Noah Ritter the 5 year old viral sensation better know as the "apparently kid" stars in his first commercial and he doesn't disappoint.
We teamed up with superstar Noah Ritter to hear his thoughts about Dogs, Dinosaurs, and everything in-between. To further pursue his bright future as a paleontologist, we've set up a college fund for Noah so that he can continue his dream :) Good luck Noah!
At Freshpet, our dogs and cats aren’t just our pets. They’re part of the family. And as our families choose to eat fresh, less-processed foods, we thought it made sense that our pets should too. That’s why we made Freshpet. Freshpet isn’t found on the shelf like every other pet food. You’ll only find it in the Freshpet fridge. Just fresh meats and fresh veggies, and no preservatives.
Behind the scenes with FreshPet, Noah, and the creators of the commercial: Shareability, who btw are the first full service brand agency to focus exclusively on YouTube.
You’ll never think about Tide and Oreo Cookies the same way again, creative ad agency, mono teamed up with high fashion director and photographer Matthew Donaldson to amplify universal truths about everyday items to epic proportions with a suite of national ads for Target and The Everyday Collection.
Spot: "Matador" — Tonight's menu: sirloin steak, chicken breasts and pork, with a side of fierce. Welcome to The Everyday Collection by Target.
Is Target's grocery aisle ready for its close up?
Target is pushing its food, laundry detergent and other groceries in a national ad campaign that pokes fun at high-fashion advertising by featuring models interacting with everyday products.
In one ad, a model in a white dress and high heels struts by blueberry muffin and cake mix boxes that explode in different colors. Then she crushes an egg with her hand.
"Dominate that PTA bake sale," a voiceover whispers. "The Everyday Collection. By Target."
The campaign is part of a larger move by Target, better known for its cheap-chic clothing and home goods, to focus more on its grocery-store aisle. Wal-Mart Stores Inc. and other Target competitors also have been expanding their selection of groceries to lure more customers into stores.
For its part, Target has been expanding its grocery selection, particularly with investments in its "P-Fresh" fresh-food section. Out of its 1,782 stores, about 1100 have an expanded fresh food layout and more than 250 have a full grocery store.
With that push complete, Target decided the time was right to put the focus on its groceries, but in a way that still plays on Target's fashion know how, said chief marketing officer Jeff Jones.
Target, with ad agency Mono in Minneapolis, created the tongue-in-cheek campaign that treats groceries and home products like fashion accessories in a photo shoot. Spending is undisclosed on the ad campaign, but it will include eight TV ads that will run throughout 2013. In addition to TV spots and newspaper inserts, it will include eight TV spots, three radio ads, and digital short films that will run as banner ads online.
One TV ad shows an $11.99 bottle of Tide laundry detergent and a model in a white dress dancing fancifully.
"We all yearn for something," says a voiceover as bubbles float by the model. "And that something is the other sock."
The campaign "creates a foil for what people are used to seeing for grocery advertising," said Jones. "It combines the design ethos and fashion creditability that Target has with the idea that it also has great grocery items at a great price." article via: The Associated Press.
Spot: "Laundry" — Lose yourself in Tide laundry detergent. Who knows what you'll find? Give in to The Everyday Collection. By Target.
Spot: "Ravenous" — Pickles, Ruffles chips and other timeless cravings. Attack! Give in to The Everyday Collection. By Target.
Spot: "Bake Sale" — Cake and muffin mix hit the catwalk in true Target fashion. Welcome to The Everyday Collection. By Target.
Credits: Creative Ad Agency: mono, Minneapolis. Director: Matthew Donaldson Creative Co-Chair: Paula Biondich
Del Taco’s new Fresca Bowls are full of surprises. Unlike other bowls, they’re jam-packed full of fresh ingredients. The bigger surprise? They only cost $4 each. Makes you wonder what other fresh surprises await you when you finish it.
