Lenthéric Solo: Fail. Up your game. Ad Agency: Bester Burke, Cape Town, South Africa
For Dettol hand sanitizer. Ad agency: Havas Worldwide, Santiago, Chile. via: copyranter
Don't let the stains tell the wrong story. Restaura Car. Car Cleaning. Advertising Agency: Hermandad, Brazil Creative Director: Paulo Lima Art Director: Pedro Teixeira Copywriter: Hélio Maffia Illustrator: Douglas Reis
Bliss Self-Foaming Body Wash. Really cares of your body. Advertising Agency: Looma, Kishinev, Moldova Creative Director/Art Director: Sergey Prokopchuk
AXE. The cleaner you are. The dirtier you get. Advertising Agency: BBH, London, UK Executive Creative Director: Nick Gill Creative Director: Dominic Goldman Copywriter: Richard Mcgrann Art Director: Andy Clough Photographer: Dimitri Daniloff
Rowenta Foot Massage. Spa For Your Feet...Or Foot Fetish. Advertising Agency: Publicis, Frankfurt, Germany Executive Creative Director: Stephan Ganser Creative Directors: Nico Juenger, Konstantinos Manikas Creatives: Merlin Kwan, Konstantinos Manikas Photographer: Mert Photo
Sanitol,Urinal. Touch him. And you touch everything he’s touched. Advertising Agency: McCann Worldgroup, New Delhi, India
Boots Body Cream. For sexier knees. Advertising Agency: McCann Worldgroup, Bangkok, Thailand
Brazilian Beauty. Keep yourself tidy. Advertising Agency: The Cavalry Melbourne, Australia Creative Director: Tony Greenwood Art Director: Craig Maclean Copywriter: Tony Greenwood
New Remington bikini trim & shape.
In honor of May 4th, as “May the Fourth be with you!”, the Nerdist Channel came up with this video as nothing says celebrating Star Wars fandom like two lovely ladies with lightsabers. Directed by Seth Green, the “Saber” sequel delivers some good, “clean” fun involving super-sudsy saber action.
LIMEY Directorial duo KN+SAW (Katrine Naleid and Stephen Austin Welch) have just completed a new TV commercial for Elmer’s Glue titled “Let’s Bond.” Comprising both the live action and a print campaign also shot by KN+SAW the project gave the directors their first opportunity to collaborate with the creative team at SBC Advertising on a national campaign in both mediums.
"Working with Katrine and Stephen through LIMEY was a pleasure from start to finish,” says Neil Widerschein, Chief Creative Officer, SBC Advertising. “They were exceptional collaborators throughout the process, helping us perfectly capture the fresh direction we're taking the Elmer's brand. The entire production — courtesy of LIMEY — was refreshingly absent of drama or unpleasant surprises. As a team, they were focused on our project from the very beginning all the way through editorial. We all absolutely loved working with them and would do it again in a heartbeat."
When SBC Advertising first brought their concept to KN+SAW, they were thrilled about directing a piece that would go from talking about glue to talking about creating memories that last a lifetime. “We were tasked with making very genuine moments, watching families bond over bonding. We directed these scenes to capture authentic moments — memories in the making — filled with a child’s pride and excitement, as well as moments Mom’s and Dad’s will cherish and enjoy forever,” relates Stephen and Katrine.
What KN+SAW achieved was capturing those moments and allowing the viewer to witness playful scenes when parent and child truly connect as they share valuable time making artistic creations enabled by Elmer’s glue. Allowing the viewer to identify and relate to that cherished, quality, family time of genuine, feel-good moments — a time and place of concentration, intrigue and laughter.
SBC Advertising had the ambition to shoot both the broadcast spot and a tandem still campaign. By hiring Katrine and Stephen to shoot both the motion and stills, they were able to give the client more production while saving time and money.
KN+SAW created a combo-shoot production that was not only cohesive but maintained all of its momentum and performances. The shoots were seamless, back- to-back productions (without the costly stop-and-start that that can take a toll on budgets.)
