed by the actors, really captures the electricity of the band and their music. However, that is also her downfall because The Runaways retains a glossy sheen that seems out of place given the events unfolding on screen. The story too has been trimmed and moulded from Currie's autobiography, so that it is just rebellious enough, while skipping over some of the more confronting and compelling issues.

But the crux of The Runaways is the performances, with Shannon delivering a suitably sociopathic turn as Fowley and Alia Shawkat makes the most of her small supporting role. Yet it is Stewart and Fanning who steal the show. In case you did not know already, they make this film their declaration that they are no longer child stars, but rather young-adult actresses who deliver tour de force performances. Fanning's David Bowie-esque Currie is as beautiful contradiction, a vulnerable and undecided teenager off stage and a fierey sex kitten on it. Besides her uncanny resemblance to Jett, Stewart ozzes the rock `n' roll mentality and her brooding, attitude-filled performance is reminiscent of a young James Dean.

Flashy and feisty, The Runaways is an entertaining piece of pop art, but it fails to delve deeper into the real story. For an accurate account see former bassist Victory Tischler-Blue's documentary Edgeplay: A Film About The Runaways. Sure, from a technical perspective it may be one of the worst documentaries I’ve seen, but she captures the band’s truly amazing story in interviews and mind blowing revelations. Watch it. In other news, I interviewed her a few weeks ago and she describes Jett as a “fucking c#nt” so she deserves your props for that.

Hooters Restaurants has a created a fine selection of Hot-To web videos, and it's about time too. Lesson #6 of the Hooters How-To-Guide is De-Bone a Chicken Wing, and lucky for us Hooters Girl Jordan is an expert. My life is complete, thanks Hooters.

We are going to let you in on a little secret — there is a better way to eat chicken wings. Hooters Girl Jordan shows you her technique of how to de-bone a chicken wing flapper.

Not so fast, Lesson #12(below) from the guide is How To Pour The Perfect Beer.

Pouring beer, it is an art. In this video, Columbus, GA Hooters Girl Jamie shows you her technique of the perfect beer pour.

Its only been out for 6 hours and I'm already sick to death of hearing about The Twilight Saga: New Moon. Don't get me wrong, I'm excited to actually be alive and old enough to experience a full-blown movie phenomenon as I missed the boat with Star Wars and Indiana Jones. At least I understood the frenzy behind The Lord Of The Rings and Harry Potter movies and didn't want to light myself on fire every time it came on the news. But this... this has got even the most hardcore fan inside of me screaming "that's freakin' enough Twihards, settle the frak down!"

Sigh. At least the guys over at Film Drunk feel my pain and have put together a brilliant piece on the absurdness of Twilight fans and their signs at the New Moon premiere. I strongly recommend you read the whole thing in its entirety here. Otherwise, the best bits are below:

"I’m only picking a few of my favorites, but clearly this represented a cross section of America’s finest. Like this guy. He likes America, sleeveless shirts, and vampires that sparkle. I think that was a Bob Seger song. Or this girl, the one behind the girl in the front. She wants to be “a stupid lamb.” Or possibly a stupid lamp, it isn’t entirely clear. Regardless, it’s good to have ambitions. Then there’s these girls,who support the Cullen diet, while standing behind a lady who doesn’t seem to support any diets. Diversity is beautiful. Meanwhile, the girl in the front right is enjoying her one day of the month outside. Anyway, I just thought you guys should enjoy some of these photos, because a lot of good cats went hungry for this."

Well said.

In other vampire news, the poster art for Daybreakers hit the net today and it looks siiiiiiick. And how's the quote from Variety; "Take The Matrix and 28 Days Later and you've got Daybreakers". That's a bloody brilliant line about the film and the poster art looks very slick. Very awesome. Very promising and hopefully a far cry from the romantic notion of vampires, I want to see more bloodsuckers darn it. Daybreakers is an Australian film shot in Queensland earlier this year on a budget of $25 million and stars Ethan Hawke, William Dafoe, Isabel Lucas and Sam Neil. Set in the not too distant future (2019 to be exact), a plague has turned most humans in to vampires who are now faced with a dwindling blood supply. Shot by the Spierig Brothers, I really hope this is a successful attempt by them to cross over in to Hollywood mainstream. If the trailer is anything to go by...

The charming lemonade tycoon we met last March in the HSBC "Lemonade" commercial is back in a new ad, this time our enterprising young girl stars in the "Lemon Grove" and she has grown her business globally.

