Update: Subway seems to have quickly pulled it's sexy Halloween ad down from YouTube after receiving so much negative publicity.
Via: Laura Stampler @ TIME This new ad reminds you that it's never time to stop dieting
You thought it was over. You thought it was finally safe to sit down at lunch and eat one, just one, burger. Subway wants you to know that YOU THOUGHT WRONG.
Thank your lucky thigh gap the sandwich chain, which recent research asserts is just as unhealthy as McDonald’s, is here to remind you that it’s your moral obligation to stay skinny. Because “bikini season may be over” — that’s an actual quote from the company’s YouTube page — “but there’s more reasons right around the corner to stay fit.”
Namely: To wear skimpy Halloween costumes. Cue a video montage set to the tune of waiting room music where an excessively perky woman models an array of sexy costumes.
Except, Subway clearly isn’t allowed to say sexy. Rather, it’s a “hot devil” (too literal), “sassy teacher” (literally smacking a ruler against her hand), “foxy fullback” (please, let’s get into how women feel about the NFL right now), and our personal favorite, “attractive nurse.”
Luckily for Subway, there’s an emerging sexy (albeit bizarre) Christmas costume market, so that they can keep their “it’s never ok to break a diet” campaign going.
Your skinny coworker lunch buddy will be watching you!
Original story via Jeff Green, Toronto Star reporter.
Toronto’s terrible commuters, you’ve been warned: move your bags or get ready for some public shaming. A lifelong TTC rider has turned to social media, taking aim at seat hogs on the TTC. He’s created a new blog, posting photos of riders who steal an extra seat for their lunch bags, purses, backpacks and even dogs. “I hope your bag is comfortable, a--hole” is a Tumblr blog self-described as “a passive-aggressive reminder that people are the worst.” “All I’m doing is saying what you’re saying in your head, out loud,” said the blog’s creator, Michael Takasaki, 42, with a laugh. He admits the language he uses to criticize people’s subway etiquette can be a bit foul, but says he’s just saying what everyone is thinking.
“Why not just call it what it is?” he asks.
Created in March, the blog has more than 40 photos of riders with everything from their lunches to purses, grocery bags, a hockey helmet, a mop bucket and a dog taking up an extra seat on buses, streetcars or the subway. Photos aren’t just taken by Takasaki himself; he’s also receiving and publishing online submissions from other, similarly disgruntled riders. Takasaki, who works as a senior copywriter, said there’s been a bit of backlash to the public shaming, but for the most part the response has been positive — even from TTC’s head office. “Public transit requires public contributions that go beyond fares/taxes. Thank you for your contribution,” tweeted TTC spokesman Brad Ross. “The public does have a say, and they’re not shy in letting us know,” Ross said Thursday. Takasaki said he’s not the confrontational type, and that he’s doesn’t want to lecture people on how to ride the rocket, though he tries to be a good example. “I could be the only person on the subway and my bag is on my lap,” Takasaki said. “This isn’t an anti-bag-on-seat thing for me, it’s an anti-a--hole thing.” Takasaki said he’ll keep the blog going until he’s bored of it. While he’s aware people have called him a whiner and advised him to pull up his “big boy pants,” he doesn’t seem to mind. “Don’t take it too seriously,” said Takasagi. “I certainly don’t.”
The TTC Rider shame site — http://ihopeyourbagiscomfortableasshole.tumblr.com/ Michael is a Sr. Copywriter at Union, see some of the great work he has done for clients like Nabob, Audi and Pro-Line here at www.mikeandglen.com
An emotional and uplifting new TV ad for Toronto's Hospital For Children's (Sick Kids) fall brand campaign. The commercial is wrapped around their signature line "Together We Will," and helps to capture the strength, compassion and determination that make SickKids the incredible place that it is. This spot feature real SickKids patients, families and staff singing along to Roy Orbison's "You Got It" and highlights unconditional love among families and the lengths to which they go, together with SickKids staff, to help make sick children better.
Learn more about the campaign please visit www.sickkidsfoundation.com/together. Full Press Release below.
SickKids campaign rallies community to come together to support children’s health“Together We Will” emphasizes strength in unity Picture this: A four year old leukemia patient braving the MRI table for his next scan. A newborn in an isolet hooked up to oxygen. A child being rushed to the emergency department by ambulance. A dad cradling his baby in a rocking chair in the baby’s hospital room. A teenage cancer patient in her bedroom putting on her wig. A mom and her son doing crafts in a hospital playroom in between his treatments.