Creative Credits: Advertised brand: Del Taco Advert title(s): New Fresca Bowls Fresh Farmer Headline and copy text (in English): Advertising Agency: Camp + King, San Francisco, CA, USA Agency website: http://www.camp-king.com/ Partner and Chief Creative Officer: Roger Camp Partner and Chief Executive Officer: Jamie King Creative Directors: Rikesh Lal, Paul Sincoff Art Director: Eric Lowery Copywriter: Avery Stokes Harrison Integrated Head of Interactive Production: David Verhoef Production Company and City: The Media Mob, Santa Monica, CA Director: Tyler Spindel Executive Producer/Partner (Production Company): Greg Jones Producer/Managing Partner (Production Company): Aesli Grandi Producer (Production Company): Desiree Laufasa Photography: Sara Remington Photography Production Company and City: Sara Remington Photography, San Francisco Bay Area Director of Photography: Michael Pescasio Post Production and City: Spy, San Francisco Editorial Company and City: Misfit, San Francisco Editor: Doug Cox Assistant Editor: Marissa Rosado Executive Producer: Kelly Koppen Music Company and City: Yessian Music Composer: Brian Yessian, Michael Yessian Visual Effects Company and City: Spy, San Francisco Visual Effects Supervisor: Darren Orr Visual Effects Executive Producer: Lori Joseph Brand Director: Lindsay Menasco Business Affairs: Tricia Krasneski Director of Strategy: Anne Tway Strategist: Allison Farquhar
Playtex introduces "Fresh + Sexy" intimate wipes, designed for men and women to freshen up before and after doing the deed. The ad campaign which is getting mixed reviews from the internet community is the work of ad agency Grey, NY., is actually pretty awesome and all of us at Great-Ads love it. From the "Clean Pecker Taps It" clip above to prints that feature taglines such as: "A hard working beaver always finds more wood" and "A Clean Peach Always Gets Picked."
Erik Rahner, group marketing director at parent company Energizer Personal Care said this about the product: "This product was designed to address an important consumer need. Sex isn't always a planned event that can be prepared for. With Fresh + Sexy wipes, couples now have a way to be clean and ready for even the most spontaneous moments. They can be ready for intimacy whenever—and wherever—the mood strikes."
Elaine McCormick, creative director at Grey said this "We wanted to be fun and playful and bold all at the same time. And the campaign lets us be all those things." via: AdFreak
How do put an unforgettable day into a fabric softener? You put Isaiah Mustafa on a horse!
Isaiah Mustafa, the Old Spice man your man could smell like is back on horse but not for an Old Spice commercial, this time he lends his talent in this new ad for the re-branding of Downy Simple Pleasures to the new Downy Infusions. Spot title "Memorable Day" and his new line..."You'll remember the days you wear it."
Downy Simple Pleasures is now Downy Infusions. New layers of fresh scent create an experience so fresh it is unforgettable. You'll remember the days you wear it.
LIMEY Directorial duo KN+SAW (Katrine Naleid and Stephen Austin Welch) have just completed a new TV commercial for Elmer’s Glue titled “Let’s Bond.” Comprising both the live action and a print campaign also shot by KN+SAW the project gave the directors their first opportunity to collaborate with the creative team at SBC Advertising on a national campaign in both mediums.
"Working with Katrine and Stephen through LIMEY was a pleasure from start to finish,” says Neil Widerschein, Chief Creative Officer, SBC Advertising. “They were exceptional collaborators throughout the process, helping us perfectly capture the fresh direction we're taking the Elmer's brand. The entire production — courtesy of LIMEY — was refreshingly absent of drama or unpleasant surprises. As a team, they were focused on our project from the very beginning all the way through editorial. We all absolutely loved working with them and would do it again in a heartbeat."
When SBC Advertising first brought their concept to KN+SAW, they were thrilled about directing a piece that would go from talking about glue to talking about creating memories that last a lifetime. “We were tasked with making very genuine moments, watching families bond over bonding. We directed these scenes to capture authentic moments — memories in the making — filled with a child’s pride and excitement, as well as moments Mom’s and Dad’s will cherish and enjoy forever,” relates Stephen and Katrine.
What KN+SAW achieved was capturing those moments and allowing the viewer to witness playful scenes when parent and child truly connect as they share valuable time making artistic creations enabled by Elmer’s glue. Allowing the viewer to identify and relate to that cherished, quality, family time of genuine, feel-good moments — a time and place of concentration, intrigue and laughter.
SBC Advertising had the ambition to shoot both the broadcast spot and a tandem still campaign. By hiring Katrine and Stephen to shoot both the motion and stills, they were able to give the client more production while saving time and money.
