What started out as an April Fools joke (video above) is now a reality for Colorado's Wynkoop Brewing Company. The beer maker has officially begun producing beer made will bull testicles; Rocky Mountain Oyster Stout aka Bull Balls Beer.
Bull Testicle Flavored Beer, Anyone?
The company says that Rocky Mountain Oysters are arguably Colorado’s most popular local dish. They are sliced by hand and then roasted before being added to the beer, which is also made with Colorado-grown base malts, roasted barley, seven specialty malts, Styrian Goldings hops, and sea salt.
Rocky Mountain Oyster Stout has a deep brown color and is said to feel slightly viscous, with equally deep flavors of chocolate syrup, Kahlua, and espresso, along with a palpable level of alcohol and a savory umami-like note. It finishes dry and roasted with a fast-fading hop bite. Head brewer Andy Brown said:
We’ve been making ballsy beer for the past few years and this is great proof of that.
Toronto-based creative shop Open has launched their first campaign for Bier Markt, Toronto’s premier European-inspired bier and food experience, with the tagline Bier is Beautiful.
The campaign is for the Bier Markt’s Abbey Bier Fest, on from January 30th and running until March 17th, and features out of home, billboards, transit ads and in-restaurant communications. All the campaign elements promote the perfect beers for winter months that are being featured during the festival.
“Targeting the avid bar and restaurant goer, this campaign is really a celebration of beer and about elevating the experience surrounding it”, said Christian Mathieu, Partner, Open. “Bier and food pairing is finding its place next to wine. People want their beer to do more than just quench their thirst”.
Open Partner Martin Beauvais adds, “We've been fortunate to have worked in beer accounts for most of our career. We like beer and we couldn't be more pleased that we got to this tagline, ‘Bier is Beautiful’. It's refreshing that we can claim such a grand thing — and Bier is a beautiful experience at Bier Markt, from the way they serve it to the way they pair it with food."
Open was awarded the Bier Markt account in October 2012 after in a RFP process with several advertising agencies.
“We are excited about this campaign and the new positioning,” said Grant Cobb, Senior Vice President, Brand Management Prime Restaurants. “ ‘Bier is Beautiful’ is a great platform for everything we do and will be used for all future promotions, including one planned for the spring and Oktoberfest.”
Credits: Client: Bier Markt Creative Agency: Open Creative Co., Toronto Partner, Creative: Martin Beauvais Partner, Strategy: Christian Mathieu Copywriter: Layton Wu Art Director: Tyler McKissick Project Lead: Anne Ngo Photography: Vince Noguchi & Rob Fiocca Retoucher: Dwain Jones via: Glossy
Sol brings ‘Espiritu Libre’ to the streets of London. The original Mexican beer films office workers as they ‘lose the tie’ and live a free-spirited life.
Sol, the original Mexican beer born in 1899, has revealed the hidden ‘free spiritedness’ of London’s desk-bound, 9-to-5ers in a film that sees them ‘Lose the tie, gain some Espiritu Libre’.
The campaign was created for the HEINEKEN-owned premium packaged lager by The Marketing Store, and captures the reactions of a host of city workers as they answer the call to break free and ‘recycle’ their ties.
It’s early evening at Canary Wharf and, after a long day at work, city workers are commuting home at Canary Wharf Underground station. At the station, standing next to the standard recycling bins, many are intrigued to see a tie recycling bin, with the words ‘Espiritu Libre’ printed on it.
We see lots of male city types strip off their ties and drop them into the recycling bin. The intrigue continues when the bin makes an unusual whirring noise as if it’s processing something and, much to the amusement of the men and passers by who have gathered around, we see the severed ends of their ties appear at the flap below. A note is attached to it by a Sol bottle top, bent into a clasp.
The note reads “Free Beer for a Free Spirit…” and offers a complimentary bottle of Sol at The Ledger Building Bar that evening.
The film ends by showing one of the men handing over his severed tie at the bar in exchange for a Sol. The barman pins it up on a board next to lots of other chopped-up ties.
The video is part of Sol’s ‘Espiritu Libre’ experiential activity, which saw the tie recycling bin appear at Jubilee Plaza, Canary Wharf on 21st February.
Vicente Cortina, Sol Global Manager says: “Sol’s ‘Free Beer for Free Spirits’ movement brings Espiritu Libre to the streets of London. The video shows the magic that can happen when you help city workers declare their independence and enjoy a Sol with friends.”
