ShowBusinessMan [Search results for YouTube] 

YouTube Blog: Ads that entertain: YouTube’s top spots of 2011
We always knew people liked to watch the ads. At least some ads, like the great ones people talk about after the Super Bowl. Then YouTube came along in 2005 and brought with it the notion that ads can be great content that earn their way onto screens of all types, spread by consumers who vote, share, like, comment, blog, plus-one, or even create response videos or spoofs.

YouTube is the ultimate meritocracy for video, and advertisers are adapting to this world by creating content that people want to share. It’s no surprise, for example, that among the top-10 most-watched ads on YouTube in 2011 are two Super Bowl ads.

Most watched video ads of the year (eliminating music videos and trailers):
1. VW — The Force

2. T-Mobile — Royal Wedding

3. Chrysler — Imported From Detroit

4. DC Shoes — Ken Block's Gymkhana Four: The Hollywood Megamercial

5. smartwater — Jennifer Aniston goes viral

6. Team Hot Wheels — The Yellow Driver's World Record Jump

7. Old Spice — Scent Vacation

8. Apple — Introducing Siri on iPhone 4S

9. Samsung — Unleash Your Fingers

10. adidas — D Rose: adiZero Rose 2 The Bull

What is surprising is that the majority of YouTube’s top “ads” of 2011 (seems strange to call them that) never appeared on traditional TV at all.

Videos like T-Mobile’s Royal Wedding, itself a spoof of the JK Wedding Dance, were made for the web and made to amuse, entertain, and to be passed around, as are mini-movies like DC Shoe’s Gymkhana Four, stunts like Hot Wheel’s record jump, and Old Spice’s “Scent Vacation.”

Even the two Super Bowl ads making the list, Chrysler and Volkswagen, were part of elaborate campaigns made to live significant lives on the web. In the past, advertisers treated their Super Bowl spots like state secrets, but Volkswagen posted “The Force” on YouTube two weeks before the Super Bowl last year, and had 10 million views before the game began. Chrysler took the opposite approach, but created a video four times the length of a typical TV ad, perfect for extended watching on the web after the game.

For brands, creating great content—advertainment, if you will—isn’t just for big TV events like the Super Bowl anymore. Increasingly, advertisers and their agencies are focusing on the content and the strategy, and letting that content distribute itself. That doesn’t mean they aren’t doing traditional advertising. Indeed all of these campaigns were backed up by significant spending to seed and promote these videos on YouTube and elsewhere. But paid media only gets you so far. In the end, it doesn’t matter if they paid $3 million for 30-seconds in the Super Bowl or much less to get the conversation started. In the end, it’s the content that counts.

Royal New Zealand Air Force went to the ad agency Saatchi & Saatchi and had a brilliant ad campaign created to promote their recruiting arm of RNZ Air Force.
A YouTube game was designed on their YouTube page that allows you to control a helicopter remotely, the interactive game also allows users to queue up for a spot in the game right from YouTube. You pick your own mission then fly your helicopter through some dangerous terrain. You can control a webcam that fly's through small, 3D models of New Zealand's terrain, all housed in an Air Force Base.

Take the speed test with the Orion Aircraft or operate a forklift within the airplane hanger. Also pretty cool, you get a video of your accomplishments if you complete your mission that you can share on your social networks.
The game is open to anyone anywhere in the world provided you have an internet connection.
The campaign includes TV spots and other online promotions. You can check the game out here on youtube.

Game Demo below

Credits:
Agency: Saatchi & Saatchi New Zealand
Client: Royal New Zealand Air Force
Creative Director: Scott Huebscher
GAD: Elaine Bickell
Exec. Digital Producer: Kevin Sherman
Digital Producer: Linda Krug
Producer: Anna Kennedy
Front-end development and design: RESN
Electronics: Paragon Electronic Design
Model: Kennedy Modelmaking

Come hang out at YouTube Geek Week August 4 through the 10th and celebrate geek culture with a whole week of new vids, series premieres, epic collabs, and top tens from more than 100 channels across YouTube. Follow all the happenings on the YouTube chennel.

The ad is part of the marketing campaign for the event, Omnicom Media Group agency PHD, in partnership with Digital Cinema Media (DCM), have created a media first by advertising after the credits of a film instead of before the trailers.

