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WGBH's Emmy® Award-winning Design Squad Nation is introducing a revamped website to inspire the next generation of engineers. The online community is fueling kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you. Full press release below.

PBS KIDS' Design Squad Nation® Introduces Revamped Site To Inspire Community of Creative Kids
-- Emmy® Award-winning Team behind Design Squad Launches Extensive Updates and New Features to Inspire Next Generation of Engineers --
(Boston, MA, Tuesday, October 2, 2012) — WGBH announced the official launch of the revamped Design Squad Nation®, an online community that provides kids with a forum to express their adventurous, do-it-yourself spirit and share their creative ideas with other like-minded kids. Hot on the heels of a renewed DIY movement, the PBS KIDS Design Squad Nation website is the latest iteration of a franchise that includes a four-season run of the Emmy® and Peabody Award-winning TV shows Design Squad and Design Squad Nation. Design Squad Nation can be found at http://pbskids.org/designsquad/.

Why it's important

By nature, every young kid is a budding engineer: building contraptions with glue and Popsicle sticks or sketching an idea for an automatic pet feeder. But as kids get older, they have fewer moments in their daily lives where they can develop those critical thinking skills. Design Squad Nation fuels kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you.

How it works

Kids can join Design Squad Nation for free; earn points by contributing ideas, sketches, and photos of the projects they dream up; and keep track of all the things they have made in their own profile pages. As users contribute more to the site, they earn more points and move up in rank from "Newbie" to "Phenom." The goal is to frame the design process as a game, encouraging a virtuous cycle that gets kids to continue sharing their own ideas while cheering on others to do the same.

Kids ask great questions that deserve great answers! On Design Squad Nation, engineer-hosts Nate Ball and Deysi Melgar respond to questions in a series of short videos posted online. One week, Nate will add his own ideas to kids' sketches of waterpark rides. The next, Deysi will share what's so amazing about NASA's Curiosity Mars rover. As mentors and guides, Nate and Deysi show kids how engineers see things through a creative lens, inspiring kids to do the same.

Video made for the YouTube Generation

Into fashion? We've got a video about how engineering connects to it. How about cooking, sports, camping, or dancing? We've got those, too, and we're rolling out more videos all the time-from cool stunts to how-tos. We know that kids have many interests, and that their favorites shift from one thing to the next. No matter what they are into, Design Squad Nation has a video, project, or inspiring example of how engineering can further their interests.

The team behind the site

A passionate team of educators, Emmy® Award-winning producers, and website engineers at WGBH created Design Squad (the TV show) and Design Squad Nation. And that team is constantly looking for new ways to share the power of engineering and inspire kids to dream big. Their efforts are garnering wide acclaim. Design Squad Nation just earned a 2012 Emmy Award in the category of New Approaches-Daytime Children's.

"More than a website, Design Squad Nation is a growing community built around the belief that through creative problem-solving and engineering, any kid can make a difference," says executive producer Marisa Wolsky. "We currently are hard at work to make this community bigger and stronger, inspiring a new generation of engineers to dream big and change the world."

Design Squad Nation invites the next generation of great thinkers to get involved at pbskids.org/designsquadnation. Viewers also can follow Design Squad Nation on Facebook and on Twitter.

Sporting New Eyewear Supports The Police
DDB Canada launches arresting campaign for the Vancouver Police Foundation

Vancouver, August 6, 2013 — Recently, the Vancouver Police Foundation launched its first communications campaign aimed to increase awareness and garner support for the charitable organization. The Vancouver Police Foundation provides funding for emerging technology and innovative ideas as well as a wide range of community policing and youth-at-risk outreach programs not included in the police department’s annual operating budget.

Developed by DDB Canada’s Vancouver office, the goal of the integrated campaign is to raise awareness for the Vancouver Police Foundation and better connect the public to the police via a line of iconic, mirrored aviator sunglasses. These sunglasses not only serve as a visual symbol of support that Vancouverites can wear proudly, but they also play a central role to all of the creative aspects within this campaign.

“The iconic sunglasses pay homage to a signature look inherently tied to police and act as a badge of support that buyers can wear,” says Cosmo Campbell, executive creative director, DDB Canada. “This becomes an opportunity and conversation piece for Vancouverites to demonstrate their support for the police and look good doing it.”

The sunglasses play a primary role in two 30-second television spots, titled “Hoodslide” and “Deflated,” which kicks off the campaign and aims to drive sales of the sunglasses. Taking a humourous twist to popular TV police dramas, both spots drive viewers to buy the sunglasses in support of the Vancouver Police Foundation and visit the website to find out more about the organization and how proceeds benefit the community.

“In the short term, the goal of the campaign is simply to raise awareness for the Vancouver Police Foundation and show support for the VPD by wearing the sunglasses,” says Martina Meckova, executive director, Vancouver Police Foundation. “Our long term objective is to increase the membership of the Foundation and broaden the support base, so that more people in Vancouver can benefit from the work that we do in the community.”