Graham Wall, Executive Creative Director at The Marketing Store, says: “The tie can be a symbol of power and success, but it can also be seen as a shackle, part of the daily grind. We wanted to give office workers back a sense of their true selves – to make bold choices and be rewarded for it. The ‘Espiritu Libre’ activity brings out that free-spirited sense of liberation that every bogged-down city worker has in his heart.”
Credits: Director, Phil Hawkins Production, Little Fish Films Executive Creative Director, Graham Wall, The Marketing Store
Ceres is quite a strong beer and in Italy it is a brand for a young target audience. Politicians also aim for a young audience, but Italian youth consider them the most aged, corrupted and incapable in Europe. The challenge: Prove that the young Italians, even if they love a strong beer, are more responsible than those who represent them. The opportunity: Elections are getting close and everybody feels that the tables are going to turn. But an absurd bureaucratic obstacle stops thousands of Italians studying abroad from voting. The goal: Ceres Beer will bring the students' problem to the attention of everyone.The strategy: The young Italians abroad are the real heroes, and the will vote anyway. Execution: We organize symbolic elections in major European cities. Outcome: The cause of the students achieves unprecedented visibility across all media. Ceres gains invaluable awareness and becomes the most cited brand during the election weekend. Results: Thousands of students from 26 European cities joined the initiative. The protest achieved unprecedented visibility on all the national media: TV, newspapers magazines, radios, social media, news website and blogs. The operation opened a debate all around the country. #ivoteanyway became a tweet trend with more than 10.000 tweets in 10 days. For the brand: Brand search frequency on google: +470% in 10 days. Ceres was the most cited brand during the election week. People reached: 20 millions, one third of the italian population. Media investment: less than € 5,000. Credits: Advertising Agency: Bcube, Milan, Italy Executive Creative Director: Francesco Bozza Creative Director: Sergio Spaccavento, Andrea Stanich Creatives: Sergio Spaccavento, Andrea Stanch, Alessandro Sciarpelletti, Silvia Savoia Edit: Danilo Carlani, Alessio Dogana
Ladies please forgive your men, Schneider Beer asks for forgiveness as young men truly know not what they do in this absolutely hilarious new commercial for the Argentinian bottler of forgiveness seeking beer.
Credits: Creative Advertising Agency: Ogilvy & Mather Argentina Client: CCU — Schneider Title: Forgiveness ECD: Javier Mentasti, Maximiliano Maddalena Creative Director: Juan Pablo Carrizo, Patricio Elfi Art Director: Tomás Duhalde, Juan Ignacio Peirano Copywriter: Tomás Duhalde, Guido Freiberg Agency producer: Alejandro Travaglini Production House: Landia Director: Luciano Podcaminsky Creative Assistant: Agustin Carbonere Photography Director: Demian Rodenstein Executive Producer: Claudio Amoedo Post Production: Wolf
Flying Dog Brewery gets set to launch it's newest beer "Wildeman" with this not so typical beer commercial.
"The way must be tried. Wildeman has arrived. A new beer from Flying Dog Brewery, Wildeman Farmhouse IPA cometh in Maryland, Virginia, and Washington, DC January 30".
Credits: Directed by Tim Martin Music by Sam Epstein
Maes is Belgium’s second most popular beer but also Belgium’s 3rd most common surname. So since there is no joy in being second Maes beer gave a free barrel of Maes to all the people with the name Maes. They just had to sign up on Facebook, choose a pub and share the date – and their beer – with all of their friends. The campaign was created by TBWA and broke quite some records. The Facebook fanpage made it into the 6% most active pages worldwide, 1 out 20 Belgians visited the website and the amount of fans tripled in 1 day.
Credits: Creative Ad Agency: TBWA, Belgium Brand: Maes Campaign Title: ‘A barrel of Maes for everyone with the name Maes.’ Creative Director: Jan Macken, Gert Pauwels Creative team: Jasper Declercq, Ivo Mertens, Geert Verdonck, Menno Buyl, Chiara de Decker, Pol Sierens Account team: Jochen De Greef, Marko Van Dyck Strategy: Kacper Wozniak
NASCAR fans attending the 2013 Brickyard 400 races are being greeted by this ad on a jumbotron at the Indianapolis Motor Speedway.
The spoof beer ad produced by the Marijuana Policy Project (http://www.mpp.org) — highlights the relative safety of marijuana compared to alcohol by characterizing marijuana as a "new 'beer'" with "no calories," "no hangovers," and "no violence" associated with its use...Big Nascar sponsors Crown Royal and Miller Lite I'm sure aren't too pleased about this ad.
