ShowBusinessMan [Search results for development

  • A Day In The Life Of Phil The Legend for Dynafil

    A Day In The Life Of Phil The Legend for Dynafil

    How does an agency launch a medication to help with men's inability to copulate without being able to talk about the product? They do it by creating 'Phil the Legend,' a campaign incorporating; video stings, digital, a face print out, calendar, t-shirts etc

    Should you require further information please let me know and I will be happy to assist. Low res screen shots of blog and video stings attached, video files available on request as well as higher res versions.

    Phil is an average guy who has a really potent sexual allure, he thinks women can't resist him, it's hard for him because he is married but more so since he discovered how to get his confidence back.

    Credits:
    Client – PharmaDynamics
    Product – Dynafil
    Creative Agency – Saatchi & Saatchi, Cape Town
    Executive Creative Director – Gavin Whitfield
    Associate Creative Directors – Mimi Cooper & Yvonne Hall
    Copywriter – Mimi Cooper
    Art Directors–Yvonne Hall & Karen Vermeulen
    Director – Leigh Ogilvie
    Producers – Candice Brouwer, Alli Coetzee, Karen Kloppers, Shannon Gloyne
    Production company — Velocity
    Design – Studio Muti
    Digital Development – AtPLay
    Post-production — Deliverance
    Editors — Lucien Barnard & Ricky Boyd
    Sound – We Love Jam
    Phil the Legend — Adam Neil
    Account Manager — Taryn Pascal

    Digital Agency – AtPlay at Saatchi & Saatchi, Cape Town
    Creative Group Head – Alan Cronje
    Senior Designer – Peter Janse van Rensburg
    Designer – Myka Hecht-Wendt
    Front-end Development – Jason Walter
    Studio Manager – Robyn Silverstone
    Account Director – Mkhuseli Mancotgua

  • CyberPunk 2077 Trailer

    CyberPunk 2077 Trailer

    Platige Image’s game division, led by Director Tomek Bagiński, follows the success of their epic The Witcher 2 cinematic with a stunning game teaser for CD Projekt RED’s Cyberpunk 2077, a follow up to Mike Pondsmith’s successful Cyberpunk 2020 games of the 1990s. A showcase of Platige Image’s design and execution capabilities, the snapshot of a violent far-future dystopia is building enormous momentum for the game’s September release, earning a Silver CLIO and nearly six million hits on YouTube.

    That the cinematic scooped up a Silver CLIO is just the latest positive development for Warsaw based Platige Image, which recently opened a new branch in New York. “This CLIO is a testament to the skill set that defines Platige Image’s team, especially with such fierce competition from the best studios out there,” noted Platige Image NY Managing Director Julian Cdae. “We are revved up to serve the US market with similar projects built with our ingenuity, technical innovation and competitive rates covering all aspects of postproduction.”

    The cinematic, which Platige not only created but helped to write, is a compelling masterpiece of the slow reveal, set in a still-framed world that at first shows only what appears to be a woman’s face, then a bullet smashing to bits upon impact with her cheeks as police fire at her, followed by progressive frames that reveal her to be a killer cyborg surrounded by piles of dead bodies. News cameras hover over the violent scene, evoking the 24-hour channels of today in order to create a visceral connection between the viewer and the futuristic footage.

    In a departure from the formulaic videogame heroines so commonly cobbled together from banal component parts, Platige Image built their character from an actress captured on IR’s 72×18 megapixel camera system, a state-of-the-art setup that captures 1.27 gigapixels of 3D color data from 360 degrees in a single shot. So vivid were the images that only the actress’ scanned hair follicles had to be recreated from scratch.

    “Ever since we set out to create it, we knew the promo would work only if the female protagonist engendered a serious emotional response in the viewers and pushed the boundaries of the typical female videogame form,” notes Bagiński. “The ability to work with a real actress and Platige Image’s access to IR’s outstanding camera thoroughly transformed the film, as the scanning enabled us to capture this fleeting element of authenticity, to use the beauty of a real person.”

    Platige Image faced considerable challenges in creating the cinematic, setting to work on the project while CD Projekt RED was still in the game’s core development stages. As Platige Image sketched out dozens of ideas for the teaser, the game developer honed the concept, style, look and feel of the game itself. Each influenced the other in a highly productive creative seesaw. “Developing the game and promo simultaneously made the film a logistical and organizational challenge, but it also imbued it with much more spontaneity and creativity,” notes Bagiński.

    Credits:
    Director / Story: Tomek Bagiński
    CG Supervisor / Animation Director: Maciej Jackiewicz
    Executive Producers: MarcinKobylecki, Jarosław Sawko, Piotr Sikora
    Producer: Marta Staniszewska
    Concept Artists: Damian Bajowski, Jakub Jabłoński, Maciej Kuciara, Maciej Rębisz
    Additional Concept Artists: Jakub Bogaczyński, Adam Trędowski, Rafał WojtunikCD PROJEKT RED
    Concept Artist: Robert Adler

  • Surrender Your Say On Twitter For One Day In Support Of Tourette Syndrome Foundation of Canada

    Surrender Your Say On Twitter For One Day In Support Of Tourette Syndrome Foundation of Canada

    The Tourette Syndrome Foundation of Canada (TSFC) presents Surrender Your Say. Starting June 19th 2013, experience Tourette Syndrome on Twitter.