A social media contest coincides with the campaign launch and invites people to submit photos of themselves wearing the sunglasses, along with the hashtag #VPDPartners for a chance to win a unique Ride-Along police experience. Symbolizing the solidarity between the people of the city and the Vancouver Police Department, the photos from the contest will be aggregated on the Department’s website as a visual tribute to the police officers.

“Initially, we asked DDB to assist us with some print ads to promote the Vancouver Police Foundation in a local paper,” says Peter Brown, chair, Vancouver Police Foundation. “The agency returned with an impactful campaign strategy that lends itself successfully across various mediums, allowing us to build a stronger relationship with the public.”

Print, OOH, television, social, digital, public relations and an on-air partnership with Global TV BC round out this integrated PSA campaign. The campaign was created pro bono by DDB Canada with generous support from the following production partners: Clinton Hussey for Photography, OPC // Family Style’s Director Jeff Low for the TV work, Post Pro Media for post-production services, Sean Milliken for talent casting, Wave Productions for audio services and Coastal Contacts for facilitating the production of the sunglasses.

The campaign also received help from DDB Canada’s media agency partner, OMD, who offered free services by arranging a combination of donated and discounted PSA buys with BC Business, Bell Media, CBS Outdoor, and Global TV, Postmedia, TV Week and Western Media Group.

The iconic, mirrored aviator sunglasses will be distributed by the police at community events, including Vancouver’s Fresh Air Outdoor Cinema, and are available for purchase starting August 1 from the Vancouver Police Foundation website for $20 each.

“The partnership between the community and police is fundamental to crime prevention and reduction efforts,” Brown adds. “It is through the Foundation that the citizens of Vancouver can support essential policing programs that may be beyond the immediate city budget capability, raise awareness of the outstanding contributions the VPD makes 24/7, and become partners in policing so together we can build stronger communities and make Vancouver the safest major city in Canada.”

An emotional and uplifting new TV ad for Toronto's Hospital For Children's (Sick Kids) fall brand campaign. The commercial is wrapped around their signature line "Together We Will," and helps to capture the strength, compassion and determination that make SickKids the incredible place that it is.
This spot feature real SickKids patients, families and staff singing along to Roy Orbison's "You Got It" and highlights unconditional love among families and the lengths to which they go, together with SickKids staff, to help make sick children better.

Learn more about the campaign please visit www.sickkidsfoundation.com/together. Full Press Release below.

SickKids campaign rallies community to come together to support children’s health “Together We Will” emphasizes strength in unity Picture this: A four year old leukemia patient braving the MRI table for his next scan. A newborn in an isolet hooked up to oxygen. A child being rushed to the emergency department by ambulance. A dad cradling his baby in a rocking chair in the baby’s hospital room. A teenage cancer patient in her bedroom putting on her wig. A mom and her son doing crafts in a hospital playroom in between his treatments.

These are just some of the scenes portrayed in a new marketing campaign for The Hospital for Sick Children (SickKids) set to launch November 12 for six weeks through to December 31, leading up to the busiest giving season of the year. The campaign is centred on the tagline “Together We Will” and emphasizes the strength of a community coming together to help improve children’s health. SickKids staff, patients and families featured in the ads help capture the strength, compassion and determination that makes the hospital an incredible place to the thousands of families who rely on it each year.

The creative concept is brought to life with a focus on the breadth of people it takes to help a sick child, both at home and at SickKids. Set to the emotional lyrics of Roy Orbison’s You Got It, the television spots feature children, youth and their parents together with SickKids staff in real hospital settings singing along to “…anything you want… you got it… baby.” The spot closes with the caption: We’ll do anything for them. But we can’t do it alone. Together We Will.

Twelve patient ambassadors aged 17 months to 17 years old from throughout Ontario, with conditions ranging from brittle bone disease to organ transplants and various childhood cancers, are featured in the campaign. Although many of them are in active treatment, these young patients muster all of their energy to sing along and lend their help to inspire people to support the hospital through donations.

“These scenes capture some of the most poignant moments between a child and their parents or their medical team, reflecting the family-centred care approach at SickKids,” says Ted Garrard, President and CEO, SickKids Foundation. “This campaign truly illustrates the lengths to which staff and families will go, together, to help improve and save children’s lives. Families know they can count on the multidisciplinary medical teams at the hospital when their children need them. This holiday season we need the community’s support to help SickKids continue to be there for anything our patients need, now and in the future.”

In keeping with the spirit of a community joining forces to help children who need life-saving medical care, a mural featuring leukemia patient Hunter Kemp, 5, and a sampling of 19 representatives from his SickKids circle of care will be installed at Dundas subway station. In the mural, Hunter is joined by his family and his extended SickKids family who have been there for him throughout his cancer treatment, including everyone from his nurse and oncologist to his Child Life Specialist and psychologist. Hospital President and CEO Mary Jo Haddad is also featured. The mural symbolizes the group of people who come together when a child is seriously ill and bears the caption: Together We Will. No Matter How Many of us it Takes. The mural is the focal point of a subway station domination which also includes branded wrapped pillars, stairs and turnstiles.