The original ad introduced us to a young girl who accepted all currencies at her lemonade stand, attracting local and international customers. The latest spot takes her lemonade business global, showing the international supply chain and growth of her business. The lemonade titan travels to India to partner with an equally ambitious and entrepreneurial lemon trader. A young French lemonade seller enters the story, revealing that her home-grown business has expanded from an American front lawn to the global market...wonderful and fun to watch, the original is below.

Credits:
Created by advertising agency JWT, London.

New commercial for Subaru Canada entitled "Strut — Confidence in Motion" not only features the song and music of "The Go" song "Summers Gonna be my Girl" but, some Subaru techs and salesmen who can really dance and strut.

Subaru: "Driving Confidence has been a key and constant ingredient in every Subaru model ever made. It reflects our deeply held belief that you can and should have both maximum safety and total enjoyment, without sacrificing one for the other.

It's about having the confidence, the peace of mind, to go anywhere. It's about enjoying life through exploration, continually setting out on fresh adventures. It's about following one's own path, with a sense of confidence that only a Subaru can deliver."

Credits:
Advertising Agency: DDB, Canada
Creative Directors: Todd Mackie, Denise Rossetto
Associate Creative Director / Copywriter: Matt Antonello
Associate Creative Director / Art Director: Paul Riss
Agency Producer: Andrew Schulze
Accounts: Michael Davidson, Peter Brough, Julia Morris
Production company: Corner Store
Director: Jorn Haagen
DOP / Cinematographer: Jorn Haagen
Line Producer: Mary Ann Tevlin
Post-Prodction Co.: School Editing
Editor: Markt Morton
Colourist: Bill Ferwerda
SRX / VFX: Topix
Audio Company: RMW Music
Audio House Engineer: Dustin Anstey
Music: The Go “Summers Gonna be my Girl”

Suzy Favor Hamilton, three-time Olympian and now the $600-an-hour call girl appeared in several commercials, a look back at two of our favorites. The Nike ad from way back featured the sexy Hamilton in a Friday the 13th-ish horror themed spot (Why Sport? You'll Live Longer) that was pulled off the air by NBC after receiving thousands of compliants making light of violence against women.

Her image could hardly have been better: Athletic. A knockout. All-American. So accomplished and so wholesome that Disneyland hired her for speaking engagements, the Big Ten named an award after her and the Wisconsin Potato and Vegetable Growers Association made her their pitchwoman.

An "escape," she called it, that was really a way of masking an American Dream coming unhinged — a real-life tragedy that undercut the myth that success, wealth and fame is a surefire path to happiness.

"I do not expect people to understand," Favor Hamilton said in a frenzied burst of tweets after details about her secret life became public Thursday in a report on The Smoking Gun website. "But the reasons for doing this made sense to me at the time and were very much related to depression."

Suzy Hamilton looked great in the shower in this Pert Plus commercial (below), she also appeared in ads for Reebok, Clairol, Oakley, Kikkoman Foods, Nordic Track, Viactiv Calcium Chews, sadly she will now only be remembered as a high price call-girl.

Ad agency Deutsch New York, is filming the one of 2 GoDaddy 2013 Super Bowl ads this week, GoDaddy also announced that one spot will feature supermodel Bar Refaeli with return GoDaddy girl, Danica Patrick, ironically in a spot entitled "Perfect Match".
Story via USA Today: Sexy Super Bowl ads may emit a tad less sizzle this go-round — but two will feature knock-out supermodels.

Go Daddy, historically the Super Bowl's raciest advertiser, on Friday will name supermodel Bar Refaeli as its newest Super Bowl-bound Go Daddy girl.

She was ranked No. 1 on Maxim's Hot 100 for 2012. The move comes just weeks after Mercedes-Benz announced that supermodel Kate Upton will star in its game spot.

Both models are former Sports Illustrated swimsuit issue cover girls.

But neither of the hotter-than-hot models will appear in racy attire. In fact, both will appear in formal dresses — as plans are right now. Even as Super Bowl marketers are reaching out to the world's most beautiful models, some appear to be evolving away from ultra-racy imagery.

"It's about intrigue and desire," says Noreen Jenny Laffey, president of Celebrity Endorsement Network, which links celebrities with marketers. "It's not what you see; it's what you don't see — but you know is there."

For Go Daddy, it's also an attempt to soften its image. "The new sexy at Go Daddy is all about the customer," says Barb Rechterman, chief marketing officer.

This will be Refaeli's first Super Bowl spot. The Israeli native, who has dated actor Leonardo DiCaprio on and off, will star with veteran race car driver Danica Patrick in the 30-second ad.

Refaeli, 27, who was the cover model for the 2009 Sports Illustrated swimsuit issue, says she has no hesitation about linking up with an advertiser whose brand image has been built and tarnished by its often-racy Super Bowl commercials.

