In an era where digital and electronic inventions are consuming hours of our lives, its toys and devices are also making an impact on the way children play. Remember when fun was governed by games and activities like Red Rover, I Spy, Couch Forts and Hopscotch?

Kol Kid is helping parents and their children put down their devices with the launch of a cool new web app (Play Engine) that generates endless, simple play ideas like finger puppets, Simon Says or how to make a homemade printing press, for example. Kol Kid is a Toronto-based children’s store, making a stand to celebrate the value of simple play and illuminate the insight that tech toys can’t always fulfill the tactile joy of simple toys. Kol Kid has also released three online spots to springboard this communications campaign and help reinforce the store’s purchasing philosophy, which is to sell toys that fosters children’s imagination and play habits.

PRESS: Kol Kid’s new campaign by Tribal Worldwide — Toronto helps parents rediscover the value of simple play

In an era where so many digital and electronic toys task kids with a touch of a screen or hit of a button, Kol Kid, a Toronto-based children’s store is launching a new communications campaign that celebrates the value of simple play.

“After shopping at Kol Kid a few times I noticed they didn’t carry a single electronic toy,” says Sanya Grujicic, senior copywriter, Tribal Worldwide — Toronto. “After chatting with Lisa, the owner, our team soon realized there was a philosophy to her store that was much bigger than just toys. Technology is fundamentally changing the way children play.”

Developed by Tribal Worldwide – Toronto, the campaign launches with three 30-second web videos, directed by Tom Feiler of Code Film, that cleverly communicate how tech toys can’t always fulfil the tactile joy of simple toys.

“I’ve always been particularly tuned into childhood development,” says Kol Kid owner Lisa Miyasaki. “I’ve never been interested in toys that do the playing for you. We’ve always carried toys that are tactile and open-ended. Toys that foster a child’s imagination and allow them to create their own play scenarios.”

Putting the spotlight back on simple play activities that many parents grew up with, Kol Kid and Tribal have also launched Play Engine. A web app that generates endless, simple play ideas like finding shapes in the clouds, Simon Says or how to make a homemade printing press, for example. The playful app harnesses the utility of technology to help parents discover hours of imaginative, play ideas. Ultimately, helping kids and parents put down their devices.

In addition to the videos and the Play Engine, Tribal Worldwide — Toronto also refreshed the design of Kol Kid’s website adding new content and in-store photography by Tom Feiler, that helps bring the store's philosophy to the forefront. Print advertising and in-store signage are being developed as well, to further round out the campaign and drive traffic to the store.

Credits:
Creative Advertising Agency: Tribal Worldwide, Toronto, Canada
Managing Director: Andrew McCartney
Creative Directors: Louis-Philippe Tremblay, Denise Rossetto
Copywriters: Sanya Grujicic, Tiffany Chung
Art Director: Andrew Bernardi
Agency Producer: Andrew Schultze
Strategy: Lisa Hart, Dino Demopoulos
Production Company: Code Film
Director: Tom Feiler
Director of Photography: Alan Lukatela
Cameraman: Andrew Easson, Michael Tung
Sound: Shawn Kirkby
Line Producer: Magda Czyz
Post-Production Company: School Editing
Editor: Kyle McNair
Online Editor: Paul Binney
Colourist: Jason Zukowski
Audio House: Pirate Toronto
Audio House Director: Stephanie Pigott
Audio House Engineer: Jared Kuemper
Casting Agency: Andrew Hayes, Powerhouse Casting

This year marks the 30th birthday of Toys”R”Us Canada. As the company matures into adulthood, what better time for the brand to pledge a promise to its supporters to remain forever young.

Toronto-based creative agency Open created a film dedicated to the young at heart, be they young, old, or somewhere in between. The message is a playful reminder to never grow up and a shout-out to those who stay playful by doing the things they love. A corresponding Facebook app, called “Never Grow Up”, was created to allow users to take the Toys“R”Us oath online. After submitting their own oaths of what they will always do to stay young, a map then shows their location, along with others, to create a cross Canada portrait of the young at heart.

“The film is also a nod to the brands’ roots and the nostalgia associated with the jingle we all know,” adds Christian Mathieu, Partner, Strategy, Open.

