On the river Potomac near to the Pentagon doctrines of the Coast guard of the USA on September, 11th have taken place, informs CNN.
Doctrines have coincided on time with speech of the US president at mourning ceremony in memory of acts of terrorism on September, 11th, 2001. Eyewitnesses have heard, as the Coast guard boat through a loudspeaker demands, that other vessel has stopped. Then local residents have heard shots: it was informed, that them was ten.
Officials in Washington, however, have declared, that during doctrines nobody shot. The coast guard fulfilled actions at intrusion of a suspicious vessel into the given zone.
Barack Obama has arrived on September, 11th to the memorial complex opened one year ago in the Pentagon. One of four planes stolen by terrorists in September, 2001 has fallen to headquarters of the Ministry of Defence of the USA, 184 persons there were lost. In total victims of acts of terrorism on September, 11th became more than 3000 persons.
Just as the world finished watching the Opening Ceremony of the London 2012 Olympic Games, Procter & Gamble and Gillette staged an unforgettable event to wish Team USA a great start to The Olympics. The event was a spectacle of light and water featuring 60-foot holograms of Team USA athletes Tyson Gay launching off the blocks and Ryan Lochte diving into historic Boston Harbor. Set to the music of M83 "Steve McQueen", the event officially launched Gillette's global 'Get Started' campaign.
Part science, part nature and part digital art, Gillette created a series of projected light displays on buildings throughout Boston culminating in a massive water show. The event used half a dozen projectors to display video images of Ryan Lochte and Tyson Gay in action on two massive screens of particulate water vapor sprayed above the surface of the water adjacent to Boston's Institute of Contemporary Art.
“The archaeologist,” said Sir Mortimer Wheeler, one of the grand old men of archaeology, “is digging up, not things, but people.” The point about sites of antiquity is that, often surviving in a fragmented state, their meaning doesn’t immediately rear up and hit you between the eyes. It can be hard on a 21st century holiday to see a temple and imagine the priests and priestesses, the colours, the crowds, the ceremony and the sacrifices.
Selinunte – ancient Greek archaeological site in Sicily, Italy [Credit: Chiara Marra]But tours with the specialist company Andante are led by archaeologists who understand how to translate the remains left by real people into the story of ancient lives, lived thousands of years ago.
Sicily’s archaeology is extremely high calibre. The island was at the centre of trade routes in the days when travel was often easiest via sea. Ancient empires, from the Greeks and Romans to the Moors and the Normans, cast covetous eyes upon Sicily and left an enduring imprint with a great many magnificent buildings.
When the Greeks arrived here shortly after the turn of the first millennium BC, they quickly settled and started building their magnificent stone temples on an enormous scale. At Agrigento, they were erected along a ridge to create an intimidating line of massive architecture visible from the sea, which remains visually arresting today.
At Syracuse — once occupied by the Corinthians and over which the Greeks and Romans waged a drawn-out war – much of the story is told by remaining monuments: temples, fortifications and the famous stone quarries which doubled as the final prison of thousands of enemy soldiers used as slaves, most of whom died.
All of ancient life is here; religious, military, those of vast fortune with their showy villas, as well as the gifted craftsmen and artists who made them.
In some places in Sicily, the archaeologist’s trained eye helps put together the less obvious clues to bring the place vividly back to life.
The 12th century cathedral at Monreale is one of Sicily's most impressive sights [Credit: Telegraph]At others, such as the grand 12th-century Norman cathedral of Monreale, or in the private chapel of Roger of Sicily at the palace in Palermo — both decorated with glittering swathes of Byzantine mosaics — you put the brain on hold and simply succumb to the pulse-quickening visuals.
The Graeco-Roman theatre at Taormina, set against the formidable backdrop of Mount Etna, also takes some beating for sheer emotional impact.
Andante stresses the “knowledge worn lightly” aspect of these comprehensive tours of the island, and also offers a Relaxed Break here – seven days based in one lovely hotel on the island of Ortygia with your own archaeologist, as well as Andante With Independence, for those who want the archaeologist and the specialist arrangements, but less of the “group” aspect.
Sir Mortimer would have been proud — on every tour it is not the monuments that are the focus, but the people who made them.
Author: Jack Wilkinson | Source: The Telegraph/UK [February 03, 2012]
And, these are the newest TV spots for Apple that aired last night during the 2012 London Olympics opening ceremony. The Apple Genius, sporting the signature blue Apple T-shirt is there when they need him most in the three commercials, "Mayday", "Basically" and "Labor" all below.
Could this young looking Matthew Broderick be the face of Apple's ad campaign of the future?
Apple | Mac | "Mayday" TV Ad The Apple Genius shows a fellow passenger how easy it is to make great home movies with iMovie. All before the tray tables are returned to their upright position.
Apple | Mac | "Basically" TV Ad the Apple Genius points out there are a lot of things that separate a Mac from an ordinary computer, like great apps that come built in.
Apple | Mac | "Labor" TV Ad The Apple Genius shows a soon-to-be father all the amazing things he can make with iPhoto, just before his wife goes into labor.
McDonald's makes it all about it all about the people at the 2012 London Olympics with this new TV advert entitled "We All Make The Games."