Budweiser has launched its first-ever Twitter account – www.twitter.com/budweiser. The account went live last night.
The iconic brand marked the occasion with another "first" involving the Budweiser Clydesdales – tweeting the first photo of a member of the elite "Budweiser Clydesdales Class of 2013," a beautiful 150-pound baby born the morning of Jan. 16. It was the brand's first-ever Tweet.
Using #clydesdales, Budweiser also is asking Twitter followers of @Budweiser and Facebook friends to help name the young equine star, who will be seen by an estimated 110+ million viewers next Sunday during Super Bowl XLVII.
"This newest member of the Budweiser Clydesdale family was 7 days old on the day this part of the Super Bowl commercial was filmed," said Jeff Knapper, general manager of Clydesdale operations. "A star was truly born on Jan. 16." More than 30 baby Clydesdales are expected to be born this year at the 300-acre Warm Springs Ranch, the state-of-the-art breeding facility for the Budweiser Clydesdales in Boonville, Mo.
On Super Bowl Sunday on Feb. 3, the Budweiser Clydesdales will appear in a new 60-second spot, "Brotherhood," which chronicles the bond a Clydesdale foal shares with his trainer. Partially shot at Warm Springs Ranch, "Brotherhood" will take the Clydesdales advertising into new territory by providing a new level of access to their early years.
This is the Clydesdale's 23rd Super Bowl spot since first appearing in a big game spot in 1986.
In addition to the baby foal born this month that will appear in the spot, other young Clydesdales, including an 8-month-old and a 2-year-old, will be featured, in addition to a full hitch of eight adult horses. Budweiser's Twitter channel debuts after the social media platform introduced age verification, allowing the beer to restrict its tweets to users 21 and older.
2013 A MILESTONE YEAR The Clydesdales celebrate a major milestone in 2013 – the 80th anniversary of their association with Anheuser-Busch. The Budweiser Clydesdales have been an integral part of Anheuser-Busch's heritage since April 7, 1933, and their strength and majesty symbolize Budweiser quality as well as integrity, achievement, success, perfection and team spirit. They were formally introduced to celebrate the repeal of Prohibition for beer. "The symbol has become synonymous with Budweiser — the quality that goes into the beer, as well as the time, energy and passion we put into taking care of the horses," Knapper said.
How is the baby Clydesdale featured in the commercial doing? Both mother, 7-year-old Darla, and baby are doing well, reports John Soto, supervisor of the breeding operations at Warm Springs Ranch in mid-Missouri. "We have had two foals born so far this year and they're both doing very well," Soto said.
"We take great pride in each and every one of our horses, and Warm Springs Ranch is a great home," Knapper said. "The Budweiser Clydesdales are the envy of the equine world. We treat them like royalty, and they are among the best-cared-for animals in the world."
Anheuser-Busch has about 200 Clydesdales in its herd, with about half of them at Warm Springs Ranch in Cooper County.
Heineken introduces new limited edition star bottles, the first time they've redesigned it's packaging since 1946.
The new "Star Bottle" design (above) is for U.S. consumers and scheduled to be on shelves nation wide by March of next year. The James Bond Skyfall limited editions bottles are below.
"The newly designed Star Bottle allows Heineken to take a huge step forward in the globalization of the brand, which started with our 'Open Your World' marketing campaign and our more recent draught program," says Colin Westcott-Pitt, VP of Marketing, Heineken USA. "The Heineken bottle has gone through a number of progressions but has always maintained its core iconography that has become a symbol of upscale premium beer, and this philosophy will remain the same with the new Star Bottle design."
"The Star Bottle will be available in 12 oz. and 22 oz. sizes and features a taller, thinner shape giving it a more modern and premium look. The bottle also features an embossed thumb groove that improves grip and encourages people to hold the bottle at a lower point, keeping the beer colder. While the bottle is changing, consumers can still expect the same smooth, full-bodied beer with a complexity that balances fruity notes with mild bitterness that has been synonymous with Heineken for more than 100 years."
Hooters Restaurants has a created a fine selection of Hot-To web videos, and it's about time too. Lesson #6 of the Hooters How-To-Guide is De-Bone a Chicken Wing, and lucky for us Hooters Girl Jordan is an expert. My life is complete, thanks Hooters.
