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  • Strike Anywhere Says Hello to Pinterest Messaging Feature with Fresh Campaign

    Strike Anywhere Says Hello to Pinterest Messaging Feature with Fresh Campaign

    Directing collective and production company Strike Anywhere helps to debut Pinterest’s new messaging feature with the truly inspiring “Say Hello” campaign. The just-launched direct messaging system now allows users to have conversations about Pins on Pinterest, igniting the spark of creative collaboration around a shared interest or project.

    Strike Anywhere worked directly with Pinterest’s in-house creative team to develop and execute the campaign, coming up with a concept that would portray the exchange of ideas and share of discoveries in action. Strike Anywhere weaves three narratives across the globe to deftly illustrate the creative applications of Pinterest messaging, from the simple domestic tasks to complex technological feats.

    We watch as one couple partners to create that night’s dinner, a pair adventures on the maiden voyage of a handmade canoe, and one team swaps spaceship concept art to create tomorrow’s blockbuster. The directing collective infuses the spot with a feeling of warmth throughout, as the dulcet tones of the stirring backing track give the action a dynamic drive.

    With “Say Hello,” Strike Anywhere crafts a spot that simply and effectively communicates a sense of possibility and celebrates the collaborative imagination of the Pinterest network.

    Credits:
    Client: Pinterest
    Production Company: Strike Anywhere
    Director: Strike Anywhere
    Line Producer: Laura Smith
    Director of Photography: Michael Gioulakis
    Director of Photography Japan: Jay Keitel
    Editor: Josh Rosenfield
    Editor: Matt Sklar
    Colorist: Ayumi Ashley
    Sound Design & Mix: Snap Sound
    Track: Kishi Bashi “Philosophize In It! Chemicalize With It!”
    Writer & Content Strategist, Pinterest: Kim O’Rourke
    Creative Director of Product Marketing, Pinterest: Skip Bronkie

  • I Love Puma!

    I Love Puma!
    Gain

    Football players have accepted characteristic football "pleasure poses": Buffon shouts "yeah!", rejoicing to a victory, Heinze is proud of the won cup, and excentric Trochowski rejoices to the hammered goal.

    Celebrate. Anytime. Anywhere.

    Here only surroundings around absolutely not football so habitual gestures are looked, to put it mildly, ridiculously. Slogan Puma: "Celebrate. Anytime. Anywhere." It urged to reflect advertising idea of "an eternal holiday", a condition of soul which does not depend on time and circumstances around.

    Gain
    Triumph
    Victory

  • Confidence In Motion — Strut Subaru Canada TV Spot

    Confidence In Motion — Strut Subaru Canada TV Spot

    New commercial for Subaru Canada entitled "Strut — Confidence in Motion" not only features the song and music of "The Go" song "Summers Gonna be my Girl" but, some Subaru techs and salesmen who can really dance and strut.

    Subaru: "Driving Confidence has been a key and constant ingredient in every Subaru model ever made. It reflects our deeply held belief that you can and should have both maximum safety and total enjoyment, without sacrificing one for the other.

    It's about having the confidence, the peace of mind, to go anywhere. It's about enjoying life through exploration, continually setting out on fresh adventures. It's about following one's own path, with a sense of confidence that only a Subaru can deliver."

    Credits:
    Advertising Agency: DDB, Canada
    Creative Directors: Todd Mackie, Denise Rossetto
    Associate Creative Director / Copywriter: Matt Antonello
    Associate Creative Director / Art Director: Paul Riss
    Agency Producer: Andrew Schulze
    Accounts: Michael Davidson, Peter Brough, Julia Morris
    Production company: Corner Store
    Director: Jorn Haagen
    DOP / Cinematographer: Jorn Haagen
    Line Producer: Mary Ann Tevlin
    Post-Prodction Co.: School Editing
    Editor: Markt Morton
    Colourist: Bill Ferwerda
    SRX / VFX: Topix
    Audio Company: RMW Music
    Audio House Engineer: Dustin Anstey
    Music: The Go “Summers Gonna be my Girl”

  • "Any Screen Anywhere" | Bell Canada 2012 Olympics TV Commercial

    "Any Screen Anywhere" | Bell Canada 2012 Olympics TV Commercial

    A an eye pleasing new TV ad for Bell Canada tells their customers they can catch all the London 2012 Olympics action on all your screens, mobile, TV or online. The commercial features the music and song by Graffiti6, song title is Stare Into The Sun.