Creative Credits:
Campaign Title: I Will Always
Client: Toys”R”Us Canada

Creative Agency: Open
Partner, Creative: Martin Beauvais
Partner, Strategy: Christian Mathieu
Copywriters: Kate Thorneloe / Laurent Prud’homme / LauraBeth Cooper
Art Directors: Jessica Carter / Jessica Rogers / Tyler McKissick
Agency Producer: Brie Gowans
Project Lead: Anne Ngo
Project Manager: Nicolas Rouleau

Production Credits - FIlm
Production Company: Descendants
Executive Producer: Tasha Litt
Director: Lloyd Lee Choi
DOP: Oliver Millar
Line Producer: Michelle Woodward
Offline Editorial: Saints
Executive Producer: Michelle Rich
Editor: Robin Haman
Online: AXYZ
Flame Artist: James Andrews
Producer: Kara Mallard
Colour: Alter Ego
Music & Sound Design: Apollo Studios
Director: Yan Dal Santo
Producer: Tom Hutch

Production Credits – Facebook App
App Development: A Nerd’s World

via: Shannon @ GlossyInc.

Playtex introduces "Fresh + Sexy" intimate wipes, designed for men and women to freshen up before and after doing the deed. The ad campaign which is getting mixed reviews from the internet community is the work of ad agency Grey, NY., is actually pretty awesome and all of us at Great-Ads love it. From the "Clean Pecker Taps It" clip above to prints that feature taglines such as: "A hard working beaver always finds more wood" and "A Clean Peach Always Gets Picked."

Erik Rahner, group marketing director at parent company Energizer Personal Care said this about the product: "This product was designed to address an important consumer need. Sex isn't always a planned event that can be prepared for. With Fresh + Sexy wipes, couples now have a way to be clean and ready for even the most spontaneous moments. They can be ready for intimacy whenever—and wherever—the mood strikes."

Elaine McCormick, creative director at Grey said this "We wanted to be fun and playful and bold all at the same time. And the campaign lets us be all those things." via: AdFreak

Credits:
Creative Ad Agency: Grey, New York

Ikea's newest ad campaign is a visual delight in the art of getting comfortable and going to bed. Ikea seems to understand that we don't always end up in an actual bed to sleep, but they'll keep us nice and cozy where ever we end up...sleep tight my friends.
Music is a remake of the classic song "Dream A Little Dream Of Me."

"With soft fabrics from IKEA, all rooms become a bedroom. You can curl up with my head on the pillow and pull the blanket around you, right where you need: the couch, in the tub, in the kitchen or in the hammock. Just ask one parent of young children or a couch surfer. They know that it is not always in bed as the best sleep are available."

Credits:
Ad Agency: Akestam Holst
Agency Producer: Leila Widgren
CW: Maja Folgero
AD: Petra Albrektsson
CD: Andrea Ullenius
Production Company: Social Club
EP: Magnus Theorin
Director: Jesper Ericstam
Prod. Manager: Agneta Oppenheim
Post: Stopp
Music: Supercircus
Sound: Stopp

New ad for Dr. Pepper, “Always One of a Kind.”

Credits:
Ad Agency: Deutsch, LA

Sunglasses by by Dolce & Gabbana

Sunglasses by by Marc Jacobs

Mourning for Miss Blow, by Anna-Karin Karlsson

Hydes, by Ann-Sofie Back
Swedish photographer Philip Karlberg created these images together with stylist Mattias Nyhlin for Plaza Magazine's may issue, that was just released. Plaza magazine has commissioned Philip quite a few times for still life editorials made with a twist. He manages to present products in a both unexpected and highly fashionable way.

Philip's imagery is always immaculate and very stylish. His photographs may look restrained but are always effortless and light hearted. And often like these images; a little bit tongue-in-cheek! See more of Philip Karlberg's work here.

THE 2012 VOLKSWAGEN BEETLE OFFERS THE SAME SMILE WITH SHARPER TEETH

The Volkswagen Beetle has been many things over the years. But whether playing the role of the friendly, utilitarian car of the people, or a smile-on-wheels with a flower vase by the steering wheel, it’s also always been a single-minded exercise in progressive, iconic design. The latest incarnation of the Beetle is no exception. Although lurking beneath a shell that harkens back to the original is a machine that’s dedicated to performance and driving enjoyment.

