ShowBusinessMan [Search results for brilliant] 

Its only been out for 6 hours and I'm already sick to death of hearing about The Twilight Saga: New Moon. Don't get me wrong, I'm excited to actually be alive and old enough to experience a full-blown movie phenomenon as I missed the boat with Star Wars and Indiana Jones. At least I understood the frenzy behind The Lord Of The Rings and Harry Potter movies and didn't want to light myself on fire every time it came on the news. But this... this has got even the most hardcore fan inside of me screaming "that's freakin' enough Twihards, settle the frak down!"

Sigh. At least the guys over at Film Drunk feel my pain and have put together a brilliant piece on the absurdness of Twilight fans and their signs at the New Moon premiere. I strongly recommend you read the whole thing in its entirety here. Otherwise, the best bits are below:

"I’m only picking a few of my favorites, but clearly this represented a cross section of America’s finest. Like this guy. He likes America, sleeveless shirts, and vampires that sparkle. I think that was a Bob Seger song. Or this girl, the one behind the girl in the front. She wants to be “a stupid lamb.” Or possibly a stupid lamp, it isn’t entirely clear. Regardless, it’s good to have ambitions. Then there’s these girls,who support the Cullen diet, while standing behind a lady who doesn’t seem to support any diets. Diversity is beautiful. Meanwhile, the girl in the front right is enjoying her one day of the month outside. Anyway, I just thought you guys should enjoy some of these photos, because a lot of good cats went hungry for this."

Well said.

In other vampire news, the poster art for Daybreakers hit the net today and it looks siiiiiiick. And how's the quote from Variety; "Take The Matrix and 28 Days Later and you've got Daybreakers". That's a bloody brilliant line about the film and the poster art looks very slick. Very awesome. Very promising and hopefully a far cry from the romantic notion of vampires, I want to see more bloodsuckers darn it. Daybreakers is an Australian film shot in Queensland earlier this year on a budget of $25 million and stars Ethan Hawke, William Dafoe, Isabel Lucas and Sam Neil. Set in the not too distant future (2019 to be exact), a plague has turned most humans in to vampires who are now faced with a dwindling blood supply. Shot by the Spierig Brothers, I really hope this is a successful attempt by them to cross over in to Hollywood mainstream. If the trailer is anything to go by...

What if Einstein ran? Discover the theorem and truths at IfEinsteinRan

Part 1 above, and Part 2 of Einstein solving the theorem of running, experience how A Brilliant Run is engineered and discover the new truths revealed below.

[R+Id+E] = A Brilliant Run, pretty cool, but then again I love all things Albert Einstein.
Credits:
Ad Agency: Leader Enterprises
Client: Mizuno

GE puts robots on the move in a new TV ad created by BBDO. The ad features famous robots from the past and introduces innovative brilliant machines to come.

The robots are coming out of the woodwork to attend a mega-summit at an unknown location. A star-studded group that includes Data (Star Trek: The Next Generation), B-9 (Lost in Space), K.I.T.T. (Knight Rider), and Robby the Robot (Forbidden Planet) has gathered to get their first glimpse of the next generation of artificial intelligence — the "brilliant machines."

The robots want to a firsthand look at the technology that will make machines work better and smarter. Join them to see how the new products from GE are integrating innovative technology with the ability to communicate, making the world work in ways
never seen before. Join the revolution.

Credits:
Advertising Agency: BBDO, New York
STAR TREK: THE NEXT GENERATION is owned by CBS Studios Inc. Used under license.
Knight Rider is a trademark and copyright of Universal Studios. Licensed by Universal Studios Licensing LLC. All Rights Reserved.
TM & © Turner Entertainment Co. (s12)
Robot B-9™ from "Lost in Space"® is ©Space Productions, Inc. Licensed by Synthesis Entertainment. All rights reserved.

Two new ads for the Apple iPhone 5 began airing yesterday, the first entitled Discover and the second Brilliant. The ads spotlight all the functionality of the device by reminding everyone that yes there still is an app for that, and that.

Are these getting old yet? Maybe not for all you Apple iPhone Loyalist, but considering Samsung put it's ad campaign for the Next Galaxy S4 in the hands of a 10 year old kid, maybe we should be watching for what BlackBerry has planned with their "Keep Moving" campaign.

Or...we could all just unplug for an afternoon and just dance.

Every once in awhile a brilliant ad breaks through the rummage of new commercials and makes you realize just how brilliant some creatives are, this is new commercial promoting Swiss Tourism with the help of Martin Horat and ants....enjoy.

