The new Lucky Charms Mash-Up spot features animation created by Chicago-based Calabash Animation who have been animating Lucky Charms, and other General Mills cereal brands, for more than two decades.
The spot actually began its journey to primetime as a viral video that broke in March around St. Patrick's Day where it was viewed nearly a million times online. Based on that success PatMan Studios and Saatchi & Saatchi turned it into the: 15 airing this week during TV's biggest shows.
Creative Credits: Client: General Mills Project: Lucky Charms mash-up (:15) Production Company: PatMan Studios, New York Creative Directors: Pat Giles & Manny Galan Agency: Saatchi & Saatchi, New York Producer: John Catapano Art Director: Justin Roth Copy Writer: Adam Kline Animation: Calabash Animation, Chicago, IL Creative Director: Wayne Brejcha Executive Producer: Sean Henry Music: Endless Noise, New York Composer/Mix: Jeff Elmassian Producer: Mary Catherine Finney
Just in time for today's Apple iPhone 5 launch hoopla Mondo Media (you the them, the online animated media empire that has bragging rights to over 1.2 billion YouTube views) brings Steve Jobs back to live in "Resurrection." The perfectly time animated parody features Steve Jobs rapping such lyrics as: "It's been awhile, but it's worth the wait...Cause I got the OS that makes ya salivate" and "I teabag Bill Gates from beyond the grave!" and my personal favorite "You'll still line up for iPhone 83."
So go on all you iPhone junkies, the 5 will be available to buy on September 21st go line up now you might be one of the first, I'm still loving my Andriod.
Credits: Directed by: Aaron Simpson Written by: Andy Ochiltree Music Production by: Markaholic http://www.markaholic.com/ Featuring: "Bownce" as Steve Jobs Eric Bauza as Tim Cook and Fanboy Mark Byers with backing vocals Produced by: Mondo Media Inc. Executive Producer: John Evershed
Producers: Stevie Wynne Levine, April Pesa Animation Production by: Smiley Guy Studios Executive Producer: Jonas Diamond Animation Director: Denny Silverthorne Producer: Mike Valiquette Production Manager: Julie Otten Animation Supervisor: Mateusz Garbulinski Design Concepts: Aaron Hong Editor: Denny Silverthorne Storyboard Artist: Stephanie Ramon Design Supervisor: Joel Chahal Design: Stephanie Ramon, Joseph Lague, Peter Habjan Background Design: Vladimir Kato Visual Effects: Joel Gregorio, Rich Duhaney Animation: Mateusz Garbulinski, Rich Duhaney, Nathan Carey, Kurtis Scott, Craig Schriver, Joseph Lague, Darien Ardell
Looking to shed light on the disastrous effects plastics are having on the world’s oceans, the international environmental advocacy non-profit group Natural Resources Defense Council (NRDC) turned to leftchannel – the motion design studio led by Executive Creative Director and President Alberto Scirocco. Leftchannel was challenged to craft an entertaining yet informative public service announcement that would be a call to action for viewers to “reduce, reuse and recycle” plastic packaging. “The skills leftchannel brought to this project are valuable for translating a complex issue like this, to visually show this system and how we can make positive changes,” Leila Monroe, a Staff Attorney with the NDRC Oceans Program, says. After the organization approached leftchannel to translate the complex issue of plastic pollution to a visual platform with a positive message, Scirocco and leftchannel’s creative team (which included designer/animators Taehee Lee and Nick Schoener) set to creating a concept and script that avoided the usually negative tone found in most environmental PSAs. Rather, they harnessed the studio’s abilities to marry 2D and 3D character animation with motion design to inform viewers in a positive way. “Our goal was to remind people how important this issue is, without giving the impression that they were being criticized or that we were trying to scare them,” Scirocco says. “Americans have been recycling plastics for a long time, but the current recycling programs aren’t working anymore and NDRC wanted a new approach – one that informs and entertains in a constructive manner.” That new approach can be seen in the PSA entitled “The Great Plastic Purge” — a two-minute animated piece that was inspired by after school specials from the 1950s. The character animation style keeps the tone light, which helps engage the audience, while expressing important facts in a way that is never boring. The PSA opens with a shot of a young boy happily ripping open a birthday present that’s wrapped in numerous layers of plastic, all of which he cheerfully throws away. From there the piece follows the packaging from the boy’s home to the ocean floor, while a chipper voiceover informs about how Americans waste $8 billion a year due to plastics making it into the nation’s waterways.
