Evian follows up the incredibly successful Roller Babies ad with the launch of the new Baby & Me ad/film.

Press: The newest video campaign from evian continues to focus on the brand’s longstanding commitment to the Live Young® lifestyle: that youth is not a matter of age; it’s an attitude. Baby & Me aims to offer another vividly entertaining moment that shows us a reflection of our own personalities and inner youth. Characters in the video are seen walking through a busy street when they suddenly meet with their inner babies in storefront window reflections. Upon the initial discovery, the adult characters begin to interact with their inner babies resulting in an energetic virtual dance off with themselves, demonstrating the feeling of freedom, of letting go and spontaneity that Living young triggers.
“The babies embody ‘Live Young’, the evian mantra, and remind us that we are all youthful in our own, unique way. Babies are also the ultimate symbol of natural purity, exactly what evian water is. This is why we are so excited to continue this iconic campaign in a fresh and entertaining way“said Jerome Goure, Vice President of Marketing for Danone.
Produced by award-winning creative agency BETC, and directed by We are from LA, the Baby & Me video is remixed by electronic music producer, Yuksek for evian. 90’s dance hit “Here comes the Hotstepper” serves as the soundtrack to the new film, which instantaneously brings the energy of the video to life.
In addition to the Baby & Me video, evian will be launching a Baby & Me application mid-May. Available on Android, iPhones and Facebook, fans will be able to meet their own inner baby. Developed by BETC Digital and software company, B-Reel, the application uses advanced facial recognition software allowing users to take their own photo and those of friends and upload to the application, which will then “babified” and reveal your inner baby. Photos can be uploaded to Facebook and Twitter to share with their friends, using #EVIANBABYANDME, which will be a globally used hashtag.
Credits:
Music and song title: Here comes the Hotstepper — Evian remix by Yuksek
Agency: BETC
Directors: We are From LA
Production team: Iconoclast & Mikros

2014 Kia Sorento Space Babies Super Bowl commercial teaser...The space babies of planet Babylandia are suited up to embark on an epic journey nine months in the making. So fasten your diapers this adventure will blow your mind into another dimension.

An extended version of "Space Babies" will be viewable at YouTube.com/Kia leading up to the Super Bowl Sunday. Kia returns as a Super Bowl advertiser for the fourth straight time. After becoming the first advertiser to debut a Super Bowl commercial in movie theaters before the big game last year, "Space Babies" will air on more than 33,000 screens nationwide beginning on February 1 as part of ScreenVision and National CineMedia's FirstLook. "It has an answer for everything" is a fully integrated marketing campaign incorporating TV, cinema, digital, print, social media and in-dealership components.

Created by creative agency David&Goliath, and directed by Jake Scott the KIA spot is scheduled to air in the fourth quarter of Super Bowl XLVII.

In order to provide everybody the chance to celebrate Friendship Day with a friend, Ogilvy & Mather Argentina developed with Huggies an original idea, putting together two infants to share this special day in a very particular way.

With Maximiliano Maddalena and Javier Mentasti as ECDs, the agency designed a special crib so that on Friendship Day two newborn babies could spend this event together. The idea was registered at the Bazterrica Clinic and was supported by the baby's parents, obstetricians and nurses.

In order to accompany each family during the last minutes before giving birth, the agency got involved with the obstetricians and couples who were expecting their babies to be born on Friendship Day. We shared with them the anxiety of all the previous preparations and their way to the hospital. Few hours after the babies were born, they both had their first friend right alongside.

The song and music are just perfect and really make the film that much better, if anyone has the song title please share.