KN+SAW created a combo-shoot production that was not only cohesive but maintained all of its momentum and performances. The shoots were seamless, back- to-back productions (without the costly stop-and-start that that can take a toll on budgets.)
“We played to the strengths of the actors and crew,” explains Stephen and Katrine. “We created a calm vibe on-set, which was great for the child-actors and allowed for their natural enthusiasm to come through, thereby creating great imagery."
“When it came time for the still shoot, we already knew what would and would not work concerning the lighting, blocking and performance,” continues the Directors. “So we already had a head start on the day.”
The print division at SBC Advertising had actually wanted to work with Katrine as a still shooter for quite some time. They were huge fans of her lifestyle and kids imagery. Proving that all roads lead to KN+SAW, when the ad agency presented Katrine and Stephen to the client, Elmer’s, they were already familiar with the directing duo’s work and had actually even seen an internal presentation of the duo's directing reel to show the stylistic direction the agency wanted their TV commercial to take.
The advertising agency and directors were very keen to cast actual families, as well as professional actors to create the on-set families in order to make the moments and the performances as genuine as possible. The age range of the kids was from 4 to 8 years old, a particularly challenging but wonderful age. KN+SAW shoot a lot of kids and always make sure the perfect environment is created allowing the actors, both adult and child to develop this close and unique relationship with the directors.
“One of the on-set lines that cracked us up was a 4-year-old boy who said to us while rolling, ‘You know, I’m just really not a morning person!’ He then went on to deliver a great glue bottle squeeze! We were able to capture these real emotion moments and made footage that is truly authentic and fresh,” notes Stephen and Katrine.
“The agency showed great trust in letting us imagine and invent the specific props the kids and parents worked on,” conclude the Directors. “Everything we shot was 3-dimensional; and worked very well with the product and appeared quite textured to the camera and lighting. We created fish with fins and flowing tails; an octopus out of a paper towel core; the button art is priceless. Getting the biggest fanfare are the masks — robot for dad and the cutest little fire-breathing dragon you ever did see for the girl. We are collaborative directors by nature and creating our crafting props for this spot is a place this really shined.”
CREDITS Advertising Agency: SBC Advertising, Columbus, Ohio. Creative Director: Neil Wilderschein Art Director: Ian Brown Copywriter: Ian Brown
Production Company: LIMEY, Los Angeles CA http://www.limey.tv
Director: KN+SAW DP: David Schnack Executive Producer: Andrew Denyer
Location: Minneapolis, MN
Editorial Company: Optimus, Santa Monica Editor: Erin Nordstrom Asst. Editor: Annie Carey Executive Producer: Therese Hunsberger Colorist and Online Editor: Dan Swierenga
Music Company: Catfish Music, Chicago, IL Music Composer: Jeff Boyle
In this innovating project for Smirnoff, called Mindtunes, three physically disabled music fans have created a Drum & Bass track, by using their brain waves as their only instrument. The track was produced by DJ Fresh.
The track ‘Mindtunes’ is available for download on iTunes and proceeds go directly to the Queen Elizabeth’s Foundation for disabled people.
This project enabled Andy, Jo and Mark, who are not able to play regular instruments, to create a rather unique piece of music, controlling musical software with nothing but their mind. By giving people a platform to express their creativity, like Mindtunes, Smirnoff wants to underline the brand’s believe that there is a creator in every one of us. That life is Yours For The Making.
The landscape has remained unchanged since the Roman empire. Soft hills where barley and wheat are cultivated like 2.000 years ago surround Djemila, a city on an Algerian plateau built in 96 AD by the Roman army.
Archaeological site in Djemila, Algeria [Credit: ANSA]The settlement, which was inhabited until the 6th century, is one of many archaeological sites in Algeria, which has an unparalleled heritage in Africa. And the continent's largest country now means to exploit it in order to re-launch an international tourism business reduced to almost nothing in the past two decades.
Moreover, all Roman cities are in northern and central Algeria, the safest areas in the country with no major security issues. Djemila hosts a number of important buildings: an amphitheatre from the 2nd century, where performances and music festivals are still held, temples, prisons, altars, an arch dedicated to Caracalla and a magnificent baptistery from the 4th century which is still intact.