These are just some of the scenes portrayed in a new marketing campaign for The Hospital for Sick Children (SickKids) set to launch November 12 for six weeks through to December 31, leading up to the busiest giving season of the year. The campaign is centred on the tagline “Together We Will” and emphasizes the strength of a community coming together to help improve children’s health. SickKids staff, patients and families featured in the ads help capture the strength, compassion and determination that makes the hospital an incredible place to the thousands of families who rely on it each year.
The creative concept is brought to life with a focus on the breadth of people it takes to help a sick child, both at home and at SickKids. Set to the emotional lyrics of Roy Orbison’s You Got It, the television spots feature children, youth and their parents together with SickKids staff in real hospital settings singing along to “…anything you want… you got it… baby.” The spot closes with the caption: We’ll do anything for them. But we can’t do it alone. Together We Will.
Twelve patient ambassadors aged 17 months to 17 years old from throughout Ontario, with conditions ranging from brittle bone disease to organ transplants and various childhood cancers, are featured in the campaign. Although many of them are in active treatment, these young patients muster all of their energy to sing along and lend their help to inspire people to support the hospital through donations.
“These scenes capture some of the most poignant moments between a child and their parents or their medical team, reflecting the family-centred care approach at SickKids,” says Ted Garrard, President and CEO, SickKids Foundation. “This campaign truly illustrates the lengths to which staff and families will go, together, to help improve and save children’s lives. Families know they can count on the multidisciplinary medical teams at the hospital when their children need them. This holiday season we need the community’s support to help SickKids continue to be there for anything our patients need, now and in the future.”
In keeping with the spirit of a community joining forces to help children who need life-saving medical care, a mural featuring leukemia patient Hunter Kemp, 5, and a sampling of 19 representatives from his SickKids circle of care will be installed at Dundas subway station. In the mural, Hunter is joined by his family and his extended SickKids family who have been there for him throughout his cancer treatment, including everyone from his nurse and oncologist to his Child Life Specialist and psychologist. Hospital President and CEO Mary Jo Haddad is also featured. The mural symbolizes the group of people who come together when a child is seriously ill and bears the caption: Together We Will. No Matter How Many of us it Takes. The mural is the focal point of a subway station domination which also includes branded wrapped pillars, stairs and turnstiles.
The ‘Together We Will’ theme is also integrated with the print campaign which features patients photographed with either a parent or someone from their SickKids medical team with aspirational claims of what can be achieved together with community support. Together We Will Make a Hospital Feel Nothing Like a Hospital and Together We Will Search for Answers are examples of how the print campaign aims to inspire people to help SickKids achieve its vision to advance children’s health in Toronto and around the world.
Elements of the campaign include mass marketing with television, print and out-of-home advertising including a branded domination at Dundas subway station and at 10 Dundas St. E., elevator wraps in 35 buildings and presence on 110 elevator screens throughout buildings in downtown Toronto. A: 60 second television spot is the focus of the campaign, with supporting 15-second spots, print ads and digital banner ads. The 60-second spot will run before every movie in six Cineplex theatres in the Greater Toronto Area.
There is also a digital component called SickKids Free Movie Day. People can help fill a virtual theatre online at www.sickkidsfoundation.com/together to send SickKids kids on an exclusive movie experience this holiday season. Cineplex will provide a complimentary movie screening for young patients who are healthy enough to attend the theatre in the new year.
The campaign website will go live on November 9 at www.sickkidsfoundation.com/together and will feature the 60-second television commercial and patient stories. People who wish to support SickKids can donate by visiting the Together We Will campaign website.
The Together We Will concept, creative and digital development was handled by JWT and media planning and buying was handled by Maxus. Partners Film produced the television spots, directed by Kathi Prosser, and photography for the print campaign was done by award winning photographer and filmmaker Mark Zibert.
Credits: Client: Sick Kids Foundation Agency: JWT, Toronto VP/Managing Director: Neil MacLellan Copywriter: Jed Churcher Art Director: Andy Brokenshire Agency Producer: Raquel Rose Account Director: Michelle Ching Production Company: Partners Film Director: Kathi Prosser Executive Producer: Aerin Barnes Line Producer: Amalie Bruun Director of Photography: Tico Poulakakis Editing Company: Panic and Bob Editor: David Baxter Music: Eggplant Producer & Music Director: Adam Damelin Producer: Nicola Treadgold
Subway returns to the Super Bowl with this ad congratulating Jared for 15 years of keeping it off. The commercial features notable celebs and pro athletes: Robert Griffin III, Ryan Howard, Laila Ali, Brian Baumgartner, Carl Edwards, Jay Glazer, Blake Griffin, Mike Lee and Apolo Ohno. The ad was created by ad agency MMB, Boston.