While a focus on performance is definitely a new direction for the Beetle, innovation has always been a hallmark of the car’s personality, so Volkswagen Canada and Toronto advertising agency, Red Urban, agreed that innovation must also inform the marketing effort to launch the Beetle in Canada. To this end, much of the Beetle out of home advertising in Toronto and Vancouver offers an enhanced experience, using augmented reality (AR), a technology that allows people to use mobile devices like iPhones and iPads to see animations on the advertising that are triggered by markers embedded in the ads themselves.

The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.

“Previous Beetles have been kind of cute and friendly, but this one has a lot more attitude, so we thought the advertising better live up to that,” notes Bruce Rosen, Director, Marketing and Communications of Volkswagen Canada. Steve Carli, President of Red Urban adds, “The car is a nod to the past and the future at the same time, so using the AR overlay on a very traditional out-of-home media buy really seemed like a solid conceptual fit.”

The out-of-home campaign runs from September 26 to October 30 in Vancouver, Toronto and Montreal. In addition, an online digital campaign will run from October 26-November 26. The free app can be downloaded at vwjuicedup.ca, and people can experience the AR at home through the “Volkswagen Beetle. Juiced Up.” video on the Volkswagen Canada YouTube channel.

Credits:
Agency: Red Urban Canada
Creative Director: Christina Yu
Writers: Matt Syberg-Olsen, Jon Taylor
Art Directors: Damian Simev, Liam Johnstone
Producers: Andrea Hull, Sam Benson
Account Director: Nicole Milette
Tech Consultant: Joe Dee
Production: Pixel Pusher
Animation/Design: Bully! Entertainment
Video Director/Editor: Tyler Williams
Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel

Go Daddy is one of the first 2012 Super Bowl advertisers to give us a sneak peak at what they are up too. Go Daddy's Super Bowl commercials include two spots this year, "The Cloud" features Danica Patrick and The PussyCat Dolls and what seems to be some short of heavenly angel thing, which reminds me of the Axe Fallen Angel ads.

The official press release:
SCOTTSDALE, Ariz.–(BUSINESS WIRE)– Super Bowl 2012 will mark a product milestone for Go Daddy. The world’s largest provider of Web hosting, domain name registrations and net-new SSL Certificates is known for its edgy ads with smokin’ hot Go Daddy Girls, but for the first time ever, Go Daddy is using one of its two edgy new Super Bowl commercials to specifically reference its cloud-based offerings.

Go Daddy has long delivered services “in the cloud” – providing individuals and businesses more efficient and less expensive online options. Now, it’s taking its product marketing to Super Bowl viewers with fun references to Go Daddy’s innovative offerings such as 4th Generation Hosting, known as 4GH.

The 30-second ad is called The Cloud. It features Go Daddy Girl Danica Patrick and the new Pussycat Dolls, along with several core product references in a “divine” setting. The Cloud is also Go Daddy’s most ambitious production in the company’s eight-year Super Bowl history. The storyline includes a revealing moment and an extravagant set design.

“How can we produce a Super Bowl ad that’s fun, edgy, slightly inappropriate and also speak to cloud-based products?” asked Go Daddy CEO and Founder Bob Parsons. “Like only Go Daddy can … trust me, it’ll be as GoDaddy-esque as ever. Danica will surpass her most revealing Go Daddy moment, from back in 2008 when she gave us the big unzip!”

Danica recently ranked the Internet’s Most Searched Athlete and she’s also a sort of Super Bowl staple. By most observers’ count, Danica has been in more Super Bowl ads than any other celebrity, and with this year’s campaign, she will have 11 big game ads on her resume, all with Go Daddy Productions.

“Doing Go Daddy’s Super Bowl commercials is always interesting, but this year’s are epic,” Danica said. “The commercials are very funny – there’s physical humor, and in The Cloud there’s a big-time dance routine. Yes, I dance. And I’ll say this, the dance sequence is as GoDaddy-esque as it gets!”

Go Daddy’s other 2012 Super Bowl ad also features Danica, along with her Go Daddy Girl colleague and fitness guru Jillian Michaels. Like Danica, Jillian is a strong woman and successful entrepreneur.

“I like the way Bob and Go Daddy portray women as strong and successful,” Jillian said. “Yes, the commercials are edgy and hot … but the Go Daddy Girls always have the last laugh, they are the ones in control. A lot of people don’t realize this, but Bob’s executive staff is made up of more women than men.”