On Friday, the Muslim weekly holy day, the site is flooded with local tourists: women wearing the Islamic veil or Maghreb-style face veil, bearded men wearing long kaftans, lots of children observe with admiration and respect the remains of a faraway, ancient civilization and are friendly in welcoming the rare foreign visitors.
Inside the museum where extraordinary mosaics can be found depicting hunting scenes or joyous everyday scenes portraying men and gods, some glance elsewhere but most observe the figures with great attention.
What makes Algeria's archaeological sites extraordinary — from Djemila to Tipaza, Timgad and Tiddis — is the beauty, almost primordial, of the surrounding landscape which is rare in other parts of the Mediterranean.
'From a touristic standpoint, we are still children and need to become adult', Said Boukhelifa, a high official with the Algerian tourism ministry, told ANSAmed. "One thing is certain, we don't want to make mistakes which have been committed elsewhere. We are aiming for a tourism which respects nature, landscapes and our historic culture. This is the challenge we have to start from, after all the years that have been lost."
In a series of prints for school of design George Patterson Y&R have reflected creative flight of thought of young graduates.
News Limited Award School presents...
The Australian school of advertising and design News Limited Award School again advertises the graduates, more precisely, their final works.
Embodiment of design & fresh creative thought
The design school informs on release of the new catalogue on which newly-baked designers worked. On idea of founders of posters, graduates Award School is an embodiment of design and fresh creative thought.
Gentlemen Peta is talking directly to you now with their latest ad campaign, if you want to stay firm down there you better go vegan. In honour of World Vegan Day PETA launched the "Stay Firm Stay Fresh video, which demonstrates the sexual benefits of going vegan by showcasing men enthusiastically and proudly showing off their manhood with various vegetables. Sorry PETA, I like my man with some meat. This ad would have been great for another campaign but it really sucks in this context.
Update: After watching it again, I hate it, sorry Fallon. Maybe if they used one decent looking man and not so many creepy looking dudes it would have been easier to stomach.
Credits: Ad agency: Fallon London Client: PETA Creative Team: Manu Diaz Creative Team: Gonza Delgado Creative Director: Sam Hibbard Creative Director: Dan Watts ECD: Santiago Lucero Producer: Lisa Mason Director: Sam Peacock Prod. Co.: Stink Co-Producer: Fran Thompson Post: Electric Theatre Collective 2D: Andrew Stewart Post: Dafydd Upsdell Sound: Wave Studios
Under the creative leadership of Producer/Composer Chris Heidman, the Minneapolis office of HiFi Project was called on recently by ad agency Peterson Milla Hooks for a whimsical, new Spring 2013 campaign for The GAP. HiFi Project collaborated closely with popular DJ/Electronic Artist KI:Theory to add just the right musical color to the new ad.
When it comes to music, GAP is known as a forward-thinking brand,” explains HiFi Project Creative Director/Co-Founder Paul Robb. “When we were presented with the striking imagery for the ‘Skimmers’ campaign, we knew we would have to provide music that was just as bright, fresh, and new as the picture. In addition to our original tracks, we approached Ki:Theory, the cutting-edge DJ/Electronic artist and friend of HiFi; and it was his track that succeeded in capturing the mood of the spot perfectly.”
“Using toy pianos, manipulated vocals, and a wide variety of ‘cut-and-paste’ production techniques, Ki:Theory was able to take a pretty traditional group of instrumental sounds and combine them into something that sounds newer than new, but still somehow sounds familiar,” adds Chris Heidman, who oversees the Minneapolis office of HiFi.
“HiFi Project was great to work with on this new, spring campaign for The Gap,” concludes Daron Walker, Music Supervisor for Peterson Milla Hooks. “They have access to a truly diverse and talented group of artists. I was familiar with Ki:Theory, and when HiFi suggested him, I knew he was going to be the perfect fit for this project. I gave them a broad idea of what we were looking for, and we really worked well through the creative process together.”