Every brand manager should believe in their product as much as Bissell Canada's Sr. Brand Manager, Ravi Dalchand does. Watch as he uses the BISSELL Symphony to clean a public subway floor in downtown Toronto before eating off it.
Creative Credits: Advertising Agency: KBS+ Toronto, Canada Chief Creative Officers: Matt Hassell, Gary Watson Creative Director: Raul Garcia Art Directors: Jessica Toye, Raul Garcia Copywriter: Alex Bird Account Director: Hanh Vo Account Executive: Megan Chown Agency Producer: Margaret Callaghan VP-General Manager: Craig Emmerson Senior Brand Manager: Ravi Delchand Production Company: Circle Executive Producer: Karen Tameanko Director: Jeffrey Zablotny Line Producer: Elizabeth Findlay, Amanda Field Postproduction Company: Married to Giants Executive Producer: Denise Shearer Editor: Monica Remba Assistant Editor: Dylan Atkinson Online Artist: Trevor Corrigan Online Assistant: Preeti Torul Colour / VFX Artist: Alter Ego Colourist: Tricia Hagorilles
This 45 second film debuted on 12 in-arena screens and projected on the court before player introductions at Nets season opener on November 3, and will be shown at home games throughout the season and used in other promotional capacities. Three important elements came into play with the film. Not only would it be debuted before the team’s season opener, but the game also marked the first game of the high-visibility Brooklyn franchise and the initial game at the NBA’s newest arena, the Barclays Center.
The Famous Group, who have worked with the Nets since 1997, developed the theme “Arrival in Brooklyn” and conducted a live action shoot portraying Nets players in and around the new arena. Stars such as Deron Williams, Joe Johnson, Gerald Wallace and Kris Humphries, are shown arriving by taxi, subway and sidewalk, intercut with shots of uniformed players inside the Barclays Center. The film adheres to the Nets‘ iconic black & white branding, shot entirely in b&w and featuring players dressed in white shirts and black suits and ties. The film’s feel is reflected in the score, an original hip-hop track composed and performed by John Forté entitled “Brooklyn.” “We wanted an idea that was as big and grand as the Barclays Center, and fresh and cool as Brooklyn,” said Andrew Isaacson, executive producer, The Famous Group. “This film captures that attitude.”
Credits: Client: Brooklyn Nets Project: “Arrival to Brooklyn” in-arena game day open Production Company: The Famous Group, LA/NY The Famous Group Directors – Jesse Austin and Hemu Karadkar Executive Producer – Andrew Isaacson Producer – Will Hyde Art Director – Jesse Austin Editors – Steve Davis and Jaron Halmy Production Coordinator – Brandon Grabowski Animator – Luis Gonzalez Animator – Rachel Arnold Animator – John Dougherty Line Producer — Jennifer Pearlman Production Supervisor – Jessica O'Brien Director of Photography – Connor O'Brien Music: “Brooklyn – Something to Lean On” – John Forté Brooklyn Nets Senior VP, Event Marketing & Community Relations — Petra Pope Director, Game Presentation — Paul Kamras Video Manager — Rich Mallon Video Coordinator – Paul Connors
The Swatch Free4Style 2013 took place in the medieval town of Estavayer-le-Lac (Switzerland), which became the capital of freestyle sports from July 5-7. Over the weekend, more than 25'000 people gathered on the banks of Lake Neuchâtel to watch FMX, jet ski, wakeboard and live musical acts. The second clip is Swatch sponsored Pauline Ado, from France and the NO.1 European surfer on the ASP Women's World Championship Tour. Although she wasn't born into a surfing family, she received her first surfboard at the age of 8. Ever since, she's never stopped enjoying to compete and travel to the most exotic locations in the world.
Below, the ad for the Libre Collection featuring the music/song by Mika, "Underwater". Swatch recently surfaced with a new look on life and a Scuba watch with a difference: it's not just for divers, it's for the rest of us, too. As we sail the streets of a gridlocked city, board a submarine subway for a storm-tossed ride home, or take the wheel of a sloop in downtown Manhattan, there's no limit to the power of our imagination when unleashed by passion and the new Scuba Libre from Swatch.
