ShowBusinessMan [Search results for gentleman] 

When Director Harmony Korine needed the perfect opening for his latest feature-length masterpiece, Spring Breakers, he turned to his friends and collaborators at LA-based creative studio Gentleman Scholar. The famously exacting American auteur entrusted the Gentleman Scholar team with the entire concept and design process. The result is a gorgeous testament to hallucinatory visual excess – a title sequence that stands toe-to-toe with the film’s glittering feminine allure.

Easily ranking as one of the most buzzed-about Hollywood films of the year, Spring Breakers was already well on its way onto the pop-culture landscape when Gentleman Scholar began working with Korine to establish the eerie aesthetics of the titles and credits. Numerous attempts with other designers had left the director especially receptive to new approaches, and he invited the Gentleman Scholar team to invent its own creative brief. “We eventually came up with some weird stuff,” noted GS creative Will Johnson, “but it vibed with him from the get-go. Harmony is a really open dude. He had some ideas as far as framework was concerned, but it was a very open dialogue. Ultimately, we came to him with several ideas and he was very receptive, so things progressed from there.”

The Gentleman Scholar designers were relentless in their search for ideas, eventually finding a muse in the day-glow aesthetics of their own Los Angeles surroundings. “We drew a lot of inspiration from our own “local cheesy vacation spots,”” says GS creative William Campbell. “We went to a Santa Monica beach and explored around there, drawing on the kitschy local beach community ‘look’ and had illustrators and artists on the boardwalk create little things that we eventually drew from to give the titles their final look.”

Gentleman Scholar creatives worked tirelessly with Korine to match the tone of the title sequences to the film’s story, allowing their work to fit seamlessly into Korine’s universe. “The vibe of his storytelling is the kind of work we love to do,” notes Johnson enthusiastically, “but the most exciting thing about this project was the breadth of creative freedom we were given. We really excel at matching an initial concept to flawless execution, and it’s something we would love to do more often.”
via:

Credits:
Product: Spring Breakers Movie
Title: ‘Spring Breakers’
Airdate: 3/22/13
Length & Version: Opening Title Sequence, Main on End Titles
Director: Harmony Korine
Post Supervisor: Anthony Gore
Production / VFX Company: Gentleman Scholar
Executive Producer: Rachel Kaminek
Producer: Tyler Locke
Designers: John-Patrick Rooney, Heather Aquino, Jordan Lyle, William Campbell, Will Johnson
Animators: Rachel Yonda, John-Patrick Rooney
Creative Directors: Will Johnson, William Campbell

The creative studio Gentleman Scholar teams up with long-time collaborators Whitehouse Editorial on a powerful spot for Boston Police Foundation. Donnie Wahlberg provides a sober plea for support over a procession of still images portraying the Boston police at their heroic best, racing to crime scenes, mingling with the community, remaining calm in the maw of chaos.
Whitehouse editor, Adam Robinson, approached Gentleman Scholar to work on the piece, after teaming with them on the titles for the Harmony Korine-directed film, Spring Breakers, confident that the postproduction experts would deftly enhance the powerful sequence of images with understated VFX.
“I grew up in the area so it was a project I was excited to be a part of,” explains Whitehouse Editorial Editor Adam Robinson. “I was talking to Carissa (Marlowe), Joe (Berkeley) and Dave (Wall) about it and we were thinking that if we could get the crew at Gentleman Scholar on board, it would take it to another level. They really brought it to life.”
“We’ve have a very collaborative process with Whitehouse, and this Boston Police Foundation project was the perfect opportunity to flex our collective muscles,” notes Gentleman Scholar CD Will Johnson. “Creating a meaningful spot for a worthy organization is something that we can all be really proud of.”

CREDITS:
Client: Boston Police
Spot Title: “Boston Police Video”
Date: July 2013
Agency: Hill Holliday
Copywriter: Joe Berkeley
Art Director: David Wall
Producer: Carissa Marlowe
Editorial: Whitehouse Editorial
Editor: Adam Robinson
VFX: Gentleman Scholar
Creative Directors: William Campbell & Will Johnson
Producer: Tyler Locke
Designer/Animator: Macauley Johnson, Matthew Andrews, Sam Kim
via: Trust Collective

Title: GENTLEMAN
Advertiser/Client: PROCTER & GAMBLE
Product/Service: GILLETTE FUSION PROGLIDE
Advertising Agency: BBDO NEW YORK, USA
Chief Creative Officer: David Lubars
Executive Creative Director: Toygar Bazarkaya
Creative Director: Kara Goodrich/Cesar Finamori (Senior Creative Directors)
Art Director: Cesar Finamori
Copywriter: Kara Goodrich
Account Supervisor: Henrie Clarke/Cassi Pires/Jen Scarpa
Art Buyer: Erin Breen
Photographer: Billy Siegrist

Grey Poupon's famous "Pardon Me" TV commercial is returning for a moment of Oscar glory. Over 25 years ago, one fine gentleman passed another fine gentleman a jar of GREY POUPON. But it seems that wasn't the whole story. This Sunday, during the Oscars, GREY POUPON will release the trailer for this lost footage, which uncovers all of the suspense, greed, revenge and savory pork loin that was meant for the original commercial.

The new ad begins in the same way as the original — an aristocratic English gentleman is being chauffeured in the countryside, when another car pulls up alongside them at a stop. The back window rolls down and a second man asks in an over-the-top snooty accent, "Pardon me, would you have any Grey Poupon?"

The first man courteously responds, "But of course" and hands him a jar out the window.

In the new version, the scene continues with the second car speeding off without returning the mustard. A wild car chase through a golf course and city streets ensues, complete with explosions to make the spot look like a trailer for an action adventure movie.

