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Toronto-based creative shop Open has launched their first campaign for Bier Markt, Toronto’s premier European-inspired bier and food experience, with the tagline Bier is Beautiful.

The campaign is for the Bier Markt’s Abbey Bier Fest, on from January 30th and running until March 17th, and features out of home, billboards, transit ads and in-restaurant communications. All the campaign elements promote the perfect beers for winter months that are being featured during the festival.

“Targeting the avid bar and restaurant goer, this campaign is really a celebration of beer and about elevating the experience surrounding it”, said Christian Mathieu, Partner, Open. “Bier and food pairing is finding its place next to wine. People want their beer to do more than just quench their thirst”.

Open Partner Martin Beauvais adds, “We've been fortunate to have worked in beer accounts for most of our career. We like beer and we couldn't be more pleased that we got to this tagline, ‘Bier is Beautiful’. It's refreshing that we can claim such a grand thing — and Bier is a beautiful experience at Bier Markt, from the way they serve it to the way they pair it with food."

Open was awarded the Bier Markt account in October 2012 after in a RFP process with several advertising agencies.

“We are excited about this campaign and the new positioning,” said Grant Cobb, Senior Vice President, Brand Management Prime Restaurants. “ ‘Bier is Beautiful’ is a great platform for everything we do and will be used for all future promotions, including one planned for the spring and Oktoberfest.”

Credits:
Client: Bier Markt
Creative Agency: Open Creative Co., Toronto
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriter: Layton Wu
Art Director: Tyler McKissick
Project Lead: Anne Ngo
Photography: Vince Noguchi & Rob Fiocca
Retoucher: Dwain Jones
via: Glossy

For the beer lovers and Canadian hockey fans who suffered during the NHL lockout that finally ended, two great commercials from back in 2004 from Molson Canadian.

Above is the Hockey's Back spot celebrating the return of hockey, and below the spot that aired during the lockout, "Do You Really Want To Hurt Me."

Fashion brand Bebe’s “The Best Part of the Day is the Night” ads rolling out now nationwide in print and online, add to a high-energy, multiple touchpoint marketing campaign introducing consumers to a new Bebe.

Created by New York City – based advertising agency JWalk (www.jwalkny.com), this newest national creative campaign will be seen in fashion books including Glamour, Elle and Cosmopolitan; online, with high-impact digital homepage roadblocks on sites including Instyle.com. Other components include mobile ads, video ads in taxis – even branded t-shirts, printed with campaign slogans (“good girls go to heaven, bad girls go everywhere”).

The branded rollout follows a month-long, unbranded mystery hash tag teaser campaign, #be9to5, that introduced girls to the idea of the real 9 to 5 – 9 p.m. to 5 a.m. – and got people talking about who or what was behind it. Unbranded ads on billboards, bus stops and beer coasters with provocative lines like, “he was a good idea at the time” generated excitement; copy directed viewers to an unbranded microsite, http://www.be9to5.com/. As buzz built around the hashtag, among fashion bloggers and followers, and speculation grew about who or what was behind it, Bebe earned some much needed 9 million impressions, 120 percent above projections, a renewed cultural cachet and a ton of social engagement.

Early stages of the branded phase are showing similar momentum. The campaign has generated over 6 million impressions on Twitter and Instagram. Moreover social engagement is translating into sales increases. One example: over 1,000 t-shirts, carrying the messages "Good Girls Go to Heaven" in white and "The Best Part of the Day Is the Night" in black, sold out in one week — a 250% increase over typical t-shirt sales of 200 in a week.

Budweiser creates this tantalizing highlight reel in support of their continued sponsorship of Major League Baseball staring three of our nation's greatest hot dogs: The Dixie, The Detroit and The Chicago.

See the Great-Ads archive of Budweiser ads and other popular brand beer commercials HERE.

The Italian beer brand Birra Moretti prepares for it's Italy Live event on July 26, 2013 with a print and outdoor ad campaign. This one entitled "Italy's Coming To London" depicts Michelangelo's David replacing Horatio Nelson on his column in Trafalgar Square and renaming it "Piazza Trafalgar". More print ads and the official teaser ad from the campaign below.

As part of a wider integrated campaign, Italy Live will include Londoners dining out with Italians via a live satellite link that will take place in Soho on August 26th. Just image, Italians and the English mingling together...has the world gone mad? (yes, that was sarcasm).

Italy's coming to London this Summer. On Friday 26th July, Soho will be transformed into the Italian piazza of San Gimignano, Tuscany and we're giving you the chance to be there to have an authentic Italian dining experience.

Credits:
Copywriter: Tom Edwards
Art director: Stephen Lynch
Planner: Ed Woodcock
Media agency: MediaVest
Production company: Drive Productions
Producer: Rik Haines
Retouching company: Aesop Brands

Lance Armstrong Nike commercial, ironically this one from 2001 is an anti-doping spot where Lance replies to the question "what am I on?....I'm on my bike six hours a day."

Try to contain yourself as you read this one..."According to the most recent statistics on cancer survival rates, Lance Armstrong is neither alive, nor has he won the Tour de France". This gem was done by the ad agency Goodby Silverstein & Partners for Nike back in January 2000 for Nike.

Check out Lance as he makes the world spin while riding his bike in this Radio Shack commercial entitled "Universe". Loving the tagline — "The Shack and Lance Power The Universe."

GO Film's Christopher Guest unleashes the actor within Lance Armstrong for a Nike Livestrong Collection ad entitled "Feed The Warrior".

From back in 2004, the "Magnet" ad created by ad agency Wieden+Kennedy.

Even the USPS loved Lance Armstrong...Vive Le Lance.

In this print ad for Subaru Lance has to "Muscle His Way To The Front Of The Pack."

What drives Lance? Well according to this ad it's not fame or fortune or even the yellow jersey. Mr. Armstrong goes on to say that he is driven by what's inside...I like this one...a lot.

And, finally Lance Armstrong for Michelob Ultra Beer...take an Ultra Holiday.