  • Beyond El Dorado: Power and gold in ancient Colombia

    Beyond El Dorado: Power and gold in ancient Colombia

    More than 300 astonishing objects made from gold and other precious materials are presented in the major exhibition “Beyond El Dorado. Power and gold in ancient Colombia”, held by the British Museum in conjunction with the Museo del Oro, Bogotá. The exhibition opens on October 17, 2013 and will run through March 23, 2014.

    Beyond El Dorado: Power and gold in ancient Colombia
    Anthropomorphic pectoral, Colombia, Tairona, AD 900–1600
    [Credit © Museo del Oro–Banco de la República, Colombia]
    For centuries Europeans were dazzled by the legend of a lost city of gold in South America. The truth behind this myth is even more fascinating. El Dorado – literally “the golden one” – actually refers to the ritual that took place at Lake Guatavita, near modern Bogotá. The newly elected leader, covered in powdered gold, dived into the lake and emerged as the new chief of the Muisca people who lived in the central highlands of present-day Colombia's Eastern Range. This stunning exhibition, sponsored by Julius Baer, will display some of the fascinating objects excavated from the lake in the early 20th century including ceramics and stone necklaces.

    In ancient Colombia gold was used to fashion some of the most visually dramatic and sophisticated works of art found anywhere in the Americas before European contact. This exhibition will feature over 300 exquisite objects drawn from the Museo del Oro in Bogotá, one of the best and most extensive collections of Pre-Hispanic gold in the world, as well as from the British Museum’s own unique collections. Through these exceptional objects the exhibition will explore the complex network of societies in ancient Colombia – a hidden world of distinct and vibrant cultures spanning 1600 BC to AD 1700 – with particular focus on the Muisca, Quimbaya, Calima, Tairona, Tolima and Zenú chiefdoms. This important but little understood subject will be explored in this unique exhibition following on from shows in Room 35 such as Ice Age art: arrival of the modern mind, Grayson Perry: Tomb of the Unknown Craftsman, Afghanistan: Crossroads of the Ancient World and Kingdom of Ife: sculptures from West Africa in shining a light on world cultures through their craftsmanship.

    Although gold was not valued as currency in pre-Hispanic Colombia, it had great symbolic meaning. It was one way the elite could publicly assert their rank and semi-divine status, both in life and in death. The remarkable objects displayed across the exhibition reveal glimpses of these cultures’ spiritual lives including engagement with animal spirits though the use of gold objects, music, dancing, sunlight and hallucinogenic substances that all lead to a physical and spiritual transformation enabling communication with the supernatural. Animal iconography is used to express this transformation in powerful pieces demonstrating a wide range of imaginative works of art, showcasing avian pectorals, necklaces with feline claws or representations of men transforming into spectacular bats though the use of profuse body adornment.

    The exhibition will further explore the sophisticated gold working techniques, including the use of tumbaga, an alloy composed of gold and copper, used in the crafting the most spectacular masterworks of ancient Colombia. Extraordinary poporos (lime powder containers) showcase the technical skills achieved both in the casting and hammering techniques of metals by ancient Colombian artists. Other fascinating objects will include an exceptional painted Muisca textile and one of the few San Agustín stone sculptures held outside Colombia. Those, together with spectacular large scale gold masks and other materials were part of the objects that accompanied funerary rituals in ancient Colombia.

    Neil MacGregor, director of the British Museum said “Ancient Colombia has long represented a great fascination to the outside world and yet there is very little understood about these unique and varied cultures. As part of the Museum’s series of exhibitions that shine a light on little known and complex ancient societies this exhibition will give our visitors a glimpse into these fascinating cultures of pre-hispanic South America and a chance to explore the legend of El Dorado through these stunning objects.”