    Help make Tourette Syndrome understood by everyone. For 24 hours, show your support by giving up control of your Tweets, and experiencing what it’s like to have Tourette Syndrome. Surrender Your Say and take part www.surrenderyoursay.com

    Credits:
    Client: TSFC (Tourrette Syndrome Foundation of Canada)
    Creative Ad Agency: Saatchi & Saatchi, Toronto
    Development from The Development Factory

  • Mini Fan The Flame

    Mini Fan The Flame

    Mini Fans The Flame with new Facebook ad campaign, check out the Facebook page here.
    "A MINI Countryman was placed on a slope of 15% hanging only on a thick rope.
    Under the rope a bunsen burner was placed. Once you have liked the Facebook page
    you can watch the live construction, which was build on the parking lot of the
    Brussels Motorshow and remote ignite the flame from the campaign website."

    Credits:
    Agency: TBWA
    Creative Director Online: Gert Pauwels
    Creative Director: Hendrik Everaerts
    Art Director: Lander Janssens
    Copywriters: Paul Van Oevelen, Bout Holtof
    Account team: Bénédicte Ernst, Hadoum Ghassab
    Online Project Manager: Tine Anthoon
    Digital project Coordination: Jan Bikkembergs, Stijn Dupas
    Online Strategic Planner: Rindert Dalstra
    Flash Development: Ken Kool, Diederik Vanderemoortele
    HTML & PHP Development: Geert Broeders
    Motion Graphics: Annelies Eskens

    Thanks Rindert

  • Shaquille O’Neill and Nick Cannon — Cartoon Network Hall of Game Awards

    Shaquille O’Neill and Nick Cannon — Cartoon Network Hall of Game Awards

    Forget the Golden Globes and the Oscar’s – this year’s awards season is all about who’s got Game. Nola Pictures’ Bruce Hurwit recently teamed up with longtime partner, Cartoon Network, to create “Training,” a clever spot starring Shaquille O’Neill and Nick Cannon for the Cartoon Network Hall of Game Awards. The fast-paced and off-the-cuff ad jumps from a delightfully left-field introduction to a slapstick training montage, allowing the two co-hosts show off their comedic chops with a madcap workout.

    “I’m very lucky to have been involved with Cartoon Network since their beginning,” noted director Bruce Hurwit. Indeed, “Training” is just one of the spots produced by Nola for the Hall of Game Awards, following an earlier piece that introduced Nick Cannon as a surprise co-host. The Hall of Game Awards is a first-of-its-kind, sports award and entertainment event for kids where celebrities are honored with the coveted GAME trophy and this year’s campaign gleefully adopts that same self-referential and boffo tone.

    Taking a direction more rooted in classic buddy comedy humor than the surreal and absurdist work of the 2012 campaign – which also featured Shaq – Hurwit worked closely with the actors to give “Training” an informal and easy feel. “We stuck pretty close to the script for the most part, but Shaq always brings new ideas to the table. He’s very aware of what goes into directing, which also makes him thoughtful of how things will cut together. There really isn’t much more you can ask for,” recalled Hurwit.

    “The chemistry between Nick and Shaq is amazing,” continued Hurwit, “they’re longtime friends, so it added so much to the piece. They’re both so fun to work with that it barely feels like working, making for an enjoyable shoot.”

    Credits:
    Client: Cartoon Network
    Spot Titles: “Hall of Game Awards”
    Air Date: February 11, 2013 at 7:00 p.m. (ET, PT) on Cartoon Network
    Agency: Cartoon Network/The Creative Group
    SVP, The Creative Group: Michael Ouweleen
    VP, Design, The Creative Group: Jacob Escobedo
    Creative Directive: Craig “Sven” Gordon
    Writer Producer: Matt Peccini
    Director of Broadcast Production, The Creative Group: Heather Reilly
    Broadcast Designer, The Creative Group: Brian J. Smith
    Director, Marketing: Rachel Parent
    Brand Manager, Marketing: Lindsey Shuman
    Sr. Publicist PR (NY): Shana Ungerson
    VP, Talent Development (Burbank): Sharon Lieblein
    Sr. Director, Brand Development (Burbank): Lee Blevins
    VP Show Production, Cartoon Network (Burbank): Mark Costa
    Hall of Game Executive Producer: Michael Dempsey (Dempsey Productions)
    Hall of Game Executive Producer: Steve Mayer (IMG)
    Production Co.: Nola Pictures
    Director: Bruce Hurwit
    EP: Charlie Curran
    Head of Production: Cheryl Ward
    Producer: Coni Lancaster
    Editorial: Cartoon Network
    Shoot Location: Orlando, Florida

  • Mini Fan The Flame Web Film Spot

    Mini Fan The Flame Web Film Spot

    This is an update to my previous post about the Mini Fan The Flame Facebook campaign we posted earlier. They created a nice video to promote the campaign as well.

    Credits:
    Agency: TBWA\Agency.com, Belgium
    Creative Director Online: Gert Pauwels
    Creative Director: Hendrik Everaerts
    Art Director: Lander Janssens
    Copywriters: Paul Van Oevelen, Bout Holtof
    Account team: Bénédicte Ernst, Hadoum Ghassab
    Online Project Manager: Tine Anthoon
    Digital Project Coordination: Jan Bikkembergs, Stijn Dupas
    Online Strategic Planner: Rindert Dalstra
    Flash Development: Ken Kool, Diederik Vanderemoortele
    HTML & PHP Development: Geert Broeders
    Motion Graphics: Annelies Eskens

  • Bad Boy Vodka Dennis Rodman Style

    Bad Boy Vodka Dennis Rodman Style

    Premier Brands, Inc., a company in the business of creating, acquiring and marketing consumer packaged goods and new product development, today announced that the Company has developed Bad Boy Vodka, a Dennis Rodman branded vodka, for AB Partners LLC under the Company’s beverage development and incubation services.

    The Company developed the product from inception, utilizing basketball Hall of Famer Dennis Rodman’s “bad boy” reputation, adding a smooth and edgy twist to a classic spirit. Bad Boy Vodka will be exclusively sold and distributed through Premier Brands’ distribution channels, starting in California on July 27th.