The ‘Together We Will’ theme is also integrated with the print campaign which features patients photographed with either a parent or someone from their SickKids medical team with aspirational claims of what can be achieved together with community support. Together We Will Make a Hospital Feel Nothing Like a Hospital and Together We Will Search for Answers are examples of how the print campaign aims to inspire people to help SickKids achieve its vision to advance children’s health in Toronto and around the world.

Elements of the campaign include mass marketing with television, print and out-of-home advertising including a branded domination at Dundas subway station and at 10 Dundas St. E., elevator wraps in 35 buildings and presence on 110 elevator screens throughout buildings in downtown Toronto. A: 60 second television spot is the focus of the campaign, with supporting 15-second spots, print ads and digital banner ads. The 60-second spot will run before every movie in six Cineplex theatres in the Greater Toronto Area.

There is also a digital component called SickKids Free Movie Day. People can help fill a virtual theatre online at www.sickkidsfoundation.com/together to send SickKids kids on an exclusive movie experience this holiday season. Cineplex will provide a complimentary movie screening for young patients who are healthy enough to attend the theatre in the new year.

The campaign website will go live on November 9 at www.sickkidsfoundation.com/together and will feature the 60-second television commercial and patient stories. People who wish to support SickKids can donate by visiting the Together We Will campaign website.

The Together We Will concept, creative and digital development was handled by JWT and media planning and buying was handled by Maxus. Partners Film produced the television spots, directed by Kathi Prosser, and photography for the print campaign was done by award winning photographer and filmmaker Mark Zibert.

Credits:
Client: Sick Kids Foundation
Agency: JWT, Toronto
VP/Managing Director: Neil MacLellan
Copywriter: Jed Churcher
Art Director: Andy Brokenshire
Agency Producer: Raquel Rose
Account Director: Michelle Ching
Production Company: Partners Film
Director: Kathi Prosser
Executive Producer: Aerin Barnes
Line Producer: Amalie Bruun
Director of Photography: Tico Poulakakis
Editing Company: Panic and Bob
Editor: David Baxter
Music: Eggplant
Producer & Music Director: Adam Damelin
Producer: Nicola Treadgold

RBC creates a heartfelt spot promoting the game of hockey, the true game not the NHL. As long as there are kids across the country playing the game they love, hockey never stops.

The online video and recent grassroots action around the Stanley Cup (there's a movement to get the cup to be awarded to a community team this year) underscores that as long as kids are on the ice, there's hockey. The game doesn't stop.

The ad profiles a team of 7-year-old kids as they lace up their skates, tape their sticks, get tips from their coach and take to the ice.

It's an emotional video that gets kids (and grown-ups) stoked about community games and the Juniors and reminds us what hockey is really about. In the absence of NHL hockey, I think we should all work to make this a record year for attendance at community games. Support RBC Play Hockey on their FaceBook page here.

Credits:
Advertising Agency: Entrinsic, Canada
Executive Creative Director: Anthony Wolch
Copywriter: Kyle Carpenter
Production Company: Clarke Stanley
Director: Adam Massey
Post House Editor: Married To Giants http://www.marriedtogiants.com/
Editor: Monica Remba
Music Supervision: Vapor Music

B.C based ad agency Eclipse Creative creates the Shrinking Mortgage for Island Savings — Island Savings Introduces the ‘Incredible Shrinking Mortgage’ to the Island. A Mortgage so revolutionary it will move you to party!

VICTORIA, BC June 6, 2013 — The rewards and benefits of Island Saving’s Incredible Shrinking Mortgage are undeniable, exceptional and a true leader in the market. A product so revolutionary, it’s liable to move people to celebration because of its unique step down feature.

Island Savings is putting a fun spin on mortgages with a playful “Mortgage Party” campaign running on Vancouver Island from April to the end of June. To emphasize the benefits of their new Incredible Shrinking Mortgage, Eclipse Creative has taken traditional forms of media and put an innovative twist on them. Their interactive stunt TSA, bursting flex form print ad, 3-dimensional mall posters, Facebook app, video-scribe pre-roll video, flash ads and creative bus ads with a party hat extension show that their new mortgage will give customers a reason to party!

“Mortgages can be such a daunting commitment,” notes Jason Dauphinee, Creative Director at Eclipse Creative.

“With this revolutionary product we wanted to get people excited about these great features. By truly thinking differently, Island Savings has allowed us to help grow their brand in a smart, honest and engaging way.”

Island Savings has also found a way to give back to the Vancouver Island community through the campaign and remain true to their core brand values. Their Facebook contest allows visitors to select an Island housing charity to receive $1 with their entry.

“We’re always looking at how we can support the vitality of the communities where both our members and employees live and work,” says Bronwyn Dunbar, Senior Manager of Marketing & Community Investment, Island Savings.

