350 Action, a climate change activist group, is petitioning the World Meteorlogical Organization to change their naming system of storms from randomly selected names, such as Katrina and Sandy, to the names of actual policy makers who deny climate change. The campaign, at ClimateNameChange.org, kicks off with a video that brings the proposed naming system to life. At the heart of the campaign and site is the actual petition, information about climate change, the policy makers who obstruct and deny climate change and more.
Credits: Advertising Agency: Barton F. Graf 9000, LLC, New York, USA Chief Creative Officer: Gerry Graf Executive Creative Directors: Eric Kallman, Brandon Mugar Creative Director / Copywriter: Dave Canning Creative Director / Art Director: Dan Treichel Senior Designer: Matt Egan Head of Production/Executive Producer: Carey Head Creative Technology Director: Jonathan Vingiano Account Director: Jennifer Richardi Business Affairs Director: Jennifer Pannent Planner: Danielle Travers Production Company: Furlined Director: Ted Pauly VP/Executive Producer: Eriks Krumins Executive Producer: Dave Thorne Executive Producer of Sales: Meghan Lang Line Producer: Jennifer Gee DOP: Kris Kachikis Edit: Big Sky Edit Editor / Sound Designer / Mixer: Chris Franklin Co-Editor / Colorist: Dave Madden Sr. Asst. Editor: Liz Bilinsky Jr. Asst. Editor: Megan Elledge Graphics / FX: Ryan Sears, Steve Kutny Executive Producer: Cheryl Panek Asst. Producer: Grace Phillips Music: APM Music Account Executive: Lauren Bell Stock Video Footage: T3Media Senior Account Manager: Amy Geisert Photography: Magnum Photos Corporate Sales Manager: Diane Raimondo Photographer: Paolo Pellegrin
Is he asking for Change, or is he asking for CHANGE? Follow a man as he affects multiple peoples' lives with just one dollar, proving that it doesn't take much to be the change in someone's life. The homeless man is played by Robert P. Campbell. You can't watch this without getting a little teary eyed, hopefully it will inspire you as it has me to make an effort to make a positive change in someone's life Winner — Best Short Film — Maryville Film Festival Winner — Audience Choice Award — Gateway Film Festival Winner — Audience Choice Award — Moonlight Film Festival Nominated — Best Female Filmmaker Award — Action On Film Intl Film Festival Nominated — Sirrocco Award — Action On Film Intl Film Festival Nominated — Best Silent Film — BareBones Intl Film Festival Credits: Written and directed by Sharon Wright Director of photography/editor Kendal Sinn Composer Christopher Komsthoeft More about Sharon Wright Here.
Can MiO Fit new spokescelebrity Tracy Morgan say *#&^%$* on TV? We're not sure, but we know you can change water into a sports drink with electrolytes and zero calories. All you need is MiO Fit. Change is Coming 2.03.13 and with that we have yet another teaser spot for the 2013 Super Bowl Ad Extravaganza.
PR Newswire Press: "With countless millions watching the big game, we couldn't think of a better and more relevant way to introduce MiO Fit," said Doug Weekes, VP Refreshment Beverages for Kraft. "This new line of MiO introduces a world of change for sports drinks and we are so proud to debut it with our MiO Fit "Anthem" commercial during Super Bowl XLVII."
The comical spot features actor and comedian Tracy Morgan who takes a humorous look at all the other things that we have changed in America, beyond just sports drinks. The advertisement was created by TAXI New York and directed by Martin Granger.
The MiO Fit commercial will kick off an integrated marketing effort to introduce the new product to America. The campaign will include strong digital and social media, public relations, sampling, and consumer incentives starting the week before the game and extending through March. The brand will also engage social media fans in a conversation about "change" by asking what other changes they would like to see and why.
For the first time in its 20-year history, G Adventures will communicate and engage with people around the world through one unified question: “What will you do today for tomorrow?”