"I am a model who is well known for her body and feminine image," she says. "I'm not here to make people think I'm the next Einstein."

The ad, to be filmed next week in Los Angeles, also features Patrick, who will star in her record 11th and 12th Super Bowl spots for Go Daddy.

Go Daddy won't reveal detailed contents of the spot, called "The Perfect Match." But the two will likely discuss why helping customers is the new meaning of sexy at Go Daddy.

While Refaeli's outfit in the commercial is still undecided, it will be a cocktail dress or something very formal, says Rechterman. "We're not thinking bikinis or anything like that," she says. "You might say we've come up in the world."

Important Quality of Your Idea

DPZ Propaganda has thought up fine ideas for the Brazilian competition of advertising. «The good idea is capable to win any» — a slogan of prints of the international competition of a print advertising "the World award of publicity" opens idea of competitions: not important from what you the countries and as long you work in advertising — the main thing, are how much good your Idea.

Print advertising competition «Premio de Propaganda o Globo» is founded in 1996. The committee from nine judges which number includes the most known advertisement makers of Brazil, selects winners in nine categories.

The Excellent Idea is Pleasant to All!

Prints inform on value of good idea and conclusive appeal to any person. The Argentina football fan with good idea (a burning bulb — the international symbol of idea) drinks beer with the Brazilian fans. The Motorcyclist-idea withdraws the girl directly from under a wreath. The nice girl acquaints with the father ugly (but "ideological") the guy.

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Official movie trailer for the upcoming Dr. Seuss' The Lorax movie, can't wait to discover the legend of the Lorax for myself.

In theaters: March 2nd, 2012
Director:Chris Renaud
Cast: Danny DeVito, Zac Efron, Ed Helms, Taylor Swift, Rob Riggle, Betty White
The 3D-CGI feature Dr. Seuss' The Lorax is an adaptation of Dr. Seuss' classic tale of a forest creature who shares the enduring power of hope. The animated adventure follows the journey of a boy as he searches for the one thing that will enable him to win the affection of the girl of his dreams. To find it he must discover the story of the Lorax, the grumpy yet charming creature who fights to protect his world. Danny DeVito will lend his vocal talents to the iconic title character of the Lorax, while Ed Helms will voice the enigmatic Once-ler. Also bringing their talents to the film are global superstars Zac Efron as Ted, the idealistic young boy who searches for the Lorax, and Taylor Swift as Audrey, the girl of Ted's dreams. Rob Riggle will play financial king O'Hare, and beloved actress Betty White will portray Ted's wise Grammy Norma.

The newest Cover Girl recruits are the very beautiful and very talented Australian songwriting/DJ duo Nervo who star in pair of fun spirited new commercials.

The ads deliver a heavy doses of flash and panache with a strong focus on vibrant colors, production was not quite as easy-breezy as the shimmering final results, (via TrustCollective) “We had to move quickly since we were sharing the talent with a stills shoot that was taking place on the same day and working to get enough footage for some behind-the-scenes materials,” noted Jones. However, the experienced fashion and beauty director and production team easily rose to the challenge, boldly stating, “that’s the sort of situation where you prove your mettle and just get the job done.” The end product puts all the classic CoverGirl brand hallmarks on full display – from the effervescent talent to the sharp, snappy editing – creating a pair of instantly classic entries in the long history of iconic CoverGirl advertising.

Credits:
Client: Procter & Gamble
Spot Titles: “Easy Breezy Better/Nails”: 15, “New COVERGIRLS NERVO: Why They Rock”: 45
Agency: Grey Advertising
Creative(s): Alice Ericsson, Mark Fina, Beth Avellini, Michael Bengtsson
Account: Seema Patel, Ernesto James, Lisa Montana, Lindsey Kantarian
Executive Producer: Stacy Towle
Assistant Producer: Alex DeSantis
Business Manager: Debbie Haas
Production Co.: Nola Pictures
Director: Marcus K. Jones
Executive Producer: Charlie Curran
Head of Production: Cheryl Ward
Producer: Cindy Blount
Producer: Sara Mills
Post Production: Box Studios
Producer: Nadia Sadigianis
Editorial: Boxmotion Editorial
Editor(s): Taryn Waldman (“Easy Breezy Better/Nails”), Laura Milstein (“New COVERGIRLS NERVO: Why They Rock”)

A new advert for Heinz Classics Soup entitled "I Love Winter" features an average English girl who, despite suffering various cold-weather indignities, adores the chilly season because she can thaw out with a bowl of piping-hot tomato soup.