“We played to the strengths of the actors and crew,” explains Stephen and Katrine. “We created a calm vibe on-set, which was great for the child-actors and allowed for their natural enthusiasm to come through, thereby creating great imagery."
“When it came time for the still shoot, we already knew what would and would not work concerning the lighting, blocking and performance,” continues the Directors. “So we already had a head start on the day.”
The print division at SBC Advertising had actually wanted to work with Katrine as a still shooter for quite some time. They were huge fans of her lifestyle and kids imagery. Proving that all roads lead to KN+SAW, when the ad agency presented Katrine and Stephen to the client, Elmer’s, they were already familiar with the directing duo’s work and had actually even seen an internal presentation of the duo's directing reel to show the stylistic direction the agency wanted their TV commercial to take.
The advertising agency and directors were very keen to cast actual families, as well as professional actors to create the on-set families in order to make the moments and the performances as genuine as possible. The age range of the kids was from 4 to 8 years old, a particularly challenging but wonderful age. KN+SAW shoot a lot of kids and always make sure the perfect environment is created allowing the actors, both adult and child to develop this close and unique relationship with the directors.
“One of the on-set lines that cracked us up was a 4-year-old boy who said to us while rolling, ‘You know, I’m just really not a morning person!’ He then went on to deliver a great glue bottle squeeze! We were able to capture these real emotion moments and made footage that is truly authentic and fresh,” notes Stephen and Katrine.
“The agency showed great trust in letting us imagine and invent the specific props the kids and parents worked on,” conclude the Directors. “Everything we shot was 3-dimensional; and worked very well with the product and appeared quite textured to the camera and lighting. We created fish with fins and flowing tails; an octopus out of a paper towel core; the button art is priceless. Getting the biggest fanfare are the masks — robot for dad and the cutest little fire-breathing dragon you ever did see for the girl. We are collaborative directors by nature and creating our crafting props for this spot is a place this really shined.”
CREDITS Advertising Agency: SBC Advertising, Columbus, Ohio. Creative Director: Neil Wilderschein Art Director: Ian Brown Copywriter: Ian Brown
Production Company: LIMEY, Los Angeles CA http://www.limey.tv
Director: KN+SAW DP: David Schnack Executive Producer: Andrew Denyer
Location: Minneapolis, MN
Editorial Company: Optimus, Santa Monica Editor: Erin Nordstrom Asst. Editor: Annie Carey Executive Producer: Therese Hunsberger Colorist and Online Editor: Dan Swierenga
Music Company: Catfish Music, Chicago, IL Music Composer: Jeff Boyle
Credits: Advertising Agency: TBWA\Media Arts Lab, USA Chief Creative Officer: Duncan Milner Executive Creative Director: Eric Grunbaum Group Creative Directors: Drew Stalker, Chris Ribeiro Associate Creative Director / Art Directors: Paul Wysocan, Niraj Zaveri, Melinda Keough Associate Creative Director / Copywriters: Brooks Jackson, Kevin Butler Senior Art Director: Shannon Tham Copywriter: Rob Goldenberg Art Director: Edward Vince Head of Art Production: Helen O'Neill Senior Art Producer: Sara Clark Art Producer: Jessica Gerweck Global Director of Print Production: Peter Nolan Print Producer: Anna Haro Project Manager: Jayson Dana Photographer: Jason Nocito Production Company: First Shot Productions Digital Art: Epilogue Inc. Prepress: Continental Colorcraft
Stardust, the bicoastal integrated production and design firm, partnered with Proof Advertising to create a rich and complex journey through the history of Baylor University’s great discoveries and achievements. The short film — largely constructed from stock footage from the Baylor Vaults — is treated through layers of graphic textures, paralax effects, shot elements (like fire and lens flairs) and hand-drawn illustrations to elicit an archeological experiment in the visual medium. The result is an emotional exploration into some great moments and achievements across the spectrum; including sports, science, and spirituality.