This project presented several challenges. According to Schoener, from a story telling perspective, effectively illustrating why the system was broken was challenging. “We had to first understand it ourselves,” he says, “then communicate it in a way viewers could easily connect with and understand.” For Lee, the most challenging scene to animate was the underwater scene. “It was complex because it contained a lot of different 2D animated trash objects that all needed to be integrated carefully into the scene. Because the scene connects to a 3D scene afterwards, the integration of the two was tricky — both 2D and 3D had to look consistent,” Lee says. Scirocco says, “It was a challenge to take a bleak story and turn it into an optimistic one. Overall, the animation needed to address three main points in a memorable, engaging manner: bring awareness to the issue; suggest that manufacturers be held responsible for coming up with innovative packaging solutions; and get consumers to take action to reduce, reuse and recycle.” Creative Credits: Client: Natural Resources Defense Council — www.nrdc.org/oceans/plastic-ocean Project: “The Great Plastic Purge” (2 minute PSA) Agency: Natural Resources Defense Council, New York (client direct) Animation/Design/Post: leftchannel, Columbus, OH — www.leftchannel.com Executive Creative Director/President: Alberto Scirocco Designers/Animators: Taehee Lee, Nick Schoener
Toronto-based animation and design studio Crush has launched another wonderfully paper craft-inspired spot, this time for Seattle's Woodland Park Zoo via creative agency Wong, Doody, Crandall, Wiener, Seattle. Working with the creatives at Wong, Doody, Crandall, Wiener, this spot for the Woodland Park Zoo builds on the work Crush did last year for "Emily's Story", for the Children's Wish Foundation, For this spot, Crush used a lot of classic illustration as reference for their designs and colour palette, but then developed them into something very contemporary. Crush designer Jullian Ablaza developed the look of the animals and with the help of artist and children’s book illustrator Ashley Barron brought each animal to life. Once the animals were created, Jullian designed the environments to be simple but to compliment the animals as the film flowed from scene to scene. Crush Senior Designer and Animator Yoho Hang Yue put together the animatic and ultimately the animation. To keep the project streamlined and cost efficient, Yoho created the entire project in After Effects, adding textures to the final piece. "We wanted a very tactile feel, which we would have done in camera if the budget and timeline allowed," said Gary Thomas, Creative Director, Crush. "The end result was very close to that and allowed for a lot of flexibility. The creative team at Wong, Doody, Crandall, Wiener were a dream to work with. They were totally on the same page and brought great insight to the work. We are incredibly pleased with the final result." Check out Crush's "Emily's Story" http://glossyinc.com/?p=11420
Credits Title: "Alive — Lion Clubs" Client: Woodland Park Zoo, Seattle Director, Marketing & Corporate Relations: Jim Bennett
Agency: Wong, Doody, Crandall, Wiener, Seattle Creative Director: Monkey Watson Copywriter: Peter Trueblood Art Directors: Caitlin Finn, Daoust Huertas Sr. Graphic Designer: Ramon Vasquez Producer/EP: Steph Huske Account Supervisor: Heidi Brown
Design and Animation: Crush, Toronto Creative Director: Gary Thomas Senior Designer & Animator: Yoho Yue Designer & Illustrator: Jullian Ablaza Illustrator: Ashley Barron Senior Producer: Janice Rebelo Executive Producer: Jo-ann Cook
This Matrix inspired video was created by building a 'Vega City' with hundreds of Vega No 6 smartphones used to create the backdrop for the animation — everything from the buildings to the sky were represented on the HD screens. The animation required three weeks of preparation to create 1600 paper characters which then took over 170 hours to animate into the final film.
Pantech's Android-powered Vega No 6 is the biggest smartphone to date to offer full HD with a 13-megapixel rear camera capable of 1080p video recording and a 2-megapixel front-facer. The phone also features something called V Touch technology that uses a touchpad on the rear of the device allowing users to operate the phone with one hand without blocking the screen.
