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The ad is part of the marketing campaign for the event, Omnicom Media Group agency PHD, in partnership with Digital Cinema Media (DCM), have created a media first by advertising after the credits of a film instead of before the trailers.
Credits:
Ad Agency: Adam&Eve
Art director/Copywriter – Rory Hall and Steph Ellis
Creative directors – Ben Tollett, Emer Stamp, Ben Priest
Production company – Moving Picture Company
Producer – Michael McCarthy