Credits:
Ad Agency: Crispin Porter + Bogusky

With the release of Psy's new single 'Gentleman' and a World Tour ahead Psy will also need a Chef to accompany him and this is the ridiculous online film promoting the contest. The contest disguised as a job ad for Psy' personal chef is sponsored by Bibigo the Korean food brand.

This is The Cosmopolitan of Las Vegas' 30-second TV ad, intended to pique the curiosity of our guests and stimulate conversation. It speaks to the power that comes from individuals being distinct and exactly who they are versus what people may think they should be. It's about making unique choices — whether or not they are considered expected or normal. The campaign originally premiered during the British Open (July 2013).

The Las Vegas Luxury Resort's CMO Lisa Marchese told AdWeek this about the ad, "We wanted to create a spot that was radically different in form--the mix of typography to imagery, the way the imagery was shot. The tone is radically different. We wanted it to look like nothing else out there."
The energetic track used in the commercial is a mashup called "Original Don," created by Major Lazer. It is reflective of The Cosmopolitan brand to have music play a leading role, as it does in this commercial.
The type includes mini mantras that peek curiosity and you can fill in your own gaps:

Mutation is progress...
Wrong has more fun...
Correct is a mistake...Right is a Trap
Fight Right...Break some eggs
Make a hot mess...
Wild is laid...
Misfit right in...

The second ad from the campaign is "The Wild Card" and equally entertaining.

Credits:
Creative Ad Agency: Fallon, Minneapolis
Production Company: Gentleman Scholar
Directors: Will Johnson, Will Campbell

Right on the heels of three extraordinarily successful projects — garnering record breaking ratings for their clients — BIGSMACK unveils a new promo campaign for the National Geographic Channel. The energy-packed, mind-tickling campaign for the channel’s newest series “Brain Games” broke earlier this week in anticipation of the series launch on Monday, April 22nd at 9 p.m. (ET/PT).

Under the creative leadership of Founder/Head Creative Andy Hann and Senior Creative Director Matt Hall, BIGSMACK collaborated with National Geographic’s in-house creative team to complete the creative concepting. BIGSMACK wrote, produced, and created extensive CGI and graphics for the new launch campaign. http://www.bigsmack.tv/work/nat-geo-brain-games/

Hosted by Filmmaker and TED Talks icon Jason Silva, the new television series will use illusions, mind games and interactive experiments to reveal the inner workings of the human brain. Each episode of “Brain Games” will explore a different topic. These will include attention, fear, perception, sense of time and memory. Silva is a self-professed "wonder junkie," who has spoken widely about neurology, the human brain, and technology. The timing of the show is perfect, as President Obama announces a broad new research initiative to invent and refine new technologies to understand and map the human brain. Silva is joined on “Brain Games” by “The Gentleman Thief” Apollo Robbins, a deception specialist.

“National Geographic Channel has been a great, long-term client of ours,” says BIGSMACK’s Hann. “We worked on the promo for the “Brain Games” special last year, and it was so popular and successful that Nat Geo decided to turn it into a series. We were thrilled when they came back, and asked us to work on the promo campaign for the new series. We have a very collaborative relationship with Nat Geo. They really utilize us as a collaborative creative agency, and we work very well with their in-house team. They have a great deal of creative trust in us, which we really appreciate. This was a hugely fun campaign for the BIGSMACK team to work on. One of the biggest challenges was the research that we needed to do in order to find fun, and thought provoking examples of brain puzzles and teasers; as well as the choreography of the spots which required the cameras, experiments, and the on-screen talent to be in sync. Many of the shots were all done in one-take, which was quite a feat.”

Hann shared the director’s chair on set with BIGSMACK’s Senior Creative Director Matt Hall, since a great deal of the work was done in CGI and post, after the studio production wrapped. “The series host, Jason Silva, is renowned for his ability to improv,” explains Hall. “So we gave him an outline, but he added a lot of the material on his own while we were shooting. Because of the improv, most of the CGI/effects were added in the postproduction phase, without a lot of pre-planning. The creative process was truly an evolution, with BIGSMACK working with the in-house team at Nat Geo. At every stage, something new was added on-screen, continually making the spots that much better, and leading to a great end result.”

Due to the outstanding success of promo and show launch campaigns created and produced by BIGSMACK in the last 6 months, the team has been hard at work in the studio. “I couldn’t be more proud of the quality of work that continues to come from Andy and our BIGSMACK team” says Head of Marketing Andrew Kobliska, “The idea generation is endless, and this team truly understands how to create a successful campaign for our clients.”

Credits:
Project: Multi-spot promo campaign for the launch of new series “Brain Games”
Client: National Geographic Channel
SVP/Group Creative Director: Andy Baker
CMO: Courteney Monroe
Design Director Marketing & Creative: Carla Daeninckx
Director Ad Sales & Cause Marketing: Allison Mitchell
VP Creative & Consumer Marketing: Emanuele Madeddu
Producer: Valerie Carrillo
Agency, Production & Post Company: BIGSMACK/New York & Philadelphia
Head of Creative: Andy Hann
Senior Creative Director: Matt Hall
Head of Marketing: Andrew Kobliska
Executive Producers: Heidi Erney, Kevin Lahr
Senior Producer: Rich DiNublia
Senior Writer/Producer: Laura Gillespie
Production Coordinator: Meg Hughes
Director: Andy Hann
EFX Director: Matt Hall
DP: Andrew Turman
Line Producer: Larry Schwartz
Design/Animators: Jason Harmon, Rick Malwitz
Graphic Artist: Dan Hoffman
Editor: Mark Farkas
Mixers: Bob Schachner, Mike Taylor
Colorist: Janet Falcon