    “I’m excited to launch Bad Boy Vodka and work with Dennis and Jorge to create a high quality, fun lifestyle brand,” commented Andreas taste; a perfect representation of whom and what I am all about,” stated Dennis Rodman.

    “The taste is incredible, the bottle is a work of art, and the brand is already recognizable. We have already had interest from brokers and accounts,” commented Jorge Olson, President and CEO of Premier Brands.

  • Nike+ Presents NikeFuel Missions

    Nike+ Presents NikeFuel Missions

    Introducing Nike Fuel Missions, the first game powered by your everyday movement via this movie style trailer/ad.

    In a world conquered by cold, you'll have to earn your way out with the help of Calvin Johnson, Alex Morgan, Allyson Felix and Neymar Jr.

    Press:
    Today NIKE, Inc. announced its first Nike+ Accelerator program, which will host 10 companies for a three-month immersive, mentor-driven startup accelerator powered by TechStars. The program aims to leverage the success of the Nike+ platform to support digital innovation by connecting with companies that share Nike’s commitment to help people live more active lives. The Nike+ Accelerator will accept applications from companies aiming to use Nike+ technology to create products and services that will inspire athletes across a broad range of activity and health goals including training, coaching, gaming, data visualization and quantified self.

    The Nike+ Accelerator begins in March 2013 and will run through June, culminating in technology investor demonstration days including a day at Nike World Headquarters in Beaverton, Oregon, and a day in California's Silicon Valley.

    The Nike+ Accelerator will be based in Portland, Oregon, near Nike World Headquarters. Once the companies have been selected, Nike will provide development tools, office facilities, technical platforms and support to create solutions leveraging the Nike+ Application Program Interface (API) and Nike+ mobile Software Development Kit.

    Nike will also support the companies by providing access to a select list of Nike executives and external mentors. Mentors include Stefan Olander, Nike’s Vice President of Digital Sport; David Cohen, founder and CEO of TechStars; Naveen Selvadurai, co-founder of Foursquare; and quantified-self guru Tim Ferriss. The mentors will engage directly with participating companies during the Nike+ Accelerator. TechStars will facilitate the program, having successfully completed over 15 accelerator programs using their mentor-driven, deep immersion, three-month model. TechStars’ mentoring model has attracted more than $275 million worth of venture capital for the companies that have participated in past programs over the last six years of operation.

    Visit nikeaccelerator.com for details and applications. The application deadline is February 3, 2013. Selected companies will be contacted by the end of February, and the program will begin in mid-March.
    press via:

  • G-SHOCK by Maison Martin Margiela

    G-SHOCK by Maison Martin Margiela

    Born in 1983, G-SHOCK has spent the last 30 years pursuing innovative and enduring watchmaking. To celebrate its 30th anniversary, a special G-SHOCK by Maison Martin Margiela model has been created. Only 3,000 exclusive models will be available from a limited 300 points of sale worldwide, each tagged with an exclusive serial number. A fashion leader since its founding in 1988, through deconstruction, reinterpretation and transformation, Maison Martin Margiela has engineered a unique identity and is recognised in the fashion industry as iconoclastic and avant-garde, redefining fashion standards along the way.

    On this occasion, Maison Martin Margiela turned to WANDA DIGITAL and its directors Camille Hirigoyen and Julien Choquart (J.A.C.K) to create a visual universe around the watch: Photos, video and interactive experience.

    The interactive video allows the user to take control of the film with extreme precision by simply clicking & dragging. The experience enables Maison Martin Margiela and Casio fans to play with textures & speed and reveal the logos, on a personal and randomly built platform.

    This marks WANDA DIGITAL’s first high end Fashion project and is directed by the duo J.A.C.K well-known for their sharp art direction (Nike, Vogue...). In sticking with the Maison Martin Margiela spirit, they were willing to deviate from the classical notions of fashion and transform the experience into a true visual experiment. The interactive experience is set to be online Thursday 29th March on Maison Martin Margiela’s
    Facebook and Tumblr pages.

    Credits:
    Client: Maison Martin Margiela
    Directors: J.A.C.K
    Production: Wanda Digital
    Digital creation: Jean-Frédéric Passot
    Development: Yoann Guény
    Producer: Helene Segol
    Producer: Romain Altain Aldea

  • Kevin Spacey for American Airlines "The Individual " Ad Campaign

    Kevin Spacey for American Airlines "The Individual " Ad Campaign

    Kevin Spacey is brilliant in the new ad campaign for American Airlines created by the ad agency McCann, London, enjoy a sneak peek of the spot set to air in a couple of days.

    Official Press Release:
    Kevin Spacey, the Academy Award-winning actor, takes on three new roles as part of a campaign to promote American Airline’s unique brand philosophy of understanding the individual flyer.

    The 60-second ad ‘The Individual’ breaks on UK television on 12th November.
    Kevin Spacey appears as a slick designer type, a creative screen writer and a Malibu family guy and finally as himself in the series of ads.
    Director Chris Palmer of Gorgeous who’s previous work included the Skoda ‘Baking Of....’ and the Budweiser ‘Lyrics’ ad, worked closely with Kevin Spacey in developing and bringing to life the three characters who reflect the broad American Airlines premium flyer demographic.
    American Airlines is tapping into the rich values associated with ‘Modern America’; egalitarianism, primacy of the individual and the impeccable but informal approach to customer service.
    All the characters are united at the end of the film in their appreciation of American Airlines understanding ‘what makes me, me, whoever I happen to be.
    Two additional 20 second ads bring the proposition to life. ‘Multiple Meals’ shows the three characters having distinctive dining habits, all of which are accommodated by American Airline’s ‘Dine Upon Request’ service. In ‘Multiple Boarding’, the characters are shown checking in their various ways, from a traditional boarding pass to a smartphone option.
    The campaign is backed by out-of-home advertising and digital activity which has also been created by McCann, and ties in with American Airline’s evolved ‘discerning flyers’ strategy, developed to widen American’s appeal, to be more inclusive of a wider audience for First and Business.
    The first screening of the Advertisement on TV will break on UK television on 12th November at 6.05 pm on ITV1 during the International Football match between England and Spain.

