ShowBusinessMan [Search results for fish

  • Rice Krispies — What's It Like To Be A Fish

    Rice Krispies — What's It Like To Be A Fish

    Leo Burnett London latest commercial for Kellogg’s Rice Krispies Multi-grain Shapes, titled ‘What’s it like to be a fish’.
    The ad follows a young child through a journey of exploration and wonderment as she indulges her natural curiosity, wondering indeed what it’s like to take the form of the interesting shaped cereal she enjoyed at breakfast. With Mum on hand to offer encouragement, we watch a young girl create and adorn herself in a home-made fish costume, fin and all. The rather charming action is accompanied by ‘The Beautiful Briny Sea’ from Disney’s Bedknobs & Broomstics.

    Credits:
    Project: Rice Krispies ‘What’s it like to be a fish’
    Client: Ted Linehan, VP Marketing — Europe, Kellogg Company
    Creative agency: Leo Burnett London
    Creative Director: Don Bowen
    Executive Creative Director: Justin Tindall
    Copywriter: Philip Deacon & Sabina Kelly
    Art director: Philip Deacon & Sabina Kelly
    Planner (creative agency): Josh Bullmore
    Media agency: Carat
    Production Company: Bare Films
    Director: Joanna Bailey
    Director of Photography: Ben Smithard
    Prod co Producer: Helen Hadfield
    Editor: Joe Guest/ FINAL CUT
    Music & Sound Design: WAVE/Tony Rapaccioli
    Post Production: MPC
    Post Producer: Dionne Archibald/MPC
    Agency Producer: Katie Spong

  • New Perrier "Secret Place" Campaign Is Part Movie, Digital, Social and A Brilliant Interactive Experience

    New Perrier "Secret Place" Campaign Is Part Movie, Digital, Social and A Brilliant Interactive Experience

    Here is a sneak peek into The Perrier Secret Place campaign that brilliantly combines modern day marketing strategies. We received our preview invite kit today which included the stamp to get in, and we were also given a special invite code to share with our visitors here at Great-Ads, find it and the link after the campaign Q&A's and credits below.

    Perrier Secret Place Premise: If you were at a Secret and Exclusive party and you wanted to party as long as possible, you’d make sure you were as refreshed as possible. And no one can throw a party and ensure you are refreshed to party as long as you can like Perrier.

    Q. Tell us about this latest digital initiative for Perrier?
    Perrier Secret Place puts you in the shoes of a guest who goes to a very very special evening party. A hidden place in an alley in Paris, behind a laundry mat. An evening where all guests will have the opportunity to live their craziest fantasies. And you'll have the best seat in the house to enjoy since all the characters that you see on the screen are clickable. With one click you find yourself in their skin. Living their fantasy.

    Q. How did you come up with this idea?
    We started from the following insight: drinking Perrier during the evening party is the best way to take full advantage of all the opportunities available to you… and until the end of the night. In Secret Place, not only are you at the Ultimate Party living out the experience of the Ultimate Party Guest from the beginning, but you also live out the ultimate evening of 60 other guests who are in the apartment.

    Q. And there is something to win, right?
    Yes. At the ultimate party, we’ve hidden a very special bottle of Perrier. 5 clues are hidden in the rooms of the apartment. They will lead you to the bottle where you are entered into a drawing to win an exclusive invitation to the wildest night of the world party in St Tropez, New Year in Sydney, Miami Art Basel, Carnival in Rio and the closing of the season Ibiza. Only the most experienced gamers will succeed, believe me... Among thousands of different scenarios during the evening, only one leads to the bottle.

    Q. So, it’s a game or an interactive film?
    Both! This project mixes Brand Entertainment and Gaming. We produced 1 hour and 20 minutes of content that allows all users to experience a unique evening scenario. We also used digital interactivity to inject this dimension of Gaming. This involves the quest of finding the bottle and the opportunity to live the lives of all guests by clicking on them.

    Q. Why Secret Place?
    This was inspired by the emerging phenomenon of speak easy. A party venue at the rear façade that has absolutely nothing to do with the place. This is quite in line with Perrier. Completely unexpected.

    Q. How are you using social networks to amplify this experience?
    In partnership with the agency Buzzman, we worked on a social strategy:
    Become a fan on Perrier Facebook and regularly you will get tips to find clues that will lead you to the secret Perrier bottle. We'll give you a little tip. Slip into the skin of the young man who looks through the keyhole and live out his fantasy. Or play a game of "Pillow Fight" (Sounds weird, but it is Perrier!)

    Q. How will the experience function on the mobile?
    We have specifically developed an application that runs on iPhone / Android / iPad. This is not a replication of the desktop experience but a concept designed for specifically for the mobile device. By downloading the application you enter the rooms of the Perrier apartment and you can navigate through each room. The challenge: find the Secret hidden bottle of Perrier in the apartment.