This is the first video of the series. Shot from the perspective of a G Adventures traveler, these films express a shared hope for a better world. They tap into the power of an international and interconnected G Adventures community to spark change and create positive action unrestricted by geographic barriers. Grouped thematically around four ideas — freedom, beauty, knowledge and community — the films serve to associate these compelling and creative ideas with the G Adventures brand. These films demonstrate, through inspiring scenes of G Adventures travelers captured around the world, from Morocco to Brazil—how people are seizing the day, and in so doing, are creating positive change. They hope to inspire people to join with G Adventures and serve as a rallying cry to create positive change in the world today. As people from different backgrounds work for positive change and progress and take advantage of opportunities, G Adventures will be there to serve as the company that brings them together, challenging them to leave the world better than we found it. By harnessing the power of its global group of travelers, the G Adventures brand hopes to raise awareness and support for a diverse range of thought leaders around the globe who embody the ideals of the G Adventures brand. The G-Project is powered by G Adventures.
Credits: Advertised brand: G Adventures Advert title(s): What will you do today, for tomorrow? Advertising Agency: G Adventures Brand Team (in-house) Creative Director: Jaymie Bachiu Art Director: Leonardo Tamburri Copywriters: Steve English & Daniel Sendecki Videographers: Kyle Jordan & Joe DiBenedetto
"Tastes change, fashions change, and the advertiser has to change with them." Thomas J. Barrat, aka. "the father of modern advertising".
The industry of advertising has not failed to realize the emergent customization of literally anything that surrounds us. Being one of the many social changes the digital world has brought, advertisers soon understood the benefits of tailoring their products to specific audiences. This goes in line with other customization trends that this decade of the twenty-first century has seen, such as 3D printing technologies allowing you to have a different -and brand new!- cereal bowl every day; or the striking objects and architectures that digital design has freed from the idea of 'the mass'.
Advertisers have slowly, but steadily, started to implement this new approach in a variety of ways, both virtual and analog. While predicting the future is always a slippery thing to do, one could start to see a tendency to favour all things bespoke, to the detriment of audiences understood as homogenous masses of identical individuals. This had started shyly with the television, where toys would be advertised in the middle of children’s programs, and alcoholic beverages after late-night movies. The exploitation of these customization techniques, however, has undergone a radical makeover with the arrival of the Internet and the subsequent acceptance of the digital realm. Customization of a company's advertising campaigns comes hand in hand with other public relation strategies, as a matter of fact, and is intimately related to the company's brand identity. When a PR agency embarks the task of developing developing a corporate brand identity, it will typically begin by asking just that: who are our customers? Clarifying what your audience’s needs are is a step in the right direction when it comes to bespoke advertising, based on the potential customers' specific tastes and likings, rather than blindly advertising to an obscure mass of unknown individuals.
You might have realized that the advertising in sites such as YouTube or your e-mail service provider varies according to your latest web searches or the messages you have exchanged with your contacts. Indeed, the algorithm sometimes gets things wrong, such as the day my German boyfriend sent bussi (kisses), and a bunch of adverts of Finnish bus companies (bussi) appeared in Suomi all over my web browser! If you are yet to realize about these changes, you might well have received a newspaper in the post, with your own name printed in the headline instead! University prospectuses these days are also customized to the prospective student's interests, and displaying their name on every other page. Could this be the doomsday of mass advertising?
Advertising is arguably as old as human society, and it started as a way to inform the public, ie. the audiences and potential clients, about one's own services. Never before, however, has advertising had the possibility of selecting its audiences as carefully as before. Flyers have been put up by blacksmiths and doctors alike, while stall owners at markets have sung and shouted about their products in all cities worldwide. Nowadays, more than a decade into the twenty-first century, it is more urgent than ever to utilize digital technologies in order to do something that these advertising methods did not: optimization. These methods were targeting all passers-by, without carefully selecting them in order to direct their message only to those who might have been interested in the services offered. In other words, optimized advertising means sending out one's message only to interested audiences, and thus avoiding unnecessary expenses.