    Maria Sebastian, Vice President, Sales and Marketing EMEA at American Airlines comments:
    We believe that this new campaign is an exciting development for American Airlines as we have Kevin Spacey creating a number of unique characters purely for our campaign. It’s interesting and engaging – but crucially, it also conveys our service ethos, treating discerning customers as individuals.”

    Geoff Smith and Simon Butler, Co-Creative Directors at McCann London, said of working with Spacey: “The casting of Kevin Spacey for the trio of roles was crucial to the emotional appeal of this ad, and his performance really lifts it to a higher level. He manages to combine an everyman quality with an indefinable touch of class, which sits seamlessly with the ‘discerning flyers’ message that the ad conveys.”

    Chris Palmer says: “Kevin Spacey really nailed the characters, as you'd expect. I can't imagine any other living actor who could have transformed into such diverse and believable characters. It was weird shooting with him as a totally different character each day. The crew didn't recognise him when he came on set, even on the third day. You completely forgot it was Kevin Spacey in there. In fact, it was a bit of shock to see him as himself on day four.”

    Credits:
    Project: The Individual
    Client: Stephen Davis Head of Marketing EMEA American Airlines
    Agency: McCann London
    Brief: American Airlines is the airline that treats you like an individual
    Copywriter: Geoff Smith
    Art Director: Simon Butler
    Creative Directors: Geoff Smith & Simon Butler
    Worldwide Chief Creative Officer/TM: Bill Oakley
    Director: Chris Palmer
    Production Company: Gorgeous
    Producer: Michaela Johnson
    Agency Producer: Paula Mackersey

  • When DIRECTV Drops Your Channels Commercial

    When DIRECTV Drops Your Channels Commercial

    Tonight DIRECTV is taking away 26 of your channels. Viacom is petitioning viewers to take a stand against DirecTV, which will stop carrying the programmer's 26 channels at midnight if a deal isn't reached, with a video parodying the satellite giant's advertising spots.

    Viacom's ad lays out the bad things that will happen if DirecTV drops its networks — which include MTV, VH1, Comedy Central, Nickelodeon and BET — including an unpleasant development for Eric Cartman, the "South Park" character.

    DirecTV has said that Viacom is seeking a 30% price increase in affiliate fees. Viacom is arguing that its 7-year-old contract with DirecTV is based on wildly outdated terms. via: Adage

    Aren't you glad you didn't get rid of cable?

  • Nascar On Fox — View The Show Ad Is A Thundering Thrill

    Nascar On Fox — View The Show Ad Is A Thundering Thrill

    Engine Room Creates New NASCAR On Air Graphics/Branding Package For Fox Sports; Photo-Real CG Show Open Establishes An Exciting New Look for NASCAR ON FOX

    Hollywood, CA — Engine Room’s latest NASCAR project for Fox Sports revved into high gear during the Daytona 500 broadcast. The expansive, high-energy package will air throughout the NASCAR ON FOX fourteen-week season and involved the creative development, design and production of the Show Open (Daytime and Night versions) as well as two new NASCAR ON FOX branding icons to be rolled out in the coming weeks.

    For the last two seasons, Fox Sports has tapped Engine Room for custom animation pieces involving intensive and rapidly produced, animated comic-style CG recaps of each weekly NASCAR race. This year’s the collaboration went into overdrive, with Engine Room delivering an entire broadcast sports package that showcases the thrills, spills and upsets intrinsic to NASCAR, all with a beautiful new hyper-real look. As part of the Open’s signature design, are animated race cars that reflect the evolution of new 2013 custom body styles from the big three automakers in a wild race to the finish line. Engine Room was also tasked with designing two new branding icons for FOX SPORTS to be used throughout the racing season. The new chrome, energy infused Fox X-Car and its high-tech robot driver Speedus, a powerful 3D animated cousin to FOX Football robot Cleatus, is a lightning-fast racing mascot on wheels.

    VFX Supervisor Dave Piedra, Creative Director Dan Schmit and EP Michael Caplan led the Engine Room design and animation team throughout the intensive process that spanned nine months, from the design phase to the execution of each deliverable in the campaign, which included two complete packages, the first for day races and a second to air during the season’s night competitions.

    “Our work with Fox Sports is always incredibly rewarding thanks to the vision and passion of EVP/Creative Director Gary Hartley and his team,” says Engine Room’s Dan Schmit. “We are proud of how our ongoing collaboration with Fox Sports has evolved for more than a decade from a relationship based on our live action skills, to now providing large scale creative branding projects where we have been invited to do it all, from developing original concept, through feature-level visual effects CG execution. Gary saw our potential early on and we look forward to many more years of exciting collaboration and visionary work in support of Fox Sports.”

    About Engine Room:
    Engine Room is a global creative arts studio specializing in visual effects, live action and design for television, commercials, feature film and new media.

  • Roxy Goes Social with Global User-Generated “Dare Yourself” Campaign

     Roxy Goes Social with Global User-Generated “Dare Yourself” Campaign

    Roxy, the world’s leading women’s lifestyle company, partnered with Digital Brand Architects and ClickFire Media to ask girls around the world: are you living life to the fullest? To extend this question to Roxy’s worldwide fan base, the boutique agency and digital design studio combined their expertise to create “Dare Yourself,” a social media campaign that challenged women to push their limits and empower themselves.

