New creative work from creative ad agency DDB Canada's Toronto office is unveiled for Toronto Crime Stoppers in an effort to raise awareness and drive attendance to the event with Police Chief Bill Blair and as the tagline reads, every cop in the city will be there. The event which was formerly known as the "Chief of Police Gala Dinner" was re-branded by DDB to help guests better understand the benefit of the event.
The online video and print ad to promote this year’s event plays on the notion that with many of the city’s crime fighting elite attending the event, it would be ‘The Perfect Night To Commit A Crime.”
Now in it's 17th year, the Toronto Crime Stoppers Ball takes place on May 8, 2013 at the Liberty Grand Complex.
Video Credits: Client: Toronto Crime Stoppers Title: Triangle Agency: DDB Canada, Toronto Executive Creative Director: Todd Mackie, Denise Rossetto Creative Director: Paul Riss, Rob Sturch, Paul Wallace Copywriter: Arjang Esfandiyari Art Director: Jorgen Stovne Agency Producer: Andrew Schulze Account Supervisors: Rico Tudico, Carly Sutherland, Strategist: Lisa Hart Production Company: Partners Films Executive Producer: Aerin Barnes Director: Michael Downing Director of Photography: John Houtman Line Producer: Shannon Barnes Post-Production Company: PosterBoy Edit Post-Production Executive Producer: Michelle Rich Editor: Stephen Sora Assistant Editor: James Arthurs Online Exec: Amanda Lariviere Online Editor: Andres Kirejew Colour: Alter Ego Colourist: Tricia Hagoriles Audio House: Grayson Matthews
Prints Credits: Title: Bank Executive Creative Director: Todd Mackie, Denise Rossetto Creative Director: Paul Wallace, David Ross Copywriter: Arjang Esfandiyari Art Director: Jorgen Stovne Account Supervisors: Rico Tudico, Carly Sutherland Strategist: Lisa Hart Photographer: Philip Rostron/Instil Productions Illustrator: Steve Pinter Imaging/Retoucher: Instil productions
An interesting take on cigarettes showcased here in a new commercial for the "DNA Project" entitled The Cigarette That Saved Lives. The DNA Project had the following to say about the ad campaign: Egg Films’ Bruno Bossi recently directed The Cigarette That Saved Lives, a controversial commercial for The DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science with the invaluable support of The Change a Life Trust.“It came as a surprise, as it does to most people, that we do not have the legislative framework in place to more fully use DNA profiling for crime scene investigation in our country,” says Bruno.In South Africa, the National DNA Database only has about 133 000 DNA profiles and there are only two South African Police Services labs that can perform DNA profiling on forensic samples. Conceptualised by Fox P2, The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict.The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies. “The wonderful thing about this ad is that it creates conversation,” says The DNA Project founder Vanessa Lynch. “Egg and Fox P2 have done a brilliant job.”Everyone involved with the shoot worked pro bono, from the crew to the rental houses. “This project struck me as one of the more worthwhile causes in our country,” says Bruno. The DNA Project would also like to thank the Change A Life Trust for helping by sponsoring this advert. Vanessa set up The DNA Project after her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected.“There was only one chance to collect and preserve that evidence, and it was lost,” says Vanessa. “We can never go back, so that crucial link to my father’s killers was lost with it.” The Cigarette That Saved Lives is currently screening on local broadcasters as part of the 16 Days of Activism for No Violence Against Women and Children between 25 November (International Day for the Elimination of Violence Against Women) and 10 December 2011 (International Human Rights Day).“Awareness is one of our biggest problems,” says Vanessa. “You can have the laws and systems in place but you only have once chance to gather the evidence before it’s lost forever.” Credits: Advertising Agency: FoxP2, Cape Town, South Africa Agency Producer: Katherine Tripp Executive Creative Director: Justin Gomes Copywriter: Gavin Williams Art Director: Michael Lees-Rolfe Director: Bruno Bossi Director of Photography: Paul Gilpin Producer: Kirsten Clarence Post Production Company: Black Ginger Editing Company: Priest Editor: Matthew Swanepoel Music: Marc Algranti Music Publisher: Pulse Music NY
