In order to provide everybody the chance to celebrate Friendship Day with a friend, Ogilvy & Mather Argentina developed with Huggies an original idea, putting together two infants to share this special day in a very particular way.
With Maximiliano Maddalena and Javier Mentasti as ECDs, the agency designed a special crib so that on Friendship Day two newborn babies could spend this event together. The idea was registered at the Bazterrica Clinic and was supported by the baby's parents, obstetricians and nurses.
In order to accompany each family during the last minutes before giving birth, the agency got involved with the obstetricians and couples who were expecting their babies to be born on Friendship Day. We shared with them the anxiety of all the previous preparations and their way to the hospital. Few hours after the babies were born, they both had their first friend right alongside.
The song and music are just perfect and really make the film that much better, if anyone has the song title please share.
Credits:
Advertising Agency: Ogilvy & Mather, Argentina
Executive Creative Directors: Javier Mentasti, Maximiliano Maddalena
Head of Art: Diego Grandi
Creative Directors: Juan Marcos Besagni, Juan Pablo Raimondi
Art Director: Tiago Salgueiro
Copywriter: Felipe Autran
Account Manager: Constanza Archain
Account Supervisor: Rosario Gonzáles Puig
Head of Production: Valeria Pinto / Parson
Agency Producers: Federico Faralla, Gastón Sueiro / Parson
Production House: Ringo
Director: Ariel Evasio
Executive Producer: Jorge Larrain
Production Coordinator: Liz Campi
Production: Azul Crespo
Postproduction Director: Luis Staffolani
Photography Director: Manuel Bullrich
Edition: Mario Nhamod
Post Production: Barraca Post
Music Company: C.C.C.I. Producciones