Credits:
Ad Agency: AMV BBDO, London
Director: Jeff Labbe

Kellogg's latest commercial for Rice Krispies titled “Day’s Out” brings to life the cereal giant’s latest on-pack promotion in partnership with the Merlin Entertainments Group — home to some of the nation’s top visitor attractions such as; Alton Towers Resort, Sea Life, and Legoland Windsor.

Kellogg’s is offering kids the opportunity to take a grown-up to many of Merlin’s attractions for free. Our commercial brings this twist on a great value family promotion to life in the enchanting manner we’ve come to expect from Rice Krispies.

As the story starts to unfold we see a young girl enthusiastically smothering an unidentifiable gift in wrapping paper and ribbon, which she presents to her Mum at the first opportunity. As Mum unwraps the gift we realise, to everyone’s surprise, the present is a box of Kellogg’s Rice Krispies. Confused, Mum continues to unwrap the present revealing the promotional Merlin offer. A free day out is the little girl’s gift to her Mum.

Credits:
Creative agency: Leo Burnett, London
Creative Director: Don Bowen
Executive Creative Director: Justin Tindall
Copywriter Steve Robertson & Laurie Smith
Art director: Steve Robertson & Laurie Smith
Planner (creative agency): Josh Bullmore
Media agency: Carat
Planner (media agency): Nadia Lavelle
Production Company: Bare Films
Director: Joanna Bailey
Prod co Producer: Helen Hatfield
Editor: Sam Sneade @ Speade Editors
Music & Sound Design: Mike Connaris @ Mcasso Music
Post Production: MPC
Post Producer: Dionne Archibald
Agency Producer: Katie Spong

Below more from the ad campaign just launched for Antonio's new fragrance King of Seduction. Spots include: The Secret, Her Secret, The Golden Secret, and Blue Seduction.

...and yes, this is a re-launch of the same campaign originally released in 2012.

The newest ad for Axe teaches the boys how to stay awake with AXE Rise Shower Gel and keep up with your Brainy Girl.

Credits:
Agency: BBH London
Client: Axe
Director: Tim Godsall
Global Brand Director: Giovanni Valentini
CW: David Kolbusz
Prod. Co.: Biscuit Filmworks UK
CW: Simon Pearse
CW: Dan Morris
AD: Emmanuel Saint M'leux
AD: Charlene Chandrasekaran
AD: Rob Ellis
CD: David Kolbusz
Producer: Rachel Hough
Team Director: Nic Manser
Strategy Director: Tim Jones
Production Company: Biscuit Filmworks
Director: Tim Godsall
Producer: Rick Jarjoura
DOP: Stephen Keith-Roach
Post Production: Framestore
Editor/Editing House: Work Post
Sound: Factory Studios

What little girl doesn't want a pony for Christmas, eBay and Toys R Us makes that dream come true in this fun Christmas TV ad for one little girl.
An overly ambitious Dad goes out on a limb to give his daughter the ultimate holiday surprise. Unfortunately, things don't quite go according to plan until, that is, Mom swoops in to save the day with a little help from her eBay Mobile app to buy her a gift from the Toys R Us store on eBay.

Credits:
Agency: Venables Bell & Partners
Executive Creative Directors: Paul Venables and Will McGinness
Creative Director: Lee Einhorn
Art Director: Matt Miller
Copywriter: Matt Keats
Director of Integrated Production: Craig Allen
Agency Senior Producer: Emily Moore
Production Company: Arts & Sciences
Director: Matt Aselton
Executive Producer: Marc Marrie
Managing Director: Mal Ward
Line Producer: Jeffrey Shupe
Director of Photography: Toby Irwin
Editorial Company: Arcade Edit
Managing Partner/Executive Producer: Damian Stevens
Producer: Denice Hutton
Editor: Geoff Hounsell
Assistant Editor: Sean Lagrange
Sound Design: 740 Sound Design & Mix
Executive Producer: Scott Ganary
Sound Designer: Andrew Tracy
Music: Mophonics
Executive Producer: Michael Frick
Composer: Nico Mansy
Mix: PLAY, John Bolen
via: GlossyInc.

Go Daddy is one of the first 2012 Super Bowl advertisers to give us a sneak peak at what they are up too. Go Daddy's Super Bowl commercials include two spots this year, "The Cloud" features Danica Patrick and The PussyCat Dolls and what seems to be some short of heavenly angel thing, which reminds me of the Axe Fallen Angel ads.