We are going to let you in on a little secret — there is a better way to eat chicken wings. Hooters Girl Jordan shows you her technique of how to de-bone a chicken wing flapper.
Not so fast, Lesson #12(below) from the guide is How To Pour The Perfect Beer.
Pouring beer, it is an art. In this video, Columbus, GA Hooters Girl Jamie shows you her technique of the perfect beer pour.
Logan & Sons Director Paul Minor recently set out into the mountains of Northern California to shoot “Wild Nights,” a wistful 60 seconds of sun-soaked beauty for Canadian brewers Moosehead.
“Wild Nights” follows five friends on the perfect hike, an ambling journey that ends just as night falls and the group settles in above an expansive vista with a cooler full of ice-cold Moosehead beer.
Client: Moosehead Beer Title: “Wild Nights” Creative Ad Agency: Sid Lee Creative Director: Ryan Spelliscy, Dave Roberts Writer: Laurent Abesdris Art Director: Lorne Covant Agency Producer: Clare Cashman Production Company: Logan & Sons / Steam Films Director: Paul Minor DP: Ulrik Boetzen EP: Matthew Marquis Producer: Rick Brown Editorial: Panic & Bob Editor: Matthew Kett Color Grading: Alterego Colorist: Wade Odlum Audio: Eggplant Track: Lord Huron “Ends of the Earth”
Maccabee Beer, Israel's leading beer brand, brought Isaiah Mustafa (aka "Old Spice Guy") to star in a hilarious ad promoting its new taste. The video is currently going viral in Israel, with more than 710,000 views.
Credits: Concept: Allenby Concept House, Vania Heymann Directing, Editing and VFX: Vania Heymann Featuring: Isaiah Mustafa, Niv Majar, Julian Chagrin, Mor Hazan Produced by: Allenby.co.il and Periscope Productions ltd. Executive Producers: Srulik Einhorn, Guy Assif, Eran Nizri Cinematography: Roman Linetsky
Trevor Carmick a video editor from Boston creates a sweet collection of animated beer labels of some fine quality crafted ale's. The animated gif's are subtle and worthy of beeing seen and shared web wide. Below are a few of my favorite from Trevor's collection to date. Check out the rest of the Beer Labels In Motion work on Trevor's website here, or follow him on twitter @BeerLabelMotion.
A big trend is the merging of the digital and physical worlds. (Please don’t call this phygital. Really, please.) Heineken is the latest to take a stab at bridging virtual life with real life. As part of its campaign “Heineken Ignite,” the beer brand, with the help of agency Tribal DDB, has come up with what they are calling the first “smart beer bottle.” The new bottle uses micro sensors and wireless networking technology to sense motion and lights up in response. The bottle can also respond to music and the output of specific audio and data cues. For example, it can detect different kinds of motion like cheering, drinking or sitting idle on the bar counter. The bottle lights can be remotely activated, so that all bottles can be programed to synchronize to a music beat. “We wanted to develop an idea that would re-invent the nightclub experience unlocking the power and possibilities of mobile innovation and technology,” said Paul Smailes, global head of digital at Heineken. This interactive bottle design was part of an innovation workshop exercise the brand created to come up with a way to create an interactive experience with its bottles that uses mobile technology. Heineken used Tribal DDB’s “Spark” process which involves a set program of research, briefing, ideation, development, consumer validation and prototyping over a 10-week period. “The hardest part of innovation is making it happen within the increasingly faster pace that new technologies and innovations are rolled out,” said Sandra Krstic, deputy managing partner at Tribal DDB Amsterdam. “Heineken recognized it needed to adopt the principles of lean start-ups.” The brand is testing the Ignite bottle design during Milan Design Week. According to Smailes, the brand will continue to experiment with the bottle and concept in order to determine the next steps and whether or not it will be made available to the public. The fly in the ointment here, of course, is price. Heineken didn’t say how much the prototype cost, but it’s a safe bet that a smart six pack would set you back a pretty penny. Story via: Saya Weissman @ DigiDay
This could be the greatest police chase in the history of beer and police chases. The new TV ad for Carlton Draught entitled "Beer Chase" features a crew of bank robbers who just happen to stop into a bar to celebrate the heist and a cold one. The bar just happens to be the local watering hole for the local cops...the great chase ensues, and of course the bad guys win...it's worth the 90 seconds you'll spend watching it.