    Q. What was the biggest challenge to pull off this experience?
    This is the most ambitious project to carry. We spent 18 months writing lots and lots of different scenarios. Produced a film in which we choreographed each scene so that it is connecting with one another when the user clicks on the characters. Sound design work has also been a real challenge. Imagine having to reproduce the sound of a bottle on a bar as many times as there are people in the room who can hear it.

    Q. Where will Secret Place be launched?
    The experience will be available worldwide but open to 20 countries to play in the major markets for Perrier France, United States and Canada. This is the first time that Perrier launches a project of this magnitude in the United States. The challenge is enormous. Positioning is also a little different there. Much more premium. We really hope that the French touch--its audacious content-- is embraced well there.

    Q. What results do you expect?
    There is a counter on the site that counts the number of lives that all users worldwide will live on the site. 1 life = 1 click on a character. I want to hear from Perrier that this idea made 10 million lives by the end of week five of the experience’ launch.

    Q. How is this truly innovative?
    We believe Secret Place is truly a digital first. Not because it’s the first time you can click on something and enter into his point of view. But, the ambition was really to say: Imagine you enter in any movie theater, have the quality screenwriting and the direction of cinema but also to have permanent control over the course of the story.

    Q. What kind of partner did you work with to make this type of project?
    Fighting Fish is our production partner based in Paris. This is the first time that we’ve made a digital experience for Perrier conducted by the French. This is an opportunity to remind the world that France is in a good position on Digital Excellence.

    Beyond the fact that Fighting Fish is based in Paris, it was able to fulfill the requirements demanded by this project. The team assembled to deliver this feature was made up of an interactive-hybrid. On the team was Lawrence King, the director of the experience and who is currently working on his own film. Arnaud XXX is the production designer and there were the script writers. Franck Marchal oversaw the sound design – having conducted several reputable orchestras before working with us. Fighting Fish puts digital at the heart of its "production thinking" and Ogilvy Paris thinks the same way. This allows a real synergy between the film's producers and those who are thinking through its interactivity.

    Q. Why is Secret Place the right creative approach for Perrier now?
    Digital and social are playing an increasing role in Perrier's Communications strategy. They have an important, specific role: communicating the edgier, younger, hottest facet of the brand. Reaffirming that Perrier is a must have brand and product when it comes to partying and socialising. And proving, again and again, that the brand loooooves creativity, surprise and inventiveness. This is what Secret Place brilliantly does in my mind. – Benoit de Fleurian, Managing Director | Ogilvy&Mather Advertising.
    The digital space has opened up a new opportunity for brands. It's solved a contradiction that exists in the real world. Physically, you can't make an exclusive experience accessible to everybody. But with Secret Place, that's exactly what we've achieved. We give people the opportunity to live an experience they wouldn't normally live, but have always dreamed about. Like those exclusive parties you've always longed to be invited to. And thanks to Perrier, you can live it not once, but multiple times, through the eyes of multiple characters. This is an idea that is only possible thanks to the technology we have at our disposal today, and a bit of creative thinking. — Chris Garbutt, Chief Creative Officer | Ogilvy&Mather Paris, Group

    Q. The Director is who? And why did you choose this director?
    Laurent King. We chose him because of his ability to manage this kind of project: half movie, half digital and interactive experience. It's really important to have this kind of new director that knows how to direct with all the constraints that a digital experience impose.

    Q. Where did you shoot and tell me one challenge with organizing the shoot or a challenge that arrived at the shoot? How did you overcome the challenge?
    We filmed in an amazing appartement in Paris that was almost a piece of art by itself. We loved the parisian kind of architecture of it, with lovely rooms, very different to each other. It's very rare to find a place with different moods and atmosphere in it. Moreover, we were looking for a place where you can imagine secret parties happening in it. The biggest challenge was to choreograph all the action of the 60 guests. It was a real challenge because every character had a link to each other in terms of scenario.

    Q. Is there a music track?
    The track of the experience is played live by the group called "TOYZ".

    Q. Would love to hear from one of the party-go’ers at this Ultimate Party...
    The Host: All Secret Places have their secrets. You understand why I'll keep this one...