Credits:
Advertising Agency: Ogilvy & Mather, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Directors: Juan Marcos Besagni, Juan Pablo Raimondi
Art Director: Tiago Salgueiro
Copywriter: Felipe Autran
Account Manager: Constanza Archain
Account Supervisor: Rosario Gonzáles Puig
Head of Production: Valeria Pinto / Parson
Agency Producers: Federico Faralla, Gastón Sueiro / Parson
Production House: Ringo
Director: Ariel Evasio
Executive Producer: Jorge Larrain
Production Coordinator: Liz Campi
Production: Azul Crespo
Postproduction Director: Luis Staffolani
Photography Director: Manuel Bullrich
Edition: Mario Nhamod
Post Production: Barraca Post

Music Company: C.C.C.I. Producciones

The latest ad from Pampers entitled "Love Sleep Play". There are a million ways to love, a million ways to sleep, and a million ways to play. The differences don't matter. What matters is that every baby has the freedom to love, sleep & play their way.

Credits:
Creative Advertising Agency: Saatchi & Saatchi

Pampers is launching its first new campaign in a decade with a film made entirely from YouTube clips. The user generated videos, capturing ‘real’ babies special moments have been edited together to launch Pampers new Love, Sleep & Play brand campaign.
Created by the global P&G team at Saatchi & Saatchi, the multi-media marketing campaign is set to launch across several key markets in Western Europe this Summer and will feature the inspiring and emotive 'Love, Sleep & Play' video, which brings to life Pampers’ philosophy for bringing up babies.
The film captures genuine baby moments reinforcing Pampers’ belief that there are many ways to raise a baby, none of which are right or wrong, but fundamentally all babies need for their happy, healthy development is Love, Sleep & Play.

This new Wilkinson Sword campaign from Hamburg agency Labamba and production company Cobblestone capitalises on the historically fraught relationship between babies and beards in a new campaign designed to persuade dads to ditch their whiskers.
Director Robert Nylund takes us from shaggy caveman to hairy hipster in an amusing spot that takes an unusual approach to advertising men’s razors. Rather than appealing to vanity or using an aspirational strategy (sports stars, models), the campaign is more down to earth and focuses on men’s real relationships with their families.

Credits:
AGENCY
CREATIVE DIRECTOR: Felix Schulz
ACCOUNT DIRECTOR: Katharina Braun
OFFLINE
EDITOR: Alex Kutka
POST PRODUCTION / VFX
POST PRODUCTION HOUSE: Cobblestone Filmproduktion
PRODUCTION COMPANY
PRODUCTION COMPANY: Cobblestone Producktion
EXECUTIVE PRODUCER: Pieter Lony
DOP: Peter Matjasko
DIRECTOR: Robert Nylund
Original Story via: LBB

For all you stats junkies here is the official YouTube Rewind 2011 edition of the top 10 videos by view count.

One of our favorite ads of the year, the Volkswagen Commercial "The Force" is number 9 on the list with over 45 million views.

And here is the Top 10 List:

Rebecca Black — Friday (OFFICIAL VIDEO) — http://youtu.be/kfVsfOSbJY0
Ultimate Dog Tease — http://youtu.be/nGeKSiCQkPw
Jack Sparrow (feat. Michael Bolton) — http://youtu.be/GI6CfKcMhjY
Talking Twin Babies — OFFICIAL VIDEO — http://youtu.be/_JmA2ClUvUY
Nyan Cat [original] — http://youtu.be/QH2-TGUlwu4
Look At Me Now — Chris Brown ft. Lil Wayne, Busta Rhymes (Cover by @KarminMusic) — http://youtu.be/khCokQt--l4
The Creep (feat. Nicki Minaj & John Waters) — http://youtu.be/tLPZmPaHme0
Maria Aragon — Born This Way (Cover) by Lady Gaga
The Force: Volkswagen Commercial — http://youtu.be/R55e-uHQna0
Cat mom hugs baby kitten — http://youtu.be/Vw4KVoEVcr0

Credits:
Video Produced by Portal A Interactive [http://portal-a.com]

Created by the in-house team, featuring footage from the current exhibit. Learn more about these and other jelly species during Jelly Invasion.

Although these jellies look otherworldly — they're actually from this world and they were shot at the Vancouver Aquarium.

But they might as well be aliens. There is still so much we don't know about many of them: what do they look like as babies? Where do they grow? What do they eat?