    The “Dare Yourself” initiative challenged customers and fans of the Roxy brand to measure their exciting lifestyles against other women across a range of social media platforms, including Facebook, Instagram, Twitter, Pinterest, and YouTube. Contestants participated by submitting a 150-word response along with three photos or a one-minute video demonstrating how they “Dare Themselves” every day. By entering, five women between the ages of 18-28 got a chance to win a trip of a lifetime. Additionally, contestants continue to interact with the brand via the #ROXYDARES Photo Challenge, an Instagram based gallery that invites women to submit photos of themselves completing weekly challenges.

    To all the ROXY girls who Dare Themselves. This is for YOU!

    The global campaign, which went live simultaneously in over 40 countries and 11 different languages, received 2,500 entries and collected some 245,887 “Likes” on Facebook, bringing the total to more than 2,879,000 to date. On Twitter, the #DAREYOURSELF hashtag earned an impressive 1.6M impressions while over 6,357 users shared their submissions via the #ROXYDARES Photo Challenge on Instagram, generating over 686,000 impressions.

    As part of a growing trend of user-generated campaigns, “Dare Yourself” succeeded largely through the collaboration between DBA, ClickFire Media and the Roxy brand, which generated an online strategy that engaged fans with a positive message. Digital Brand Architects collaborated closely with Roxy on the aggressive influencer outreach effort, brokering partnerships with targeted media and bloggers – including Wavelength Surf Magazine, The Contrast Magazine, among many others – to secure exposure and engagement for the campaign among targeted audiences. This strategic prowess is matched only by the campaign’s technical underpinnings. ClickFire Media’s team of technologists and developers constructed a multi-lingual Facebook experience that coordinates user uploads, submissions, and voting through a custom-made content-management system. The Facebook experience also featured a dynamic photo gallery that pulls from the ever-growing collection of #ROXYDARES-tagged photos on Instagram, and an interactive map that used Google API to track submissions from Roxy girls across the world.

    The new campaign is a logical follow-up to Roxy’s wildly successful 2012 ‘Let the Sea Set You Free’ campaign. “‘Let The Sea Set You Free’ campaign proved Roxy’s fans are not only fun-loving, adventurous, and epitomizing everything the brand stands for, but were also eager to engage and share their own content with the Roxy community,” explained Digital Brand Architect’s Annabelle Smith.

    Credits:
    Client: Roxy
    Campaign: “Dare Yourself”

    Social Media Agency: Digital Brand Architects
    Digital Design/Development: ClickFire Media

    via: Trust Collective

  • Pepsi Puts Beyoncé Face On A Can

    Pepsi Puts Beyoncé Face On A Can

    Get ready for whole lot of Beyonce during the 2013 Superbowl, Pepsi announced the Big Games half time performer will also be appearing on Pepsi cans and I'm assuming we wont be surprised to see here in one of Pepsi's Super Bowl ads this year. Read the full scoop at Brand Channel HERE.

    The Fact Brief:

    Pepsi is announcing a true creative and wide-ranging global collaboration with worldwide music icon, Beyoncé. Together they will collaborate in developing new content and innovative ways to engage fans, consumers and retailers to benefit both brands.

    • Beyoncé is our partner and Brand Ambassador for Pepsi. Pepsi has had a relationship with Beyoncé for more than a decade – she first served as a Pepsi spokesperson in 2002.
    • Since then, she has become a global pop culture phenomenon – arguably one of the biggest pop stars in the world — winning 16 GRAMMY® awards and selling more than 100 million albums worldwide.
    • The multi-faceted collaboration with Beyoncé includes:
    • Establishing the Creative Development Fund, a resource devoted to the co-creation of innovative and relevant consumer content.
    • Collaboration on design – in addition to having her image on a can or bottle, she is working with us on the design of all materials related to the partnership.
    • Beyoncé starring in a new “Live for Now” global TV commercial, currently planned for release in early 2013
    • Beyoncé will be appearing in print and out of home advertisements for Pepsi. She will also be visible in-store and on-premise through materials such as shelf promotions, in-store displays and in-store advertising.
    • The Beyoncé partnership is the lead example of how Pepsi is pioneering a new way for brands to engage with musical artists, moving from sponsor to partner. This creates a creative and commercial collaboration that serves both artist and brand.
    • Beyond the partnership with Beyoncé, we are using our global scale and scope to create a platform to support multiple country-specific Pepsi musical artists.
    • With our music program, we can excite our existing fans and attract new consumers to Pepsi, connecting their love of music with the refreshing experience of drinking Pepsi, driving sales of Pepsi globally.
    • Our retail partners love music partnerships and are ready to embrace this relationship because Pepsi has a proven record of promotions that drive store traffic and sales.
    via:

  • PUMA Introduces Mobium and Adaptive Running Technology with Cats

    PUMA Introduces Mobium and Adaptive Running Technology with Cats

    Puma introduces us to it's newest technology in running shoes with the commercial above for PUMA Mobium shoe, the running shoe that was inspired by cats, yes cats, see video below.

    A cat's paws contract to provide propulsion and expand to provide cushioning. PUMA Mobium Elite's Expansion Pods, inspired by a cat's paw, adapt to your foot with every step. Welcome to Adaptive Running.

    Press:
    PUMA Launches The Nature of Performance in 2013.
    PUMA Celebrates A Year Of Innovation With Groundbreaking Performance Product Introductions & New Campaign Launch 2013 signals a pioneering year for PUMA, as the global sportlifestyle brand re-energizes its performance positioning through the introduction of a new cross-category performance platform — The Nature of Performance. The Nature of Performance underpins a new creative and marketing campaign, in addition to serving as the inspiration for a collection of innovative new products in the Football, Running, Training and Fitness categories.