Moving away from mass advertising means entering an era of optimal advertising. Thankfully, this is possible because the means are now available. All successful businesses are acutely aware of it, but not all strands of possibility have been explored. Television and cinema, not to mention newspapers, are only the grandparents to the new universes of interactive and multi-media advertising that gadgets such as tablets and smartphones have opened before us. Advertising brought to you in a silver tray.
A guest post from Fortune PR.
Photo Credit: Mackenzie King addressing an outdoor audience on his Western Tour, 1941. William Lyon Mackenzie King. Library and Archives Canada, C-068667
IKEA's latest advert features Gnomes who sabotage a couple who are trying to improve their garden. The commercial that is a music video features music by The Palace Of Budapest Philharmonic Orchestra and The Heritage Singers doing a cover song of the Mötley Crüe song Time for Change.
The adverts, which launch on Saturday 13 April, look at a family trying to transform their garden with IKEA outdoor furniture, but they have some opposition to the change, from the ultimate embodiment of everything that’s tired and dreary about British gardens – the garden gnome. The gnomes will do anything possible to keep the garden the way that they like it – kitsch and dull. Every improvement the family makes, hanging colorful SOLVIN DEN solar-powered lights, erecting a KARLSÖ gazebo and introducing the ARHOLMA outdoor sofa, angers the gnomes, who do anything to stop the family.
The campaign, which features a 60 second TV ad and a 2 minute music video, uses the insight that although the UK are a house-proud nation who love their gardens, we simply aren’t making the most of them, whether big or small or come rain or shine. The campaign is intended to inspire people to give as much thought to how they furnish their outdoor space as they would any room inside of their house, showing off some of the most inspiring IKEA solutions along the way, whatever the weather.
Credits: Client: Ikea Creative Agency: Mother, London Director: Mike Maguire Production Co.: Biscuit Filmworks Managing Director: Shawn Lacy Executive Producer: Orlando Wood/ Colleen O’Donnell Head of Production: Rachel Glaub Producer: Gustav Geldenhuys Production Designer: Alexis Ross Editor: Ed C @ Final Cut Post Production: The Mill Audio post-production: 750mph DoP: Ulla Pontikos
UPDATE: April 26, The Gnomes speak:
This has gone on long enough, IKEAS attempt to throw us out and replace us with affordable flat packed garden furniture is simply ridiculous. The time has come to fight back!
We, the garden gnomes of the United Kingdom are uniting as we fight to bring back our rightful place in the luscious green gardens up and down this beautiful country.
We have Billy, admit that we belong in gardens and he shall not be harmed. Your choice....
First official movie trailer/teaser for the movie "Lincoln", actually lets try that again this a Google Play Presents — "An Exclusive First Look At Lincoln" preety cool huh, I know I'm looking forward to seeing it.
Steven Spielberg directs two-time Academy Award® winner Daniel Day-Lewis in "Lincoln," a revealing drama that focuses on the 16th President's tumultuous final months in office. In a nation divided by war and the strong winds of change, Lincoln pursues a course of action designed to end the war, unite the country and abolish slavery. With the moral courage and fierce determination to succeed, his choices during this critical moment will change the fate of generations to come. The world trailer premiere will be released this Thursday followed by a Live Google Hangout with Spielberg and Joseph Gordon-Levitt. www.lincolnmoviehangout.com
The official movie poster for the film was released last month, check it out HERE.
Clearing of prisoners Guantanama — accident or law? Destruction of vineyards in California — of what does not remind? And turns in food shop of Seattle? The analysis of these and other data unequivocally speaks — to the USA at full speed there is a reorganisation.
Former Soviet leader Michael Gorbachev hopes, that new US president Barack Obama will undertake reforms and will essentially change the American policy. Already now, for the promised changes in the country, some name Obama "the American Gorbachev"...
"Own reorganisation" is necessary to America, — Gorbachev in interview to news agency Associated Press has declared. With it some ill-wishers of mister Obama agree also: they recollect, that after Gorbachev's liberal reforms in 1991 Soviet Union has collapsed, and wait, that policy Obamy will lead to the USA to crash.