Credits:
Ad Agency: Adam&Eve
Art director/Copywriter – Rory Hall and Steph Ellis
Creative directors – Ben Tollett, Emer Stamp, Ben Priest
Production company – Moving Picture Company
Producer – Michael McCarthy

Seedwell Produces “Rewind YouTube Style 2012″ featuring the years top stars on YouTube including PSY, WOTE and Star-Studded celebrity cast.

YouTubers were invited to star in a mash-up of culturally defining moments of 2012. Can you spot all the references? See the full list of who made the grade here.

PRODUCTION CREDITS:
Produced by: Creative Digital Studio Seedwell
Directed by Peter Furia | Produced by Michael Rucker, Peter Furia, and Beau Lewis
Executive Producers: Lee Hunter, Michael Rucker, Kevin Allocca, Dom Elliott
Associate Producers: Catherine Goldschmidt and David Fine | Assistant Director: Beau Lewis
Director of Photography: Catherine Goldschmidt (http://catherinegoldschmidt.com)
Edited by Peter Furia and David Fine
Music Composer: Jeff Kite (http://jeffkitemusic.com) | Choreography by SuzE Q (http://suzeqrocks.com)
Production Designers: Michele Yu and Cindy Chao | Stylists: Esha Gupta and Alexandra Schardt
Make-up & Hair: Jenna Tucker, Caroline Ramos, Michele Ramos
Gaffer: Daniel McNutt | Key Grip: Lev Karamov | Location Mgr: Dan Eason | Studio Mgr: Whitney Rosenthal
Color Correction by Peter Brunet | Visual FX by Monstro (http://monstrodesign.com)
End Card Designed by Vanessa Johnston | End Card Characters by Fuji Dreskin
1st AC: Sebastian Sokolowski | 2nd AC: Joe Bou | Steadicam Operator: Brian Freesh
Electrician: Joey Kennedy | Best boy electric: Derek Hoffman | Best boy Grip: Josh Markvan
Grip: Efrem Karamov | 4th Electric: Greg LeFevre | Audio Playback: Phil Amidon | DIT: Peter Brunet | Production Stills: David Fine
BTS Camera: Anthony Cote and Natasha Blass | BTS Edited by Alex Mallonee | BTS Assistant Editor: Alexandra Schardt
PA’s: Alex Mallonee, Julio Newman, Sydney Veazey, Hank Hartnell, Justi Reynolds, Vanessa Augustin, Alexander Hernadez

Psy on the set of the Wonderful Pistachios "Get Crackin'" Super Bowl commercial shoot.(Photo by Susan Goldman)
Wonderful Pistachios announced today that international pop sensation, PSY, will star in the brand's first-ever Super Bowl spot, airing during the big game on February 3. This newest installment in Wonderful Pistachios' iconic "Get Crackin'" ad campaign will also be the first time the "Gangnam Style" rapper has ever been featured in a U.S. television commercial.

"The Wonderful Pistachios brand is fun, just like me," said PSY, "Also, I love pistachios and I look good in green. The Super Bowl is way too big for me," jokes Psy (real name Jai-Sang Park). "I never dreamed of being a singer in America, so I of course never dreamed of being in a Super Bowl ad."

PSY hit the American music scene last year when his quirky "Gangnam Style" music video went viral and later made headlines by becoming the first YouTube video to break a billion views.
"The Super Bowl is the most widely watched sporting event of the year, 'Gangnam Style' is the most-watched YouTube video, and Wonderful Pistachios is the top-selling snack nut item on the market," said Marc Seguin, Paramount Farms vice president of marketing. "It's a powerhouse combination."

Directed by Grammy-Award-winning director Mathew Cullen, the official PSY "Get Crackin'" commercial will debut during Super Bowl XLVII. The spot will continue to air on cable channels and primetime television after the premiere and can be seen online at www.getcrackin.com and www.youtube.com/wonderfulpistachios, where viewers can also watch previous "Get Crackin'" commercials featuring talent such as Manny Pacquiao, Honey Badger, and Keyboard Cat.