    “American Airlines and American Airlines Cargo are thrilled to be partnering with the British Museum on Beyond El Dorado: power and gold in ancient Colombia.” said Tristan Koch, Managing Director of Cargo Sales for EMEA – American Airlines. “American Airlines is a supporter of the arts in many cities that we serve around the world and it’s exciting to be linking the two destinations of Bogotá, Colombia and London by transporting precious passengers and cargo between them.”

    Source: The British Museum [August 04, 2013]

  • Bringing the Brisbane International Film Festival (BIFF)

    Bringing the Brisbane International Film Festival (BIFF)

    500 Days of Summer

    Everyone loves a good biff, especially when it has absolutely nothing to do with The Footy Show. Here, I’m speaking about the one and only Brisbane International Film Festival also known as BIFF. The Gold Coast, being the cultural vacuum that it is, us film geeks eagerly await the annual BIFF where a selection of films from around the world are screened over the course of one and a bit weeks. This year I’ve been lucky enough to work with some of the BIFF crew by putting together articles on various films for the website and daily newsletter. With dozens of movies crammed into the 11-day event it would be easy to miss some of the real gems. The good news is I’ve taken a look at the complete line-up of films screening at this year's festival and even watched some of them early. So, the following is my list of the films you MUST SEE or die at this year's BIFF.

    For you international readers this can be a handy guide of limited release films you should keep an eye out for in the coming weeks/months.

    • An Education — the opening night film starring Peter Sarsgaard and set in the 60s. The Sars-man in a film with romance, drama and intrigue sounds like too rare an opportunity to miss.
    • BALIBO — the notorious tale of five young, Australian journalists who were executed while reporting on Indonesia’s invasion of East Timor in 75. An impressive Aussie cast including Gyton Grantley, Nathan Phillips and Anthony LaPaglia expose the Australian and Indonesian governments shameless efforts to cover-up this important story.
    • Coraline — has been covered extensively on this blog given its beautiful visuals and dark storyline. Directed by Henry Selick, director of the classic Nightmare Before Christmas, Coraline follows the adventures of a young girl who discovers a secret door leading to an alternative reality.
    • 500 Days of Summer — a last minute addition to the festival line-up, this quirky, nontraditional love story deserves to be seen purely because it features the talents of my favourite Joseph Gordon Levitt. It also stars everyone’s favourite indie film star Zoey Deschanel.
    • CHE: Parts One & Two — director Steven Soderbergh’s stunning two-part opus based on the life Che Guevara and starring Benicio Del Toro in the title role. You’ll be hard pressed to catch this screened back to back anywhere else in Queensland.
    • Away We Go — highly peculiar, yet, interesting film which looks at the journey of two thirtsomethings who discover they’re going to have a baby. Instead of settling down and preparing, the couple take to the road to visit old friends. This is the latest thing from the amicable Sam Mendes and marks a return to his off-beat indie roots.
    • The September Issue — one of the most anticipated documentaries of the year, this film delves into the life of legendary Vogue editor-in-chief Anna Wintour in the lead-up to the massive September issue.
    • Jules And Jim — this French film from the 60s is a classic love-triangle with arguably the most recognisable face in French cinema — Jeanne Moreau.
    • Moon — one of the films I’m most looking forward to, this sci-fi thriller i s the debut feature from David Bowie’s son Duncan Jones and stars Sam Rockwell in what is said to be the performance of his career.
    • The Missing Person — a private detective is hired to follow a missing person but what started as a simple job rapidly develops into a complex mystery. Full of double-crosses and classic noir moments, this is a film not to be missed by lovers of all things noir.
    • The Strength of Water (below) — having Maori parentage, I like to pay special attention to films from indigenous New Zealand filmmakers. The Strength of Water is definitely worth the gaze. A unique look at the complexity of grief through the eyes of a 10-year-old living in an isolated Maori community. Beautiful, naturalistic, creative and moving. A must-see.
    • Van Dieman’s Land — the infamous tale of Australia’s very own Hannibal Lecter gets the big screen treatment from a filmmaker heading for the stratosphere.Subdivison — Brisbanite Ash Bradman (from Nova radio fame) wrote and stars in this appealing comedy set in semirural Hervey Bay. Fans of Aussie films like Crackerjack, The Castle and Kenny are likely to enjoy this.
    • The Cove — along with Cathy Henkel’s The Burning Season, this has to be one of the most important documentaries of the year and looks at the culling of dolphins in the picturesque town of Tokyo, Japan. Part horror film, part espionage thriller and part environmental documentary, The Cove is all part's essential viewing. It Might Get Loud — there’s no time for air guitar in this documentary which takes the audience on a candid trip into the world of three of rock’s most iconic electric guitarists; Jimmy Page (Led Zepplin), the Edge (U2), and Jack White (The White Stripes).
    • Black Dynamite — if I even have to explain to you the plot of this film, given the sheer volume of posts about it on this blog, then you deserve to be pimp-slapped into a China cabinet. Here’s your chance to see what all the fuss is about.
    • Dead Snow — Tarantino and Rodriguez fans, like myself, are likely to adore the work of the Norwegian lads behind this low-budget, horror slapstick about Nazi zombies. Writer/director Tommy Wirkola and writer/star Stig Frode Henriksen have been pipped for big things since their debut short Kill Buljo and their first feature doesn’t disappoint. Catch their work before it explodes as their next film Hansel and Gretel: Witch Hunters has been picked up by The Weinstein Company (bada-boom).
    • Storage — a tense, edge-of-your-seat psychological thriller from Brisbane filmmaker Michael Craft and starring Gold Coast actor Matt Scully in the lead role. An impressively clever debut from Craft who shot the film in storage facilities in and around Brisvegas. Creepy.
    • The Horsemen — containing what is said to be one of the `most amazing fight scenes captured’ is there really any other reason to see this?