Credits: Agency: Peterson Milla Hooks Executive Creative Director: Dave Peterson Head of Production: Aldo Hertz Broadcast Producer: Sean Healey Music Supervisor: Daron Walker Account Supervisor: Liz Sudit Account Representative: Erica Lachat Production Company: Bees and Honey Directors: Alexander Dynan/Dave Peterson DP: Alexander Dynan Line Producer: Bianca Cochran Editorial: Channel Z/Minneapolis Editor: Brett Astor Producer: Kelly Thaemart VFX/Finishing: Pixel Farm VFX Supervisor: Kurt Angel VFX Producer: Krystal Lamoureux Music Company: HiFi Project Creative Director: Paul Robb Executive Producer: Birgit Roberts Producer: Chris Heidman Composer: Ki:Theory
So Carl's Jr. and Hardee's are launching the Jim Beam Bourbon Burger with a new commercial starring Supermodel Heidi Klum. Klum takes on the iconic role of Mrs. Robinson in the new ad for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25, until then a behind the scenes clip is all we have.
Press via: In yet another fast food first, Carl’s Jr.® and Hardee’s® will begin selling burgers with the distinctive taste of a branded, distilled spirit when they introduce the new Jim Beam® Bourbon Burger this week. A mature burger for mature tastes, the Jim Beam Bourbon Burger features rich and tangy sauce flavored with Jim Beam bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun. The Jim Beam Bourbon Burger is available now at all Hardee’s restaurants and at all Carl’s Jr. locations starting tomorrow.
“Higher-end restaurants have long served menu items flavored with branded spirits but, until now, they had yet to find their way onto fast food menus and we considered it our mission to change that,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “The sweet, smoky flavors of Jim Beam bourbon go really well with the great taste of a charbroiled burger, and the folks at Jim Beam were just as excited about the pairing as we were. While there is no residual alcohol in the sauce, that wonderful bourbon taste remains and is enhanced by the smoky flavors of bacon, the spice of pepper-Jack cheese, the salty-crunch of crispy onion straws, and fresh lettuce and tomato. And, who better to help us promote this burger for grown-up tastes than the incomparable Heidi Klum?”
The Jim Beam Bourbon Burger is available as an entrée for $3.59 or as a combo meal with fries and a drink for $6.09 at Carl’s Jr. and $5.59 at Hardee’s. Prices may vary by location.
Supermodel Heidi Klum takes on the iconic role of Mrs. Robinson in the new commercial for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25.
“For Carl's Jr. and Hardee's, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys,” said Glenn Cole, founding partner and CCO at 72andSunny. "In casting the new Mrs. Robinson, we hoped to find someone with as much savvy, sophistication and sex appeal as the original Mrs. Robinson. In Heidi Klum, we got a wildly successful producer, businesswoman, TV host and one of the most iconic supermodels of all time. Not a bad day at the office."
“The Bourbon Burger is no ordinary burger. It was truly the star of this commercial and I was proud to play the supporting role,” said Klum. “I’m not sure who had more touch-ups – me with the hair and lip gloss or the Bourbon Burger with the readjusting of the lettuce, spritzing of the tomatoes and fluffing of the bun.”
New commercial for Subaru Canada entitled "Strut — Confidence in Motion" not only features the song and music of "The Go" song "Summers Gonna be my Girl" but, some Subaru techs and salesmen who can really dance and strut.
Subaru: "Driving Confidence has been a key and constant ingredient in every Subaru model ever made. It reflects our deeply held belief that you can and should have both maximum safety and total enjoyment, without sacrificing one for the other.
It's about having the confidence, the peace of mind, to go anywhere. It's about enjoying life through exploration, continually setting out on fresh adventures. It's about following one's own path, with a sense of confidence that only a Subaru can deliver."
Credits: Advertising Agency: DDB, Canada Creative Directors: Todd Mackie, Denise Rossetto Associate Creative Director / Copywriter: Matt Antonello Associate Creative Director / Art Director: Paul Riss Agency Producer: Andrew Schulze Accounts: Michael Davidson, Peter Brough, Julia Morris Production company: Corner Store Director: Jorn Haagen DOP / Cinematographer: Jorn Haagen Line Producer: Mary Ann Tevlin Post-Prodction Co.: School Editing Editor: Markt Morton Colourist: Bill Ferwerda SRX / VFX: Topix Audio Company: RMW Music Audio House Engineer: Dustin Anstey Music: The Go “Summers Gonna be my Girl”
The new Carlsberg TV ad,'Crate Escape', is a humorous take on the film 'The Great Escape', it is set in a remote health spa where some guys who would far rather be somewhere else, have been forced to join their partners on a luxury spa break.