Fans can get in on the action by uploading a picture of how they "Get Crackin' Gangnam Style'" for a chance to win a 12-month lease of a 2013 Mercedes Benz SLK 250 — the same model convertible driven by the now notorious "Yellow Suit Guy." Full Wonderful Pistachios sweepstakes details can be found at www.facebook.com/wonderfulpistachios.
via: PR Newswire

You’ve got questions. Heart Friend has answers. Who’s the go-to for relationship and dating advice? Heart Friend of course. He’s the love guru. He’s been there and done that. He’s got all the answers to all of your questions. All the time.

For the first time, Zoosk is celebrating their fans with “Zoosk Presents: From the Heart,” a social campaign that puts the fans in the spotlight.

On Facebook they prompted it's community to pose questions to Heart Friend by simply replying on the Facebook wall.

They selected the best fan submitted posts and Heart Friend answered them in a series of video responses. Each selected question is featured in the video responses and the fan is called out by name by the Heart character. Of course, this is not your grandmother's dating advice.

The campaign runs for 6 weeks with a new question answered each Sunday night on the Zoosk Facebook page, and Youtube.

Zoosk began its YouTube-only video push just this year. In one ad, a sassy red heart plush pal tries to convince Liz to check out guys on the dating site who fit her description of a dreamy mountain man. Some campaign executions have gone viral, with one ad reaching more than 14 million YouTube views.

Credits:
Advertising Agency: Camp+King
Roger Camp — CCO / Partner
Jamie King — CEO / Partner
Adam Koppel — Creative Director
Rikesh Lal — Creative Director
Casey Brewer — Associate Creative Director
Dan Korn — Art Director
Kyle Davis — Copywriter
Dora Lee — Director of Digital Production
Molly Lewis — Brand and Strategy Director
Alec Black — Brand Manager
Anne Tway — Strategy Director

Production Company: In-house
Casey Brewer — Director
Dora Lee — Executive Producer
Juliette Tang — Production Manager
Nelsen Brazill — Director of Photography
Dan Korn — Production Designer

Editorial Company: Umlaut Films
Doug Cox — Editor
Gina LoCurcio — Executive Producer
Kelly Gibbs — Producer
Ivan Miller — Colorist / Effects Supervisor

Gumtree launches its new television and radio ads this week, celebrating the thousands of success stories shared every day by its 8.6 million buyers and sellers. Featuring comedian Sanderson Jones, the executions focus on three of the site’s top categories: Motors, Jobs and Goods.

Conceived by Fold7, the campaign launches on TV on 25 March, alongside radio in London, YouTube advertising, online display and mobile ads.

The campaign, titled ‘Success!’ aims to demonstrate the joy of doing a deal on Gumtree, with the strapline, ‘Millions of sellers, millions of buyers. Gumtree. Success!’ Jones plays a brand advocate who delights in seeing others get the car, job or item they want on the UK’s number one classifieds website.

The first advert will champion Gumtree’s Motors category, where Gumtree has the highest number of privately listed cars in the UK, and will air in 30” and 10” versions. The ads for Jobs and Goods will also run in 10” versions. All the ads from the campaign can be seen on Gumtree's YouTube channel.

Hamish Stone, Head of Marketing at Gumtree.com, said: “We wanted to create a campaign that celebrates the wonderful success stories experienced by our 8.6m users on a daily basis. The site is going from strength-to-strength and with our Motors category growing quickly, it’s the perfect time to launch our latest ads. We’re hoping they’ll be just as successful!”

Ryan Newey, Creative Director at Fold7, added, “This is our first work for the brand since we were appointed in January. The campaign focuses on the key take out that we want people to remember about Gumtree; whatever you’re looking to buy or sell, Gumtree = Success!”
Press via: 3Monkeys