“With the launch of our new mortgage product, we saw alignment with Island housing charities that our research shows continue to need support.”

About Eclipse Creative
Eclipse Creative is an award-winning, full-service communications agency located in Victoria, BC. In addition to Island Savings, Eclipse Creative’s client list includes Tourism Victoria, Victoria Hospitals Foundation, Rogers’ Chocolates, and Money Mart to name a few. Founded in 1999, Eclipse has built their business by working collaboratively with clients and supplying concept-driven results. For information about Eclipse Creative, visit www.eclipsecreative.ca

Programming plays a huge role in the world that surrounds us, and though its uses are often purely functional, there is a growing community of artists who use the language of code as their medium. Their work includes everything from computer generated art to elaborate interactive installations, all with the goal of expanding our sense of what is possible with digital tools. To simplify the coding process, several platforms and libraries have been assembled to allow coders to cut through the nitty-gritty of programming and focus on the creative aspects of the project. These platforms all share a strong open source philosophy that encourages growth and experimentation, creating a rich community of artists that share their strategies and work with unprecedented openness.

Credits:
Off Book | PBS Digital Studios
Produced by Kornhaber Brown
Featuring:
Daniel Shiffman — Interactive Telecommunications Program at NYU http://www.shiffman.net/
Keith Butters — Barbarian Group http://barbariangroup.com/software/cinder_0_8_0
James George & Jonathan Minard — RGBDToolkit http://www.rgbdtoolkit.com/

For the first time in its 20-year history, G Adventures will communicate and engage with people around the world through one unified question: “What will you do today for tomorrow?”

This is the first video of the series. Shot from the perspective of a G Adventures traveler, these films express a shared hope for a better world. They tap into the power of an international and interconnected G Adventures community to spark change and create positive action unrestricted by geographic barriers. Grouped thematically around four ideas — freedom, beauty, knowledge and community — the films serve to associate these compelling and creative ideas with the G Adventures brand. These films demonstrate, through inspiring scenes of G Adventures travelers captured around the world, from Morocco to Brazil—how people are seizing the day, and in so doing, are creating positive change. They hope to inspire people to join with G Adventures and serve as a rallying cry to create positive change in the world today. As people from different backgrounds work for positive change and progress and take advantage of opportunities, G Adventures will be there to serve as the company that brings them together, challenging them to leave the world better than we found it. By harnessing the power of its global group of travelers, the G Adventures brand hopes to raise awareness and support for a diverse range of thought leaders around the globe who embody the ideals of the G Adventures brand. The G-Project is powered by G Adventures.

Credits:
Advertised brand: G Adventures
Advert title(s): What will you do today, for tomorrow?
Advertising Agency: G Adventures Brand Team (in-house)
Creative Director: Jaymie Bachiu
Art Director: Leonardo Tamburri
Copywriters: Steve English & Daniel Sendecki
Videographers: Kyle Jordan & Joe DiBenedetto

Emily Hodgson and Emilie Riis, the duo currently lobbying Nike to make its coolest men’s trainers available in women’s sizes, have been invited by Reebok to collaborate on its women’s trainers.

Hodgson and Riis (who work together at ad agency 18 Feet & Rising) launched a campaign last month to shake up the predominantly pink and girly women’s trainers market under the name Purple Unicorn Planet (PUP), with a website disguised as a fantasy trainer shop at www.purpleunicornplanet.com

Following the vast amount of press coverage and support PUP received since launch, sportswear giant Reebok got in touch to ask the two Emilies to collaborate with its team.

Press:

Nike lobbyists to work with Reebok to shake up the women’s trainers market

15.08.13: Emily Hodgson and Emilie Riis, the duo currently lobbying Nike to make its coolest men’s trainers available in women’s sizes, have been invited by Reebok to collaborate on its women’s trainers.

Hodgson and Riis launched a campaign last month to shake up the predominantly pink and girly women’s trainers market under the name Purple Unicorn Planet (PUP), with a website disguised as a fantasy trainer shop at www.purpleunicornplanet.com

The pair, who work together at ad agency 18 Feet & Rising, sent a letter to Nike with their requests. Purple Unicorn Planet has its own hashtag #pleasejustdoit and Twitter feed @PunicornP

Following the vast amount of press coverage and support PUP received since launch, sportswear giant Reebok got in touch to ask the two Emilies to collaborate with its team.

Meanwhile, Nike’s response to the campaign has been met with frustration and disappointment at PUP HQ. Nike sent a representative to meet with the pair to discuss PUP and subsequently issued the following statement:

"We have been in touch with Emily and Emilie and we find their campaign very interesting. We have always been and will continue to be supportive of feedback from our consumers. NIKE is committed to our sneaker community and will continue to work on offering new and exciting products."

