The Flower Council of Holland, working with their creative agency Kingsday, has released ‘The Flower Effect’ a new online film to show the effect flowers have on people. The film is an initiative to promote fresh flowers from Holland in the UK, France, Germany and the Netherlands.
‘The Flower Effect’ is filmed by young Dutch talent Basha de Bruyn and evokes an archaic and romantic style of cinema. The film shows that walking around with a bunch of flowers provokes reactions from strangers, and effects people’s emotions. And ultimately how flowers can spread happiness. Only the two main characters, Sophie en Paul are acting, everyone else in the film are real people, their reactions are genuine.
“Switch on the news and you’ll agree it’s a pretty scary world that we live in today. With this film we wanted to return to a kinder, more naïve place with hints of French romantic cinema. ‘The Flower Effect’ is a fairy tale with a modern twist: all the reactions to the flowers in this film are real.” says Kingsday Creative Director Bram de Rooij,
The Netherlands is the world’s leading supplier of flowers; flowers from Holland make up over 50% of all sales of flowers in the UK, and 60% in Germany.
Credits Client: Flower Council of Holland Agency: Kingsday Media Agency: Universal Media Production Company: WeFilm Director: Basha de Bruijn Music: Helge Slikker
Built — Reinvented 2012 Camry — Release date Oct. 16, 2011
Pit Stop — Reinvented 2012 Toyota Camry — Release date Oct. 24, 2011
Press and Credits: Saatchi & Saatchi LA Creates Campaign for the Reinvented 2012 Toyota Camry
“It’s Ready. Are You?” Touts Vehicle Innovation and Performance
Saatchi & Saatchi LA today announced the launch of the reinvented 2012 Camry campaign, one of the largest integrated marketing campaigns the agency has developed for Toyota Motor Sales, U.S.A., Inc. “It‟s Ready. Are You?” demonstrates how the seventh-generation model addresses changes in consumers‟ vehicle needs, expectations and driving habits through the combination of new innovations and improvements to interior and exterior vehicle styling.
The campaign centers around six TV spots, beginning with the 30-second “Built,” which will make its national debut on October 16 during NBC's Sunday Night Football. The spot uses stunning animation and visual effects to highlight the Camry‟s new features and visually demonstrate the reinvention of Toyota‟s signature model. As the 2012 model builds around its driver, the spot touches on several of the key aspects midsize car buyers expect to get with their next car purchase.
“For nearly 30 years, Camry has been an icon of durability, quality and reliability. But with the new model, Toyota has made a serious upgrade in technology, safety, elegance, performance and flat out beauty,” said Chris Adams, executive creative director at Saatchi & Saatchi LA. “With the „Built‟ commercial, we had a lot of fun literally showing this reinvention in progress. It truly is a car built around the needs of today's drivers.”
Another 30-second TV spot, “Pit Stop,” pays homage to the Camry‟s racing heritage with Toyota NASCAR driver Kyle Busch. The ad shows how Toyota‟s excellence carries from the racetrack to the roadway by transforming the car in the speed of a pit stop to highlight the Camry's performance capabilities and intuitive mobile technology. “Pit Stop” will make its television debut on October 24.
Two additional TV commercials will roll out later this year. Further, broadcast momentum continues into next year with two spots in the Super Bowl and the Toyota Halftime Report.
The campaign also includes print ads, digital media, out-of-home boards and social media elements. Additionally, digital billboards featuring Camry imagery will run atop the Walgreens building in New York‟s Times Square to spark the public‟s interest and build intrigue for the 2012 model.
Beginning in November, consumers will have the opportunity to get behind the wheel of the 2012 Camry at over 125 events through March 2012. The Toyota Drive Center national ride and drive tour, along with activations at select Life Time Fitness locations across the country, will give the public a chance to experience the vehicle first hand.