Credits: Advertising Agency: Mr.Romance Seoul, Korea Executive Producer: Park Myeong hwan Creative Director: Ok hyung Kim Animation Director: Won ki. Hong Art Director: Won ki. Hong Illustrator: Yeheum Joo Photographer: Jung ho Goh
Carolina Melis directed this short animation for the fashion brand, FENDI. It’s a viral film featured on FENDI’s channel. It’s quite interesting as is the new way fashion brands present their collection, something that it is an alternative to fashion magazines and catwalks.
Credits: Directed and Designed by Carolina Melis Animation by Michela Bruno
When Droga5 got in touch with New York to ask if they wanted to pitch on a commercial to launch the new hydrogen powered Toyota they jumped at the chance to be involved in such a pioneering point in the history of motoring. Droga5 then received a truly brave script that engages the viewer in the provocative and absorbing debate surrounding this sustainable alternative to fossil fuels. Brief The brief called for simplicity, elegance, and sophistication in the film, whilst ensuring a palpable sense of a human hand in the visual storytelling. This felt like an incredibly refreshing and inventive way of marketing a new car and was something we were thrilled to be a part of. The sensibilities of the project were completely aligned with our creative approach and working methods as a studio. Approach Working closely with the creative team at Droga5, our winning response was to craft a rich visual journey that breathes life into the film’s dialogue in a variety of visual ways, whilst maintaing a seamless flow and coherent aesthetic. The line was used as a repeat motif and the visual element that leads us through the film. Beginning with the carbon line representing our current use of archaic fossil fuels, through the crumbling carbon city until it’ is finally reborn as the blue ‘hydrogen paved highway’; Toyota’s vision for the future of car propulsion. Post production and animation was expertly handled by the talented team at Analog.
Creative Credits: Production Company: ATYP Directors: Merlin Nation, Chris Angelkov Executive Producer: Debbie Crosscup Client: Toyota Campaign: The Turning Point Agency: Droga5 NY Creative Chairman: David Droga Chief Creative Officer: Ted Royer Executive Creative Director: Neil Heymann Creative Director: David Gibson Creative Director: Nathan Lennon Copywriter: Johan Gerdin Digital Designer: Devin Croda Chief Creation Officer: Sally-Ann Dale Head of Broadcast Production: Ben Davies Broadcast Producer: David Fisher Group Brand Strategy Director: David Gonzales Communications Strategist: Elsa Stahura Junior Brand Strategist: Emily Mulvey Group Account Director: Steven Panariello Account Director: Bola Adekoya Account Manager: Dave Murphy Director of Digital & Integrated Marketing Strategy: Kimberley Gardiner Post Production/Animation: Analog Grade: The Mill Producer: Heath Raymond Telecine: Matt Osborne/Mikey Rossiter Music: Rob Burger Music Composer: Robert Burger Sound: Heard City Mixer: Phil Loeb Voiceover: Brian Bascale
One of the biggest environmental battles Australia has ever seen is unfolding. The problem is, few are aware of it.
"Welcome to Coal World" is the animation every Australian and anyone who cares about the future of the planet must watch. This creative masterpiece manages the perfect balance of entertainment and education.
It could also mean the world of difference for our national treasure, the Great Barrier Reef, which is under threat from an unprecedented expansion of coal mining and exports.
This newly-released animation is produced by award-winning film maker, Daniel Bird. Daniel won Best Animated Short at Slamdance in 2010 and a prestigious Golden Drum award in 2011. Based in the Czech Republic, he has carved up the scene in Europe and now lends his talents Downunder.
Category: Public interest;
Client: Greenpeace Australia Pacific;
Agency: Daniel Bird;
Production: Daniel Bird;
Country: Australia;
Director: Daniel Bird;
Copywriter: Daniel Bird;
Production company: Savage;
Designer: Jaroslav Mrazek;
Illustrator: Jaroslav Mrazek.
Here's a look at the new RAZR Fit Xtreme TV ad featuring Phil Mickelson and the commercial for the all new X Hot Irons featuring Luke List for Callaway.