Despite Nike’s stated commitment to the sneaker community, the brand has given no explanation to Purple Unicorn Planet and its supporters on why the women’s range is so limited, and there is no response to PUP’s goal.
Emily Hodgson said: “It’s great to see someone step up. We’ve been delighted and amazed by the response we have received since we launched PUP. The fact that the people at Nike haven’t yet given us the answers we’re looking for is a disappointment.”

Emilie Riis said: “This is a big opportunity and failing to see it means you will be missing out. We want to collaborate with a brand that is taking the shortage in the category seriously. It’s great to see that we’ve struck a chord with so many women round the world who feel the same way we do, and we are driven by giving them a better trainer selection in smaller sizes.

As the newest facet of its "What Moves You" brand campaign, Scion has launched a new program this week entitled Motivate that presents young self-starters in the creative arts community with opportunities to achieve their dreams by winning personal business mentors, up to $10,000 and Scion vehicles. Full contest rules and details are now available at www.scion.com/motivate.

Credits:
Agency: ATTIK
Production: Blueyed Pictures
Country: United States of America
Director: Simon Needham
Creative Director: Ron Lim
Executive Creative Director: Simon Needham
Senior Copywriter: Mike Brenner
Senior Art Director: Greg Coffin
Head of Broadcast: Patty Lum
Account Director: Michelle O'Hea
Illustrator: Sarah J. Coleman
Production Company: Blueyed Pictures
Executive Producer: Jamee Natella
Line Producer: Jon Goldberg
Director of Photography: Damian Acevedo
Animation, VFX & Finishing: Pixomondo
Executive Producer: John Denis
VFX Supervisor: Aaron Powell
Producer: Francine Marchetti
Telecine Company: Incendio
Colorist: Clark Muller
Music and Sound Design Company: Beyond Marketing Group
Executive Producer: Jason Harcharic
Band: Static Revenger (Dennis White)

With the goal of increased acceptance for the Down syndrome community, this film was created to challenge the associated stigmas. People with Down syndrome can, and do, lead meaningful, happy lives.

Circle 21 is non-profit organization, established in 2012, which provides support and resources, for the global Down syndrome community.

Credits:
Advertising Agency: Juniper Park, Toronto, Canada
Executive Creative Directors, Partners: Terry Drummond, Alan Madill, Barry Quinn
Copywriter: Matt Hubbard
Art Director: Mike Schonberger
Designer: Ryan Teixeira
Agency Producer: Wendi Hamilton
Account Executive: Deniz Melen
Production House: Sons and Daughters
Director: David Quinn
Line Producer: Scott Houghton
Director of Photography: Chris Muir
Executive Producers: Dan Ford, Jeff Darragh
Editing House: Panic and Bob
Editor: Mariam Fahmy
Transfer Facility: Notch
Colourist: Jason Zukowski
Online Facility: Panic and Bob
Online Artist: Andrew Hobbs, Barry Potter
Audio House: Pirate Toronto
Audio Director: Chris Tait
Audio Producer: Tyna Maerzke
Original Music: Pirate Toronto
Engineer: Ian Boddy

This is a vision of outrageous freedom from David La Chapelle. David chose to shoot on a beach in order to emphasis the sense of coming from the darkness into the light. From there every element that is coming out of the iconic ABSOLUT bottle-shaped closet contributes to that sense outrageousness and freedom. All the people are representative of the LGBT community and contribute emotionally to the sense of joy and celebration of the 30 year anniversary of ABSOLUT's involvement with the community. Each element does not neccesarily "mean" something or "symbolize" something — each contributes to the whole. And each is very uniquely David — outrageous.
Credits:
Advertising Agency: TBWA\Chiat\Day, New York, USA
Chairman & Chief Creative Officer: Mark Figliulo
Creative Director: Sue Anderson
Creative Director / Art Director: Hoj Jomehri
Art Director: Brantley Barefoot
Copywriter: Jim Therkalsen
Head of Production: Robert Valdez
Director of Art Production: Teresa Rad
Photographer: David LaChapelle
Retoucher: Stella Digital

What's your favorite concert T-Shirt? Downy's latest ad "Forever Downy", via Grey Worldwide New York and Community Films director Pam Thomas, shows us the love story of one shirt. Set to a cover song version of Alphaville's Forever Young by Pulse.

"We don't just wear clothes, we live life in them. Downy helps protect the clothes you love".

Credits:
Creative Ad Agency: Grey, New York
Executive Creative Director: Alice Ericsson
ACD/Copywriter: Anne Stesney
ACD/Art Director: Natsuko Bosaka
VP EP: Judi Nierman
Producer: Jimmy Wade

Production Company: Community Films
Director: Pam Thomas
Executive Producers: Lizzie Schwartz, Carl Swam
Director of Photography: Jim Frohna
Line Producer: Elena Halvorson
Production Designer: Hank Mann

Editorial: Union Editorial
Editor: Laura Milstein
Producer Sarah Mills

Music: Pulse covering Alphaville’s “Forever Young”
Via: Glossy

The latest comedy-driven spot for Armor All, via DDB Worldwide San Francisco and Community Films' director Matt Smukler, shows car owners what could happen if they do not respect their cars.

