Now this guy is cool..."Beach" is the work of W+K, New York and features one cool dude walking along the beach in his Speedo doing Whatever's Comfortable for Southern Comfort. Just as as good as Speedo man is the music used in the commercial, "Hit or Miss" by Odetta is equally awesome.
UPDATE: See the newest commercial with Speedo Man, Whatever's Comfortable, Southern Comfort "Patio" spot HERE.
Credits:
Ad Title: Southern Comfort "Whatever's Comfortable"
Ad Agency: Wieden + Kennedy New York
Executive Creative Director: Ian Reichenthal and Scott Vitrone
Creative Director: Scott Vitrone and Ian Reichenthal
Head of Content Production: Lora Schulson
Copywriter: Nick Kaplan
Art Director: Jeff Dryer
Producer: Alison Hill
Head of Brand Strategy: Stuart Smith
Digital Strategist: Marshall Ball
Brand Strategist: Ben Alter
Production Company: Biscuit Filmworks
Director: Tim Godsall
Director of Photography: Edu Grau
Editorial Company: MacKenzie Cutler
Editor: Gavin Cutler
VFX Company: Suspect
Telecine Company: CO3
Mix Company: Heard City
Music Supervision Company: Good Ear Music Supervision
Song: Odetta — "Hit Or Miss"