The creative studio Gentleman Scholar teams up with long-time collaborators Whitehouse Editorial on a powerful spot for Boston Police Foundation. Donnie Wahlberg provides a sober plea for support over a procession of still images portraying the Boston police at their heroic best, racing to crime scenes, mingling with the community, remaining calm in the maw of chaos. Whitehouse editor, Adam Robinson, approached Gentleman Scholar to work on the piece, after teaming with them on the titles for the Harmony Korine-directed film, Spring Breakers, confident that the postproduction experts would deftly enhance the powerful sequence of images with understated VFX. “I grew up in the area so it was a project I was excited to be a part of,” explains Whitehouse Editorial Editor Adam Robinson. “I was talking to Carissa (Marlowe), Joe (Berkeley) and Dave (Wall) about it and we were thinking that if we could get the crew at Gentleman Scholar on board, it would take it to another level. They really brought it to life.” “We’ve have a very collaborative process with Whitehouse, and this Boston Police Foundation project was the perfect opportunity to flex our collective muscles,” notes Gentleman Scholar CD Will Johnson. “Creating a meaningful spot for a worthy organization is something that we can all be really proud of.”
CREDITS: Client: Boston Police Spot Title: “Boston Police Video” Date: July 2013 Agency: Hill Holliday Copywriter: Joe Berkeley Art Director: David Wall Producer: Carissa Marlowe Editorial: Whitehouse Editorial Editor: Adam Robinson VFX: Gentleman Scholar Creative Directors: William Campbell & Will Johnson Producer: Tyler Locke Designer/Animator: Macauley Johnson, Matthew Andrews, Sam Kim via: Trust Collective
Tune in to the VMAs for a preview of the new song from Eminem featuring SIA, "Guts Over Fear" in this new trailer for Denzel Washington's new movie, The Equalizer.
In The Equalizer, Denzel Washington plays McCall, a man who believes he has put his mysterious past behind him and dedicated himself to beginning a new, quiet life. But when McCall meets Teri (Chloë Grace Moretz), a young girl under the control of ultra-violent Russian gangsters, he can't stand idly by -- he has to help her. Armed with hidden skills that allow him to serve vengeance against anyone who would brutalize the helpless, McCall comes out of his self-imposed retirement and finds his desire for justice reawakened. If someone has a problem, if the odds are stacked against them, if they have nowhere else to turn, McCall will help. He is The Equalizer.
Credits: Genre: Crime / Action / Thriller Cast: Denzel Washington, Marton Csokas, Chloë Grace Moretz, David Harbour Director: Antoine Fuqua Writer: Richard Wenk
Sporting New Eyewear Supports The Police DDB Canada launches arresting campaign for the Vancouver Police Foundation
Vancouver, August 6, 2013 — Recently, the Vancouver Police Foundation launched its first communications campaign aimed to increase awareness and garner support for the charitable organization. The Vancouver Police Foundation provides funding for emerging technology and innovative ideas as well as a wide range of community policing and youth-at-risk outreach programs not included in the police department’s annual operating budget.
Developed by DDB Canada’s Vancouver office, the goal of the integrated campaign is to raise awareness for the Vancouver Police Foundation and better connect the public to the police via a line of iconic, mirrored aviator sunglasses. These sunglasses not only serve as a visual symbol of support that Vancouverites can wear proudly, but they also play a central role to all of the creative aspects within this campaign.
“The iconic sunglasses pay homage to a signature look inherently tied to police and act as a badge of support that buyers can wear,” says Cosmo Campbell, executive creative director, DDB Canada. “This becomes an opportunity and conversation piece for Vancouverites to demonstrate their support for the police and look good doing it.”
The sunglasses play a primary role in two 30-second television spots, titled “Hoodslide” and “Deflated,” which kicks off the campaign and aims to drive sales of the sunglasses. Taking a humourous twist to popular TV police dramas, both spots drive viewers to buy the sunglasses in support of the Vancouver Police Foundation and visit the website to find out more about the organization and how proceeds benefit the community.
