The Diesel Island

Diesel has started new adv campaign «Diesel Island» within the limits of strategy «Be Stupid».
If you do not manage to advance the outlooks on life in an old society, it's necessary — to keep away from those who does not accept innovative principles, and to organize the own state. Diesel continues to throw brushwood in a movement fire «Be Stupid», starting new advertising campaign «Diesel Island».

Freedom Island for Free People

Is a story of desperate young people which were tired of a boring society with all its interdiction dictated by «big brother's mind». The young people has landed on paradise islands to create the new nation to take all best principles of the device of the existing countries and forever to eliminate social injustice.

People on a photos, it «the pioneers, which profits on Diesel Island in search of rescue from tyranny, an economic crisis, political corruption and reality shows», begin new life in which there is no place for silly restrictions of the usual world.

The army of these people consists of pair-three the person, armed with soft pillows, inhabitants of this kingdom of rest project ecological means of transportation (for example, the car which copes from a strength of wind), and also gradually steal Wi-Fi from neighboring countries. Being children of a wind, the sun and freedom, they do not accept all totalitarian powers.

Australian furniture retailer Freedom, unveils a risque TV commercial campaign featuring a an older couple admiring the furniture in their neighbors house in a peeping Tom style spot. The older couple seems to be admiring the furniture in an apartment across from their own as a sexy young couple get it on.

Tagline: "The Freedom Sale, For Whatever Turns You On".

Credits:
Creative Ad Agency: M&C Saatchi, Sydney Australia.

There are several types of commitments.
Ours is to your English.

Category: Education;
Agency: Verbal;
Brand: inFlux;
Geo: Americas, Brazil;
Advertising Agency: Verbal Communication, Curitiba, Brazil;
Creative Director/Copywriter: Cláudio Erwin "Ceará";
Art Director: Fernando Maver;
Illustrator: Sputnik Studio.

A new era of visual communication begins with Samsung's Galaxy Camera. The first official TV commercial, "Freedom" introduces the never before seen Samsung Galaxy Camera with a 21x Zoom lens, Android 4.1 Jelly bean and 3G. Connected Camera Begins.
Credits:
Ad Agency: 72andSunny
Full credits coming, if anyone knows the song and artist please share.

The official trailer for Jack White's "Freedom at 21" video, from his new album "Blunderbuss". Directed by Hype Williams. Watch the full video premiere Monday July 16 through VEVO. Is it just me or does Jack seem to have an Edward Scissorhands look going?

Image Via

HIFI PROJECT PROVIDES MUSIC & SOUND DESIGN FOR VISUALLY COMPELLING STARZ RE-BRAND CAMPAIGN

Los Angeles & Minneapolis – (May 13, 2013) Collaborating with ad agency Fallon, HiFi Project is the creative force behind the music and sound design for the new, visually compelling re-brand for cable network STARZ. According to HiFi Creative Director/Composer Paul Robb, this was the most extensive sonic branding campaign to date for the company, which is better known for working on commercial and advertising campaigns such as new spots for Gap, Jaguar, and Chevy.

HiFi Project was tapped to create an extensive soundscape that was innovative and revolutionary, taking the listener on a musical journey; while design firm yU+co was called on to create a design language that infused the entire landscape of the STARZ platform with their new tagline, “Taking You Places.” “We had a great time on this project because they really gave us a tremendous amount of freedom to create music,” explains HiFi’s Robb. “We were tasked with creating a soundtrack for the network that was thrilling, but never heavy-handed. They didn’t want music that was overly whimsical or cheery, but something that was gripping, seductive, and premium.”

HiFi initially provided STARZ with 60 original demos, from which network creatives chose five to explore further. After hearing extended arrangements (some as long as four minutes) of the “final five”, a hero track was chosen. HiFi then set about the demanding task of arranging this hero track into five broad style families, for each of the network programming categories. All in all, HiFi Project produced an astonishing 35 complete compositions, ranging from two seconds to over three minutes in duration.

“From a creative point of view, this was just pure joy,” says Robb. “We were given license to create music and sound design for these beautiful, abstract graphics that yU + co had created. We don’t get that level of freedom that often, so we were thrilled.”

“Because a great deal of our work is in the commercial and advertising realm,” adds Executive Producer Birgit Roberts, “and there are oftentimes far more restrictive parameters to that type of work, our team really had a great time with the creative process. It was also great to collaborate with both Fallon and the creative team in-house at STARZ on a re-brand of an entire cable network, which was a first for us.”