Gorbachev, however, is convinced, that strong America is necessary to the world, and financial crisis has clearly shown it. The ex-president of the USSR has urged Washington to use the influence on the blessing of all planet. "That is bad for America, is bad for all world", — he has noted.
Earlier Gorbachev already declared, that only by means of new reorganisation it is possible to win world financial crisis, and also asserted, that the future US president should change seriously a former course to restore balance on a planet.
Now Gorbachev has added, that many world leaders, including heads of Russia and Iran, aspire to improvement of relations with Washington, and has urged the president not to miss this possibility.
He has suggested a policy to reconsider the decision on placing of systems ABOUT in Poland and Czechia. Making comments on threat of president Dmitry Medvedev to place a short-range missile in Kaliningrad, Gorbachev has noticed, that it was not attempt to check up on durability of the new US president. — It was simple an echo of the past epoch, — he has declared. — If you will make it to us, we will answer you the same... — It it is not necessary To us.
Speaking about, whether Vladimir Putin can return to the Kremlin by early election, Gorbachev has told: "To tell the truth, I do not think... It all the same that the United States initiate new elections right after these". He has added, that many Russian consider Putin as stronger leader, but has underlined, that Putin and Medvedev is one command. "To Russia a tandem, a normal tandem, it does not represent danger", — Michael Gorbachev has calmed.
An interesting take on cigarettes showcased here in a new commercial for the "DNA Project" entitled The Cigarette That Saved Lives. The DNA Project had the following to say about the ad campaign: Egg Films’ Bruno Bossi recently directed The Cigarette That Saved Lives, a controversial commercial for The DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science with the invaluable support of The Change a Life Trust.“It came as a surprise, as it does to most people, that we do not have the legislative framework in place to more fully use DNA profiling for crime scene investigation in our country,” says Bruno.In South Africa, the National DNA Database only has about 133 000 DNA profiles and there are only two South African Police Services labs that can perform DNA profiling on forensic samples. Conceptualised by Fox P2, The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict.The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies. “The wonderful thing about this ad is that it creates conversation,” says The DNA Project founder Vanessa Lynch. “Egg and Fox P2 have done a brilliant job.”Everyone involved with the shoot worked pro bono, from the crew to the rental houses. “This project struck me as one of the more worthwhile causes in our country,” says Bruno. The DNA Project would also like to thank the Change A Life Trust for helping by sponsoring this advert. Vanessa set up The DNA Project after her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected.“There was only one chance to collect and preserve that evidence, and it was lost,” says Vanessa. “We can never go back, so that crucial link to my father’s killers was lost with it.” The Cigarette That Saved Lives is currently screening on local broadcasters as part of the 16 Days of Activism for No Violence Against Women and Children between 25 November (International Day for the Elimination of Violence Against Women) and 10 December 2011 (International Human Rights Day).“Awareness is one of our biggest problems,” says Vanessa. “You can have the laws and systems in place but you only have once chance to gather the evidence before it’s lost forever.” Credits: Advertising Agency: FoxP2, Cape Town, South Africa Agency Producer: Katherine Tripp Executive Creative Director: Justin Gomes Copywriter: Gavin Williams Art Director: Michael Lees-Rolfe Director: Bruno Bossi Director of Photography: Paul Gilpin Producer: Kirsten Clarence Post Production Company: Black Ginger Editing Company: Priest Editor: Matthew Swanepoel Music: Marc Algranti Music Publisher: Pulse Music NY
Dodge and the all new 2013 Dodge Dart has "New Rules". Great new 90 second commercial for the Dart created by ad agency W+K Portland, "How To Change Cars Forever" is a brilliant piece of work that all starts with an idea.
Watch for quick celebrity appearances by Tom Brady, Travis Pastrana and of course The Nerds.