A typical family hums to the music of Ozzy Osbourne's song Crazy Train in the new Honda Pilot TV ad entitled "Road Trip"."Road Trip" stars eight family and friends in the roomy Pilot, zooming down a stretch of desert highway. When one of the boys in the third row hits the note of "Crazy Train," the other passengers follow one by one, adding drum beats and sound effects until they're jamming with the full force of the tune. The spot will air during prime network programming such as "Dancing With the Stars," "Big Bang Theory," "The Biggest Loser" and the BCS National Championship.
"The campaign is built to generate awareness of this major vehicle redesign and to continue to differentiate this new, upscale Pilot from the competition," said Tom Peyton, senior manager, national advertising, American Honda Motor Co., Inc. "The advertising demonstrates the Pilot as a capable vehicle with legitimate seating for eight and a newly refined exterior."
"We knew the cast was going to be as integral to the spot as what they were singing. It was important to find actors, especially the kids, with a true love for the song," said RPA CD/Art Nathan Crow who teamed with CD/Copy Adam Lowrey for this campaign.
Aside from running on TV, the spot will appear on Honda's website and on YouTube and in-theater during November, taking advantage of the high-traffic Thanksgiving weekend. The Pilot campaign featured a YouTube home-page takeover in early October. Other online activations include rich media banners and home-page takeovers on CNN.com. Print media, which can be seen in "National Geographic," "Sports Illustrated," "Shape" and other titles, features a striking roasted-plum background and describes everyday adventures that are made better with the refined Pilot.Credits:
Agency: RPA
ECD: Joe Baratelli
GCD: Jason Sperling
CD/Art: Nathan Crow
CD/Copy: Adam Lowrey
Agency Executive Producer: Gary Paticoff
Agency Senior Producer: Brian Donnelly
Production Co: Imperial Woodpecker
Director: Stacy Wall
DP: Salvatore Totino
Executive Producer: Doug Halbert
Line Producer: Jeff McDougal
Production Designer: Tony Gasparro
Editorial Company: Bikini Edit
Editor: Avi Oron
Executive Producer: Gina Pagano
Visual Effects Company: Mass Market
Lead Flame Artist: Kim Stevenson
Visual Effects Executive Producer: Lexi Stern
Visual Effects Producer: Blythe Dalton
Attribution: Written content created by TRUST: http://www.trustcollective.com
Under Creative Commons License: Attribution Share Alike

IKEA is launching a new campaign in the UK and Ireland, titled ‘Make Room for Your Life’, which examines how good storage can improve your life at home. The work continues the brand’s new strategy to demonstrate an understanding of the everyday challenges that people face in their homes.

‘Make Room for Your Life’, which launches on 19th January, explores IKEA’s storage ranges and highlights a wide range of smart solutions for everyday storage problems. The campaign uses the insight that poor storage doesn’t just cause mess and clutter, it also affects our relationships and the people we live with. By illustrating the effects of poor storage, the new spot demonstrates that making room for your life through good storage can be the first step towards happiness and wellbeing.

The campaign launches with the TV ad ‘Living Together’ in the UK and Ireland on 19 January. The spot, created by the agency Mother, shows a couple kept apart by a maze of mess. However, thanks to smart storage solutions from IKEA, the couple can tidy their way through the maze, removing the clutter from their lives to finally meet across a KIVIK sofa bed.

‘Living Together’ features a cover version of the Bee Gees song ‘Living Together’ by the band An Escape Plan. Three versions of the TV advert have been produced and include 60” and 30” adverts that run until 23 March on TV as well as a full length music video running online at http://www.youtube.com/ikeauk. The campaign also features outdoor, press ads and two filmed documentaries that will be launching on 11 February on the IKEA UK YouTube page.

Peter Wright, IKEA UK and Ireland Marketing Manager, said, “With the second burst of our new brand campaign it is our ambition to continue the revitalisation and transformation of IKEA brand in the UK and Ireland. ‘Make Room for Your Life’ demonstrates our understanding of everyday life at home and the problems that a lack of good storage gives everybody. We hope to show that we are more relevant than ever to help with consumers’ everyday challenges and ultimately for more consumers to choose IKEA more often for their home furnishing needs.”

The campaign is also integrated into the IKEA FAMILY loyalty programme with a series of editorial-style e-newsletters, direct mail and product focused online content, created by agency LIDA. The emails direct members of the programme to further online content packed with ideas and tips to help them ‘make room for your life’ and suggest how they can cut out clutter and get sorted with storage in order to be more organised for the year ahead. They also give a taster of the new products launching in-store.