    Ticket prices are cheap as chips compared to a normal outing at the movies and BIFF is running a series of workshops where you can meet the director, producer, writer and/or stars of some of the films.

  • Pitbull Wallmart Sheets and Kodiak Alaska Make It Go Away

    Pitbull Wallmart Sheets and Kodiak Alaska Make It Go Away

    Mr. Worldwide, indeed: Pitbull will fly to Kodiak, Alaska, to visit the small island's Walmart store as part of a competition sponsored by the WalMart and Sheets by Listerine. The contest promised that the rapper would appear at whichever Walmart branch got the most likes on Facebook and, early on, it was hijacked by David Thorpe and Jon Hendren of the website Something Awful, who started a campaign to send Pitbull all the way to the Kodiak Walmart. As a result, the store's page netted over 71,000 likes, even though Kodiak's population is just over 6,000 according to the 2010 U.S. census.

    Pitbull seems stoked, anyway. "I heard that Kodiak, Alaska, has the most likes due to someone who thinks he was playing a prank," the rapper said in the announcement video. "But you gotta understand, I'll go anywhere in the world for my fans." He even took the opportunity to extend an invitation to the pranksters. Nice work, Internet!
    Via

  • Parkour (PK) Roam Free TV Ad | Land Rover USA

    Parkour (PK) Roam Free TV Ad | Land Rover USA

    In this exclusive Land Rover commercial, four parkour (PK) athletes demonstrate amazing feats of balance, fitness and gymnastics, representing the "Above & Beyond" all-terrain, go anywhere capabilities of Land Rover vehicles. Just like these four parkour traceurs, Land Rover's wheels can't be stopped by any obstacles.
    Credits:
    Advertising Agency: Y&R, New York, USA
    CCO: Jim Elliott
    GCD: Marc Sobier, Andrew McKechnie
    Art Director: Eduardo Quadra
    Copywriter: Paul Wood
    Exec. Director of Production: Letitia Jacobs
    EP: Craig Jelniker, Jessica Dierauer
    Assistant Producer: Abby Bralove
    Assistant Music Producer: Rachel Rauch
    Prod. Co.: Biscuit Filmworks
    Direction: Noam Murro
    Managing Director: Shawn Lacy
    EP: Colleen O’Donnell
    Head Of Production: Rachel Glaub
    Producer: Jay Veal
    Production Supervisor: Jen Berry
    1st AD: Craig Pinckes
    Editing: Rock, Paper, Scissors
    VFX: MPC
    Sound: Heard City
    Music Company: Tone Farmer
    Music Arranger: Ray Loewy