Our hero finds an ingenious way to not only hold his commitment to his girlfriend but add a much needed element to the spa experience: a fresh Carlsberg.
'Crate Escape' is developed by creative agency Fold7, and directed by Peter Lydon whose work includes hit Channel 4 TV shows Shameless and Teachers, and features music from the Elmer Bernstein score for 'The Great Escape'.
This 45 second film debuted on 12 in-arena screens and projected on the court before player introductions at Nets season opener on November 3, and will be shown at home games throughout the season and used in other promotional capacities. Three important elements came into play with the film. Not only would it be debuted before the team’s season opener, but the game also marked the first game of the high-visibility Brooklyn franchise and the initial game at the NBA’s newest arena, the Barclays Center.
The Famous Group, who have worked with the Nets since 1997, developed the theme “Arrival in Brooklyn” and conducted a live action shoot portraying Nets players in and around the new arena. Stars such as Deron Williams, Joe Johnson, Gerald Wallace and Kris Humphries, are shown arriving by taxi, subway and sidewalk, intercut with shots of uniformed players inside the Barclays Center. The film adheres to the Nets‘ iconic black & white branding, shot entirely in b&w and featuring players dressed in white shirts and black suits and ties. The film’s feel is reflected in the score, an original hip-hop track composed and performed by John Forté entitled “Brooklyn.” “We wanted an idea that was as big and grand as the Barclays Center, and fresh and cool as Brooklyn,” said Andrew Isaacson, executive producer, The Famous Group. “This film captures that attitude.”
Credits: Client: Brooklyn Nets Project: “Arrival to Brooklyn” in-arena game day open Production Company: The Famous Group, LA/NY The Famous Group Directors – Jesse Austin and Hemu Karadkar Executive Producer – Andrew Isaacson Producer – Will Hyde Art Director – Jesse Austin Editors – Steve Davis and Jaron Halmy Production Coordinator – Brandon Grabowski Animator – Luis Gonzalez Animator – Rachel Arnold Animator – John Dougherty Line Producer — Jennifer Pearlman Production Supervisor – Jessica O'Brien Director of Photography – Connor O'Brien Music: “Brooklyn – Something to Lean On” – John Forté Brooklyn Nets Senior VP, Event Marketing & Community Relations — Petra Pope Director, Game Presentation — Paul Kamras Video Manager — Rich Mallon Video Coordinator – Paul Connors
Translation has unveiled the second chapter of its ongoing brand campaign for Champs Sports with “Game Loves an Audience,” a dynamic new marketing program for the back-to-school season. Seizing on the pins-and-needles feeling of anticipation that comes along with every new school year, “Game Loves an Audience” is all about looking good, and wanting everyone to see it. The campaign reinforces Champs’ well-established “We Know Game” tagline with three :30 spots, daily content for Champs Sports’ social media channels, digital banners, and a custom digital hub.
“The first day back to school is more than just a day,” notes Translation CCO John Norman, “it’s the red carpet moment of the school year. It’s a reunion, a chance to try something new, and a special moment to stand out. It’s the perfect time for a brand like Champs Sports to help you show off your game with new kicks, stylish tees, and a fresh look.”
“Game Loves an Audience” is the follow-up to “Game Never Sleeps,” Translation’s summer campaign for the athletic footwear and apparel retailer. Each element of the new campaign – from the music, to the fashion, to the storylines of the individual films – is rooted in a commitment to cultural relevancy, continuing Translation’s overarching strategy of appealing to both the on- and off-field passions of the modern day student athlete. The new digital hub, allows users to rank the most #FirstDayWorthy gear in Champs’ colossal inventory of new styles with a contemporary “swipe-to-like” design.
“Translation, through its new brand work, has done an exemplary job of expanding on the idea of ‘We Know Game’,” explains Champs Sports Director of Marketing Scott Burton. “We’re showing that ‘Game’ is as much about athletic skill as it is about swagger and confidence in all other arenas. Moreover, the work is done through the lens of a high school athlete, making the impact and its meaning to our consumers relevant during this time of year when students are going back-to-school.”