    Credits:
    Secret Place, a campaign imagined by Ogilvy, produced by Fighting fish while Buzzman was in charge of the Social Media and PR strategy.
    Format: Digital/Brand Entertainement
    Chief Creative Officer: Chris Garbutt
    Creative Director: Frederic Levron, Thierry Chiumino
    Copywriter: Baptiste Clinet, Nicolas Lautier, Florian Bodet
    Art Director: Baptiste Clinet, Nicolas Lautier, Florian Bodet, Chris Rowson,
    Global Business Leader: Constance Capy Baudeau
    Account Supervisor: Stanislas Vert
    Film Producer: Diane de Bretteville
    Digital producer: Hugo Diaz, Cyril Duval, Sandra Petrus
    Production company: Fighting Fish, Olivier Dormerc, Cyril Couve de Murvil, Adrien Moisson, Benjamin Przelspolewski
    Sound Design: Le COMPTOIR DU SON / Franck MARCHAL & Alexandre POIRIER
    Film Director: Laurent King
    Story development: Olivier Domerc
    Story editor: Benjamin Bloch
    Production manager: Caroline Petruccelli
    Production designer: Arnaud Roth
    Director of Photography: Frédéric Martial Wetter
    Line Producer: Vincent RIVIER
    Location manager: Timothée TALANDIER
    Main title music: Toys
    Client: NWFB head of marketing and category, Muriel Koch. Sparkling Brand Director, Fabienne Bravard. Perrier International Brand Manager Armelle Roulland
    Social Media & ePR Strategy Buzzman:
    Georges Mohammed-Chérif (CEO & DC)
    Hubert Munyazikwiye (Head of Social Media & PR)
    Nicolas David (Social Media Manager)

    Visit www.perriersecretplace.com and use the invite code "PE757 " enjoy the party.

  • The House Cat "Norman" is an Eco-Warrior for WWF

    The House Cat "Norman" is an Eco-Warrior for WWF

    Norman, a house cat is the new Eco-Warrior for WWF (World Wildlife Foundation) Canada in this new web film created by the Toronto based agency John St.

    Meet Norman. He's not your everyday house cat. Little by little he's helping to save our oceans.

    There is an urgent need and opportunity for Canada to meet the increasing national and international demand for sustainable seafood products, while changing the way we fish. It’s time for a new sustainable vision on how to steward and protect our oceans, and the wildlife that inhabit them.
    Learn more about him and his mission at http://www.wwf.ca/seafood

    Credits:Ad Agency: John St. Toronto, Canada
    Co-Creative Director & Partner: Stephen Jurisic & Angus Tucker
    Art Director: Denver Eastman
    Copywriter: Jacob Greer
    Account Team: Melissa Tobenstein & Amelia MacGregor
    Producer: Shawna McPeek
    Production Partners: Aircastle Films, Will Beauchamp & Jamie Cussen
    Sound Company: The Dark Studio, Grant Edmonds and Gabe Knox
    Press:

    Some Canadians might not know how
    important it is to choose sustainable seafood. But WWF-Canada has found
    someone who does: Norman the Eco-warrior cat.
    Norman and WWF-Canada have teamed up to promote Loblaw Companies
    Limited’s commitment to sustainably source 100% of seafood sold in its retail
    locations by the end of 2013.
    Why use a cat?
    “The idea that even the fish in cat food will be sustainable is a great way to
    communicate the scope of the commitment,” said Stephen Jurisic, Co-
    Creative Director at john st. “And who cares more about fish than a cat?”
    “Canadians want sustainable seafood options, and we’re proud that Loblaw, a longtime
    WWF partner, is making it easily available across the country,” said Hadley
    Archer, Vice-President of Strategic Partnerships, WWF-Canada. “We hope that
    Norman will encourage Canadian consumers to choose sustainably-sourced seafood
    at their local grocery store, thanks to Loblaw’s world-leading commitment.”
    The campaign’s centerpiece is a short online documentary that chronicles Norman’s
    commitment to living a more sustainable life – one that includes upcycling, energy
    and water conservation and in-home garbage sorting programs.
    The film will be promoted through social media channels and leveraging WWF’s
    passionate fans and followers. You can watch it on WWF-Canada’s facebook page:
    http://www.facebook.com/WWFCanada “The internet is pretty big on cats, “ says
    Jurisic, “if this gets half the love Ninja Kitty got, we’d be very very happy.”
    john st. Team

  • The Rotten Fish Taxi Prank for Fresh Step

    The Rotten Fish Taxi Prank for Fresh Step

    Fresh Step offered some people a free ride in their fake taxi cab to execute the rotten fish prank.

    Credits:
    Advertising Agency:
    Conscious Minds, USA

  • Leo Messi Is The New Speed Of Light in Iris Created Work for the Adidas adizero F50 boot

    Leo Messi Is The New Speed Of Light in Iris Created Work for the Adidas adizero F50 boot

    Adidas and creative Adam Fish of Iris capture the genius of FC Barcelona star Lionel Messi by dressing him in a bespoke LED suit and capturing his skills at 1,000 frames per second.