Negligent car owners beware: you’d better show your ride the right amount of respect or you just might get a visit from the Armor All Viking. He’s the star of Armor All’s latest spot, and he has a serious bone to pick with people who don’t take care of their cars. To him, a car is a privilege and if undeserving owners are not careful he’ll show up in his shiny custom Viking–mobile and repossess their wheels, their Armor All…and their women.

Credits:
Title: Respect
Client: Armor All
Creative Agency: DDB San Francisco
Group Creative Director: Chad Ackley
Creative Director/Copywriter: Jim Bosiljevac
Senior Producer: Bryan Holt
Account Director: Lindsey Lucero
Account Supervisor: Melissa Bryant
Account Coordinator: Eleanor Fisher

Production Company: Community Films
Director: Matt Smukler
Executive Producer: Carl Swan
Line Producer: Carr Donald
Director of Photography: Mandy Walker
Production Designer: Shepherd Frankel

Editor: Jim Brooks, Beast, San Francisco

After an unexplained event involving a samurai sword and a rave, two friends frantically try to leave town. A chance encounter with an old family friend puts an unwanted delay on their escape plans.

“The Hiccup” is a short film directed by Community Films‘ Matt Smukler. It won Best Comedy Short Film at the San Diego International Film Festival, was a finalist at Woodstock International Film Festival, a finalist at Soho Rushes Short Film Festival, and winner of the Noccicinema Film Festival Best Foreign Film. It has also played in competition at the Dallas International Film Festival, New York City International Film Festival, LA Comedy Shorts, Hollyshorts, New Orleans Film Festival and the LA Indie Film Festival.

For commercial film production, Matt Smukler is represented by Community Films in the US.

Credits:
The Hiccup
Directed by Matt Smukler
Written by Matt Smukler and Rob Chester Smith

Producer: Carr Donald
Executive Producer: Carl Swan
Cinematographer: Tim Hudson
Editor: Jim Ulbrich

Cast:
Rob Chester Smith
Eric Normington
Carol Mansell
Dennis Howard

Production Designer: Ron Hellman
Costume Designer: Jennifer Johnson
Original Music: Stephan Altman
Head of Production: Alexandra Chamberlain

Production Supervisor: Nick Shandra
Production Coordinator: Nessie Anaya
First Assistant Director: Scott Harris
Second Assistant Director: Mark Robinson

Script Supervisor: Kristin Calabrese

First Assistant Camera: Bob San Martin
Second Assistant Camera: David McDonald
Loader: Eliseo Romero

On Set Mixer: Dan Kent
Boom Operator: Hanna Collins
VTR: Ken Perkins

Casting Director: Francine Selkirk

Assistant Art Director: Diana Kramer
Decorator: Analise Hellmann
Leadman: Sean Ryan
Propmaster: Paul Linkogle
Set Dressers: Ethan Jacob, Mikki Mamaril

Key Costumer: Emily Virgil
Assistant Costumer: Molly Keogh
Make Up: Bridget O'Neil
Assistant Make Up: Tanya Cookingham
Gaffer: Mike Butler
BB Grip: Mike Fletcher
Electric: Bob King
Electric Driver: Hector Castillo
Key Grip: Pat Christman
BB Grip: Joel Bystrom
Grip: Fred Davis
Grip Driver: Mark Davies
Location Manager: Greg Campeau
Camera Arm: Bill Peters
Craft Service: Brian Hoenig
Set Production Assistants: Stephen Kinney, Guy Buckland, Hercules Goes, Nelson Pena, Michael Tumino, Ethan Jacob
Colorist: Sparkle
Sound Mixer: Glenn Landrum
Storyboards: Joe James
via: Glossy

Serve Marketing has once again partnered with the Coalition for Children, Youth and Families to bring attention to the need of foster care families in Wisconsin. They worked with foster parents, foster children, college students and the surrounding communities to create the "Shelter From the Storm" campaign. A follow-up to last year's Silver Anvil nominated "Turn A Life Around" handstand campaign, umbrella flashmobs across the state will occur throughout the month of May (Foster Care Awareness month). These bright yellow umbrellas symbolize the safe haven that a foster family can provide to a child in need.

Billboards and a televised PSA direct viewers to FosterParentsRock.org, where information about becoming a foster parent is available. Through traditional and social media outreach, Serve was able to garner the attention of communities to join the events and support the cause. At these events, potential foster care parents were able to interact with other foster families to learn more about this unique parenting challenge and erase the negative stigmas that surround foster care.

"These kids’ lives are like being caught in a virtual storm every day," explains the campaign’s creator, Gary Mueller. "That’s why we chose to use iconic yellow umbrellas as the metaphor for foster parenting and what it means to these children. That when you become a foster parent, you’re literally giving kids shelter from the storm."