Credits:
Client: STARZ
Executive Creative Director: Jessica Creasey
Director of Production: Kandy Barry
Technical Director: Sean Richardson
Creative Director: Michael Vamosy

Ad Agency: Fallon
Integrated Producer: Angie Schoemer
Art Director: Ben Pagel
Creative Director: Andrew Voss

Design Company: yU+Co:
Senior Producer: Carey Michaels Keeney

Music & Sound Design Company: HiFi Project:
Creative Director/Composer: Paul Robb
Executive Producer: Birgit Roberts
Composer: Jason Murgo
Producer: Melissa Mooney

This is a vision of outrageous freedom from David La Chapelle. David chose to shoot on a beach in order to emphasis the sense of coming from the darkness into the light. From there every element that is coming out of the iconic ABSOLUT bottle-shaped closet contributes to that sense outrageousness and freedom. All the people are representative of the LGBT community and contribute emotionally to the sense of joy and celebration of the 30 year anniversary of ABSOLUT's involvement with the community. Each element does not neccesarily "mean" something or "symbolize" something — each contributes to the whole. And each is very uniquely David — outrageous.
Credits:
Advertising Agency: TBWA\Chiat\Day, New York, USA
Chairman & Chief Creative Officer: Mark Figliulo
Creative Director: Sue Anderson
Creative Director / Art Director: Hoj Jomehri
Art Director: Brantley Barefoot
Copywriter: Jim Therkalsen
Head of Production: Robert Valdez
Director of Art Production: Teresa Rad
Photographer: David LaChapelle
Retoucher: Stella Digital

The Women’s Interlink Foundation (WIF) has launched an initiative whereby scarves made by vulnerable young Bengali women will be sold in the UK through Topshop, with all the profits going back to the women.
The charity’s Key To Freedom initiative, which is supported by HRH the Duke of York, provides women in West Bengal in India who have been exposed to domestic abuse, and in most cases trafficked into the sex trade, with skills to earn an income.
The initiative is supported by a point-of-sale, digital and social media campaign by Mother.
Each Bengali woman signs a swing tag attached to the hand-printed scarf she has created which carries the call to action “Share how you wear your scarf at Keytofreedom.org” — encouraging people who buy the garment to submit pictures of themselves wearing it.
These images will form the basis of the brand’s social presence and provide content for its Facebook page at Facebook.com/KeyToFreedom.
Key To Freedom branded scarves will go on sale in Topshop in London, New York, Las Vegas, LA, Hong Kong and Melbourne on July 16th. WIF provides accommodation in safe houses for the women where they are taught sewing and textile printing. The Indian printed designs available Topshop are an example of the garments the women hope to produce to help them become economically independent.
Kieran Bradshaw, strategist at Mother, said: “We have a great set-up with WIF, a beautiful product and now a great brand, so this initial launch is just the starting point in being able provide an income for the girls and to build a sustainable social enterprise model. “

Credits:
Creative Advertising Agency: Mother, London
Art Director, Copywriter, Planner, and Agency Producer: Mother

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Isolation of the Chinese Internet users

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The latest ad from Pampers entitled "Love Sleep Play". There are a million ways to love, a million ways to sleep, and a million ways to play. The differences don't matter. What matters is that every baby has the freedom to love, sleep & play their way.

Credits:
Creative Advertising Agency: Saatchi & Saatchi

Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign.
Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive 'Love, Sleep & Play' video, which brings to life Pampers’ philosophy for bringing up babies.
The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.

The British are coming, no wait the Italians are coming in the latest ad for the Fiat 500. Just imagine how different America might have been if the Italians had invaded instead of the British. When the all-new, bigger FIAT® 500L shows up, things get a whole lot more fun.

Freedom to move and room to evolve. Introducing our 5-door offering from FIAT USA. A combination of standout Italian design and exceptional, everyday functionality make the FIAT 500L an inspiring addition to the FIAT 500 family.

Credits:
Creative Advertising Agency – Doner
Spot Name – Italian Invasion
Co-CEO, Chief Creative Officer – Rob Strasberg
EVP, Executive Creative Director – Murray White
Creative Director – Jason Bergeron
Copywriter – Anthony Moceri
Art Director – Alexander Drukas
Executive Producer – Laurie Irwin
Director of Broadcast Production – Jack Nelson
Production Company – Supply and Demand
Director – Paul Goldman

For the first time in its 20-year history, G Adventures will communicate and engage with people around the world through one unified question: “What will you do today for tomorrow?”