The 30-second ad featuring Jillian and Danica is designed to bring massive consumer attention to the.CO domain, the Internet’s most popular new domain name extension. While Go Daddy is working to keep the specifics of the storyline under wraps for now, it has said the ad features a stunning international supermodel whose world-class body drew this comment from Jillian on-set: “If I made a DVD about how to get a body like hers, I’d be a gazillionaire.”

.CO Internet S.A.S. CEO Juan Diego Calle makes a cameo appearance in the Internet-only version of the commercial, along with Bob Parsons. “Not only was filming the Super Bowl ad a fun way to spend a work day, we know it will help take dot-CO to the next level – driving more business and boosting brand awareness,” said Calle. “Last year’s Super Bowl ad helped us to finish our first year with more than one million dot-CO domain names registered by people in more than 200 countries – and made dot-CO the hottest new Web address in the world!”

Go Daddy partnered with.CO Internet for the first time in the 2011 Super Bowl with great success. As for its cloud-based products and services, Go Daddy has been in the cloud since before the term was coined. Not surprisingly though, most people have more awareness of Go Daddy’s commercial campaigns … that may change with this year’s advertising leap into the cloud.

For the Pussycat Dolls, featured prominently in The Cloud’s outrageous dance scene, 2012 marks their first-ever Super Bowl commercial and serves as the unofficial launch of the new Pussycat Dolls.

Body Shirt: Summer Collection

Happy Day, everyone! If it's raining as much near all of you as it is over here in New York, I sincerely hope you're all staying dry! What's the best thing to do on a rainy day, in my opinion? Online (window) shop! I love learning about new and up-and-coming stores, as well as checking in with my favorite websites to see what was recently added to the inventory (or what's on sale!).

The store where this beautiful dress came from is certainly not unknown - this is the Glacier dress from the super-popular, super-lovely website Shabby Apple! This dress is part of their Berkshire line. I love what they have to say about this line of beautiful dresses:

"Made for the last breaths of summer, this line embraces the Woman-in-the-wild--with basic,feminine silhouettes in easy-to-wear fabrics that provide you the ease and comfort you need for a weekend getaway, a last summer barbecue, or even a long day at the office. Slip into one and feel the joy of the evanescent summer - you'll be glad you did."

I'm sold! As I sit in my apartment shivering and watching the students battle with umbrellas in the storm-like conditions, I could certainly go for a sweet, lingering summer day! Even though this line is inspired by the end of summer, I think this dress is totally a fall piece. It's made from the "sturdiest, no-fuss poly blend," and has the sweetest pinstripe detailing. I love the pleats in the skirt. I think this dress has an incredibly-flattering shape that anyone can wear! Look at those details! So pretty and graceful. Thank you, Shabby Apple, for making such a wonderful dress.

Suiting Up at Express

I've always loved the chic styles in the windows of Express! Whenever I need something classic and pretty for an event or a night out, I'm eager to check out what's new in the store. Right now I'm crazy about the women's suits that can be found in store or online. These tailored pieces are so flattering and would definitely make a statement.

I mean, look at how cute the Rouched Sleeve Jacket and Wide Leg Editor Pant Suit is! I think the silhouette is modern and just so classy. I could totally see myself wearing this to a job interview. Look at the Luster Tweed Jacket and Editor Pant Suit. The details on the jacket are lovely. I love the pockets. I think this suit can easily go from work to play with the addition of some fun accessories (a pretty necklace or a cute clutch).

Guess what, readers! Right now there's an Express sweepstakes taking place on their Facebook page! The Work It Sweepstakes is offering one winner a $500 Express Suiting Makeover! How great is that? Wouldn't you like the opportunity to add one of these cute suits to your wardrobe?

What Express suit do you like best? Where would you like to wear one of their suits, and how would you make it uniquely you?

Here's a new ad campaign for Dirty Jobs Cleaning Products featuring who else but the king of dirty Mike Rowe.
If sticky peanut butter counter tops and clumsy ketchup stains sound familiar? Mike Rowe and My Dirty Jobs Household Cleaning Products want to see your epic mess! If your kitchen is always on the verge of insanity, you may be the perfect candidate for My Dirty Jobs' nationwide search for America's top 'Mess Master.'
Now you can share your Mess Master in the house, simply upload photos of your messy kids or pets to the Mess Masters Facebook App and you could win a year of free house cleaning from Molly Maid. You can enter you mess here on the Dirty Jobs Facebook page.
Qualifying as the biggest Mess Master requires no special training, just the ability to create the messiest mess. They just need to make a dirty mess and you provide the photographic proof of their best mess.