Credits: The principals of design-focused production studio Leviathan are very proud to share the results of their collaborations with advertising agency Factory Design Labs on behalf of Callaway Golf Company. Numerous TV spots and brand films supporting the launch of Callaway Golf's new line of RAZR Fit Xtreme(TM) Drivers, X Hot(TM) Drivers, Fairway Woods and Irons have recently debuted on targeted media outlets and Callaway's YouTube Channel. Leviathan's team has been integrally involved in the end-to-end design, animation and visual effects aspects elevating the visual, artistic, branding and storytelling aspects of these spots and several new Callaway product films and still renderings that are 100 percent CG.
Leviathan landed its first assignments for Factory Design Labs in 2011, and as a result of the studio's craftsmanship on those high-profile projects, it was chosen as an official partner for design, CG and VFX for the agency's 2013 campaign for Callaway. "Earning the opportunity to develop and apply extraordinary design and VFX solutions for Callaway is one of the most exciting things to happen for our company so far," confirmed Leviathan's executive producer Chad Hutson. "Knowing our contributions need to represent Callaway as the world-class leader moving into the future, we are pouring ourselves into perfecting the brand's look across all media platforms."
Agency: Factory Design Labs ECD: Andrew Price Creative Director: Steve Pratt Associate Creative Director: Tom Goodrich Sr. Art Directors: Jason Shiskowsky, Steve Hurd Art Director: Elliot Hasse Director of Broadcast Production: Melany Fehrenbach Broadcast Producer: Jessi Dana
Design, Animation, Visual Effects: Leviathan CD: Bradon Webb Lead 3D: Nathan Davies Lead Compositor/VFX: Chris Beers Lead 2D: David Brodeur Animator/Compositor: Katrina Nelken Compositor/Particle Effects: Tim Sepulveda 3D Artists: Timur Salikov, Morgan James, Adam Stockholm Roto Artists: Patrick Schultz, Kurt Lawson, Shawn Sahara, Ashley Whitaker Graphics Editor: Mike LaHood Producer: Lauren Shawe EP: Chad Hutson ECD: Jason White VFX Director: Matt Daly
Engine Room Creates New NASCAR On Air Graphics/Branding Package For Fox Sports; Photo-Real CG Show Open Establishes An Exciting New Look for NASCAR ON FOX
Hollywood, CA — Engine Room’s latest NASCAR project for Fox Sports revved into high gear during the Daytona 500 broadcast. The expansive, high-energy package will air throughout the NASCAR ON FOX fourteen-week season and involved the creative development, design and production of the Show Open (Daytime and Night versions) as well as two new NASCAR ON FOX branding icons to be rolled out in the coming weeks.
For the last two seasons, Fox Sports has tapped Engine Room for custom animation pieces involving intensive and rapidly produced, animated comic-style CG recaps of each weekly NASCAR race. This year’s the collaboration went into overdrive, with Engine Room delivering an entire broadcast sports package that showcases the thrills, spills and upsets intrinsic to NASCAR, all with a beautiful new hyper-real look. As part of the Open’s signature design, are animated race cars that reflect the evolution of new 2013 custom body styles from the big three automakers in a wild race to the finish line. Engine Room was also tasked with designing two new branding icons for FOX SPORTS to be used throughout the racing season. The new chrome, energy infused Fox X-Car and its high-tech robot driver Speedus, a powerful 3D animated cousin to FOX Football robot Cleatus, is a lightning-fast racing mascot on wheels.
VFX Supervisor Dave Piedra, Creative Director Dan Schmit and EP Michael Caplan led the Engine Room design and animation team throughout the intensive process that spanned nine months, from the design phase to the execution of each deliverable in the campaign, which included two complete packages, the first for day races and a second to air during the season’s night competitions.
“Our work with Fox Sports is always incredibly rewarding thanks to the vision and passion of EVP/Creative Director Gary Hartley and his team,” says Engine Room’s Dan Schmit. “We are proud of how our ongoing collaboration with Fox Sports has evolved for more than a decade from a relationship based on our live action skills, to now providing large scale creative branding projects where we have been invited to do it all, from developing original concept, through feature-level visual effects CG execution. Gary saw our potential early on and we look forward to many more years of exciting collaboration and visionary work in support of Fox Sports.”