    The New Speed of Light captures the footballing genius of Leo Messi like you've never seen before. Exploring the moves that make him the best in the world in intricate detail through the use of light.

    The film captures and analyzes Leo's movement, to reveal the secret of his movement on the pitch as well as highlight the light in motion design of the new adizero F50 Messi boot he'll wear for the first part of the season. To do this, Leo wore a custom-made LED suit and hood, with hundreds of individual LED's sewn by hand in to adidas TechFit gear. As well as 'hacked' adizero F50 Messi boots rigged with the three stripes in LED and a bespoke, moulded LED football. He was then filmed at 1000 frames per second using a Phantom camera and the resulting footage treated using a specially developed visual effects technique — creating a beautiful echo effect and a concert visual aesthetic set to a fitting electro/dance track by Congorock.

    Credits:
    Developed by Iris and ML Studio
    Director: Marcus Lyall
    Creative: Adam Fish
    Shot on location in Barcelona, Spain.

  • Smythe "Make Anything Spectacular" Even Chopping Wood

    Smythe "Make Anything Spectacular" Even Chopping Wood

    Canadian Fashion brand "Smythe" shows us how women can "Make Anything Spectacular" in these two new ads created by Toronto based ad agency Open. "Fish" and "Woods Select" feature a fashionably dressed women gutting fish and chopping wood...like most of us Canadian women, she looks damn good doing it too.

    Credits:
    Agency: Open
    Client: Smythe
    Co-Designers: Andrea Lenczner & Christie Smythe
    Partner Creative: Martin Beauvais
    Partner Strategy: Christian Mathieu
    Agency Producer: Anne Ngo
    Writer: Claire deMarco
    Art Director: Jessica Carter

    Production Company: Sons & Daughters, Toronto
    Director: Christina Hodnet
    Executive Producer: Liane Thomas
    Director of Photography: Mark Zibert
    Producer: Jeff Darragh
    Production Designer: Luke Pryshlak
    Wardrobe: Deborah Ferguson
    Editorial: PosterBoy Edit
    Editor: Danica Pardo
    Producer: Michelle Lee
    Colour Company: Notch
    Colourist: Bill Ferwerda
    VFX Company: Crush
    VFX Artist: Andre Arevelo
    VFX Producer: Emma Wojick
    Music and Sound Design: Apollo Studios, Toronto
    Music on Smythe 1: Yan Dal Santo for Apollo Studios
    Music on Smythe 2: Mathieu Lafontaine for Apollo Studios

    Lil bit about Smythe:
    Smythe has created essential wardrobe pieces that are both modern and emotional. The contemporary, flawlessly-tailored jackets and coats feature nostalgic colours, textures and prints that are distinct in their traditional menswear tailoring details. This artful tailoring and sartorial fit made Smythe an instant success when the label launched in 2004. Smythe's made-in-Canada jackets and coats are iconic silhouettes that are novel yet versatile. For more visit smythelesvestes.com.

  • Ted Baker Commissions The Perfect Baker's Dozen

    Ted Baker Commissions The Perfect Baker's Dozen

    A new campaign entitled "A Baker’s Dozen" is launching in Ted Baker stores worldwide on Thursday 18th October 2012, (Ted Baker is a global Men's and Women's fashion brand). The campaign consists of 13 illustrations of artwork, commissioned by Ted alongside the prestigious Association of Illustrators. Each print depicts just one of the things that makes Britain great, including fish & chips, village fates, gardening and the full English breakfast. Each print is one of only 1000, and each has been personally signed and numbered by the artist and will be available to a few fortunate customers. The campaign will also have a web film of the making of A Baker’s Dozen which will be available here to view on the 16th of October. And, yes fellow Torontonians, Ted Baker is opening their first store in Yorkdale Shopping Center very soon I'm told!

    PRESS RELEASETED BAKER COMMISSIONS THE PERFECT BAKER’S DOZEN
    Ted Baker London is proud to announce an exciting collaboration with the prestigious UK-based Association of Illustrators (AOI) to commission ‘A Baker’s Dozen.’ A group of talented artists have created bespoke pieces of artwork, each with a Great British theme, especially for Ted’s loyal customers.
    Amongst the themes represented are fish and chips, drinking tea, village fetes and gardening; all of Ted’s favorite pastimes. The beautiful personally signed prints will be gifted to Ted enthusiasts worldwide who spend over $250 on the new Fall 2012 collections from October 18, 2012. Purchasers will need to be quick; each signed and numbered image is part of a print run of just 1000 to be distributed worldwide. ‘A Baker’s Dozen’ is comprised of thirteen prints, with a fourteenth mini print created for online purchases only.
    Ted has captured the exciting illustration process on film, from the conception of an idea, through to the artists hard at work, and finally to the printing and signing of the pieces. This unique behind-the-scenes film will be available to view at www.tedbaker-london.com