This great new ad for ARCO High Quality Gas entitled "Pumping" could have just as easily been a new spot for Viagra or Cialis.

Director Jordan Brady of Superlounge has collaborated with agency OgilvyWest on a new spot for ARCO. Being confident about gasoline is a rarity. Spot-on creativity by the agency joined with relatable casting by Brady, drives audiences to “pump with confidence.” Motivation has never come so easy.

"Everyone at Ogilvy is very hands-on,” explains Superlounge’s Jordan Brady. “I learned a lot from the creative team. How do you motivate people about gasoline? Prices fluctuate and, frankly, it's not something people like to talk about. But the team found a way to motivate, crafting an anthem-like spot. Having fueled up at ARCO for years now, I've always pumped with confidence.”

Credits:
Client: ARCO
Advertising Agency: OgilvyWest
Chief Creative Officer: Bill Wright
Chief Creative Officer: James Dawson-Hollis
Art Director: Euan Au
Copywriter: Brock Johnson
Senior Producer: Cindi Blondell
Group Account Director: Evelyn Borgatta
Account Supervisor: Florence Pique-Monnier

B.C based ad agency Eclipse Creative creates the Shrinking Mortgage for Island Savings — Island Savings Introduces the ‘Incredible Shrinking Mortgage’ to the Island. A Mortgage so revolutionary it will move you to party!

VICTORIA, BC June 6, 2013 — The rewards and benefits of Island Saving’s Incredible Shrinking Mortgage are undeniable, exceptional and a true leader in the market. A product so revolutionary, it’s liable to move people to celebration because of its unique step down feature.

Island Savings is putting a fun spin on mortgages with a playful “Mortgage Party” campaign running on Vancouver Island from April to the end of June. To emphasize the benefits of their new Incredible Shrinking Mortgage, Eclipse Creative has taken traditional forms of media and put an innovative twist on them. Their interactive stunt TSA, bursting flex form print ad, 3-dimensional mall posters, Facebook app, video-scribe pre-roll video, flash ads and creative bus ads with a party hat extension show that their new mortgage will give customers a reason to party!

“Mortgages can be such a daunting commitment,” notes Jason Dauphinee, Creative Director at Eclipse Creative.

“With this revolutionary product we wanted to get people excited about these great features. By truly thinking differently, Island Savings has allowed us to help grow their brand in a smart, honest and engaging way.”

Island Savings has also found a way to give back to the Vancouver Island community through the campaign and remain true to their core brand values. Their Facebook contest allows visitors to select an Island housing charity to receive $1 with their entry.

“We’re always looking at how we can support the vitality of the communities where both our members and employees live and work,” says Bronwyn Dunbar, Senior Manager of Marketing & Community Investment, Island Savings.

“With the launch of our new mortgage product, we saw alignment with Island housing charities that our research shows continue to need support.”

About Eclipse Creative
Eclipse Creative is an award-winning, full-service communications agency located in Victoria, BC. In addition to Island Savings, Eclipse Creative’s client list includes Tourism Victoria, Victoria Hospitals Foundation, Rogers’ Chocolates, and Money Mart to name a few. Founded in 1999, Eclipse has built their business by working collaboratively with clients and supplying concept-driven results. For information about Eclipse Creative, visit www.eclipsecreative.ca

MTV believes everybody is sick and tired of hearing about condoms, so they created a new concept that goes straight to the point: #USEITDICK. The campaign contains three films: Male Mermaid, Jumping Jacks and Tennis Player. Each one shows idiot doubts about condoms and the answer always comes from MTV: #USEITDICK. Literally.

Credits:
Advertising Agency – Loducca
Creative Director — Guga Ketzer/Cássio Moron/Fábio Saboya/Sérgio Mugnaini
Copywriter — Thiago Bocatto
Art Director — Maria Eduarda Di Pietro
Agency Producer — Ana Luisa Andre/Claudia Stancev
Account Supervisor — Fernão Cosi/Fabiane Veiga
Advertiser's Supervisor — Wagner Gorab/ Ana Penteado/ Eduardo Zanelli
Account Manager — Flávia Godoy
Planner — Ken Fujioka/Daniel De Tomazo
Producer — Larissa Luisi
Director — Del
D.O.P — Rafael Levy
Editing Company — Conspiração Digital
Post Production — Ricardo Souza
Executive Director — Cristina Lopes

Heineken introduces new limited edition star bottles, the first time they've redesigned it's packaging since 1946.