Freddy Mandy, Creative Director, at Mother, said: “The idea for the campaign came from the observation that mess and clutter in our homes keep people apart emotionally as well as physically. We decided to illustrate this in our TV spot which shows a couple unable to get to each other because their stuff forms a maze keeping them apart. They have to clean up their home in order to be together.”

“We all have that space in our homes that really isn't a space – it's a dumping ground. The direct mail piece homes in on this insight and shows that with a little help from IKEA's ingenious storage solutions, you might actually see that carpet again” says Nicky Bullard, Executive Creative Director of LIDA.

Microsoft today launched a "Don’t Get Scroogled" ad campaign with a web video ad and a website asking people to share stories of bad Google search results. Sadly, this attack ad on Google will back fire, early results seem to be bad for Bing and Microsoft as most comments on their Facebook page and YouTube (ironically funny as the video is uploaded on said Scroogler owned YouTube) are favoring Google, looks like Microsoft Scroogled themselves again.

The website reads:

In the beginning, Google preached, “Don’t be evil“—but that changed on May 31, 2012. That’s when Google Shopping announced a new initiative. Simply put, all of their shopping results are now paid ads. In their under-the-radar announcement, Google admits they’ve now built “a purely commercial model” that delivers listings ranked by “bid price.” Google Shopping is nothing more than a list of targeted ads that unsuspecting customers assume are search results.

The attack ad is too much, with comments like “Google > Bing… Attack ads just show how desperate they are for users” and “Bing is hopeless.. negative marketing will get you nowhere.” You can check out the Scroogled ad above and decide for yourself.

For all you stats junkies here is the official YouTube Rewind 2011 edition of the top 10 videos by view count.

One of our favorite ads of the year, the Volkswagen Commercial "The Force" is number 9 on the list with over 45 million views.

And here is the Top 10 List:

Rebecca Black — Friday (OFFICIAL VIDEO) — http://youtu.be/kfVsfOSbJY0
Ultimate Dog Tease — http://youtu.be/nGeKSiCQkPw
Jack Sparrow (feat. Michael Bolton) — http://youtu.be/GI6CfKcMhjY
Talking Twin Babies — OFFICIAL VIDEO — http://youtu.be/_JmA2ClUvUY
Nyan Cat [original] — http://youtu.be/QH2-TGUlwu4
Look At Me Now — Chris Brown ft. Lil Wayne, Busta Rhymes (Cover by @KarminMusic) — http://youtu.be/khCokQt--l4
The Creep (feat. Nicki Minaj & John Waters) — http://youtu.be/tLPZmPaHme0
Maria Aragon — Born This Way (Cover) by Lady Gaga
The Force: Volkswagen Commercial — http://youtu.be/R55e-uHQna0
Cat mom hugs baby kitten — http://youtu.be/Vw4KVoEVcr0

Credits:
Video Produced by Portal A Interactive [http://portal-a.com]

Via: Laura Stampler @ TIME
This new ad reminds you that it's never time to stop dieting

You thought it was over. You thought it was finally safe to sit down at lunch and eat one, just one, burger. Subway wants you to know that YOU THOUGHT WRONG.

Namely: To wear skimpy Halloween costumes. Cue a video montage set to the tune of waiting room music where an excessively perky woman models an array of sexy costumes.

Except, Subway clearly isn’t allowed to say sexy. Rather, it’s a “hot devil” (too literal), “sassy teacher” (literally smacking a ruler against her hand), “foxy fullback” (please, let’s get into how women feel about the NFL right now), and our personal favorite, “attractive nurse.”

Luckily for Subway, there’s an emerging sexy (albeit bizarre) Christmas costume market, so that they can keep their “it’s never ok to break a diet” campaign going.

Your skinny coworker lunch buddy will be watching you!