Martin Horat is a genuine Swiss "weather prophet" from the Muotathal in Central Switzerland — not an actor. He has provided us with a forecast for the coming winter.

Carling: Exclusive 'Decorators' Ad — It's a Boy

The decorator screws up William and Kate's Royal Nursery in this brilliant new advert from Carling celebrating the arrival of the Royal Baby Boy. Watch as he finishes the room in a beautiful pink only to find out by the butler that it's not a girl but rather a boy.

Being tasked with promoting The Sunday Times’ month-long series and refresh of its Culture section got us thinking. What are people’s favourite iconic cultural moments across film, music, art and TV? Why do some things enter popular culture and remain there, while others fall by the wayside?

Shot in one stunning take by Us through Academy Films, the film tips its hat to some of the most instantly recognisable moments from culture through the ages. In just 50 seconds, it recreates six iconic scenes from more than 500 years of history: Rodin’s The Thinker, the epochal ‘bench scene’ from Forrest Gump, the Mad Men title sequence, Michelangelo’s seminal Creation of Adam, the Mr Pink/Mr White ‘altercation’ from Tarantino’s Reservoir Dogs, and, finally, the helmeted, Grammy Award-winning electronic duo Daft Punk.

Creative Credits:  
Ad Agency — Grey
Creative Director — Dave Monk
Creatives — Jonathan Rands & Johan Leandersson
Agency Producer — Debbie Impett
Director — Us
Production Company — Academy Films
Executive Producer — Lizie Gower
Producer — Juliette Harris
DOP — Ben Fordesman
A&R Operator — Simon Wood
Art Director — Alison Dominitz
Hair & MakeUp — Lu Hinton
Stylist — Rebecca Hale
Casting — Hammond & Cox
Editor — Dave Stevens @ Assembly Rooms
Post — Electric Theatre Collective
Grade — Aubrey Woodiwiss

Behind the scenes...The making of The Sunday Times "Icons" advert.

Meet Ton, founder of Tons Mustard which happens to be Hollands most environmentally friendly mustard factories, if not the world's. Earlier last year Ton saw a charity auction for the Dutch Red Cross where the highest bidder won a free 30 second TV commercial which would be created by the Amsterdam creative agency Indie, gratis of course.

The video above gives us a brief look into the organic mustard and mayonnaise producers way of life and his vision to what he wanted his commercial to be.

Below is this winning final cut of the commercial that premiered two nights ago, an estimated 2.5 million viewers tuned in to see the Tons Monsterd ad and it was absolutely brilliant.

Credits:
Ad Agency — Indie, and discovered via Amsterdam Ad Blog.

The Polish winery Casa Mariol found a void in the world of business agreements, they believed that such agreements needed more than just ink. What to do, well you fill pens with wine of course, and not just any wine, it was filled with their finest Cabernet Sauvignon and sent out to potential clients with a pre-order form that you could use the wine filled fountain pen to fill out.

The family owned winery wanted to promote their fine wine as a business gift and rather than send potential partners bottles of wine the pens were packaged and sent out. The idea is actually rather brilliant, Casa Mariol filled the pens with a special ink based wine that they believe has a special bonding agent that creates stronger business relationships and we couldn't agree more.

GE fly's into the future with the second ad from their newest ad campaign, "Brilliant Machines" via agency BBDO, New York.

The future of flying is here — and it's not what anyone expected. We've learned how to build airplanes that can fly anywhere in the world, break the sound barrier, and refuel while soaring through the sky. The next frontier in aviation is not a revolution in design but about building smarter planes — brilliant machines that know how to optimize their fuel efficiency on the fly.
The GE jet engine featured in this plane has the ability to understand 5,000 data samples PER SECOND. This helps planes get to their destination with less fuel and minimize the time they spend on the ground — and keeps them soaring through the sky, taking you wherever you want to go.

See the GE Robots on the Move spot HERE.

Credits:
Ad Agency: BBDO, New York

To promote Starbucks’ new Braille menus in Brazil, Sao Paulo-based ad agency Rai created a special version that is spelled out with actual coffee beans.
This menu not only helps vision-impaired costumers make their orders, but also allows everyone to enjoy their coffee, “from the tip of the fingers to the tip of the tongue”.
The coffee beans are stuck onto what looks like an over-sized Starbucks napkin, which is another clever detail of this brilliant ad.