    PUMA's Nature of Performance platform is a red thread that unifies all of PUMA's performance categories with a consistent voice, look and feel. Grounded in nature and the athlete's innate desire to perform at their best level, The Nature of Performance takes us on a journey that is at once personal and universal. Through it, we come to understand certain campaign insights:

    • The Nature of PUMA Football: Whether it's in your nature to be power hungry, a glutton for speed or a control freak, PUMA builds inspired products to amplify you and your team's instincts.
    • The Nature of PUMA Running: It's in our nature to disrupt the monotony of running. It's making a routine run feel fresh again, and it's in our nature to get you out the door.

    Similar insights have been developed for PUMA Golf, PUMA Training, PUMA Fitness and PUMA Ecosphere and will feature in the creative executions for each.
    Created in collaboration with advertising partner Droga5, the Nature of Performance campaign for ATL and BTL features the product as hero in each treatment, with a minimalist deconstructed "set" using a simple gray background, exposed staging and technical features, and athletes in motion showcasing the 'epic moment' of athletics. Stylistically new for PUMA, the Nature of Performance creative is designed to evoke a visceral reaction and tap into our nature as performance athletes.

    PUMA also partnered with video production house Juliet Zulu to develop a series of technical films and TVCs for The Nature of Performance that will roll out online, by category, beginning in February 2013.

    "With The Nature of Performance, we've found our own unique voice within the performance space," said Filip Trulsson, Director of International Marketing at PUMA SE. "The platform works across all of our sport categories and offers a compelling and effective way to convey pinnacle performance PUMA products and the user experiences at its most natural state."

    The Nature of Performance platform launch coincides with a series of innovative new product introductions in Spring/Summer 2013, including ground-breaking footwear and apparel styles for Running and Training.

    PUMA Mobium Elite is a first generation PUMA Adaptive Running™ shoe that's built on a system of interdependent technologies that are proprietary to PUMA. The patent-pending technologies of the Mobium Bands, the Windlass Chassis and the Expansion Pods work together allowing the shoe to expand and contract as the foot naturally does through the gait cycle. PUMA has identified this new category of running — Adaptive Running — after two years of intense biomechanical research, development and testing. PUMA Mobium Elite encourages a more natural movement and efficient stride.

    In addition to innovative new product introductions, PUMA is also introducing for 2013 a unique naming and labeling concept designed to make it easy for consumers to identify which products best fit their performance needs. The PUMA CELL system consists of 14 CELL names, each of which corresponds to a specific key performance benefit — dryCELL for moisture management, visiCELL for increased visibility and powerCELL for compression, to name a few. PUMA CELL is a proprietary system the brand has developed to ensure product benefits are clearly communicated and identifiable to the consumer.

    I love everything about this campaign, especially Puma Designer Raymond Horacek (video below) who quotes the great architect Antoni Gaudi, "...man does not create, he discovers" in his design process. Raymond and the PUMA Innovation Team studied the way big cats move and how the human foot changes in length, height and proportion during the running step that gave birth to Adaptive Running.

    Credits:
    Creative Advertising Agency: Droga5
    Video Production House: Juliet Zulu

  • Pampers — Love Sleep Play Advert

    Pampers — Love Sleep Play Advert

    The latest ad from Pampers entitled "Love Sleep Play". There are a million ways to love, a million ways to sleep, and a million ways to play. The differences don't matter. What matters is that every baby has the freedom to love, sleep & play their way.

    Credits:
    Creative Advertising Agency: Saatchi & Saatchi

    Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign.
    Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive 'Love, Sleep & Play' video, which brings to life Pampers’ philosophy for bringing up babies.
    The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.

  • The Springtime of the Renaissance. Sculpture and the Arts in Florence 1400-60 at the Palazzo Strozzi

    The Springtime of the Renaissance. Sculpture and the Arts in Florence 1400-60 at the Palazzo Strozzi

    Palazzo Strozzi is presenting The Springtime of the Renaissance. Sculpture and the Arts in Florence, 1400-1460, an exhibition which sets out to illustrate the origin of what is still known today as the “miracle” of the Renaissance in Florence predominantly through masterpieces of sculpture, the form of figurative art in which it was first embodied. Following its debut in Florence, where it is on view from 23 March to 18 August 2013, the exhibition will be shown at the Musée du Louvre in Paris from 26 September 2013 to 6 January 2014.


    The lengthy preparation that has gone into the staging of the exhibition, which is curated by Beatrice Paolozzi Strozzi, director of the Museo Nazionale del Bargello, and Marc Bormand, curator-in-chief of the Département des Sculptures in the Louvre, has been accompanied by an extensive restoration campaign in both Italy and France with joint funding from the Fondazione Palazzo Strozzi and the Louvre. Visitors to the exhibition are able to admire many Renaissance masterpieces, including works by Ghiberti, Donatello, Dello Delli, Filippo Lippi, Nanni di Bartolo, Agostino di Duccio, Michelozzo, Francesco di Valdambrino and Mino da Fiesole, in their newly-conserved splendour.

    One of the most significant projects undertaken for this exhibition is the conservation of Donatello’s imposing bronze statue depicting St Louis of Toulouse, 1425, from the Museo dell’Opera di Santa Croce where it has been throughout the restoration in a workshop especially set up in the museum and open to the public. The conservation was entrusted to Ludovica Nicolai, who was responsible for restoring Donatello’s David in the Bargello, with the assistance of the Opificio delle Pietre Dure’s scientific laboratory. The procedure was directed by Brunella Teodori, Soprintendenza Speciale PSAE e per il Polo Museale della città di Firenze.