    About Ted Baker London:
    Established in 1988, Ted Baker London has grown from its humble roots as a shirt specialist in Glasgow, to a global lifestyle brand with over 200 locations in Europe, the U.S., Australia, Middle East, Far East and Southeast Asia. No ordinary designer label, Ted Baker offers menswear, womens wear, accessories (and everything in between), and is renowned for its quality and distinctive use of pattern and colour. The brand’s unconventional approach to fashion, irreverent sense of humour and, above all, unswerving attention to detail appeals to style-conscious men and women who trust Ted to deliver that certain something... a little out of the ordinary. www.tedbaker-london.com

    The Association of Illustrators:
    The Association of Illustrators (AOI) is a non-profit trade association with a membership that includes freelance illustrators, agents, clients, students and colleges. Established in 1973, it is the leading body to represent illustrators in the UK and also campaigns for illustrators’ rights, continually working to increase the professional standing of illustrators, commercially and artistically. The AOI works to improve contract content and contracting practice extended to illustrators by commissioners. It publishes a quarterly magazine, ‘Varoom!’ and produces the annual ‘Images’ competition and touring exhibition, now in its 36th year, which celebrates the best in contemporary British illustration.

  • Mr. Quiggly Dog Run Skechers Commercial

    Mr. Quiggly Dog Run Skechers Commercial

    Credits:
    Skechers, Mr. Quiggly 2012 Super Bowl Commercial
    Agency: Siltanen and Partners
    Producer: Anne Kurtzman
    CD: Rex Fish & Joe Hemp
    AD: Chris Caparro
    Writer: Rex Fish
    Editorial Company: Cut + Run
    Editor: Jay Nelson
    Production Co: HSI Productions
    Director: Ryan Ebner

  • Elmer's Glue "Let's Bond" TV Commercial

    Elmer's Glue "Let's Bond" TV Commercial

    LIMEY Directorial duo KN+SAW (Katrine Naleid and Stephen Austin Welch) have just completed a new TV commercial for Elmer’s Glue titled “Let’s Bond.” Comprising both the live action and a print campaign also shot by KN+SAW the project gave the directors their first opportunity to collaborate with the creative team at SBC Advertising on a national campaign in both mediums.

    "Working with Katrine and Stephen through LIMEY was a pleasure from start to finish,” says Neil Widerschein, Chief Creative Officer, SBC Advertising. “They were exceptional collaborators throughout the process, helping us perfectly capture the fresh direction we're taking the Elmer's brand. The entire production — courtesy of LIMEY — was refreshingly absent of drama or unpleasant surprises. As a team, they were focused on our project from the very beginning all the way through editorial. We all absolutely loved working with them and would do it again in a heartbeat."

    When SBC Advertising first brought their concept to KN+SAW, they were thrilled about directing a piece that would go from talking about glue to talking about creating memories that last a lifetime. “We were tasked with making very genuine moments, watching families bond over bonding. We directed these scenes to capture authentic moments — memories in the making — filled with a child’s pride and excitement, as well as moments Mom’s and Dad’s will cherish and enjoy forever,” relates Stephen and Katrine.

    What KN+SAW achieved was capturing those moments and allowing the viewer to witness playful scenes when parent and child truly connect as they share valuable time making artistic creations enabled by Elmer’s glue. Allowing the viewer to identify and relate to that cherished, quality, family time of genuine, feel-good moments — a time and place of concentration, intrigue and laughter.

    SBC Advertising had the ambition to shoot both the broadcast spot and a tandem still campaign. By hiring Katrine and Stephen to shoot both the motion and stills, they were able to give the client more production while saving time and money.

    KN+SAW created a combo-shoot production that was not only cohesive but maintained all of its momentum and performances. The shoots were seamless, back- to-back productions (without the costly stop-and-start that that can take a toll on budgets.)

    “We played to the strengths of the actors and crew,” explains Stephen and Katrine. “We created a calm vibe on-set, which was great for the child-actors and allowed for their natural enthusiasm to come through, thereby creating great imagery."

    “When it came time for the still shoot, we already knew what would and would not work concerning the lighting, blocking and performance,” continues the Directors. “So we already had a head start on the day.”

    The print division at SBC Advertising had actually wanted to work with Katrine as a still shooter for quite some time. They were huge fans of her lifestyle and kids imagery. Proving that all roads lead to KN+SAW, when the ad agency presented Katrine and Stephen to the client, Elmer’s, they were already familiar with the directing duo’s work and had actually even seen an internal presentation of the duo's directing reel to show the stylistic direction the agency wanted their TV commercial to take.