This is the first video of the series. Shot from the perspective of a G Adventures traveler, these films express a shared hope for a better world. They tap into the power of an international and interconnected G Adventures community to spark change and create positive action unrestricted by geographic barriers. Grouped thematically around four ideas — freedom, beauty, knowledge and community — the films serve to associate these compelling and creative ideas with the G Adventures brand. These films demonstrate, through inspiring scenes of G Adventures travelers captured around the world, from Morocco to Brazil—how people are seizing the day, and in so doing, are creating positive change. They hope to inspire people to join with G Adventures and serve as a rallying cry to create positive change in the world today. As people from different backgrounds work for positive change and progress and take advantage of opportunities, G Adventures will be there to serve as the company that brings them together, challenging them to leave the world better than we found it. By harnessing the power of its global group of travelers, the G Adventures brand hopes to raise awareness and support for a diverse range of thought leaders around the globe who embody the ideals of the G Adventures brand. The G-Project is powered by G Adventures.

Credits:
Advertised brand: G Adventures
Advert title(s): What will you do today, for tomorrow?
Advertising Agency: G Adventures Brand Team (in-house)
Creative Director: Jaymie Bachiu
Art Director: Leonardo Tamburri
Copywriters: Steve English & Daniel Sendecki
Videographers: Kyle Jordan & Joe DiBenedetto

Official statement

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Evian follows up the incredibly successful Roller Babies ad with the launch of the new Baby & Me ad/film.

Press: The newest video campaign from evian continues to focus on the brand’s longstanding commitment to the Live Young® lifestyle: that youth is not a matter of age; it’s an attitude. Baby & Me aims to offer another vividly entertaining moment that shows us a reflection of our own personalities and inner youth. Characters in the video are seen walking through a busy street when they suddenly meet with their inner babies in storefront window reflections. Upon the initial discovery, the adult characters begin to interact with their inner babies resulting in an energetic virtual dance off with themselves, demonstrating the feeling of freedom, of letting go and spontaneity that Living young triggers.
“The babies embody ‘Live Young’, the evian mantra, and remind us that we are all youthful in our own, unique way. Babies are also the ultimate symbol of natural purity, exactly what evian water is. This is why we are so excited to continue this iconic campaign in a fresh and entertaining way“said Jerome Goure, Vice President of Marketing for Danone.
Produced by award-winning creative agency BETC, and directed by We are from LA, the Baby & Me video is remixed by electronic music producer, Yuksek for evian. 90’s dance hit “Here comes the Hotstepper” serves as the soundtrack to the new film, which instantaneously brings the energy of the video to life.
In addition to the Baby & Me video, evian will be launching a Baby & Me application mid-May. Available on Android, iPhones and Facebook, fans will be able to meet their own inner baby. Developed by BETC Digital and software company, B-Reel, the application uses advanced facial recognition software allowing users to take their own photo and those of friends and upload to the application, which will then “babified” and reveal your inner baby. Photos can be uploaded to Facebook and Twitter to share with their friends, using #EVIANBABYANDME, which will be a globally used hashtag.
Credits:
Music and song title: Here comes the Hotstepper — Evian remix by Yuksek
Agency: BETC
Directors: We are From LA
Production team: Iconoclast & Mikros

NEW YORK, NY—As one of the nation’s top academic medical centers, NewYork-Presbyterian Hospital is well known for the latest in innovative clinical research and advanced medical treatments. What was not well understood, however, was the way its doctors, nurses and staff routinely go above and beyond to care for their patients before, during and after surgery. In fact, many people believed quite the opposite was true. This esprit de corps is critical to what these individuals do every day, and has resulted in countless incredible medical outcomes for patients and their families.
To showcase this remarkable standard of care, Munn Rabôt asked real patients to share their inspiring stories in television commercials for NewYork-Presbyterian as part of the hospital’s “Amazing Things Are Happening Here” campaign, introduced in 2011. To select patients, Munn Rabôt uses a comprehensive screening process where patient cases supplied by the hospital are reviewed, and patients are then interviewed in consideration for the final filming of the ads. In order to truly emotionally engage the viewer with these stories of extraordinary personal and medical care, we use 60-second ads so that these narratives can completely unfold.