About Engine Room: Engine Room is a global creative arts studio specializing in visual effects, live action and design for television, commercials, feature film and new media.
Computer animated coffee isn't very good, at least according to the Gecko's first-hand account. However, GEICO's customer satisfaction is good. Really good, in fact: it's at 97%.
Credits: Advertising Agency: The Martin Agency, USA Chief Creative Officer: Joe Alexander Group Creative Director: Steve Bassett Senior Copywriter: Bob Meagher Senior Art Director: Pat Wittich Account Director: Liz Toms Account Coordinator: Carter Crenshaw Project Manager: Jason Ray VP/Agency Executive Broadcast Producer: Molly Souter Agency Producer: Alex Scheer-Payne Production Company: The Director's Bureau Director: Roman Coppola Executive Producer: Lisa Margulis Head of Production: Elizabeth Minzes Editorial Company: Cosmo Street Editor: Tiffany Burchard Executive Producer: Maura Woodward Telecine: Company 3 Animation / VFX: Framestore VFX Supervisor: David Hulin Executive Producer: James Razzall Senior Producer: Graham Dunglinson Animation Lead: Kevin Rooney Animator: Tyler Heckman Audio Post Company: Rainmaker Studios
Supply&Demand’s David Holm returns to direct his second global campaign for Marriott Hotels & Resorts through agency of record Grey, New York.
After success branding the hotelier last year, Grey re-approached Holm to direct its latest campaign, this time shooting in Istanbul. Supply&Demand flew Holm over early to allow an extra week of scouting before the job awarded. That gamble paid off:
“David’s earlier work ended up becoming our style guide for the shoot,” acknowledges creative director Denise O’Bleness on Holm’s eagerness to continually shape ideas. “His images, ideas and research went as far as Marriott’s global print campaign that also uses his beautifully composed shots.”
Holm, a director of photography himself, directed for five days, shooting footage alongside cinematographer Justin Henning, visiting multiple locations to attain the right feel for the brand – the allure of travel, the need for comfort and the security of trusting in Marriott Hotels & Resorts no matter your destination or itinerary.
“It’s great to have an agency like Grey trust us and hire David on a project of this magnitude,” explains Tim Case, Supply&Demand’s Founder / Managing Partner. “We were excited to direct, shoot and also have the opportunity to bring design and animation to the campaign. Trust with an agency is always critical, in this instance to create a world of beautiful destinations for Marriott International's flagship brand.”
Editing was handled by Marco Perez at Union, NY, while Design and Animation took place at ODD (Office of Development and Design) with Holm acting as Creative Director – effects neatly tying in Marriott’s branding iconography, as designed by Grey after winning the account from mcgarrybowen:
“We’ve been working with Marriott to update elements such as the company logo and brand voice,” O’Bleness explains. “David used topographical lines, lens flair and various graphics elements that were taken directly from our designs.”
As for re-hiring Holm for the second campaign, O’Bleness admits there’s plenty of directorial talent out there – but why bother when Holm continues to deliver:
“Lots of good directors to choose from with incredible talent,” she explains, noting how Holm won the work over other heavy hitters. “You never go back to a director unless there are compelling reasons. David is incredibly gifted, quick on his feet and works with what he’s given. He went above and beyond our expectations, as he did in the first campaign. We couldn’t have asked for more.”
Holm continues focusing on new work, currently in the midst of shooting another global campaign for a large multinational brand soon to be announced – all projects allowing him to continually push boundaries as a director:
“I need to take chances, to diversify my work,” says Holm. “It’s about growing as a director – finding the story, setting the bar higher each time I go out there and making it happen the best that I can. Grey really trusted in me on this job, and because of that it really shows in the final product.”
Creative Credits: Director / Cameraman David Holm Executive Producers / Managing Partners: Tim Case & Charles Salice Executive Producer / Managing Director: Jeff Scruton Producer: Ari Hakim Cinematographer: Justin Henning Head of Production: Nathan de la Rionda
Agency // Grey Group CCO: Tor Myhren ECDs: Jan Egan & Ron Castillo CD: Denise O'Bleness Copywriter Emily Goldenberg Director, Broadcast Production Bennett McCarroll VP / EP: Kim Kietz AP: Sophia Pellicoro Casting Director: Nina Pratt Senior Music Director: Zack Pollakoff EVP: Chris Hinkaty VP: Hope St. Clair AE: Ben Krame AAE: Joe Colandrea
Post Production // ODD, NY Creative Director: David Holm Executive Producer(s): Tim Case & Charles Salice Head of Production: Matthew Turke
Editorial // Union Editor: Marco Perez Senior Producer: Sara Mills
General Mills and The Jolly Green Giant are back in a new ad with the big guy playing in a pick up game of basketball.