    The advertising agency and directors were very keen to cast actual families, as well as professional actors to create the on-set families in order to make the moments and the performances as genuine as possible. The age range of the kids was from 4 to 8 years old, a particularly challenging but wonderful age. KN+SAW shoot a lot of kids and always make sure the perfect environment is created allowing the actors, both adult and child to develop this close and unique relationship with the directors.

    “One of the on-set lines that cracked us up was a 4-year-old boy who said to us while rolling, ‘You know, I’m just really not a morning person!’ He then went on to deliver a great glue bottle squeeze! We were able to capture these real emotion moments and made footage that is truly authentic and fresh,” notes Stephen and Katrine.

    “The agency showed great trust in letting us imagine and invent the specific props the kids and parents worked on,” conclude the Directors. “Everything we shot was 3-dimensional; and worked very well with the product and appeared quite textured to the camera and lighting. We created fish with fins and flowing tails; an octopus out of a paper towel core; the button art is priceless. Getting the biggest fanfare are the masks — robot for dad and the cutest little fire-breathing dragon you ever did see for the girl. We are collaborative directors by nature and creating our crafting props for this spot is a place this really shined.”

    CREDITS
    Advertising Agency: SBC Advertising, Columbus, Ohio.
    Creative Director: Neil Wilderschein
    Art Director: Ian Brown
    Copywriter: Ian Brown

    Production Company: LIMEY, Los Angeles CA http://www.limey.tv

    Director: KN+SAW
    DP: David Schnack
    Executive Producer: Andrew Denyer

    Location:
    Minneapolis, MN

    Editorial Company: Optimus, Santa Monica
    Editor: Erin Nordstrom
    Asst. Editor: Annie Carey
    Executive Producer: Therese Hunsberger
    Colorist and Online Editor: Dan Swierenga

    Music Company: Catfish Music, Chicago, IL
    Music Composer: Jeff Boyle

  • IKEA In The Kitchen, Switch Your Viewpoint

    IKEA In The Kitchen, Switch Your Viewpoint

    Idea: The task was to demonstrate IKEA kitchens, inspire people with features and smart solutions for everyday living.
    Solution: We created an interactive story online where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly.

    Result:
    In the first five months:
    22,168 visitors took a dive in aquarium by transmigrating into a fish;
    87,204 slept on the kitchen floor by transmigrating into a dog;
    28,321 flew in the kitchen as a fly;
    65,480 performed a kitchen dance;
    mixed 70,711 cocktails
    and discovered 853,614 IKEA kitchen features.

    Credits:
    Agency: Instinct
    Director: Thorsten Herken
    Internet Agency: B-Reel
    Creative director: Roman Firainer, Yaroslav Orlov
    Digital Creative Director: Kolya Fabrika
    Author: Yaroslav Orlov
    Art director: Roman Firaine
    Designer Maksim Demkin
    Multimedia-designers/programmers: Actionfilm

  • New Ad Campaign For Volkswagen Proves The VW Is More Than Just A Car

    New Ad Campaign For Volkswagen Proves The VW Is More Than Just A Car

    Creative agency DDB, New Zealand creates a fun new ad campaign for Volkswagen that promotes VW vehicles features that make it more than just a car. Five: 15 second indents range from a seat warmer for your fish and chips to automatic laser reflectors.

    Credits:
    Titles — Dogs, Spell, Water Pistol, Farmer, Takeaways
    Agency: DDB Group New Zealand
    Executive Creative Director — Andy Fackrell
    Creative Directors — Natalie Knight & Gavin Siakimotu
    Creatives — Toby Morris, Simone Louis, Kevin Bachtiar, Sasha Arandelovic
    Executive TV Producer — Judy Thompson
    Agency Producer — Samantha Meehan & Rosie Grayson
    Group Account Director — Scott Wallace
    Account Director — Susie Darling
    Production Company: Exit Films
    Director — Greg Wood
    Producer — Declan Cahill
    DOP — Ian McCarroll
    Art Director — Brant Fraser
    Editor — Nathan Pickles
    Client: Volkswagen New Zealand
    National Marketing Manager — Denise Goodwin

  • Little Caesars Pizza goes "Fishing" in new TV Ads

    Little Caesars Pizza goes "Fishing" in new TV Ads

    Little Caesars Pizza is out with a great new ad campaign that should surely go viral, Woo! Dachshund and Woo! Fish....how could they not. The first two TV commercials entitled "Fishing" (above) and "Babe" (below) are the work of the New York based ad agency BFG9000.