Credits:
Advertising Agency: RIX Digital Content Lab, Vancouver, Canada
Creative Director: Jeff Heywood
Copywriter: David de Haas
Photographer: Neil Fischer
Editor: David de Haas

Life flashes before a babies eyes in a great new ad for Volkswagen. If your life flashes before your eyes, it's good to be in the 2013 Volkswagen Jetta, an IIHS Top Safety Pick. The commercial also features the song Ooh Child (Things are Gonna Get Easier) originally by the Five Stairsteps.

Another equally entertaining Volkswagen spot featuring the annoying laugh of this young lady and her ride at the gas station.

Credits:
Ad Agency: Deutsch, LA.

In a new exclusive music video, Jewel and Pampers pay homage to the beautiful morning moments shared between parents and their babies. From storytime and sing-alongs to feeding horses and spending time with daddy, the video captures Jewel's favorite beautiful morning moments with her son, Kase. With background music from Jewel's most recent children's album, "The Merry Goes Round", this performance of the popular children's song "The Green Grass Grows All Around" is sure to enhance beautiful mornings with baby all the time.

See the newest Evian Dancing Babies ad HERE.

Credits:
Advertising Agency: BETC, Paris, France
Executive Creative Director: Rémi Babinet
Art Director: Agnes Cavard
Associate Art Director: Felix Falzon
Copywriter: Valérie Chidlovsky
Traffic: Elise Herfort
Photographer: Benni Valsson
Art Buyer: Nathalie Gruselle
Production: Isabelle Severi / Rita Prod
Print Producers: Sarah Belhadj, Annick Audoux
Media Strategy Director: Martine Picard
Media Agency: Havas Media International

Take a handful of adorable toddlers, put them in a music studio with instruments in hand, have the 1982 hit song "Come On Eileen" by Dexys Midnight Runners playing and you have a great ad for British Cow & Gate baby food maker.

" At Cow & Gate we believe that the best part of parenting is seeing your little baby become a little person. To celebrate this belief and share our point of view with Mums and Dads we have developed a new TV advert. You can now watch even more of the adorable Supergroup in this extended version" .

As cute as this advert is, nothing beats the Evian Live Young Dancing Roller Babies commercial.

Credits:
Creative Ad Agency: BETC London

Here is a cute new ad from BBDO, Moscow for the children’s baby food maker FrutoNyanya’s. The hypo-allergenic purées are made of natural vegetables with water and contain no salt or sugar. Which makes it hard for some parents to understand why babies find them so delicious.

Credits:
"PROGRESS"
Marketing Director – Dmitry Sitnikov
Category Manager – Valeria Smagina
Junior Brand Manager – Tatiana Elshaeva
Marketing Specialist – Alexey Mitrofanov
Marketing Assistant – Julia Shamshetdinova

BBDO Moscow
Creative director – Adrian Ely
Senior art-director – Raluca Stroe
Art-director – Nikita Voblikov
Senior copywriter – Marina Dedyukina
Producer – Artem Semenov

Ball Park Production
Director – Scott Corbett
DOP – Mikho Kvirikadze
Producer – Irina Nepomenko

Sable Starr

Okay, so maybe I will never actually dress (or act) like Sable Starr, the "supergroupie" who, in the 1970s, was notoriously linked to such stars as David Bowie, Iggy Pop, and Johnny Thunders of the New York Dolls. I do, however, totally love this photo of her here:

Sable Starr and Iggy Pop

How great is that little ensemble? I love the hat and sunglasses, and the shirt is too cute. It's crazy to think that Sable Starr and other teenage girls flaunted their way onto the rock scene at as early as thirteen years old! They sure had guts.

I recently read an article entitled "Rock Groupies and Feminism" on Rachel Rabbit White's website, where I learned a lot about the "groupie babies" of the 1970s. Did you know that there was even a magazine (that ran for only five issues) centered around groupie lifestyle? The magazine was called Star, and you can find excerpts of it here.

I totally admire this chick for owning her style. She wasn't shy about taking risks or wearing something crazy to get attention, and that's pretty cool. I'm looking forward to reading more about Starr's very unique teenage lifestyle and her escapades across LA.