"Our end goal in this campaign is to change the stigma about what it means to be a foster parent," Colleen Ellingson, CEO of the Coalition for Children, Youth and Families, says. "By getting out there, being visible in the community and giving passerby the opportunity to talk to real foster families, we hope to inspire people to make a difference in a child’s life and be their support system."

Credits:
Created by Serve Marketing — an all-volunteer, nonprofit advertising agency.
Print Credits
Art Director: Scott Krahn
Creative Director: Gary Mueller
Copywriter: Gary Mueller
Photographer: Nick Collura
Photo Retoucher: Anthony Giacomino
Producer: Terri Burmester

PSA Credits
Director: Rob Fischer
Exec Producer: Sue Karpfinger
Editor: Dave Kuhnen
Audio: Peter Batchhelder, Independent Studios

The British Museum will open a major exhibition presenting a history of Indigenous Australia, supported by BP. This exhibition will be the first in the UK devoted to the history and culture of Indigenous Australians: both Aboriginal peoples and Torres Strait Islanders. Drawing on objects from the British Museum’s collection, accompanied by important loans from British and Australian collections, the show will present Indigenous Australia as a living culture, with a continuous history dating back over 60,000 years.

The objects displayed in this exhibition are immensely important. The British Museum’s collection contains some of the earliest objects collected from Aboriginal people and Torres Strait Islanders through early naval voyages, colonists, and missionaries dating as far back as 1770. Many were collected at a time before museums were established in Australia and they represent tangible evidence of some of the earliest moments of contact between Aboriginal people, Torres Strait Islanders and the British. Many of these encounters occurred in or near places that are now major Australian cities such as Sydney, Melbourne, Adelaide, and Perth. As a result of collecting made in the early 1800s, many objects originate from coastal locations rather than the arid inland areas that are often associated with Indigenous Australia in the popular imagination.

The exhibition will not only present Indigenous ways of understanding the land and sea but also the significant challenges faced by Indigenous Australians from the colonial period until to the present day. In 1770 Captain Cook landed on the east coast of Australia, a continent larger than Europe. In this land there were hundreds of different Aboriginal groups, each inhabiting a particular area, and each having its own languages, laws and traditions. This land became a part of the British Empire and remained so until the various colonies joined together in 1901 to become the nation of Australia we know today. In this respect, the social history of 19th century Australia and the place of Indigenous people within this is very much a British story. This history continues into the twenty first century. With changing policies towards Indigenous Australians and their struggle for recognition of civil rights, this exhibition shows why issues about Indigenous Australians are still often so highly debated in Australia today.

The exhibition brings together loans of special works from institutions in the United Kingdom, including the British Library, the Pitt Rivers Museum and the Cambridge Museum of Archaeology and Anthropology. A number of works from the collection of the National Museum of Australia will be shown, including the masterpiece ‘Yumari’ by Uta Uta Tjangala. Tjangala was one of the artists who initiated the translation of traditions of sand sculptures and body painting onto canvas in 1971 at Papunya, a government settlement 240km northwest of Alice Springs in the Northern Territory. Tjangala was also an inspirational leader who developed a plan for the Pintupi community to return to their homelands after decades of living at Papunya. A design from ‘Yumari’ forms a watermark on current Australian passports.

This exhibition has been developed in consultation with many Aboriginal and Torres Strait Islander individuals, Indigenous art and cultural centres across Australia, and has been organised with the National Museum of Australia. The broader project is a collaboration with the National Museum of Australia. It draws on a joint research project, funded by the Australian Research Council, undertaken by the British Museum, the National Museum of Australia and the Australian National University. Titled ‘Engaging Objects: Indigenous communities, museum collections and the representation of Indigenous histories’, the research project began in 2011 and involved staff from the National Museum of Australia and the British Museum visiting communities to discuss objects from the British Museum’s collections. The research undertaken revealed information about the circumstances of collecting and significance of the objects, many of which previously lacked good documentation. The project also brought contemporary Indigenous artists to London to view and respond to the Australian collections at the British Museum.

Neil MacGregor, Director of the British Museum said, “The history of Australia and its people is an incredible, continuous story that spans over 60,000 years. This story is also an important part of more recent British history and so it is of great significance that audiences in London will see these unique and powerful objects exploring this narrative. Temporary exhibitions of this nature are only possible thanks to external support so I am hugely grateful to BP for their longstanding and on-going commitment to the British Museum. I would also like to express my gratitude to our logistics partner IAG Cargo and the Australian High Commission who are supporting the exhibition’s public programme.”

Source: The British Museum [April 23, 2015]

This 45 second film debuted on 12 in-arena screens and projected on the court before player introductions at Nets season opener on November 3, and will be shown at home games throughout the season and used in other promotional capacities.
Three important elements came into play with the film. Not only would it be debuted before the team’s season opener, but the game also marked the first game of the high-visibility Brooklyn franchise and the initial game at the NBA’s newest arena, the Barclays Center.