    Agency: BFG9000 New York
    CCO: Gerry Graf
    Client: Little Caesars
    ECD: Eric Kallman
    CW/AD: David Suarez
    CW/AD: Danny Gonzalez
    Producer: Amanda Revere
    Production Company: Station Film
    Director: Harold Einstein
    EP: Eric Liney
    Edit: MacKenzie Cutler
    Editor: Gavin Cutler
    Asst. Editor: Ryan Steele
    EP: Sasha Hirschfeld
    Audio: Heard City
    Audio Engineer: Philip Loeb
    Music: Egg Music
    Color: CO3
    Colorist: Tim Masick

  • Fish Like a Pro

    Fish Like a Pro

    The Fisher

    Advertising Agency: Drummond Central, England, UK;
    Creative Director: Stephen Drummond;
    Art Director: Michael Watts;
    Copywriter: Andrew Dawson;
    Photographer: Garrod Kirkwood.
  • Ditch The Tie Gentlemen and SOL Will Give You Free Beer

    Ditch The Tie Gentlemen and SOL Will Give You Free Beer

    Sol brings ‘Espiritu Libre’ to the streets of London. The original Mexican beer films office workers as they ‘lose the tie’ and live a free-spirited life.

    Sol, the original Mexican beer born in 1899, has revealed the hidden ‘free spiritedness’ of London’s desk-bound, 9-to-5ers in a film that sees them ‘Lose the tie, gain some Espiritu Libre’.

    The campaign was created for the HEINEKEN-owned premium packaged lager by The Marketing Store, and captures the reactions of a host of city workers as they answer the call to break free and ‘recycle’ their ties.

    It’s early evening at Canary Wharf and, after a long day at work, city workers are commuting home at Canary Wharf Underground station. At the station, standing next to the standard recycling bins, many are intrigued to see a tie recycling bin, with the words ‘Espiritu Libre’ printed on it.

    We see lots of male city types strip off their ties and drop them into the recycling bin. The intrigue continues when the bin makes an unusual whirring noise as if it’s processing something and, much to the amusement of the men and passers by who have gathered around, we see the severed ends of their ties appear at the flap below. A note is attached to it by a Sol bottle top, bent into a clasp.

    The note reads “Free Beer for a Free Spirit…” and offers a complimentary bottle of Sol at The Ledger Building Bar that evening.

    The film ends by showing one of the men handing over his severed tie at the bar in exchange for a Sol. The barman pins it up on a board next to lots of other chopped-up ties.

    The video is part of Sol’s ‘Espiritu Libre’ experiential activity, which saw the tie recycling bin appear at Jubilee Plaza, Canary Wharf on 21st February.

    Vicente Cortina, Sol Global Manager says: “Sol’s ‘Free Beer for Free Spirits’ movement brings Espiritu Libre to the streets of London. The video shows the magic that can happen when you help city workers declare their independence and enjoy a Sol with friends.”

    Graham Wall, Executive Creative Director at The Marketing Store, says: “The tie can be a symbol of power and success, but it can also be seen as a shackle, part of the daily grind. We wanted to give office workers back a sense of their true selves – to make bold choices and be rewarded for it. The ‘Espiritu Libre’ activity brings out that free-spirited sense of liberation that every bogged-down city worker has in his heart.”

    Credits:
    Director, Phil Hawkins
    Production, Little Fish Films
    Executive Creative Director, Graham Wall, The Marketing Store

  • Lionel Messi FIFA Player Of The Year Adidas Tribute Spot

    Lionel Messi FIFA Player Of The Year Adidas Tribute Spot

    Adidas launches an online ad campaign to celebrate brand ambassador Leo Messi winning the Fifa World Player of the Year for the fourth year running.

    The Barcelona star was given the honor at the Fifa gala in Zurich for breaking a record by scoring 91 goals in 2012.

    The campaign, created by iris Worldwide features examples in moving sketches of some of Messi’s greatest goals. The one-minute 20-second film then shows Messi celebrating his goals with his teammates and exposing his adidas shirt.

    Credits:
    Creative Ad Agency: iris, Worldwide
    Illustration by Hotspur & Argyle’s Richard Swarbrick
    Editor: Simon Hargood via Assembly Rooms
    Producer: Fiona Campbell
    Creative: Adam Fish
    Produced by Danny Fleet.

  • McDonald's "Fishy Fishy" TV Spot

    McDonald's "Fishy Fishy" TV Spot

    LIMEY Director Nick Jones had “Fishy Fishy” fun, shooting a new commercial for global fast food chain, McDonald’s. The: 30 spot combines creative humor and playfulness, showcasing McDonald’s new “Fish McBites.” Nick Jones’ directorial talents lend to good taste and a good time. A seamless collaboration with the McDonald’s brand, which campaigns on the slogan “I’m lovin it,” the new spot is sure to leave you feeling that way.