Press: McDonald’s UK’s £10 million responsive advertising campaign to celebrate London 2012 – ‘We All Make The Games’ — was designed to use a multitude of media channels to capture, replay and celebrate the people, moments, and emotions that are helping make the London 2012 Olympic and Paralympic Games such a spectacular event.
The overarching campaign launched on 25 June 2012 with in-store activity and outdoor advertising. TV, press and digital outdoor ads and other digital activity have followed, including a Facebook app which allows members of the British public and visitors to the Games to upload photos of themselves, friends and relatives getting into the spirit of the Games.
As Team GB make their way up the medal table and more people are getting swept along in the excitement of the Games, hundreds of moments of nationwide celebration are being captured through the user-generated element of the campaign.
McDonald’s has had over 20,000 active users of the Facebook App, in the period 13th to 30th July and 60 user-generated images have already been featured as part of the campaign – up on Piccadilly Lights in central London; printed in the Sun newspaper as half page ads; featured on the McDonald’s UK Facebook page and McDonald’s.co.uk and across digital outdoor screens across the UK.
A re-edited 60 second filmed documentary ad breaks on Saturday 4th August. Now titled ‘We’re all making the Games’, real fans have been filmed during the first week of the Games, capturing the highs, the lows, the passion and the those little intimate moments.
A selection of the user-generated images and additional filmed documentary material that is currently being captured at various fan parks across the UK will also be developed into a TV commercial developed especially for the Closing Ceremony.
Credits: Creative Agency — Leo Burnett London Copywriters — Mark Franklin & Rob Tenconi Art Directors — Mark Franklin & Rob Tenconi Creative Director — Adam Tucker Planners — Tom Roach & Kit Patrick Production Company — Moxie Pictures Directors — Luke Franklin & Neil Gorringe Production Company Producer — Jess Ensor Agency Producer — Graeme Light Editor — James Rosen, Final Cut Post-production — MPC Audio post-production — Wave
To celebrate the opening of the first factory manufacturing OREO in the UK, Draftfcb London have put together a print campaign honoring Sheffield’s unique heritage. Inspired by OREO’s recent Daily Twist campaign commemorating the cookie’s 100th Anniversary, the new print ads feature local legends with classic Northern tongue-in-cheek humour.“Mondelez are very excited to bring OREO to Sheffield. We’re thrilled to be producing our iconic biscuits in an iconic city with a rich industrial history,” said Toby Bevans, senior brand manager for OREO. OREO encourages their new neighbors to rejoice in the arrival of the black and white treat by tapping into the sporting prowess of Sheffield Wednesday and Sheffield United football clubs. The ad will feature in local press and 60 different sites across the city. The campaign also includes two additional executions of the creative concept which are being used to feed excitement internally. One continues the sporting theme alluding to the home of World Snooker, The Crucible. The other gives a nod to one of Yorkshire’s most famous film plots in the form of four cheeky cookies in a state of undress, promising to go the Full Monty. Steven Bennett-Day commented, “Given the city’s fertile cultural background it was easy for us to find different executions celebrating OREO Made in Sheffield using the popular Daily Twist concept, which presented a whimsical humorous and eye-catching campaign to celebrate OREO’s anniversary last year.” The official opening ceremony for the new home of OREO took place on May 10th and was attended by Deputy Prime Minister Nick Clegg, and David Blunkett, MP for Sheffield Brightside and Hillsborough. The campaign will run from 20th May through 2nd June. Credits: Agency: Draftfcb, London Creative Director: Steven Bennett-Day Copywriter: Dan Shone Art Director: Sean Cullen Senior Account Director: Matt Gigg Media Agency: PHD
“Equus the Trailer” highlights Equus’ premium luxury features and outstanding performance and refinement. The spot mimics an action movie trailer, featuring Equus as the main character and the film’s hero. The familiar deep baritone of the voice-over actor takes the audience through the 30-second trailer, citing “critics” calling the Equus “Colossal,” “Epic” and “Astoundingly Powerful.”
On Hollywood’s biggest night, Hyundai takes center stage for the fifth consecutive year as the exclusive automotive sponsor of the Oscars broadcast on February 24 on ABC. A total of nine ads will air: seven 30-second spots during the ceremony and two 30-second ads during pre-show coverage. The commercials highlight seven different Hyundai models and focus on Hyundai’s growing premium line up. The voice-over man is Academy Award-winner Jeff Bridges.
Hyundai Genesis — The "Paparazzi" ad plays on another movie-star theme as paparazzi cameras frantically try to capture one of Hyundai’s big stars, the Genesis, as it races down the road.
Hyundai Elantra — "Elevator Pitch" commercial uses the concept of pitching a big idea to a movie producer – with the big idea being the award-winning Elantra. The spot highlights Elantra’s heated front and rear seats, Bluetooth enabled features and exceptional horsepower numbers.
Trash Talk with the Smiths | "Driving Home" and "Rehearsing", In the Kenny Smith house, it's never "just a game" the Santa Fe ads.
Hyundai Azera | "Thanks"
They even got into the Harlem Shake craze by celebrating the delivery of the first Veloster RE:MIX Edition.