Credits: Ad Agency: W+K Portland Creative Directors: Aaron Allen/Joe Staples/Michael Tabtabi Copywriter: Matt Rivitz/Justin Armour/Jared Elms Art Director: Tyler Magnussen/Devin Gillepsie Executive Producer: Corey Bartha Account Team: Thomas Harvey/Lani Riechenbach/Corey Woodson Executive Creative Directors: Mark Fitzloff/Susan Hoffman Agency Head of Production: Ben Grylewicz
Playgrounds should never be battlegrounds. Change the story. #withSyria
We can't reverse what's happened in Syria but we can change how the story ends. While ISIS have seized headlines, thia video tells the story not making the news : the horror endured by ordinary Syrians on a daily basis. With the death toll close to 200,000 Syria is now the most dangerous place in the world. The majority of civilian deaths can be attributed to "barrel bombs" - oil drums filled with explosives, chemical weapons, rusty nails dropped from Syrian regime helicopters onto populated areas. The same area is often hit twice, to ensure those coming to rescue the victims are also killed.
Credits: Production Company: UNIT9 FILMS Director/Writer: Martin Stirling Producer/Exec Producer: Michelle Craig DOP: Carl Burke Focus Puller: Jonny Franklin Researcher: Harry Starkey Midha Production Partner: Atlantik Films Editor: Alex Burt Grade: UN1T POST Colourist: Simon Astbury Sound Design: Jon Clarke Post-Sound Producer: Rebecca Bell FACTORY VFX + POST CHERRY CHERRY VFX Supervisor: Nico Cotta, Tony Landais Compositors: Ergin Ishakoglu, James Cornwell, Doruk Saglam, Utku Ertin, Mertcan Ag, Nico Cotta, Otis Guinness-Walker CG Artists: Bogi Gulacsi, Ceyhan Kapusuz, Zeynep Onder, Tony Landais Digital Matte Painters: Stuart Tozer, Richard Tilbury Executive Producer: Chris Allen Line Producer: Sezen Akpolat MUSIC: 'Youth' Daughter
Against all odds, and the law, Asta Philpot has spent the last five years helping disabled people discover sex. Asta and the non-profit organization Come4 express how they hope to change our views on sex with this public awareness ad campaign.
Credits: Song Title and Music: Jd023 by Ryuichi Sakamoto Advertising Agency: Being-TBWA, Paris, France Creative Director: Alasdhair MacGregor, Thierry Buriez Art Director: Julien Chiapolini Copywriter: Riccardo Fregoso Director: Jeppe Ronde Production company: Bacon, Henry de Czar Executive Producer: Jean Ozannat DoP: Sebastien Blenkov Agency Producer: Maxime Boiron
Here's To Change, Robert Downey Jr. explains the deal in the latest ad campaign that they have been promoting with a number of teaser spots over the last couple of weeks. The 2 minute web ad was done by creative advertising agency 171 Worldwide.
This is some really awesome 3D animation work for Tag Heuer, "the frog". Thanks to Stash Media for discovering the spot and tracking down Mécanique Générale, (the Paris based 3D print and animation film production company) who created the Tag Heuer spot. Loving the tagline too....Everything can change in 1/1000th of a second.
Credits: Production Co: Mécanique Générale, Paris.
WGBH's Emmy® Award-winning Design Squad Nation is introducing a revamped website to inspire the next generation of engineers. The online community is fueling kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you. Full press release below.
PBS KIDS' Design Squad Nation® Introduces Revamped Site To Inspire Community of Creative Kids -- Emmy® Award-winning Team behind Design Squad Launches Extensive Updates and New Features to Inspire Next Generation of Engineers -- (Boston, MA, Tuesday, October 2, 2012) — WGBH announced the official launch of the revamped Design Squad Nation®, an online community that provides kids with a forum to express their adventurous, do-it-yourself spirit and share their creative ideas with other like-minded kids. Hot on the heels of a renewed DIY movement, the PBS KIDS Design Squad Nation website is the latest iteration of a franchise that includes a four-season run of the Emmy® and Peabody Award-winning TV shows Design Squad and Design Squad Nation. Design Squad Nation can be found at http://pbskids.org/designsquad/.