  • Royal New Zealand Air Force YouTube Game Ad Campaign "Step Up"

    Royal New Zealand Air Force YouTube Game Ad Campaign "Step Up"

    Royal New Zealand Air Force went to the ad agency Saatchi & Saatchi and had a brilliant ad campaign created to promote their recruiting arm of RNZ Air Force.
    A YouTube game was designed on their YouTube page that allows you to control a helicopter remotely, the interactive game also allows users to queue up for a spot in the game right from YouTube. You pick your own mission then fly your helicopter through some dangerous terrain. You can control a webcam that fly's through small, 3D models of New Zealand's terrain, all housed in an Air Force Base.

    Take the speed test with the Orion Aircraft or operate a forklift within the airplane hanger. Also pretty cool, you get a video of your accomplishments if you complete your mission that you can share on your social networks.
    The game is open to anyone anywhere in the world provided you have an internet connection.
    The campaign includes TV spots and other online promotions. You can check the game out here on youtube.

    Game Demo below

    Credits:
    Agency: Saatchi & Saatchi New Zealand
    Client: Royal New Zealand Air Force
    Creative Director: Scott Huebscher
    GAD: Elaine Bickell
    Exec. Digital Producer: Kevin Sherman
    Digital Producer: Linda Krug
    Producer: Anna Kennedy
    Front-end development and design: RESN
    Electronics: Paragon Electronic Design
    Model: Kennedy Modelmaking

  • Go & Smell the Roses — 5 New Wacky Travelocity Ads

    Go & Smell the Roses — 5 New Wacky Travelocity Ads

    Ole, in the first of five fun new ads from the Travelocity "Go & Smell The Roses" campaign "Bulls", the Roaming Gnome is dropped into a scene from the world famous running of the bulls in Pamplona, Spain saying, "Here's a thought: You'll never survive the running of the bulls unless you attend the running of the bulls."

    "Contrary to popular belief, watching paint dry can actually be fun – but you've got to be there to enjoy it." This one take's the Travelocity Roaming Gnome to India where he finds himself being handed off from one person to the next at the Holi Festival.

    Our friend the Gnome becomes one with a sand sculpture. "Sparkly water and pure white sand may not get you off your couch but there's not a creature on earth that can resist this." I could go for the girl and do less with the sand up my...never mind.

    In this one he is not checking emails, cleaning the grass or mowing the lawn, not making calls or spreadsheets, it's less couch, more beachy.

    "Go & Smell the Roses is more than a tagline in an advertising campaign, it's a rally cry," said Bradley Wilson, chief marketing officer at Travelocity North America. "With this new campaign we are using our most powerful asset, the iconic Roaming Gnome, to inspire and instigate people to get off the couch, to go and smell the roses."

    "'Go' is the operative word," Wilson said. "And we mean 'go' anywhere whether that is a weekend road trip, a family event, or a once-in-a-lifetime adventure similar to those the Roaming Gnome is fortunate enough to take."

    Last one I promise. The Roaming Gnome takes in a majestic alpine view on a ski lift: He says, "You might be interested to know that other countries have couches exactly like ours."

    Since we're on the subject of travel, remember we always seem to end up doing stupid things in a group, don't believe me? Check out these 6 controversial new ads for Chariot Travel entitled You Do Stupid Things In A Group.

  • 3 Ridiculously Stupid Mountain Dew Ads — Felicia The Goat

    3 Ridiculously Stupid Mountain Dew Ads — Felicia The Goat

    Sometimes it's best to let the work speak for itself...The Mountain Dew ad above has obviously been pulled from airing anywhere, ya good luck with that PepsiCo.

    Credits:
    These ads were all created and directed by rapper Tyler, The Creator.

  • London Street Graffiti Is Spell Checked by Online Tutor Firm

    London Street Graffiti Is Spell Checked by Online Tutor Firm

    Brand activation agency Arc London has created a campaign that sees London's graffiti get a spellcheck, in aid of tuition service The Tutor Crowd.

    Spelling and grammatical mistakes in graffiti around London have inspired a new tongue-in-cheek campaign by Arc, a division of the Leo Burnett Group, for the online English tuition service The Tutor Crowd.