Credits:
Advertising Agency: Rái, São Paulo, Brazil
Creative Director: Andre Baldez Bolognesi, Bruno Cirello
Executive Creative Director: Maurício Cavalcanti, Camila Maschietto
Copywriter: Diogo Patoilo
Art Director: Marcelo Cuzziol
Editor: Pedro Amaral
Photographer: Fernando Manso
Designer: Marcelo Cuzziol

Leo Burnett's TV ad for the French toilet-paper Le Trefle entitled "Emma" is a happy families ongoing battle between going digital or staying true to paper. Our hero husband determined to convert his wife and daughter to a paperless world in various ways, but sadly in the end our true hero, the patient Emma reminds him that no matter what there is at the very least one thing we will always need paper for. The tagline translates in English to "Paper has a big future", get it? Big...man...sitting on the toilet...ah forget it. Speaking of big things "Midtrafik — The Bus" is still one greatest ads ever created, see the epic-a-licious spot HERE.

Credits:
Client: Le Trèfle
Agency: Leo Burnett France
Director: Bart Timmer
Executive Creative Director: Xavier Beauregard
Creative Director: Xavier Beauregard
Art Director: Jérôme Gonfond
Copywriter: Hadi Hassan-Helou
Agency Producer: Elisabeth Boitte

Kevin Spacey is brilliant in the new ad campaign for American Airlines created by the ad agency McCann, London, enjoy a sneak peek of the spot set to air in a couple of days.

Official Press Release:
Kevin Spacey, the Academy Award-winning actor, takes on three new roles as part of a campaign to promote American Airline’s unique brand philosophy of understanding the individual flyer.

The 60-second ad ‘The Individual’ breaks on UK television on 12th November.
Kevin Spacey appears as a slick designer type, a creative screen writer and a Malibu family guy and finally as himself in the series of ads.
Director Chris Palmer of Gorgeous who’s previous work included the Skoda ‘Baking Of....’ and the Budweiser ‘Lyrics’ ad, worked closely with Kevin Spacey in developing and bringing to life the three characters who reflect the broad American Airlines premium flyer demographic.
American Airlines is tapping into the rich values associated with ‘Modern America’; egalitarianism, primacy of the individual and the impeccable but informal approach to customer service.
All the characters are united at the end of the film in their appreciation of American Airlines understanding ‘what makes me, me, whoever I happen to be.
Two additional 20 second ads bring the proposition to life. ‘Multiple Meals’ shows the three characters having distinctive dining habits, all of which are accommodated by American Airline’s ‘Dine Upon Request’ service. In ‘Multiple Boarding’, the characters are shown checking in their various ways, from a traditional boarding pass to a smartphone option.
The campaign is backed by out-of-home advertising and digital activity which has also been created by McCann, and ties in with American Airline’s evolved ‘discerning flyers’ strategy, developed to widen American’s appeal, to be more inclusive of a wider audience for First and Business.
The first screening of the Advertisement on TV will break on UK television on 12th November at 6.05 pm on ITV1 during the International Football match between England and Spain.

Maria Sebastian, Vice President, Sales and Marketing EMEA at American Airlines comments:
We believe that this new campaign is an exciting development for American Airlines as we have Kevin Spacey creating a number of unique characters purely for our campaign. It’s interesting and engaging – but crucially, it also conveys our service ethos, treating discerning customers as individuals.”

Geoff Smith and Simon Butler, Co-Creative Directors at McCann London, said of working with Spacey: “The casting of Kevin Spacey for the trio of roles was crucial to the emotional appeal of this ad, and his performance really lifts it to a higher level. He manages to combine an everyman quality with an indefinable touch of class, which sits seamlessly with the ‘discerning flyers’ message that the ad conveys.”

Chris Palmer says: “Kevin Spacey really nailed the characters, as you'd expect. I can't imagine any other living actor who could have transformed into such diverse and believable characters. It was weird shooting with him as a totally different character each day. The crew didn't recognise him when he came on set, even on the third day. You completely forgot it was Kevin Spacey in there. In fact, it was a bit of shock to see him as himself on day four.”

Credits:
Project: The Individual
Client: Stephen Davis Head of Marketing EMEA American Airlines
Agency: McCann London
Brief: American Airlines is the airline that treats you like an individual
Copywriter: Geoff Smith
Art Director: Simon Butler
Creative Directors: Geoff Smith & Simon Butler
Worldwide Chief Creative Officer/TM: Bill Oakley
Director: Chris Palmer
Production Company: Gorgeous
Producer: Michaela Johnson
Agency Producer: Paula Mackersey

Here's a brilliant new ad for the Lithuanian Vytautas Mineral Water entitled Earth's Juice. Not your typical ad but one that will keep you interested for the full two and half minutes.