“This film for Baylor University is an innovative project,” explains Stardust Creative Director/Co-Owner Seth Epstein, “in that we were asked to work with every kind of image you can imagine — from stills, to archival footage to footage shot on RED. We wanted to create an integrated, seamless and emotional piece. To do that, we wanted the piece to feel human and have the feel of a physical touch versus being digital or cold. We also filmed light, dust, and type elements in our studio, which we then blended into the footage and gave it a magical quality. Now, with all of the technology we use to create pieces, it’s important to mix analog techniques in to achieve looks that can't be accomplished any other way.”
Stardust Art Director Angela Ko adds that the concepts of “Missions” that Proof Advertising brought to the Stardust creative team for the Baylor project was “inspiring to our creative process in so many ways.” She continues: “Our goal was to create a cinematic narrative to complement the writing and principles of Baylor University, which carries so much humanity and heart. We approached this piece in a way that a Curator would curate an art exhibition — where there is one overall concept and theme, but a range of different pieces composed using different mediums. We wanted to re-contextualize the library of images and footage that was provided by Baylor and sew it together to create one grand picture. Working on this project has brought renewed insight and excitement about what purpose we have as individuals. We hope this piece will have the same impact on the person who watches it.”
Credits: Client: Baylor University Advertising Agency: Proof Advertising, Austin, USA Creative Director: Craig Mikes, Associate Creative Director: George Ellis Associate Creative Director: Rob Story Account Director: Sparky Witte, Executive Producer: Vicki Russell, Broadcast Intern: Danny Nouri
Production/Design/Animation Company: Stardust Managing Director/Co-Owner: Dexton Deboree Creative Director/Co-Owner: Seth Epstein Executive Producer: Blythe Dalton Klippsten Producer: Paul Winze Art Director/Senior Designer: Angela Ko 2D Animators: Sandy Chang, Mark Kim, Taekyu Kim Compositors: Sandy Chang, Mark Kim, Taekyu Kim
Art + Games App gets a complete redesign and goes retro with an ode to the popular 80's Peanut Butter Cup commercial. dabball, the first-ever art gallery + games app for the iPhone and iPad, relaunched this week with a completely new redesign, repricing structure, and retro-inspired web commercial.
In addition to discovering more than 400 original artworks by 43 international artists, art and game enthusiasts can now play all 400+ dexterity games, download featured art as digital wallpapers, as well as take 20% off their favorite museum-quality prints ordered directly from their mobile device.
To celebrate this momentous occasion, ecopop teamed up with We Are Helsinki to create a commercial that pays homage to a popular peanut butter cup advertising campaign you might remember from the 80’s. Peanut butter cups? Yep. Using the same simple analogy to communicate dabball's unique combination of art and games seemed just too delicious to pass up.
Film Credits: Agency: ecopop CW/CD: Chad Rea Production Co: We Are Helsinki Director: Steve Porcaro Editor: Steve Porcaro Music: Marcus S. Johnson
New Campaign Highlights Organic Benefits and Debunks Misleading “Natural” Claims. The trio of video/ads were developed by the recently launched agency Humanaut with help from advertising icon Alex Bogusky.
A public education campaign was launched today to highlight the benefits of organic food and to help consumers understand the difference between products labeled organic and those that are labeled as “natural.”
“Foods made with the use of toxic persistent pesticides and even genetically engineered ingredients are being labeled as natural,” said Gary Hirshberg, Chairman of Stonyfield Farm. “Only organic guarantees that food is produced without the use of toxic persistent pesticides, hormones, antibiotics or genetically engineered ingredients. Only organic gives you complete piece of mind.”
The videos help consumers understand the how the “natural” label can be used to confuse shoppers. The videos were developed by the recently launched agency Humanaut with help from advertising icon Alex Bogusky.
Organic foods are subject to stringent environment and animal welfare standards enforced by United States Department of Agriculture.
While the Food and Drug Administration and USDA discourage companies from including “natural” claims on processed foods containing synthetic or artificial ingredients, there is no official definition of “natural” and little enforcement of misleading claims.
“Only organic is produced in a way that Mother Nature would recognize as natural,” said Sarah Bird, Chief Marketing Officer for Annie’s, Inc. “Many products that claim to be “natural” are made with ingredients you couldn’t find in nature – including artificial flavors or colors, synthetic preservatives, high fructose corn syrup, and genetically engineered ingredients.”