    “This was a great idea, and I think we pulled it off in a light-hearted and realistic way,” explains Jones. “We saw an awful lot of cast; there’s a lot of talent out there! And we ended up with some great people. The Agency was a dream; really funny, very cool and totally trusting to work with. Great ideas were going back and forth. The crew was superb, really on it, and a pleasure to work with also. I shot loads of options, tons of coverage, and we all couldn’t get the song out of our heads by the end of the day!”

    "I always enjoy working with Burrell, and it was a pleasure to do so again,” adds LIMEY Owner/EP Andrew Denyer. “The spot was right up Nick's alley, fun and youthful. Nick’s suggestion to shoot and stage the spot at night was one of those choices that really up’ the spot’s creative value. Nick’s eye for talent and natural performances show through."

    Credits:
    Client: McDonald’s
    Spot Title: “Fishy Fishy”: 30
    Agency: Burrell
    Chief Creative Officer: Lewis Williams
    CD/Writer: Terrence Burrell
    CD/Art Director: Paul Olsen
    Executive Agency Producer: John Seaton
    Production Company: LIMEY
    Director: Nick Jones
    Owner/EP: Andrew Denyer
    Editorial: Spin Artist
    Editor: Phil Lee
    Music House: Sonixphere

  • Nina Agdal In The Super Sexy Carl's Jr. Super Bowl Ad

    Nina Agdal In The Super Sexy Carl's Jr. Super Bowl Ad

    "Sun Tan" the Charbroiled Atlantic Cod Fish Sandwich at Carl's Jr. and Hardee's featuring super model Nina Agdal, we did ya one better if you were looking for the version that aired during the 2013 Super Bowl...enjoy the Directors Cut version of the commercial.

    Still looking for more of the sexy Nina Agdal? Behind the scenes footage below, listen as she talks about following in the footsteps of former Carl's Jr. and Hardee's spokesmodels Kate Upton and Kim Kardashian.

  • Snoop & DeStorm "Pocket Like It's Hot" Rap For Hot Pockets

    Snoop & DeStorm "Pocket Like It's Hot" Rap For Hot Pockets

    Hot Pockets and Snoop team up and create the ultimate music video rap with "Pocket Like It's Hot".

    The irresistibly hot music video to end all music videos — "Pocket Like It's Hot", featuring Snoop, DeStorm Power, Andy Milonakis, Herbie Hot Pockets®, and WWE® Superstar Brodus Clay, brought to you by HOT POCKETS® brand sandwiches. Lots more info and on the company Facebook app page.

    I know what you thinking, don't you wish you had the lyrics to the rap...done.

    Lyrics:
    Hungry kids in the crib ma
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    When the craving's got a hold of you
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    And yo munchies get a attitude
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    I've got the pockets in my arms
    Settin' off smoke alarms
    And I eat 'em smokin hot
    'Cause I got it going on
    -
    I'm a hot dude, with some hot dreams
    Getting fired up, letting off steam
    Everybody showing love — Herbie's in da tub
    Checkin' applications for the Hot Pockets fan club
    Pepperoni pizza, much better than some fish eggs
    The interior too hot let it cool off for a few secs
    I'm running for the taste, that can be my phys ed
    Chompin Hot Pockets, that's how you get ahizzead
    Winners get the meaty meats,
    Winners get da cheesy eats
    The tag-team meal that's too hot for TV
    Get off my pockets, you gotta backup
    Yup that's whatssup, now sign the prenups
    Me and Hot Pockets never gonna splitup
    You should think about it.....take a second.
    -
    I bring the heat, but y'all knew that
    Da Big Sauce Boss, yeah, I had to do that
    I keep it fired up, even when I'm inside
    You take what's mine, then ya gonna have to run 'n hide
    He light 'em up so much that everybody talks
    They all wanna turn in his Hot Pockets Box
    Two, one, yep, three these Pockets are H O double T
    Smokey temps hitting that three thirty three
    If you can't stand it this hot
    Then you can't chill with me
    So bring your friends, we going on a wild ride
    Herb Sauce tender meats heat yo insides
    So don't change the dizzle, turn it up a lizzle
    Got some cheesy drizzle dripping on my shizzle
    Waiting on the brizzle's, the pizzle, the dizzle Gs, when da cheese hits your tongue it'll scream "Fo Sizzle"
    -
    Hungry kids in the crib ma
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    When the craving's got a hold of you
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    And yo munchies get a attitude
    Pocket like it's hot
    Pocket like it's hot
    Pocket like it's hot
    I've got the pockets in my arms
    Settin' off smoke alarms
    And I eat 'em smokin hot
    'Cause I got it going on