To set the stage for the 2012 model launch, Toyota and Saatchi & Saatchi LA launched the Camry Effect website, which is designed to connect the nearly seven million Camry drivers in the United States through an intuitive, interactive, online experiencehttp://www.toyota.com/camryeffect. The Camry Effect provides past and present Camry owners a platform to share stories, moments, memories and milestones of first dates, road trips, soccer games, interviews and college days while witnessing the collective “effect”
New TV ad campaign for The SodaStream Effect entitled "Set The Bubbles Free".
SodaStream International, the leading manufacturer and distributor of home carbonation beverage systems, announced today the launch of its first global TV campaign. With the tagline 'If you love the bubbles, set them free,' SodaStream's provocative new television commercial will air today in the US across major broadcast and cable networks, and will later roll out into many of SodaStream's 45 global markets. Their goal is clear; to make a bold statement to confront "Big Soda" and take market share from the soft drink giants.
With SodaStream, you can save 2,000 bottles and cans a year. If you love the bubbles set them free. To learn more about the home soda maker that saves the world from bottles while making soda in over 60 delicious, better for you flavors.
"The SodaStream Effect is aimed at establishing a strong brand image and distinct lifestyle positioning," stated Ilan Nacasch, CMO of SodaStream. "We are on a mission to empower consumers to make the world a better place by eliminating bottles and cans, and to enjoy bubbles without the bottles."
Credits: The campaign was developed by Alex Bogusky and Rob Schuham of the COMMON ad agency. Directed by Daniel Benmayor.
The XBOX Kinect is a super cool gaming system. But clearly it has a chance become much more than that. And twofifteenmccann is showing us the possibilities with the Kinetic Effect. Credits: Agency: twofifteenmccann Chief Creative Officer: Scott Duchon Creative Director: Paul Caiozzo/James Robinson Art Director: Nik Daum Copywriter: Neil Bruce Director of Integrated Production: Tom Wright Senior Producers: Mai Huynh / Colleen Wellman Business Director: Peter Goldstein Management Supervisor: Melissa Hill Account Executive: Justin Charness
Production Company: Anonymous Content Editorial Company: Arcade Original Music: Q Department Mix: Lime Studios via: SFEgotist
"Hot Putt" and "High Street Hurdles", two new AXE EFFECT spots.
AXE brings their advertising back to where it was prior to the shift we saw with The Fear NO Susan Glenn spot that featured Kiefer Sutherland, with sexy athletic women doing Hurdles in the street and throwing a Shot Put ball through a window before pole vaulting in the Axe wearing guys room, or as Axe defines them: "Hot Putt" and "High Street Hurdles".
The Lynx Effect celebrates achieving 1 million Facebook fans (in the UK) with a creative web film and the Rube Goldberg Machine. The film also features several references and brief clips of popular Axe and Lynx ads including: angel wings (from the Excite campaign), Converse and undies ("Getting Dressed') and the little Chocolate Man.
The music is by Max and Simon and the film is the work of the TMW and it only took 58 takes.
FOXSports.com goes behind the scenes with Erin Andrews at the filming for 'The Gus Effect' commercial for CFB on FOX.
Credits: Advertising Agency: Fox Sports Marketing, Los Angeles, USA CMO: Eric Markgraf Group Creative Director: Robert Gottlieb Copywriters; Robert Gottlieb/Steve Lewis Audio: Jim Mitchell Production Company: Biscuit Films Director: Mike Maguire Executive Producer: Colleen O'Donnell Producer: Laure Stevens Editorial Company: Arcade Edit Producer: Amburr Farls Editor: Paul Martinez, Greg Scruton Post Production Company: MassMarket
Here is a favorite Halloween thriller from your friends at AXE. Even the walking dead come out smelling great with the AXE Effect in play. You gore and horror buffs, see if you can catch all the references.
Toronto advertising agency Cossette uses Instagram to simulate a classic film effect in innovative Silent Film Festival promotion. There are three trailers on Toronto Silent Film Festival’s Instagram accounts — @tsff_1, @tsff_2, and @tsff_3. You can get an idea of the experience in the case study video above, but you should really check them out on Instagram.