As we’ve learned throughout the duration of the “Amazing Things” campaign, no two stories are the same, and any patient could have an unbelievable experience to share. One such patient we met who had a compelling story was retired Lieutenant Colonel John O’Brien. Now 52, John had served four tours as a Special Operations officer in the Middle East. The recipient of a Purple Heart and a Bronze Star for his service to his country, John is without a doubt an American hero—but not without a cost.
As John explained during our in-depth interview, the horrors seen during war can leave both the mind and the body ravaged. Over 500,000 United States participants in the Middle East conflicts may suffer from Post-Traumatic Stress Disorder (PTSD), and John O’Brien is one of them. As Munn Rabôt’s CEO, Orson Munn, states, “Many of these individuals are severely wounded, and, while it is not as apparent as a missing limb, having PTSD can be just as crippling and disabling.”
Confronting the terrors of war—especially when returning home after four tours—takes an entirely new kind of bravery and courage. NewYork-Presbyterian Hospital has been working diligently to pioneer new medical and virtual therapies to help those with Post-Traumatic Stress Disorder. According to Munn, once he heard that the hospital was leading a clinical trial to help returning soldiers cope with PTSD, he “wanted to get the word out” because “these people have served our country to protect our freedom—the least we can do is give them the help they need and the support they deserve.”
NewYork-Presbyterian will launch five advertisements beginning April 29th accompanied by an online microsite featuring retired Lieutenant Colonel John O’Brien and his medical team, Drs. JoAnn Difede and Judith Cukor. With these unique ads, NewYork-Presbyterian and Munn Rabôt draw awareness to the common biases associated with seeking mental health treatment. Lt. O’Brien unmasks the stigma associated with PTSD treatment—the perception that seeking therapy means you’re “weak.” In the candid, engaging manner that the “Amazing Things” campaign is known for, John explains his struggles with PTSD and his treatment at NewYork-Presbyterian: “[It’s] brought me to a point in my life where I can really start to move on and do the things I want to do.

About NewYork-Presbyterian Hospital
NewYork-Presbyterian Hospital ranks #7 on U.S. News & World Report™’s Honor Roll of America’s Best Hospitals. The institution is comprised of two acclaimed medical centers, NewYork-Presbyterian Hospital/Columbia University and NewYork-Presbyterian Hospital/Weill Cornell Medical Center and is affiliated with two Ivy League medical institutions, Columbia University College of Physicians and Surgeons and Weill Cornell Medical College.
About Munn Rabôt, LLC
Founded in 1995, Munn Rabôt is a full-service advertising agency based in the Flatiron district of Manhattan. The agency is renowned for its work with clients like the New York Philharmonic, BMW Motorcycles, Bessemer Trust, Citigroup Private Bank, Land Rover of North America, the New York State Department of Tourism and Emory Healthcare, among others.

Mighty director Alexander Paul recently lensed a three-spot package promoting Hyundai's Genesis R-Spec and Equus vehicles.

Faster Acting focuses on a test driver guiding his Genesis R-Spec around a test course. As he bolts over the track in a squeal of smoke and speed, Paul shows us the car from multiple angles, including a goosebump-inducing view from behind the wheel. Valet Parking is a slow-motion spiral through the skylines and boulevards of Manhattan. As a couple gazes out the window of their Equus at the Guggenheim Museum in wonder, the valet nearly drops his client's keys watching the car roll past, and a narrator reminds viewers that J.D. Power recently ranked the ride highest in the vehicle appeal category for premium cars. Review begins with the oft-heard expression, "You can't always get what you want"; a Hyundai with a GDI engine navigates through the back roads of the Hamptons, its relaxed driver allowing his GPS navigation system to lead him pass hedgerows and summer estates as he sinks into the elegant leather interior. A final shot of the vehicle's sleek exterior proves that getting everything one wants in a car is quite possible.

"It was a real pleasure being able to interpret Hyundai's message with a great deal of artistic freedom," stated Paul. "Visually speaking, I wanted to give all three spots a distinct look and feel, reflecting both the raw experience of the car and the landscape in which it's being driven. While the fluidity of Valet and Review convey the elegance of the models, the sharp, precise cuts Faster Acting evoke speed and performance. We made the most of all three shoots, especially Valet, when the earliest snow blizzard in New York's history called for some much-welcomed improvisation."

"Alexander's love of cars is evident in his work," noted EP Eric Bonniot. "He treats them with a unique sense of humanity, giving them character through the stories he tells. Shooting these spots was a lot of fun for us because Hyundai is really in touch with its audience, and its new line of vehicles are an absolute knockout."