    The campaign shows the offending graffiti on walls, toilet doors and public areas around London corrected with paint pens and stickers.The stickers direct children and their parents to The Tutor Crowd’s online service for a free English tuition trial.

    As well as highlighting the need for English tuition, the work aims to debunk the myth that it’s stuffy, old-fashioned and expensive, repositioning it as online and available from expert tutors anytime and anywhere.

    The campaign, called “Take The Classroom To The Streets”, is running outdoor across London, in areas including Shoreditch, Old Street, Brick Lane, South Bank and Camden and will appear online at thetutorcrowd.tumblr.com
    The work, which breaks online this week, and was written and art directed by Dan Kennard and Ben Smith.

    Patrick Wilson, founder of The Tutor Crowd, said: “Good spelling and grammar is fundamentally important to young people. But teaching it doesn’t have to be old fashioned and stuffy. We wanted to engage parents and young people alike, and make them realise that online tuition is an option that’s available to try.”

    Beri Cheetham, Executive Creative Director at Arc said: “To change the traditional perception of English tuition, we needed a non-traditional approach. It’s tongue-in-cheek, free and makes people smile. But most importantly, we hope it helps young people engage in grammar and spelling and get support they need.”

  • Air Japan Begins Serving KFC Meals On Their Flights

    Air Japan Begins Serving KFC Meals On Their Flights

    Japan Airlines and Kentucky Fried Chicken have collaborated on the 7th installment of the popular AIR SERIES in-flight meal on board select international JAL flights, and will be serving on board, [AIR KENTUCKY FRIED CHICKEN] from December 1, 2012 to February 28, 2013.

    During this period, customers traveling in Premium Economy and Economy Class on JAL from Narita to New York, Boston, Chicago, Los Angeles, San Diego*, London, Paris and Frankfurt, will be served KFC’s Original Recipe two-piece chicken meal during the second meal service. It includes one drumstick, one boneless chicken breast fillet, a piece of complementing flat bread made especially for AIR KENTUCKY, a cup of coleslaw and lettuce leaves. Customers can savor the same, unique taste of KFC’s trade secret recipe of “11 herbs and spices” as it is, or as a sandwich by sandwiching the fresh lettuce leaves and fragrant fillet in the bread, and topping it off with special mayonnaise.
    *Available on the San Diego route from the inaugural flight on December 2, 2012.

    JAL and KFC have created an exquisite packaging just for this tie-up. The design features JAL and the famous founder and mascot of KFC, Colonel Sanders on a special box and tray mat, unavailable anywhere else but on board these JAL flights.

    KFC is widely popular in Japan particularly during the Christmas season. This year end, JAL and KFC will bring customers a festive cheer on board with the original [AIR KENTUCKY FRIEND CHICKEN], and will continue to offer innovative, quality services in the New Year.
    Press via: JAL

  • Proximity Creates Online Test Flight For Air Hogs New Sky Stunt Using Google Street View

    Proximity Creates Online Test Flight For Air Hogs New Sky Stunt Using Google Street View

    Air Hogs is taking its remote controlled planes and helicopters to new digital heights with Google Street View in a campaign by Proximity and Spin Master. Aviation enthusiasts have the opportunity to fly a virtual plane in Google Street View — above their home, school, or any other location they choose. When they have completed training, they can stunt around the Globe and earn their virtual pilot's license. “As the leading brand in RC, Air Hogs has always been an early adopter of technology, both in our products and our marketing. We’re excited about our latest digital marketing initiative which will allow people to fly the Sky Stunt RC plane virtually anywhere in the world –in front of a world famous landmark or in their own neighbourhood,” said the Director of Marketing, Shawn Chance. The campaign is also supported with online media and ambient posters that drive to the website experience.
    Air Hog enthusiasts can check out the Sky Stunt at: http://www.airhogs.com/