    The exhibition will be presented in ten theme-based sections.

    Section I: The Legacy of the Fathers

    The exhibition opens with an intriguing overview of the rediscovery of the classical world with some splendid examples of the 13th and 14th century works by Nicola and Giovanni Pisano, Arnolfo, Giotto, Tino di Camaino and their successors, who also assimilated the expressive richness of the Gothic style, in particular from France.

    Section II: Florence 1401. The Dawn of the Renaissance

    The ‘new era’ coincided with the start of the new century and is represented in the exhibition by two panels depicting the Sacrifice of Isaac by Lorenzo Ghiberti and Filippo Brunelleschi from the Baptistry doors, and Brunelleschi’s model for the cathedral dome. At that time, the writings of the great Humanists, singing the praises of the Florentine Republic’s political achievements, its economic power and its social harmony, were spreading the legend of Florence as heir to the Roman Republic and as a model for other Italian city-states.

    Section III: Civic and Christian Romanitas

    Monumental public sculpture, through the masterpieces of Donatello, Ghiberti, Nanni di Banco and Michelozzo, created for the city’s major construction sites – the Cathedral, the Bell Tower, Orsanmichele – is the first and loftiest expression of the transformation under way and of the triumph of Florence and its civilisation.

    Section IV: “Spirits” Both Sacred and Profane; Section V: The Rebirth of the Condottieri

    The exhibition also sets out to illustrate the other themes of classical antiquity that were assimilated and transformed through sculpture in this new Renaissance language, which lent its voice not only to the city’s creative fervour but also to its spiritual and intellectual mood.

    Section VI: Sculpture in Paint

    Sculpture, and more especially statuary, was thus to have a tremendous impact on the painting of the leading artists of the time, men such as Masaccio, Paolo Uccello, Andrea del Castagno, Filippo Lippi and Piero della Francesca.

    Section VII: History “in Perspective”

    The search for a “rational” space and Brunelleschi’s discovery of perspective were implemented in the most advanced forms in the art of sculpture, in Donatello’s bas-reliefs – for instance in the predella of his St George from the Bargello or in his Herod’s Banquet from the Musée des Beaux-Arts in Lille. This echoed well into the middle part of the century in the work of Desiderio da Settignano and Agostino di Duccio in an ongoing dialogue/debate with painting, including that of the classical era.

    Section VIII: The Spread of Beauty

    From the 1420s onwards, the new standards of sculpture perfected by the great masters and illustrated in the exhibition by several masterpieces such as Donatello’s Pazzi Madonna from Bode Museum in Berlin, the Kress Madonna from the National Gallery in Washington, and the Madonna from the Diocesan Museum of Fiesole attributed to Brunelleschi, spread out via a seemingly endless output of bas-reliefs for private devotion (in marble, stucco, polychrome terracotta and glazed or “Della Robbia” terracotta), which fostered the widespread propagation of a taste for the ‘new’ beauty in every level of society.

    Section IX: Beauty and Charity. Hospital, Orphanages and Confraternities

    At the same time, the most prestigious artistic commissions in Florence, which were almost always from public entities, began to focus on venues of solidarity and of prayer (churches, confraternities and hospitals), where sculpture once again played a primary role.

    Section X: From City to Palace. The New Patrons of the Arts

    Thus, arranged around the city’s absolute symbol – the wooden model of Brunelleschi’s Cupola for Santa Maria del Fiore – the exhibition offers a retrospective of themes and types of sculpture that were also to have a crucial impact on the development of the other figurative arts, in a direct debate with their classical predecessors, from the tombs of the Humanists, to the inspiration provided by ancient sarcophagi, to the rebirth of the equestrian monument and the carved portrait. The carved portrait, which became popular towards the middle of the century – in the marble busts of Mino da Fiesole, Desiderio da Settignano, Antonio Rossellino and Verrocchio – heralds the transition from the fiorentina libertas, represented by public patrons, to the private patronage that already bore the mark of the Medici family’s impending hegemony. This transition is effectively captured in the culmination at the end of the exhibition with the Wooden Model of Palazzo Strozzi, the most illustrious private residence of the Renaissance.

    Source: Palazzo Strozzi [March, 2013]

  • 30 Years of never Growing Up - Toys "R" Us Canada

    30 Years of never Growing Up - Toys "R" Us Canada

    This year marks the 30th birthday of Toys”R”Us Canada. As the company matures into adulthood, what better time for the brand to pledge a promise to its supporters to remain forever young.

    Toronto-based creative agency Open created a film dedicated to the young at heart, be they young, old, or somewhere in between. The message is a playful reminder to never grow up and a shout-out to those who stay playful by doing the things they love. A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys“R”Us oath online. After submitting their own oaths of what they will always do to stay young, a map then shows their location, along with others, to create a cross Canada portrait of the young at heart.


    “The film demonstrates the things that those who are young at heart promise to always do, from playing with bugs, to keeping a sense of wonder, to rolling down hills or firing off bottle rockets. The film has a sweet side, but focuses on the lightheartedness that is inherently Toys”R”Us.” Says Martin Beauvais, Partner, Creative, Open.

    “The film is also a nod to the brands’ roots and the nostalgia associated with the jingle we all know,” adds Christian Mathieu, Partner, Strategy, Open.