DB Export 33 celebrates the hard work men put in to looking good for their significant others by drinking low carb beer in their latest ad. New Zealand beer Export 33 targets women in its latest tongue-in-cheek campaign by encouraging women to get their partners to drink the slow-brewed beer. The spot features a dreamy guy in a tuxedo, playing a piano who poses strange scenarios around why men who drink Export 33 are drinking it for the woman in their life. via: Adnews Credits: Creative Ad Agency: Colenso BBDO Director: Tim Bullock Creative Director: Levi Slavin Producer: Craig Sinclair Production company: Prodigy
Molson Canadian brings back "I Am Canadian" and creates a beer fridge that only be opened with a Canadian Passport, not a problem anywhere in Canada but these fridges were placed in random cities only in Europe eh. See how they built the beer fridge below.
Credits: Creative Advertising Agency: Rethink Communications, Toronto Client: Molson Creative Director: Aaron Starkman Creative Director: Chris Staples, Dre Labre, Ian Grais Art Director: Joel Holtby, Vince Tassone, Christian Buer Art Director: Writer: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill Broadcast Producer: Clair Galea Production Company: Partners Film Director: Jonty Toosey Executive Producer: Aerin Barnes Line Producer: Neil Bartley Director of Photography: Bruce Jackson Post Production: Rooster Post Executive Producer: Melissa Kahn Editor: Marc Langley Assistant Editor: Nick Greaves Post Production: Fort York VFX Music and Sound Design: RMW Music Music Producer/Composer: Steven Mackinnon Colorist: Eric Whipp, Alter Ego
XXXX have got an island for Australian mates to experience the good life. So check out a slice of Island of free-love where rules are rules, everyone is equal and visitors are free from all of the fancy 5 star treatments. It's not Club Med - it's more Club Shed. Simply kick back and enjoy a beer with your mates.
Category: Drinks;
Client: Lion;
Agency: BMF;
Art Director / Copywriter: Alex Booker;
Executive Creative Director: Shane Bradnick;
Art Director / Copywriter: Philip Sicklinger;
Photographer: Kent Matthews;
Retoucher: Vanessa Brownlee;
Art Buyer - Basir Salleh.
After 25 successful years in Canada, Corona Extra is proud to launch their new brand campaign encouraging consumers to step outside of their comfort zone, lead an extraordinary life and ‘Live Mas Fina’.
Created by Toronto based agency of record Zulu Alpha Kilo, the new positioning reaches out to attract new Corona drinkers with a rallying cry of Live Mas Fina (Live the Finer Life). The new tagline is inspired by the heritage and message emblazoned on the beer’s iconic ceramic label since 1925, La Cerveza Mas Fina.
“The campaign is a challenge to live life on your own terms and never accept ordinary.” says Drew Munro, President & CEO at Modelo Molson Imports L.P, “Corona Extra is no ordinary beer, it is the original Cerveza with the unique lime ritual, sold in over 180 countries around the world — it’s time for everyone to get out there and experience it.”
“You can live on the sidelines, be beige, boring and never take any risks. Or you can choose to Live Mas Fina and live in an extraordinary way,” explains Zak Mroueh, Chief Creative Officer and President at Zulu Alpha Kilo. “You can choose to be interesting, inspired and follow your own path, not someone else’s.”
The campaign launched online last week with a 60-second commercial that was previewed to the brands Facebook community, asking consumers to reflect on how they’ve been living. Phase 1 of the brand’s new website went live simultaneously at www.LiveMasFina.com along with Twitter #LiveMasFina and YouTube channels. National broadcast support began on Monday, March 18th.
Credits: Spot Title: Live Mas Fina Client: Modelo Molson Imports L.P. Clients: Drew Munroe, Stewart Priddle, Lindsay Wilson Product: Corona Extra Agency: Zulu Alpha Kilo Creative Director: Zak Mroueh Creative Director: Shane Ogilvie Art Director: Mooren Bofill Writer: Erin Beaupre Agency Producer: Melanie Lambertsen Group Account Director: Kate Torrance Account Director: Dic Dickerson Strategic Planner: Shari Walczak Production Company: Boxer Films / Frank Content Director: Jonathan Hyde Executive Producers: Beth George, Danielle Kappy Line Producer: Maeliosa Tiernan Director of Photography: Jonathan Hyde Post Production: The Vanity Music & Sound Design: Pirate Music Director: Chris Tait Sound Engineer: Keith Ohman Producer: Kate Freed Song: Lightning Tent Artist: Wildlife