    Credits:
    Title: Stunt Around the Globe
    Client: Air Hogs
    Agency: Proximity Canada
    Creative Directors: Josh Stein, Rene Rouleau, Scott Pinkney
    Director Creative Technology: Jeff Vermeersch
    Senior Flash Developer: William Lee
    Senior Art Director: Graham Ameron
    Art Director: Bryan Howarth
    Writer: Shiran Teitelbaum
    Group Account Director: Priyanka Goswami
    Account Director: Mark Christie
    Account Supervisor: Brian McLachlan
    Account Executive: Mike Spilchuk
    Producer: Gillian Largey
    Sound Design: Resolve Audio
    3D: Symbolic Pictures

  • Google Play Test #0505: Bananas

    Google Play Test #0505: Bananas

    Fun new ad for Google Play and the Google Tests campaign created by Studio G entitled Test #0505 Bananas. With Google Play, you can enjoy your music on all your devices anywhere, with no cables.

    Credits:
    Agency: Google Studio G
    Agency Producer: Heather Hurford
    Client: Google
    Agency Producer: Yovel Schwartz
    Writer/Director: Jonathan Zames
    Production Design: Sarah Lawlor
    Production Design: Syyn Labs
    Practical Effects: Syyn Labs
    Director of Photography: Jesse Eisenhardt
    Editor: Brian Goetz
    Visual Effects: Corey Ryan
    Visual Effects: HOPR
    Colorist: Bob Curerri
    Sound Design: Noisy Neighbors

  • Just How Jewish Is That Film? J-DAR Can Tell You — 21st Toronto Jewish Film Festival Campaign

    Just How Jewish Is That Film? J-DAR Can Tell You — 21st Toronto Jewish Film Festival Campaign

    “This year’s campaign takes a tongue-in-cheek approach to communicate that Jewish people have a long-standing reputation for making great films in Hollywood and beyond,” says Helen Zukerman, executive director, TJFF. “TJFF is an authentic cultural experience that celebrates Jewish culture by screening outstanding films, documentaries and shorts from around the world, and showcases quality films that aren’t shown anywhere else.”

    “TJFF is largely perceived to be a religious festival – featuring movies heavy on Jewish content and light on action, drama, suspense and laughs,” says David Ross, creative director, DDB Canada. “To expand our reach to include a younger Jewish and non-Jewish demographic, we set out to demonstrate that people are already fans of movies that feature Jewish contribution, they just might not be aware of it.”

    Cue the new online tool "J-Dar" and now we can have some fun testing just how Jewish some of favorite films are. Test you're J-DAR HERE and for more about the 21st Toronto Jewish Film Festival HERE.

    Credits:
    Brief: The Toronto Jewish Film Festival needed to broaden its reach and increase ticket sales. Our challenge was that TJFF was largely perceived to be a religious film festival, featuring movies heavy on Jewish content and light on action, drama, suspense and laughs — a belief that couldn't be further from the truth. We set out to correct this perception by proving to people that while they may not know it, they’re already fans of Jewish movies.

    Description: We created a fun online tool called J-DAR. It calculates how Jewish your favourite Hollywood movies are. All J-DAR results are accompanied by contextualized TJFF film recommendations and a link to purchase festival tickets.

    Creative Ad Agency: DDB Canada/Tribal, Toronto
    Executive Creative Director: Denise Rossetto, Todd Mackie
    Creative Director: David Ross, David Horovitch, Paul Wallace
    Writer: David Ross, David Horovitch
    Art Director: Jake Bundock, Paul Wallace
    Designers: Jake Bundock, Devon Williamson
    Developers: Gar Liu, Brendyn Zachary
    Director of Technology: Joe Dee
    Information Architects: Dale McRae, Daniel Wiseman
    Digital Production Managers: Chris Webden, Cathy Kim
    Account Team (names & titles): Melanie Johnston (SVP, Managing Director), Leigh Farlow (Sr. Account Executive)
    Strategy: Parker Mason, Sandra Moretti
    Online Analyst: Kevin McHugh
    Audio House: Keen Music

  • New eBay Inspiration Shop in New York | QR Code and Mobile Tech at Work...Finally

    New eBay Inspiration Shop in New York | QR Code and Mobile Tech at Work...Finally

    Say goodbye to long lines and crowded stores—now shoppers can literally go window shopping and actually purchase the latest, hottest items with the wave of a smartphone!