The TV Commercial Ad titled Pick Up Game was done by Saatchi & Saatchi, New York for Green Giant Frozen Vegetables and Steamers. The Taste Is Giant.
Creative Credits:
Client: General Mills/Green Giant Title: "Pick Up Game" Ad Agency: Saatchi & Saatchi, New York Animation: Calabash Animation, Chicago Creative Director: Wayne Brejcha Executive Producer: Sean Henry
Credits: Advertising Agency: 72andSunny, USA Creative Directors: Jason Norcross, Bryan Rowles Group Brand Director: Alex Schneider Designer: Jake Kahana Copywriters: Tim Wolfe, Mike Van Linda Brand Managers: Ellie Schmidt, Mandy Hein Agency Producer: Danielle Tarris Assistant Producer: Becca Purice Production Co.: Caviar Director: Jorma Taccone EP: Michael Sagol Animation Studio: PandaPanther Directors: Jonathan Garin, Naomi Nishimura Technical Direction: Adam Burke Stereo Supervise: Navid Bagherzadeh Design: Diana Park, Ivy Tai Storyboard: Fred Fassberger, Paul Boanno, David Reuss Editing: Maria Diakova, Alan Ortiz Set Building / Art Department: Junko Shimizu, Janet Kim, Shinya Nakamura, Kazushige Yoshitake Matte Painting: Tim Matney, Andrew Leung, Nick Giassullo Modeling / Photogrammetry: Sam Dewitt, Eric Xu, Jeeah Huh, Ari Hwang, Herculano Fernandes, Cristina Aponte Rigging: Jason Bikofsky, Amy Hay, Zhenting Zhou Previs: Richard Cayton, Adam Burke Character Animation: Han Hu, Guy Bar'ely, Henning Koczy, Sam Crees, Jordan Blit, Doug Litos, Danny Speck, Jeff Kim, Jared Eng Junior Animators: Doug Rappin, Chris Devito, Darren Chang, Chang Pei Wu 3D Effects Animators: Reggie Fourmyle, Rich Magan Lighting / Texturing: Dave White, Ari Hwang, Herculano Fernandes, Laura Sayan Gabai, Lucy Choi, Christina Ku, Jeeah Huh, Carl Fong, Cristina Aponte Compositing: Matt St. Leger, Gerald Mark Soto, Chris Gereg, Adam Yost, Navid Bagherzadeh, Gabriel Regentin, Bryan Cobonpue, Sohee Sohn, Yingshu Lai Producers: Amy Fahl, Angela Foster Production Coordinator(s): Lauren Simpson, Jazeel Gayle Production Office Manager: Erica Armstrong Systems Rendering TD: Craig Zimmerman VFX: MPC EP: Asher Edwards Lead Colorist: Mark Gethin Lead Artist: Ben Davidson
EA's new three-and-a-half-minute ad/promo spot starring Kevin Hart and Dave Franco. Featuring Conway. Rejoice, it's Madden Season. Don’t ask why.