Natural claims have been added to everything from cooking oils made from genetically engineered crops to ice cream made from cows pumped full of growth hormones.
“Many consumers mistakenly believe that foods labeled as ‘natural’ are better than food that has been certified as organic,” said Lewis Goldstein, Vice President of Brand Marketing at Organic Valley. “Organic food starts with organic farming, from the ground up. Only organic is subject to tough, enforceable standards created by the USDA designed to insure that our families can count on their food being produced in ways that protect their health, the environment, and the welfare of farm animals.”
The public education campaign is being launched by Organic Voices, a non-profit organization, and is supported by organic companies and other companies, including AllergyKids, Annie’s, Earthbound, Happy Family, INFRA, Late July, Nature’s Path, NCGA, Organic Valley, Rudi’s, and Stonyfield.
“Many products carry the ‘natural’ claim when there is nothing natural about them,” said Darren Mahaffy, Vice President of Marketing at Nature’s Path Foods. “As a result, many consumers are buying products they think are the same – or even better – for their families and the environment than organic.”
A recent survey found that consumers commonly believe that “natural” foods do not contain artificial ingredients.
“The public needs new tools to understand the benefits of organic and to be able to distinguish between organic foods and all other unverified claims,” said Laura Batcha, Executive Director of the Organic Trade Association.
Organic Voices works to educate and empower consumers by promoting the benefits of organic food.
Creative Credits: Advertised brand: Only Organic Spot Title: The Natural Effect Advertising Agency: Humanaut Creative Advisor: Alex Bogusky Creative Director: David Littlejohn Art Director: Stephanie Gelabert Art Director: Chad Harris Copywriter: David Littlejohn Copywriter: Jason Corbin Production Company: Fancy Rhino, Chattanooga, TN Director: Daniel Jacobs Producer: Katie Nelson Production Designer: Chad Harris Director of Photography: Andrew Aldridge Editor: Andrew Aldridge Music Company: Skypunch Studios, Chattanooga, TN Composer: Carl Cadwell Media Strategy: Ikon3
here is a great new ad from the creative ad agency Y&R, Peru for the League Against Cancer. The ad, featuring an attractive young lady at the beach in a typical beach like setting, add some Jaws theme music and unless you didn't read the ad title you would have been pleasantly surprised to learn this is a PSA for Cancer awareness.
Credits: Advertising Agency: Y&R, Peru Executive Creative Director: Flavio Pantigoso Head of Art: Christian Sánchez Copywriter: André Toledo, Gino Bernabè Art Director: Alejandro Bottas Agency Producer: Fiorella Barrantes General Manager: Eduardo Grisolle Account Director: Manuel Ahumada Account Executive: Gabriela Misari Production: Chita Films Director: Mikael Stornfelt Photography / Camera: Beto Gutiérrez Camera Assistant: Luis Enrique Cateriano Assistant Director: Juan Diego Servat, Quique Anaya Art Director: Brissa García Checa Art Assistant: Wendy Gonzales Line Production: Cecilia Bracco Executive Producer: Diane Varela Field Production: PSV Producciones
The movie Alma (in English, “Soul”) – made by Brazilian production company Sentimental Filme – has just won two awards at the prestigious D&AD competition, in London. This brings the tally of international prizes to 12 for this short film conceived by advertising agency F/Nazca Saatchi & Saatchi.
The first Leica brand campaign in Brazil, the film is part of the launch activities for the German camera maker’s unique concept store in the country – in São Paulo – and features the new M Monochrom digital camera designed to produce stunning photos in black and white.
Alma won for Best Direction and for Cinematography in the Film Advertising Crafts' category with accolades for Vellas and André Faccioli respectively. "The D&AD is possibly one of the hardest prizes to win. The level is very high and the festival showcases many films from all around the world made by influential production companies and filmed by top directors. Just being nominated for a D&AD was something incredible for us, but to win two golden pencils [the statues based on the British awards symbol] was really beyond our expectations and very gratifying. Really amazing", said the director Vellas. This year Brazilian productions bagged four of the coveted D&AD pencil trophies.