Why it's important
By nature, every young kid is a budding engineer: building contraptions with glue and Popsicle sticks or sketching an idea for an automatic pet feeder. But as kids get older, they have fewer moments in their daily lives where they can develop those critical thinking skills. Design Squad Nation fuels kids' spirit of inventiveness, providing a destination where they can discover firsthand that engineering isn't something done by boring grownups in hidden labs: it's solving problems in creative ways...everyday, and all around you.
How it works
Kids can join Design Squad Nation for free; earn points by contributing ideas, sketches, and photos of the projects they dream up; and keep track of all the things they have made in their own profile pages. As users contribute more to the site, they earn more points and move up in rank from "Newbie" to "Phenom." The goal is to frame the design process as a game, encouraging a virtuous cycle that gets kids to continue sharing their own ideas while cheering on others to do the same.
Kids ask great questions that deserve great answers! On Design Squad Nation, engineer-hosts Nate Ball and Deysi Melgar respond to questions in a series of short videos posted online. One week, Nate will add his own ideas to kids' sketches of waterpark rides. The next, Deysi will share what's so amazing about NASA's Curiosity Mars rover. As mentors and guides, Nate and Deysi show kids how engineers see things through a creative lens, inspiring kids to do the same.
Video made for the YouTube Generation
Into fashion? We've got a video about how engineering connects to it. How about cooking, sports, camping, or dancing? We've got those, too, and we're rolling out more videos all the time-from cool stunts to how-tos. We know that kids have many interests, and that their favorites shift from one thing to the next. No matter what they are into, Design Squad Nation has a video, project, or inspiring example of how engineering can further their interests.
The team behind the site
A passionate team of educators, Emmy® Award-winning producers, and website engineers at WGBH created Design Squad (the TV show) and Design Squad Nation. And that team is constantly looking for new ways to share the power of engineering and inspire kids to dream big. Their efforts are garnering wide acclaim. Design Squad Nation just earned a 2012 Emmy Award in the category of New Approaches-Daytime Children's.
"More than a website, Design Squad Nation is a growing community built around the belief that through creative problem-solving and engineering, any kid can make a difference," says executive producer Marisa Wolsky. "We currently are hard at work to make this community bigger and stronger, inspiring a new generation of engineers to dream big and change the world."
Design Squad Nation invites the next generation of great thinkers to get involved at pbskids.org/designsquadnation. Viewers also can follow Design Squad Nation on Facebook and on Twitter.
Serve Marketing has once again partnered with the Coalition for Children, Youth and Families to bring attention to the need of foster care families in Wisconsin. They worked with foster parents, foster children, college students and the surrounding communities to create the "Shelter From the Storm" campaign. A follow-up to last year's Silver Anvil nominated "Turn A Life Around" handstand campaign, umbrella flashmobs across the state will occur throughout the month of May (Foster Care Awareness month). These bright yellow umbrellas symbolize the safe haven that a foster family can provide to a child in need.
Billboards and a televised PSA direct viewers to FosterParentsRock.org, where information about becoming a foster parent is available. Through traditional and social media outreach, Serve was able to garner the attention of communities to join the events and support the cause. At these events, potential foster care parents were able to interact with other foster families to learn more about this unique parenting challenge and erase the negative stigmas that surround foster care.
"These kids’ lives are like being caught in a virtual storm every day," explains the campaign’s creator, Gary Mueller. "That’s why we chose to use iconic yellow umbrellas as the metaphor for foster parenting and what it means to these children. That when you become a foster parent, you’re literally giving kids shelter from the storm."
"Our end goal in this campaign is to change the stigma about what it means to be a foster parent," Colleen Ellingson, CEO of the Coalition for Children, Youth and Families, says. "By getting out there, being visible in the community and giving passerby the opportunity to talk to real foster families, we hope to inspire people to make a difference in a child’s life and be their support system."