So how in the world do you effectively advertise a toilet bowl cleaner? Well you lock yourself in a room and intake a large quantity of herbal enhancements, after several hours, days, weeks depending on whether you inhaled or not you come up with this absolutely hilarious idea like the ad agency TBWA, Milan did for Bref, an Italian toilet bowl cleaner, sorry make that power balls for your toilet. These guys created the newest Boy Band the "Balls Dream Band" and what is sure to be a smash hit first single release from their debut CD "Please Baby Flush It".
Oh, it gets better than just the shorter edit of the Balls Dream Band new hit featuring performers: Marcelus, Alejandro, Marcus and Dimitri in the video above, visit the YouTube page takeover to truly experience the full effect of Please Baby Flush It, http://www.youtube.com/brefballsband.
Credits:
Client: Henkel Bref Power Activ
Advertising Agency: TBWA, Milan, Italy
Executive creative director: Nicola Lampugnani, Francesco Guerrera
Creative director: Gina Ridenti, Hugo Gallardo
Art Director: Francesco Pedrazzini
Copywriter: Mara Rizzetto
Digital Creative Director: Michele La Fiandra
Digital Creative: Luca Sala
Web Designer: Chiara Villotta
Client Service Director: Cinzia Franchi
Account Manager: Cabiria Granchelli
Project Manager Digital: Sara Novellino
Producer: Federico Fornasari
Production Company:: Bedeschi
Director: Edoardo Lugari
Audio Production Company:: Quiet Please
Music: Ferdinando Arnò
Lyrics: TBWA\Italia

For all the Britney Spears fans still around, did you know there is a little award show that celebrates individuals who create Britney videos? Too late to submit your video to the 2012 BVA's but you can still vote here: britneyvideoawards2012. Categories range from best editing, best promo etc. to best remix, color, and even a best lip synched video category. Personally I just liked the promo video above.

From their YouTube channel......
"Britney Video Awards" is an internet voting award show, and its ALL ABOUT BRITNEY!
For all fans of Britney Spears and a lot of YouTube users that are making some really amazing videos.And this is a way they get awarded for their amazing videos!

This is the 2nd annual BVAs show.And there will be a lot more in the upcoming years.Last year was a great success and I'm very thankful for everyone who worked with me on the last ones and there was about 100+ nominations,2200+ votes,and 10000 views on all the vids which is absolutely amazing!!!

The show is based on internet voting.Theres about 30 categories,and nominations for each category.
First you submit your videos(YOU SUBMIT VIDEOS BY FILLING OUT THE FORM,Theres a desc of the full process below this text) later the submissions are viewed by a jury consistent of 5 judges that choose nominations for every one of the categories.Nominations are announced in a video uploaded on New Years Eve.

The submitting starts December 2nd and ends December 25th.Until then you can submit your videos for each category(or someone elses video).When voting ends,the winners will be announced a week later and awarded for their work(15 subscribers and regocnition.If you win it would be a great promo for you channel and your videos!

The winners will be announced in a show(just like VMAs but much smaller,and not so popular) !

With the launch of the new Nokia Lumia 920 SmartPhone yesterday, Nokia wanted to showcase the image stabilization feature and posted the above video on YouTube, the only problem is that video was not filmed using a Lumia 920 but rather a van and a high-tech camera (images below) as is evident at about 0:27 of the clip.

Sadly, Nokia noticed that we all noticed and they changed the description on the uploaded video to read: "The video demonstrates the benefits of optical image stabilization only and the video is not shot on a Lumia 920. For a video shot on a Lumia 920 compared to a competitor smartphone see: http://nokia.ly/TlWcXX"

They also posted this apology on their blog:

An apology is due

Published by Heidi Lemmetyinen on September 6, 2012

We’re excited about the Lumia 920 and the ground-breaking PureView imaging capabilities we announced today.

In an effort to demonstrate the benefits of optical image stabilization (which eliminates blurry images and improves pictures shot in low light conditions), we produced a video that simulates what we will be able to deliver with OIS.

Of course, hindsight is 20/20, but we should have posted a disclaimer stating this was a representation of OIS only. This was not shot with a Lumia 920. At least, not yet. We apologize for the confusion we created.

We are looking forward to bringing the Lumia 920, with PureView optical image stabilization to select markets later this year.

Here is the video shown at the press conference shot using a Lumia 920. On the right is a Lumia 920 prototype with OIS. On the left is a smartphone without OIS. The difference is apparent.

Sadly again, the highest rated comment on YouTube for the above video simply asks "How will I know if this video was really recorded by a Lumia 920?"

Despite this epic disaster it is possible that Nokia's PureView system does exactly what they claim it can do, only time will tell if they can convince consumers otherwise.