Credits: Ad Agency: Heat Executive Creative Director: Steve Stone Creative Director/Copywriter: Warren Cockrel Creative Director/Art Director: Anna Rowland Senior Writer: Ryan Hartsfield Senior Art Director: Jeff Fang Executive Content Producer: Brian Coate Content Producer: Jonathan Matthews Client: Electronic Arts VP, Advertising and Design: Dana Marineau Director of Global Creative Strategy: Dustin Shekell Advertising Manager: Scott Crissman Production Company: Hungry Man Executive Producer: Mino Jarjoura Director: Wayne McClammy Director of Photography: Bryan Newman Line Producer: Nate Young Editorial Company: Arcade Managing Partner: Damian Stevens Executive Producer: Nicole Visram Producer: Cristina Matraica Editor: Christjan Jordan Assistant Editor: Connie Chuang Music Composition: Beacon Street Studios Vocal Performer: Conway Executive Producer: Adrea Lavezzoli Mixer: Mike Franklin Assistant Mixer: Dewey Thomas Producer: Kate Vadnais Visual Effects/Conform: The Mill Senior Executive Producer: Sue Troyan Producer: Jordan Sharon Production Coordinator: Kris Drenzek Shoot Supervisors: John Leonti and John Shirley Creative Director: John Leonti Lead 2D: John Shirley Lead 3D: Tom Graham Colorist: Adam Scott 2D Artists: Nick Tayler, Brad Scott, Scott Wilson, Adam Matis, Jake Albers, Robin McGloin, Tim Robbins 3D Artists: Kenzie Chen, Chris Goodrich, Bridget Warrington, Yorie Kumalasari, Krystal Sae Eua, Jesse Flores, James Ma, Blake Sullivan, Katie Yancey, Jonah Austin, Tyler Mele Design: Justin Demetrician Graphics/Animation: Cinco Design CD: David Cipriano Producer: Wendy Bryant Motion/Animation: Russell Hirtzel and Carlos Maya
“Emily’s Story” is the true story of a child’s life threatening illness and the joy Children’s Wish Foundation brought to her and her family’s life. Beautifully animated by Crush, "Emily's Story" is one film in a campaign for the Children’s Wish Foundation via KBS+P Toronto and sponsored by Gravol.
The creative team at KBS+P Toronto, copywriter Cristina Simonetto and art director John Roberton, developed a wonderful, gentle script before looking for an animation company to bring it to life. The team at Crush team jumped at the opportunity to contribute to such poignant story, and were excited to participate in a project that not only bought a children’s story to life, but also raised awareness for such an amazing cause.
Crush’s Julia Deakin designed Emily and all the characters, and worked with Crush’s Yoho Yue and Jullian Ablaza to bring Emily’s world to life. Jullian worked with talented illustrators, Ashley Barron and Flavia Lopez to create the world using a mix of paper and other media.
Yoho Yue and Joel Tellier rigged and animated the characters, with subtlety and sensitivity to Emily’s story. The team at Apollo Music took the pictures and added a beautiful, haunting score.
Everyone who touched the project was profoundly moved by Emily’s story and are so proud of the final piece.
Every child should enjoy a life full of laughter, shared joy, and memories with the people they love. Since 1984, The Children’s Wish Foundation of Canada has granted over 17,000 wishes to children with life-threatening illnesses. Children’s Wish is proud of its tradition of never refusing a wish to an eligible child. The maker of Gravol has been proudly supporting Children’s Wish since 2008, helping kids like Emily.
Donations to the Children’s Wish Foundation of Canada can be made on Gravol’s site: http://gravol.ca/en/highlights/the-children’s-wish-foundation-of-canada/
Credits: Agency: KBS+P, Toronto Creative Director: Dan Pawych Senior Art Director: John Roberton Copywriter: Cristina Simonetto Broadcast Producer: Clare Cashman Account Supervisor : Adam McClare Account Executive: Paige Heathcote Animation and Visual Effects: Crush Creative Director: Gary Thomas Senior Designer & Animator : Yoho Yue Senior Designer & Animator : Julia Deakin Designer & Animator : Jullian Ablaza Animator: Joel Tellier Illustrator & Assistant Animator: Ashley Barron Illustrator & Assistant Animator: Flavia Lopez Assistant Animator: Kyle Steffler Assistant Animator: Errol Colautti Senior Producer : Janice Rebelo Executive Producer: Jo-ann Cook Music & Sound Design: Apollo Creative Director: Yan Dal Santo Sound Design: Harry Knazan Music Composers: Daenen Bramberger and Mike Wise via: GlossyInc.
The Montreal Canadiens, the most celebrated team in hockey history, has one of the most passionate and diehard followings in the NHL. So during this year’s Stanley Cup run, Coors Light teamed up with MEC Canada and DraftFCB Montreal to create an interactive outdoor experience called "L’action sur la glace” or “The Action’s On The Ice”, bringing the fans even closer to the action.