Credits: Created by Serve Marketing — an all-volunteer, nonprofit advertising agency. Print Credits Art Director: Scott Krahn Creative Director: Gary Mueller Copywriter: Gary Mueller Photographer: Nick Collura Photo Retoucher: Anthony Giacomino Producer: Terri Burmester
PSA Credits Director: Rob Fischer Exec Producer: Sue Karpfinger Editor: Dave Kuhnen Audio: Peter Batchhelder, Independent Studios
So Carl's Jr. and Hardee's are launching the Jim Beam Bourbon Burger with a new commercial starring Supermodel Heidi Klum. Klum takes on the iconic role of Mrs. Robinson in the new ad for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25, until then a behind the scenes clip is all we have.
Press via: In yet another fast food first, Carl’s Jr.® and Hardee’s® will begin selling burgers with the distinctive taste of a branded, distilled spirit when they introduce the new Jim Beam® Bourbon Burger this week. A mature burger for mature tastes, the Jim Beam Bourbon Burger features rich and tangy sauce flavored with Jim Beam bourbon – the world’s No. 1-selling bourbon – crispy onion straws, two strips of bacon, pepper-Jack cheese, lettuce and tomato, all atop a charbroiled beef patty and served on a sesame seed bun. The Jim Beam Bourbon Burger is available now at all Hardee’s restaurants and at all Carl’s Jr. locations starting tomorrow.
“Higher-end restaurants have long served menu items flavored with branded spirits but, until now, they had yet to find their way onto fast food menus and we considered it our mission to change that,” said Brad Haley, chief marketing officer for Carl’s Jr. and Hardee’s. “The sweet, smoky flavors of Jim Beam bourbon go really well with the great taste of a charbroiled burger, and the folks at Jim Beam were just as excited about the pairing as we were. While there is no residual alcohol in the sauce, that wonderful bourbon taste remains and is enhanced by the smoky flavors of bacon, the spice of pepper-Jack cheese, the salty-crunch of crispy onion straws, and fresh lettuce and tomato. And, who better to help us promote this burger for grown-up tastes than the incomparable Heidi Klum?”
The Jim Beam Bourbon Burger is available as an entrée for $3.59 or as a combo meal with fries and a drink for $6.09 at Carl’s Jr. and $5.59 at Hardee’s. Prices may vary by location.
Supermodel Heidi Klum takes on the iconic role of Mrs. Robinson in the new commercial for the Jim Beam Bourbon Burger, inspired by the classic coming-of-age movie The Graduate. Created by Los Angeles- and Amsterdam-based creative agency 72andSunny, the commercial, titled “Mrs. Robinson,” depicts Heidi tempting a naive younger man with this indulgent burger. The commercial will begin airing nationally on March 25.
“For Carl's Jr. and Hardee's, paying homage to this iconic movie moment is an appropriately fun and irreverent way to introduce the mature taste of bourbon to hungry guys,” said Glenn Cole, founding partner and CCO at 72andSunny. "In casting the new Mrs. Robinson, we hoped to find someone with as much savvy, sophistication and sex appeal as the original Mrs. Robinson. In Heidi Klum, we got a wildly successful producer, businesswoman, TV host and one of the most iconic supermodels of all time. Not a bad day at the office."
“The Bourbon Burger is no ordinary burger. It was truly the star of this commercial and I was proud to play the supporting role,” said Klum. “I’m not sure who had more touch-ups – me with the hair and lip gloss or the Bourbon Burger with the readjusting of the lettuce, spritzing of the tomatoes and fluffing of the bun.”
Challenge: The once elusive, now strongly emerging Russian middle class still prefers big, expensive cars, an obvious proof of its social success. Although most of them are in dire need of a second car, our potential customers showed virtually no interest in our Smarts. Our objective was to bring the most reluctant consumers to test drive the Smart and change their state of mind from “Smart is not really a car” into being true believers and advocates of the Smart.