The new "Star Bottle" design (above) is for U.S. consumers and scheduled to be on shelves nation wide by March of next year. The James Bond Skyfall limited editions bottles are below.

"The newly designed Star Bottle allows Heineken to take a huge step forward in the globalization of the brand, which started with our 'Open Your World' marketing campaign and our more recent draught program," says Colin Westcott-Pitt, VP of Marketing, Heineken USA. "The Heineken bottle has gone through a number of progressions but has always maintained its core iconography that has become a symbol of upscale premium beer, and this philosophy will remain the same with the new Star Bottle design."

"The Star Bottle will be available in 12 oz. and 22 oz. sizes and features a taller, thinner shape giving it a more modern and premium look. The bottle also features an embossed thumb groove that improves grip and encourages people to hold the bottle at a lower point, keeping the beer colder. While the bottle is changing, consumers can still expect the same smooth, full-bodied beer with a complexity that balances fruity notes with mild bitterness that has been synonymous with Heineken for more than 100 years."

What do you think about the new bottles?

Getting to a million miles isn't typical. But neither is Joe. See his remarkable story:

Joe just reached one million miles in his 1990 Honda Accord! To celebrate this extraordinary feat, we surprised Joe with an over-the-top parade in his honor. Watch what happened. Way to go, Million Mile Joe!

Driving a Honda for a million miles is an extraordinary feat. So how did Joe do it? For starters, he's read and followed his owner's manual and maintenance schedule to the letter. He's also a stickler for fluids, he checked them weekly, switched them seasonally (10W-30 in summer and 5W-30 in winter), and changed them every 5,000 miles. He's been loyal to the same brand of oil and never let it go below a quart low.

You know how most people let their fuel go to almost empty? Joe never did. He's also a creature of habit, using only Honda air, oil and fuel filters. Joe never rode heavy on the brakes, and changed the fluid every few years. He's also replaced the fuel pump, both cooling fans and the radiator twice.

Besides his fastidious maintenance, Joe's Accord made it to one million miles because he's loved it. He's treated it with respect and always drove it responsibly. In fact, Joe has only gotten one speeding ticket in a million miles-that must be some kind of record. When it comes to driving, Joe's the man.

Check out Joe's story at http://www.MillionMileJoe.com

Leo Burnett's TV ad for the French toilet-paper Le Trefle entitled "Emma" is a happy families ongoing battle between going digital or staying true to paper. Our hero husband determined to convert his wife and daughter to a paperless world in various ways, but sadly in the end our true hero, the patient Emma reminds him that no matter what there is at the very least one thing we will always need paper for. The tagline translates in English to "Paper has a big future", get it? Big...man...sitting on the toilet...ah forget it. Speaking of big things "Midtrafik — The Bus" is still one greatest ads ever created, see the epic-a-licious spot HERE.

Credits:
Client: Le Trèfle
Agency: Leo Burnett France
Director: Bart Timmer
Executive Creative Director: Xavier Beauregard
Creative Director: Xavier Beauregard
Art Director: Jérôme Gonfond
Copywriter: Hadi Hassan-Helou
Agency Producer: Elisabeth Boitte

Earlier this week we got a sneak peek at a behind scenes look into Carl's Jr's. newest ad with Heidi Klum playing the role of Mrs. Robinson of "The Graduate" and today we get the final cut of the commercial introducing the new Jim Beam Bourbon Burger. The sexy Klum seduces Benjamin or tries to anyway before sinking her chops in typical Jr's style into the burger....nothing hew here, sorry the burger is. Credits: Ad Agency: 72andSunny.

Easy boys, always read the fine print, it's Not Guaranteed To Make A Man Of You.

After 17 years ebay finally straightens out their logo. Ebay announced that coming this fall we can expect to see their new logo go live.

Ebay President, Devin Wenig tells us all about it...

"Our refreshed logo is rooted in our proud history and reflects a dynamic future. It’s eBay today: a global online marketplace that offers a cleaner, more contemporary and consistent experience, with innovation that makes buying and selling easier and more enjoyable. We retained core elements of our logo, including our iconic color palette. Our vibrant eBay colors and touching letters represent our connected and diverse eBay community – more than 100 million active users and 25 million sellers globally and growing.