Between wars and loves, this is an engaging story of a photographer narrated from the unusual point of view of his own camera. In black and white, the movie sports unconventional angles and, sometimes, deliberately blurred images, as if the camera was held in the actual hand or slung round the neck of the photographer himself.
Hopes are now high that following the film’s success at D&AD Alma will be in the running at the prestigious Cannes Lions 2013, which take place from 16 to 22 June.
The production company... In 11 years of creative activity, Sentimental Filme has become one of the most important advertising film producers from Brazil. Winner of several national and international awards, including a Bronze Lion at Cannes, three Clio Awards, and two One Show prizes, the company also has a division that produces content for TV, internet, entertainment, interactive advertising, corporate communications and new media. Its major clients include Fiat, Ford, Panasonic, Volkswagen, Visa, Procter & Gamble and AB Imbev.
Credits: Production company: Sentimental Filme Director: Vellas Director of Photography: André Faccioli Executive Producers: Marcos Araújo, Marcelo Altschuler Production Director: Eduardo Venturi Editing: Talles Martins Sound: Satélite Áudio Voiceover: Christine Behm Post-production: Sindicato VFX Agency: F/Nazca Saatchi & Saatchi Creative Directors: Fabio Fernandes | Eduardo Lima Art Director: João Linneu Creative team: Bruno Oppido | Thiago Carvalho | João Linneu RTVC: Victor Alloza Accounts: Marcello Penna | Melanie Zmetek Planning: José Porto | Rafael Paes Approval | Client: Luiz Marinho
Dick Sittig, Founder & Creative Director Fiona Forsyth, Executive Producer Leah Dieterich, Associate Creative Director Reece Hoverkamp, Associate Creative Director Brian Hallisey, Copywriter Neil Desai, Art Director Scott Myers, Copywriter Janete Chun, Art Director Joanne O'Brien, Group Account Director Alexis Varian, Account Supervisor
Digital Agency: StruckAxiom, USA Creative Director: Matt Anderson Developers: Matt Austin, Eric Atwell Interactive Designer: Josh Balleza Interactive Producer: Hannah Carmody IT Specialist: Jon Deal Lead Developer: Max Folley Junior Developer: David Gilvar Senior Interactive Producer: Pati Goodell U/X Designer: Nate Goss Senior Account Manager: Stephen Grieco Strategist/Account Director: John Gross Quality Assurance Engineer: Brian Jolley Associate Technical Director: Ryan Kee Interactive Art Director: Mark Kellar Developer: Amos Lanka Interactive Art Director: Abe Levin Interactive Designer: Adam Meyer Developer: Thomas Mulloy
THE 2012 VOLKSWAGEN BEETLE OFFERS THE SAME SMILE WITH SHARPER TEETH
The Volkswagen Beetle has been many things over the years. But whether playing the role of the friendly, utilitarian car of the people, or a smile-on-wheels with a flower vase by the steering wheel, it’s also always been a single-minded exercise in progressive, iconic design. The latest incarnation of the Beetle is no exception. Although lurking beneath a shell that harkens back to the original is a machine that’s dedicated to performance and driving enjoyment.
While a focus on performance is definitely a new direction for the Beetle, innovation has always been a hallmark of the car’s personality, so Volkswagen Canada and Toronto advertising agency, Red Urban, agreed that innovation must also inform the marketing effort to launch the Beetle in Canada. To this end, much of the Beetle out of home advertising in Toronto and Vancouver offers an enhanced experience, using augmented reality (AR), a technology that allows people to use mobile devices like iPhones and iPads to see animations on the advertising that are triggered by markers embedded in the ads themselves.
The AR animations can be seen on gigantic billboards in Toronto’s Dundas Square, as well as on transit shelters throughout Vancouver and Toronto. The animations themselves show the Beetle launching itself through billboards, jumping off of a massive ramp that appears to emerge from the side of a building, and smashing through transit shelters after racing through a long tunnel that appears to be built behind the shelter itself. All the animations serve to demonstrate that this is a much more aggressive, performance-oriented Beetle than any of its predecessors.