Solution: Our secret weapon: once you take the Smart for a ride, you’ll fall in love with it. Core audience’s weakest point: their big cars and all the problems they bring along.
Context: Most illegally parked cars in Moscow are picked-up during the weekend shopping. Once car-less, drivers go through a real ordeal – exorbitant, hours long cab rides through Moscow’s traffic, in order to get back their cars.
Idea: At the peak of the driver’s desperation, the Smart Teams jump in, offering free rides, a unique opportunity to test drive the versatile Smart in some of the World’s worst traffic jams.
Being there for them exactly at the moment when they needed a car the most turned reluctant, condescending consumers into true believers – a 100% realistic test drive of the very car that could have saved them from all the hustle.
Results: 40 Smarts saved 623 car-less drivers during 3 days, in parking lots around 8 shopping malls
Over 400 drivers became true belivers (“Smart is a real car”) – rate of conversion of 70% — advocating Smart on their vkontakte and Facebook profiles
Blogs and news portals picked-up the stories, generating hundreds of thousands of dollars in earned media and incalculable amounts of positive emotions around the tiny cars that saved the day of Moscow car-less drivers
Test drives increased 10 fold and Sales increased by 300% in the 2 weeks following the event
CREDITS: Brand / Title: Mercedes Benz AG – Smart Creative Ad Agency: BBDO Group, Moscow Chief Creative Officer: Igor Lutz Creative Director: Mihai Coliban Deputy Creative Director: Sergey Kozhevnikov Senior Art Director: Darya Agapova Senior Producer BBDO: Valery Gorokhov Producer Assistant BBDO: Natalya Abzalova Animation: Kirill Kulygin Producer Park Production: Irina Lanskaya Director Park Production: Ivan Oganesov DOP Park Production: Georgy Leonov Managing Director Pelican Event: Elena Novikova Account Manager Pelican Event: Maria Stepkova Client Service Director: Christina Tancher Group Account Director: Anna Sokolova Account Manager: Yana Bader
GE speaks the language of industry and they explain to us via there latest 2 minute web film/ad. The film tells of young boy who does not speak but beeps. As the boy grows up, he discovers that he can talk with machines, which makes them work better...“When you speak the language of industry, the conversation can change the world.”
Creative Credits: Advertising Agency: BBDO, New York, USA Chief Creative Officers: David Lubars, Greg Hahn Executive Creative Director: Michael Aimette Creative Director / Copywriter: Tim Roan Associate Creative Director / Art Director: Lance Vining Director of Integrated Production: David Rolfe Executive Producer: Diane Hill Producer: George Sholley Junior Producer: Sasha White Head of Music Production: Rani Vaz Executive Music Producer: John Melillo Worldwide Senior Account Director: Brandon Fowler Senior Account Director: Peter McCallum Account Manager: Tessa Cosenza Production Company: Park Pictures Executive Producer/Owner: Jackie Kelman Bisbee Executive Producer: MaryAnn Marino EP and Line Producer: Caroline Kousidonis Director: Lance Acord Editorial: Exile Editor: Kirk Baxter Assistant Editor: Nate Gross Executive Post Producer: CL Weaver Visual Effects Company: A52 Sound Design: Barking Owl Mix: LIME Studios Mixer: Zac Fisher Music: Beck
![[Guest Post] The Doomsday of Mass Advertising](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1pzoCH_IVH8fd0V5fUusRpsUQJz01b0b3MVnaDLvaj-mRIcQDg5ik5lTO50MkjAbQwgJ0NQJHME_SvBEfGGoYkEVM1Maetc1WqvdIORlNDuHhUNJ404aygDiIyeU1bbPBotZiCw9IqhoP/s1333/Doomsday+Advertising.jpg)
Gorbachev, however, is convinced, that strong America is necessary to the world, and financial crisis has clearly shown it. The ex-president of the USSR has urged Washington to use the influence on the blessing of all planet.
Speaking about, whether Vladimir Putin can return to the Kremlin by early election, Gorbachev has told: "To tell the truth, I do not think...