The official press release:
SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Super Bowl 2012 will mark a product milestone for Go Daddy. The world’s largest provider of Web hosting, domain name registrations and net-new SSL Certificates is known for its edgy ads with smokin’ hot Go Daddy Girls, but for the first time ever, Go Daddy is using one of its two edgy new Super Bowl commercials to specifically reference its cloud-based offerings.

Go Daddy has long delivered services “in the cloud” – providing individuals and businesses more efficient and less expensive online options. Now, it’s taking its product marketing to Super Bowl viewers with fun references to Go Daddy’s innovative offerings such as 4th Generation Hosting, known as 4GH.

The 30-second ad is called The Cloud. It features Go Daddy Girl Danica Patrick and the new Pussycat Dolls, along with several core product references in a “divine” setting. The Cloud is also Go Daddy’s most ambitious production in the company’s eight-year Super Bowl history. The storyline includes a revealing moment and an extravagant set design.

“How can we produce a Super Bowl ad that’s fun, edgy, slightly inappropriate and also speak to cloud-based products?” asked Go Daddy CEO and Founder Bob Parsons. “Like only Go Daddy can … trust me, it’ll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!”

Danica recently ranked the Internet’s Most Searched Athlete and she’s also a sort of Super Bowl staple. By most observers’ count, Danica has been in more Super Bowl ads than any other celebrity, and with this year’s campaign, she will have 11 big game ads on her resume, all with Go Daddy Productions.

“Doing Go Daddy’s Super Bowl commercials is always interesting, but this year’s are epic,” Danica said. “The commercials are very funny – there’s physical humor, and in The Cloud there’s a big-time dance routine. Yes, I dance. And I’ll say this, the dance sequence is as GoDaddy-esque as it gets!”

Go Daddy’s other 2012 Super Bowl ad also features Danica, along with her Go Daddy Girl colleague and fitness guru Jillian Michaels. Like Danica, Jillian is a strong woman and successful entrepreneur.

“I like the way Bob and Go Daddy portray women as strong and successful,” Jillian said. “Yes, the commercials are edgy and hot … but the Go Daddy Girls always have the last laugh, they are the ones in control. A lot of people don’t realize this, but Bob’s executive staff is made up of more women than men.”

The 30-second ad featuring Jillian and Danica is designed to bring massive consumer attention to the.CO domain, the Internet’s most popular new domain name extension. While Go Daddy is working to keep the specifics of the storyline under wraps for now, it has said the ad features a stunning international supermodel whose world-class body drew this comment from Jillian on-set: “If I made a DVD about how to get a body like hers, I’d be a gazillionaire.”

.CO Internet S.A.S. CEO Juan Diego Calle makes a cameo appearance in the Internet-only version of the commercial, along with Bob Parsons. “Not only was filming the Super Bowl ad a fun way to spend a work day, we know it will help take dot-CO to the next level – driving more business and boosting brand awareness,” said Calle. “Last year’s Super Bowl ad helped us to finish our first year with more than one million dot-CO domain names registered by people in more than 200 countries – and made dot-CO the hottest new Web address in the world!”

Go Daddy partnered with.CO Internet for the first time in the 2011 Super Bowl with great success. As for its cloud-based products and services, Go Daddy has been in the cloud since before the term was coined. Not surprisingly though, most people have more awareness of Go Daddy’s commercial campaigns … that may change with this year’s advertising leap into the cloud.

For the Pussycat Dolls, featured prominently in The Cloud’s outrageous dance scene, 2012 marks their first-ever Super Bowl commercial and serves as the unofficial launch of the new Pussycat Dolls.

The commercial for Madonna's debut fragrance, Truth or Dare.
Music: Madonna-Girl Gone Wild (Offer Nissim Remix)

New web film from Nike Running features a girl Alice who can't stop running, much to the despair of her boyfriend and the worry of her mom and dad. But hamstring and knee troubles are never a problem, because she's wearing Nike's Lunarglide + 3 Shields shoes.

Credits:
Ad Agency: Wieden + Kennedy Portland
Client: Nike Running
Copywriter: Dylan Lee
Copywriter: Icaro Doria
Art Director: Guillermo Vega
Producer: Felicia Glover
Producer: Endy Hedman
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Project Manager: Krissy Brunsman
Production Company: Park Pictures
Director: Glue Society
Line Producer: Michelle Currider
Editorial Company: Joint
Editor: Kyle Valenta
Post Producer: Shelli Jury
Post Executive Producer: Patty Brebner
VFX Company: A52
VFX Supervisor: Megan Meloth
Flame Artist: Paul Yacono
Titles/Graphics: W+K Studio
Music Company: Nelson Riddle
Song: Lolita Ya-Ya
Mix Company: Eleven
Mixer: Jeff Payne