So how do test a new app in today's modern world? Well, in the case of Hotels dot Com Extreme Booking campaign you head to Pamplona, Spain and have Señor Andy Bell book his hotel while running with the bulls.
Running with the bulls is an adventure. Doing it while attempting to book a hotel with the Hotels.com mobile app? Extreme.
The running with bulls is the second by ad agency Y&R for Hotels.com, the first Extreme Booking was a skydiving adventure (below) where a Mr. JT Holmes went skydiving in Lake Tahoe and successfully booked a hotel room on with his mobile app before he landed.
Credits: Created by the Ad Agency: Young & Rubicam, Chicago.
Australian travel agency ZUJI has solved unusual way to notify inhabitants of Sydney on commission cancellation for booking.
The erotic protest
The group of young men without trousers, but with posters marched on a city, crying out the slogan "No pants no fees" which also has been printed and on underwear of promoters. Handbills were in passing distributed.
The agency urges all wishing to join protest action against the commissions for booking.
Feeling adventurous? Well now you can let Virgin pick your next vacation destination. Instead of booking a trip, you can book a weather. Yes, a weather, because that's what more often than not can ruin even the most well-though-out perfect vacation. Weather you're going somewhere windsurfing and you're in need of wind, a skiing holiday and you need snow (obviously) and minus degrees or a beach bum looking for sun — this is what you need. Although, this would appeal to the more adventurous traveler or the one that doesn't really have a specific destination in mind. Technically it's very simple. Virgin would scan the weather forecasts right up until your departure date and take you as far as your money stretches in order to also provide you with the perfect weather to match your soon-to-be perfect vacation.
Credits: Advertising School: Miami Ad School, Hamburg, Germany Instructors: Tara Lawall Art Director: Glen Hansen Copywriter: Otilia Dobrea
The most eminent fashion week in Croatia is coming this October, from the 1st to the 4th and to promote the week Cro A Porter released this tantalizing commercial entitled "Departure".
Meet the new edition of the most important domestic fashion project Schwarzkopf Cro A Porter , which gathers most eminent list of local designers in their ranks, we present the SCHWARZKOPF CRO A PORTER DEPARTURE . Visitors used to uniquely fashion and Production excitement even this time will not be deprived of a superb experience ! First time for this project , in collaboration with the national carrier, Croatia Airlines , those with the most happiness will enter the space previously inaccessible to the public. Runway will become a fashion , and an airplane hangar location of events, which will be strictly limited input and controlled. Inspired by travel , flight and erasing borders, organizers announce perhaps the most sophisticated edition of the project to date . " Indescribable , we are proud that we were chosen for Croatia Airlines partners in this project and provided the opportunity to jointly organize the event, which will undoubtedly push the envelope . This is a unique opportunity and honor. Precision , professionalism , safety and sophisticated design are characteristics which can be described and Croatia Airlines and Cro a Porter , both brand of great national importance . This is a great example of cooperation , which should work on all levels. " ( VD) Request for participation , accreditation certificate and confirmation of this will at times be conducted in the strictest controls as required by air transport . So hurry to your booking, because late check in is not possible! Glossy Mladen Saric is returning as the author photo announcement campaign DEPARTURE with a series of attractive photos taken in an airplane hangar and a beautiful Ana Laura Kapitanović in the lead role . Blonde Ana Laura , with her iconic beauty , dressed only in elements that are associated with travel : Hard case, bar codes to label luggage, foil wrapping luggage and covered transit cancels, embodies almost couture glamor trip ! Make up : Tena Basic, Hair Salon ROSE Schwarzkopf Cro a Porter DEPARTURE are scheduled from 02 4/10/2014 Talented Francis Matkovic for the first time in the role of photographers campaign for Schwarzkopf Cro A Porter , in a part of the project called AVANT GARDE , brings a series of photographs great atmosphere behind the scenes in the so-called . backstage. Sophisticated styling stillness and Mary Vijačkića and Antonia Solar ( Thalia ) as models , were recorded during Photo Days in Rovinj and , as such, and the winning design workshops EMOTIONS IN FASHION . Make-up : John Bilanđija for Illamasqua , hair Nikola Blažinčić Schwarzkopf Cro A Porter AVANT GARDE is scheduled for 01.10.2014 via: http://www.cro-a-porter.hr/
Skoda Fabia, a car advertised for the most spacious cabin in its category, was transformed into a real hostel: with a comfortable double-bed, pillows, free wi-fi, and everything needed for a comfortable stay. Yes, it had a bathroom next to the car just in case. The hostel was placed at «Izmaiolovo Park», one of the most pleasant parks in the city to provide a great view for the guests.
The project was created by the advertising agency Proximity (BBDO Russia Group), in a partnership with the accommidation website Tripping.com: every time someone was searching for a place to stay in Moscow, surprisingly, the Skoda Hostel appeared in the results, and users could book it online and spend one night there. The only payment accepted were likes, tweets and shares.
Guests could also take the car for a ride around the city, so each booking became a full scale test drive. The hostel was fully booked, and had great feedback from its guests.
Credits: Creative Ad Agency: Proximity, Russia Luis Tauffer — Creative Director Andres Vergara — Creative Director Luis Tauffer — Art Director Ivan Malakhov — Art Director Polina Zabrodskaya — Copywriter Ilya Andreyev — Creative Technologist Natalia Ten — Client Services Director Julia Bogdanovich — Managing Director Oleg Malyutin — Group Account Director Valery Gorokhov — Producer Giuliana Giora — Producer Production Company E:mg, Hype Production, Lógico Music, All Awards, Goudron Music Factory, Guto Chicanelli