    Creative Credits:
    Campaign Title: I Will Always
    Client: Toys”R”Us Canada

    Creative Agency: Open
    Partner, Creative: Martin Beauvais
    Partner, Strategy: Christian Mathieu
    Copywriters: Kate Thorneloe / Laurent Prud’homme / LauraBeth Cooper
    Art Directors: Jessica Carter / Jessica Rogers / Tyler McKissick
    Agency Producer: Brie Gowans
    Project Lead: Anne Ngo
    Project Manager: Nicolas Rouleau

    Production Credits - FIlm
    Production Company: Descendants
    Executive Producer: Tasha Litt
    Director: Lloyd Lee Choi
    DOP: Oliver Millar
    Line Producer: Michelle Woodward
    Offline Editorial: Saints
    Executive Producer: Michelle Rich
    Editor: Robin Haman
    Online: AXYZ
    Flame Artist: James Andrews
    Producer: Kara Mallard
    Colour: Alter Ego
    Music & Sound Design: Apollo Studios
    Director: Yan Dal Santo
    Producer: Tom Hutch

    Production Credits – Facebook App
    App Development: A Nerd’s World

    via: Shannon GlossyInc.

  • Tribal Worldwide-Toronto and Kol Kid Pursue The Value of Simple Play In New Ads

    Tribal Worldwide-Toronto and Kol Kid Pursue The Value of Simple Play In New Ads

    In an era where digital and electronic inventions are consuming hours of our lives, its toys and devices are also making an impact on the way children play. Remember when fun was governed by games and activities like Red Rover, I Spy, Couch Forts and Hopscotch?

    Kol Kid is helping parents and their children put down their devices with the launch of a cool new web app (Play Engine) that generates endless, simple play ideas like finger puppets, Simon Says or how to make a homemade printing press, for example. Kol Kid is a Toronto-based children’s store, making a stand to celebrate the value of simple play and illuminate the insight that tech toys can’t always fulfill the tactile joy of simple toys. Kol Kid has also released three online spots to springboard this communications campaign and help reinforce the store’s purchasing philosophy, which is to sell toys that fosters children’s imagination and play habits.

    PRESS: Kol Kid’s new campaign by Tribal Worldwide — Toronto helps parents rediscover the value of simple play

    In an era where so many digital and electronic toys task kids with a touch of a screen or hit of a button, Kol Kid, a Toronto-based children’s store is launching a new communications campaign that celebrates the value of simple play.

    “After shopping at Kol Kid a few times I noticed they didn’t carry a single electronic toy,” says Sanya Grujicic, senior copywriter, Tribal Worldwide — Toronto. “After chatting with Lisa, the owner, our team soon realized there was a philosophy to her store that was much bigger than just toys. Technology is fundamentally changing the way children play.”

    Developed by Tribal Worldwide – Toronto, the campaign launches with three 30-second web videos, directed by Tom Feiler of Code Film, that cleverly communicate how tech toys can’t always fulfil the tactile joy of simple toys.

    “I’ve always been particularly tuned into childhood development,” says Kol Kid owner Lisa Miyasaki. “I’ve never been interested in toys that do the playing for you. We’ve always carried toys that are tactile and open-ended. Toys that foster a child’s imagination and allow them to create their own play scenarios.”

    Putting the spotlight back on simple play activities that many parents grew up with, Kol Kid and Tribal have also launched Play Engine. A web app that generates endless, simple play ideas like finding shapes in the clouds, Simon Says or how to make a homemade printing press, for example. The playful app harnesses the utility of technology to help parents discover hours of imaginative, play ideas. Ultimately, helping kids and parents put down their devices.

    In addition to the videos and the Play Engine, Tribal Worldwide — Toronto also refreshed the design of Kol Kid’s website adding new content and in-store photography by Tom Feiler, that helps bring the store's philosophy to the forefront. Print advertising and in-store signage are being developed as well, to further round out the campaign and drive traffic to the store.

    Credits:
    Creative Advertising Agency: Tribal Worldwide, Toronto, Canada
    Managing Director: Andrew McCartney
    Creative Directors: Louis-Philippe Tremblay, Denise Rossetto
    Copywriters: Sanya Grujicic, Tiffany Chung
    Art Director: Andrew Bernardi
    Agency Producer: Andrew Schultze
    Strategy: Lisa Hart, Dino Demopoulos
    Production Company: Code Film
    Director: Tom Feiler
    Director of Photography: Alan Lukatela
    Cameraman: Andrew Easson, Michael Tung
    Sound: Shawn Kirkby
    Line Producer: Magda Czyz
    Post-Production Company: School Editing
    Editor: Kyle McNair
    Online Editor: Paul Binney
    Colourist: Jason Zukowski
    Audio House: Pirate Toronto
    Audio House Director: Stephanie Pigott
    Audio House Engineer: Jared Kuemper
    Casting Agency: Andrew Hayes, Powerhouse Casting

  • Invisible Parents for LGBT Equality Ad Campaign

    Invisible Parents for LGBT Equality Ad Campaign

    A new online ad campaign entitled "Invisible Parents" for the organisation All Out, a global movement fighting for LGBT equality. Invisible Parents was created to raise awareness that same sex families are not legally recognized in Europe.

    Viewers are encouraged to support the campaign by sharing the video on Facebook and on Twitter with the hashtag #InvisibleParents and visiting www.invisibleparents.eu to sign a petition to address this situation and ensure mutual recognition of same-sex families, wherever they are.

    Credits:
    Directed by Mike Buonaiuto
    Music: 'In Your Arms' by Craig Sutherland
    Voiceover: Kate Hollowood of Sound Disposition
    Cast: Garry Mannion, Jessica Hopes, James McGregor
    Editor/Director of Photography: Arthur Lewin
    Executive Producers: Amber Christina Phillips, Gregor Schmidinger
    Behind The Scenes: Sam Milletti and Michael Sweeney
    Web Design and Development: Bradley Hall
    Online Marketing: ViralSeeding