“Previous Beetles have been kind of cute and friendly, but this one has a lot more attitude, so we thought the advertising better live up to that,” notes Bruce Rosen, Director, Marketing and Communications of Volkswagen Canada. Steve Carli, President of Red Urban adds, “The car is a nod to the past and the future at the same time, so using the AR overlay on a very traditional out-of-home media buy really seemed like a solid conceptual fit.”
The out-of-home campaign runs from September 26 to October 30 in Vancouver, Toronto and Montreal. In addition, an online digital campaign will run from October 26-November 26. The free app can be downloaded at vwjuicedup.ca, and people can experience the AR at home through the “Volkswagen Beetle. Juiced Up.” video on the Volkswagen Canada YouTube channel.
Credits: Agency: Red Urban Canada Creative Director: Christina Yu Writers: Matt Syberg-Olsen, Jon Taylor Art Directors: Damian Simev, Liam Johnstone Producers: Andrea Hull, Sam Benson Account Director: Nicole Milette Tech Consultant: Joe Dee Production: Pixel Pusher Animation/Design: Bully! Entertainment Video Director/Editor: Tyler Williams Billboards (Atrium at Bay and 10 Dundas St. West, Toronto): Clear Channel
Sharpie permanent markers are one of the most iconic office supplies ever made. You would think that a brand so well recognized would not be in the need for any additional advertising. However, as we progress further into a paperless world, Sharpies and other writing utensils are no longer a necessity. We’ve decided to use comedy to connect with college students and young professionals and keep the Sharpie name relevant.
Credits: Advertising School: Academy of Art University, San Francisco, USA Creative Director: Steve Williams Art Director: Edmund Boey Assistant Art Director: Whitney Peterson Copywriter: Zack Browne Photographer: Jessida Putkaew Director: Zack Browne, Tamara Turner Director of Photography: Jessida Putkaew PA: Norman Wohiren
Tire company Goodyear launches its new summer tire EfficientGrip Performance with an unusual marketing idea. The paddlewheel of Hamburg's famous steamboat "Louisiana Star" was covered with a special design that transforms it into an almost 7 meter high tire. The paddle wheel-tire was seen in the Port of Hamburg and on the river Elbe. The giant paddle wheel-tire in Hamburg was created by German advertising agency Leo Burnett.
Since 1999 the luxury liner is one of the major attractions in the Port of Hamburg. To the huge number of visitors, its paddlewheel communicates instantly that the Efficient Grip Performance offers the perfect grip when wet. The printed air duct sheet, which is mounted on the paddle wheel, is car-wash-resistant. It covers 100 m2 of Alucobond-panels. The whole construction design weighs 400 kg. Its surface has a diameter of nearly seven meters, which means it has the height of a multi-story house.
The giant paddle wheel-tire in Hamburg was created by German advertising agency Leo Burnett. The Frankfurt based agency also developed the new Goodyear campaign. The claim "Made to feel good" addresses the consumer in a more emotional way. "This unusual advertising platform complements our classic print campaign we designed for the new product," says Fabian Schreiber, Marketing Manager at Goodyear.
During this weekend, the Goodyear paddle wheel steamer will be — as usual — available for round trips on the inland waters of Hamburg.
Responsible for this campaign at Goodyear is Fabian Schreiber (Marketing Manager Goodyear).
Credits: at Leo Burnett are Andreas Pauli (Chief Creative Officer), Daniela Ewald (Creative Director), Jörg Hoffmann (Creative Director), Benjamin Merkel (Senior Copywriter), Helge Kniess (Senior Art Director), Sabrina Lienig (Layouter), Philipp Müller-Scheessel (Account Supervisor), Leonie Schüssler (Junior Account Manager), Christiane Simshäuser (Projektmanagement), Netti Weber (Senior Print Production Manager), Katrin Kester (Head of Public Relations).