Developed by Cossette in Toronto, the Instagram account uses the slideshow view mode within the popular mobile app to simulate a classic film effect, giving filmgoers a handheld example of a classic silent film. In fact, the logic of the slideshow is the same basic premise that was used in the discovery of the film medium in its infancy.
"Everyone knows that showing clips of a film can drum up interest." says Cossette Co-Chief Creative Officer Matt Litzinger. "We wanted to create a sort of “trailer” of our own, and thought this new and unique use of Instagram could bring the films to life and draw attention to the festival. It feels appropriate to be using a technology like Instagram to promote the silent film technique, which in its day was every bit as ground-breaking and innovative as digital platforms are today." The Toronto Silent Film Festival runs from April 4th to 9th.
Credits: Project: Instagram Trailers Client: Toronto Silent Film Festival Advertising Agency: Cossette Co-Chief Creative Officers: Matthew Litzinger, David Daga Creative Director: Matthew Litzinger, David Daga Copywriter: Sebastian Lyman Art Director: Pepe Bratanov Account Team: Jason Melhuish via: Glossy
Creative Credits: Brand: Cheerios Agency: Cossette, Toronto, Canada Agency website: www.cossette.com Chief Creative Officer: Glen Hunt Creative Directors: Glen Hunt, Jennifer Wilson, Ed Lea Art Director: Lucyed Hernandez Writers: Dan Cummings, Jennifer Wilson Agency Producer: Sharon Kosokowsky Account Supervisor: Jamie Artkin Group Account Director: Wendy Morgado SVP, National Business Leader: Janis Lindenbergs
Additional credits: Production House: Descendants Director: John Cullen DOP: Kris Belchevski Producer: Todd Huskisson Editor: Gerrit Van Dyke Editorial House: Soda Post Audio House: Silent Joe Music director: Jody Colero
Lynx, better known as Axe is taking their Lynx Effect campaign from scantly glad women chasing men to preparing mankind for the 2012 end of the world. Apparently this is it, the final fragrance from Lynx, Axe or whatever they call it depending on what part of the world you live in.
Now someone correct me if I'm wrong, the Lynx 2012 commercial at about the: 23 second spot as our hero is building his arc is carving a potato...is that what I think it is? And you can forget what I said earlier about the sexy women, they show up at about the: 45 second mark, in pairs of course their getting on the arc!
From Australia and Kleenex via the ad agency JWT comes the cutest lil butt sniffing puppy and the cripple effect. You can't help but love the dogs disappointment with each butt sniff.
Rolls-Royce Motor Car’s lead creative and strategic agency Partners Andrews Aldridge has developed a global launch campaign for the Rolls-Royce Wraith. This new addition to the super luxury marque’s product line up will be revealed at the Geneva Motor Show on 5th March 2013.
Wraith is the most powerful Rolls-Royce to be built in the brand’s illustrious history. It boasts a dramatic fastback shape and technological firsts from Rolls-Royce.
Partners Andrews Aldridge have worked with the brand management and their various specialist agencies to create a stunning integrated campaign that celebrates the most dramatic and powerful Rolls-Royce ever produced. The car will be launched at Geneva with a film featuring the largest Timeslice sequence ever seen on a commercial project in Europe. Online the film is interactive and in effect becomes a micro site featuring film content and interviews. Follow up communications include direct mail, email, new brochures and staged web updates. The film was directed by Gary Holder at Tangerine Films.
The campaign began with glimpses of the car revealed within a binaural experience that was hosted on the Rolls-Royce website. The application was developed in conjunction with leading digital agency Somethin’ Else and BAFTA award winning sound director Nick Ryan, the team behind the NightJar app.
Steve Aldridge, Creative Partner & Chairman at Partners Andrews Aldridge, comments: "This is a truly innovative launch campaign for what is undoubtedly the best car in the world. This launch works seamlessly from offline to online from film to print engaging at every touch point.”
