Air Hogs is taking its remote controlled planes and helicopters to new digital heights with Google Street View in a campaign by Proximity and Spin Master. Aviation enthusiasts have the opportunity to fly a virtual plane in Google Street View — above their home, school, or any other location they choose. When they have completed training, they can stunt around the Globe and earn their virtual pilot's license. “As the leading brand in RC, Air Hogs has always been an early adopter of technology, both in our products and our marketing. We’re excited about our latest digital marketing initiative which will allow people to fly the Sky Stunt RC plane virtually anywhere in the world –in front of a world famous landmark or in their own neighbourhood,” said the Director of Marketing, Shawn Chance. The campaign is also supported with online media and ambient posters that drive to the website experience.
Air Hog enthusiasts can check out the Sky Stunt at: http://www.airhogs.com/
Credits:
Title: Stunt Around the Globe
Client: Air Hogs
Agency: Proximity Canada
Creative Directors: Josh Stein, Rene Rouleau, Scott Pinkney
Director Creative Technology: Jeff Vermeersch
Senior Flash Developer: William Lee
Senior Art Director: Graham Ameron
Art Director: Bryan Howarth
Writer: Shiran Teitelbaum
Group Account Director: Priyanka Goswami
Account Director: Mark Christie
Account Supervisor: Brian McLachlan
Account Executive: Mike Spilchuk
Producer: Gillian Largey
Sound Design: Resolve Audio
3D: Symbolic Pictures