The eBay logo is known the world over, so changing it was not a decision made lightly. The time felt right. We’re incredibly proud of how eBay started and quickly grew into the world’s largest online marketplace. Auction-style listings, used goods, vintage items and quirky, one-of-a-kind finds are still a big part of what makes buying and selling on eBay special. We hope that’s always true. But we’ve evolved a lot in the past few years, and eBay is much more than auction-style listings today."

Read the full statement HERE. Below for all you infographic lovers are some interesting stats on just how ebay is doing.

New York-based advertising upstart Interplanetary recently tapped Table of Content and Hooligan to help create two spots for the Leukemia & Lymphoma Society (LLS). "Today” (:60) and “Soccer” (:30) were directed by Rick Knief and edited by Eric Carlson.

The brand image campaign serves as a call to action with the promising hope of a cancer cure — thanks to treatments advanced by LLS. The spots will broadcast on network and cable stations across the nation on donated airtime. Actor Michael C. Hall (Dexter), a Hodgkin's lymphoma survivor himself, narrated the spots.

“The creatives (Bruce Lee, Jill Mcclabb, and Chris Parker) and agency producer Terry Debonis were all open and collaborative throughout the process and a joy to work with,” remarks Rick Knief, director, Table of Content. “And by teaming up with Hooligan, and having TANQ handle all the graphics and visual effects, it was one-stop shopping for Interplanetary.”

"Interplanetary has a lot of great editors and directors in their rolodex, so we were honored that they turned to us for such an inspiring campaign,” adds Eric Carlson, senior editor/partner, Hooligan.

“Today” imagines a day everyone hopes to remember: the day cancer is cured. Big news (not yet revealed to the viewer) sweeps across the city, halting everyday moments in homes, laundromats, diners, offices, gyms and train stations. Crowds gravitate towards TVs, computers and cell phones before the spot’s big reveal: a newspaper headline reading, “CANCER CURED!” The news culminates on a Times Square billboard before the closing montage shows various characters celebrating and embracing with loved ones afflicted by cancer.

Filming “Today,” Knief aspired to capture emotions of an ordinary day becoming extraordinary.

“The vignettes needed to tell the back story of an average day, while at the same time, intrigue viewers leading up to the big news,” he explains. “I shot at 40 frames per second to give the piece a heightened reality. We all want to imagine a day when cancer is cured, what it would be like, and how it will affect us emotionally.”

“Some of these moments could have played out the whole 60 seconds,” Carlson expounds on editing the spot. “I just tried to find little eye movements, or maybe a hand gesture to best capture each emotion. The big-picture goal was communicating the weight of the coming news through all the various reactions before revealing what it actually was. We held it as late as possible to let the quietness of the imagery develop and draw the viewer in.”

"Eric’s knack for finding the best moments and organizing them in a way that allowed us to experiment and explore was critical to making these spots shine,” adds Knief. “It also made for a smooth collaboration bringing Interplanetary into the editing process.”

“It was a fun day for the crew and all of the kids,” Knief recalls. “We shot at 270 frames per second to capture and emphasize the intensity of the kids playing. The languid feeling of the images really allowed for the message, delivered through graphics and voiceover, to come through loud and clear.”

Reflecting on directing a positive campaign for such an important cause, Knief describes it as an experience he and his production team will always remember:

“This job was profoundly close to me both professionally and personally,” concludes Knief. “With myself, and many others involved with this campaign, having lost loved ones to cancer, we all came out of the job inspired with the promising hope for a cure one day.”

Credits:
Client: Leukemia & Lymphoma Society
SVP, Marketing Lisa Stockmon
Sr Creative Director: Robert Santangelo
VP, Marketing & Creative Services: Martanne Kaczmarkiewicz

Ad Agency: Interplanetary
Sr Producer: Terry DeBonis
Partner, Creative Director: Bruce Lee
Partner, Creative Director: Jill McClabb
Art Director: Chris Parker
Managing Director: Joe Dessi
Production Co: Table Of Content
Director: Rick Knief
Producer: Michelle Towse

Every parent knows 'that face' when their baby chooses the most inappropriate time to make use of their nappy. Luckily, your Mamia nappy will always be ready, even when you're not. ALDI. Ready when you're not.

Credits: Agency: BMF Client: Aldi Executive Creative Director: Carlos Alija Executive Creative Director: Laura Sampedro