Advertising Agency: Binder Visão Estratégica, Brazil;
Creative Directors: Chico Abréia, Marcos Apóstolo;
Head of Art: Marcus Saulnier;
Art Directors: Rafael Pfaltzgraff, Oswaldo Sá;
Copywriter: Gabriel Lepesteur;
Art Buyers: Bianca Repsold, Maria Clara Queiroz, Carolina Nigro;
Media team: Andrea Afonso, Andrea Corrado;
Photographer: Artluz Studio;
Client approval: Claudio Gandelman.
Adv agency Jung von Matt (Alster, Germany) has embodied the Brazilian motives in advertising of alcoholic cocktails «Bit Copa». The idea shows a drink "a Bit more exciting", than other drinks, because a drink — "REFRESHINGLY BRAZILIAN".
The Brazilian Freshness
In the visual plan the agency has shown the "revived" drawings on a skin of girls which hold cocktails.
To promote Eurobest 2012 (the European Advertising Festival) MOP (multimedia outdoor Portugal) had this rather seductive hot tub promo spot created for the young creatives. The dialogue of 3 nude women, entertaining a client, drinking champagne and dipping strawberries in chocolate... Do you want to be a creative and work in advertising? To have creative and original ideas. That will be a huge success. Award winning ideas. And still make the client happy. Being a creative is a tough job, but someone's got to do it. Starting here: Eurobest 2012 Young creatives Portugal integrated competition. Let's file this under the "garbage" section shall we.
Credits: Advertising Agency: Fuel, Lisbon, Portugal Creative Director: Marcelo Lourenço, Pedro Bexiga Copywriter: Marcelo Lourenço Art Director: Pedro Bexiga Tv Producer: Pedro Silva, Rita Santos Production Company: Show Off Director: Alexandre Montenegro DoP: Vitor Rebelo Set Design: Nelso Coelho Sound: Dizplay
The College for Creative Studies “Talk to your kids about art school” campaign plays up the duality of this relationship by mimicking anti-drug PSA's. Young artists are addicted, they spend hours and hours perfecting their craft. They can't help themselves. Their parents are generally less enthused with their child's artistic aspirations, wishing they'd go to school to become a doctor or a lawyer instead.
Credits: College for Creative Studies Advertising Agency: Team Detroit, Detroit, USA Chief Creative Officer: Toby Barlow Executive Creative Director: Gary Pascoe Art Directors: Vic Quattrin, Brandi Keeler Copywriters: Joel Wescott, Maggie Cote Photographer: Stock
Enjoy the Troy Polamalu Head & Shoulders "School of Deeper Learning" ad campaign with these three new ads. Master Troy Polamalu leads students on a journey into the world of Tai Chi, revealing some of the mysteries of the spirituality of shampooing in commercial above entitled "Spiritual Shampooing 101".
Below, Professors Troy Polamalu and Brett Keisel demonstrate the art of Spanish Air Guitar, delving into the deepness of facial expressions and the emotionality of proper fingering in the "Advanced Music Appreciation" spot. And lastly, the Intro to the Troy Polamalu School of Deeper Learning spot where he shows us his very own portrait of the Mona Lisa, correction the "Polama Lisa".
Credits:
Advertising Agency: Saatchi & Saatchi, New York, USA Chief Creative Officer: Con Williamson Creative Director: Michael Vaughan Creative Director: Neil Levin Executive Producer: Gregory Hall Integrated Producer: Emily Deutsch Art Director: Michael Vaughan Copywriter: Neil Levin Art Director: Elena Dulin Copywriter: Aaron Alamo Production Company: JH Årtists Director: Zack Resnicoff Director of Photography: Dan Stoloff Executive Producer: James Hendershot Line Producer: Penny Edmiston Editing House: Hooligan Editors: Peter Mostert, Kate Owen Assistant Editor: Stephanie Crane Producer: Lauren Basile Executive Producer: James Hendershot Visual Effects: Tanq VFX Supervisor: Beth Fitzpatrick Creative Director: Alex Catchpoole Flame Artists: Jason Strougo Executive Producer: James Hendershot Production Company: Gifted Youth Director: Ryan Perez Director of Photography: Andrew Davis Executive Producer: Dal Wolf Line Producer: Anthony Ficalora Editor: Caleb Swyers Producer: Anthony Ficalora Executive Producer: Dal Wolf
Credits: Advertising Agency: BETC, Paris, France Executive Creative Director: Rémi Babinet Art Director: Agnes Cavard Associate Art Director: Felix Falzon Copywriter: Valérie Chidlovsky Traffic: Elise Herfort Photographer: Benni Valsson Art Buyer: Nathalie Gruselle Production: Isabelle Severi / Rita Prod Print Producers: Sarah Belhadj, Annick Audoux Media Strategy Director: Martine Picard Media Agency: Havas Media International
The Co-operative Funeralcare, part of The Co-operative Group, unveils a new integrated advertising campaign today.