Stardust acted as the fully integrated creative agency + production arm, from concept through final distribution, for a new campaign for China's wildly popular messaging app WeChat. The app is expanding its global reach, kicking off an international ad campaign this month, featuring soccer superstar Lionel Messi.
Both spots have a fatherhood theme. In the first, Messi is shown trading voice messages (in Spanish) with Grandma, who is trying to soothe his crying infant son. He gets the baby to laugh by — surprise! — performing soccer juggling tricks shown to the baby via WeChat's video chat function. The video posted on YouTube by WeChat India netted more than 1.7 million views after just one week.
The global campaign targets 15 markets, including Argentina and Spain where Mr. Messi is a superstar. The others are: Brazil, Hong Kong, India, Indonesia, Italy, Malaysia, Mexico, Nigeria, the Philippines, Singapore, South Africa, Thailand and Turkey. In addition to being posted on YouTube, the two spots will air on television in the 15 markets. There will be accompanying print and outdoor advertising in at least some markets.
“Our goal was to show Messi in relatable, down-to-earth scenarios so our audience could easily identify with him and his use of the product; versus building the more common, larger-than-life concept around him that only puts distance between him, the product and the consumer base," Stardust Co-Owner/Managing Partner Dexton Deboree said in a statement provided by Tencent. “The opportunity for Stardust was one that really allowed Stardust to rely on our unique strengths to tackle a large brand’s challenge. We worked hand-in-hand with the team at Tencent and WeChat to concept a campaign that would work for launching their product to a large number of new countries, around the globe, while utilizing some consistencies between other non-US campaigns they had done in other markets, all within a single campaign, all within very tight logistics in both the execution and deployment.”
“We were intimately involved from beginning to end. Both cultural and time zone challenges presented hurdles we don't usually have to jump. In this case, I think it is the versatility of the Stardust team that allowed us to work across 3 time zones seamlessly,” added Stardust Co-Owner and ECD Seth Epstein.
WeChat already has more than 300 million registered user accounts, including 70 million outside China, mostly in Asian markets. WeChat started as a messaging app similar to WhatsApp, but the addition of video calls, photo sharing, location-based services and other Social features also make it similar to Instagram, Facebook, Twitter and Skype. WeChat's popularity outside of China has soared recently, growing by 20 million registered user accounts to reach 70 million in only six weeks. The growth is attributed to promotional campaigns, special WeChat deals provided through some Asian telco operators, and the increasing number of smartphone users in target markets. WeChat has not officially launched in the U.S., though Tencent has an American office doing groundwork and studying the market.

Credits:
Client: WeChat
Spot Titles: “Good Luck”: 30; “Father’s Day”: 30
Creative Advertising Agency & Production Company: Stardust
Executive Creative Director: Seth Epstein
Managing Partner/Executive Producer: Dexton Deboree
Copywriter(s): Seth Epstein & Dexton Deboree
Director: Seth Epstein
Live Action Executive Producer: Dexton Deboree
Producer: Sarah Casillas
Local (Spain) Live Action Executive Producer: Esther de Udaeta & Ernest Gual
Line Producer: Thersea Lucas

Visual Effects Company: Stardust
Art Director/Lead Designer: Ling Feng
Designers: Lynn Cho, Luis Salcedo, Karen To
Editor: Fred Fouquet
Flame Artist: Todd Mesher
2D Animators/Compositors: Taekyu Kim, Richard Taylor, Pietro Desopo
Rotoscope/Clean-Up Artist: Michael Plescia

Music & Sound Design Company: Stardust
Sound Design & Mix: Brian Peyton
Music Composer: Jesse Mattson

Models Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang strut their stuff in a new TV and online ad campaign for German Retailer Redcoon.

The companies press:
Redcoon starts with a large TV and online campaign into the Christmas shopping season
with a wide-reaching TV and online ad campaign. The online retailer of electronics and books, into the Christmas shopping. Testimonials include Germany's well-known It Girls Gina-Lisa Lohfink and Micaela Schäfer. The aim of the campaign is to increase the brand awareness of redcoon.de prevail.