    Grand Opening of eBay Inspiration Shop in the Big Apple!
    eBay and designer Jonathan Adler unveiled the "eBay Inspiration Shop" New York City — a 24/7 "shoppable" storefront with interactive windows showcasing a collection of new, must-have merchandise for the fall season—from denim to digital cameras, engines to eReaders and wristwatches to new wheels.

    Inspiration Shop Leverages eBay Mobile Technology
    The "always-open" store windows enable shoppers to browse and buy the very moment inspiration strikes, leveraging eBay's mobile technology to shop anytime, anywhere, anyhow. The eBay mobile app allows consumers to scan custom Quick Response (QR) codes and shop similar items from more than 200 million listings on the eBay marketplace.

    Top trendsetters, including actors, designers, bloggers, stylists, editors, photographers, models and musicians, were tapped to help curate the items featured in the Adler-designed windows by sharing their shopping wish lists for fall. Contributors include: Molly Sims, Lake Bell, Betsey Johnson, Charlotte Ronson, Coco Rocha, Justin Bell, Liz Lange, Simon Doonan, among others.

    A new national study on shopping reveals that nearly half of shoppers want to make an immediate purchase when they find an item they love, and also browse store windows for inspiration.

  • Fly into the Future GE Jet Engine TV Commercial

    Fly into the Future GE Jet Engine TV Commercial

    GE fly's into the future with the second ad from their newest ad campaign, "Brilliant Machines" via agency BBDO, New York.

    The future of flying is here — and it's not what anyone expected. We've learned how to build airplanes that can fly anywhere in the world, break the sound barrier, and refuel while soaring through the sky. The next frontier in aviation is not a revolution in design but about building smarter planes — brilliant machines that know how to optimize their fuel efficiency on the fly.
    The GE jet engine featured in this plane has the ability to understand 5,000 data samples PER SECOND. This helps planes get to their destination with less fuel and minimize the time they spend on the ground — and keeps them soaring through the sky, taking you wherever you want to go.

    See the GE Robots on the Move spot HERE.

    Credits:
    Ad Agency: BBDO, New York

  • Call of Duty Black Ops Declassified Black Friday PlayStation Vita Commercial

    Call of Duty Black Ops Declassified Black Friday PlayStation Vita Commercial

    Call of Duty Black Ops: Declassified — Black Friday PlayStation Vita Commercial

    The PlayStation® Vita Call of Duty Black Ops Declassified Bundle is $199 on Black Friday and Saturday (11/23 & 11/24) only. PlayStation® Vita lets you take on your friends in intense online Call of Duty matches that go where you do.

    Assassin's Creed III Liberation — Black Friday PlayStation Vita Commercial

    The PlayStation® Vita Assassin's Creed III Liberation bundle is $199 on Black Friday and Saturday (11/23 & 11/24) only. Now with the PlayStation Vita® an assassin can be anywhere. While supplies last at participating retailers.

  • Molson Canadian Creates The Beer Fridge

    Molson Canadian Creates The Beer Fridge

    Molson Canadian brings back "I Am Canadian" and creates a beer fridge that only be opened with a Canadian Passport, not a problem anywhere in Canada but these fridges were placed in random cities only in Europe eh. See how they built the beer fridge below.

    Credits:
    Creative Advertising Agency: Rethink Communications, Toronto
    Client: Molson
    Creative Director: Aaron Starkman
    Creative Director: Chris Staples, Dre Labre, Ian Grais
    Art Director: Joel Holtby, Vince Tassone, Christian Buer
    Art Director:
    Writer: Mike Dubrick, Aaron Starkman, Matt Antonello, Dave Thornhill
    Broadcast Producer: Clair Galea
    Production Company: Partners Film
    Director: Jonty Toosey
    Executive Producer: Aerin Barnes
    Line Producer: Neil Bartley
    Director of Photography: Bruce Jackson
    Post Production: Rooster Post
    Executive Producer: Melissa Kahn
    Editor: Marc Langley
    Assistant Editor: Nick Greaves
    Post Production: Fort York VFX
    Music and Sound Design: RMW Music
    Music Producer/Composer: Steven Mackinnon
    Colorist: Eric Whipp, Alter Ego