Creative Credits: Brand/Client: Champs Sports Campaign Title: Champs Sports Back to School Campaign Spot Title: “Joy Ride,” “First Period,” “Practice” Launch Date: August 2014
Agency: Translation Chief Executive Officer: Steve Stoute Chief Creative Officer: John Norman President: Nils Peyron Executive Creative Director: Jay Berry Executive Creative Director: Marc d’Avignon Creative Director: Mat Jerrett Associate Creative Director, Copywriter: Matt Herman Associate Creative Director, Art Director: Matthew McFerrin Art Director: Adam Chang Copywriter: Greg Dyer Art Director: Allison Bulow Copywriter: Jameson Rossi Director of Content Production: Miriam Franklin Producer: Carole McCarty Assistant Producer: Monica Johnson Head of Brand Strategy: Tim Flood Strategist: Shon Mogharabi Music Supervision: Nick Pacelli VP Account Director: Daniel Mize Account Supervisor: Patrice Caracci Account Executive: Steven Molinari Asst. Account Executive: Jackson Brodie
Production Company: @radical.media, Los Angeles Director: Michael Lawrence Director of Photography: Alex Disenhof Executive Producer: Donna Portaro Line Producer: Scott Cunningham
Editorial Company: Cut + Run NYC Editor: Dayn Williams Assistant Editor: Katie Pehowski Post Executive Producer: Rana Martin Post Producer (“Joy Ride,” “First Period”): Olivia Chiu Post Producer (“Practice”): Ellen Lavery
Telecine Company: CO3 NYC Colorist: Damien Vandercruyssen Producer: Katie Andrews Assistant Colorist: Matt Paul
On line: Cut + Run Flame Artist: Joseph Grosso Assistant: Matt Dolven Producer: Julia Williams
In Mother's first TV and web campaign for Castello Cheese, we are introduced to the Marquis de Castello, a man with a passion for cheese, women and wild parties. Set in a lavish castle, the spot is set in the 18th Century with a modern twist. Each cheese brings a different mood to the party at the House of Castello seducing the revelers until dawn. Everyone is talking about the Marquis de Castello®... Take a deeper look inside the House of Castello®, an adventurous world of decadence and extraordinary cheeses. This is the world where Castello® was created. From rich and feisty Creamy Blue to the invigorating and full-bodied Herrgård®, from the fiery and experimental Black Pepper Halo to the seductive Creamy White. Credits: Client: Castello Cheese Spot Title: "Marquis De Castello" Ad Agency: Mother London Production Company: RSA London Director: Jonas Akerlund DP: Tim Bret-Day Producer: Scott Horan Editorial Company: Fresh Editorial/Los Angeles, CA Editor: Richard Cooperman Executive Producer: Sean DeVeaux Post Production: The Moving Picture Company, London Sound Production: Siren, London Music Production: Massive Music, Amsterdam
To celebrate the launch of the all-new 2012 CR-V, Honda brought Ferris Bueller's Day Off back in a 2012 Super Bowl commercial. They cast Matthew Broderick as himself, skipping out on a day of acting work and living it up in his all-new CR-V. Relive movie history with Honda's fresh twist and wonderful homage to this '80s classic.
They also hid over two dozen references to the movie throughout the commercial. Some are obvious, some are very subtle. See how many you can find. #dayoff
Credits: Advertising Agency: RPA, USA Executive Creative Director: Joe Baratelli Group Creative Director: Jason Sperling Creative Director: Chuck Blackwell Associate Creative Director / Copywriter: Ken Pappanduros Art Director: Ariel Shukert Copywriter: David Sullivan SVP, EP: Gary Paticoff Senior Producer: Isadora Chesler Director of Business Affairs: Maria Del Homme Production Co: Moxie Pictures Director: Todd Phillips DP: Larry Sher Executive Producer: Lizzie Schwartz Head of Production: Roger Zorovich Line Producer: Salli Zilles Production Supervisor: Barry Heaps Production Designer: Shepherd Frankel Editorial Company: Union Editorial Editor: Jim Haygood Executive Producer: Michael Raimondi Producer: Lynne Mannino Asst. Editor: Dylan Firshein VFX/Telecine: The Mill Managing Director: Ben Hampshire Telecine Artist: Adam Scott Lead Flame Artist: Andy Bate Producer: Enca Kaul Music: Beacon Street Studios Composers: Andrew Feltenstein, John Nau Mixer: Paul Hurtubise Executive Producer: Adrea Lavezzoli Producer: Caitlin Rocklen