The Famous Group, who have worked with the Nets since 1997, developed the theme “Arrival in Brooklyn” and conducted a live action shoot portraying Nets players in and around the new arena. Stars such as Deron Williams, Joe Johnson, Gerald Wallace and Kris Humphries, are shown arriving by taxi, subway and sidewalk, intercut with shots of uniformed players inside the Barclays Center.
The film adheres to the Nets‘ iconic black & white branding, shot entirely in b&w and featuring players dressed in white shirts and black suits and ties. The film’s feel is reflected in the score, an original hip-hop track composed and performed by John Forté entitled “Brooklyn.”
“We wanted an idea that was as big and grand as the Barclays Center, and fresh and cool as Brooklyn,” said Andrew Isaacson, executive producer, The Famous Group. “This film captures that attitude.”

Credits:
Client: Brooklyn Nets
Project: “Arrival to Brooklyn” in-arena game day open
Production Company: The Famous Group, LA/NY
The Famous Group
Directors – Jesse Austin and Hemu Karadkar
Executive Producer – Andrew Isaacson
Producer – Will Hyde
Art Director – Jesse Austin
Editors – Steve Davis and Jaron Halmy
Production Coordinator – Brandon Grabowski
Animator – Luis Gonzalez
Animator – Rachel Arnold
Animator – John Dougherty
Line Producer — Jennifer Pearlman
Production Supervisor – Jessica O'Brien
Director of Photography – Connor O'Brien
Music: “Brooklyn – Something to Lean On” – John Forté
Brooklyn Nets
Senior VP, Event Marketing & Community Relations — Petra Pope
Director, Game Presentation — Paul Kamras
Video Manager — Rich Mallon
Video Coordinator – Paul Connors

New TV ad for Amstel Lager, extended version of the story of boxer, Thapelo ‘Tick Tock’ Mokoena.

This is the story of an impatient young boxer who goes for a title before he is ready and falls. But with the help of the community learns to take his time and rediscover his love for the sport.

Credits:
Advertising Agency: OwenKessel, USA
Executive Creative Director: Donovan Bryan
Creative Director / Copywriter: Mike Cook
Art Director: Martin Sing
Production Company: Velocity Films
Director: Greg Gray
Editor: Ricky Boyd / Deliverance

After 25 successful years in Canada, Corona Extra is proud to launch their new brand campaign encouraging consumers to step outside of their comfort zone, lead an extraordinary life and ‘Live Mas Fina’.

Created by Toronto based agency of record Zulu Alpha Kilo, the new positioning reaches out to attract new Corona drinkers with a rallying cry of Live Mas Fina (Live the Finer Life). The new tagline is inspired by the heritage and message emblazoned on the beer’s iconic ceramic label since 1925, La Cerveza Mas Fina.

“The campaign is a challenge to live life on your own terms and never accept ordinary.” says Drew Munro, President & CEO at Modelo Molson Imports L.P, “Corona Extra is no ordinary beer, it is the original Cerveza with the unique lime ritual, sold in over 180 countries around the world — it’s time for everyone to get out there and experience it.”

“You can live on the sidelines, be beige, boring and never take any risks. Or you can choose to Live Mas Fina and live in an extraordinary way,” explains Zak Mroueh, Chief Creative Officer and President at Zulu Alpha Kilo. “You can choose to be interesting, inspired and follow your own path, not someone else’s.”

The campaign launched online last week with a 60-second commercial that was previewed to the brands Facebook community, asking consumers to reflect on how they’ve been living. Phase 1 of the brand’s new website went live simultaneously at www.LiveMasFina.com along with Twitter #LiveMasFina and YouTube channels. National broadcast support began on Monday, March 18th.

Credits:
Spot Title: Live Mas Fina
Client: Modelo Molson Imports L.P.
Clients: Drew Munroe, Stewart Priddle, Lindsay Wilson
Product: Corona Extra
Agency: Zulu Alpha Kilo
Creative Director: Zak Mroueh
Creative Director: Shane Ogilvie
Art Director: Mooren Bofill
Writer: Erin Beaupre
Agency Producer: Melanie Lambertsen
Group Account Director: Kate Torrance
Account Director: Dic Dickerson
Strategic Planner: Shari Walczak
Production Company: Boxer Films / Frank Content
Director: Jonathan Hyde
Executive Producers: Beth George, Danielle Kappy
Line Producer: Maeliosa Tiernan
Director of Photography: Jonathan Hyde
Post Production: The Vanity
Music & Sound Design: Pirate
Music Director: Chris Tait
Sound Engineer: Keith Ohman
Producer: Kate Freed
Song: Lightning Tent
Artist: Wildlife

After 17 years ebay finally straightens out their logo. Ebay announced that coming this fall we can expect to see their new logo go live.

Ebay President, Devin Wenig tells us all about it...

"Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today."

Read the full statement HERE. Below for all you infographic lovers are some interesting stats on just how ebay is doing.