In a world where Photoshop and CGI catches our eyes' attention, this ad "Alligator" for National Geographic Wild Channel was created in order to demonstrate that nature doesn't need any special effect to be breath taking. The captured moments were chosen because they were quite unexpected, original but yet beautiful.
Credits: Creative Ad Agency: DDB, Paris, France Executive Creative Director: Alexandre Hervé Copywriter: Fabien Teichner Artistic Director: Alexandre Lagoet Planners: Sébastien Genty, Romain Roux Head of post-production: Sylvie Dumas Realisation: Lawrence Wahba, Haroldo Palo Jr., Bob Poole, Jerry Butterfield Sound: THE
Adidas and creative Adam Fish of Iris capture the genius of FC Barcelona star Lionel Messi by dressing him in a bespoke LED suit and capturing his skills at 1,000 frames per second.
The New Speed of Light captures the footballing genius of Leo Messi like you've never seen before. Exploring the moves that make him the best in the world in intricate detail through the use of light.
The film captures and analyzes Leo's movement, to reveal the secret of his movement on the pitch as well as highlight the light in motion design of the new adizero F50 Messi boot he'll wear for the first part of the season. To do this, Leo wore a custom-made LED suit and hood, with hundreds of individual LED's sewn by hand in to adidas TechFit gear. As well as 'hacked' adizero F50 Messi boots rigged with the three stripes in LED and a bespoke, moulded LED football. He was then filmed at 1000 frames per second using a Phantom camera and the resulting footage treated using a specially developed visual effects technique — creating a beautiful echo effect and a concert visual aesthetic set to a fitting electro/dance track by Congorock.
Credits: Developed by Iris and ML Studio Director: Marcus Lyall Creative: Adam Fish Shot on location in Barcelona, Spain.
The most recognised Japanese designer of present Tokujin Yoshioka has developed unique installation for the house of fashion Hermes in Tokyo.
Small video the screen and a silk scarf in a show-window create effect of optical illusion, that the girl blows on a scarf.
Futuristic designer Tokujin Yoshioka
Studio Tokujin Yoshioka created in 2000, makes out interiors and exhibition spaces for Issey Miyake, Hermes, Muji and Peugeot, and also is actively involved in sphere of industrial design. Designer Tokujin Yoshioka is known all over the world for the experiments with furniture from glass, a paper and other materials.
So how in the world do you effectively advertise a toilet bowl cleaner? Well you lock yourself in a room and intake a large quantity of herbal enhancements, after several hours, days, weeks depending on whether you inhaled or not you come up with this absolutely hilarious idea like the ad agency TBWA, Milan did for Bref, an Italian toilet bowl cleaner, sorry make that power balls for your toilet. These guys created the newest Boy Band the "Balls Dream Band" and what is sure to be a smash hit first single release from their debut CD "Please Baby Flush It". Oh, it gets better than just the shorter edit of the Balls Dream Band new hit featuring performers: Marcelus, Alejandro, Marcus and Dimitri in the video above, visit the YouTube page takeover to truly experience the full effect of Please Baby Flush It, http://www.youtube.com/brefballsband. Credits: Client: Henkel Bref Power Activ Advertising Agency: TBWA, Milan, Italy Executive creative director: Nicola Lampugnani, Francesco Guerrera Creative director: Gina Ridenti, Hugo Gallardo Art Director: Francesco Pedrazzini Copywriter: Mara Rizzetto Digital Creative Director: Michele La Fiandra Digital Creative: Luca Sala Web Designer: Chiara Villotta Client Service Director: Cinzia Franchi Account Manager: Cabiria Granchelli Project Manager Digital: Sara Novellino Producer: Federico Fornasari Production Company:: Bedeschi Director: Edoardo Lugari Audio Production Company:: Quiet Please Music: Ferdinando Arnò Lyrics: TBWA\Italia
