Credits:
Ad Agency: Heat
Executive Creative Director: Steve Stone
Creative Director/Copywriter: Warren Cockrel
Creative Director/Art Director: Anna Rowland
Senior Writer: Ryan Hartsfield
Senior Art Director: Jeff Fang
Executive Content Producer: Brian Coate
Content Producer: Jonathan Matthews
Client: Electronic Arts
VP, Advertising and Design: Dana Marineau
Director of Global Creative Strategy: Dustin Shekell
Advertising Manager: Scott Crissman
Production Company: Hungry Man
Executive Producer: Mino Jarjoura
Director: Wayne McClammy
Director of Photography: Bryan Newman
Line Producer: Nate Young
Editorial Company: Arcade
Managing Partner: Damian Stevens
Executive Producer: Nicole Visram
Producer: Cristina Matraica
Editor: Christjan Jordan
Assistant Editor: Connie Chuang
Music Composition: Beacon Street Studios
Vocal Performer: Conway
Executive Producer: Adrea Lavezzoli
Mixer: Mike Franklin
Assistant Mixer: Dewey Thomas
Producer: Kate Vadnais
Visual Effects/Conform: The Mill
Senior Executive Producer: Sue Troyan
Producer: Jordan Sharon
Production Coordinator: Kris Drenzek
Shoot Supervisors: John Leonti and John Shirley
Creative Director: John Leonti
Lead 2D: John Shirley
Lead 3D: Tom Graham
Colorist: Adam Scott
2D Artists: Nick Tayler, Brad Scott, Scott Wilson, Adam Matis, Jake Albers, Robin McGloin, Tim Robbins 3D Artists: Kenzie Chen, Chris Goodrich, Bridget Warrington, Yorie Kumalasari, Krystal Sae Eua, Jesse Flores, James Ma, Blake Sullivan, Katie Yancey, Jonah Austin, Tyler Mele Design: Justin Demetrician
Graphics/Animation: Cinco Design
CD: David Cipriano
Producer: Wendy Bryant
Motion/Animation: Russell Hirtzel and Carlos Maya