Having grown up around women, Kyle Humphrey and Graydon Sheppard have a keen ear for the things that only girls say. One day, after throwing around a few of these phrases, the pair decided to start a Twitter account documenting them. The tweets come from the girls in their life and on the street, overheard on the subway or at the mall. When the twitter account started gaining a loyal following of girls and the guys that admire them, it seemed only natural to turn the tweets into short videos.
Juliette Lewis was an early supporter of the site and often Tweeted and retweeted the feed, and since she is in Toronto shooting a television series, it seemed like a perfect opportunity to approach her to be a part of it, and the pair were thrilled when she agreed to come out for the videos. In the coming weeks you can expect to see more episodes and more Juliette Lewis. @shitgirlssay has been live since April 2011 and has more than 50,000 followers to date. http://twitter.com/shitgirlssay
Credits: Director: Graydon Sheppard Producer: Nick Sorbara Executive Producer: Jacinte Faria at Hard Citizen Cast: Juliette Lewis, Graydon Sheppard Director of Photography: Jonathon Cliff Assistant Director: Aleysa Young Assistant Camera: Jonathan Staav Sound Recordists: Scott Tremblay, Jeff Scheven Music: "And The Bells They Rang" by Find The Others
Press: What if you could buy a new car alongside your everyday groceries? This is the scenario imagined in Volkswagen’s latest spot to promote the affordability of the Volkswagen brand and its most accessible model, the Jetta.
“Butcher”, which began airing this month, opens with a woman ordering four sirloin steaks in a traditional food market. She then asks, “How fresh is the Jetta?” just as she would while contemplating a roast or rack of lamb. The camera then pulls back to reveal two silver Volkswagen Jettas dangling and gently swaying behind the counter from the market’s ceiling. After briefly considering the affordable price, she spontaneously decides to buy the “one on the left”.
View Volkswagen Jetta “Butcher": http://www.youtube.com/watch?v=KWdAXw7ziOo View “How to Hang a Jetta” — a behind-the-scenes of the spot: http://www.youtube.com/watch?v=i_58EBCceAw
The spot, developed by Toronto-based agency Red Urban for Volkswagen Canada and directed by Untitled Films’ Jean-Michel Ravon, is an extension of a campaign launched late last year in the UK.
Since the impulse buy is familiar to most shoppers, communicating the brand’s message was easy. Executing the creative idea, however, was much trickier. Key to the spot’s believability was finding a location where two cars — at roughly 3,000 pounds apiece — could be hung from the wall or ceiling. Since Volkswagen Canada’s spots avoid using computer graphics as a way to reinforce Volkswagen’s authentic style, a very large space was needed.
“Choosing a location was tricky because we wanted the atmosphere to feel intimate, but the size of the vehicles ruled out small shop settings,” said Christina Yu, Executive Creative Director, Red Urban.
The stables of a downtown Toronto historical castle, Casa Loma, were eventually discovered and booked for the shoot. The stables provided a quaint space with high ceilings and authentic style details, like the subway-tiled walls so common in traditional food markets, which were a perfect backdrop for the concept of the shoot.
The next obstacle the team needed to overcome was hanging a hefty car from the ceiling in a way that looked seamless and believable.
“The big challenge was to hang the cars so that they would sway a little,” adds Yu. “To accomplish the stunt, we removed the engine, transmission and fluids from both vehicles to reduce the overall weight. A European trailer hook part was installed and reinforced before employing a custom rig solution to hoist the cars up inside the Casa Loma stables.”
Lynne Piette, Brand Marketing Manager at Volkswagen Canada, says, “We expect that the spot will resonate well with consumers as they begin the New Year. Providing a premium product and experience that's accessible to the masses is at the core of the Volkswagen brand, and this Jetta commercial represents exactly that.”
Credits: Title: "Butcher" Client: Volkswagen Canada Creative Agency: Red Urban ECD: Christina Yu AD: Liam Johnstone CW: Sarah DiDomenico Broadcast Producer: Anna Tricinci Integrated Producer: Terri Vesgo Account Directors: Caroline Kilgour, Sonia Ruckemann
Production Company: Untitled Films Director: Jean-Michel Ravon Executive Producer: Lexy Kavluk Line Producer: Tom Evelyn DP: John Houtman Production Designer: Michael Walker
Editorial Company: Rooster Post Editor: Paul Jutras
Post Production: Track and Field Online Compositor: Ernie Mordak Music and Sound Design: The Eggplant Music Producer: Adam Damelin via: Glossy