“In the short term, the goal of the campaign is simply to raise awareness for the Vancouver Police Foundation and show support for the VPD by wearing the sunglasses,” says Martina Meckova, executive director, Vancouver Police Foundation. “Our long term objective is to increase the membership of the Foundation and broaden the support base, so that more people in Vancouver can benefit from the work that we do in the community.”
A social media contest coincides with the campaign launch and invites people to submit photos of themselves wearing the sunglasses, along with the hashtag #VPDPartners for a chance to win a unique Ride-Along police experience. Symbolizing the solidarity between the people of the city and the Vancouver Police Department, the photos from the contest will be aggregated on the Department’s website as a visual tribute to the police officers.
“Initially, we asked DDB to assist us with some print ads to promote the Vancouver Police Foundation in a local paper,” says Peter Brown, chair, Vancouver Police Foundation. “The agency returned with an impactful campaign strategy that lends itself successfully across various mediums, allowing us to build a stronger relationship with the public.”
Print, OOH, television, social, digital, public relations and an on-air partnership with Global TV BC round out this integrated PSA campaign. The campaign was created pro bono by DDB Canada with generous support from the following production partners: Clinton Hussey for Photography, OPC // Family Style’s Director Jeff Low for the TV work, Post Pro Media for post-production services, Sean Milliken for talent casting, Wave Productions for audio services and Coastal Contacts for facilitating the production of the sunglasses.
The campaign also received help from DDB Canada’s media agency partner, OMD, who offered free services by arranging a combination of donated and discounted PSA buys with BC Business, Bell Media, CBS Outdoor, and Global TV, Postmedia, TV Week and Western Media Group.
The iconic, mirrored aviator sunglasses will be distributed by the police at community events, including Vancouver’s Fresh Air Outdoor Cinema, and are available for purchase starting August 1 from the Vancouver Police Foundation website for $20 each.
“The partnership between the community and police is fundamental to crime prevention and reduction efforts,” Brown adds. “It is through the Foundation that the citizens of Vancouver can support essential policing programs that may be beyond the immediate city budget capability, raise awareness of the outstanding contributions the VPD makes 24/7, and become partners in policing so together we can build stronger communities and make Vancouver the safest major city in Canada.”
The sequel to last year's popular British milk brand Cravendale "Cats With Thumbs" advert is even more amusing the original. A complex underground crime syndicate of cats kidnaps milkmen, preforms a lobotomy on them, and sends them back to steal all the milk.
Special groups of the Texas rangers will be engaged in protection of the American-Mexican border, informs Associated Press.
As the governor of Texas Rick Perry has declared, the federal government could not cope with a growing crime rate on border, and the local government should be protected independently. According to critics, Perry's message has populist character.
According to the governor-republican who earlier repeatedly opposed politicians of the federal government, rangers should block border sites where especially intensively there is a narcotraffic and violence level is high. Besides, a special problem — protection of remote areas where owners of farms and ranches complain of flow of smugglers and gangsters from Mexico with which not in forces to consult local bodies of the law and order and boundary guards.
"Perry's today's statement — the next empty promise about safety of the borders, made in a year of elections", — was declared by representative Kay Bailey Hutchison — the senator from Texas which will compete to Perry on governor's elections-2010. In Perry's answer named position Hutchison "hypocritical" as the woman-politician "is in Washington 16 years", but does not undertake the measures necessary for safety of border in Texas.
Throughout 2009 Perry repeatedly asked the minister of national safety Janet Ann Napolitano and president of Barack Obama to send for protection of the Texas site of border the additional armed contingent of national guards as a part of thousand persons. Till now it have not made, as disputes on an order of financing and placing of guardsmen proceed.
The Texas rangers — the elite law-enforcement department generated in 1835 which are under the aegis of department of public safety of the State of Texas. At present number of rangers — approximately 140 persons. They are engaged in investigation of the important criminal cases, provide safety of the governor, catch especially dangerous criminals. According to Perry, new mission of rangers should become the most important for all their history.