Outside of Montreal’s Bell Centre, the home of the Habs, Thinkingbox digital production company built a custom 240 square foot ‘shooter’ platform where fans were able to take their best and hardest “slap shot”. Each time, the strength and speed of the shot would trigger a specific 3D animation that appeared on a 45’ HD LED video wall. For example, if the puck was hit hard enough to score a goal, an animation showing the ice shattering as well as a 3D modeled representation of Bell Centre and the Montreal Canadiens’ locker room would appear. Everything was done to recreate and simulate the experience of scoring a goal for the average fan.
The activation included a custom iPad application that controlled the flow of the event. It was synced with social sharing technologies so players could publish their experience on their respective networks. The platform included a puck track containing IR sensors and micro-controllers that converted fans’ shots from microseconds to km/h.
Credits: Project: "L’action sur la glace” — “The Action’s On The Ice” Client: Molson Brand: Coors Light Marketing Manager: Sonia Palazzo Senior Marketing Manager: Véronique Simard
Creative Agency: Draftfcb Montréal Digital Production Company: Thinkingbox Media Company: MEC
Nina Nesbitt sings a beautiful cover of Fleetwood Mac song "Don't Stop Thinking About Tomorrow" in the new John Lewis Home Insurance TV advert, "Things Matter."
Called "Things Matter", the new advert centres around your belongings, the things you have in your home that you perhaps don't appreciate everyday but wouldn't be without, as well as the sentimental items. The common thread through all of them is that everything matters. We want to capture the emotional side of insurance with the family connection to your home and its contents. We believe this fits in perfectly with the John Lewis Insurance brand and is what sits at the heart of all our products. The fundamental reason for any insurance is to make you feel you have the right protection for your home, your pets and even your car.
Using stop-frame animation, we follow the story of the entire contents of a family's house coming to life in ways that reflect their personality and character making their way out of the house, and assemble on the lawn for a family photo. It's a touching, poignant portrait of our family and all the items they own.
We strive to provide excellent product design and customer service and with our new positioning we're aiming to change the landscape of the insurance market with a more emotional story. via:
Credits: Creative Ad Agency: adam&eve DDB Executive creative directors: Ben Priest, Ben Tollett, Emer Stamp Creatives: Simon Lloyd, Christine Turner, Rory Hall, Steph Ellis Agency producer: Sophie Smith Director: Dougal Wilson Production company: Blink Animation: Clapham Road Studios Producer: Ewen Brown Production manager: Josh Smith Lighting: Camera Man Editor: Joe Guest Post production: MPC VFX Supervisor: Tom Harding Audio: Anthony Moore at Factory Studios Music: Finger Music
Tax Free Film create two visual explosions for European Tic Tac, Ferrero. Above is the "Surprise" spot and below "Design Your Pack" Campaign. See more of TaxFreeFilms work here.
Creative Credits: Directed by Franco Tassi Agency: Providence Italia Character Design: Silvia Casali Animation: Cristian Guerreschi Compositing & Color Correction: Federico Tosi Lighting & rendering: Carlo Buzzi
Creative Credits: Directed by Franco Tassi & Andrea Gasparo Illustration by: Four Plus Studio Models, Texturing & LIghting: Giorgia Baldissera, Animation & Physical Simulation: Andrea Gasparo Vfx: Andrea Gasparo & Federico Ghirardini Compositing & Color Correction: Federico Ghirardini Executive Producer: Giulio Leoni
This is some really awesome 3D animation work for Tag Heuer, "the frog". Thanks to Stash Media for discovering the spot and tracking down Mécanique Générale, (the Paris based 3D print and animation film production company) who created the Tag Heuer spot. Loving the tagline too....Everything can change in 1/1000th of a second.
Credits: Production Co: Mécanique Générale, Paris.
![The Great Barrier Reef [video]](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiOGG_fwFmondvjHwEVf0OMl_xGU2gylPzD98kWnmk8O1r0t1vEpAHRfTvJwdnQebBF_WzvRGHjl168sPfb0chNFXmKo6vmt7pk5m73AsCAsNBhoiCrkBEgKT81wP72173ASpBKDJBep0Q/s800/world.jpg)
