Skoda Fabia, a car advertised for the most spacious cabin in its category, was transformed into a real hostel: with a comfortable double-bed, pillows, free wi-fi, and everything needed for a comfortable stay. Yes, it had a bathroom next to the car just in case. The hostel was placed at «Izmaiolovo Park», one of the most pleasant parks in the city to provide a great view for the guests.
The project was created by the advertising agency Proximity (BBDO Russia Group), in a partnership with the accommidation website Tripping.com: every time someone was searching for a place to stay in Moscow, surprisingly, the Skoda Hostel appeared in the results, and users could book it online and spend one night there. The only payment accepted were likes, tweets and shares.
Guests could also take the car for a ride around the city, so each booking became a full scale test drive. The hostel was fully booked, and had great feedback from its guests.
Credits:
Creative Ad Agency: Proximity, Russia
Luis Tauffer — Creative Director
Andres Vergara — Creative Director
Luis Tauffer — Art Director
Ivan Malakhov — Art Director
Polina Zabrodskaya — Copywriter
Ilya Andreyev — Creative Technologist
Natalia Ten — Client Services Director
Julia Bogdanovich — Managing Director
Oleg Malyutin — Group Account Director
Valery Gorokhov — Producer
Giuliana Giora — Producer
Production Company E:mg, Hype Production, Lógico Music, All Awards, Goudron Music Factory, Guto Chicanelli