Credits:
Created by katashnis85 kanalas
Via

Watch as this awesome dog mimics a Volkswagen in a brilliant new ad simply entitled "Das Hund"

Credits:
Ad Agency: DDB, Amsterdam
Directed by Mattias Schut
Music: Sizzer

An interesting take on cigarettes showcased here in a new commercial for the "DNA Project" entitled The Cigarette That Saved Lives.
The DNA Project had the following to say about the ad campaign:
Egg Films’ Bruno Bossi recently directed The Cigarette That Saved Lives, a controversial commercial for The DNA Project, a non-profit organisation raising crime scene awareness and fighting crime with science with the invaluable support of The Change a Life Trust. “It came as a surprise, as it does to most people, that we do not have the legislative framework in place to more fully use DNA profiling for crime scene investigation in our country,” says Bruno. In South Africa, the National DNA Database only has about 133 000 DNA profiles and there are only two South African Police Services labs that can perform DNA profiling on forensic samples.
Conceptualised by Fox P2, The Cigarette That Saved Lives depicts another brutal South African murder but focuses on the evidence that’s left behind, encouraging viewers to never disturb a crime scene as DNA can convict. The ad is paradoxical: a cigarette saves lives in a commercial where the lead woman dies. “The wonderful thing about this ad is that it creates conversation,” says The DNA Project founder Vanessa Lynch. “Egg and Fox P2 have done a brilliant job.” Everyone involved with the shoot worked pro bono, from the crew to the rental houses. “This project struck me as one of the more worthwhile causes in our country,” says Bruno. The DNA Project would also like to thank the Change A Life Trust for helping by sponsoring this advert.
Vanessa set up The DNA Project after her father’s murderers went free because DNA evidence left at the crime scene was discarded, destroyed and not properly collected. “There was only one chance to collect and preserve that evidence, and it was lost,” says Vanessa. “We can never go back, so that crucial link to my father’s killers was lost with it.”
The Cigarette That Saved Lives is currently screening on local broadcasters as part of the 16 Days of Activism for No Violence Against Women and Children between 25 November (International Day for the Elimination of Violence Against Women) and 10 December 2011 (International Human Rights Day). “Awareness is one of our biggest problems,” says Vanessa. “You can have the laws and systems in place but you only have once chance to gather the evidence before it’s lost forever.”
Credits:
Advertising Agency: FoxP2, Cape Town, South Africa
Agency Producer: Katherine Tripp
Executive Creative Director: Justin Gomes
Copywriter: Gavin Williams
Art Director: Michael Lees-Rolfe
Director: Bruno Bossi
Director of Photography: Paul Gilpin
Producer: Kirsten Clarence
Post Production Company: Black Ginger
Editing Company: Priest
Editor: Matthew Swanepoel
Music: Marc Algranti
Music Publisher: Pulse Music NY

Here's an interesting advert for all you creative minds to analyze...This Youtuber uploaded a 2012 Olympic themed commercial for "Body In Motion", labeled it "Banned Advert" which features nothing more than several women athletes doing what do they best, and sits back and watches his few count soar. (I'll give it a few days considering it was uploaded today).

Here are a few other banned Olympic commercials, the first is from Ugg Australia (it's actually pretty good), takes a page from the Chariots of Fire classic movie, as 5 Ugg wearing runners in boxers battle the rough terrain in their Uggs of course.

Oh and btw...the NIKE "Find Your Greatness" ad campaign is NOT an official London 2012 Olympic sponsor, and their ad agency Wieden+Kennedy deserve a gold medal pulling this brilliant campaign off.

In India, ad creatives at JWT come up with this brilliant (not) print ad campaign for the Ford Figo depicting the likes of former Italian Prime Minister Silvio Berlusconi, Paris Hilton and Formula 1 driver Michael Schumacher leaving their worries behind them. Hilton and Schumacher I can live with, maybe even grin a bit, but the Berlusconi version I find offensive considering his past. Is anyone at Ford approving this crap or is it a free for all in India?

Credits:
"Leave your worries behind. With Figo’s extra-large boot."
Advertising Agency: JWT, New Delhi, India
Creative Directors: Bobby Pawar, Vijay Simha Vellanki
Art Director: Supriya Berry
Copywriter: Binoy S. Sarkar
Illustrator: Nithin Rao Kumblekar