With a lot of humor and a large dose of self-mockery to show the It Girls Gina-Lisa Lohfink, Micaela Schäfer, Jordan Carver and Sandra Lang that redcoon.de is the online store of their choice, when it comes to electronics. Why? Because it redcoon.de at a "huge electronics selection in the network" is, namely "super cheap". For the spots the girls live together in a luxury villa, handle by the pool with tablets and smartphones and outdo each other in different spots in an effort to act as "cheap as possible", loosely based on the campaign slogan: "So much cheap There has never been, "The girls who have become famous for her curves and revealing appearances in public, take in the sites themselves and their image charming for a ride to redcoon to establish itself as the cheap electronics store on the net. "I look forward to the campaign, because it marks a new milestone in the history redcoon "says founder and CEO redcoon Reiner Heckel. "Redcoon is a pioneer in online retailing, and is among the, heavy online users' long been known as a reliable, fast, competent and effective senders of electronic goods and household appliances. Now it's time redcoon.de "to a wider audience, explains Reiner Heckel.

Broad spread on TV and online portals

The campaign seeks to brand redcoon.de be made ​​known in Germany, according to the wide variation in TV channels and high-reach online portals. "As an Internet pure player redcoon was over a year ago a member of the Media-Saturn Group. We support redcoon you increase brand awareness. For the Christmas season starts to fight with the media coverage, as the public has come to expect from a Media-Saturn company, "says Pieter Haas, COO of Media-Saturn-Holding. planned over 2000 TV commercials are on major channels like Pro7, RTL, VOX, RTL2 and N-TV. The online marketing plan includes a mix of range and special-interest portals. Large-format advertising and website events include booked on bild.de youtube, GMX, CHIP Online or mirror online — over 90% of placements are working here with video productions. Besides television and online advertising are also social media channels such as Facebook, Twitter Youtube and very intensely involved in the media mix. Even before the filming was for a great casting action of partners bild.de Sandra Lang brought redcoon as another girl in the house. for creation and implementation of the campaign, the Serviceplan Group is responsible: the lead agency is the Service Plan Campaign. Together with plan.net and Media Plus, the agency group was convinced in the late summer and made ​​it through a multi-stage pitch against the competition.

Coca-Cola inventor John Pemberton is alive and well, he was discovered today with his very own YouTube channel promoting a video response to Coke's "Coming Together" spot that addresses they're role in the obesity debate (see it HERE). In the attack ad, Mr. Pemberton goes on to explain the what he claims to be truth behind coca-cola and their contribution to obesity.

Image to the channel below, and the "Honest Coca-Cola Obesity Commercial" above. I'm pretty sure this wont up for too long so share it quickly.

Pantsula vs. Puppets is Sean Metelerkamp’s first job since joining Cape Town production company Fly On The Wall. Sean shot this Diesel + EDUN fashion film for Vice Magazine in Soweto, that features The Real Action Dance Crew and the soundtrack is Ndekha, by The Very Best & Moroka.

Sean directed the original Die Antwoord music video, Zef Side, which has just under 14 million views on YouTube; won a D&AD Yellow Pencil for Best Music Video; and won The YouTube Play competition. Since then, Sean’s exhibited at The Guggenheim museums in New York, Bilbao, Venice and Berlin; had art residencies in New York; signed to agencies in London, Los Angeles and Paris; and been profiled in Playboy and Shots.

His recent photographic work includes documenting Monte Rosa old-age home and Noupoort rehabilitation centre, as well as Skeef Reënboog, shot across South Africa on borrowed and disposable film cameras. Sean’s also been recording street melodies from homeless people in Cape Town, New York and London.

“I love and respect Sean’s work,” says fellow director Bryan Little, who co-founded Fly On The Wall in 2004 with producer Filipa Domingues and cinematographer Grant Appleton. “He has always been a friend and someone who shared space and philosophies with us. He makes interesting, relevant work that blows people’s minds.”

Credits:
Client: Diesel
Creative Ad Agency: Vice
Director: Sean Metelerkamp — His Reel
Producer: Filipa Domingues
Art Director: Latisha Duarte
Agency Producers: Posy Dixon / Jacqui Kavanagh
Song: Ndekha by The Very Best & Moroka