Credits:
Client: Hyundai
Spot Title(s): Valet Parking, Faster Acting, Review
Agency: Innocean
CD: Ed Miller
AD: Tyson Brown
Copy: Cooper Olson, Jonathan Hum
Prod Co: Mighty Film Co.
Director: Alexander Paul
DP: Stephan Von Borbely
EP: Eric Bonniot
Producer: Susanne Porzelt
VFX: Liquid
Lead VFX Artist: James Bohn
VFX Artist: David Parker
Producer: Terry O'Gara
Editorial Co: Spot Welders
EP: David Glean
Senior Producer: Carolina Wallace
Editor: Michael Heldman
Asst. Editor: Patrick Murphree
Telecine Co: New Hat
Mixer: Bob Festa
Shoot Location: NYC, Hamptons, Alabama

Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

When Director Harmony Korine needed the perfect opening for his latest feature-length masterpiece, Spring Breakers, he turned to his friends and collaborators at LA-based creative studio Gentleman Scholar. The famously exacting American auteur entrusted the Gentleman Scholar team with the entire concept and design process. The result is a gorgeous testament to hallucinatory visual excess – a title sequence that stands toe-to-toe with the film’s glittering feminine allure.

Easily ranking as one of the most buzzed-about Hollywood films of the year, Spring Breakers was already well on its way onto the pop-culture landscape when Gentleman Scholar began working with Korine to establish the eerie aesthetics of the titles and credits. Numerous attempts with other designers had left the director especially receptive to new approaches, and he invited the Gentleman Scholar team to invent its own creative brief. “We eventually came up with some weird stuff,” noted GS creative Will Johnson, “but it vibed with him from the get-go. Harmony is a really open dude. He had some ideas as far as framework was concerned, but it was a very open dialogue. Ultimately, we came to him with several ideas and he was very receptive, so things progressed from there.”

The Gentleman Scholar designers were relentless in their search for ideas, eventually finding a muse in the day-glow aesthetics of their own Los Angeles surroundings. “We drew a lot of inspiration from our own “local cheesy vacation spots,”” says GS creative William Campbell. “We went to a Santa Monica beach and explored around there, drawing on the kitschy local beach community ‘look’ and had illustrators and artists on the boardwalk create little things that we eventually drew from to give the titles their final look.”

Gentleman Scholar creatives worked tirelessly with Korine to match the tone of the title sequences to the film’s story, allowing their work to fit seamlessly into Korine’s universe. “The vibe of his storytelling is the kind of work we love to do,” notes Johnson enthusiastically, “but the most exciting thing about this project was the breadth of creative freedom we were given. We really excel at matching an initial concept to flawless execution, and it’s something we would love to do more often.”
via:

Credits:
Product: Spring Breakers Movie
Title: ‘Spring Breakers’
Airdate: 3/22/13
Length & Version: Opening Title Sequence, Main on End Titles
Director: Harmony Korine
Post Supervisor: Anthony Gore
Production / VFX Company: Gentleman Scholar
Executive Producer: Rachel Kaminek
Producer: Tyler Locke
Designers: John-Patrick Rooney, Heather Aquino, Jordan Lyle, William Campbell, Will Johnson
Animators: Rachel Yonda, John-Patrick Rooney
Creative Directors: Will Johnson, William Campbell

The Onde Nostre Crew opens the new year with two episodes dedicated to women!
Luca Merli, Gio Barberis and Matteo Ferrari film an on the road documentary in the female universe, together with Amanda Chinchelli, Betta Dal Bello and Natalia Resmini — Three friends with creative careers and a passion for surfing.

The episodes tell the story of a fashion designer, a stylist, and an illustrator, each bound by the surfing sisterhood and a deep friendship. They show us the many faceted ways that women confront the sea, and the energy with which they live.If there's anyone out there who still thinks surfing is just for guys, here's proof that will make you think twice! Onde Nostre's girls shine under an Italian September sun: Three different styles, perfectly blended, traveling between waves with thoughts on friendship, freedom, and future.
RITRATTI DI SURF is a series of short videos about surfers, shapers, artists and other characters somehow connected to Onde Nostre and the italian surf culture.
Credits:
Directed by Luca Merli
Edited by Giovanni "Sbrokked" Barberis and Luca Merli
Photography by Luca Merli, Giovanni "Sbrokked" Barberis, Matteo Ferrari.
Lettering by Luca Barcellona
Music Consultant & Marketing: Gabriele "Gabro" Minelli

Music (In order of appearaces):
Le Man Avec Les Lunettes '4 Notes'
Guts 'Mi Isla Tropical'
Karibean 'Rainbow Girl '
Garden of Alibi 'Herman'
Karibean 'God Bless The Summer'

For all you gaming fanatics, here's the new UK version Preview Trailer spot for Assassin's Creed 3....enjoy.

After more than 20 years of conflict, the 13 American colonies and the British Crown are on the brink of all out war. Battle lines are drawn. Bloodshed is inevitable.
Out of the embers of his burning village, a new assassin will rise. Born of Mohawk and British blood, his fight for freedom and justice will be forged in the flames of revolution. www.assassinscreed.com