The campaign, which includes TV, press, radio, outdoor and digital activity, has been devised by Leo Burnett – lead advertising agency for The Co-operative. It is the agency's first output for The Co-operative Funeralcare, and has been developed following extensive consumer research.
The TV commercial was directed by Peter Cattaneo, Oscar-nominated director of The Full Monty, who has also directed ads for brands including Volkswagen, McDonald’s and The National Lottery.
In the ad, a bereaved wife is taken on a detour on the way to her husband's funeral, passing along a bridge that looks down over his favourite fishing spot, where fellow fisherman bow to pay their respects. The narrator tells us “a funeral is more than just flowers, cars and music”, and at Funeralcare it's about “finding those personal touches”, such as changing the route to prompt a happy memory.
Actress Katherine Kelly provides the voiceover and real-life Funeral Director, Lynsey Ward, from Funeralcare’s Bolton funeral home also stars. The first 40-second commercial will air on ITV and a shorter 30-second execution will also be circulated.
Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare said: “The advert focuses on personalisation and The Co-operative Funeralcare's ability to deliver personal touches to make a funeral more memorable and respectful. The business has been a pioneer in TV advertising in the funeral industry and the new advert highlights how, as the UK's leading Funeral Director, we ensure that every funeral we arrange is completely personal and unique.”
Credits: Project name: The Co-operative Funeralcare: ‘Smile’ Client: Lorinda Robinson, Head of Marketing, The Co-operative Funeralcare Brief: Co-operative Funeralcare wanted to show that the tiniest touches are important to their business of helping their clients as much as possible. This has been achieved in this script by diverting the hearse to show fishermen standing to show their respect to our heroine's husband. Creative agency: Leo Burnett Copywriter: Graham Lakeland Art Director: Richard Robinson Creative Directors: Tony Malcolm and Guy Moore Executive Creative Director: Justin Tindall Planner (Leo Burnett): Ian Hilton Media agency: Rocket Media Planner (Rocket): Faye Turner Production Company: Academy Films Director: Peter Cattaneo Editor: Scot Crane, Quarry Post-production: MPC Audio post-production: 750MPH Exposure: National television; Press, Outdoor, online Press/Poster Credits: Designer: Tim Fletcher
A lot of women find hair removal using an electric epilator painful and many use alternative hair removal techniques that are known to be less painful but, unfortunately, also less effective. Thanks to its expertise and 5 years of research, Calor has launched the world’s 1st painless electric epilator. Based on unique technology that combines a desensitising function that stops the pain signal, and a refreshing function that soothes the skin, Soft Extreme is establishing itself as the painless solution for soft skin.
In order to prove to our target audience that Soft Extreme hair removal really doesn’t hurt, Calor is beginning its promotion and launching the “Sourires de femmes” campaign. Based on the idea that when a person is in pain, it shows on their face, Calor and Publicis Conseil have designed an original concept: turning a photo shoot into a real product torture test.
Advertising Agency: Publicis Conseil, France Chief Creative Officer: Olivier Altmann Creative Directors: Fabrice Delacourt, Olivier Desmettre Copywriter: Mathieu Degryse Art Director: Yves-Eric Deboey Assistant Art Director: Fanny Chevalier Account managers: Patrick Lara, Charlotte Baudry, Adrien Dumont, Marieke Gourdin, Imène Sellaoui, Julien Samarcq, Marina Chef Photographer: Kate Barry Art Buyers: Jean-Luc Chirio, Flore Silberfeld Production: Elise Gangneu
